Professional Documents
Culture Documents
’ –
Seth Godin
Round 1-
Online quiz: This round will test your knowledge of the various fields of marketing. Be it
advertisements, marketing strategies used by giants, or some bookish concepts, this round
will have everything.
It will be an elimination round!
Round 2-
In this round, you will be provided with a live marketing problem in the form of a case.
You will have to collect facts, analyse the current market trends, but most importantly-
think out of the box- and come up with a solution to the problem. Well, this is what a
marketer does!
Round 3-
Based on the innovativeness and feasibility of solutions in catering to the problem at
hand, top teams would be selected and invited for the final round at the campus.The
teams would have to present their solutions in front of a panel consisting of industry
experts and academicians in the field of Marketing.
RULES
IMPORTANT DATES
For any queries contact any of the event managers or mail us at business@techkriti.org
Monu Singh +91-8335844007monus@iitk.ac.in
Prashant Tiwari +91-8319784838Tiwarip@iitk.ac.in
Ketan Vittal Bhosale+91-7208272656bhosalek@iitk.ac.in
Pavan Vepada +91-7666280168vepada@iitk.ac.in
Nonu Sharma +91-7899760478nonu@iitk.ac.in