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Personality and Individual Differences 73 (2015) 39–43

Contents lists available at ScienceDirect

Personality and Individual Differences


journal homepage: www.elsevier.com/locate/paid

Life seems different with you around: Differential shifts in cognitive


appraisal in the mere presence of others for neuroticism and impression
management
Liad Uziel ⇑
Bar-Ilan University, Israel

a r t i c l e i n f o a b s t r a c t

Article history: How does mere social presence affect cognitive processes? The extant literature has focused on the
Received 1 July 2014 impact of social presence on cognitive resources. The present study extends this work by focusing on
Received in revised form 9 September 2014 the positivity of cognitive appraisal. Building on recent findings it was predicted that the traits neuroti-
Accepted 16 September 2014
cism and impression management will differentially moderate the effect, such that neuroticism will be
Available online 8 October 2014
associated with a negative shift in appraisal, and impression management with a positive shift. In an
experiment, participants (N = 158) formed evaluations of life events either alone or in social presence.
Keywords:
The results supported the predictions. The findings advance the knowledge about the effect of social pres-
Social facilitation
Social presence
ence on cognition, and about the role of personality in moderating responses in public social contexts.
Neuroticism Ó 2014 Elsevier Ltd. All rights reserved.
Impression management
Cognitive appraisal

1. Introduction Central in these models is an emphasis on cognitive resources


(and their impact on task performance).
The impact of mere social presence on behavior (i.e., the social To date, little attention has been directed at exploring differ-
facilitation effect) has captured the interest of social psychologists ences in the nature of appraisals (i.e., evaluations) taking place in
since the establishment of the field as an experimental discipline the transition from a private to a public social context. That is,
(Triplett, 1898). Early studies were quick to note that mere social we know very little about what changes in people’s judgments
presence could bring about substantial behavioral changes. when they are in a public context, even though such changes are
Interest was focused on the effect of social presence on task (arguably) as influential in affecting behavior as the sheer avail-
performance, with findings showing that social presence causes ability of cognitive resources. Still, this should not come as a sur-
performance improvements as well as impairments (e.g., Allport, prise considering that mere social presence is an important, yet
1924). ambiguous, situation (Blascovich, Mendes, Hunter, & Salomon,
Theoretical accounts of performance changes in social presence 1999; Uziel, 2007). That is, mere social presence carries different
were initially guided by behavioristic models (e.g., increase in meaning among different individuals, yielding what seems to be
commission of dominant responses; Zajonc, 1965). Later theories weak or highly variable response when considered at the group
(including contemporary models) attributed more weight to atten- level (Bond & Titus, 1983). However, when individual differences
tional and cognitive changes that take place in social presence (e.g., are considered, orderly responses to social presence often arise
Carver & Scheier, 1981; Huguet, Galvaing, Monteil, & Dumas, (Uziel, 2007).
1999). For example, the distraction-conflict theory (Baron, 1986) Two personality traits that were found to have a significant role
suggested that social presence distracts one from attending the in moderating response to social presence are neuroticism and
task at hand and consumes critical cognitive resources, thus facil- impression management (IM; Uziel, 2010; Uziel & Baumeister,
itating simple performance but impairing complex performance. 2012). Both traits are associated with a strong motivation to gain
social acceptance and with high sensitivity to variations in social
contexts (Leary, Kelly, Cottrell, & Schreindorfer, 2013; Paulhus,
⇑ Address: Psychology Department, Bar-Ilan University, Ramat-Gan 52900, Israel. 1984). That is, high scorers on both traits are highly responsive
Tel.: +972 3 5318581. in the transition to a public social context. However, the traits dif-
E-mail address: liaduziel@gmail.com fer with regard to the availability of mental resources that are

http://dx.doi.org/10.1016/j.paid.2014.09.023
0191-8869/Ó 2014 Elsevier Ltd. All rights reserved.
40 L. Uziel / Personality and Individual Differences 73 (2015) 39–43

required to successfully adapt to public social contexts (Vohs, all participants signed a consent form and completed personality
Baumeister, & Ciarocco, 2005). Whereas neuroticism is associated questionnaires measuring neuroticism and IM. Next, all participants
with a shortage of self-control resources, IM is associated with were randomly assigned to a private or a public social context. For
sufficient resources (Tangney, Baumeister, & Boone, 2004; Uziel, the public social context group (N = 79) an observer entered the
2014; Uziel & Baumeister, 2012). room and sat behind the participant, who was told that the obser-
Equipped with a different set of self-control resources, neuroti- ver will be in the room in the coming minutes. In the private social
cism and IM predispose individuals to react to public social con- context group (N = 79), participants remained alone in the room.
texts in contrasting ways. This assertion has been supported in All participants were then asked to complete an affect question-
recent studies, which have documented differential effect for pub- naire, followed by the cognitive appraisal task (Events Evaluation
lic social settings on performance in tasks that require self-control Questionnaire; EEQ). Participants proceeded to complete a demo-
resources (e.g., persistence) and creative performance (Uziel, 2010; graphic questionnaire before being debriefed, compensated, and
Uziel & Baumeister, 2012). Specifically, it has been found that for dismissed.
neurotic individuals, even a relatively short duration in a public
social setting is sufficient to deplete self-control resources and 2.2. Tools
impair performance. That is, neurotic individuals are highly moti-
vated in public social contexts, but their self-regulatory resources 2.2.1. Personality
are insufficient to maintain an adequate level of performance. The EPQ-R short scale (Eysenck, Eysenck, & Barrett, 1985) was
There are reasons to expect that the negative impact of public used to measure neuroticism (e.g., ‘‘Does your mood often go up
social context on neurotics’ performance will expand to cognitive and down?’’; a = .86) and IM (using the Lie scale, e.g., ‘‘Do you
appraisal processes. For example, self-control theory (Carver & always practice what you preach?’’; a = .72). Participants marked
Scheier, 1981) suggests that a sense of not meeting desired stan- their level of agreement with each sentence (1 = strongly disagree;
dards is associated with a more pessimist outlook. Moreover, 2 = disagree; 3 = agree; 4 = strongly agree). The Likert-type format
recent findings have revealed a direct link between the availability was preferred over a dichotomous format, because of its improved
of self-regulatory resources and an inclination to hold a positive psychometric properties and successful application in previous
view of life (e.g., Fischer, Greitemeyer, & Frey, 2007; Solberg Nes, studies (e.g., Uziel, 2010).
Carlson, Crofford, de Leeuw, & Segerstrom, 2011). Neurotics’ lack
of sufficient self-control resources in public settings could there-
2.2.2. Affect
fore bring them to construe reality in a more negativistic way. In
Momentary affect was measured with the Positive and Negative
addition, past research has shown that neuroticism is associated
Affect Schedule (PANAS; Watson, Clark, & Tellegen, 1988), which
with a negative associative network (Uziel, 2006). Negativity could
consists of 20 items depicting positive feelings (e.g., ‘‘enthusiastic’’;
therefore constitute a dominant response among neurotics, and
a = .84) and negative feelings (e.g., ‘‘distressed’’; a = .89).
this tendency is expected to strengthen in the public setting
Participants described their state ‘‘right now’’ on a 1 (very slightly
(Zajonc, 1965).
or not at all) to 5 (extremely) scale.
In contrast, for IM, research has found that high scorers experi-
ence a restoration of self-control resources in public social contexts
(Uziel & Baumeister, 2012). Moreover, individuals high in IM have 2.2.3. Cognitive appraisal
displayed a positive shift in the valence of their spontaneous reac- Participants completed the Events Evaluation Questionnaire
tions in public contexts (Uziel, 2010). Considering the availability (EEQ), as a measure of cognitive appraisal of everyday events
of self-control resources among high IM individuals in public con- (Uziel, 2006). The EEQ is comprised of 18 short descriptions
texts, it is reasonable to predict that a positive shift will also show (reflecting the less extreme items from the 30 descriptions that
in their conscious appraisal of stimuli. That is, stimuli (e.g., external appeared in Uziel, 2006) of everyday positive (e.g., ‘‘attending an
events) will appear more positive and rewarding to them (e.g., interesting talk’’), neutral (e.g., ‘‘receiving a letter from an
Fischer et al., 2007). unknown person’’), and negative (e.g., ‘‘causing a light car acci-
The extent to which social presence affects cognitive appraisal dent’’) events representing myriad life domains (i.e., academic,
has not been studied before. In order to explore whether social financial, occupational, social). All events were phrased as general
presence carries a systematic effect on appraisal processes, we occurrences with no reference to the participant’s personal experi-
have asked participants to assign their objective evaluations of ences. That is, the participants were asked to evaluate the events
everyday events from diverse life domains (cf. Uziel, 2006). If the (not to estimate their personal emotional reaction to them) so as
predictions hold true, the findings will imply that mere social pres- to emphasize an analytic approach to the task. The participants
ence carries a substantial impact on people’s responses beyond its were asked to evaluate each event on two separate scales: positiv-
known impact on task performance and on cognitive resources. ity and negativity, each ranging from 0 (not at all) to 7 (extremely).
That is, cognitive appraisal of external reality might also be sub- Both scales showed good reliabilities (a = .76 for the positivity
jected to change by a fairly minor shift in social context. scale, and a = .72 for the negativity scale). To gain participants’
We have also explored if differences in appraisal are related to Overall Evaluation of events, negative scores were deducted from
affective responses. However, based on previous findings we did positive scores for each event and then averaged across events.
not expect shifts in self-reported affect across social contexts Table 1 presents the items of the EEQ.
(Uziel, 2010; Uziel & Baumeister, 2012).
3. Results

2. Method Descriptive statistics across conditions (Table 2) show that neu-


roticism had a positive correlation with negative affect but not
2.1. Participants and procedure with positive affect. In addition, neuroticism had a negative corre-
lation with the overall evaluation of events. For IM, no significant
Participants (N = 158, 86 females, Mage = 24.29, SD = 2.96) were correlations were found with either affect or cognitive appraisal
psychology students. They arrived at the lab individually for an variables across conditions. Lastly, positive and negative affect
experiment on personality and cognitive processes. Upon arriving, were not correlated with event evaluation ratings.
L. Uziel / Personality and Individual Differences 73 (2015) 39–43 41

Table 1
Means (SDs) of the events in the events evaluation questionnaire (sorted by overall evaluation).

Event Positivity Negativity Overall evaluation


1 Attending an interesting talk 6.28 (1.13) 1.18 (1.46) 5.10 (2.19)
2 Marriage of a relative 6.17 (1.17) 1.46 (1.68) 4.71 (2.34)
3 Getting promoted 6.29 (.78) 2.06 (1.48) 4.23 (1.78)
4 Going out with friends 5.96 (1.25) 1.79 (1.41) 4.17 (2.26)
5 Getting a grade in an important exam 5.25 (1.35) 2.94 (1.75) 2.31 (2.37)
6 Taking place of an event that was foreseen 4.51 (1.59) 3.11 (1.63) 1.40 (2.17)
7 Moving to a new home 4.85 (1.49) 3.64 (1.52) 1.21 (2.17)
8 Receiving a letter from an unknown person 4.06 (1.79) 2.86 (1.85) 1.20 (2.71)
9 Being called to a meeting with the manager 4.35 (1.52) 3.87 (1.67) 0.48 (2.09)
10 Having a blind date 4.01 (1.66) 3.54 (1.72) 0.47 (2.78)
11 Investing in stocks 3.81 (1.73) 4.04 (1.68) 0.23 (2.38)
12 Getting negative feedback for performing a task 3.23 (1.91) 4.60 (1.75) 1.37 (3.34)
13 Bidding farewell to school mates 2.59 (1.45) 4.72 (1.49) 2.13 (2.20)
14 Losing 50NIS (New Israeli Shekel) 1.49 (1.90) 4.09 (2.09) 2.60 (3.27)
15 Getting laid off 2.20 (1.52) 5.48 (1.46) 3.28 (2.44)
16 Embarrassing slip of the tongue 1.67 (1.47) 5.19 (1.56) 3.52 (2.54)
17 Get reprimanded by the manager 1.77 (1.47) 5.35 (1.40) 3.58 (2.34)
18 Causing a light car accident 1.30 (1.71) 5.53 (1.84) 4.23 (2.91)

Note. N = 158.

Table 2
Means (SDs) and zero-order correlations among the variables in the study.

Mean (SD) 1 2 3 4 5 6
1 Neuroticism 2.37 (.46) –
2 IM 2.33 (.34) .21** –
3 Positivity evaluation 3.88 (.67) .15 .03 –
4 Negativity evaluation 3.64 (.68) .15 .11 .21** –
5 Overall evaluation 0.24 (.85) .24** .06 .62** .63** –
6 Positive affect 2.58 (.64) .13 .11 .14 .10 .11 –
7 Negative affect 1.46 (.57) .36** .10 .13 .06 .15 .05

Note. N = 158; IM = Impression management.


**
p < .01.

The main analyses explored whether and how mere social Probing the interaction – see Fig. 1 – revealed that neuroticism
presence affects cognitive appraisal. The first analysis focused on had no association with overall evaluation in the alone condition
neuroticism. Overall evaluation of events was regressed on (b = .02, SE = .19, b = .01, t < 1, p = .91), but a strong negative
neuroticism (centered), social context condition (dummy coded: association with overall evaluation in the public social context con-
alone = 0, public = 1; step 1), and their interaction (step 2). The dition (b = .92, SE = .20, b = .48, t = 4.54, p < .001).1 Controlling
analysis yielded no effect for the social context condition (b = .07, for affect and IM in the regression analysis had no impact on the
SE = .13, 95% CI [ .18, .33], b = .04, t < 1, p = .58), but a main effect conclusion. That is, as expected, neuroticism was associated with a
for neuroticism (b = .44, SE = .14, 95% CI [ .73, .16], b = .24, negative shift in cognitive appraisal due merely to being in a public
t = 3.09, p = .002). Importantly, the main effect was qualified by social context.
a neuroticism-by-social context interaction (b = .90, SE = .28, Another set of analyses sought to explore the source of the dif-
95% CI [ 1.45, .35], b = .34, t = 3.24, p = .001; DR2 = .06). ference in overall cognitive evaluation among neurotics between
the two conditions. That is, to explore whether the difference
stems from an increase in attribution of negativity to events or
1
from a decrease in attribution of positivity. To that aim, separate
Public regression analyses were held for each dimension of events evalu-
Alone ation. Focusing first on negativity evaluation, it was regressed on
neuroticism and social context condition (step 1), and their inter-
action (step 2). The analysis yielded no effect for the social context
Overall Evaluation

condition (b = .09, SE = .11, 95% CI [ .31, .12], b = .07, t < 1,


p = .39), but a main effect for neuroticism (b = .23, SE = .12, 95% CI
[.00, .46], b = .15, t = 1.94, p = .05). The main effect was not qualified
by a neuroticism-by-social context interaction (b = .29, SE = .23,
95% CI [ .17, .75], b = .14, t = 1.25, p = .21; DR2 = .01). In order to
learn about the trends in the data, simple slope analysis followed.

1
A complementary perspective on this interaction revealed that among low
-0.5 neuroticism individuals ( 1 SD) being in a public (vs. alone) social context was
Low N (-1SD) High N (+1SD) associated with a more positive overall evaluation (b = .49, SE = .18, t = 2.69, p = .008).
In contrast, among high neuroticism individuals (+1 SD), being in a public (vs. alone)
Fig. 1. Interaction between neuroticism and social context in predicting the social context was (marginally significantly) associated with a more negative overall
positivity of cognitive appraisal (overall evaluation). N = Neuroticism. evaluation (b = .35, SE = .18, t = 1.90, p = .059).
42 L. Uziel / Personality and Individual Differences 73 (2015) 39–43

The analysis showed that neuroticism had no association with 1


negativity evaluation in the alone condition (b = .09, SE = .16, Public
b = .06, t < 1, p = .57), and that neuroticism had a significant Alone
association with negativity evaluation in the public social context
condition (b = .38, SE = .17, b = .26, t = 2.24, p = .03).

Overall Evaluation
An additional analysis focused on positivity judgment. The
analysis yielded no effect for the social context condition
(b = .02, SE = .11, 95% CI [ .23, .19], b = .01, t < 1, p = .84), and a
marginally-significant effect for neuroticism (b = .22, SE = .15,
95% CI [ .44, .01], b = .15, t = 1.88, p = .06). There was also a
neuroticism-by-social context interaction (b = .61, SE = .23, 95%
CI [ 1.06, .16], b = .29, t = 2.69, p = .008; DR2 = .04). Simple
slope analysis revealed that neuroticism had no association with
positivity evaluation in the alone condition (b = .07, SE = .16,
-0.5
b = .05, t < 1, p = .66), and that neuroticism had a significant Low IM (-1SD) High IM (+1SD)
association with positivity evaluation in the public social context
condition (b = .54, SE = .17, b = .37, t = 3.27, p = .001). Fig. 2. Interaction between IM and social context in predicting the positivity of
cognitive appraisal (overall evaluation). IM = Impression management.
Taken together, in a public social context neuroticism was asso-
ciated with a tendency to emphasize negative aspects of events
and to deemphasize positive aspects. As a result, compared to their (b = .07, SE = .16, 95% CI [ .38, .25], b = .03, t < 1, p = .68). There
cognitive appraisal while alone, neurotics showed a strong overall was, however, an IM-by-social context interaction (b = .71, SE = .32,
negative bias in their appraisal while in the presence of other 95% CI [.09, 1.33], b = .24, t = 2.26, p = .03; DR2 = .03). Simple slope
people. analysis revealed that IM had a marginally-significant negative
A second group of analyses focused on IM. Overall evaluation association with positivity evaluation in the alone condition
was regressed on IM (centered), social context condition (dummy (b = .36, SE = .20, b = .20, t = 1.78, p = .08), and a nonsignificant
coded: alone = 0, public = 1; step 1), and their interaction (step (positive) association in the public social context (b = .35, SE = .24,
2). The analysis yielded no effect for the social context condition b = .17, t = 1.45, p = .14).
(b = .06, SE = .14, 95% CI [ .21, .33], b = .04, t < 1, p = .64), or for Taken together, these analyses show that being in a public
IM (b = .16, SE = .20, 95% CI [ .23, .56], b = .07, t < 1, p = .42). There social context was associated for IM with a tendency to rate nega-
was only an IM-by-social context interaction (b = 1.11, SE = .39, tive aspects of events lower and positive aspects higher. As a result,
95% CI [.33, 1.89], b = .29, t = 2.78, p = .006; DR2 = .05). Probing compared to their overall cognitive appraisal while alone, high IM
the interaction – see Fig. 2 – revealed that IM had no association individuals showed a strong overall positive bias in their appraisal
with overall evaluation in the alone condition (b = .29, SE = .25, while in the presence of other people.
b = .13, t = 1.17, p = .24), and that IM had a significant positive Auxiliary analyses explored differences in self-reported (posi-
association with overall evaluation in the public social context con- tive and negative) affect in the transition from an alone to a public
dition (b = .81, SE = .30, b = .29, t = 2.67, p = .008).2 Controlling for social context. The analyses revealed no significant main effect for
affect and neuroticism in the analysis had a no impact on the conclu- the social context condition (ts < 1, ps > .42), and no significant
sion. That is, IM was associated with the expected positive shift in interaction between the social context condition and either neurot-
cognitive appraisal in the transition from an alone to a public social icism or IM (ts < 1.40, ps > .16). That is, changes in cognitive apprai-
context. sal associated with neuroticism and IM in a public social context did
In order to explore the source of the difference in overall not stem from conscious shifts in emotional experience.
cognitive appraisal for IM, negativity judgments and positivity
judgments were analyzed separately. Focusing first on negativity
evaluation, it was regressed on IM and social context condition 4. Discussion
(step 1), and their interaction (step 2). The analysis yielded no
effect for the social context condition (b = .09, SE = .11, 95% CI Do people change their behavior in social presence? Extensive
[ .31, .12], b = .07, t < 1, p = .39), or for IM (b = .23, SE = .16, theoretical work and a large number of empirical findings confirm
95% CI [ .54, .09], b = .12, t = 1.44, p = .15). The interaction that people display myriad behavioral changes in the presence of
was also not significant (b = .39, SE = .32, 95% CI [ 1.02, .24], other people (Bond & Titus, 1983). Whereas early studies empha-
b = .13, t = 1.22, p = .22; DR2 = .01). Simple slope analysis was sized behavioristic accounts for the effect (Zajonc, 1965), later
conducted to learn about trends in the data. It revealed that IM approaches focused on cognitive processes and the availability of
had no association with negativity evaluation in the alone condi- cognitive resources (e.g., Baron, 1986). Notwithstanding, research
tion (b = .06, SE = .21, b = .03, t < 1, p = .75), but that IM had a on the social facilitation effect has generally ignored individual dif-
marginally-significant negative association with negativity evalua- ferences, and studies have not addressed differences in cognitive
tion in the public social context condition (b = .46, SE = .25, appraisal processes. The present experiment sought to address
b = .22, t = 1.86, p = .06). these two relatively neglected aspects in the study of the social
Another analysis explored positivity judgment. The analysis facilitation effect.
yielded no effect for the social context condition (b = .03, The current study suggested that changes in cognitive appraisal
SE = .11, 95% CI [ .24, .18], b = .02, t < 1, p = .79), or for IM in social presence are strongly related to individual differences,
because the meaning attributed to social presence depends on one’s
personality (Uziel, 2007). The outcome of the meaning-making pro-
2
A complementary perspective on this interaction revealed that among low IM cess (e.g., whether social presence is perceived as a threat or a chal-
individuals ( 1 SD) being in a public (vs. alone) social context was not significantly lenge) sets the tone for the response in the public social context
associated with a change in overall evaluation (b = .31, SE = .19, t = 1.65, p = .10). In
contrast, among high IM individuals (+1 SD), being in a public (vs. alone) social
(Blascovich et al., 1999). Building on the extant literature, two traits
context was associated with a more positive overall evaluation (b = .45, SE = .19, were explored as moderators of the response to social presence.
t = 2.34, p = .02). Specifically, research has shown that neuroticism leads individuals
L. Uziel / Personality and Individual Differences 73 (2015) 39–43 43

to experience performance impairments and self-regulatory failure address changes in appraisal in the context of more elaborate
in social presence. In contrast, research associated IM with perfor- social interactions. Second, although the results are consistent with
mance improvement and restoration of self-regulatory resources past findings about the availability of self-control resources in
in public settings (Uziel, 2010; Uziel & Baumeister, 2012). public social contexts, the present study did not include a direct
The present findings indicate that the effect of mere social pres- measure of self-control resources to establish this idea.
ence on cognitive appraisal is substantial, but it only shows when In conclusion, the present study is among the first to document
considered in interaction with personality traits. That is, individu- systematic differences in cognitive appraisal induced by mere
als do differ in the manner with which they construe reality alone social presence. As such, the findings expand the boundaries of
and in social presence, but the nature of the difference depends on the social facilitation effect and advance the state of knowledge
each individual’s resources in entering the social context. Neurotic about the role of neuroticism and impression management in
individuals have responded to being in the mere presence of others moderating responses in public social contexts.
with a negative shift in their general appraisal of everyday events.
That is, neurotic individuals do not only experience a reduction in
Acknowledgment
self-regulatory resources in social presence – as documented in
past studies (Uziel & Baumeister, 2012) – but they also tend to con-
This research was supported by a grant (Grant No. 70/11) from
strue reality in a more negative fashion in public contexts.
the Israel Science Foundation.
In contrast, IM predisposes individuals to respond in an adap-
tive way to the presence of other people (Uziel, 2010). The present
findings add on past results by showing that IM is associated with References
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between the observer and the participants. Future studies could

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