Ankit Singh

For Placement: http://www.makeintern.com/

Brexit and its impact on Education Sector:

https://www.marketingweek.com/2017/01/23/marketing-millennials-university-sector/

Startup’s are mostly in social space and are mostly recruiting directly from colleges

Most companies are looking for people with Digital Knowledge, AI, Machine Learning and ability to
understand and tailor solution for social media

In Analyzing the strategic role of social networking in firm growth and productivity has also
mentioned that social media is powerful tool for recruiters and prospective students (Ref:
https://books.google.co.in/books?id=XLrLDAAAQBAJ&pg=PA235&lpg=PA235&dq=marketing+throug
h+social+media++in+student+placements&source=bl&ots=xCFLD-
mImz&sig=zNBk8FW6gCF5822ft62HRFRSqIY&hl=en&sa=X&ved=0ahUKEwiY9_WnxqXXAhWG2LwKH
T6UA4E4FBDoAQhdMAU#v=onepage&q=marketing%20through%20social%20media%20%20in%20st
udent%20placements&f=false )

https://books.google.co.in/books?id=2dpGAwAAQBAJ&pg=PR14&lpg=PR14&dq=marketing+through
+social+media++in+student+placements&source=bl&ots=osjJ43Ro4R&sig=Gvul7qoXOw5BHDb4ET3u
aYP3LjY&hl=en&sa=X&ved=0ahUKEwiY9_WnxqXXAhWG2LwKHT6UA4E4FBDoAQhsMAk#v=onepage
&q=marketing%20through%20social%20media%20%20in%20student%20placements&f=false

https://books.google.co.in/books?id=OVkTBAAAQBAJ&pg=PA193&lpg=PA193&dq=marketing+throu
gh+social+media++in+student+placements&source=bl&ots=Z7bFpSCiSg&sig=ldK58z-
YX850NzcXUrDjuBhjHlU&hl=en&sa=X&ved=0ahUKEwiY9_WnxqXXAhWG2LwKHT6UA4E4FBDoAQhjM
Ac#v=onepage&q=marketing%20through%20social%20media%20%20in%20student%20placements
&f=false

Wayup:
https://books.google.co.in/books?id=OVkTBAAAQBAJ&pg=PA193&lpg=PA193&dq=marketing+throu
gh+social+media++in+student+placements&source=bl&ots=Z7bFpSCiSg&sig=ldK58z-
YX850NzcXUrDjuBhjHlU&hl=en&sa=X&ved=0ahUKEwiY9_WnxqXXAhWG2LwKHT6UA4E4FBDoAQhjM
Ac#v=onepage&q=marketing%20through%20social%20media%20%20in%20student%20placements
&f=false
Ankit Singh

Traditional and Social media:

http://www.asmaindia.in/traditional-social-media-marketing-important-one-flexible-changes/

Email marketing vs Social Media

https://optinmonster.com/email-marketing-vs-social-media-performance-2016-2019-statistics/

Influence Marketing: https://www.ifluenz.com/blog/2016/04/11/instagram-product-placement-

how-to-increase-sales-with-influencer-marketing/

Digital Marketing Impact: https://blog.hootsuite.com/social-media-advertising/

Marketing Strategy of Facebook: http://www.cpcstrategy.com/blog/2016/07/social-media-

advertising-platform-for-retailers/

http://digitalmarketingphilippines.com/amazing-facts-and-statistics-about-social-ads-infographic/

http://www.business2community.com/social-media/47-superb-social-media-marketing-stats-facts-
01431126#BIGAI2WEWqspIgpJ.97

https://www.scribd.com/doc/69260830/A-Questionnaire-for-Examining-the-Impact

http://firstmonday.org/article/view/538 7/4409

http://www.ijbmi.org/papers/Vol(5)4/version-2/D050402022029.pdf

http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=3446&context=libphilprac

http://www.ftms.edu.my/journals/pdf/IJELT/Nov2016/14-21.pdf
Ankit Singh

http://www.tandfonline.com/doi/abs/10.1080/15332861.2011.558456

https://books.google.co.in/books?hl=en&lr=&id=7l2OR6giC6AC&oi=fnd&pg=PT7&dq=social+%2B+m
edia+%2B+marketing+%2B+college&ots=jNEbAU4ObX&sig=xaNho4PHwHKOD7GWTxoZohw3Cr4#v=
onepage&q=social%20%2B%20media%20%2B%20marketing%20%2B%20college&f=false

http://www.sciencedirect.com/science/article/pii/S0148296311003584

http://www.sciencedirect.com/science/article/pii/S0007681311001558%20%5B5

https://pdfs.semanticscholar.org/1013/ba91a504e085212ae4751ed61c3c0e1b6622.pdf

http://journals.sagepub.com/doi/abs/10.1177/1524839908325335

http://www.sciencedirect.com/science/article/pii/S0007681311000243

http://www.emeraldinsight.com/doi/full/10.1108/QMR-06-2013-0041

http://www.fullerton.edu/technologyservices/_resources/pdfs/social-media-in-higher-
education.pdf

https://repository.cardiffmet.ac.uk/bitstream/handle/10369/8338/10303_Abdulwahaab_Saif_S_Als
aif_Investigate_The_Impact_o+f_Social_Media_on_Students_108005_1416924025.pdf?sequence=1

https://books.google.co.in/books?id=b-
iWBQAAQBAJ&pg=PA56&lpg=PA56&dq=impact+of+social+media+on+placements+in+universities+%
2B+scholar&source=bl&ots=IWbzML6kNl&sig=XM7PoHKNzOewoDZNNwwq4hfYHak&hl=en&sa=X&v
ed=0ahUKEwj4iKP6vaXXAhXBXrwKHfXvDd04ChDoAQg0MAE#v=onepage&q=impact%20of%20social
%20media%20on%20placements%20in%20universities%20%2B%20scholar&f=false

http://digitalmarketingphilippines.com/amazing-facts-and-statistics-about-social-ads-infographic/
Ankit Singh
http://webcasts.business2community.com/events/spotlight-facebook-
live?utm_source=B2C&utm_medium=Ribbon&utm_campaign=Webcast11092017

http://www.business2community.com/social-media/47-superb-social-media-marketing-stats-facts-
01431126#BIGAI2WEWqspIgpJ.97

http://www.iaeme.com/MasterAdmin/UploadFolder/AN%20IMPACT%20OF%20SOCIAL%20NETWOR
KING%20SITES%20ON%20YOUNGSTERS/AN%20IMPACT%20OF%20SOCIAL%20NETWORKING%20SIT
ES%20ON%20YOUNGSTERS.pdf

https://repository.cardiffmet.ac.uk/bitstream/handle/10369/8338/10303_Abdulwahaab_Saif_S_Als
aif_Investigate_The_Impact_of_Social_Media_on_Students_108005_1416924025.pdf?sequence=1

https://books.google.co.in/books?id=b-
iWBQAAQBAJ&pg=PA56&lpg=PA56&dq=impact+of+social+media+on+placements+in+universities+%
2B+scholar&source=bl&ots=IWbzML6kNl&sig=XM7PoHKNzOewoDZNNwwq4hfYHak&hl=en&sa=X&v
ed=0ahUKEwj4iKP6vaXXAhXBXrwKHfXvDd04ChDoAQg0MAE#v=onepage&q=impact%20of%20social
%20media%20on%20placements%20in%20universities%20%2B%20scholar&f=false

http://www.growinginclusivemarkets.org/publications/global/strategy-matrix/

http://smallbusiness.chron.com/develop-grand-strategy-matrix-37514.html

http://blogs.lse.ac.uk/impactofsocialsciences/the-handbook/chapter-3-key-measures-of-academic-
influence/

http://mba-lectures.com/management/strategic-management/1129/grand-strategy-matrix.html

https://en.wikipedia.org/wiki/Ansoff_Matrix
Ankit Singh

http://www.hanoverresearch.com/media/Trends-in-Higher-Education-Marketing-Recruitment-and-
Technology-2.pdf

Questionnaire: https://www.surveymonkey.com/r/LMWLMLS

https://www.surveymonkey.com/r/LMWLMLS

https://www.brcommunity.com/articles.php?id=b659

Impact of Social media in today’s admissions

Parameters:

1. Do you use Social media platform to connect to Companies?

2. What Procedure:

A. Identification of Parameters
B. Scoring Matrix of factors/weightage assigned to each of the parameters
C. Questionnaire based on identified parameters
D. Cleansing of received questionnaire with biasesness
E. Overall Scoring of each participating college/university
F. Quadrant of Grand Strategy and Impact Analysis
G. Viewpoint on the arrived solution

Factor Analysis:

We have put 35 questions to different institutes (76). Out of which only 37 have responded back to
the survey and others have either refused or either not responded. We have 49% response rate
which is quite good as generally institute’s are not forthcoming with respect to sharing the strategies
being applied to get the prospective students.

We started with general questions where a weightage was associated to each question. Also, to
reduce undue influences a few questions were asked again with twist so that we can get the overall
pictures. Out of 37, 14 questions were in this manner.

This helped us to reduce the biasness in the responses and bring better and realistic picture.
Ankit Singh
Based on the weightage and responses, we discarded a few earlier parameters using correlation
analysis which we initially thought could have played a roll. Based on the significance, there are 7
factors which we were able to deduce to have significant impact as per the responses received.

We will also like to show impact of these factors on tapping the new students as well as how
institute are using it as a competitive advantage.

At last, we’ll like to put institute’s in the quadrants as challenger, laggard, leader so that in future
other institute can take this as a framework to benchmark them.

I believe that this is one innovative way which have not yet been applied anywhere especially in
India. This is first time, we are studying the impact with quantitative data in admissions in
college/institute/universities.

1. parameters with weightage

2. Cumulative Score
3. Correlation for removing non-influencing parameters
4. Grand Strategy Framework
5. Competitive Analysis Framework
6. Quadrant Strategy
7. Conclusion and Framework Suggested (Nidhi need to learn house of quality matrix whose
partial part will be used as a new framework)