Table of content

Sr No Topics Page no
1 Introduction to CSR
2 Need and importance of CSR
3 Benefits of CSR
4 Legal Aspects of CSR
5 Introduction of ACC
6 Vision and mission of ACC
7 CSR Activities of ACC
8 Conclusion
INTRODUCTION TO CSR
Definition of CSR
The broadest definition of corporate social responsibility is concerned with what
is – or should be – the relationship between global corporations, governments of
countries and individual citizens. More locally the definition is concerned with
the relationship between a corporation and the local society in which it resides or
operates. Another definition is concerned with the relationship between a
corporation and its stakeholders.
For us all of these definitions are pertinent and each represents a dimension of the
issue. A parallel debate is taking place in the arena of ethics – should corporations
be controlled through increased regulation or has the ethical base of citizenship
been lost and needs replacing before socially responsible behaviour will ensue?
However this debate is represented it seems that it is concerned with some sort of
social contract between corporations and society.
This social contract implies some form of altruistic behaviour – the converse of
selfishness – whereas self-interest connotes selfishness. Self-interest is central to
the Utilitarian perspective championed by such people as Bentham, Locke and J.
S. Mill. The latter, for example, is generally considered to have advocated as
morally right the pursuit of the greatest happiness for the greatest number –
although the Utilitarian philosophy is actually much more based on selfishness
than this – something to which we will return later. Similarly Adam Smith’s free-
market economics, is predicated on competing self-interest.
These influential ideas put interest of the individual above interest of the
collective. The central tenet of social responsibility however is the social contract
between all the stakeholders to society, which is an essential requirement of civil
society. This is alternatively described as citizenship but for either term it is
important to remember that the social responsibility needs to extend beyond
present members of society. Social responsibility also requires a responsibility
towards the future and towards future members of society. Subsumed within this
is of course a responsibility towards the environment – which we will also return
to later – because of implications for other members of society both now and in
the future.
There is however no agreed definition of CSR so this raises the question as to
what exactly can be considered to be corporate social responsibility.
Consumer perspective
Most consumers agree that while achieving business targets, companies should
do CSR at the same time. Most consumers believe companies doing charity work
will receive a positive response. Omerville also found that consumers are loyal
and willing to spend more on retailers that support charity. Consumers also
believe that retailers selling local products will gain loyalty. Smith (2013) shares
the belief that marketing local products will gain consumer trust. However,
environmental efforts are receiving negative views given the belief that this
would affect customer service. Oppewal et al. (2006) found that not all CSR
activities are attractive to consumers. They recommended that retailers focus on
one activity Becker-Olsen (2006) found that if the social initiative done by the
company is not aligned with other company goals it will have a negative impact.
Mohr et al. (2001) and Groza et al. (2011) also emphasise the importance of
reaching the consumer.

The effect of organisational activity

It is apparent of course that any actions which an organisation undertakes will
have an effect not just upon itself but also upon the external environment within
which that organisation resides. In considering the effect of the organisation upon
its external environment it must be recognised that this environment includes
both the business environment in which the firm is operating, the local societal
environment in which the organisation is located and the wider global
environment. This effect of the organisation can take many forms, such as:

 The utilisation of natural resources as a part of its production processes

 The effects of competition between itself and other organisations in the

same market

 The enrichment of a local community through the creation of employment

opportunities
  Transformation of the landscape due to raw material extraction or waste
product storage

 The distribution of wealth created within the firm to the owners

of that firm (via dividends) and the workers of that firm (through
wages) and the effect of this upon the welfare of individuals

 And more recently the greatest concern has been with climate
change and the way in which the emission of greenhouse gases
are exacerbating this.

It can be seen therefore from these examples that an organisation can have a very
significant effect upon its external environment and can actually change that
environment through its activities. It can also be seen that these different effects
can in some circumstances be viewed as beneficial and in other circumstances be
viewed as detrimental to the environment. Indeed the same actions can be viewed
as beneficial by some people and detrimental by others.
The principles of CSR Because of the uncertainty surrounding the nature of CSR
activity it is difficult to define CSR and to be certain about any such activity. It is
therefore imperative to be able to identify such activity and we take the view that
there are three basic principles which together comprise all CSR activity. These
are:
 Sustainability
 Accountability
 Transparency
Sustainability
This is concerned with the effect which action taken in the present has upon the
options available in the future. If resources are utilised in the present then they
are no longer available for use in the future, and this is of particular concern if the
resources are finite in quantity Thus raw materials of an extractive nature, such
as coal, iron or oil, are finite in quantity and once used are not available for future
use. At some point in the future therefore alternatives will be needed to fulfil the
functions currently provided by these resources. This may be at some point in the
relatively distant future but of more immediate concern is the fact that as
resources become depleted then the cost of acquiring the remaining resources
tends to increase, and hence the operational costs of organisations tend to increase
Sustainability therefore implies that society must use no more of a resource than
can be regenerated. This can be defined in terms of the carrying capacity of the
ecosystem (Hawken 1993) and described with input – output models of resource
consumption. Thus the paper industry for example has a policy of replanting trees
to replace those harvested and this has the effect of retaining costs in the present
rather than temporally externalising them.

Viewing an organisation as part of a wider social and economic system implies

that these effects must be taken into account, not just for the measurement of costs
and value created in the present but also for the future of the business itself.
Measures of sustainability would consider the rate at which resources are
consumed by the organisation in relation to the rate at which resources can be
regenerated. Unsustainable operations can be accommodated for either by
developing sustainable operations or by planning for a future lacking in resources
currently required. In practice organisations mostly tend to aim towards less
unsustainability by increasing efficiency in the way in which resources are
utilised. An example would be an energy efficiency programme.
Accountability
This is concerned with an organisation recognising that its actions affect the
external environment, and therefore assuming responsibility for the effects of its
actions. This concept therefore implies a quantification of the effects of actions
taken, both internal to the organisation and externally. More specifically the
concept implies a reporting of those quantifications to all parties affected by those
actions. This implies a reporting to external stakeholders of the effects of actions
taken by the organisation and how they are affecting those stakeholders.
 This concept therefore implies a recognition that the organisation is part of a
wider societal network and has responsibilities to all of that network rather than
just to the owners of the organisation. Alongside this acceptance of responsibility
therefore must be a recognition that those external stakeholders have the power
to affect the way in which those actions of the organisation are taken and a role
in deciding whether or not such actions can be justified, and if so at what cost to
the organisation and to other stakeholders.
Accountability therefore necessitates the development of appropriate measures of
environmental performance and the reporting of the actions of the firm. This
necessitates costs on the part of the organisation in developing, recording and
reporting such performance and to be of value the benefits must exceed the costs.
Benefits must be determined by the usefulness of the measures selected to the
decision-making process and by the way in which they facilitate resource
allocation, both within the organisation and between it and other stakeholders.
Such reporting needs to be based upon the following characteristics:
 Understand ability to all parties concerned

 Relevance to the users of the information provided

 Reliability in terms of accuracy of measurement, representation of impact

and freedom from bias

 Comparability, which implies consistency, both over time and between

different organisations.

Inevitably however such reporting will involve qualitative facts and judgements
as well as quantifications. This qualitativeness will inhibit comparability over
time and will tend to mean that such impacts are assessed differently by different
users of the information, reflecting their individual values and priorities.

A lack of precise understanding of effects, coupled with the necessarily

judgmental nature of relative impacts, means that few standard measures exist.
This in itself restricts the inter-organisation comparison of such information.
Although this limitation is problematic for the development of environmental
accounting it is in fact useful to the managers of organisations as this limitation
of comparability alleviates the need to demonstrate good performance as anything
other Transparency
Transparency, as a principle, means that the external impact of the actions of the
organisation can be ascertained from that organisation’s reporting and pertinent
facts are not disguised within that reporting. Thus all the effects of the actions of
the organisation, including external impacts, should be apparent to all from using
the information provided by the organisation’s reporting mechanisms.
Transparency is of particular importance to external users of such information as
these users lack the background details and knowledge available to internal users
of such information. Transparency therefore can be seen to follow from the other
two principles and equally can be seen to be a part of the process of recognition
of responsibility on the part of the organisation for the external effects of its
actions and equally part of the process of transferring power to external stake
holders than a semiotic.
Chapter 2: Need and importance of CSR

Corporate social responsibility focusses on the idea that a business has social
obligation above and beyond making a profit. It requires a management to be
accountable to the full range of stakeholders. Corporate social responsibility is
the continuing commitment by the business to behave ethically and contribute to
the economic development of the country while improving the quality of life of
the workforce and their families and local community and society at large. CSR
is achieving commercial success in the ways that honour ethical values and
respect people, communities and the natural environment. CSR is a combination
of policies, education and practices which extent throughout a corporation’s
operations and into the communities in which they operate. CSR is the
commitment of businesses to behave ethically and to contribute to the sustainable
economic development by working with all stakeholders to improve their lives in
the ways that are good for business and the society at large.
Scope
It is a way of integrating the economic, social and environmental imperatives of
business activities.
Why There Is A Need For Corporate Social Responsibility?
1. Better Public Image:
Each firm must enhance its public image to secure more customers, better
employees and higher profit. Acceptance of social responsibility goals lead to
improve public image.
2. Conversion of Resistances into Resources:
If the innovative ability of business is turned to social problems, many resistances
can be transformed into resources and the functional capacity of resources can be
increased many times.
3. Long Term Business Interest:
A better society would produce a better environment in which the business may
gain long term maximization of profit. A firm which is sensitive to community
needs would in its own self-interest like to have a better community to conduct
its business. To achieve this it would implement social programmes for social
welfare.
4. Avoiding Government Intervention:
Regulation and control are costly to business both in terms of money and energy
and restrict its flexibility of decision making. Failure of businessmen to assume
social responsibilities invites government to intervene and regulate or control
their activities. The prudent course for business is to understand the limit of its
power and how to use that power carefully and responsibly thereby avoiding
government intervention.

Importance of Social Corporate Responsibility

· It aims at consumer protection.
· It aims at protection of local and global environment.
· It ensures respect for human rights.
· It results in avoiding bribery and corruption.
· It promotes adherence to labour standards by companies and their business
partners.
Benefits of Corporate Social Responsibility
 Productivity and Quality: Improved working conditions, reduced
environmental impacts or increased employee involvement in decision
making which leads to – increased productivity and defective rate in a
company.
 Improved Financial Performance: Socially responsible business are linked to
positive financial performances. Improved financial results are attributed to
stable socio political legal environment, enhanced competitive advantage
through better corporate reputation and brand image, and improved employee
recruitment, retention and motivation and a more secure environment to
operate in.
 Brand Image and Reputation:
A company considered socially responsible can benefit both from its enhanced
reputation with the public as well as its reputation within the business
community, increasing the company’s ability to attract trading partners.
 Access to Capital: The growth of socially responsible investing concept means
companies with strong CSR performance have increased access to capital that
might not otherwise have been available.
Legal Aspects of CSR
India’s Mandatory CSR Law
Although India has seen a surge in CSR reforms since the year 2013, however the
concept of giving is not new to Indian Businesses. Groups like The Tata’s,
Birla’s, Goenka’s, Bajaj’s, Dalmia’s and Modi’s had been practicing
philanthropy in their business operations since Decades. The country has a strong
history of corporate philanthropy and industrial welfare since the 1800’s. Large
family based organisations set up businesses with strong community ethos. In
recent times also the examples of corporate philanthropy are numerous from
disaster relief efforts by all major businesses to scholarships for deserving and
needy students and education and health facilities for employees’ families as well
as neighbouring communities.
In India since 1956 the corporate activities were governed by the Companies Act
of 1956. However year 2013 brought fundamental changes in the way companies
were governed the old act was replaced by The Companies Act 2013. The Act
introduced section 135 and Schedule VII which makes it the first country in the
world to mandate CSR spending along with a framework to identify potential
CSR activities. Section 135 of the Companies Act brings in important change in
the business and society relationship. The recent revision mandating qualified
companies to contribute a minimum of 2% of their net profit towards CSR opens
the door to a significant investment in social, environmental and economic
development activities across the country.
Stipulations of the Companies Act 2013
Eligibility Criteria
The provisions of Section 135 outline a significant step in attempting to change
the way business and society engage with each other. The section is applicable to
every company which has a net worth of Rs 500 crore or more, or turnover of Rs
1000 crore or more or net profit of Rs 5 crore or more during any financial year.
Every such Company to which Section 135 applies shall constitute a Corporate
Social Responsibility Committee of the Board. The 2014 rules mandate that the
CSR requirements are applicable to every qualifying company including its
holding /subsidiary company. More importantly, the final rules expand the
coverage of the Act’s CSR requirements to foreign companies with branches or
project offices in India, so that foreign companies with Indian businesses will be
subject to the Act’s mandatory CSR provisions. This gives an expansionist scope
under the CSR Rules to regulate such companies which prima facie are not
included under Section 135. Thus, the CSR Rules which were supposed to be
supplementary to the main provision, seem to have overreaching effect well
beyond the scope of Section 135 as originally contemplated. Further, it seems to
be an overarching provision and applicability of the same may be perceived by
the foreign companies as an additional tax, over and above their corporate taxes,
for doing business in India.
Composition of the committee
The committee would comprise of three or more directors, out of which at least
one director shall be an independent director. Upo2n the passage of the
Companies Act, there was significant confusion over constitution of the CSR
committees for companies which otherwise do not need to appoint independent
directors. The CSR Rules have dispensed with the requirement of appointing an
independent director on the CSR Committee of the board of an unlisted company
or a private company which does not otherwise need to have independent
directors on its board. Further, the CSR Rules have relaxed the requirement
regarding the presence of three or more directors on the CSR Committee. For a
private company with only two directors on the Board, the CSR Committee can
be constituted with these two directors. For a foreign company to which the CSR
rules apply, the CSR Committee must comprise of at least two persons, with one
person a resident of India and the other person nominated by the foreign company.
Mandate of the Committee:
The mandate of the said CSR committee shall be:
- To formulate and recommend to the Board, a Corporate Social Responsibility
Policy, which shall indicate the activities to be undertaken by the company as
specified in Schedule VII.
- To recommend the amount of expenditure to be incurred on the activities
referred to above;
- To monitor the Corporate Social Responsibility Policy of the company from
time to time.
CSR Policy:
The CSR Policy of the company shall, inter-alia, include the following, namely
(a) a list of CSR projects or programs which a company plans to undertake falling
within the purview of the Schedule VII of the Act, specifying modalities of
execution of such project or programs and implementation schedules for the
same; and
(b) Monitoring process of such projects or programs: Provided that the CSR
activities does not include the activities undertaken in pursuance of normal course
of business of a company. Provided further that the Board of Directors shall
ensure that activities included by a company in its Corporate Social
Responsibility Policy are related to the activities included in Schedule VII of the
Act. (2) The CSR Policy of the company shall specify that the surplus arising out
of the CSR projects or programs or activities shall not form part of the business
profit of a company.
Responsibility of the Board
 The Board of every company referred to above shall, after taking into account
the recommendations made by CSR Committee,: approve the CSR Policy for
the company and disclose contents of such Policy in its report and also place
it on the company’s website, and - ensure that the activities as are included in
CSR Policy of the company are undertaken by the company, and - ensure that
the company spends, in every financial year, at least two per cent of the
average net profits.16 If the Company fails to spend such amount, the Board
shall, in its report, specify the reasons for not spending the amount.
 “Average net profit” shall be calculated in accordance with the provisions of
section 198 of the 2013 Act.18 (vi) Activities which may be introduced by
Companies in their CSR policies: In addition to defining CSR, the MCA added
a new Schedule VII in the Act which expands the scope of CSR activities
included in the Companies Act and adds several new activities under the rubric
of CSR. Schedule VII (as amended), gives the prescriptive channels for
undertaking CSR activities. It includes :
a) Eradicating hunger, poverty and malnutrition, promoting preventive care
and sanitation and making available safe drinking water;
b) Promoting education, including special education and employment
enhancing vocation skills especially among children, women, elderly, and
the differently abled and livelihood enhancement projects;
 c) promoting gender equality, empowering women, setting up homes and
hostels for women and orphans; setting up old age homes, day care centres
and such other facilities for senior citizens and measures for reducing
inequalities faced by socially and economically backward groups;
d) ensuring environmental sustainability, ecological balance, protection of
flora and fauna, animal welfare, agro-forestry, conservation of natural
resources and maintaining quality of soil, air and water;
e) protection of national heritage, art and culture including restoration of
buildings and sites of historical importance and works of art; setting up
public libraries; promotion and development of traditional arts and
handicrafts
f) Measures for the benefit of armed forces veterans, war widows and their
dependents;
g) Training to promote rural sports, nationally recognized sports, Paralympic
sports and Olympic sports;
h) contribution to the Prime Minister’s National Relief Fund or any other fund
set up by the Central Government for socio-economic development and
relief and welfare of the Scheduled Castes, the Scheduled Tribes, other
backward classes, minorities and women;
i) Contributions or funds provided to technology incubators located within
academic institutions which are approved by the Central Government;
j) rural development projects. The 2013 Act provides that the company shall
give preference to the local area and areas around it where it operates
Scope & Limitations of CSR activities:
The final rules define CSR to mean and include (but not limited to) projects or
programs relating to activities specified in the schedule; or projects or programs
relating to activities undertaken by the board in pursuance of recommendations
of the CSR committee as per the declared CSR policy, subject to the condition
that such policy covers subjects enumerated in The final rules provide important
limitations regarding what counts as CSR, so that CSR activities and expenditures
do not include :
- Expenditures incurred in undertaking normal course of business;
- CSR activities undertaken outside of India;
- Projects, programs, or activities meant exclusively for employees and their
families; and
- Direct or indirect contributions to any political party.
Companies may build CSR capacities of their own personnel and/or of the
implementing agencies though institutions with established track record of at
least 3 financial years. However, such expenditure is restricted to not more than
5 per cent of total CSR expenditure of the company in a financial year. The CSR
policy of the company must also specify that any surplus arising out of the CSR
activities shall not form part of the business profit of the company the schedule.
Modalities for undertaking CSR activities
The CSR Rules provide several different acceptable methods through which
companies can undertake CSR activities:
• Conducting CSR through a third party: CSR activities may be undertaken
through a registered society or trust or a Section 8 Company (i.e. a non-profit
company) under the Companies Act so long as such entities have a track record
of three years in undertaking similar projects or programs. Such an entity would
have to follow the specifications and modalities regarding utilization of funds,
monitoring and reporting requirements as provided by the spending company.22
• Conducting CSR through group entities: Companies may also carry out their
CSR activities through their own or holding or subsidiary or associate company’s
registered society or trust or Section 8 Company.
• Collaborating or pooling resources: Companies may also collaborate with other
companies for undertaking CSR projects or programs so long as the collaborating
companies are in a position to report separately as per the reporting requirements
under the Companies Act.2
Penalties for Non-Compliance
As per Section 134(8) of the Act, if a company contravenes the provision, i.e., if
the Board of Directors’ ‟report does not include details about the policy
developed and implemented by the company on CSR initiatives taken during the
year [Section 134(3)(o)], then the company shall be punishable with fine which
shall not be less than Rs. 50,000 but which may extend to Rs. 2.5 million.26
Moreover, every officer of the company who is in default shall be punishable with
imprisonment for a term which may extend to 3 years or with a fine which shall
not be less than Rs. 50,000 but which may extend to Rs. 500,000, or with both. If
a company fails to spend the mandatory amount on CSR activities, it has to
specify the reasons for not spending the amount, else the company and/or the
officers are punishable. Thus, if a company does not spend the mandatory amount
on CSR activities, “not spending”, in itself, is not punishable. “However, Section
450 of the Act invokes some omnibus punishments where no specific penalty or
punishments are provided elsewhere for contravening any of the provisions of the
Act. As per this section, the company and the officers of the company who are in
default are punishable with a fine which may extend to Rs.10,000. If the
contravention is a continuing one, a further fine may extend to Rs. 1000 per day
after the first during which the contravention continues. In principle, therefore, if
a company does not spend on mandatory CSR activities, the company and the
officers are punishable. It remains to be seen whether or not the government will
invoke this omnibus provision for CSR violations. “The so-called 2% law has
brought CSR [corporate social responsibility] from the fringes to the boardroom,”
argues Bimal Arora, chair of the Delhi-based Centre for Responsible Business.
“Companies now have to think seriously about the resources, timelines and
strategies needed to meet their legal obligations. ”While these CSR provisions
have many benefits there are some implementation challenges thrown up by
them.
Chapter Name : Introduction of ACC
ACC Limited is India's foremost manufacturer of cement and ready mixed
concrete with 17 modern cement factories, more than 57 ready mixed concrete
plants, a vast distribution network of over 10,000 dealers and a countrywide
spread of sales offices.
The company has been a trendsetter and noted benchmark in cement and concrete
technology since it was established in 1936. ACC has a unique track record of
innovative research, product development and specialized consultancy services.
The name ACC is synonymous with cement and enjoys a high level of equity in
the Indian market.
The company continuously explores ways to make its business more planet-
friendly and this concern is integrated into all activities of the value chain from
mining to sales. It has among the lowest carbon footprints in its class. ACC had
installed sophisticated pollution control equipment as far back as 1966, long
before pollution control laws came into existence. It was among the first Indian
companies to include commitment to environmental protection as one of its
corporate objectives. Today each cement plant has state-of-the art pollution
control equipment. ACC plants, mines and townships visibly demonstrate
successful endeavours in quarry rehabilitation, water management techniques and
‘greening’ activities. The company actively promotes the use of alternative fuels
and resources and offers effective solutions for waste management including
testing and co-processing.
ACC’s commitment to sustainable development and its on-going efforts in
community welfare programmes have won it acclaim as a responsible corporate
citizen. Recently the CII-ITC Centre of Excellence in Sustainable Development
cited ACC as a role model in conducting business sustainably, felicitating it with
India’s most coveted honours in this field:
“India’s Most Sustainable 2015”
Sustainable Plus Platinum label of CII-ITC
CII-ITC Sustainability Award 2013, 2015 and 2016 for 'Outstanding
Accomplishment'
With purposeful steps in knowledge building, the company has two institutes that
offer technical courses for engineering graduates and diploma holders which are
relevant to manufacturing sectors such as cement. The main beneficiaries are
youth from backward areas of the country.
In 2005, ACC Limited along with Ambuja Cements Limited became a part of the
reputable Holcim group of Switzerland. In 2015 Holcim Limited and Lafarge SA
came together in a merger of equals to form LafargeHolcim – the new world
leader in the building materials industry.
Chapter Name: CSR Activities by ACC
Corporate Social Responsibility by ACC
ACC was the very first recipient of India's first ever CSR award instituted by
ASSOCHAM in 1976 which was the ASSOCHAM National Award for outstanding
performance in promoting rural and agricultural development activities. Today
we have one of the country’s leading CSR engagements. ACC’s earliest
initiatives in community development date back to the 1940's – long before
the term corporate social responsibility was even coined. In 1952 the company
launched its Village Welfare Scheme, as a full-fledged function at the corporate
office and all its cement plants with a large team comprising social scientists,
teachers, medical personnel, civil engineers and experts in agriculture,
sanitation and crafts.
In keeping with this tradition, the company has a team of young CSR specialists
based at our corporate office and factories who serve the neighbouring
community that comprises the weaker sections of rural and tribal India to
provide them some access to basic amenities, health, education and
livelihoods.
The company made profit of 812 cr rupees and in that ACC has spend 21 Cr for
CSR activities.

Education
ACC has established schools at most of its locations that provide high quality
education to children of employees and those from the host communities. In
addition, the company also supports schools in the vicinity. Technology aided
education initiatives such as Smart Classes and interactive kiosks have been
implemented at several ACC locations for enhancing the quality of learning.
ACC continues to support Government run ITIs under the Public Private
Partnership scheme to upgrade the quality of education which in turn
improves the skills and employability of students.

Women’s Empowerment
ACC recognizes Women’s empowerment as a priority. The company
encourages women to form Self Help Groups (SHGs) in the communities
around its plant locations. Members of the SHGs are trained in capacity-
building, various individual crafts, marketing skills, accounts, teamwork and
other relevant aspects. ACC AHEAD (Association of Health, Education And
Development), a voluntary group constituted of ACC employees’ spouses,
takes active part in this vocational training.

Health and Sanitation

ACC organizes health camps and mobile van health services for the community
around its plants. ACC hospitals complement the local government’s Primary
Health Care centres and Community Health Care centres. Anganwadi Centres
have been set up at most plant locations. In this way, ACC reaches out to
mothers and children with immunization, Ante & Post Natal care and growth
monitoring programmes. To promote health and dignity among the
communities around our plants, community toilets and toilets for individual
households were constructed in a participatory manner

Livelihoods

ACC promotes skill development among the rural youth. Industry needs skilled
persons while a large part of the rural youth is unskilled and unemployed. Our
CSR programmes connect the youth to high standard skills training institutions,
providing partial financial support, wherever necessary as well as extending
help in enrolment and in obtaining placement.

Our livelihood and income generation initiatives helped in training and placing
youth with various employers. Some of these young men have been provided
technical skill training on construction and subsequently placed in suitable jobs.

HIV/AIDS
ACC plays a meaningful role in the nationwide effort to eradicate HIV/AIDS. In
close consultation with the Confederation of Indian Industry (CII), the company
stepped forward to support the government in battling this important public
health issue by adopting a Workplace policy for HIV/AIDS that protects the
fundamental human rights of employees who may unfortunately become
affected by HIV/AIDS, while also ensuring that these affected persons get
proper care and treatment.
The company also set up two Anti Retroviral Treatment Centres for HIV/AIDS
treatment – one outside ACC’s Wadi plant in Karnataka and the second at
Vellore, Tamil Nadu in partnership with the reputed Christian Medical College.
Both ART Centres are run as state-of- the-art treatment centres with all the
basic physical infrastructure, medical equipment, laboratory facilities and
trained medical and support personnel as prescribed by NACO ART guidelines.
They include Voluntary Counselling and Testing centres and are sought to be
operated world-class facilities.