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Descriptive Statistics
Statistic Statistic Statistic Statistic Statistic Statistic Std. Error Statistic Std. Error
Consumer_Behavior 200 1.75 4.75 3.4562 .67411 -.255 .172 -.583 .342
Brand_Image 200 1.50 5.00 3.5612 .63676 -.261 .172 -.024 .342
Service_Quality 200 1.50 5.00 3.5663 .68476 -.308 .172 .060 .342
Brand_Promise 200 1.50 5.00 3.3450 .65094 -.085 .172 .184 .342
Word_of_Mouth 200 1.75 5.00 3.5700 .69959 .020 .172 -.366 .342
Brand_Consistency 200 1.50 5.00 3.5888 .61488 -.316 .172 .495 .342
Time_Response 200 1.00 5.00 3.9250 .96646 -.996 .172 1.131 .342
Valid N (listwise) 200
Correlations
A. Pearson Correlation:
A variable correlated with itself will always have a correlation coefficient of 1 as in case of consumer behavior.
(INCOMPLETE)
B. 2-TAILED:
Consumer behavior has significant impact on brand image, brand promise, brand consistency,
time response, service quality and word of mouth as p value is <0.05.
Time Response has significant impact on consumer behavior, brand promise, brand consistency,
service quality, word of mouth and time response as p value is <0.05.
Service Quality has significant impact on consumer behavior, brand promise, brand consistency,
brand image, word of mouth and time response as p value is <0.05.
Brand promise has significant impact on consumer behavior, brand image, brand consistency,
service quality, word of mouth as p value is <0.05 but has not significant impact on time
response as it is not statistically significant (>0.05).
Word of Mouth has significant impact on consumer behavior, brand promise, brand consistency,
service quality, brand image and time response as p value is <0.05.
Brand consistency has significant impact on consumer behavior, brand promise, brand image,
service quality, word of mouth and time response as p value is <0.05.
Time response has significant impact on consumer behavior, brand image, brand consistency,
service quality, word of mouth as p value is <0.05 but has not significant impact on brand
promise as it is not statistically significant (>0.05).
C. N:
Because we have no missing data in this data set, all correlations were based on all 200 cases in the data set.
Regression
Model Summaryb
This table tells us that 21.6 % of variability in the DV is accounted for by all of the IVs together.
ANOVAa
Coefficientsa
Residuals Statisticsa