Professional Documents
Culture Documents
Body of Knowledge
Overview and Development
For Certifying
Strategic Planning Professionals (SPP)
And
Strategic Management Professionals (SMP)
Copyright ©2010 by
Association for Strategic Planning’s Body of Knowledge Overview and Development for
Certifying Strategic Planning Professionals and Strategic Management Professionals
All rights reserved. No part of this publication may be reproduced or transmitted in any form
or by any means, electronic or mechanical, including photocopy, recording, or information
storage or retrieval system, without permission in writing from
The Association for Strategic Planning. 12021 Wilshire Blvd. Suite 286, Los Angeles, CA
90025-1200. Phone: 877-816-2080 Fax: 323-954-0507 Email: Executive
Director@strategyplus.org.
Professionalism
“Whatever is worth doing at all is worth doing well.”
—Lord Chesterfield.
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Program Introduction
A vision and mission were the starting point for the Association for Strategic
Planning’s development of this Body of Knowledge to guide the professional
certification of planning professionals in the United States as well as
internationally. We hope that this becomes the world-wide industry standard.
This document was developed by a Core Team of eight highly skilled ASP senior
level professionals (names below) who were supported by an Extended Team of 14
other senior level professionals.
Leanna Blackmon’s critical skills helped us in making it all come together.
We also are indebted to our corporate sponsors for their support for this vital
project:
Delta Community Credit Union—Sundt Corporation—
Washington Suburban Sanitary Commission——
Haines Centre for Strategic Management—Balanced Scorecard Institute
However, the data and opinions used in developing this document came from
interviews we conducted with over 20 other planning certificate or certification
programs in both the private and academic sectors in keeping with the ASP overall
mission of whom we serve. In addition we asked for the ideal future vision from
the ASP Chapters as well as the ASP Board of Directors and members of both our
Core and Extended Teams. We were pleased to have the opportunity at the ASP
2009 Annual Conference in San Diego for further critique and views on the details
of this Body of Knowledge.
Signed:
Terry Schmidt
Frank Mruk
Steve Haines
Sara Brann
Richard Condit
Jim McComb
Gail Aller-Stead
Tom Carter
Howard Rohm
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Table of Contents
“The Body of Knowledge leading to the competencies of the planning field”
I. Certification Program Process
II. Vision and Mission of this Certification Program
III. Expectations and Models of the Two Levels of Certification
IV. Expectations and Models of the Strategic Planning Apprentice
V. Body of Knowledge Framework
Level I Level II
Business Acumen Strategic Business Acumen
1. Lead 1. Strategic Leader
1.1 Personal Credibility 1.3 Planning Teamwork
1.2 Interpersonal skills 1.4 Cross-Functional Teams
1.5 Organization-Wide
2. Think 2. Strategic Thinking
2.1 Content 2.4 Content
2.2 Processes 2.5 Processes
2.3 Infrastructures 2.6 Infrastructures
3. Plan 3. Strategic Planning
3.1 Content 3.4 Content
3.2 Processes 3.5 Processes
3.3 Infrastructures 3.6 Infrastructures
4. Act 4. Strategic Action
4.1 Content 4.4 Content
4.2 Processes 4.5 Processes
4.3 Infrastructures 4.6 Infrastructures
5. Strategic Planning Professional 5. Strategic Management Professional
Foundation Foundation
5.1 Professional Roles 5.1 Professional Roles
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These organizations were identified collectively by our seven Core Project Team
Members and our roughly 20 Extended Team Members. We were able to identify
everything that was being taught in 2008-09 that is relevant in the 21st Century.
This Body of Knowledge is what these many organizations, senior level
professionals and faculty members collectively believe represents a set of
reasonable, common sense, and important knowledge about Strategic Planning that
if properly applied, would lead to significantly improved organizational results.
It is organized under the rubric of Think—Plan—Act that is the identity of our
Association.
Since the first draft, this Body of Knowledge has undergone extensive review,
critique, and revisions to represent a consensus version of the desired knowledge
required by successful practitioners, both within and outside of ASP.
Our final review will be with an Advisory Board of Pioneers consisting of the most
distinguished professionals in the field who are members of ASP. This will be the
final check on our work and is part of the Pioneers developing the two testing
exams (questions and answers).
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This certification is recognized as the best in the Strategic Planning and Strategic
Management Field, and is clearly distinguishable from any other certification or
certificate program.
♦ The certification program is based upon objective criteria that covers the full set
of knowledge associated with the Body of Knowledge (BOK) of Think—
Plan—Act in Strategic Planning.
♦ This certification recognizes expertise gained from appropriate life and work
experiences.
♦ ASP’s BOK and certification process will be established using rigorous criteria,
which include in keeping with the standards of the national organizations that
offer certification programs.
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1. Lead
1.1 Lead in Personal Creditability (Think-Plan-Act): The candidate should know and/or
understand how to accomplish seven tasks.
1.2 Lead in Interpersonal Relationships (Think-Plan-Act): The candidate should know
and/or understand how to accomplish nine tasks
2. Think
2.1 Think Content: The candidate should know and/or understand how to accomplish
nine tasks.
2.2 Think Processes: The candidate should know and/or understand how to accomplish
seven tasks.
2.3 Think Infrastructures: The candidate should know and/or understand how to
accomplish four tasks.
3. Plan
3.1 Plan Content: The candidate should know and/or understand how to accomplish ten
tasks.
3.2 Plan Processes: The candidate should know and/or understand how to accomplish
nine tasks.
3.3 Plan Infrastructures: The candidate should know and/or understand how to
accomplish six tasks.
4. Act
4.1 Action Content: The candidate should know and/or understand how to accomplish six
tasks.
4.2 Action Processes: The candidate should know and/or understand how to accomplish
five tasks.
4.3 Action Infrastructures: The candidate should know and/or understand how to
accomplish seven tasks.
Total: 84 Tasks
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Total: 80 Tasks
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BUSINESS ACUMEN
As we said in the Introduction, professional planners must also have a high degree
of business acumen and technical/content knowledge about the industry and sector
in which they are working. However, this business acumen is not a simple and
universal set of Standards common to every organization.
Therefore, we have elected NOT to attempt to build a common set of business
acumen standards, but rather have the Certification Process include the applicant’s
demonstration of this important factor in their life and career experiences.
Some of these business acumen areas might include, but are not limited to the
following (illustrative only):
I. Executive Presence
Professionalism
Confidence with CEOs
Communication Skills—oral and written
II. Customer
Sales/Pricing
Marketing
Merchandising/Placement
Advertising/Promotion
Customer Service/Complaints
Information/Data
Branding
III. Finances
Financial Analysis/reading Financial Statements
Accounting
Budgeting
Treasury/Cash Management
Capital Financing
Regulatory Compliance
Global Finance
Consumer Finance
Mortgage Banking
Insurance
Investment Banking
IV. Technology
Computers and IT
Telecommunications
Other Technology
Knowledge Management
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Information Management
Research and Development
V. Products and Services
Engineering
Design of Products/Life Cycle
Product and Service Knowledge
Manufacturing
Innovation and New Product Service/Development
VI. Delivery/Logistics/Process
Supply-Chain Management
Purchasing
Distribution/Warehousing
Delivery Channels
Process Management
Operations
Outsourcing
Benchmarking
VII. Administration
Legal Matters
Safety
Administration
Facilities
Regulatory Compliance
VIII. Human Resources
Talent Management
Recruiting/Selection
High Performance Development/Improvement
Compensation/Benefits
Labor/Union Relations
Cultural Influence/Issues
Development and Succession/Training
Ethics Management
Regulatory Compliance
XI. Environmental Scanning
Business and Competitor Scanning and Intelligence
Global Marketplace
Suppliers/Venders
Sector Dynamics
Competition/Substitutes
Customers
Industry Dynamics
Strategic Alliances
Trend Tracking/Research
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X. Research Methods
Knowledge about Databases
Internet Research
Source Evaluation and Verification
Use of Competitor Intelligence
XI. Society Acumen
Citizenship and Governance
Community Actions/Leadership
Political Campaigns
Government Agencies
Social Responsibility
Peacemaking
Environmentalist
Special Interest Groups
Government Planning
Content Production
Course Development
XII. Thought Leadership
Use of Competitor Intelligence
Think Tank Activity
XIII. Cross-Cultural Communications
Second Language Fluency
Multi-year Residence in more than one country
Multi-Country Business Experience
Implementation of Cross-Cultural Change Management
Sensitivity and Knowledge of Cultural Custom
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The Iceberg Theory reflects the natural reality of everyday life. Present in every
interpersonal situation in life are three elements: Content, Processes, and
Structure. Creating high performance organizations requires a balance in how
organizations spend their time and energy on these three elements.
CONTENT—ELEMENT #1
Task, goal, and focus of the business are its content—or what the strategic plans
and change projects are all about. This is the easiest element to see and understand.
However, below the surface of the water, an iceberg has 87 percent of its mass. So,
too, it is with action and change. It is what is not visible and out of balance of
missing that will kill successful change—namely, the processes and structures of
our interactions.
Content myopia (focusing on content alone) is the failure by leaders to focus on the
strategic planning processes and structures. This is naive since action and change
are dependent on them both.
PROCESSES—ELEMENT #2
Capabilities involved in our planning interactions are the “how to’s” of behavior
while working on our tasks/content above. For example, if bubble gum is the
content, chewing is the process by which we extract the juices that make it
enjoyable. In other words, chewing is the process and gum is the content. The
“process” is how we implement the strategic plan. This is demonstrated by the
rollercoaster of change later in this BOK.
This Rollercoaster is “natural, normal, and highly predictable”— and all the
fundamentals you need to know about the process of change.
STRUCTURES—ELEMENT #3
Infrastructures for thinking—planning—actions and change are the least understood
as they are the deepest part of the iceberg and are often taken for granted. We
rarely even acknowledge their existence despite the fact that the structures are the
context, vessels, or arrangements within which all process and content operate.
These are the biggest leverage place for actions and change to occur successfully.
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APPENDIX
The ASP Certification Process Development
People Involved in the Certification Process
Recommended Bibliography
• Strategic Thinking
• Strategic Planning
• Strategic Action and Change
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First Draft: 17. Phase I—was set up to develop a best Steve Haines
practice Body of Knowledge in the Strategic
Feb 19, 2009
Planning Field (embodying ASP’s Think—
Plan—Act mantra). There have been six
major revisions of this document through
July 2009. This project has been supported
by extensive outreach and inclusiveness to
every one interested in this project, soliciting
their feedback, critiques, and
recommendations to improve this result;
both within ASP, and in the planning
profession in general, including the SLF in
Toronto. See list of participants attached to
the BOK
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First Draft: 18. Phase II—was set up to develop an ongoing Richard Condit
certification process that would include these
Feb. 19, 2009
components below:
Phase II document has had eight major
revisions through July 2009.This project has
been supported by extensive outreach and
inclusiveness to every one interested in this
project, soliciting their feedback, critiques,
and recommendations to improve this result;
both within ASP, and in the planning
profession in general, including the SLF in
Toronto. See list of participants attached to
the BOK
DATE OF PHASE II HAS MANY SETS OF SEE LIST OF
FIRST DRAFT TASKS BULLETS BELOW
BELOW
June 2009 • Independent Body of Knowledge exams Steve Haines and Allan
with an ethics consideration Kalish
February 2009 19. The Phase I and II documents were Steve Haines/CORE
distributed to all attendees of the 2009 TEAM
Annual ASP Conference as part of a town
hall lunch discussion with the entire
assembly.
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Fall 2009 24. Build Test examinations for Levels I and II 24 ASP Pioneers with
PTC of New York
January 2010 Final Board Approval to kick off entire Core Team and Board
Certification Process and business plan with its of Directors
Table of Contents
February 2010 REPs Test Applications—begin submissions for REP Team/ Frank
“Charter REPs” Mruk
February ASP Formally Kick off Certification Program Tim Trotter/ Steve
Conference Haines/Core Team
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Acknowledgment of Participation -
For
The ASP Certification Project: 2008-2009
The Association of Strategic Planning (ASP) would like to acknowledge its gratitude and “Thank
You” for the individuals, teams and organizations participating and supporting the development
of our ASP Certification Program, especially including the following:
Sundt Corporation
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II. 2009-2010 ASP Board
ASP President Tim Trotter - Wheaton, IL
Past President Dr. Stan Rosen – Westchester, CA
Vice-President Steve Haines – San Diego, CA
Treasurer Don Ricketts, Highlands Ranch, CO
Secretary Terrianne Reynolds – North Chicago, IL
Director-at-Large Dr. Mary Anne Brady – Alameda, CA
Director-at-Large Laurie Erickson – Orono, MN
Director-at-Large Pamela (Pam) Johnson – Tallahassee, FL
Director-at-Large V. Rory Jones – San Francisco, CA
Director-at-Large Alan Leeds – Fremont, CA
Director-at-Large Alex Urmersbach – Calabasas, CA
Director-at-Large Dan Marshall – Phoenix, AZ
Director-at-Large Paul Ratoff – Placentia, CA
Director-at-Large Carola Venot De-Suarez – Tempe, AZ
Director-at-Large Dr. Tina White Potter – Plano, TX
Executive Director Janice Laureen – Los Angeles, CA
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Stan Abraham
David Crain
Fred David
Gwendolyn Esco-Davis
Drumm McNaughton—IMC President
Susan Obermeier
Jason Osterage
Micki Rops
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ASP Body of Knowledge Statements Summary
Level I Level II
Point # of Statements Point # of Statements
LEAD – 15% (24 questions) LEAD – 25% (40 questions)
1.1 Lead in Personal Credibility 7 1.3 Strategic Leader 6
1.2 Lead in Interpersonal Relationships 9 1.4 Cross-Functional Strategic Leader 6
1.5 Organization-wide Strategic Leader 10
THINK – 25% (40 questions) THINK – 15% (24 questions)
2.1 Think Content 9 2.4 Strategic Thinking Content 6
2.2 Think Processes 7 2.5 Strategic Thinking Processes 7
2.3 Think Infrastructures 4 2.6 Strategic Thinking Infrastructures 2
PLAN – 25% (40 questions) PLAN – 25% (40 questions)
3.1 Plan Content 10 3.4 Strategic Planning Content 9
3.2 Plan Processes 9 3.5 Strategic Planning Processes 5
3.3 Plan Infrastructures 6 3.6 Strategic Planning Infrastructures 6
ACT – 25% (40 questions) ACT – 25% (40 questions)
4.1 Action Content 6 4.4 Strategic Action Content 7
4.2 Action Processes 5 4.5 Strategic Action Processes 6
4.3 Action Infrastructures 7 4.6 Strategic Action Infrastructures 5
Strategic Planning Professional Foundation – 10% (16 questions) Strategic Management Professional Foundation – 10% (16 questions)
5.1 Professional Roles 5 5.2 Professional Roles 5
Total 160 questions 84 Total 160 questions 80