Muhammad Nadif

29117122

MM5012
Business Strategy and Enterprise Modelling
Company’s Strategy

Lecturer:
Widhyawan Prawiraatmadja, M.A., Ph.D

By:
Muhammad Nadif
29117122

School of Business and Management

Master Business and Administration
Institut Teknologi Bandung
Januari 2018

MM5012
Business Strategy and Enterprise Modelling
Muhammad Nadif
29117122

Name of Company Unilever

Profile of Company Unilever is one of the world’s FMCG company in 190

countries and have large brand portfolio of over 400 brands
under two divisions: Foods and Home & Personal care.
Strategy of Company Sustainable Living

Interpretation of Strategy:

Unilever invest in a long-term strategy to make their business grow continuously and
sustainably by reducing environmental impact so Unilever can achieve their purpose
of making sustainable living commonplace.
Unilever always do innovation to improve their products or find new products that
make life better without give negative impact to the environment. For example,
Unilever make product such as Surf that encouraging consumers to change their
laundry habits to reduce water and energy consumption.
Unilever create brand that offer balanced nutrition, good hygiene, and give people
confidence. For example, Unilever make a product named Becel/ Flora spreads and
cooking oils. It is made from natural seed oils. It contains Omega 3 and Omega 6
essential fats, vitamins A, D and E, and can help people reduce their saturated fat
intake with every meal and reduce cholesterol levels.
Unilever use the resources for their products wisely, so that Unilever can protect the
earth for the brighter future. For example, Unilever are improving that all of their
plastic packaging will be designed to be fully reusable, recyclable or compostable.
Unilever motivate millions of people to take small, everyday actions that together
make a big difference by making a campaign, inserting massage into their advertising
of the products, and working together with others. For example, Unilever in 2017,
Lifebouy, in partnership with Gavi, the Vaccine Alliance, launched a programme to
protect children under five from childhood illnesses and premature death.
Unilever compete with other FMCG industries by this strategy to create customer
value proposition. Unilever use a broad differentiation strategy because the company
creates differentiation of their products to achieve their purpose of making sustainable
living commonplace.

MM5012
Business Strategy and Enterprise Modelling
Muhammad Nadif
29117122
Name of Company Indofood

Profile of Company Indonesia’s largest food processing company and the

world’s biggest producer of noodles
Strategy of Company “ The symbol of quality foods ”

Interpretation of Strategy:

Indofood transform into a total food solutions company to create food with the best
quality. Indofood focus on keeping the quality of foods by keep the value chain
processes. Achieving that purpose, Indofood use business model by make four
complementary strategic business groups, namely: Consumer Branded Products
(“CBP”), Bogasari, Agribusiness, and Distribution.
Consumer Branded Products Groups focus to produce the noodles, dairy, snack
foods, food seasonings, nutrition & special foods, beverages, until packaging to
support Group operations and for third-party clients.
Bogasari is supporting group to make the foods product of this company. For
example, to make the snack foods, one of the raw materials of snack foods is flour.
So, the consumer branded products group can use the raw materials from Bogasari
group. The company will get competitive advantage of which is lower cost. Besides
that, this Group also provides the flour for consumer so the consumer can keep their
quality foods too.
Agribusiness Group covers the entire supply chain from research and development,
seed breeding, oil palm cultivation and milling, to manufacturing and marketing
cooking oils, margarine and shortening.
Distribution Group covers the distribution of the product from this company. The
cost of distribution will lower than before and it can be the competitive advantage of
this company to compete with others.
Besides that, Indofood improve their people to keep the quality their products.
Indofood hire a highly competent and qualified workforce that is oriented towards the
Company’s future needs.
Based on Thomson, Indofood use a low-cost provider strategy. It means Indofood
achieving a cost-based advantage over rivals. So that, Indofood has earned strong
market positions.

MM5012
Business Strategy and Enterprise Modelling
Muhammad Nadif
29117122
Name of Company OT

Profile of Company OT is a consumer goods company that produces a wide

range of daily necessities
Strategy of Company Go beyond

Interpretation of Strategy:

OT form into a company that is committed to constantly improve on products and

work processes to meet all consumer needs. OT concern about standards and quality
in every phase of the manufacturing process as well as other business processes.
It is proven by OT has launched superior products that were granted various awards
from nationally and internationally recognized survey organizations. For example,
Tango get ICSA award in 2013 in wafer category, and Kiranti get Social media
award in 2012 in Women’s Health Drink.
The company focus also on consumer needs and through ongoing innovation. For
example, OT is increasingly becoming a modern enterprise, without parting from the
positive values and dignity instilled by the company’s founder.
The company transforms that only providing the traditional health drink into
providing food, beverages and personal care products.
OT looking for distributors that can offer a wide range of services, holds a strong
commitment to providing high-quality products that meet consumer needs, looking
for partner suppliers with high integrity and has never stopped innovating.
OT understands the importance of meeting the needs of all stakeholders, including
consumers, business partners, and employees. Therefore, they provide quality
products that can complement their services offering to stakeholders.
By looking for distributors and understands the importance of meeting the needs of
all stakeholders, OT will make their company easier to develop their business into go
international.
OT use focused differentiation strategy by analyzing the opportunity market in
Indonesia. OT provides Paket OT including paket lebaran and paket bingkisan. By
this strategy, OT has competitive advantage to compete with others in the same
industry.

MM5012
Business Strategy and Enterprise Modelling