SEMESTER – I

MBA 501 Organisational Behaviour L T P C

4 0 0 4

COURSE OBJECTIVE
To understand the implications of individual and group behaviour in organizational Context. The
students will conceptualize the components of individual and group behaviour, understand the
practicability of communication and understand the various work situations and apply behavioral
techniques.

UNIT I,
Introduction To Organizational Behaviour – Meaning and role of OB and its relevance in today’s
scenario – Various Disciplines contributing to OB – Harwthrone Experiment - Foundation Of
individual Behaviour –Need And importance Of Organizational Behaviour – Nature And Scope
– Framework of Organizational Behaviour,

UNIT II
Personality Concept – Types – Factors Affecting Personality Theories – Perception –Importance
– Factors influencing Perception – Interpersonal Perception Types, Learning: Types of Learning
Styles, The Learning Process – Learning Theories

UNIT III
OB Modification; Motivation – Theories – Importance – Types – Motivation At Work -Values
And Attitudes – Characteristics – Components – Formation And Measurement –Group
Dynamics – Group Behaviour – Formation – Types Of Groups – Stages of Group Development
– Conflict Management – Nature of Conflict – Types of Conflict

UNIT IV
Leadership – Meaning – Importance Trait, Behavioural and Contingency Theories –Leadership
Styles – Leaders Vs Managers; Conflict: Power and Politics – Sources Of Power –Power Centers
– Organisation Politics

UNIT V

Organizational Structure and Design – Organisation Climate – Factors Affecting Organisation

Climate – Importance; Job Satisfaction – Organisation Development –Organisation culture –
Organisation Change – Current Trend in OB
Reference Books:

1. Stephen Robbins, Organisational Behaviour, Prentice Hall of India

2. Udai Pareek, Understanding Organisational Behaviour, Oxford University Press
3. L.M.Prasad, Organisational Behaviour, Sultan Chand & Sons
4. Fred Luthans, Organisational Behaviour, McGraw Hill Book Co.
5. New Storm and Keith Davis, Organisational Behaviour, TMH, ND
MBA 502 MANAGERIAL STATISTICS L T P C
4 2 0 4

UNIT – I
Basic Statistics – Introduction – Measure of Central Tendency & Dispersion – Mean,
Weighted Average, Median, Mode, Range, G.D, M.D, S.
UNIT – II
Correlation – Simple Correlation, Regression – Simple Regression Time Series – Trend
analysis, seasonal variation – Cyclical & Irregular variations (only theory)
UNIT-III
Sampling Theory – Basic Concepts in sampling theory – T Test, Z Test – One sample mean,
Difference between means – F Test, I way ANOVA, 2 way ANOVA - χ² Test – Goodness of fit
and Independent of Attributes-Non Parametric Tests – H Test, U Test, K-S Test
Tests of significance: Hypothesis testing-for large and small samples-T test, Z test, Chi-square
test and analysis of variance
UNIT-IV
Probability – Introduction – Basic Concepts in Probability, Bayers Theorem; -Theory of
Distributions – Binomial, Poisson, Normal
UNIT-V
Index numbers-Meaning, Types of index numbers, uses of index numbers, construction of price,
quantity and volume indices-fixed base and chain based methods, Multiple Regression analysis

Reference Books:
1. Statistics for Management by Richard I. Levin David S Rubin
2. Business Statistics by S.P.Gupta
3. Quantitative Techniques for Management by P.R.Vittal
4. Business Statistics by V.K.Kapoor.
5. T.N.Srivastava – Shailaja Rego – Statistics for Management – Tata McGrawhill
7. PN Arora, Business Statistics, Sultan Chand Publication, ND, 2007
8. Hooda R.P., Statistics for Business and Economics, McMillan India Ltd.
MBA 503 FINANCIAL & MANAGEMENT L T P C
ACCOUNTING 4 0 0 4

COURSE OBJECTIVE
To understand the foundation of accounting and its implication in the conduct of Business. The
COURSE OBJECTIVE of this course is to acquaint the students with the various concepts,
techniques, methods, processes of accounting data, analysis, interpretation, decision making.

Unit I
Financial Accounting & Management-Basics of accounting – concepts and conventions –
Preparation of Trading, Profit and Loss Account and Balance Sheet of business units-
Interpretation

UNIT 2
Analysis of Financial Statements comparative statement, Common Size Statement,
Trend Analysis, Ratio Analysis.

UNIT 3
Fund Flow Statement and Cash Flow Statement

UNIT 4
Marginal Cost – Cost volume profit analysis-Cost Accounting – Elements of Cost– Cost
sheet – Methods of Costing

Unit 5
Management Accounting: Concept, Need, Importance and its scope-Budget and Budgetary
control – Zero Based Budgeting – Performance budgeting

References books:

1. Manmohan & S.N.Goyal, Principles of Management Accounting, Sahitya Bhavan Agra,

2000.
2. Singhal, A.K; and Ghosh Roy, H.J; Accounting for managers, JBC Publisher and
Distributor
3. Jain & Narang – Advanced Accounting, Kalyani Publishers New Delhi
4. M.Y.Khan and Jain – Management Accounting, Tata McGraw Hill Publishing Co Ltd.,
 5. T.Ramachandran – Accounting & Financial Management, Scitech Publications Chennai
6. S.N.Maheswari – Management Accounting, Sultan Chand & Sons, New Delhi

MBA 504 Managerial Economics L T P C

4 0 0 4

COURSE OBJECTIVE
The Course Objective of this course is to provide the students exposure to Managerial
Economics concepts, tools, and techniques, and help them develop abilities and skills required
for the performance.
UNIT I
Introduction to Managerial Economics: Meaning, definition, scope and its importance -
Factors Influencing Managerial Decision – Managerial Economics and other Disciplines
UNIT II
Managerial Decisions-Meaning of Demand- Types of Demand –Determinants of Demand –
Demand Functions – Demand Elasticity – Demand Forecasting Methods – Accuracy of
Forecasting

UNIT III
Costs Concepts - Accounting Cost and Economic Cost – determinants of Cost – Cost – Output
Relationship – Estimation of Cost – Output Relationship

UNIT IV
Determinants of Price- Pricing under Different COURSE OBJECTIVEs- Pricing under Different
Market Structures- Price Discrimination- Pricing of Joint Products

UNIT V
Import of Macro & Micro Factor -Money Supply & Demand for Money – Inflation –Business
Cycle - Government Policy – Fiscal & Monetary Policy – Indian Government Policy, National
Income & Current Issues

Reference Books:
1. Dominick Salvatore, “Managerial Economics in a Global Economy” 4th Edition,
Thomson South-Western
2. V.L.Mote et al, “Managerial Economics”, Tata McGraw-Hill Publishing
Company Limited, India.
3. John Sloman, “Economics”, Pearson Education, India.
4. Joel Dean, “Managerial Economics”, Prentice – Hall of India.
5. Sumitra Pal, Managerial Economics, Cases & Concepts, Mac Millon India Ltd.,
6. G.S.Gupta, Macro Economics, Tata McGraw Hill Company Ltd., India
7. Mehta, PL., Managerial Economics, Sultan Chand and Sons
8. Dwivedi, D N, Managerial Economics, Vikas Publication, ND

MBA 505 Business Laws L T P C

4 0 0 4

COURSE OBJECTIVEs:
• To understand the concepts of business law
• To understand the procedure of application of the business law in various
transactions

UNIT-I
Indian Contract Act-formation-Terms of contract-Forms of contract-Offer and
acceptance - Considerations.

UNIT-II
Capacity-Free consent, Void and Voidable agreements –Illegal agreements

UNIT-III
Performance-Tender-Quasi contract-Discharge-Remedies for breach of contract.

UNIT-IV
Contract of Agency-Types-Creation-Duties and Rights of principal and agent Termination
of agency.

UNIT-V
Sale of Goods Act-Sale or agreement to sell-Formation-Caveat emptor-Implied conditions
and warranty-Rights of unpaid seller.

Reference Books:
1. Kapoor, N D , Business Laws, Sultan Chand and Sons, New Delhi.
2. Sreenivasan, M R, Business Law, Margham Publications, Chennai.
3. Dhandapani, M V, Business Laws, Sultan Chand and Sons, New Delhi.
4. Pillai R S N, Bussiness Laws, S Chand, New Delhi
5. Gofna, Mercantile Law, S Chand, New Delhi.
\

MBA 506 Marketing I L T P C

4 0 0 4

COURSE OBJECTIVE
The Course Objective of this course is to provide the students exposure to modern marketing
concepts, tools, and techniques, and help them develop abilities and skills required for the
performance of marketing functions

UNIT I
Defining Marketing in 21st Century – Importance – Scope – Changing Scenario of
Business & Marketing – Fundamental Marketing Concepts – States of Demand –
Case Study

UNIT II
Components of Marketing Mix – Product – Price – Promotion – Physical Distribution -
Forecasting – Case Study.

UNIT III
Consumer Behaviour – Factors Influencing Consumer Behavior – Stages in Buying
Decision Process – Post Purchase Behaviour – Business Market Vs Consumer Market –
Stages in Industrial Buying Process – Case Study.

UNIT IV
Segmentation: Levels of Market Segmentation – Segmenting Consumer Markets – Bases for
Segmenting Business Markets – Market Targeting – Case Study –
Role & Scope of
Brands – Brand Equity – Devising a Branding Strategy – Brand Positioning – Developing
& Communicating a Positioning Strategy –Differentiation Strategies – Case Study.

UNIT V
Analyzing Competitors – Competitive Forces – Identifying and Competitive Strategies
for Market Leader – Market Challenger – Marketing Follower – Market Nicher Strategies
– Product Lifecycle Marketing Strategies – Case Study.

Text Book:
1 – Philip Kotler, “Marketing Management – A South Asian Perspective”, 12th Edition, Pearson
Publication.
2.Philip Kotler, Kevin Keller, A. Koshy and M.Jha, Marketing Management in South Asian
Perspective, Pearson Education, New Delhi
3. Etzel, Michael J, Marketing Concepts and cases, TMH, ND
4. Zikmund, William G, Marketing, Cengage Learning, New Delhi.
5. Panda, Tapan K, Marketing Management, Excel Books, New Delhi.
6. Kotler,p & Armstrong, Gary,Princilples of marketing Management, Pearson Education, ND
12th Edition

MBA 507 Business Environment L T P C

4 0 0 4

COURSE OBJECTIVEs:
• To understand business environment
• To understand its significance in business.

UNIT-1
The concept of Business Environment– cultural, legal, and social environment - Their impact
on business strategic decisions.

UNIT-II
Political Environment-Government and Business relationship in India-Provisions of
Indian constitution pertaining to business.

UNIT-III
Social environment-Cultural heritage-social attitudes-Impact of foreign culture-castes
and communities-joint family systems-linguistic and religious groups-Types of social
organization-
social responsibilities of business.

UNIT-IV
Economic Environment-Economic systems and their Impact of business-Macro
economic parameters like GDP-growth rate population-Urbanization-Fiscal deficit-Plan
investment-Per capita income and their impact on business decisions-Five Year Planning.

UNIT-V
Financial Environment-Financial system-Commercial banks-Financial Institutions-Reserve
Bank of India (RBI) - Stock Exchange-Industrial Development Bank of India(IDBI)-Non
Banking Financial Companies.

Reference Books:
1. Justin Paul, Business Environment, Tata McGraw Hill Publishing, Co. Ltd., New
Delhi
 2. Suresh Bedi, Mdu, Rohtak, Business Environment, Excel Publishing, India.
3. Shaikh Saleem, Business Environment, Pearson Education Pvt. Ltd., India
4. Chidambaram, Business Environment, Vikas Publishing House Pvt., India
5. John Kew, John Stredwick, Business Environment, Jaico Publishing House, New
Delhi.

MBA 508 Computer Skills L T P C

4 0 0 4

INSTRUCTIONAL COURSE OBJECTIVES

To have hands on experience with Microsoft office tools. Also to learn about sending email &
study about various web browsers.

MS Word – Reporting, Editing & Formatting a report document in word. Also to

learn about sending Mail-Merge documents.

MS Power Point - Formatting slides & Text in Power Point Presentation.

MS Excel - Managing Data, Functions and Charts in Excel Worksheets.

MS Access - Customizing, Organizing, Sorting & Filtering data and also to create
reports for professional data presentation in Access.

Networking - Getting on the Internet, Working with E-mail, Reading a page in a

web browser

Reference Books:
1. Gini Courter Annette Marquis - Mastering Microsoft Office 2000, Professional Edition, BPB
Publications, New Delhi
2. T.Sheela Kumar, S.S.Sridhar, Computer Practice – Anuradha Agencies, Kumbakonam
3. Niranjan shrivastava-Computer Applications in Management-Dreamtech Press,New Delhi