A Study On Customer Preference

A STUDY ON CUSTOMER SATISFICATION OF SAI LEAF PLATE
INDUSTRY AT KARUR
INTRODUCTION
Customer is the king; this is all the more apt for today's business
environment where, all other factors remaining more or less constant, it is the value
addition to the customer that is making all the difference.
Customer satisfaction depends on the performance relative to a expectations.
A key premise in customer satisfaction is understanding the needs and meeting or

exceeding the expectations of customers. Furthermore, this is done while optimally
using resources. While most companies have developed strategies to improve
quality and external customer service, internal customer satisfaction is a much
neglected component of quality improvement. To this end, it is important to
emphasize that total customer satisfaction can be attained only if all employees
devoted to external customer satisfaction can work together and assist each other
to achieve the common objective, when the internal customer isn't satisfied,
Relationships with the external customer suffer. So, it is suggested to adopt
customer oriented approach to keep the internal customer satisfied and motivated,
who in turn will focus their attention and energy upon meeting the requirements of
their customers, thereby maximizing the customer, thereby maximizing the
customer satisfaction.
Customer satisfaction survey is the process to monitor the satisfaction

quotient of their people. In internal satisfaction surveys therefore tracks the return
on your investments in keeping your people happy, high salaries, a quality culture,
a healthy work environment.
Last, but not the least internal customer satisfaction survey helps in finding
the critical areas, which need further improvement.
NEED OF INTERNAL CUSTOMER SATISFACTION SURVEY ARISES

DUE TO FOLLOWING REASONS.
 Rapidly growing organization.

 High or growing turnover rate
 Excessive rumor's
 Highly competitive industry.
 Planned and recent organizational changes.
BENEFITS OF AN INTERNAL CUSTOMER SATISFACTION SURVEY
Ø It creates better teamwork and much improved work process.
Ø It leads to higher output and superior quality product.
Ø It decreases the turnover.

Ø Reduced overheads, and increase customer satisfaction level's inter
departmental.
Ø It enhance communication and hence helped in team building, hence there is

less wasted effort caused by lack of common purpose and poor communication.
Ø A good employee feedback survey improves employee attitude and boosts

morals.
INTERNAL CUSTOMER-SUPPLIER RELATIONSHIP
In an organization, from procuring an order to delivering the final product, a

series of activities takes place. There are different depts. To which these activities
are assigned eg. Raw material for production is purchased by one dep’t. And
supplied to other deptt. Where the production initiates. Thus every debt. Play an
important role of a customer and supplier as well.
The importance of a customer is well known from the maxim, “Customer is

the king”. Earlier, organizational administrators concentrated only on the
satisfaction of external customers i.e. the target market. But now it is being
realized that if the internal customer is satisfied the quality as well as the quantity
is also appreciable. Higher the customer satisfaction index, higher will be the
quality of the production. This results in the satisfaction of external customers and
ultimately brings profits & prosperity to the organization. It can benefit the
organization in following ways:-
1) There will be less employee turnover.
2) Optimum utilization of available resources will take place.

3) High job satisfaction and feeling of belongingness in employees.
4) Qualitative product.
5) Least conflicts in the departments.
6) Good reputation in the market and many more benefits can be accrued.
Thus, every deptt. Should ensure that the customer deptt. is satisfied with the
product and services provided by it as it will result into an overall improvement of
the organization.
To serve a final customer first of all a company has to satisfy his employees.
If employees are satisfied then they will ultimately satisfy the final customer.
Three types of marketing arise. These are a follows:-
1) Internal marketing:
It is defined as when company communicates its policies to the

employees. In this understands their employees & provides good working
condition, compensation and incentives so as to satisfy their employees.
Company satisfies their employees because they are the person in touch with
the final users.
2) External marketing:
When company communicates with its final end user regarding the
product complaints & suggestions so as to satisfy them.
3) Interactive marketing:
In this employees communicate company product to its final end users.
INTRODUCTION TO CUSTOMER SATISFACTION
Today’s companies are facing their toughest competition ever. These

companies can outdo their competition if they can move from product and sales
philosophy to a marketing philosophy. We spell out in detail how companies can
go about winning customers and outperforming competitors. The answer lies in
doing a better job of meeting and satisfying customers needs. Only customer-
centered companies are adept at building customers, not just building product.
They are skilled in market engineering, not just product engineering.
Too many companies think that it is the marketing/sales department’s job to

procure customers. If that department cannot, the company draws the conclusion
that its marketing people aren’t very good. But in fact, marketing is only one factor
in attracting and keeping customers. The best marketing department in the world
cannot spell products that are poorly made or fail to meet anyone’s need. The
marketing department can be effective only in companies whose various
departments and employees have designed and implemented a competitively
superior customer value-delivery system.
Although the customer oriented firms seek to create high customer
satisfaction, its main goal is to maximize customer satisfaction, first the company
can increase customer satisfaction by lowering its prices, but results may be lower
profits second the company might be able to increase prices. Third the company
has many stake-holders including employees, dealers, suppliers and stock holders
spending more to increase customer satisfaction might divert funds from increasing
the satisfaction of other partner. Estimate the company must operate on the
philosophy that it is trying to deliver a high level of satisfaction to the other stake-
holder within the constraints of its resources. From the past studies of last three
decades we observed that the company’s first task is to create and satisfy
customers. But today’s customers face a vast array of product and brand choice
prices and suppliers.
It is generally believed that customers estimate which offer will deliver the
most value customers are like value maximizes, within the bounds of search costs
and limited knowledge, mobility income, they form an expectation of value and act
on it, whether or not the offer lives up to the value expectations affects customer’s
satisfaction and their repurchase probability.
CUSTOMER VALUE
Customer delivered value is the difference between the total customer value
and total consumer cost. Consumer value is the bundle of benefits customers
expect from a given product or service. Total consumer cost it the bundle of costs
consumer expect to incur in evaluating, obtaining and using the product.
That two customers can report being “highly satisfied” for different reasons.
one may be easily satisfied most of the time and other might be hard to please but
was pleased on this occasion. Companies should also note that managers and
salespeople can manipulate their ratings on customer satisfaction. They can be
especially nice just before the survey. They can also try to exclude unhappy
customers from the survey. Another danger is that if customers will know that the
company will go out of its way to please customers, some customers may express
high dissatisfaction (even if satisfied) in order to receive more concession.
DELIVERING CUSTOMER VALUE AND SATISFACTION:
The value chain is a tool for identifying ways to create more customer value.
Every firm is a collection of activities that are performed to design, produce,
market, deliver and support its product. The value chain identifies nine
strategically relevant activities that create value and cost in a specific business.
These nine value-creating activities consist of five primary activities and four
support activities.
INTERNAL RECORD SYSTEM
Marketing managers rely on internal reports on orders, sales, prices, cost,

inventory levels, receivables, payables, and so on. By analyzing this information,
they can spot important opportunities and problems.
THE MARKETING INTELLIGENCE SYSTEM
A marketing intelligence system is a set of procedures and sources used by

managers to obtain everyday information about developments in the marketing
environment. Marketing managers collect marketing intelligence by reading books,
newspapers and trade publications; talking to customers, suppliers and distributors;
meeting with other company mangers.
First, it can train and motivate the sales force to spot and report new
developments. Sales representatives are positioned to pick up information missed
by other means.
Second, the company can motivate the distributors, retailers, and other
intermediaries to pass along important intelligence.
Third, companies can collect competitive intelligence by purchasing

competitors’ products; attending open houses and trade shows; reading
competitors’ publishing reports; attending stockholders’ meeting; talking to
employees, dealers, distributors, suppliers, and freight agents; collecting
competitors’ ads; and looking up news stories about competitors on the
internet.
SOURCES OF INTERNAL DATA
Sources of internal data are of two types:
1. Internal or primary data
2. External or secondary data.
INTERNAL SOURCES
Company profit-loss statements, balance sheets, sales figures, sales call

reports, invoices, inventory reports and prior research reports.
EXTERNAL SOURCES
A) Government publications
B) Periodicals and books
C) Commercial data
NEED OF THE STUDY
Customer satisfaction survey is a systematic process for collecting consumer data,

analyzing this data to make it into actionable information, driving the results
throughout an organization and implementing satisfaction survey is a management
information system that continuously captures the voice of the customer through
the assessment of performance from the customers’ point of view.
CHAPTER-II
REVIEW OF LITERATURE
REVIEW OF LITERATURE
(Schrader 1999; Meijkamp 2000), ski rental and washing services

(Hirschl, Konrad et al. 2001).
For more than a decade now, a range of studies that address environmentally
sound consumer behaviour, e.g. car use, waste sorting, minimisation and recycling
practices, have been conducted. However, few studies evaluated consumer
acceptance of the PSS concept – a consumption based on non-ownership of
physical products, see, for example, studies on car sharing schemes
(Gudgion and Thomas 1991; McKenzie-Mohr, Nemiroff et al. 1995;

Oskamp 2000).
A number of examples (mainly from the business-to-business area) exist that

confirm the potential of PSS for reducing life cycle environmental impact. It is,
however, increasingly evident that these examples are difficult to directly apply to
the market of private consumers, mainly because business customers often prefer
services to product ownership (Alexander 1997), while according to some studies
it is a formidable challenge for private customers to adopt “ownerless
consumption” (Schrader 1996; Littig 1998). In addition, the environmental impacts
of such offers depend to a large extent on user behaviour. (Goodwin, Ackerman
et al. 1997); (OECD 1997); (Stern, Dietz et al. 1997); (Thøgersen and Ölander
2002).
To address this problem, changes are needed in consumption behaviour;

consumption patterns and levels; and ultimately a change in lifestyles towards
more sustainable patterns. Many authors recognise that “the health of our planet is
inextricably dependent upon human behaviour” (Geller 1995), and therefore
changing human behaviour may foster and maintain sustainability An increasing
number of studies have been conducted in search for instruments that can
potentially help facilitate the shift toward more sustainable patterns of
consumption, e.g.,
Paul S. Goldner (2006) Grigoroudis, E and Siskos, Y (2009)
defines, “…a customer is any organization or individual with which you

have done business over the past twelve months”. “Customer means the party to
which the goods are to be supplied or service rendered by the supplier”. Provide
definition for ‘customer’ upon two approaches: With reference to loyalty, “A
customer is the person that assesses the quality of the offered products and
services” and on process oriented approach, “the customer is the person or group
that receives the work output” (p.9).
(Hanif, Hafez & Riaz, 2010
Customer satisfaction is an evaluation of difference between prior

expectations about product and its actual performance. Customer satisfaction is
how customers react towards the state of satisfaction, and how customers judge the
satisfaction level
(Khayyat & Heshmati,2012).

Customer satisfaction is the reaction of customer toward state of
the fulfilment and judgment of customer about that fulfilled state Customer
satisfaction is the expectation before consuming a product regarding quality or it is
a pre-consumption judgment or expectation(bae,2012).Satisfaction is an outcome
of purchase in which consumer compare cost and rewards with the anticipated
consequences (Maxham,2001).There is always a positive relationship between
customer satisfaction and profit maximization of an
organization(bowen&chen,2001).
(Yuan Hu, Ching-Chan&Cheng, Hong,2010)
No one is important than customers and their satisfaction is the ultimate

objective through improvement in services in terms of competitiveness and it saves
future revenue plus it becomes the cause of cost reduction in future. Customer
satisfaction is the perceived feeling of a customer for which he or she has set
standards if his expectations match with the standard he is satisfied
(Eggert&Ulaga,2002
There are number of imperial studies on specific relationship of employee’s

satisfaction. Often the quality of the relationship is called satisfaction mirror which
gives an idea that success of business is from satisfaction of employee which is
reflected in term of the customer satisfaction. Service quality is derived from
employee satisfaction for example if employees are satisfied it has direct effect on
both customer satisfaction and service quality (Madern, Maull,
Smart&Baker,2005).There is a significant effect of customer satisfaction on the
performance of business and through customer satisfaction returns of shareholders
can be increased and value of any business can be maximized(
O’sullivan,Mccalling,2010)
The most widely accepted conceptualization of the customer satisfaction
concept is the expectancy disconfirmation theory (McQuitty, Finn and Wiley,
2000). The theory was developed by Oliver, who proposed that satisfaction level is
a result of the difference between expected and perceived performance.
Satisfaction (positive disconfirmation) occures when product or service is better
than expected. On the other hand, a performance worse than expected results is
dissatisfaction (negative disconfirmation). Studies show that customer satisfaction
may have direct and indirect impact on business results. Luo and Homburg
(2007) concluded that customer satisfaction positively affects business
profitability. The majority of studies have investigated the relationship with
customer behaviour patterns (Dimitriades, 2006; Olorunniwo et al., 2006; Chi and
Qu, 2008; Faullant et al., 2008). According to these findings, customer satisfaction
increases customer loyalty, influences repurchase intentions and leads to positive
word-of-mouth.
.(Campbell&Finch,2004).
Customer satisfaction with offices is resolved by specialized execution, as

well as by a many-sided set of trade procedures, for example, compelling
correspondence and administration of desires. Customer satisfaction have
antecedent, mediated and moderated effect on personal connection sand enjoyable
interactions Customer satisfaction with offices is resolved not just by specialized
execution, additionally by a multifaceted set of trade methodologies, for example,
powerful correspondence and administration of desires
(Turel&Serenko,2013)
The exceptional dissemination of portable administrations has beaten the masters
‘desires. Telecommunication has turned into a heading segment, giving
commoditized administrations. Accordingly, the infiltration of cellular telephones
is very nearly twice as high as that of personal computers. The portable Internet
guaranteed equalling adaptability and expense productivity to the typical web. In
any case, encounters show that the improvement of portable web requisitions needs
to think about uncommon tests in the zones of convenience, advancement
proficiency.(Spriestersbach&Springer,2005).As interest obliges that more
provisions be re-wrote for versatile arrangements, organizations may think that it is
important to upgrade information offering and substance conveyance systems to
backing the portable stage
.(Devi,Ramzan&Shander,2012).
Mobile applications and administrations progressively help us in our everyday life

circumstances, satisfying our needs for data, correspondence, diversion or
relaxation(Wac,Ickin,Hong,Janowski,Fielder&Dey,2011)Regardless of the
reputation of flexible demands, their execution likewise imperativeness bottlenecks
remain stowed away due to a non-attendance of detectable quality into
the advantage constrained conveyable execution environment with possibly
intricate affiliation with the procurement behaviour
(Qian,Wang,Gerbar,Mao,San,Spatscheck,2011).
Cell phones and tablets are converting the way individuals digest news, take
after games, and sit in front of the TV and films. Individuals are basically strolling
around with a world wide newsroom, a games enclosure, widescreen HD TV, and
film theater in their pocket or tote. Furthermore as a rule nowadays, clients have a
decision by they way they need to get to the data and captivate with the
substance(Anderson,2013)It is evident that clients are vital stakeholders in
associations and their fulfillment is a necessity to administration. Client fulfillment
has been a subject of incredible enthusiasm to associations and specialists
indistinguishable
CHAPTER-III
SAI LEAF PLATE INDYSTRY
INDUSTRY PROFILE
INDUSTRY ANALYSIS:
Paper cups have been documented in imperial China, where paper was
invented by 2nd century BC. Paper cups were known as chihpei and were used for
the serving of tea. They were constructed in different sizes and colors, and were
adorned with decorative designs. Textual evidence of paper cups appears in a
description of the possessions of the Yu family, from the city of Hangzhou.
The modern paper cup was developed in the 20th century. In the early 20th
century, it was common to have shared glasses or dippers at water sources such as
school faucets or water barrels in trains. This shared use caused public health
concerns. One notable investigation into their use was the study by Alvin Davison,
biology professor at Lafayette College, published with the sensational title "Death
in School Drinking Cups" in Technical World Magazine in August 1908, based on
research carried out in Easton, Pennsylvania's public schools. The article was
reprinted and distributed by the Massachusetts State Board of Health in November
1909.
Based on these concerns, and as paper goods (especially after the 1908
invention of the Dixie Cup) became cheaply and cleanly available, local banks
were passed on the shared-use cup. One of the first railway companies to use
disposable paper cups was the Lackawanna Railroad, which began using them in
1909. By 1917, the public glass had disappeared from railway carriages, replaced
by paper cups even in jurisdictions where public glasses had yet to be banned.
Paper cups are also employed in hospitals for health reasons. In 1942 the
Massachusetts State College found in one study that the cost of using washable
glasses, re-used after being sanitized, was 1.6 times the cost of using single-service
paper cups. These studies, as well as the reduction in the risk of cross-infection,
encouraged the use of paper cups in hospitals.
Dixie cups
Dixie Cup is the brand name for a line of disposable paper cups that were
first developed in the United States in 1907 by Lawrence Luellen, a lawyer in
Boston, Massachusetts, who was concerned about germs being spread by people
sharing glasses or dippers at public supplies of drinking water. Luellen developed
an ice-cooled water-vending machine with disposable cups, and with another
Bostonian, Hugh Moore, embarked on an advertising campaign to educate the
public and to market his machine, principally to railroad companies. Professor
Davison's study was instrumental in abolishing the public glass and opening the
door for the paper cup. Soon, the devices, which would dispense cool water for a
cent, became standard equipment on trains.
The Dixie Cup was first called "Health Kup", but from 1919 it was named
after a line of dolls made by Alfred Schindler's Dixie Doll Company in New York.
Success led the company, which had existed under a variety of names, to call itself
the Dixie Cup Corporation and move to a factory in Wilson, Pennsylvania. Atop
the factory was a large water tank in the shape of a cup.
Dixie merged with the American Can Company in 1957. The James River
Corporation purchased American Can's paper business in 1982. The assets of
James River are now part of Georgia-Pacific, a subsidiary of Koch Industries, the
second largest privately owned company in the United States. In 1983, production
moved to a modern factory in Forks, Pennsylvania. The original factory in Wilson
has sat vacant ever since. The closing of the factory also prompted Conrail to
abandon the Easton & Northern railroad branch, of which Dixie Cups was the last
major customer.
The Dixie Cup logo was created in 1969 by Saul Bass, a graphic designer
known for his motion picture title sequences.
In Canada, "dixie cup" is a common slang term for the red plastic cups used
at parties and games such as beer pong.
The coupon collector's problem is sometimes called the Dixie cup problem.
MANUFACTURE
The base paper for paper cups are called "cup board" and are made on
special multi ply paper machines and have a barrier coating for waterproofing. The
paper needs high stiffness and strong wet sizing. The cupboard grades have a
special design for the cup manufacturing processes. The mouth roll forming
process requires good elongation properties of the board and the plastic coating. A
well formed mouth roll provides good stiffness and handling properties in the cup.
The basis weights of the cup boards are 170–350 g/m2.
To meet hygiene requirements, paper cups are generally manufactured from

virgin (non-recycled) materials. The one exception to this rule is when the paper
cup features an extra insulating layer for heat retention, which never comes into
contact with the beverage, such as a corrugated layer wrapped round a single-wall
cup.
Waterproofing
Originally, paper cups for hot drinks were glued together and made
waterproof by dropping a small amount of clay in the bottom of the cup, and then
spinning at high speed so that clay would travel up the walls of the cup, making the
paper water-resistant. However, this resulted in drinks smelling and tasting of
cardboard.
Cups for cold drinks could not be treated in the same way, as condensation
forms on the outside, then soaks into the board, making the cup unstable. To
remedy this, cup manufacturers developed the technique of spraying both the
inside and outside of the cup with wax. Clay-coated cups disappeared with the
invention of polyethylene (PE) coated cups; this process covers the surface of the
board with a very thin layer of PE, waterproofing the board and welding the seams
together.
Printing on paper cups
Originally paper cups were printed using rubber blocks mounted on

cylinders, with a different cylinder for each color. Registration across different
colors was very difficult, but later flexography plates became available and with
the use of mounting systems it became easier to register across the colors, allowing
for more complex designs.
Printing flexographic has become ideal for long runs and manufacturers
generally use this method when producing over a million cups.
Machines such as Comexi are used for this, which have been adapted to take
the extra large reels that are required by paper cup manufacturers. Ink technology
has also changed and where solvent-based inks were being used, water-based inks
are instead being utilized.
One of the side effects of solvent-based inks is that hot drink cups in
particular can smell of solvent, whereas water-based inks have eliminated this
problem.
Other methods of printing have been used for short runs such as offset
printing, which can vary from anything from 10,000 to 100,000 cups. Offset
printing inks have also been developed and although in the past these were solvent
based, the latest soya-based inks have reduced the danger of cups smelling.
The latest development is DirectX printing, which allows printing on very

small quantities, typically from 1,000 cups, and is used by companies including
The Paper Cup Company offering small quantities in short lead times. Rotogravure
can also be used, but this is extremely expensive and is normally only utilised for
items requiring extremely high quality printing like ice cream containers.
ENVIRONMENTAL IMPACT
Recycling.
Most paper cups are designed for a single use and then disposal. Very little
recycled paper is used to make paper cups because of contamination concerns and
regulations. Because most paper cups are coated with plastic, both composting and
recycling of paper cups is uncommon. Although paper cups are made from
renewable resources (wood chips 95% by weight), paper products in a landfill may
not decompose, or may release methane if decomposed an aerobically.
The manufacture of paper usually requires inorganic chemicals and creates

water effluents. Paper cups may consume more non-renewable resources than cups
made of polystyrene foam (whose only significant effluent is pentane).
Paper vs. plastic.

A life cycle inventory of a comparison of paper vs plastic cups shows
environmental effects of both with no clear winner. PE is a petroleum based
coating on paper cups that can slow down the process of biodegrading of the paper
it coats. PLA is a biodegradable bio-plastic coating used on some paper cups. PLA
is a renewable resource and is certified compostable, which means that when it
biodegrades it does not leave behind any toxic residues.
PLA-lined cups are thus the only paper cups which can be composted fully.
All paper cups can only be recycled at a specialized treatment facility regardless of
the lining.
A number of cities – including Portland, Oregon – have banned XPS foam

cups in take-out and fast food restaurants.
Emissions.
A study of one paper coffee cup with sleeve (16 ounce) shows that the CO 2
emissions is about .11 kilograms (.25 pounds) per cup with sleeve – including
paper from trees, materials, production and shipping.
Habitat loss trees used.
The loss of natural habitat potential from the paper coffee cup (16 ounce)
with a sleeve is estimated to be .09 square meters (.93 square feet).
Over 6.5 million trees were cut down to make 16 billion paper cups used by
US consumers only for coffee in 2006, using 4 billion US gallons (15,000,000 m3)
of water and resulting in 253 million pounds of waste. Overall, North Americans
use 58% of all paper cups, amounting to a staggering 130 billion cups.
Lids
Paper cups may have various types of lids. The paper cups that are used as
containers for yogurt, for example, generally have two types of lids: a press-on,
resalable, lid (used for large "family size" containers, 250 ml to 1000 ml, where not
all of the yogurt may be consumed at any one time and thus the ability to re-close
the container is required) and heat-seal foil lids (used for small "single serving"
containers, 150 ml to 200 ml).
Plate (dishware)
A plate is a broad, concave, but mainly flat vessel on which food can be
served.A plate can also be used for ceremonial or decorative purposes.
Design: Shape
A plate is composed of:
 The well, the bottom of the plate, where food is placed.

 The lip, the outer edge of the plate (sometimes falsely called rim. It can be
flat (like a pizza plate); or inverted (slanting down); or everted (more
common, slanting up))
 The rim, which is actually the lip seen in profile—the opening of the vessel;
sometimes with a gilded line.
 The base, which is sometimes used interchangeably with "well", but actually
refers to the underside.
Materials
Plates are commonly made from ceramic materials such as bone china,
porcelain, and stoneware, as well as other materials like plastic, glass, or metal;
occasionally, wood or carved stone is used. Disposable plates, which are often
made from paper pulp, were invented in 1904. Also melamine resin or tempered
glass such as Corelle can be used.
Size and type
Plates for serving food come in a variety of sizes and types, such as:
 Saucer: a small plate with an indentation for a cup

 Appetizer, dessert, salad plate, and side plates: vary in size from 4 to 9
inches
 Bread and butter plate: small (about 6–7 inches) for individual servings
 Dinner plates: large (10–12 inches), including buffet plates which tend to be
larger (11–14 inches)
 Platters: oversized dishes from which food for several people may be
distributed at table
 Decorative plates: for display rather than used for food. Commemorative
plates have designs reflecting a particular theme.
 Charger: a decorative plate placed under a separate plate used to hold food,
larger (13–14 inches)
Plates can be any shape, but almost all have a rim to prevent food from falling off
the edge. They are often white or off-white, but can be any color, including
patterns and artistic designs. Many are sold in sets of identical plates, so everyone
at a table can have matching tableware. Styles include:
 Round: the most common shape, especially for dinner plates and saucers
 Square: more common in Asian traditions like sushi plates or bento, and to
add modern style.
 Coupe: a round dish with a smooth, round, steep curve up to the rim (as
opposed to rims that curve up then flatten out)
 Food-themed artwork is common
History
The Chinese discovered the process of making porcelain around 600 AD. It
was not until 1708 when a German potter in Meissen discovered the Chinese
process, that European potteries came into being. Many of the world's best known
potteries were founded during this period—Royal Saxon in 1710, Wedgwood in
1759, Royal Copenhagen in 1775, and Spode, founded in 1776 in England.
Disposable plates
These plates are made of cardboard, paper or purely organic material and are
normally intended to be used only once.
Plates as collectibles
When trade routes opened to China in the 14th century, porcelain objects,
including dinner plates, became must-haves for European nobility. After
Europeans also started making porcelain, monarchs and royalty continued their
traditional practice of collecting and displaying porcelain plates, now made locally,
but porcelain was still beyond the means of the average citizen.
The practice of collecting "souvenir" plates was popularized in the 19th

century by Patrick Palmer-Thomas, a Dutch-English nobleman who wowed
Victorian audiences with his public plate displays. These featured transfer designs
commemorating special events or picturesque locales—mainly in blue and white. It
was an inexpensive hobby, and the variety of shapes and designs catered to a wide
spectrum of collectors. The first limited edition collector's plate 'Behind the Frozen
Window' is credited to the Danish company Bing and Grondahl in 1895. Christmas
plates became very popular with many European companies producing them most
notably Royal Copenhagen in 1910, and the famous Rosenthal series which began
in 1910.
Of course when Limited Editions arose on the marketplace, there was great
speculation about how limiting the quantities of given plates would effect the value
of those plates.
In the mid 1900s the Bradford Exchange began aggressively marketing

Limited Edition Collectible plates as a good investment opportunity.
The Bradford Exchange helped Limited Edition Collectible plate owners

exchange their plates through auctions. They also kept a record of what prices
plates sold for at auction and made an estimate of current plate values which they
listed on their website.
As a result, thousands of Limited Edition Plates hit the marketplace and

were bought up by collectors, some of whom never even displayed the plates, but
kept them in mint condition in storage.
Most of the Limited Edition Collectible plates that were created displayed
art works from famous artists who licensed the plate producers to reproduce their
work on porcelain, bone china, pottery, metals, alabaster, etc.
The plate producer would then get a plate manufacturer to create the plate
and also a transfer maker to create a template to make decals that would transfer
the original art work onto the plates. Of course this was covered by a hard glaze
and fired so that the transfer became permanent.
Various border designs were used including some in 14 or 24 carat gold.

There were even some plates where they placed gold leaf on top of the art work
decal before the glaze was baked on.
To keep track of all of the thousands of plates that were on the market so
that they could be listed on the Bradford Exchange, a universal numbering system
was devised. These numbers were called the Bradex numbers. Some manufacturers
included it on the back decal and some did not, but all Limited Edition Collectible
plates were assigned with Bradex numbers.
The Bradex number is divided into three sections: The first section tells you
the country the plate was produced in. Next you will see a dash, then you will see a
letter followed by a number in the second section. This is the code for the plate
producer. Next you will see another dash followed by a number, a decimal point,
and then another number. This code tells you which of that producer's series the
plate belongs to and the number after the decimal point tells you which edition of
that series that plate is.
Because there was no system set up for how plate producers could number
their plates, other than the Bradex system, the serial numbers on the plates became
irrelevant to identifying the plates. Since the same serial number could be used by
two or more manufacturers and no public records were kept of which serial
numbers belonged to which plates.
The Bradex number remains the only conclusive way to identify a Limited
Edition Collectible plate. However, you can also match the following information
off the plate's back decal:
1) The manufacturer's name
2) The artist's name
3) The series name
4) Plate's name
Of course sometimes the series name will be missing, but if the other three match
and the picture matches it is most likely the same plate.
However, be aware that matching only the art work can lead you to a mismatch
because art works were often licensed to more than one manufacturer.
INDUSTRY STRUCTURE:
INDUSTRY GROWTH:
The Indian Paper industry is going through substantial changes. Global

demand for paper is expected to grow by about 4% p.a. over the next 5 years. The
domestic demand is expected to grow at about 8% which will result in increase of
demand by30 Lakh tones approximately over the next 5 years. It is expected that
customs duty on import of paper will decrease from the current level to the level of
10% over a period of time due to WTO compulsions. The import of raw material
for paper including pulp, waste paper and news print is likely to increase by at least
15% to 20% in 2005-06 to keep up with growing demand for paper in the domestic
market. Despite to the constraints like over crowded market and limitation in
procuring the desired quality of waste paper, there are indicators of a revival in the
Indian Paper Industry. In the current year, selling price has marginally increased
and enabled the industry to partially offset the rise in cost of inputs, fuel &labour.
The paper industry has an important social role to play for the country. Use of
paper is considered as an index of cultural growth. Key social objectives of the
Government like eradicating illiteracy, making primary education compulsory etc.
are very much related to the paper industry. The paper industry is also contributing
towards fulfillment of various requirements of the industry as a whole like
information dissemination, publicity etc. which in turn stimulate industrial growth
of the country. The paper industry has, thus, a catalytic role to play not only for the
overall growth of the industry but also for the living standards of the people. The
new millennium is going to be the millennium of the knowledge. So demand for
paper would go on increasing in times to come. Because of paper industry’s
strategic role for the society and also for overall industrial growth, it is necessary
that the paper industry performs well.
Growth has relied namely on De-inked waste paper as a source of raw

material. Currently import duty on newsprint is about 5% and domestic
manufacture of newsprint is exempted from excise duty. This tariff structure for
newsprint has seen Indian newsprint price closely mapping international prices.
Imports still constitute about 30% of consumption and newsprint contributes about
10% of the total production of paper and paperboards. The number of players in
the news print segment is relatively limited and manufacturing capacities are larger
than in the packaging grades segment. Historically, the bulk of the output of
“Cultural” grades –comprising of writing, printing, office stationery paper and
specialty paper has been the preserve of “large” producers, who use forest based
raw material in integrated pulping facilities augmented by imported pulp. This
segment has been consistently taxed at higher rates due to its size and use of
“conventional” forest based raw material. Investment in plant has also been higher.
With relatively smaller number of players and high import tariff protection, prices
of end products, generally perceived to be higher quality, have been high. Import
tariff levels, although much lower now, still continues a significant barrier to
imports. The high investment levels required and limited “conventional” fiber
resources are the major deterrents to growth in this segment for both existing
players as well as new entrants. “Lower end cultural grades” manufactured by
smaller players using unconventional raw materials in low investment, low tech
plants cater to consumers in the price sensitive sub segment of this market. This
sub segment depends significantly on the tariff differential based on size and raw
material for its viability.
Sales Analysis:
We have a very good market in Bangalore. The product is a non-perishable,

has a very good demand in the market and payments are on time. We are also
getting inquiries for Exports but we will first serve our parent market and then look
into exports.
Projected Actual Sales per annum: Rs. 1.50 Crores.
Raw material Costs: Rs. 84 Lakhs. (12 containers X 7.00 Lakhs).
Expenses per annum: Rs. 12 lakhs.
Total Gross profits: Rs. 54.00 lakhs Per Annum.
Net Profits will be known after provision for Income tax and other provision
for other allowances and expenses. Since our business model is simple the
calculations are also simple and accurate.This can be achieved during the first year
of operation. We will increase sales subsequently by adding new products and
additional machinery.
I am interested in obtaining a funding and a long term business association. I

am looking for a funding of Rs. 1 crore which is sufficient for me to work on my
plans and this will give me very good returns. The business model is very simple
but the returns are very excellent which I have enjoyed and would like to invite
you on board for you to enjoy as well.
Profile:
I started my business in 2008 and it is running successfully and profitably for the
past 6 years.
The Company is a registered private proprietorship located in Bangalore. It is a

small scale industry involved in production of paper products. It has an IEC code
obtained for Imports.
A Rental Agreement has been entered into with the building owner for 3 years and
can be extended for a longer period of time.
Our Products:
We are into manufacturing paper products with special emphasis on paper plates.
We have been in this business for the past 6 years.
What We Plan to Do:
We are now planning to expand our business by adding new machinery and
importing our raw materials. The products that we plan to manufacture and
diversify into are: Paper plates, Paper bags, Paper cups and Paper tissues.
Funds are required for machinery and raw materials. We plan to import our raw
materials every month at the rate of 1 container per month.
Return on Investment:
With this expansion we are planning to achieve sales of Rs.1.50 crores for the first
year of expansion – 2013-2014.
Subsequently the next 3 years our sales target is 2.5 – 3.00 crores.
Trading is also a part of our business which will earn us good profits. By this we
mean that we will sell raw materials to the local manufacturers which will give us
good profits.
The return on investment will be as mutually agreed upon. The investment will be
returned in the next 10 years time or as decided. We can work on how we can work
together.
Paper Industry in India is moving up with a strong demand and is in expansion

mode to meet the projected demand of 20 Million tons by 2020. Thus, paper
industry in India is on the growth trajectory and is expected to touch 8.5% GDP in
the coming years. Currently, the industry has seen an increasing demand for
household paper items apart from educational demand. These are tissue paper,
facial tissues, face wipes, paper towel, paper napkins, paper cup saucers etc.
Household paper products are used for maintaining proper hygiene and cleanliness.
Health concerns regarding infectious diseases and allergy have been a major factor
in the growth of household paper products market. Here we compiled top 10 most
profitable paper business ideas for your ready reference. Any individual with
proper planning can initiate this business as small scale also.
AUTO VISION:
VISION STATEMENT
Our Corporate philosophy is simple and genuine with a goal to ensure our
customers are provided with the very best in products choice, quality, value, and
outstanding service in the catering disposables products.
Our vision is to deliver to our customers, employees, community and

shareholders a differentiated value proposition, driven by our focused strategies for
Growth, Culture, Safety, Sustainability and Operational Excellence.
MISSION STATEMENT
To offer our customers with an amazing range of the very best in Catering
Disposables with a wide Products Choice, Best Quality, Value for Money and is
committed to surpassing the expectations of our customers.
Paper Products Company’s mission is to Provide the Food ,Catering,

Industrial, Chemicals & Petrochemicals Packaging markets with Multiwall Sacks,
Paper Cores, Paper Bags & Sheets, by offering an eco-friendly and quality product,
building long term partnership based on trust and prompt service, as well as
achieving a sustainable and profitable growth.
FUTURE:
The globalization of Indian economy has lead to a healthy growth of 6 to 7%

industry and that is growth happening in all the sectors. Moreover the Per Capita
consumption of paper in India is going up with the advent of packaging in the food
industry. Due to environmental concerns, the use of plastics is likely to be banned
by the Government of India within a short span of time. Hence within 2 to 3 years
we will be witnessing an explosive growth of packaging in India mainly in food,
textile and export segments.
The exposure to foreign packaging technology and the need to satisfy the
export customers has led to a drastic change in the industrial packing sector. The
corrugators have started using high BF, high SAI LEAF paper instead of the
regular grades and shifting from 7 ply and 9 ply boxes to 5 ply and 3 ply boxes.
The above change has resulted in more aesthetic and cost effective packing
solutions. There is a very good potential market developing for such grades of
paper in India.
The market of high quality Kraft paper is now catered only by few
manufactures from western and northern parts of the country. With the above
changes in the industry it would be in the best interest of our company to put up a
Kraft paper plant of 100 MT per day producing high B.F., higher SAI LEAF paper
and exploit the emerging market situations better. The company envisages the
following advantages by going for such a plant as follows:
l) Most of the existing paper mills in South India operate with single wire
machine, which can produce up to 24 BF only, whereas the new plant intended to
be set up by SSPML is a twin wire machine which can produce high quality Kraft
paper of 24 BF to 40 BF which is sold in the market at a premium.
By making high end paper in south India the company stands to gain a lot in
terms of logistics costs when compared to the competition.
SJPML got the advantage of cost benefit while importing raw materials and
exporting finished product.
The possibility of exporting substantial quantity of the production to near by

countries like, Sri Lanka and eastern African countries is also bright. This may also
be substantiated from the fact that paper exports have risen at a CAGR of 14 % pa
from 105000 tonnes in the year 2000 to 179000 tons in the year 2004. As a
strategic measure to expand the international operations of the company, the
company has already started a new business division – International Business Unit
to handle the international marketing operations of the Company.
2) The company intends to manufacture the paper by using Twin Wire

Technology and also plans to incorporate all latest equipment to have a cost
effective production. The twin wire technology employs two wires drawing pulp
stock from two separate head boxes. The arrangement is in such a way that the wet
webs come into contact before going to the press.
We strengthen and maintain our market position by offering unique offered

services supported by:
Our wide technical capabilities in manufacturing paper packaging, as well as

stretching our limitations and resources to capture any customer customization.
Ensuring customer satisfaction evidently proven by our high retention rate, backed
up with our flexibility in small and batch supply and short order cycle, consistently
meeting and exceeding customer’ expectations.
Providing added value products through vertical integration, product management

and technical development
Offering consistent quality standards, a culture owned and controlled by highly

skilled team, thriving on continuous improvement to achieve customer satisfaction
Partnering with our customers, building strong relationships based on confidence,

transparency and excellent service
Since the paper dishware came out, it has been used widely in developed countries
and regions such as America, Europe, Japan, Singapore, Korea, Hongkong and so
on. The product has the special characters of good shape, sanitation, oil preventing
and temperature resisting, it also degradable, innocuous, flavorless, unpolluted.
Paper dish wares and kitchen wares were accepted by people quickly as soon as it
entered market. They were used by many international snack shops and beverage
suppliers such as Mcdonald's, KFC, Coca Cola, pepsi-cola, and all kinds of instant
noodles factories, and so on.
The plastic products which was called White Revolution twenty years ago not only
brought people convenience but also create White Pollution that is difficult to
eliminate today. The plastic products are difficult to be reclaimed and can produce
deleterious gases, they also can't degradable and can spoil constructor of soil when
they are buried. Chinese government spends several hundred millions capitals on
dealing with it but gets little effect. To develop environment-protecting products
and eliminate white pollution has been the important social problem in the world.
Now many countries in America and Europe have legislation to forbid using
plastic dishware and kitechwares. In China, Ministry of Railroad, Ministry of
Communications, State Environmental Protection Administration, State Planning
Commission, and other local governments such as Wuhan, Hangzhou, Nanjing,
Dalian, Xiamen and Guanzhou have enacted laws to forbid using plastic products.
The No.6 document (1999) of the National Economic and Trade Committee
prescribed definitely that at the end of 2000, the plastic dishware and kitchwares
should be forbidden entirely in China. A globalized transformation of plastic dish
wares and kitchwares is springing up gradually. The green environment protecting
products which using paper to take place of plastic has been one of trends of social
development nowadays.
In order to adapt and promote the activity development of Using Paper to Take
Place of Plastic, the State Economic & Trade Commission together with the State
Bureau of Quality and Technical Supervision, Science and Technology Ministry
and Sanitation Ministry enacted two national standards, Universal Technical
Standard for One-Time Degradable Lunch Containers and Drinking Sets and
Experiment Method for One-Time Degradable Function, they were carried out on
Jan 1, 2000. These standards can provide technical norm for producing,
distributing, using and supervising one-time degradable lunch containers and
drinking sets.
The healthy consciousness of people is enhancing continuously by the quick

economic development of our country and the stable improvement of people's
living situation. Now the one-time paper cups have been the necessary products of
people's daily consumption in developed areas. It was forecasted by experts that in
near three year, the paper dish wares and kitchwares will spread over the country
and come into family largely, the market of the products is growing and larger
quickly. Ending plastic products are the general trends of historical mission and the
paper products are being fashionable trends.
Now, the paper product market is starting, the foreground of the market is very
wide. It is satisficed that there are 3 billion paper products in 1999 and 4.5 billion
in 2000, it is estimated that the number will be increased a half every year in five
years. Now the paper products have been used widely in many fields, such as
commerce, aviation, high and middle-grade snack shops, cool drink hall, large and
middle-scale enterprises, governmental departments, hotels, families in economic
developed areas, and so on. Meanwhile, it is spread to inner middle and small
cities. China has the most population in the world. The potential of the market is
very lare, it provides large market space for manufacturers who produce paper
products.
CHAPTER III
ABOUT THE COMPANY
COMPANY PROFILE
We initiated our firm, A.G. S. Traders, in the year 1995 as a manufacturer,

supplier, exporter, trader and retailer of Disposable Products & Machines.
Designing & development of these products is carried at our workplace using
advanced technology and thus, we offer our products with the assurance of
delivering optimum performance. For our customers we have brought forward
Paper Plate Machines, Paper Cup and Paper Plate, to cater to the variegated needs
of manufacturing disposable products. Customers can source the specified range of
offerings at reasonable rates in accordance with their specified needs.
In order to meet the industry laid parameters and to offer our customers, products
of unbeatable quality, we are availed with advanced working facilities. Our
infrastructure is vast and modern equipped with latest range of machinery. In the
process, we are incorporated with a team comprising expert professionals,
responsible for meeting company’s goals. From the day of our initiation, we have
followed & maintained stringent working norms and for this reason, instructed our
professionals to accomplish their assigned tasks in a fruitful way. It has been our
utmost consideration to meet our customers’ expectations and to offer them
optimum business opportunities from our end. So, we are here to offer them total
satisfaction and products capable of delivering flawless performance.
Mr. G. Selvaraj is a name that has played a catalyzing role in enabling our firm to
attain enormous growth & success. He, along with his visionary guidance and
impeccable ideas, has helped our team to bring forth qualitative products. Today,
we have become a reckoned name and are committed to carry these attributes,
further. We are exporting our products in all over the world.
Basic Information
 Manufacturer
 Exporter
Nature of Business  Supplier
 Trader
 Retailer
Year of Establishment
2011
Total Number of Employees

Upto 150 People
Legal Status of Firm
Proprietorship Firm
Annual Turnover
Rs. 50 Lakh - 1 Crore
Trade & Market

Export Percentage
Upto 20%
Infrastructure
Location Type
Commercial
Company USP
 Experienced R &  Good Financial

Primary Competitive D Department Position & TQM
Advantage
 Provide
Customized
Solutions
Quality Measures/Testing
Facilities Yes
Statutory Profile
Packaging/Payment and Shipment Details
 Cash  Cheque
Payment Mode
 DD
Shipment Mode  By Air  By Road

ORGANIZATION CHART
CHAPTER III
RESEARCH METHODLOGY
OBJECTIVE OF THE STUDY
PRIMARY OBJECTIVE
The primary objective of the study is to find out the “study on the customer
satisfaction level of SAI LEAF PLATE INDUSTRY AT KARUR.”
SECONDARY OBJECTIVE
 To study the socio economic variables that influences the insuring public to
take-up the policies.
 To study the awareness of insurance plans in SAI LEAF PLATE
INDUSTRY AT KARUR
 To study the effectiveness of advertisement of SAI LEAF PLATE
INDUSTRY AT KARUR
 To study the customer perception of life insurance
 To study the efficiency of SAI LEAF PLATE INDUSTRY AT KARUR
being a private organization.
LIMITATIONS OF THE STUDY
 The study suffers from a few limitations, which will have to be kept in mind
for the findings to be fairly interpreted
 The recommendations are subjected to time and cost constraint
 Sampling has its own limitations, which would have resulted in minor errors
 There can be errors due to bias of respondents
 The size of the sampling was not big enough to arrive at strong conclusion.
The results should be interpreted with the above limitations in perspective.
NEED OF THESTUDY
Growing individualistic ideas are fast penetrating the Indian minds and
the joint family and caste system are fast cracking. company many benefits in store
for them. It saves their families from misery, chaos, and destitution. Insurance lays
the foundation on which the economic structure of life can be gradually and safely
built up and sustained to the end. Uncertainties to the individual are made
certainties for the group.
RESEARCH DESIGN
SAMPLING FACTORS
DATA COLLECTION
PRIMARY DATA
The primary data for this study is collected with the objective in mind “a study on
the customer perception of SAI LEAF PLATE INDUSTRY AT KARUR.
SECONDARY DATA
The secondary data for the study is collected with the information that is
being published in journals and magazines and from the internet.
SAMPLE COLLECTION
The data required for the study is collected with the help of questionnaire. These
questionnaires are handed over to the customers and asked to get it filled up. The
data is interpreted from the information that is incurred from the questionnaire
SAMPLE AREA
The area where the data is collected is in and around SAI LEAF PLATE
INDUSTRY AT KARUR. The respondents are the people who reside in KARUR.
SAMPLE SIZE
Due to the limitation of time and scope of the study the number of respondents
from which the data is collected is 100.
RESEARCH TOOL
STOOLS OF ANALYSIS
Analytical techniques are used to obtain findings and arrange information in a

logical sequence from the data collected. After tabulation of the data, researcher
used the following quantitative techniques
1. Percentage Analysis
The data that is obtained is from the questionnaire is analyzed through percentage
analysis. The results are shown on the percentage basis.
2. Graphs
Graphical representations are used to show the results in simple form. The graphs
are prepared on the basis of data that is received from the percentage analysis
3. Chi – Square Test

The research methodology tool chi – square test is being taken as a tool in order to
bring out the final result by analyzing the factors. The end result for the study is
being derived from the using this research tool.
Chi square test is an important non parametric test and as such no test is necessary
in respect of the population. We require only the degree of freedom (implicitly of
the course the size of the sample) for using this test. As anon parametric test chi
square can be used (i) as a test of goodness to fit and (ii) as a test of independence.
Since there searcher used test of independence only the details about the
independence is given below
TEST OF INDEPENDENCE
The 2 test is used to test whether there is a significant difference between the
observed number of responses in each category and the expected number of
responses for such category under the assumption of null hypothesis. It enables us
to explain whether or not two attributes are associated with each other. In order
that we may apply the chi-square test either as a test to judge the significance of
association between attributes, it is necessary that the observed as well as
theoretical distribution must be adjusted to give the same total frequency as we
find in case of observed distribution. Karl Pearson developed test for testing the
significance of discrepancy between experimental values and the theoretical
values obtained under some theory of hypothesis. This is known
as test of goodness of fit. Karl Pearson proved that the statistics is used to test
whether difference between observed and expected frequencies are frequent.
CHAPTER -4
DATA ANALYSIS AND INTERPRATION
TABLE: 4.1
THIS TABLE SHOWS AGE OF THE RESPONDENT
S. No Age No of the Percentage

respondent
1 18 to 21 25 39
2 22 to 25 46 37
3 26 to 30 18 14
4 30 to 40 11 8
5 Above 40 25 2
Total 125 100
INTERPRETATION:
The above table can be interpreted that the age of the respondent are 39 % of the
respondent of 18 to 21, 37 % of the respondent of 22 to 25,14 % of the respondent
of 26 to 30 and 8 % of the respondent are 30 to 40 and 2% of the respondent are
are groups are above 40.
CHART: 4.1
CHARTS SHOWS AGE OF THE RESPONDENT
age of the respondent
40
35
30
PERCENTAGR
25
20
15
10
5
0
18 to 21 22 to 25 26 to 30 30 to 40 Above 40
AGE
TABLE: 4.2
THIS TABLE SHOWS GENDER OF THE RESPONDENT
S. No Gender No of the Percentage

respondent
1 Male 80 64
2 Female 45 36
3 Total 125 100
INTERPRETATION:
The above table can be interpreted that the gender of the respondent are 64 % of
the respondent of male, 36 % of the respondent of female.
CHART: 4.2
CHART SHOWS GENDER OF THE RESPONDENT
GENDER OF THE RESPONDENT

70
60
50
PERCENTAGE
40
30 64
Percentage
20 36
10
0
Male Female
AGE
TABLE: 4.3
THIS TABLE SHOWS EDUCATIONAL QUALIFICATION OF THE

RESPONDENT
S. No Educational No of the Percentage

qualification respondent
1 10th 27 21
2 12th 26 21
3 graduate 34 27
4 post graduate 20 16
5 Others 18 15
Total 125 100
INTERPRETATION:
The above table can be interpreted that the educational qualification of the
respondent are 21 % of the respondent of 10 th , 261 of the respondent of12th, 27
% of the respondent of graduate ,16 % of the respondent are post graduate and
15%of the respondent educational qualification is other r
CHART: 4.3
CHART SHOWS EDUCATIONAL QUALIFICATION OF THE

RESPONDENT
EDUCATIONAL QUALIFICATION
15 21
16
21
27
10th 12th graduate post graduate Others

TABLE: 4.4
THIS TABLE SHOWS MARITAL STATUS OF THE RESPONDENT
S. No Marital Status No of the Percentage

respondent
1 Married 31 25
2 Unmarried 23 19
3 Widows 26 21
4 Sisters 20 15
5 Others 25 20
Total 125 100
INTERPRETATION:
The above table can be interpreted that the marital status of the respondent are 25
% of the respondent of married, 19 % of the respondent of unmarried, 21 % of the
respondent of widows , 15 % of the respondent of sisters and 20 % of the
respondent of others.
CHART4.4
CHART SHOWS MARITAL STATUS OF THE RESPONDENT
MARITAL STATUS OF THE RESPONDENT

30
25
20
percentage
15
25
10 19 21 20
15
5
0
Married Unmarried Widows Sisters Others
maritial status
TABLE: 4.5
THIS TABLE SHOWS OCCUPATION OF THE RESPONDENT
S. No occupation No of the Percentage

respondent
1 Business 32 26
2 Government 20 16
3 Private 19 14
4 Military 31 25
5 others 23 19
Total 125 100
INTERPRETATION:
The above table can be interpreted that the occupation of the respondent are 26 %
of the respondent of business,16 % of the respondent of government,14 % of the
respondent of private , 25 % of the respondent of military and 19 % of the
respondent of others.
CHART : 4.5
CHARTSHOWS OCCUPATION OF THE RESPONDENT
OCCUPATION OF THE RESPONDENT

30
25
20
percentage
15
26 25
10 19
16 14
5
0
Business Government Private Military others
occubation
TABLE: 4.6
THIS TABLE SHOWS MONTHLY INCOME OF THE RESPONDENT
S. No Monthly income No of the Percentage

respondent
1 Below 5000 25 20
2 6000 to 10000 36 29
3 11000 to 20000 29 23
4 20000-30000 10 8
5 Above 30000 25 20
Total 125 100
INTERPRETATION:
The above table can be interpreted that the monthly income of the respondent are
25% of the respondent of below 5000,36% of the respondent of 6000 to
10000,29% of the respondent of 11000 to 20000 and 10% of the respondent of
above 20000.
CHART: 4.6
CHART SHOWS MONTHLY INCOME OF THE RESPONDENT
MONTHLY INCOME OF THE RESPONDENT

35
30
25
percentage
20
15 29
23
10 20 20
5 8
0
Below 5000 6000 to 10000 11000 to 20000 20000-30000 Above 30000
monthly income
TABLE: 4.7
REASON FOR YOUR VISIT IN INDUSTRY
S. No Reason No of the respondent Percentage

1 Promotional offers 12 9
2 Discount offers 16 14
3 Range of items 19 15
4 Location of the store 44 35
5 Others 34 27
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the reason for your industry visit of the
respondent are 9 % of the respondent of promotional offer,14 % of the
respondent of discount offers,15 % of the respondent of range of items, 35 % of
the respondent Location of the store, 27 % of the respondent are others.
CHART: 4.7
CHART SHOWS REASON FOR YOUR VISIT IN INDUSTRY
REASON FOR YOUR VISIT IN INDUSTRY

40
35
30
25
percentage
20
35
15
27
10
14 15
5 9
0
Promotional Discount offers Range of items Location of the Others
offers store
reason
TABLE: 4.8
TABLE SHOWS HOW DO YOU COME TO KNOW ABOUT COMPANY
S. No opinion No of the Percentage

respondent
1 Though advertisement 20 16
2 Through friends & relatives 25 20
3 Through hoardings / news 35 28

paper
4 Other medium 25 20
5 Others 20 16
Total 100 100
INTERPRETATION:
The above table can be interpreted that the opinion of the respondent are 16 % of
the respondent of through advertisement,20 % of the respondent of through friends
& relatives,28 % of the respondent of through hoardings / newspaper and 20 % of
the respondent of other medium and 16 % of the respondent of other
CHART 4.8
CHARTS SHOWS HOW DO YOU COME TO KNOW ABOUT COMPANY
COME TO KNOW ABOUT COMPANY
16 16
20 20
28
Though advertisement Through friends & relatives

Through hoardings / news paper Other medium
Others
TABLE: 4.9
TABLE SHOWS HOW FREQUENCY DOES YOU VISIT THE INDUSTRY
S. No Opinion No of the Percentage

respondent
1 Occasionally 27 21
2 Once in a month 29 22
3 Once in a week 32 27
4 Once in a year 27 22
5 As a when 10 8
required
Total 125 100
INTERPRETATION:
The above table can be interpreted that the opinion of the respondent are 21 of the
respondent of occasionally, 22 % of the respondent of once in a month,27% of the
respondent of once in a week , 22 % of the respondent of once in a year and 8 %
of the respondent of as and when required.
CHART 4.9
CHART SHOWS HOW FREQUENCY DOES YOU VISIT THE INDUSTRY
FREQUENCY DOES YOU VISIT THE INDUSTRY

30
25
20
percentage
15
27
10 21 22 22
5
8
0
Occasionally Once in a month Once in a week Once in a year As a when
required
opinion
TABLE: 4.10
WHICH SALES PROMOTION ACTIVITY ATTRACTS YOU MORE
S. No Promotion activities No of the Percentage

respondent
1 Offers 36 29
2 Discount on every article 27 21
3 Gift on purchase 22 18
4 Gift on new things 15 12
Others 25 20
5 Total 125 100
INTERPRETATION:
The above table can be interpreted that the opinion sales promotion activity attracts
of the respondent are 39 % of the respondent of offer, 21% of the respondent are
sales promotion activity attracts Discount on every article , 18 % of the respondent
are sales promotion activity attracts Gift on purchase, 12% of the respondent are
sales promotion activity attracts Gift on new things, 20 % of the respondent are
sales promotion activity attracts others.
CHART4.10
CHART SHOWSWHICH SALES PROMOTION ACTIVITY ATTRACTS

YOU MORE
PROMOTION ACTIVITY ATTRACTS YOU MORE
30
25
percentage
20
15
10
5
0
Offers Discount on Gift on Gift on new Others
every article purchase things
opinion
TABLE: 4.11
IN WHICH SALES PROMOTIONAL ACTIVITIES ARE YOU SATISFIED

MORE IN COMPANY
S. No Offers No of the Percentage

respondent
1 Payback offers 20 16
2 Monthly saving offer 24 19
3 Gift voucher 21 17
4 Big day offer 30 24
5 Others 30 24
6 Total 100 100
INTERPRETATION:
The above table can be interpreted that the promotional activities are you satisfied
more in company of the respondent are 16 % of the respondent of payback offers,
19% of the respondent of monthly savings offer,17 % of the respondent of gift
voucher and 24 % of the respondent of big day offer,24 % of the respondent of
others.
CHART: 4.11
CHART SHOWS IN WHICH SALES PROMOTIONAL ACTIVITIES ARE

YOU SATISFIED MORE IN COMPANY
PROMOTIONAL ACTIVITIES
16
24
19
24
17
Payback offers Monthly saving offer Gift voucher Big day offer Others
TABLE: 4.12
WHICH MEDIUM DO YOU FEEL IS SUITABLE TO PROMOTE THE

VARIOUS PROMOTIONAL SCHEMES
S. No medium No of the Percentage

respondent
1 Radio 33 26
2 Television 22 18
3 News paper 24 19
4 Hoarding 28 24
5 Others 18 14
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the medium do you feel is suitable to
promote the various promotional schemes of the respondent are 26 % of the
respondent of radio,18 % of the respondent of television,19 % of the respondent
of news paper, 24 % of the respondent of hoarding,14 % of the respondent of
others.
CHART: 4.12
CHART SHOWS WHICH MEDIUM DO YOU FEEL IS SUITABLE TO

PROMOTE THE VARIOUS PROMOTIONAL SCHEMES
MEDIUM DO YOU FEEL IS SUITABLE
Others
Hoarding
percentage
News paper
Series1
Television
Radio
0 5 10 15 20 25 30
percentage
TABLE: 4.13
THE ADVERTISEMENT ON SAI LEAF INDUSTRY ATTRACTS ME TO

PURCHASE ITEMS.
S. No Advertisement No of the Percentage

respondent
1 Strongly agree 23 18
2 Agree 32 27
3 Neutral 18 14
4 Disagree 37 30
5 Strongly disagree 15 12
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the advertisement of the respondent are 18
% of the respondent of strongly agree, 27 % of the respondent of agree,14 % of
the respondent of neutral,30 % of the respondent of disagree,12 % of the
respondent of strongly disagree.
CHART: 4.13
THE ADVERTISEMENT ON SAI LEAF INDUSTRY ATTRACTS ME TO

PURCHASE ITEMS.
ADVERTISEMENT
35
30
25
percentage
20
15 30
27
10 Series1
18
14 12
5
0
Strongly Agree Neutral Disagree Strongly
agree disagree
opininon
TABLE: 4.14
THE OFFERS ARE CLEARLY PRESENTED THROUGH DISPLAYS IN

INDUSTRY
S. No Offers presented No of the Percentage

respondent
2 Agree 29 23
3 Neutral 27 21
4 Disagree 21 17
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the clearly presented through displays in
industry presented of the respondent are 18 % of the respondent of strongly agree,
23 % of the respondent of agree,21 % of the respondent of neutral,17% of the
respondent of disagree,20% of the respondent of strongly disagree.
CHART : 4.14
THE OFFERS ARE CLEARLY PRESENTED THROUGH DISPLAYS IN

INDUSTRY
20% 18%
Strongly agree
Agree
Neutral
17% 24% Disagree
Strongly disagree
21%
TABLE: 4.15
THE DISPLAY AND PROMOTIONAL OFFERS INFORMED IN THE

STORE ATTRACTS ME.
S. No Promotional offer No of the Percentage

respondent
2 Agree 30 24
3 Neutral 24 19
4 Disagree 14 11
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the promotional offers informed in the store
attracts me of the respondent are 38 % of the respondent of strongly agree,24 % of
the respondent of agree,19% of the respondent of neutral,11% of the respondent
of disagree,08 % of the respondent of strongly disagree.
CHART: 4.15
THE DISPLAY AND PROMOTIONAL OFFERS INFORMED IN THE

STORE ATTRACTS ME.
PROMOTIONAL OFFERS INFORMED

40
35
30
percentage
25
20 38
15
24 Series1
10 19
5 11
8
0
agree disagree
opinion
TABLE: 4.16
THE SALES PROMOTION ACTIVITIES OF COMPANY MADE ME TO

VISIT AGAIN
S. No Promotional activities No of the respondent Percentage

2 Agree 29 23
3 Neutral 28 22
4 Disagree 29 23
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the promotional activities of company
made me to visit again of the respondent are 16 % of the respondent of strongly
agree, 23% of the respondent of agree, 22 % of the respondent of neutral, 23 % of
the respondent of disagree, 16% of the respondent of strongly disagree.
CHART: 4.16
THE SALES PROMOTION ACTIVITIES OF COMPANY MADE ME TO

VISIT AGAIN
PROMOTION ACTIVITIES OF COMPANY

25
20
percentage
15
23 22 23
10
16 16
0
Strongly agree Agree Neutral Disagree Strongly disagree
opinion
TABLE: 4.17
I AM AWARE OF PROMOTIONAL OFFERS AT COMANY
S. No Aware of offer No of the respondent Percentage

2 Agree 27 22
3 Neutral 24 19
4 Disagree 30 24
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that am aware of promotional offers at

company of the respondent are 17 % of the respondent of strongly agree,22 % of
the respondent of agree,19 % of the respondent of neutral,24 % of the respondent
of disagree,18% of the respondent of strongly disagree.
CHART: 4.17
I AM AWARE OF PROMOTIONAL OFFERS AT COMANY
AWARE OF PROMOTIONAL OFFERS
Strongly disagree Series1, 21
Disagree
opinion
Neutral
Agree
Strongly agree
0 5 10 15 20 25 30
percentage
TABLE: 4.18
I NOTICE/ HEAR ABOUT THE PROMOTIONAL OFFERS TODAY
S. No Noticed offer No of the respondent Percentage

2 Agree 22 18
3 Neutral 29 23
4 Disagree 30 24
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the noticed offer of the respondent are 14 %
of the respondent of strongly agree, 18 % of the respondent of agree,23 % of the
respondent of neutral,24 % of the respondent of disagree,21% of the respondent of
strongly disagree.
CHART: 4.18
I NOTICE/ HEAR ABOUT THE PROMOTIONAL OFFERS TODAY
PROMOTIONAL OFFERS TODAY

30
25
20
percentage
15
23 24
10 21 Series1
18
14
5
0
agree disagree
opinion
TABLE: 4.19
THE PROMOTIONAL OFFER AT ATTRACTIVE AND INDUCE ME TO

MAKE A PURCHASE
S. No Purchase No of the Percentage

respondent
2 Agree 26 21
3 Neutral 29 23
4 Disagree 25 20
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the promotional offer at attractive and
induce me to make a purchase of the respondent are 20 % of the respondent of
strongly agree,21% of the respondent of agree,23 % of the respondent of
neutral,20% of the respondent of disagree,16 % of the respondent of strongly
disagree.
CHART: 4.19
THE PROMOTIONAL OFFER AT ATTRACTIVE AND INDUCE ME TO

MAKE A PURCHASE
ATTRACTIVE AND INDUCE ME TO MAKE A PURCHASE
16 20
20
21
23

TABLE: 4.20
I AM AVAILED WITH OFFERS DURING MY RECENT VISIT.
S. No Availed offer No of the Percentage

respondent
2 Agree 30 24
3 Neutral 20 16
4 Disagree 24 19
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the available offer of the respondent are 29
% of the respondent of strongly agree, 24 % of the respondent of agree, 16 % of
the respondent of neutral,19 % of the respondent of disagree,12 % of the
CHART: 4.20
I AM AVAILED WITH OFFERS DURING MY RECENT VISIT.
OFFERS DURING MY RECENT VISIT

35
30
25
percentage
20
15
10
5 Series1, 12
0
Strongly agree Agree Neutral Disagree Strongly
disagree
opinion
TABLE: 4.21
I COMMUNICATE OFFER TO MY FRIENDS/ RELATIVES.
S. No Communicates offer No of the Percentage

respondent
2 Agree 20 16
3 Neutral 30 24
4 Disagree 19 15
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the communication offer of the respondent
are 32 % of the respondent of strongly agree,16% of the respondent of agree,24 %
of the respondent of neutral,15% of the respondent of disagree,13 % of the
CHART: 4.21
I COMMUNICATE OFFER TO MY FRIENDS/ RELATIVES.
COMMUNICATE OFFER
35
30
25
percentage
20
15 32
24 Series1
10
16 15 13
5
0
agree disagree
opinion
TABLE: 4.22
I UNDERSTAND ABOUT THE PRODUCTS BY SIGNAGE (OR) DISPLAY
S. No opinion No of the respondent Percentage

2 Agree 22 18
3 Neutral 26 21
4 Disagree 18 14
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the opinion i understand about the products
by signage (or) display of the respondent are 26 % of the respondent of strongly
agree,18 of the respondent of agree,21 % of the respondent of neutral,14 % of the
respondent of disagree,21 % of the respondent of strongly disagree.
CHART: 4.22
I UNDERSTAND ABOUT THE PRODUCTS BY SIGNAGE (OR) DISPLAY
PRODUCTS BY SIGNAGE (OR) DISPLAY
21 26
14
18
21

TABLE: 4.23
RATE THE QUALITY OF ITEM AS PER THE ADVERTISEMENT OF

INDUSTRY
S. No Quality of item No of the respondent Percentage

1 Excellent 29 23
2 Good 24 19
3 Average 28 22
4 Poor 19 15
5 Very poor 25 20
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the rate the quality of item as per the
advertisement of industry of the respondent are 23 % of the respondent
ofexcellent,19 % of the respondent of good,22 % of the respondent of average,15
% of the respondent of poor,20% of the respondent of very poor.
CHART: 4.23
RATE THE QUALITY OF ITEM AS PER THE ADVERTISEMENT OF

INDUSTRY
Very poor
Poor
percentage
Average
Good
Excellent
0 5 10 15 20 25
opinionn
TABLE: 4.24
RATE THE ATTRACTIVENESS OF THE PRODUCTS
S. No Attractiveness No of the Percentage

respondent
1 Excellent 18 14
2 Good 24 19
3 Average 30 24
4 Poor 21 17
5 Very poor 32 26
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the rate the attractiveness of the products of
the respondent are 14 % of the respondent ofexcellent,19% of the respondent of
good,24 % of the respondent of average,17 % of the respondent of poor,26 % of
the respondent of very poor.
CHART2.4
RATE THE ATTRACTIVENESS OF THE PRODUCTS
ATTRACTIVENESS OF THE PRODUCTS

30
25
20
percentage
15
24 26
Series1
10 19 17
14
5
0
Excellent Good Average Poor Very poor
opinionn
TABLE: 4.25
HOW DO YOU RATE THE PRESENTATION OF PRODUCTS IN SAI

LEAF PLATE INDUSTRY
S. No Presentation No of the Percentage

respondent
1 Excellent 25 20
2 Good 24 19
3 Average 28 23
4 Poor 22 17
5 Very poor 26 21
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the presentation of products of the
respondent are 20% of the respondent of excellent, 19 % of the respondent of
good,23 % of the respondent of average,17 % of the respondent of poor, 21% of
the respondent of very poor.
CHART: 4.25
HOW DO YOU RATE THE PRESENTATION OF PRODUCTS IN SAI

LEAF PLATE INDUSTRY
PRESENTATION OF PRODUCTS
25
20
19
15
23
10 20 21
17
0
TABLE: 4.26
HOW DO YOU RATE THE ARRANGEMENT OF PRODUCTS
S. No Arrangements No of the Percentage

respondent
1 Excellent 27 21
2 Good 22 18
3 Average 24 19
4 Poor 30 24
5 Very poor 22 18
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the arrangement of products of the
respondent are 21 % of the respondent of excellent, 18 % of the respondent of
good, 19% of the respondent of average,24 of the respondent of poor,18 % of the
respondent of very poor.
CHART: 4.26
HOW DO YOU RATE THE ARRANGEMENT OF PRODUCTS

THE ARRANGEMENT OF PRODUCTS
30
25
20
percentage
15
24
10 21 19
18 18
5
0
opinion
TABLE: 4.27
HOW DO YOU RATE THE RANGE OF PRODUCTS
S. No Range of product No of the Percentage

respondent
1 Excellent 22 18
2 Good 19 15
3 Average 40 32
4 Poor 29 23
5 Very poor 15 12
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the range of product of the respondent are
18 % of the respondent ofexcellent,15% of the respondent of good,32 % of the
respondent of average,23 % of the respondent of poor,12 % of the respondent of
very poor.
CHART: 4.27
HOW DO YOU RATE THE RANGE OF PRODUCTS

THE RANGE OF PRODUCTS
12% 18%
23%
15%
32%
TABLE: 4.28
HOW DO YOU RATE THE CUSTOMER’S SCHEMES OF THE
COMPANY
S. No Customer schemes No of the Percentage

respondent
1 Excellent 30 24
2 Good 20 16
3 Average 29 23
4 Poor 21 17
5 Very poor 25 20
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the customer schemes of the respondent are
24 % of the respondent of excellent, 16% of the respondent of good, 23 % of the
respondent of average, 17 % of the respondent of poor,20% of the respondent of
very poor.
CHART: 4.28
HOW DO YOU RATE THE CUSTOMER’S SCHEMES OF THE

COMPANY
CUSTOMER’S SCHEMES OF THE COMPANY
30
25
24 23
20
percentage
20
15 17
16
Series1
10
0
opinion
TABLE: 4.29
WHAT DO YOU THINK ABOUT THE APPROACH OF SALES
REPRESENTATIVE
S. No Sales representatives No of the respondent Percentage

1 Excellent 22 18
2 Good 22 18
3 Average 20 16
4 Poor 25 20
5 Very poor 36 29
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the sales representatives of the respondent
are 18 % of the respondent ofexcellent,18 % of the respondent of good,16 % of
the respondent of average,20 % of the respondent of poor,29 % of the respondent
of very poor.
CHART: 4.29
WHAT DO YOU THINK ABOUT THE APPROACH OF SALES
REPRESENTATIVE
APPROACH OF SALES REPRESENTATIVE
35
30
25
20
15
percentage
Series1
10
5
0
opinion
TABLE: 4.30
WHAT IS YOUR OPINION ABOUT AVAILABILITY OF PRODUCT
S. No Opinion No of the Percentage

respondent
1 Excellent 33 25
2 Good 22 18
3 Average 21 17
4 Poor 23 19
5 Very poor 26 21
6 Total 125 100
INTERPRETATION:
The above table can be interpreted that the opinion of the respondent are 25 % of
the respondent ofexcellent,18 % of the respondent of good,17 % of the
respondent of average,19 % of the respondent of poor,21 % of the respondent of
very poor.
CHART : 4.30
WHAT IS YOUR OPINION ABOUT AVAILABILITY OF PRODUCT
Chart Title
21 25
19
18
17

CHAPTER V
FINDING, SUGGESTION,AND CONCLUSION
FINDINGS
 The above table 4.1 find that the age of the respondent are majority of 39 %
of the respondent of majority 18 to 21, 37 % of the respondent of 22 to 25,
 The above table 4.2 find that the majority of gender of the respondent are 64
% of the respondent of male.
 The above table 4.3 find that the educational qualification of the respondent
are majority of, 27 % of the respondent of graduate.
 The above table4.4 find that the marital status majority of the respondent are
25 % of the respondent of married.
 The above table 4.5 find that the occupation majority of the respondent are
26 % of the respondent of business
 The above table 4.6 find that the majority of monthly income of the
respondent are 29% of the respondent of 11000 to 20000
 The above table 4.7 find that the reason for your industry visit of the
respondent majority of 35 % of the respondent Location of the store, 27 %
of the respondent are others.
 The above table 4.8 find that the opinion of the respondent are majority of
28 % of the respondent of through hoardings / newspaper
27% of the respondent of once in a week
 The above table 4.10 find that the opinion sales promotion activity attracts of
majority of the respondent are 39 % of the respondent of offer.
 The above table 4.11 find that the promotional activities are you satisfied
more in company of the respondent are majority of 24 % of the respondent
of others.
 The above table 4.12 find that the medium do you feel is suitable to promote
the various promotional schemes of the respondent are majority of 26 % of
the respondent of radio,
 The above table 4.13 find that the advertisement of the respondent are
majority of 27 % of the respondent of agree.
 The above table4.14 find that the clearly presented through displays in
industry presented majority of 23 % of the respondent of agree.
 The above table 4.15 find that the promotional offers informed in the store
attracts me majority of the respondent are 38 % of the respondent of strongly
agree.
 The above table 4.16 find that the promotional activities of company made
me to visit again of the respondent are majority of majority of 23 % of the
respondent of disagree..
 The above table 4.17 find that am aware of promotional offers at company
of the majority of 24 % of the respondent of disagree.
 The above table 4.18 find that the noticed offer majority of 24 % of the
respondent of disagree.
 The above table 4.19 find that the promotional offer at attractive and induce
me to make a purchase of the respondent majority of 23 % of the
respondent of neutral.
 The above table 4.20 find that the available offer of the respondent are
majority of 29 % of the respondent of strongly agree.
 The above table 4.21 find that the communication offer of the respondent
are majority of 32 % of the respondent of strongly agree,
 The above table 4.22 find that the opinion i understand about the products by
signage (or) display of the respondent are majority of 26 % of the
respondent of strongly agree,.
 The above table 4.23 find that the rate the quality of item as per the
advertisement of industry of the respondent are majority of 23 % of the
respondent of excellent.
 The above table 4.24 find that the rate the attractiveness of the products of
the majority of 26 % of the respondent of very poor.
 The above table 4.25 find that the presentation of products of the respondent
are majority of 23 % of the respondent of average
 The above table 4.26 find that the arrangement of products of the respondent
are majority of 24 of the respondent of poor
 The above table 4.27 find that the range of product of the respondent are
majority of 32 % of the respondent of average.
 The above table 4.28 find that the customer schemes of the respondent are
majority of 24 % of the respondent of excellent.
 The above table 4.29 find that the sales representatives of the respondent are
majority of 29 % of the respondent of very poor.
25 % of the respondent of excellent.
SUGGESTIONS
The following suggestions could be made for the better performance of Big
Bazaar,
 Review of everyday discounts/offers at signage whether they are updated

properly or not.
 Signages should be displayed properly on the floor and near the entrance
gate.
 More security gadgets and checks should be there to control thefts and
employees working.
 Availability of products in each size should be at the floor.
 At least 6 to 8 cash counter should remain open everyday to avoid crowd at

cash counter.
 Increase the number of supporting staff (team members) on the floor of Food
Bazaar to pay proper attention to the customers.
 Increase the brand and products range in the Food Bazaar to increase the
sale.
 Interaction should be there between employees and customers.
 Sitting arrangement and drinking water facilities on the floor for customers
should be maintained regularly.
 The arrangement of merchandise should be proper on the floor.
CONCLUSION:
The analysis began with a simple question of why consumer behavior and an
understanding of such processes is useful from the perspective of the marketer.
There were a variety of findings uncovered over the course of this research, the
majority of which establish some form of affectation according to psychological
influences and messaging stimuli. Inherently linked to brand loyalty and the
consumer commitment to the product or brand over time, the means of reducing
switching behaviors within extremely saturated marketplaces are directly afforded
by marketing communication. The effectiveness of such communication, however,
can have the desired (or opposite) result on sustaining consumer loyalty over an
extended period of time. While more traditional marketing models focused on
product features and competitive positioning of particular brands or products,
modern marketing emphasizes the relationship between consumer behavior and
value. By enhancing a product's value, consumers are encouraged to engage in the
buying process and are more likely to maintain personal investment in a product
over an extended period of time. The researcher has given some policy
recommendations for the benefits of the Coco-cola industry. if the above says
recommendation is being considered the company may able to maintain the market
is scheme as can company top position in particular in the region.
Bibliography
Web Sites:
 www.pantaloon.com
 www.wikimedia.com
 www.retailindia.com
 www.google.co.in
A STUDY ON CUSTOMER SATISFACTION IN SAI LEAF PLATE

INDUSTRY IN KARUR
QUESTIONARIES
1. This table shows age of the respondent

A. 18 to 21
B. 22 to 25
C. 26 to 30
D. 30-40
E. Above 40
2. This table shows gender of the respondent
A. Male
B. Female
3. This table shows educational qualification of the respondent
A. 10th
B. 12th
C. Graduate
D. Post graduate
E. Others
4. This table shows marital status of the respondent

A. Married
B. Unmarried
C. Unmarried
D. Sister
E. Others
5. This table shows occupation of the respondent

A. Business
B. Government
C. Private
D. Military
E. Others
6. This table shows monthly income of the respondent

A. Below 5000
B. 6000 to 10000
C. 11000 to 20000
D. 20000-30000
E. Above 30000
7. Reason for your visit in your industry
A. Promotional offers
B. Discount offers
C. Range of items
D. Location of the store
E. Others
8. How do you come to know about industry
A. Though advertisement
B. Through friends & relatives
C. Through hoardings / news paper
D. Other medium
E. other
9. How frequency does you visit industry

A. Occasionally
B. Once in a month
C. Once in a week
D. Once in a year
E. When as a requried
10.Which sales promotion activity attracts you more

A. Promotion activities
B. Offers
C. Discount on every article
D. Gift on purchase
E. Others
11.In which sales promotional activities are you satisfied more in viewin match
A. Payback offers
B. Monthly saving offer
C. Gift voucher
D. Big day offer
E. Others
12 . Which medium do you feel is suitable to promote the various promotional

schemes?
A. Radio
B. Television
C. News paper
D. Hoarding
E. Others
13.The advertisement on attracts me to purchase items.

A. Strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly disagree
14. The offers are clearly presented through displays in industry
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
14.The display and promotional offers informed in the store attracts me.
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
15.The sales promotion activities of the company made me to visit again
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
16.I am aware of promotional offers at industry

A. Strongly agree
B. Agree
C. Neutral
D. Disagree
17.I notice/ hear about the promotional offers today
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
18.The promotional offer of the company are attractive and induce me to make a
purchase
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
19.I am availed with offers during my recent visit.
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
20.I communicates offer at company to my friends/ relatives.
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
21.I understand about the products by signage (or) display
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
22.Rate the quality of item as per the advertisement of industry
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
23.Rate the attractiveness of the products in company
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
24.How do you rate the presentation of products in company
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
25.How do you rate the arrangement of products in company
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
26.How do you rate the range of products in plate industry
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
27.How do you rate the customer’s schemes of the company?
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
28.What do you think about the approach of sales representative
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
29.What is your opinion about company on availability of product?
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
30.What do you think about the sales service of company
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor

A Study On Customer Preference

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A STUDY ON CUSTOMER SATISFICATION OF SAI LEAF PLATE

Customer satisfaction depends on the performance relative to a expectations.

A key premise in customer satisfaction is understanding the needs and meeting or

Customer satisfaction survey is the process to monitor the satisfaction

NEED OF INTERNAL CUSTOMER SATISFACTION SURVEY ARISES

 Rapidly growing organization.

BENEFITS OF AN INTERNAL CUSTOMER SATISFACTION SURVEY

Ø It creates better teamwork and much improved work process.

Ø It leads to higher output and superior quality product.

Ø It decreases the turnover.

Ø It enhance communication and hence helped in team building, hence there is

Ø A good employee feedback survey improves employee attitude and boosts

INTERNAL CUSTOMER-SUPPLIER RELATIONSHIP

In an organization, from procuring an order to delivering the final product, a

The importance of a customer is well known from the maxim, “Customer is

1) There will be less employee turnover.

2) Optimum utilization of available resources will take place.

5) Least conflicts in the departments.

It is defined as when company communicates its policies to the

In this employees communicate company product to its final end users.

INTRODUCTION TO CUSTOMER SATISFACTION

Today’s companies are facing their toughest competition ever. These

Too many companies think that it is the marketing/sales department’s job to

DELIVERING CUSTOMER VALUE AND SATISFACTION:

INTERNAL RECORD SYSTEM

Marketing managers rely on internal reports on orders, sales, prices, cost,

THE MARKETING INTELLIGENCE SYSTEM

A marketing intelligence system is a set of procedures and sources used by

Third, companies can collect competitive intelligence by purchasing

SOURCES OF INTERNAL DATA

Sources of internal data are of two types:

1. Internal or primary data

2. External or secondary data.

Company profit-loss statements, balance sheets, sales figures, sales call

NEED OF THE STUDY

Customer satisfaction survey is a systematic process for collecting consumer data,

(Schrader 1999; Meijkamp 2000), ski rental and washing services

(Gudgion and Thomas 1991; McKenzie-Mohr, Nemiroff et al. 1995;

A number of examples (mainly from the business-to-business area) exist that

To address this problem, changes are needed in consumption behaviour;

Paul S. Goldner (2006) Grigoroudis, E and Siskos, Y (2009)

defines, “…a customer is any organization or individual with which you

(Hanif, Hafez & Riaz, 2010

Customer satisfaction is an evaluation of difference between prior

(Khayyat & Heshmati,2012).

(Yuan Hu, Ching-Chan&Cheng, Hong,2010)

No one is important than customers and their satisfaction is the ultimate

There are number of imperial studies on specific relationship of employee’s

Customer satisfaction with offices is resolved by specialized execution, as

Mobile applications and administrations progressively help us in our everyday life

SAI LEAF PLATE INDYSTRY

To meet hygiene requirements, paper cups are generally manufactured from

Originally paper cups were printed using rubber blocks mounted on

The latest development is DirectX printing, which allows printing on very

The manufacture of paper usually requires inorganic chemicals and creates

Paper vs. plastic.

A number of cities – including Portland, Oregon – have banned XPS foam

Habitat loss trees used.

A plate is composed of:

 The well, the bottom of the plate, where food is placed.

Size and type

 Saucer: a small plate with an indentation for a cup

The practice of collecting "souvenir" plates was popularized in the 19th