Jeff Hersheway

hershjeff36@gmail.com

630-258-0858
Copywriter
Chicago, IL
Skilled marketing storyteller with 3 years of experience copywriting,
copyediting, and video/audio editing through college coursework and hershewaystorytelling.com
internships. Ambitious and detail-oriented personality, flexible and
linkedin.com/in/jeffhersheway
versatile, and maintains a great sense of humor under pressure.

WORK EXPERIENCE SKILLS

Junior Copywriter Microsoft Office MOZ SEO Social Media
Frey Design Group
08/2017 – Present Roselle, IL Advertising Leadership Development Writing
Achievements/Tasks
Editing Outbound Marketing
Set standard for content branding guidelines for CBRE, JLL,
PapaNicholas Coffee, and Union National Bank Adobe Creative Cloud Content Development
Raised social media engagement on Instagram and Twitter
by 300% Branding Event Marketing Yoast SEO Tools

Developed new content structuring methods for Navy Pier Digital Media Strategy Branding Garage Band
Overhauled Portfolio, Handbook and About Content for
Union National Bank, Frey Design, and McShane iMovie Google Analytics Event Planning
Construction
Tweet Deck Recruitment
Contact: Alden Earl – alden@freydesigngroup.com

Copywriter Intern
Walton Isaacson PERSONAL PROJECTS
06/2016 – 08/2016 Chicago, IL
National Pork Board Capstone (01/2017 – 04/2017)
Achievements/Tasks I along with four other students created a multi-faceted spot
Created Addy-Award Winning radio script targeting campaign for the National Pork Board for my senior year capstone
multicultural markets for Country Financial project. Among the executions were a rap video called "Start a
Beef With Beef," an event powered by solar energy to show the
Conceptualized and pitched Super Bowl 2018 media NPB"s dedication to the environment, and print advertisements
disruption concepts for Lexus showcasing the flexibility of the protein. Our mock-agency won
"Best Executions."
Contributed social media posts to Tony Roma's with over
200 engagements
GRiT Student Advertising Competition (10/2016)
Developed and executed three all-new sparkling wine I along with three students from across Iowa were to
brands for Constellation Brands targeting Millennials conceptualize, media plan and pitch an advertising campaign to
the Iowa Cubs marketing team within 12 hours. This included rough
Contact: Fernanda Burgel – feburgel@yahoo.com brainstorming, research, sketches, and a ten minute presentation
to the team. At the end of the day, our mock agency won against
Content Intern five others vying for the award.

Ecoco Inc.
06/2015 – 08/2015 Chicago, IL
Achievements/Tasks ACHIEVEMENTS
Wrote 120 nail lacquer descriptions for Eco Pro and
American Colors GRiT Advertising Competition (11/2016)
Developed new nail lacquer collections, including the 1st Place
Zodiac Collection, Fall Colors Collection, and Springtime
American Advertising Federation Student ADDY
Collection
(02/2017)
Lead creative intern team as Head of Content Silver
Aided in contributing content for rebranded main website
Drake University Advertising Capstone (05/2017)
Sourced items for trade shows and beauty conferences Best Executions

Contact: Rachel Cohen – linkedin.com/in/rachel-cohen-5523427b

INTERESTS
EDUCATION
Pop Culture Entertainment Kayaking
B.S in Advertising-Creative, Minor in Writing Camping Media Writing
Drake University
08/2013 – 05/2017 3.35/4.0 GPA American Advertising Federation