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OVERVIEW AND DEVELOPMENT

The Association for Strategic Planning’s

Body of Knowledge
Overview and Development
For Certifying
Strategic Planning Professionals (SPP)
And
Strategic Management Professionals (SMP)

BEST PRACTICES EDITION #9


ASSOCIATION FOR STRATEGIC PLANNING CERTIFICATION PROGRAM
THINK—PLAN—ACT

Copyright ©2010 by

Association for Strategic Planning’s Body of Knowledge Overview and Development for
Certifying Strategic Planning Professionals and Strategic Management Professionals

Library of Congress Control Number: xxxxxxxxxxxxx


ISBN: xxxxxxxxxx

All rights reserved. No part of this publication may be reproduced or transmitted in any form
or by any means, electronic or mechanical, including photocopy, recording, or information
storage or retrieval system, without permission in writing from
The Association for Strategic Planning. 12021 Wilshire Blvd. Suite 286, Los Angeles, CA
90025-1200. Phone: 877-816-2080 Fax: 323-954-0507 Email: Executive
Director@strategyplus.org.

Professionalism
“Whatever is worth doing at all is worth doing well.”

—Lord Chesterfield.

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Program Introduction
A vision and mission were the starting point for the Association for Strategic
Planning’s development of this Body of Knowledge to guide the professional
certification of planning professionals in the United States as well as
internationally. We hope that this becomes the world-wide industry standard.
This document was developed by a Core Team of eight highly skilled ASP senior
level professionals (names below) who were supported by an Extended Team of 14
other senior level professionals.
Leanna Blackmon’s critical skills helped us in making it all come together.
We also are indebted to our corporate sponsors for their support for this vital
project:
Delta Community Credit Union—Sundt Corporation—
Washington Suburban Sanitary Commission——
Haines Centre for Strategic Management—Balanced Scorecard Institute
However, the data and opinions used in developing this document came from
interviews we conducted with over 20 other planning certificate or certification
programs in both the private and academic sectors in keeping with the ASP overall
mission of whom we serve. In addition we asked for the ideal future vision from
the ASP Chapters as well as the ASP Board of Directors and members of both our
Core and Extended Teams. We were pleased to have the opportunity at the ASP
2009 Annual Conference in San Diego for further critique and views on the details
of this Body of Knowledge.
Signed:
Terry Schmidt

Frank Mruk
Steve Haines
Sara Brann

Richard Condit

Jim McComb
Gail Aller-Stead
Tom Carter
Howard Rohm

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Table of Contents
“The Body of Knowledge leading to the competencies of the planning field”
I. Certification Program Process
II. Vision and Mission of this Certification Program
III. Expectations and Models of the Two Levels of Certification
IV. Expectations and Models of the Strategic Planning Apprentice
V. Body of Knowledge Framework

Level I Level II
Business Acumen Strategic Business Acumen
1. Lead 1. Strategic Leader
1.1 Personal Credibility 1.3 Planning Teamwork
1.2 Interpersonal skills 1.4 Cross-Functional Teams
1.5 Organization-Wide
2. Think 2. Strategic Thinking
2.1 Content 2.4 Content
2.2 Processes 2.5 Processes
2.3 Infrastructures 2.6 Infrastructures
3. Plan 3. Strategic Planning
3.1 Content 3.4 Content
3.2 Processes 3.5 Processes
3.3 Infrastructures 3.6 Infrastructures
4. Act 4. Strategic Action
4.1 Content 4.4 Content
4.2 Processes 4.5 Processes
4.3 Infrastructures 4.6 Infrastructures
5. Strategic Planning Professional 5. Strategic Management Professional
Foundation Foundation
5.1 Professional Roles 5.1 Professional Roles

VI. Think—Plan—Act Bibliography


• Strategic Thinking
• Strategic Planning
• Strategic Action and Change
Note: The terminology used here applies to all kinds of organizations—private, public, military,
and not-for-profit, as well as internal and external roles within those organizations. However,
when terms such as “corporate” are used in this document, they are meant to apply to all these
kinds of organizations.

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Certification Program Process


Based on the vision and mission, the Strategic Planning Certification Credentials
were developed with a number of components:
1. Market Needs—an extensive survey was conducted with ASP members
regarding their wants, desires, and benefits of planning certification. The
results included a resounding “yes” to this need.
2. Best Practices Research—a detailed set of interviews were conducted with
over 20 firms and universities to ensure a best practice Body of Knowledge for
the 21st Century. Also the certification development process itself included
interviews and process reviews with over 10 other excellent associations such
as PMI, SHRM, ASTD, etc. so as not to reinvent the wheel.
3. Phase I—to develop a best practice Body of Knowledge in the Strategic
Planning Field (embodying ASP’s Think—Plan—Act mantra) for both Levels I
and II below.
4. Phase II—to develop an ongoing certification process that would include these
components
♦ Body of Knowledge exams with an ethics consideration
♦ Registered Educational Providers (REPs) to provide the education
♦ Independent governance structure
♦ An application process and criteria that take into account an applicant’s life,
jobs, experiences and education
♦ Administrative support to run the day-day certification program for ASP
♦ Independent Testing Service

5. This project has been supported by extensive outreach and inclusiveness to


everyone interested in this project, soliciting their feedback, critiques, and
recommendations to improve the result.
Results—Credentialing at these Levels of Professionalism
1. Strategic Planning Professionals (SPP)—Level I
2. Strategic Management Professionals (SMP)—Level II
3. Strategic Planning Apprentice (SPA) Designation
Our Body of Knowledge represents current best practices in the field of Strategic
Planning and is the result of interviewing the best 20+ firms and advanced
educational institutions we could collectively identify that teach Strategic Planning
in some form. In addition, we reviewed their course purposes, benefits, and
agendas where these existed.

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These organizations were identified collectively by our seven Core Project Team
Members and our roughly 20 Extended Team Members. We were able to identify
everything that was being taught in 2008-09 that is relevant in the 21st Century.
This Body of Knowledge is what these many organizations, senior level
professionals and faculty members collectively believe represents a set of
reasonable, common sense, and important knowledge about Strategic Planning that
if properly applied, would lead to significantly improved organizational results.
It is organized under the rubric of Think—Plan—Act that is the identity of our
Association.
Since the first draft, this Body of Knowledge has undergone extensive review,
critique, and revisions to represent a consensus version of the desired knowledge
required by successful practitioners, both within and outside of ASP.
Our final review will be with an Advisory Board of Pioneers consisting of the most
distinguished professionals in the field who are members of ASP. This will be the
final check on our work and is part of the Pioneers developing the two testing
exams (questions and answers).

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Year 2012 Vision of this Certification Program


We have a rigorous and prestigious global level ASP Strategic Planning Body of
Knowledge, and certification for individual planning professionals (both ASP
members and non-members).

This certification is recognized as the best in the Strategic Planning and Strategic
Management Field, and is clearly distinguishable from any other certification or
certificate program.

Year 2010 Certification Program Vision Details


♦ This certification and its Body of Knowledge establish best practices and clear
professional standards.

♦ The certification program is based upon objective criteria that covers the full set
of knowledge associated with the Body of Knowledge (BOK) of Think—
Plan—Act in Strategic Planning.

♦ This certification recognizes expertise gained from appropriate life and work
experiences.

♦ ASP’s BOK and certification process will be established using rigorous criteria,
which include in keeping with the standards of the national organizations that
offer certification programs.

Year 2009-2012 Mission of this Certification Program


This certification program enables ASP members and non-members to become
highly knowledgeable and skilled professionals in Strategic Planning (Think-Plan-
Act), and to be recognized as such.

2009-2012 Mission details

♦ To improve the quality of Strategic Planning as a profession. The field has a


mixed reputation because many old traditional practices are still followed that
do not work well.

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Expectations and Rough Profiles for the Levels of ASP


Certifications

I. LEVEL I—Strategic Planning Professional (SPP)

1. At least two years experience in a planning role or as a junior external


consultant.
2. Ethical, has integrity and knows how to keep things confidential.
3. Manager of themselves first, then able to collaborate with others.
4. Interpersonal leadership skills with executives on a one-one basis such as
coaching, advising, etc.
5. An accomplished analyst in future environmental scanning and current
state assessment (SWOT).
6. Excellent critical thinking skills and a basic understanding of strategic
and systems thinking.
7. Frequently works with executives and their organizational units such as
business unit heads or managers/leaders of major staff units and their
teams
8. Facilitates actions, execution, and implementation of the strategic and
annual plans.
9. Has a working knowledge of change management and the processes and
infra-structures that successful change requires.
10. Demonstrated mastery of selected parts of this Body of Knowledge those
REP Courses/PDUs.

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Strategic Planning Professional (SPP) Certification


Level I Competency Outline
(See Body of Knowledge Self-Assessment for detailed list of tasks)

1. Lead
1.1 Lead in Personal Creditability (Think-Plan-Act): The candidate should know and/or
understand how to accomplish seven tasks.
1.2 Lead in Interpersonal Relationships (Think-Plan-Act): The candidate should know
and/or understand how to accomplish nine tasks

2. Think
2.1 Think Content: The candidate should know and/or understand how to accomplish
nine tasks.
2.2 Think Processes: The candidate should know and/or understand how to accomplish
seven tasks.
2.3 Think Infrastructures: The candidate should know and/or understand how to
accomplish four tasks.

3. Plan
3.1 Plan Content: The candidate should know and/or understand how to accomplish ten
tasks.
3.2 Plan Processes: The candidate should know and/or understand how to accomplish
nine tasks.
3.3 Plan Infrastructures: The candidate should know and/or understand how to
accomplish six tasks.

4. Act
4.1 Action Content: The candidate should know and/or understand how to accomplish six
tasks.
4.2 Action Processes: The candidate should know and/or understand how to accomplish
five tasks.
4.3 Action Infrastructures: The candidate should know and/or understand how to
accomplish seven tasks.

5. Strategic Planning Professional Foundation


5.1 Professional Roles: The candidate should know and/or understand how to accomplish
five tasks.

Total: 84 Tasks

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II. LEVEL II—Strategic Management Professional (SMP)

1. At least five years experience in planning as an internal executive or


external consultant participating or leading multiple strategic planning
assignments.
2. Holds the Strategic Planning Professional (SPP) credential or meets all of
its requirements.
3. Demonstrates mastery of the entire ASP Body of Knowledge through
REP Courses/PDUs.
4. Works with C-Level Executives and their teams.
5. Uses the full Body Of Knowledge and facilitates getting the organization
to its desired outcomes
6. A strategic and systems thinker who regularly applies systemic thinking
and skills.
7. Is an advocate for the full field of Strategic Planning and all its Think-
Plan-Act components.
8. Demonstrates strategic leadership in an organization, sector, or the
planning field.

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Strategic Management Professional (SMP) Certification


Level II Competency Outline
(See Body of Knowledge Self-Assessment for detailed list of tasks)
1. Strategic Leader
1.3 Strategic Leader in Planning Teamwork (Think—Plan—Act): The candidate should
know and/or understand how to accomplish six tasks.
1.4 Cross Functional Strategic Leader (Think-Plan-Act): The candidate should know
and/or understand how to accomplish six tasks.
1.5 Organization-Wide Strategic Leader (Think-Plan-Act): The candidate should know
and/or understand how to accomplish ten tasks.
2. Strategic Thinking
2.4 Strategic Thinking Content: The candidate should know and/or understand how to
accomplish six tasks.
2.5 Strategic Thinking Processes: The candidate should know and/or understand how to
accomplish seven tasks.
2.6 Strategic Thinking Infrastructures: The candidate should know and/or understand
how to accomplish two tasks.
3. Strategic Planning
3.4 Strategic Planning Content: The candidate should know and/or understand how to
accomplish nine tasks.
3.5 Strategic Planning Processes: The candidate should know and/or understand how to
accomplish five tasks.
3.6 Strategic Planning Infrastructures: The candidate should know and/or understand
how to accomplish six tasks.
4. Strategic Action
4.4 Strategic Action Content: The candidate should know and/or understand how to
accomplish seven tasks.
4.5 Strategic Action Processes: The candidate should know and/or understand how to
accomplish six tasks.
4.6 Strategic Action Infrastructures: The candidate should know and/or understand how
to accomplish five tasks.
5. Strategic Management Professional Foundation
5.2 Professional Roles: The candidate should know and/or understand how to accomplish
five tasks.

Total: 80 Tasks
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Strategic Planning Apprentice Designation

Expectations and Rough Profile for the designation of an ASP


Strategic Planning Apprentice (No Level/Certification)
1. No years experience necessary in a planning role or as a junior external
consultant.
2. Someone just starting out in planning or transferring their career into
planning from another discipline such as marketing, finance, HR, or OD.
3. If a student, then in their last year of school (Undergraduate or Graduate
degree) with the prospects of graduating within 12 months.
4. Does not need or be required to have Business Acumen yet.
5. Demonstrated mastery of the same selected parts of this Body of
Knowledge as the current Level I (SPP) Strategic Planning
ProfessionalSM through passing the SPP Level Test Examination (ASP
may grant scholarships for those in need).
6. Ethical, has integrity and knows how to keep things confidential based on
two Character/Professional References.
7. Academic Transcripts to show their academic background and degrees
obtained or expected in the next 12 months
8. Willingness and ability to be mentored and form an apprenticeship with a
more senior level Planner specifically identified and provides them with a
Letter of Reference.
9. Manager of themselves first, then able to collaborate with others.
10. Knowledge of interpersonal leadership skills with executives/managers
on a one-one basis such as coaching, advising, etc.
11. Excellent critical thinking skills and a basic understanding of strategic
thinking and systems thinking.
12. Understands how to facilitate actions, execution, and implementation of
strategic and annual plans.
13. Expected to be come a Strategic Planning Professional within three years
by submitting an application and has six CEUs/90 PDUs from REPs/ASP
(and re-taking exam) and paying the application and examination fees.

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BUSINESS ACUMEN
As we said in the Introduction, professional planners must also have a high degree
of business acumen and technical/content knowledge about the industry and sector
in which they are working. However, this business acumen is not a simple and
universal set of Standards common to every organization.
Therefore, we have elected NOT to attempt to build a common set of business
acumen standards, but rather have the Certification Process include the applicant’s
demonstration of this important factor in their life and career experiences.
Some of these business acumen areas might include, but are not limited to the
following (illustrative only):

I. Executive Presence
Professionalism
Confidence with CEOs
Communication Skills—oral and written
II. Customer
Sales/Pricing
Marketing
Merchandising/Placement
Advertising/Promotion
Customer Service/Complaints
Information/Data
Branding
III. Finances
Financial Analysis/reading Financial Statements
Accounting
Budgeting
Treasury/Cash Management
Capital Financing
Regulatory Compliance
Global Finance
Consumer Finance
Mortgage Banking
Insurance
Investment Banking
IV. Technology
Computers and IT
Telecommunications
Other Technology
Knowledge Management

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Information Management
Research and Development
V. Products and Services
Engineering
Design of Products/Life Cycle
Product and Service Knowledge
Manufacturing
Innovation and New Product Service/Development
VI. Delivery/Logistics/Process
Supply-Chain Management
Purchasing
Distribution/Warehousing
Delivery Channels
Process Management
Operations
Outsourcing
Benchmarking
VII. Administration
Legal Matters
Safety
Administration
Facilities
Regulatory Compliance
VIII. Human Resources
Talent Management
Recruiting/Selection
High Performance Development/Improvement
Compensation/Benefits
Labor/Union Relations
Cultural Influence/Issues
Development and Succession/Training
Ethics Management
Regulatory Compliance
XI. Environmental Scanning
Business and Competitor Scanning and Intelligence
Global Marketplace
Suppliers/Venders
Sector Dynamics
Competition/Substitutes
Customers
Industry Dynamics
Strategic Alliances
Trend Tracking/Research

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X. Research Methods
Knowledge about Databases
Internet Research
Source Evaluation and Verification
Use of Competitor Intelligence
XI. Society Acumen
Citizenship and Governance
Community Actions/Leadership
Political Campaigns
Government Agencies
Social Responsibility
Peacemaking
Environmentalist
Special Interest Groups
Government Planning
Content Production
Course Development
XII. Thought Leadership
Use of Competitor Intelligence
Think Tank Activity
XIII. Cross-Cultural Communications
Second Language Fluency
Multi-year Residence in more than one country
Multi-Country Business Experience
Implementation of Cross-Cultural Change Management
Sensitivity and Knowledge of Cultural Custom

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Our Body of Knowledge Framework


There are five fundamental components that together make up this BOK
Framework. They represent the standards that planning professionals must know
in order to be credentialed by the Association for Strategic Planning and warrant
the use of our certification credential and designation.
These “Components” include
1. Think-Plan-Act—ASP has adopted “Think-Plan-Act” as its mantra and
framework for strategic planning. This then becomes our framework for the Body
of Knowledge in this Certification Program because planning in the 21st Century is
now recognized for what it is: PLANNING FOR CHANGE. Our goal is that there
are no more planning functions contributing to the SPOTS Syndrome—the
Strategic Plan on the Top Shelf…gathering dust.
2. Lead—Planning and change are the primary jobs of leaders in all
organizations; including the planning profession to which this certification is
aimed. For this reason, leadership is required for good planning/change
professionals. Staff leaders do not lead organizations. They provide leadership,
support, coaching, advice, guidance, facilitation, logistics, and staff functional
expertise to the line executives who lead the organization.
3. Strategic Planning Reality—In addition, the Field of Systems Thinking and
Organization Effectiveness and Change view that every situation in life has three
components occurring at the same time. This is the reality of life and sometimes
called The Iceberg Theory (see next page).
1). The content of the Think-Plan-Act discussions
2). The processes themselves that are going on during the Think-Plan-Act
discussions
3). The infrastructures or context within which the Think-Plan-Act occurs
4. Business Acumen—Professional planners must also have a high degree of
business Acumen and technical/content knowledge about the industry and sector
in which their organizations compete. However, this business acumen is not a
simple and universal set of standards common to every organization and sector.
Therefore, we have elected NOT to attempt to build a common set of business
acumen standards in our BOK, but rather have the certification process assess the
applicant’s knowledge of this important factor through their life and career
experiences.
5. Foundation—A key fundamental, often overlooked, that is crucial to a
successful professional is being an expert on their role. This is especially
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confusing in many organizations between roles of Board of Directors, CEO,
Collective Senior Management Team, Line and Division Management. Failure to
know and follow this Foundation and clarity of the respective roles “builds in
failure up front.” Setting the roles clearly and properly “engineers success up
front.”

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The Resulting Credentials: Education


Level #1: Strategic Planning Professionals (SPP)—requires the Think-Plan-Act
and our first two levels of leadership in our BOK (1.1 and 1.2) as well as some
level of business acumen.
Level #2: Strategic Management Professionals (SMP)—requires knowledge in
our entire BOK (Think-Plan-Act), be a strategic leader, and have more extensive
and strategic business acumen.
Strategic Planning Apprentice (SPA) Designation—requires the same
knowledge as our SPP above but not the Business Acumen. The SPA is required
to pass the SPP BOK examination. Any Business Acumen is a plus.

The Iceberg Theory

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The Iceberg Theory reflects the natural reality of everyday life. Present in every
interpersonal situation in life are three elements: Content, Processes, and
Structure. Creating high performance organizations requires a balance in how
organizations spend their time and energy on these three elements.

CONTENT—ELEMENT #1
Task, goal, and focus of the business are its content—or what the strategic plans
and change projects are all about. This is the easiest element to see and understand.
However, below the surface of the water, an iceberg has 87 percent of its mass. So,
too, it is with action and change. It is what is not visible and out of balance of
missing that will kill successful change—namely, the processes and structures of
our interactions.
Content myopia (focusing on content alone) is the failure by leaders to focus on the
strategic planning processes and structures. This is naive since action and change
are dependent on them both.

PROCESSES—ELEMENT #2
Capabilities involved in our planning interactions are the “how to’s” of behavior
while working on our tasks/content above. For example, if bubble gum is the
content, chewing is the process by which we extract the juices that make it
enjoyable. In other words, chewing is the process and gum is the content. The
“process” is how we implement the strategic plan. This is demonstrated by the
rollercoaster of change later in this BOK.
This Rollercoaster is “natural, normal, and highly predictable”— and all the
fundamentals you need to know about the process of change.

STRUCTURES—ELEMENT #3
Infrastructures for thinking—planning—actions and change are the least understood
as they are the deepest part of the iceberg and are often taken for granted. We
rarely even acknowledge their existence despite the fact that the structures are the
context, vessels, or arrangements within which all process and content operate.
These are the biggest leverage place for actions and change to occur successfully.

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Planning for Change: The Rollercoaster


Strategic Planning is “planning for change” in an entire organization. Hence the
other construct needed here—the five levels that exist in any organization:
Level 1: Personal Creditability
Level 2: Interpersonal Relationships
Level 3: Functional Teams
Level 4: Cross-functional Teams
Level 5: Organization-wide
Since strategic planning is “planning for change” that takes action to be different
and better than the present state, the Think—Plan—Act process will unleash the
Rollercoaster of Change. Life is full of cycles and cycles of change and is the
reality of life for us all; not just planners and executives. If you understand the
Rollercoaster, then the actions and change are “natural, normal, and highly
predictable.” This allows the planner and executive to be proactive in successfully
executing their strategic plan.
Change is an individual, emotional, and psychological matter for each of us. The
bigger the organization, the more difficult it is apt to be to get everyone
to change and focus on the customer. Instead, the focus may be on oneself. Thus,
productivity, quality, and other results take a nose dive. Things will almost always
get worse before they get better is a fact!
The “Rollercoaster of Change” is a term coined a number of years ago for the
phenomenon that occurs and is written about in many fields and disciplines,
including mental health (Virginia Satir, William Bridges, Harry Levinson, Stephen
Haines, and Ken Blanchard).
This Rollercoaster is a simple way of understanding the dynamics of how to effect
successful strategic planning and its implementation (action and change). Cycles
of “stability—change—instability—new stability—and change all over again” are
normal and natural.
Basically, you must manage and lead yourself first, and only then, help others
through the stages of the Rollercoaster. Keep in mind, though, that everyone goes
through these stages at different rates, depths, and times.

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APPENDIX
The ASP Certification Process Development
People Involved in the Certification Process
Recommended Bibliography
• Strategic Thinking
• Strategic Planning
• Strategic Action and Change

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THE ASP CERTIFICATION PROCESS DEVELOPMENT


When What Who

May 2008 1. Certification Project given approval to Board of Directors


proceed – the lead Board Member is Steve
Haines
June2008 2. Emails sent soliciting bios for membership Steve Haines
on Core and Extended Teams
June2008 3. Solicitation to organizations to self-fund the Steve Haines
Project at $2,500 each. The following are
the contributors:
August 2008 4. Administrative Support person hired Steve Haines/Executive
(Leanna Blackmon). Contract executed by Director
ASP
• Delta Community Credit Union
• Haines Centre for Strategic Management
• Sundt
• Washington Suburban Sanitary
Commission
• Training Magazine (Quid Pro Quo)
June2008 5. Formed the Core Team with senior planning Steve Haines
professionals who were willing to make the
time commitment (seven members)
June2008 6. Formed the Extended Team with senior Steve Haines
planning professionals who could not make
the time commitment to be on the Core
Team but were willing to provide input into
the process
August 2008 7. Administrative Support person hired Steve Haines/Executive
(Leanna Blackmon). Contract executed by Director
ASP
8.
August 2008 9. Established monthly bridge call schedule for Leanna Blackmon
Core Team for 2008-2009 (third Saturday of
every month) Note: There were two calls on
6/14/08 and 6/28/09, which established the
3rd Saturday. Officially, the schedule began
in 8/08.--LB
Aug. 16, 2008 10. First Monthly Bridge Call Leanna Blackmon
August-Sept 11. Core Team developed a developed a Project Leanna Blackmon
2008 Strategic Plan with feedback from the Board

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When What Who


of Directors and Extended Core Team
Members
Fall 2008 12. A CEU and credentialing study of four Terry Schmidt
alternatives for ASP was researched and
reviewed where it was decided to use CEUs
Sept 2008 13. Best Practices—A Certification Research Randy Rollinson
Report was shared and reviewed on this
concept to be sure this made sense and to
help with the Market Needs Survey below
Fall 2008 14. Market Needs—an extensive survey was Crystal Davis
conducted with ASP members regarding
their wants, desires, and benefits of planning
certification. The results included a
resounding “yes” to this need.
September 2008- 15. Best Practices Research for Phase I — Core Team/Extended
January 2009 detailed questions were formed. Then Team Members
interviews were conducted with over 20
firms and universities to ensure a best
practice Body of Knowledge for the 21st
Century.
October 2008- 16. Best Practices Research for Phase II -- Core Team/Extended
January 2009 The Certification Development Process itself Team Members
also had a set of questions developed. They
then conducted interviews and process
reviews with over 10 other excellent
associations such as PMI, SHRM, ASTD,
etc. so as not to reinvent the wheel.

First Draft: 17. Phase I—was set up to develop a best Steve Haines
practice Body of Knowledge in the Strategic
Feb 19, 2009
Planning Field (embodying ASP’s Think—
Plan—Act mantra). There have been six
major revisions of this document through
July 2009. This project has been supported
by extensive outreach and inclusiveness to
every one interested in this project, soliciting
their feedback, critiques, and
recommendations to improve this result;
both within ASP, and in the planning
profession in general, including the SLF in
Toronto. See list of participants attached to
the BOK

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When What Who

First Draft: 18. Phase II—was set up to develop an ongoing Richard Condit
certification process that would include these
Feb. 19, 2009
components below:
Phase II document has had eight major
revisions through July 2009.This project has
been supported by extensive outreach and
inclusiveness to every one interested in this
project, soliciting their feedback, critiques,
and recommendations to improve this result;
both within ASP, and in the planning
profession in general, including the SLF in
Toronto. See list of participants attached to
the BOK
DATE OF PHASE II HAS MANY SETS OF SEE LIST OF
FIRST DRAFT TASKS BULLETS BELOW
BELOW
June 2009 • Independent Body of Knowledge exams Steve Haines and Allan
with an ethics consideration Kalish

July 2009 • CEU consideration redone Terry Schmidt


June 2009 • Registered Educational Providers (REPs) Frank Mruk and
to provide the education—Draft 1 Richard Condit
developed. Now in its 3rd draft
July 2009 • Independent governance structure Terry Schmidt
August 2009 • How to take into account an applicant’s Gail Aller-Stead
life, jobs, experiences and education in
the application form.
Approx. 12/09 • Administrative support to run the day- To be determined
day certification program for ASP
August 2009 • An economic Pro Forma needs to be Tom Carter
developed—Draft 2 ready in August

February 2009 19. The Phase I and II documents were Steve Haines/CORE
distributed to all attendees of the 2009 TEAM
Annual ASP Conference as part of a town
hall lunch discussion with the entire
assembly.

20. Extensive reviews of Phase I and II were


conducted with the following local ASP
Chapters:

April 2009 • Chicago Chapter Officers (virtual) Steve Haines

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When What Who

April-May 2009 • San Diego Chapter Officers Steve Haines/Eric


Denniston

May 2009 • Washington, DC Chapter Officers and Steve Haines/Sara


Members Brann

August 2009 21. New Board of Directors extensive review Board of


with approval of each aspect of Phase I and Directors/Core Team
Phase II given to continue

Fall 2009 22. Finish all Certification Document/Policy Core Team

Fall 2009 23. Set up Certification on ASP Website Core Team

Fall 2009 24. Build Test examinations for Levels I and II 24 ASP Pioneers with
PTC of New York

Results—Credentialing at Two Levels of


Professionalism plus a Student Level

• Strategic Planning Professionals (SPP)—


Level I

• Strategic Management Professionals


(SMP)—Level II

• Strategic Planning Apprentice (SPA)

January 2010 International Affiliate Program kick-off for International Affiliate


global “organization” to link with ASP— Committee/Steve
including more members and certification Haines/ Allan Kalish
applicants

January 2010 Final Board Approval to kick off entire Core Team and Board
Certification Process and business plan with its of Directors
Table of Contents

February 2010 Pioneers Test Applications—begin Governance


submissions for SMP Team/Richard Condit

February 2010 REPs Test Applications—begin submissions for REP Team/ Frank
“Charter REPs” Mruk

February ASP Formally Kick off Certification Program Tim Trotter/ Steve
Conference Haines/Core Team

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Acknowledgment of Participation -
For
The ASP Certification Project: 2008-2009

The Association of Strategic Planning (ASP) would like to acknowledge its gratitude and “Thank
You” for the individuals, teams and organizations participating and supporting the development
of our ASP Certification Program, especially including the following:

I. Sponsors for the ASP National Standards and Certification Program


include:

Delta Community Credit Union

Sundt Corporation

Washington Suburban Sanitary Commission

Haines Centre for Strategic Management

Balanced Scorecard Institute/A Strategic Management Group Company

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II. 2009-2010 ASP Board
ASP President Tim Trotter - Wheaton, IL
Past President Dr. Stan Rosen – Westchester, CA
Vice-President Steve Haines – San Diego, CA
Treasurer Don Ricketts, Highlands Ranch, CO
Secretary Terrianne Reynolds – North Chicago, IL
Director-at-Large Dr. Mary Anne Brady – Alameda, CA
Director-at-Large Laurie Erickson – Orono, MN
Director-at-Large Pamela (Pam) Johnson – Tallahassee, FL
Director-at-Large V. Rory Jones – San Francisco, CA
Director-at-Large Alan Leeds – Fremont, CA
Director-at-Large Alex Urmersbach – Calabasas, CA
Director-at-Large Dan Marshall – Phoenix, AZ
Director-at-Large Paul Ratoff – Placentia, CA
Director-at-Large Carola Venot De-Suarez – Tempe, AZ
Director-at-Large Dr. Tina White Potter – Plano, TX
Executive Director Janice Laureen – Los Angeles, CA

III. 2008-2009 ASP Board


President Dr. Stanley G. Rosen – Westchester, CA
Past President James A. McComb – Pasadena, CA
Vice President Matt Kinnich – Northfield, IL
Treasurer William Braun – Los Angeles, CA
Secretary Terrianne Reynolds – North Chicago, IL
Director Dr. Mary Anne Brady – Alameda, CA
Director Laurie Erickson – Orono, MN
Director Gwendolyn Esco Davis – Detroit, MI
Director Stephen Haines – San Diego, CA
Director Pamela (Pam) Johnson – Tallahassee, FL
Director V. Rory Jones – San Francisco, CA
Director Alan Leeds – Fremont, CA
Director Paul Ratoff – Placentia, CA
Director Joyce Reynolds-Sinclair, Ph.D. – Palo Alto, CA
Director Ian Somerville – Burbank, CA
Executive Director Janice Laureen – Los Angeles, CA

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ASP Members who served on The ASP Task Force

IV. Core Team Members V. Extended Team Members

Steve Haines - San Diego, CA Diane Alario – New York, NY


Richard Condit - Tempe, AZ Dr. George Arras - Toronto
Gail Aller-Stead - Toronto Dr. Mary Anne Brady - San Francisco, CA
Sara Brann - Vienna, VA Bill Braun - Los Angeles, CA
Crystal Davis - Fairmont, WV Portia Davidson - Washington, DC
Jim McComb - Pasadena, CA Kris Downing - Greensboro, NC
Frank Mruk - New York, NY Charles Everett - Washington DC
Terry Schmidt - Seattle, WA Karen Hammond - Washington, DC
Tom Carter - Toronto Ken Hein - Phoenix, AZ
Howard Rohm - Cary, NC Marcus Jennings - Laurel, MD
Alan Kalish- West Palm Beach, FL
Leanna Blackmon - Seattle, WA Allan Levis - Seattle, WA
Core Team Support Jim McClain - Orange County, CA
Jason Osterhage - Atlanta, GA
Staff support of the Haines Centre for Howard Rasheed - Wilmington, NC
Strategic Management has been Terrianne Reynolds - Chicago, IL
instrumental as well
Tanaia Parker - Washington DC
Jayne Haines
Randy Rollinson - Chicago, IL
Jenna Murobayshi
Anika Savage - Newburyport, MA
Joyce Evans
Iain Somerville - Los Angeles, CA
Ashley Schwarz
Michele Studer - Dallas, TX
Daren Tolz – NY, NY
Jim Wilson - Claremont, CA

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VI. OTHER ASP AND PLANNING PROFESSIONALS INVOLVED

Stan Abraham
David Crain
Fred David
Gwendolyn Esco-Davis
Drumm McNaughton—IMC President
Susan Obermeier
Jason Osterage
Micki Rops

VII. Attendees at the ASP 2009 Annual Conference, San Diego, CA

VIII. COMPANIES, ASSOCIATIONS AND EDUCATIONAL INSTITUTIONS


INTERVIEWED for the planning body of knowledge and best practices in certifications
include:

Academy of Competitive Intelligence


American Management Association– Strategic Alliance Management Certification
Assoc of Professionals in Business Mgt
Balanced Scorecard Institute/A Strategic Management Group Company
Cornell University - Certification in Strategic Management
Design Build Institute of America (DBIA) Designation
Haines Centre for Strategic Management Gold Mastery
IMC/CMC
INSEAD Blue Ocean Strategy Institute
MIT Sloan Executive Certification—Strategy & Innovation
Northwestern University - Kellogg School of Management
Project Management Institute (PMI)
Professional Pricing Society.com
Stanford University – Strategic Planning Certificates
Strategic HR Mgt (SHRM) Association
UCLA Technical Management Program
University of Calgary – Strategic Management Certification
University of Michigan
University of San Francisco – MSPMGT Program
University of Virginia/Darden School of Business
US Green Bldg Council/LEED

IX: ASP Chapters


Council of Presidents Chicago Chapter
San Diego Chapter Denver Chapter
District of Columbia Chapter Phoenix Chapter
Atlanta Chapter Los Angeles Chapter
New York Chapter

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ARTICLE BIBLIOGRAPHY
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ASP Body of Knowledge Statements Summary

Level I Level II
Point # of Statements Point # of Statements
LEAD – 15% (24 questions) LEAD – 25% (40 questions)
1.1 Lead in Personal Credibility 7 1.3 Strategic Leader 6
1.2 Lead in Interpersonal Relationships 9 1.4 Cross-Functional Strategic Leader 6
1.5 Organization-wide Strategic Leader 10
THINK – 25% (40 questions) THINK – 15% (24 questions)
2.1 Think Content 9 2.4 Strategic Thinking Content 6
2.2 Think Processes 7 2.5 Strategic Thinking Processes 7
2.3 Think Infrastructures 4 2.6 Strategic Thinking Infrastructures 2
PLAN – 25% (40 questions) PLAN – 25% (40 questions)
3.1 Plan Content 10 3.4 Strategic Planning Content 9
3.2 Plan Processes 9 3.5 Strategic Planning Processes 5
3.3 Plan Infrastructures 6 3.6 Strategic Planning Infrastructures 6
ACT – 25% (40 questions) ACT – 25% (40 questions)
4.1 Action Content 6 4.4 Strategic Action Content 7
4.2 Action Processes 5 4.5 Strategic Action Processes 6
4.3 Action Infrastructures 7 4.6 Strategic Action Infrastructures 5
Strategic Planning Professional Foundation – 10% (16 questions) Strategic Management Professional Foundation – 10% (16 questions)
5.1 Professional Roles 5 5.2 Professional Roles 5
Total 160 questions 84 Total 160 questions 80

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