Professional Documents
Culture Documents
SOAP INDUSTRY’
Prepared By
MISS. SWETA B. MASHRU
College
CHRIST COLLEGE, RAJKOT.
Academic Year
2006 – 2007
Class
T. Y. B. B. A.
Roll No.
26
Submitted To
Saurashtra University, Rajkot
Guided By
“Dr. Swati K. Doshi"
This work has not been previously submitted to any other university for
any examination.
Date :-
Place :-
Signature
[Sweta B. Mashru]
First of all, I would like to thank out principal Resp. Father for
providing me an opportunity for the study of B.B.A. College at Christ College
and Dr. Swati K. Doshi, out faculty, who provided me with invaluable
guidance through out my project.
Date: -
Signature
Introduction
5. The fixed assets form the largest component of the small scale units.
6. Most of the funds come from the internal sources of the entrepreneur.
General Information
Total No of workers 6
Skilled 3
Semi-Skilled 2
Unskilled 1
Other Employees 13
Production Manager 1
Sales Manager 1
Packing In-Charge 1
Stock Officer 1
Salesman 3
PROPRIETOR’S PROFILE
Proprietor
Personnel Production Sales Finance
Department Department Department Department
Employees Sales Manager Accountant
Packing Foreman Chemist
In charge
Workers Workers
1. Machines Availability :
The required machines for soaps are available from
Rajkot district. There is a vendor at Shapar itself who
Sells machines at reasonable rates.
2. Raw Materials :
The raw materials required for soap is procured
From Mumbai and Ahmedabad. Mumbai and Ahmedabad
Are well connected to Rajkot by roads, rails and airways.
3. Infrastructures Facilities :
The infrastructures facilities like railway station
(Within 30 kms. In Rajkot & Gondal), airport (in Rajkot),
road transport, post office, banks, telephone exchange
4. Availability of Labour :
Skilled & semi skilled labourers are available at
Reasonable rates in Rajkot.
Besides the site is connected with Rajkot city, which
is a big commercial city.
Soap is a product that many people might take for granted or consider
rather ordinary, but for some, lathering up can be a treasured part of a
morning or nightly routine.
Scented, or unscented, in bars, gels and liquids, soap is a part of our
daily lives.
USAGE: -
Soap manufacturers originally targeted their products to the lowest
income strata in well as rural areas, positioning their brands as a way to
remove dirt and clean the body. For some brands, that positioning persists
even today with a focus on removal of body odour and keeping the user
healthy. However, soap positioning is moving towards skin care as a value
added benefit.
The usage of soaps has increased manifold with changing life styles,
growing purchasing power, increased awareness of the consumer to brands
offering superior value and the spread of audio-visual media.
“STAR” is a bathing soap, which removes body dirt and odour
providing soft, silky skin and refreshing tint.
FEATURES: -
“STAR” is a bathing soap with fragrance and extracts of real
watermelons. The fragrance of this soap is unmistakably unique and
transports you directly to the refreshing world.
The USP of “STAR” is that no other soap in Indian soap industry
presents the formula of using watermelon scents. Moreover, the whole of
India, especially Saurashtra region has to face scorching heat and “STAR”
Ingredents of Soap :-
Ingredients Functions
Aqua Solvent
Sodium Laureth Sulfate Surfactant
Cocamidopropyl Betaine Surfactant
Acrylates Copolymer Structurant
Parfum Fragrance
Mica Colourant
PEG-75 Shea Butter Glycerides Skin Conditioning Agent
Guar Hydroxypropyltrimonium Chloride Skin Conditioning Agent
Disodium EDTA Sequestrant
Sodium Chloride Viscosity Controlling Agent
Bis-PEG/PPG-20/20 Dimethicone Viscosity Controlling Agent
Sodium Hydroxide pH Adjuster
Citric Acid pH Adjuster
Sodium Benzoate Preservative
Benzyl Salicylate Fragrance
Butylphenyl Methylpropional Fragrance
Citronellol Fragrance
Geraniol Fragrance
Hexyl Cinnamal Fragrance
Limonene Fragrance
Linalool Fragrance
CI 15985 Colourant
CI 47005 Colourant
CI 77891 Colourant
Marketing is the most important activity for any product. Once the
product 15 produced producers has to offer that production to the market. So,
fat as STAR SOAP is concerned there is nothing need to worry about
marketing activities because is not a final product. The final product of this
unit is a component of a part of watchcase. So we will produce on the basis of
batch production (order wise production)
MARKET POTENTIAL
Soap is a product that many people might take for granted or consider
rather ordinary, but for some, lathering up can be a treasured part of a
morning or nightly routine.
There is no specific channel for this unit. But for the sale of classifying
the distribution channel we can say that this unit follow “Zero Level” i.e.
manufacture to consumer directly. The kind of channel of distribution to be
used by STAR SOAP company understood in the good once with the help of
following chart.
Manufacturer
↓
Consumer Directly
It indicates that the buyers are coming at the site and buy their quantity
and take in their own vehicles.
Toilet soaps are always used in the bar form – there is no other form in
the Indian market – and they are used in the bath. Showers are a distant
dream for 70% of India’s population, who live in villages where there is not
even a regular supply of drinking water. In the urban areas, people bathe by
using a bucket of water, mug and a bar soap. In villages, they usually bathe by
the riverbank or village ponds. Although most of the urban houses have a
shower facility, showers are seldom used because of the scarcity of water.
So, even if Multi National Companies introduces bath & body shower
gels, it would be treated as a luxury by most of the population. For new
entrants in soap industry, they do not have to fear substitutes and they are
very rarely available and used.
[2] Nirma
Nirma is the Rs. 17 billion detergents, soaps and personal care
products brand, and second largest in the Indian bathing soaps market.
It offers varieties like NIRMA BATH, NIRMA BEAUTY SOAP, NIRMA
PREMIUM, NIRMA LIME FRESH, NIRMA SHIKAKAI SOAP, NIMA –
[6] Others
(1) DETTOL soap by Reckitt & Colman of India Ltd. (RCIL) is a
front-runner in the Rs. 50 crores antiseptic category. It has a share of
70% in the antiseptic category whereas 10 to 12% market is covered by
SALVON (J & J and HLL)
(3) Johnson & Johnson has two popular brands – BABY SOAP
and KIDS SOAP.
MARKET SHARE
HLL
NIRMA
GODREJ
OTHERS
RAW MATERIALS
QUANTITIES REQUIRED:
The cost per kg. Of various raw materials used are as under:
1. Soap Noodles Rs. 35 per kg.
2. Talc Powder Rs. 4 per kg.
3. Colors Rs. 500 per kg.
4. Perfumes Rs. 400 per kg.
5. Additives Rs. 100 per kg.
MACHINES
2. Noodle plodder
The Noodle plodder machine is used to convert the mixture
into pallets for further processing.
2. Plastic Trays
They are used to transfer materials
Manually.
=Rs.9,34,500
STAGE - 4
The conveyor then feeds the ribbon the triple roll mill to
Duplex plodder.
The Staff and Labour at ‘ STAR’ soap industry’ comprise the following –
Total – 11
(4) Others
1. Peon – Rs. 1,000 p.m. (one person)
2. Watchman – Rs. 500 p.m. (One person)
Total – 2
1. FIXED CAPITAL
(1) LAND
Number Particulars Area Rate Amount
1 Land 2500 sq. feet 100 2,50,000
2 Stamp Duty --- --- 54,000
3 Registration --- --- 3,000
4 Advocate Fees --- --- 3,000
Total 3,10,000
(2) BUILDING
Number Particulars Area
1 Factory Shed R.C.C.
2 Godown R.C.C.
3 Office R.C.C.
4 Watchman Room R.C.C.
5 Sanitary Block with Overhead Tank R.C.C.
6 Compound Wall R.C.C.
Total Area 2500 sq.feet
BOTTOM LEVEL
N Particulars No of Emp M 2M Annually
o
1 Foreman 1 2,500 5,000 30,000
2 Prod. Workers 4 8,000 16,000 96,000
3 Packing Workers 2 3,600 7,200 43,200
4 Peon 1 1,000 2,000 12,000
5 Watchman 1 500 1,000 6,000
TOTAL 9 15,600 31,200 1,87,200
(3) UTILITIES
No Particulars Qty. Rate M 2M Annually
1 Electricity 3750 kw 4 15,000 30,000 1,80,000
TOTAL UTILITIES 15,000 30,000 1,80,000
5. INTEREST
No Particulars Rate Amount(Rs)
1 2 3 4
1 Ownership Capital 9% 1,76,677
2 Borrowed Loans (SBI Bank) 11% 1,76,677
TOTAL INTEREST 3,53,354
6. DEPRECIATION
COST OF CAPITAL
COST OF PRODUCTION
STAR Soap Industry plans to produce 10,40,000 soap bars per annum.
Particulars Amount
Opening Stock 10,40,000
(-) Closing Stock 1,60,000
Goods sold 8,80,000
Note :- Since STAR soap Industry is a sole proprietor firm, the taxes would be
calculated according slab wise. Here, first Rs. 50,000 is exempted, then 10% on
Rs. 10,000, then 20% on Rs. 90,000 and on remaining at 30% Add to it 2%
surcharge.
PVR = Contribution/sales*100
= 14,93,740/55,00,000*100
= 27.16%
BEP (in Rs.)
Return on Investment
RTO = EBIT/Project cost*100
NPR = PAT/Sales*100
= 1,23,087/55,00,000*100
= 2.25%
SALES FORECASTING
Talc Powder
Mamgeem Minerals,
Plot no. 26054
GIDC,
Opp. Siddharth Ice Factory,
Vatva,
AHMEDABAD – 380 015
Ph. No. (079) 25840380
Additives
Ramesh Brothers,
H-34 Vijay Towers,
Opp. Ahmedabad Diary
Kankaria,
AHMEDABAD – 380 015
Ph. No. (079) 25453156
Soap Noodles
MICRO MACHINES,
Plot No.2,
Dharmajivan Industrial Estate4
Gokuldham Road,
RAJKOT – 360 004.
Ph. No. (0281) 368564
E-mail. micro_machines@yahoo.com
Like in any other business, the soap industry too faces a lot many risks.
They are as under:
(1) Competition
(2) Obsolescence of machines
(3) Price War
(4) Quality Maintenance Management
(5) New Entrants in soap Industry