Professional Documents
Culture Documents
22
Protecting your IP is Important
§ Monetizing:
§ Market capitalization of Eli Lilly decreased by $36 million – a loss of 1/3 market
cap, after the US Court of Appeals’ decided that Eli Lilly’s patent on Prozac was
invalid (August 09, 2000).
§ Royalties from inventions were estimated at $150 billion/year worldwide (in 2002)
and were expected to grow at 30% p.a. for the subsequent 5 years.
§ Infringement:
§ Fonar, a small medical firm with annual revenues of less than $12 million, gained
$128.7 million as damages from GE for infringement on Fonar’s MRI patent.
§ J&J was awarded $324 million in a stent patent infringement case against Boston
Scientific.
§ Medical Instrument was awarded $424 million in a patent lawsuit against Elekta in
the year 2002.
§ Monsanto agreed to pay $100 million to University of California for somatostatin
for exclusive rights to market the animal growth hormone.
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IP Protection –
it could be a BIG Business Opportunity
§ CADTRAK: Set up in 1980 to manufacture workstations
§ One patent:
● A means of improving graphics processing
● Uses selective erase technology to improve graphic response
time
● Patented technology used in EGA/VGA specifications
§ What did CADTRAK do?
● It licensed out its patent to 400 companies, including IBM
§ Commodore Corp – infringed, rejected licensing offer, was sued
and went bankrupt
Summary
5 people, 2 computers, 1 patent = USD 50 million !!
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IP Protection –
Develop Commercialization Strategies
Exclusive Product
Licensing
Infringement
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IP Protection –
Makes Sound Business Sense
Therefore:
§ For any business to be sustainable and
profitable, IP awareness and its protection is
vital.
§ It has a deep impact on organization’s various
functions like strategic direction, R&D,
engineering, profitability and sustainability.
§ Having a sound IP protection regime within an
organization ensures that it has a “sustainable
competitive advantage”.
We at Origiin enable organizations to protect their
business interests in an efficient and simplified
manner…
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Who we are?
77
Our Mission
88
Our Values
99
About us
§ Established in 2006
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What we offer
§ IP Registration
● Registration of Patent, Copyright, Trademark and Industrial
Design
§ Patent Searches
§ Prior art search, FTO, Landscape analysis, Claim mapping,
Validity/invalidity analysis
§ IP Management
§ IP Policy & Process Setup , IP Audit and IP Portfolio
Management
§ IP Licensing Agreements
§ Drafting or negotiating a Patent License agreement
§ IP Education
§ Corporate and Academia
§ Indian Patent Agent Examinations
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Our Valued
Customers
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Case Study # 1
Customer – Leading IT Solutions Provider
Business Need
Origiin Involvement
Benefits derived
1313
Case Study # 2
Customer – Leading Biotechnology Company
Business Need
Origiin Involvement
Benefits derived
1414
Case Study # 3
Customer – Leading Educational Institution
specializing in Pharma domain
Business Need
Origiin Involvement
Benefits derived
1515
Contact details
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