Dell: Correlations & Regression Analysis

For the Dell case data, carry out the following tasks using SPSS.

1. Can the Overall Satisfaction (q4) be explained in terms of all 13 evaluations of Dell
(q8_1 to q8_13) when the independent variables are considered simultaneously? Interpret
the results.
2. Can the Likelihood of choosing Dell (q6) be explained in terms of all 13 evaluations of
Dell (q8_1 to q8_13) when the independent variables are considered simultaneously?
Interpret the results.
3. Can Price Sensitivity ratings of q9_5per be explained in terms of all 13 evaluations of
Dell (q8_1 to q8_13) when the independent variables are considered simultaneously?
Interpret the results.
4. Can Price Sensitivity ratings of q9_10per be explained in terms of all 13 evaluations of
Dell (q8_1 to q8_13) when the independent variables are considered simultaneously?
Interpret the results.

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