(Fig.

1)

Process Packet:
Rocky mountain Mall
Shelby Johnson
Architectural Design Conceptualization
ID270 RO1
Professor Maria Garrido
Week 6 Assignment 1
15 February 2017
Table of Contents
Project Planning and Concept
Development, 3 - 7

Programming Diagrams, 8 - 13

Preliminary Furnished Floor Plans, 14 - 15

Preliminary Elevation Drawings, 16 - 19

Preliminary Reflected Ceiling Plans, 20 - 22

Preliminary Perspectives, 23 - 24
Project Needs
A commercial contractor in charge of the construction of an enclosed retail shopping mall needs design services for the
mall entrance, interior, and a retail shop. Assume that the mall will be located in the suburbs of the largest metropolitan
city nearest to your location; you will research design ideas for that region.
There will be several entrances into the facility; the entrance you design will be used as the prototype for the other en-
trances. The contractor is requesting that all mall entrances, storefronts, and aisles be based on a theme. The aisle ceiling
height is 22’. The contractor is open to design suggestions for the ceiling. Each retail store has an option of including a sec-
ond level inside it. A fluid design needs to be developed throughout the mall interior leaving a 22’ wide by 10’ high opening
for the individual stores with window openings above the 12’ mark to accommodate possible second levels within a store.
Individual storeowners will also need a storefront design for their establishments; you will provide at least two of these fa-
cade designs to show how the storefronts will tie into the theme for the mall. An interior design will also need to be devel-
oped for one single-level retail shop by the entrance that has a ceiling height of 10’. This shop sells products specifically re-
lated to the mall theme.
The design and all materials and finishes need to be used creatively and still reflect the concept for the mall and the needs
of the environment. A minimum of five sustainable materials must be used for the design; these may include sustainable
wood, recycled products, or otherwise sustainable building materials and finishes.

Project Location Details

Location: Denver, Colorado

Climate Description: “Winters are mild with an average daily high temperature of 45 degrees Fahrenheit and days reaching
60 degrees are not uncommon. Snow doesn’t stay on the ground long in Denver so golf courses and outdoor cafes are able
to stay open all year. In summer, Denver enjoys low relative humidity, making for beautiful, sun-filled days and cool, com-
fortable evenings. The average daily high temperature in August is a mild 86 degrees Fahrenheit. The mild weather is due in
part to the city’s altitude: 5,280 feet above sea level..” (“Weather”)
Design Theory
The Elements and Principles of Design Theory

“The elements and principles of design theory combines the elements, which are the physical objects used to create a
design and the principles, which are the way individual or combined elements work together or interact.” (AIPOD)

Elements may include: Principles may include:

Space Balance
Line Rhythm
Form Emphasis
Shape Proportion
Texture Scale
Time Unity
Color Harmony
Light Variety

Analysis and Application of Design Theory

The elements of design will be arranged to fulfill certain principles of design. The Rocky Mountain Mall design will use
sharp forms and straight lines to create an assymetric balance. The mall’s interior will be a balanced, rhythmic layout of
space and shapes. The chosen colors and textures will bring a dramatic contrast. Rustic, warmly-colored wood details will
create variety when placed next to smooth icy blue glass textures. An emphasis will be on the mountain inspiration of the
design. This can be seen in various mountain motifs and abstract mountain shapes. Light will create harmony in the interior
by flowing through a large skylight above the mall’s center aisle.
Idea Generation and Concept Development Sketching
Original Concept Sketches and Statement

Design Concept Statement:

The design for Rocky Mountain Mall will be inspired by

the stunning nature of Colorado, specifically the
mountains, sunrises, trees, and sky. Asymmetrical forms
will feature textures of rustic wood contrasting with
lightly tinted glass. The style could be considered
rustic-modern fusion. There will be a covered main
entrance to the mall that will feature an artful window
scheme with frosted glass mountain motifs on the
double doors. The Rocky Mountain Mall design will be
an eye-catching asset to its community.
 REvised Concept Sketch and Statement

Revision includes:
Wood Planks Mentor’s suggestions of a larger sun motif, larger
more dramatic door pulls, and a more shallow covered
area.

Wood Details

Light Blue Glass

Grey Decal or
Frosted Glass

Design Concept Statement:

The design for Rocky Mountain Mall will be inspired by the stunning nature of Colorado, specifically the
mountains, sunrises, trees, and sky. Asymmetrical forms will feature textures of rustic wood contrasting
with lightly tinted glass. The style could be considered
rustic-modern fusion. There will be a covered main
entrance to the mall that will feature an artful window scheme with frosted glass mountain motifs on the
double doors. The Rocky Mountain Mall design will be an eye-catching asset to its community.
Adjacency Matrix

Special Considerations

Check ADA space needs and requirements for number of entries, number of fixtures in restrooms, and hallway
width.
Make sure that 60” wheelchair turning radius’ are possible in all spaces, including retail shop.
Use sustainable/green products for finishes and furniture.
Add seating and benches consistantly throughout aisle.
Bubble Diagram #1: Adventure Outfitters

Women’s Stockroom and

Dressing Employee
Room Women’s
Clothing Office/ Break
Space

Display: 2 Sided
2-sided Shoe
2 Manequins Accesory
Display Cash
and Coat Display Wrap
Display

Men’s
Men’s Clothing ADA
Dressing Restroom
Room
Bubble Diagram #2: Adventure Outfitters

Cash Accesories
Wrap Dressing
Rooms

Entry Display:
2 Manequins Clothing
Stockroom and
and Coats Display
Employee
Office/ Break
Space

Men’s
Clothing Women’s
ADA
Clothing
Restroom
Shoes
Along Wall
Bubble Diagram #3: Adventure Outfitters

Accesories
Cash Dressing
Women’s Wrap Rooms
Clothing

Display- 1 Display- 1
side women, 1 side women, 1
mens ADA
mens
Restroom

Stockroom and
Men’s Employee
Clothing Office/ Break
Space
Accesories
Shoes
Along Wall
REvised Bubble Diagram
Revised Block Diagram of Aisle

Note: Drawing was drawn to scale, but had to be resized

for this presentation
Preliminary Furnished Floor plan

Note: Drawing was drawn to 1/4” scale, but had to be

resized for this presentation.
Lighter colors were washed out in the scanning process.
Preliminary Furnished Floor plan Revision

Corrections Made based on feedback:

Moved Cash Wrap to face entrance, moved office desk,

Added dimensions to office.

I redid my plan in Sketchup. This was my first experience

using Sketchup.
Preliminary Elevations- Storefront and interior

Note: Drawing was drawn to 1/4” scale, but had to be

resized for this presentation.
Lighter colors were washed out in the scanning process.
Preliminary Elevations- Storefront Revision

Corrections Made:
I redid my plan in Sketchup. This was my first experience
using Sketchup.
Preliminary Elevations- Interior Revision

10'-0"
7'-0"

3’-0”

3'-0" 7'-8 1/2" 13'-4 1/2"

11'-8"

Scale: 1/2” = 1’-0”

Corrections Made:
I redid my plan in Sketchup. This was my first experience
using Sketchup. I added dimensions to the cash wrap, and
I added lettering behind the cash wrap. I also changed the
orientation of the cash wrap and chose a new wall for the
elevation view.
Preliminary Elevations- Mall Exterior

Note: Drawing was drawn to 3/32” scale, but had to be

resized for this presentation.
Lighter colors were washed out in the scanning process.
 Preliminary Reflected Ceiling Plan- Aisle

Key

Linear Fluorescent Pendant

(hanging at 18’ AFF)

Ceiling Height: 22’ - 0”

Center Skylight

Extra Large Pendant Ceiling Finish: Light Wood

Paneling

(hanging at 15’ AFF)

Large Pendant
(hanging at 15’ AFF)

Scale: 1/16” = 1’-0”

Preliminary Reflected Ceiling Plan- Aisle

Key

Large Pendant
(hanging at 8’-6” AFF)

Small Above-Counter
Pendants
(hanging at 8’-6” AFF)
Ceiling Finish: Open to
HVAC and structural
system, Painted Black,
“inductrial” appeal

Reccessed LED Ceiling Height: 10’ - 0”

Troffer

Rustic Track Lighting

Recessed LED
Can Lights

Scale: 1/4” = 1’-0”

 Justification of Preliminary RCP

The lighting scheme seamlessly ties in to the original design concept created for Rocky
Mountain Mall. In the mall aisle, a massive skylight will run most of the aisle length,
creating gorgeous natural focal lighting. The ambient lighting here will be large, unique
copper pendants. The task lighting will include linear fluorescent pendants above the
dining area in the Food Court. In the retail store, Adventure Outfitters, eye-catching
pendants will be the focal lighting, recessed can fixtures will serve as the ambient lighting,
while copper track lights and small pendants will be the task lighting. All lighting
selections will have a high energy efficiency rating, to save costs and energy. The lighting
plan will provide ample light to accommodate those who have sight impairments.
Preliminary Freehand Perspective Thumbnails

Mall Aisle Retail Shop

Preliminary Freehand Perspective REndering

Mall Aisle Perspective Rendering

 (Fig. 1)

Final Presentation:
Rocky mountain Mall
Shelby Johnson
Architectural Design Conceptualization
ID270 RO1
Professor Maria Garrido
Week 5 Assignment 3
14 February 2017
Table of Contents

Final Furnished Floorplans, 27 - 28

Final Elevation Drawings, 29 - 32

Final Perspectives, 33 - 35

Exterior Vignettes, 36 -37

Floorplan Illustrations, 38

Interior Vignettes, 39

Reflection Essay, 40

References, 41 - 43
Final Furnished Floor plan, W3A2

3'-0"
Cherry Display Fixtures
The floorplan for Adventure
Outfitters reflects the original
design concept for Rocky
Mountain Mall. The color scheme

28'-6"
Oak Display Fixtures includes colors inspired by
Colorado, from the vibrant red
41'-6"
rocks, to the dark sand, and the
Light Hardwood Floors
hazy mountain gray. A simple
floorplan meets all ADA
standards and ensures the easy
Display Cash Wrap flow of shoppers. Sustainable
design materials have been
selected for this space, which
6"

includes long-lasting, durable

8'-0"

flooring, paint with zero VOC’s,

Extra Large Storage Shelves and furnishings from reputable
companies with outstanding
5'-1/2" 5'-2" 11'-2"
sustainability efforts.
1'-0"

6" 6"
23'-0"

Scale: 1/4” = 1’-0”

Final Furnished Floor plan, W3A2- Mall Aisle

136'-0"

1'-0" 22'-10" 19'-0" 22'-0" 6'-0" 8'-6" 47'-11 3/4" 1'-0"

Help Desk 3'-9 1/4"

The floorplan for Rocky Moun-
tain Mall reflects the original

11'-3 1/2"
Department

38'-6"
39'-0"
design concept, with natural Store

45'-0"
Shop Shop

49'-5"
colors and textures of stone and
wood inspired by the beauty of
Colorado. A simple, easy to
navigate floorplan meets all ADA
standards and ensures the easy

6'-0"
Merchant
flow of shoppers, as indicated
105'-0"

15'-0"
Directory
bby the blue arrows. Sustainable
design materials have been
selected for this space, which
includes long-lasting, durable Men’s

18'-6"
flooring, paint with zero VOC’s, Restroom
“Adventure

49'-6"
and furnishings from reputable Outfitters”
45'-0"

40'-0"
Shop
companies with outstanding Shop
Shop

sustainability efforts.

20'-0"
Women’s

17'-9"
Food Food
Restroom Service Service

22'-0" 22'-0" 16'-0" 20'-2 3/4" 23'-3 1/2" 25'-5 3/4"

1'-0"

Scale: 1/16” = 1’-0”

Final Elevations- Mall Interior

7'-0"

22'-0"
7'-4"

54'-9" 44'-0"

1'-0"

Scale: 1/8” = 1’-0”

Final Elevations- Mall Interior

Scale: 3/16” = 1’-0”

Final Elevations- Retail Store Interior

10'-0"
8'-2 3/4" 9'-10 3/4" 18'-9 3/4" 3'-0"

40'-0"

Scale: 1/4” = 1’-0”

Final Elevations- Retail Store Interior

Scale: 1/4” = 1’-0”

Final Perspective- Retail Store Interior
Final Perspective- Mall Aisle
Final Perspective- Mall Exterior
Exterior Vignettes

Feeling created: soothing, sense of belonging with nature. Feeling created: Vibrant, joyful, bright. This channels the
Direct display of original design concept. Colorado sunshine inspiration of original design concept.

Feeling created: Energetic, fast-paced, futuristic, sleek. The Feeling created: Nostalgic, classic, mysterious. The original de-
primary hues of the original design concept before proper sign concept is present in the natural textures, but the mono-
alteration in saturation and value. chromatic scheme creates a curious mood.
 Exterior Vignettes, Photoshop enhanced

The upper illustration is my

favorite, as the colors and tex-
tures represent the ones found
in Colorado nature, from the red
rocks to the rough stone
textures. The glass represents
the bright blue sky views from
the summit of a long hike. The
color and texture illustration ties
in perfectly with the original
design concept of natural
Colorado inspiration.
 Floorplan illustrations

I prefer the illustration on the left, as the natural stone elements and colors best reflect the original design concept. The other illustration is inspired by the original design con-
cept, but stylized to create a more dramatic appeal. The left illustration creates a cozy, natural, upbeat feeling. The contrast between the terra cotta tile floor and the bright blue
fixtures is cheery and bold. The illustration on the right is bold as well, but more serious. It too has a high contrast between black and white, and red and blue. It appears up-
scale, dramatic, and daring.
Interior Vignettes

I prefer the upper illustration,

as the high contrasting shades
of red and blue best exemplify
the original design concept. They
are reminiscent of Colorado red
rocks against a bright blue sky.
The feeling created by this il-
lustration is warm, playful, and
bright. The feeling created by the
illustration below is mysterious,
cool, and exciting.

Complimentary Scheme

Monochromatic Scheme
Project REflection and Analysis

The original design concept was inspired by the nature in sunny Colorado. This theme can be seen
throughout the design from the planning stage to the final presentation. The natural warm stone is
reminiscent of the Colorado red rocks. The skylight provides large amounts of natural light and blue
sky to the mall’s interior. The smoky gray tones provide nice contrast to the bright blues and reds; its
inspiration being the mountains at dusk. The touches of green textiles and rich wood colors represent
the thick Colorado forests and national parks.
Special attention was payed to the sustainability of the design. Many of the finishes and fixtures are
LEED certified, and are from reputable sources. The HVAC system of the mall uses only 60% of the typ-
ical energy consumption of a typical mall this size. The lumber used in the project is sourced from the
mall’s area of location. Many of the materials that finish the mall contain post-consumer recycled con-
tent. It was a project goal to use the least amount of VOC product content possible to provide a healthy
interior environment for occupants. The final outcome is a beautiful space that provides people with a
relaxing, comfortable, high-end shopping experience.
references
Figures Cited

Fig. 1: “Denver, CO”. Lonely Planet. Web. 18 January 2017.

< https://www.lonelyplanet.com/usa/rocky-mountains/denver>
Works Cited

AIPOD. Design Theory. The Art Institute of Pittsburgh Online Division. Web. 23 January 2017.
“Weather”. Visit Denver. Web. 18 January 2017.
<http://www.denver.org/about-denver/denver-resources/weather/>