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PRINCIPLES OF LIVESTOCK
PRODUCTION
BEEF CATTLE PRODUCTION:
SWOT ANALYSIS
The market for local beef has always been present, with demands for
consumption, besides being used in food industries for meat based products such as
Ramly Burger.
There is a high demand for locally produced beef as the locals prefer meat that
is fresh, compared to those which are chilled or frozen. Some people also prefer the
taste of local beef compared to Australian or New Zealand beef which have their own
distinctive taste.
Location advantage
Malaysia is strategically placed in South East Asia, which is between the East
and the West. This eases export to countries such as Europe, China, and others. This
Veterinary infrastructure
Several regulations have been set for national beef production. For example,
halal requirements and guidelines ensure cleanliness and safety.
High per capita consumption
Malaysians consume a lot of meat, after poultry and fishes. Many of the local
The government is highly investing its efforts in ensuring enough beef cattle
production for the country. This can be seen through efforts like allocating lands for
specific livestock rearing usage, and the recently launched napier grass planting
Several foreign companies also have set up their businesses in Malaysia, and
have grown large and contributing greatly to the local production of beef cattle. One
optimal amount of beef for consumption due to its low genetic capabilities. Some
efforts have been done to cross breed them with beef cattle species such as Brahman
from India. However, the production of high quality and high yielding breeders are still
low.
lawyers, and engineers. Experts in veterinary required for beef cattle production is
lacking in numbers. One expert may need to supervise and give advices to many farms
at once, making their advises quite general instead of being focused and specific.
Even though the government has allocated several lands for agricultural use
and livestock production, the numbers are still low due to lands being used for
property development, besides some lands being left barren and undeveloped.
This is mainly on small investments, due to economic of scale and efficiency issues.
Small farms are only capable of producing beef cattle for a certain period of time, and
cannot fulfil a long-term requirement, especially those imposed by countries such as
Singapore.
Malaysia’s weather is hot and humid, which stresses animals causing them to be
thin besides refusing to eat, thus low production. This is more prominent of oversea
breeds which prefer cool climate and better quality forages.
Countries such as Australia or New Zealand are very strict in their import
procedure, where all cattle should be free from any diseases. They also must pass
physical inspections.
Countries such as Australia or New Zealand are very strict in their import
procedure, where all cattle should be free from any diseases. They also must pass
physical inspections.
Many farmers are involved in small scale, besides the lack of cooperation
between them. They set their own prices, affecting the market price for meat.
OPPORTUNITIES
Some imported beef, especially from India was found to be buffalo meat. Some
people are also concerned on the validity of halal status due to absence of halal logo,
thus their decision to buy locally produced beef instead. Some of them even prefer to
Population growth
Malaysia’s population is rapidly increasing, due to high quality of life and great
health being factors encouraging marriage and raising children. Furthermore, with
expatriates and workforce immigrating into the country for education and construction
purposes, the number will continue to increase. They will buy local foods, several of
them using meat such as curries and barbecue.
beef cattle produced here can also be exported to Middle Eastern countries.
The government have set up several authorities responsible for managing and
advising cattle producers. For example, Veterinary Department offers advices on health
and disease management. Ministry of Agriculture and RISDA also has staff doing
There is still room for suppliers to improve themselves and make deals with
oversea companies. The range can be extended worldwide compared to the current
operations
Beef cattle can be locally produced, instead of importing them from overseas.
With enough capital injection from foreign and local investment, besides a
proper cashflow, the production facilities are viable for expansion. More lands and
machinery can be acquired.
Besides the usual fresh, raw beef, companies can adopt a top down approach
where they also produce several meat based products. Examples of companies using
this approach are Charoen Pokphand and McDonalds.
More and more Malaysians are eating meat based products as their quality of
life improve and they can afford it, compared to being stuck between fish and poultry
in the past.
higher now with the introduction of Digital Free Trade Zone (DFTZ) by the government.
Waste materials from rearing beef cattles can be used as agricultural fertilizers,
The high costs of production especially for feed materials, is causing price of
beef products to be more expensive compared to fish based or poultry based products.
Some beef imported from Indonesia are much cheaper, which affects selling of
No uniformity on standards
Several differing standards in local beef cattle production can affect the quality
and texture of meat produced which will also affect people’s perception of local beef.
Threats of diseases
Several existing diseases such as Foot and Mouth Disease (FMD) and mad cow
disease is impairing local production capabilities, as infected cattles are needed to be
quarantined.
Cattle supply can be low at times of drought and natural disasters, thus
increasing their price. Inflation also affects their price greatly compared to several years
ago.
Exchange rate
Nearby countries such as Indonesia and Thailand also have increased their
efforts in beef cattle production, especially in producing high yielding cattle breeds.
High imports
Malaysia is too dependent on imports to fulfil the nation’s requirement for beef.
Super high demands during festivals such as Hari Raya Aidilfitri and Aidiladha,
Chinese New Year, and Deepavali can cause supply disruptions, causing producers