Sales Information Manual

X1D

Sales Information Manual for Hasselblad sales staff and retail partners
  
Contents 2

X1D SYSTEM USPs

Compact Mirrorless Body Design ............................................................................................... 4

Enhanced Connectivity .............................................................................................................. 6
Dual Card Slots ............................................................................................................... 6
USB 3.0........................................................................................................................... 6
HDMI & Audio I/O ports.................................................................................................... 6
Wi-Fi & GPS...................................................................................................................... 6
High Resolution Rear Touch Display ........................................................................................... 7
High Resolution Electronic Viewfinder.......................................................................................... 7
Sensor ................................................................................................................................... 8
XCD Lenses ............................................................................................................................. 8
Phocus 3.1 ............................................................................................................................ 10
Video Output .......................................................................................................................... 10

X1D FEATURES & BENEFITS

Natural Colour ........................................................................................................................ 12

HNCS In Real Terms ............................................................................................................... 12
Software Integration ............................................................................................................... 13
Image Advancement................................................................................................................ 14
Digital Lens Correction ............................................................................................................ 14

X1D SALES SUPPORT INFORMATION

Pricing & Warranty .................................................................................................................. 16

X1D TECHNICAL SPECIFICATION ............................................................................................ 18

MANUALS, DATASHEETS & FIRMWARE ..........................................................................................19

FAQs .................................................................................................................................................21
  X1D System USPs
  
X1D System USPs 4

This ground breaking camera system has many unique points. The next few pages will introduce you to our
next generation X System camera, designed to take your imaging experience to a higher level.

COMPACT MIRRORLESS BODY DESIGN

The Hasselblad X1D is the worlds first mirrorless digital medium
format camera. Weighing less than half of a conventional MF
camera and crafted from quality durable materials, it takes
design inspiration from the original V System. Weather and dust
sealed to stand up to challenging conditions, delivering the
revered image quality Hasselblad has pioneered since 1941.

Its mirrorless body design and central lens shutter allows

shooting noise to be kept very low allowing image capture
without disturbing your subject.
  
5

Designed to be the smallest and lightest mirrorless digital medium format camera possible, whilst still maintaining Hasselblad’s very
high build and image quality standards, the result is barely larger than smaller format mirrorless cameras. The comparison images
(shown to scale) below give an idea of the X1D’s diminutive dimensions shown against other format cameras.

Now you can have the portability and convienience of a smaller format camera coupled with the medium format image quality you
have dreamed of.
  
X1D System USPs 6

ENHANCED CONNECTIVITY
The X1D is equipped with a host of enhanced connectivity
options. These include:

Dual Card Slots

The X1D has dual SD media card slots to maximise storage
options and flexibility.

This type of media card is an industry standard with very good

data transfer rates and wide ranging compatibility with existing
card readers.

Storage options include:

Save captures to card 1, then when it is full use card 2

Future firmware updates will implement addditonal options:

Save captures to both cards simultaneously as a backup

Save RAW captures to card 1 and JPEG captures to card 2

USB 3.0 Type-C Connector

A USB 3.0 Type-C connector allows the user to connect to their
chosen computer system without the need to use an adapter.
It also delivers very fast transfer rates of more than five times
that of Firewire, ensuring tethered liveview or stills capture is an
experience to be enjoyed.

Mini HDMI & Audio I/O ports

The addition of a mini HDMI port along with the associated
Input/Output ports enables videographers to display the video
feed on a larger external monitor for audio and video files.

Wi-Fi & GPS

Wi-Fi is included as standard supporting b, g, n and ac standards
on both 2.4 and 5Ghz where permitted. This allows previews of
the captured images to be viewed on an iOS device along with
remote camera control and a 30fps liveview feed.

GPS is also included as a standard feature enabling geotagging

of your images at capture.
  
X1D System USPs 7

High Resolution Rear Touch Display

The new 3.0” rear display boasts touch capability along with user customisation options including assigning nine favourite
functions to touch buttons. The resolution is 920K dots and the image display performance delivers clear, colour accurate image
reviews and high performance Liveview. The new smartphone style, icon based UI speeds access to even little used functions
ensuring full use of the camera’s capabilities.

High Resolution Electronic Viewfinder

The X1D is equipped with a 2.36MP electronic viewfinder. The
display has a fast refresh rate, wide conrast range (230:1) and
24-bit colour output delivering a crisp, accurate representation of
the capture area. The information within the viewfinder displays a
wide range of information including aperture, shutter speed, shots
remaining and exposure level. The eyestart sensor built in to the
eye cup automatically switches the display from the rear screen as
you place your eye to the viewfinder.
After listening to the feedback from Hasselblad users we have
implemented different image capture modes. These will include
a square format (delivering a 39MP capture) and finally the much
requested XPan panoramic format.

The viewfinder display adjusts to show the correct image area for
the chosen capture ratio with unused areas blacked out.

The X1D offers 3 custom settings on the mode dial that allows the
user to customise the camera settings. For example, you can set
how the AF should work, which exposure mode should be used
and what ISO setting should be used for a particular assignment.
This way you can easily switch between certain behaviours during
a shoot.
  
8

50MP CMOS SENSOR

The X1D will ship with the tried and tested 50MP CMOS sensor. The 44 x 33mm chip offers a considerable improvement in image
capture quality compared with full frame and other smaller sensor formats. To allow photographers using this sensor to extract the
maximum image quality available the sensor is capable of delivering up to 14 stops of dynamic range. Coupled with the extended
shutter speed and ISO range, this sensor is capable of recording breathtaking detail even in poor lighting conditions.

HASSELBLAD X SYSTEM LENS RANGE

The Hasselblad XCD lenses are some of the finest optics available on the market today. These lenses, which are all designed in
Sweden, have all gone through a stringent development, testing and production process to ensure they satisfy the demands of high
end mirrorless digital capture, and high resolution sensors. Additionally an adapter is available to allow the mounting of HC & HCD
lenses.
  
X1D System USPs 9

X System Lens Range XCD 3,5/45mm

The current range includes the following focal lengths: f/3.5
100
XCD 45mm, XCD 90mm lenses.
Additional focal lengths will be added shortly. 80
1

60

MTF (%)
XCD 3,5/45mm

Distortion (%)
40
Focal length: 45mm 0

Equiv. Focal length: 35mm (comparing 33 x 44 with 24 x 36 20

diagonal)
0 -1
0 10 20 0 10 20
Aperture range: 3,5 - 32 Image height (mm) Image height (mm)

Weight: 475g f/8

100 1.0
Filter diameter: 67mm
Minimum distance object to sensor: 0.4m 80 0.8

Relative illumination
60 0.6
XCD 3,2/90mm
MTF (%)

Focal length: 90mm 40 0.4

Equiv. Focal length: 71mm (comparing 33 x 44 with 24 x 36 20 0.2

diagonal) f/8
f/3.5
0 0
Aperture range: 3,2 - 32 0 10 20 0 10 20
Image height (mm) Image height (mm)

Filter diameter: 67mm

Minimum distance object to sensor: 0.7m

The Hasselblad Central Lens Shutter XCD 3,2/90mm

While the principal of a central, or leaf shutter is very simple, f/3.2
designing one which is fast, accurate, durable and energy 100

efficient is a great challenge. The shutter units are built at

80
our factory in Sweden where we can control each step of the 1

manufacturing process and maintain the utmost quality, shot 60

MTF (%)

after shot. 0
Distortion (%)

40

For a leaf shutter to be effective it must accelerate to its open -1

position as quickly as possible and also close quickly and 20

reliably, using minimal power and without causing damage to the 0 -2

0 10 20 0 10 20
blades. This design has many advantages: Image height (mm) Image height (mm)

• Flash sync at all shutter speeds, up to 1/2000th second. f/8

100 1.0

• No energy is required to hold the shutter in an open or closed state

80 0.8
as the powerful neodymium magnets perform this function.
Relative illumination

60 0.6
• The acceleration speed of the leaf blades is very high, so the time
MTF (%)

taken for the blades to fully open and close is minimal. 40 0.4

• Calibration of shutter speeds is not dependent on mechanics or

20 0.2
springs and can be set extremely accurately. f/3.2
f/8
0 0
0 10 20 0 10 20
• The shutter is incredibly durable. Working with test exposures of up Image height (mm) Image height (mm)
to 1/1000th second we have seen extremely high life cycles, well
beyond the existing service limit of 1,000,000 exposures.

• The shutter is in a ‘ready’ state at all times so does not need to be

‘cocked’.

• Virtually no vibration for longer exposures.

  
X1D System USPs 10

PHOCUS
The simplest way of processing your Hasselblad RAW files, ensuring the best corrections and extraction of the finest detail
possible.

In conjunction with the release of the X1D camera system, our raw conversion software has been further enhanced with additional
tools. Perspective adjustment has been added for converging vertical corrections to complement the adjustment layers added in
version 3.0. Lens corrections for the X system lens range including those for HC/HCD lenses on the X1D have been added to the
already extensive range available.

HD VIDEO CAPTURE
The X1D is capable of capturing HD (2K) video at 25 fps.

You are able to export your movie captures as H.264 files (Mpeg)
and play them back in Phocus or other compatible software.

Coupled with the HDMI and audio facilities on the new camera,
the capture of high quality video output is simplicity itself.
  X1D Features & Benefits
  
X1D Features & Benefits 12

NATURAL COLOURS
Whilst image colour and tonality is somewhat subjective, the
tones displayed in an image are controlled by the following:

• Pixel size and sensitivity (Dynamic range)

• Number of bits per colour channel in the

A/D conversion process

• Colour profile applied to the resulting image data

For serious users who demand the utmost colour accuracy the
Hasselblad Natural Colour Solution (HNCS) was developed.
The system delivers the best possible natural colour’s from the
selected chip without having to select from multiple presets.

The HNCS delivers smoother tonal transitions and a more

analogue film like image quality straight out of the camera,
thanks to its 16-bit colour depth, compared to the majority of
smaller DSLR sensors.

HNCS IN REAL TERMS Photo: Paul Gisbrecht

We spoke to many of our photographers and the feedback was

unanimous:

“We find that solutions where you have to sacrifice some

colours in order to get others right are unacceptable.”

“We want correct colours in every shot, regardless of

subject.”

“We want a simplified colour temperature control, one that

ensures the correct rendition of colours.”

“We want a one-profile solution in order to keep colour

management simple.”

To satisfy these requirements we produced a colour look-up-

table (LUT) so that, based on the adjusted colour balance
input, we can render the image with this LUT. We have also
recalculated the algorithms and taken aspects of CMOS
sensitivity and filter characteristics into account to produce
the most natural colours possible so that even skin tones show
significant benefits from this approach. This process culminated
in the creation of the Hasselblad RGB profile. For users with a
wider gamut requirement, the Hasselblad L*RGB profile was also
created, which incorporates LAB colour data for an extended
colour space.
  
X1D Features & Benefits 13

SUPERIOR IMAGE QUALITY

What allows Hasselblad to claim the best image quality when
everybody else claims the same thing?

The X1D system is comprised of a number of exceptional

components which, when combined, results in something truly
unique- Hasselblad Image Quality.

Delivering state-of-the-art image quality is  - and has always

been - our primary goal. These are the reasons a Hasselblad X1D
system delivers exceptional file quality.

1 The use of the highest quality CMOS sensors available ensuring wide
dynamic range, vivid colours and high resolution.

2 A unique high performance lens line with the addition of individual and
accurate lens enhancement corrections.

3 HNCS - Hasselblad Natural Colour Solution which delivers true and

accurate colours.

4 Hasselblad Phocus software - The processing engine which ensures

the image quality based on advanced proprietary algorithms.

SOFTWARE INTEGRATION
Linking all parts together
Phocus is the software package that links all our great
integration together. Phocus ensures that we have our fast
and efficient lens corrections, extensive remote control and
not forgetting Phocus Mobile for iPad, iPhone and iPod Touch.
Phocus has a simple and familiar interface making it simple to
use for a new user.

Phocus Mobile
Our Application for iPad, iPhone and iPod offers a great way to
view, rate and control your X1D camera. It is a FREE download
from the Apple App store. It is easy to use and configure, and Phocus Mobile for iOS offers extended flexibility with
you’ll be up and running in seconds. remote shooting and browsing.
  
X1D Features & Benefits 14

IMAGE ADVANCEMENT
Phocus, Hasselblad’s powerful imaging software has both brains
and brawn. Brains in its attractive working environment and in
the advanced tools that form the core of this amazing program,
and brawn in its sheer power and performance.

In addition to its powerful RAW processing engine, Phocus

provides you with comprehensive tethered camera controls as
well as unique mobile solutions for more flexible studio work,
client review, and so on. Phocus for Mac and Windows users
is available for free download, with unlimited installations and
distribution from www.hasselblad.com. On the Mac platform,
Phocus offers support for RAW files from around 200 other
digital cameras.

DIGITAL LENS CORRECTION

Hasselblad’s modern lens design has been optimised for digital
perfection, including full automatic correction for chromatic
aberration, distortion and vignetting. Phocus calculates the
optical corrections for every shot at the given distance and
aperture setting, providing perfect images, and an ideal basis
for optimal image rendering and further processing. Hasselblad
digital lens correction technology works automatically with all
Hasselblad lenses, even with tilt/shift movements and it works
manually with all the classic V System lenses.

without correction with distortion and vignette correction

The above image was shot on using a V System CF30mm fisheye lens. Phocus is able to
correct the fisheye distortion to give a rectilinear effect.
  X1D Sales Support Information
  
Pricing & Warranty 16

Product Item Number Description MRSP - €

3013900 X1D camera body EU, HK, Australia, SA, UAE, Russia 7900

3013901 X1D camera body USA, Canada 7900

3013902 X1D camera body Japan China Korea Singapore 7900

3013903 X1D camera body ROW 7900

XCD Lens Item Number Description MRSP - €

3025045 Hasselblad Lens XCD 3,5/45mm 1900

3025090 Hasselblad Lens XCD 3,2/90mm 2290

X1D Accessories
Description MRSP - €
Item Number
3025000 XH Lens Adapter

3054753 X1D Camera Bag 299

3054755 X1D Hand Strap

3053639 Leather lens pouch for XCD lenses

305752 Rechargeable Battery 3200 mAh (for X System)

3054759 Battery Charger BCX-1 (for X System)

3054176 USB 3 cable Type C - Type A (1,5m)

Standard Warranty

The Hasselblad X1D and lenses are supplied with a 12 month warranty (lenses are covered for 1,000,000 exposures). If you register
before 31st December 2016, you will receive an extra 12 months warranty absolutely free.

How to claim the additional warranty

To claim the additional 12 months warranty you will need the original purchase receipt (for the date and place of purchase), the serial
numbers for the new camera and lenses. The following procedure must be followed:

1. Visit www.hasselblad.com and click the SIGN IN option.

2. If you do not have a Hasselblad account you will need to create an account before you are able to register your equipment.

3. Once signed in, select the EDIT PROFILE option.

4. You will now be able to register the new product. Once you register the camera the system will check the purchase date against
our records and issue the additional warranty to the camera. A confirmation e-mail of this will be sent to the registered users e-mail
address.
  X1D Technical Specification
  
X1D-50c 18

Sensor type CMOS, 50 megapixels (8272 × 6200 pixels, 5.3 × 5.3 µm)
Sensor dimensions 43.8 × 32.9mm

Image size Stills: RAW 3FR capture 65MB on average. TIFF 8 bit: 154MB; Video: HD (1920 x 1080p)
Stills: Lossless compressed Hasselblad 3FR Raw + JPEG
File format
Video: H.264 Compressed (25 fps)
Shooting mode Single shot stills, Video
Colour definition 16 bit; Dynamic range up to 14 stops
ISO speed range ISO 100, 200, 400, 800, 1600, 3200, 6400, 12800 and 25600
Storage options Dual SD card slots
Colour management Hasselblad Natural Colour Solution
Storage capacity 16GB card holds 240 images on average
Capture rate 1.7 - 2.3 frames per second
3.0 inch TFT type, 24 bit colour, 920K pixels; Touch functionality: Yes, full support
Display
Live View: On camera, host and iOS device with high frame rate (30 fps)
Histogram feedback Yes (on rear display)
IR filter Mounted in front of sensor
Acoustic feedback Yes
Software Phocus for Mac and Windows. Compatible with Adobe Photoshop Lightroom® and Adobe Camera Raw®
Platform support Macintosh: OSX version 10.10; PC: Windows 7 / 8 / 10 (64 bit only)
Host connection type USB 3.0 (5 Gbit/s) Type-C connector
Additional connections Mini HDMI, Audio In/Out
Operating temperature - 10 ˚C to + 45 ˚C / 14 – 113 ˚F
Wi-Fi & GPS 802.11 a, b, g, n or 802.11 a, b, g, n, ac (depending on region)
Dimensions Camera Body only: 150 x 98 x 71mm
Weight 725g (Camera Body and Li-ion battery )

Camera type Mirrorless Large Sensor Medium Format

Lenses Hasselblad XCD lenses with integral lens shutter, H System lens range with optional lens adapter.
Shutter speed range 60 minutes to 1/2000 sec with XCD Lenses
Flash sync speed Flash can be used at all shutter speeds
Viewfinder 2.36MP XGA Electronic Viewfinder
Autofocus metering via contrast detection
Focusing
Instant manual focus override
Automatic TTL centre weighted system. NikonTM compatible hotshoe
Flash control
Output can be adjusted from -3 to +3EV.
Exposure metering Spot, Centre Weighted and CentreSpot
Power supply Rechargeable Li-ion battery (7.2 VDC/3200 mAh)
  
Manuals, Datasheets & Firmware 19

X1D camera data downloads:

For the latest datasheets and manuals please visit:

www.hasselblad.com/support/manuals/x1d-manuals

For the latest firmware please visit:

www.hasselblad.com/support/manuals/medium-format-firmware

For the latest software please visit:

www.hasselblad.com/support/manuals/software-current
  FAQs
  
FAQs 21

CAN I CUSTOMISE THE TOUCHSCREEN DISPLAY?

Yes, including language preferences.

WHY NO THUNDERBOLT?

USB 3.0 is the industry standard allowing both Mac and PC users equal compatibility.

CAN I CAPTURE JPEG IMAGES?

Yes you will be able to capture Full and 1/4 size JPEG files.

CAN I SELECT WHICH MEDIA CARD TO SAVE IMAGES ON?

Yes it is possible to select which card to save images on from the storage menu.

WILL THE CURRENT H LENSES BE COMPATIBLE WITH THE X1D?

Yes, via the optional XH Adapter.

CAN I SHOOT TETHERED WITH MY HASSELBLAD?

Yes. Phocus 3.1 supports tethered shooting on all Hasselblad Firewire and USB equipped cameras.

WHY ONLY HD/2K VIDEO WITH THE X1D ?

Due to the data bandwidth required for UHD video, it is not possible for the X1D to achieve the frame rates required for UHD video.

CAN I CAPTURE RAW VIDEO?

No, the Hasselblad X1D can only capture in the H.264 (MPEG) format.

DOES THE X1D OFFER ANY IMAGE STABILISATION?

The X1D has no built-in stabilisation function. Third-party accessories offer this feature.

CAN I CHARGE THE BATTERY IN THE CAMERA?

The battery must be charged outside of the camera via the supplied charger.

WILL YOU BE ADDING FURTHER X SYSTEM LENSES TO THE RANGE?

Yes, the two initial lenses will be followed shortly with additional focal lengths.

WHAT IS THE DIFFERENCE BETWEEN THE AUTOFOCUS SYSTEMS ON THE H6D AND THE X1D?

The X1D uses contrast detection on the main sensor whereas the H6D uses a dedicated autofocus sensor

CAN I USE MY HC/HCD LENSES WITH THE X1D?

Yes, with the optional XH Adapter.

HOW CAN THE PRICE OF THE X1D BE ONLY 7900€ WHEN THE H6D SELLS FOR 22900€ AND HAS THE SAME SENSOR?

The H6D is priced higher as it is a much more modular system comprising a choice of optical viewfinders, has a dedicated
autofocus system and a removalable digital back, that can be used with technical camera systems or replaced with a film back if
required. Additionally it is supported by a trade-in program.

The X1D is offered at its competitive price as it is not supported by a trade-in program, the camera has fixed viewfinder and has
no technical camera connectivity.

HOW MANY FOCUSING POINTS ARE AVAILABLE ON THE X1D?

The default focusing area is located in the centre of the viewfinder display. Additionally it is possible to select your prefered focus
area by double tapping another AF area on the rear display. These are arranged in a grid pattern around the centre point. These
addtional AF points will be implemented via a future firmware update.
  
FAQs 22

WHAT METERING MODES ARE AVAILABLE ON THE X1D?

There are three metering options on the X1D. These are spot, average and centre weighted.

IS IT POSSIBLE TO TRIGGER THE CAMERA REMOTELY?

Yes, you are able to trigger the camera via Wi-Fi using the Phocus mobile app.

HOW DO I ZOOM INTO MY IMAGES ON THE REAR DISPLAY?

The rear screen can be Zoomed in different ways:

1: Pinch to zoom (can also zoom out to 9-thumbnail view)

2: Double tap to zoom in to 100% at required location

3: Use the AE-L and AF-D buttons to Zoom-in/Zoom-out of the image

WILL THE AUTOFOCUS WORK IN LOW LIGHT?

Yes, the X1D autofocus will work well in general lowlight conditions such as indoors with tungsten lighting. When the illumination
drops too low the AF illuminator will be triggered to enable focus to be achieved.

WILL YOU BE RELEASING A 100MP VERSION?

No, it is not physically possible to fit a full frame MF sensor into the X1D body.
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