 Kothari, C.R.

(2009) “Research Methodology: Methods & Techniques” (Second Revised

Edition), New Age International Publishers, New Delhi, India.

 Kotler, P (2014) “Marketing Management” (Fifteenth Edition), Pearson Publisher.

 Gupta, S.P. (2017) “Statistical Methods” (28th Edition), Sultan Chand & Sons (P) Ltd

Publisher, New Delhi, India.

 Insurance Institute of India (2017), IRDA: IC 38 e-book, available from

<https://www.insuranceinstituteofindia.com/web/guest/e-book>

 SBI Life Insurance Annual reports (2015-2016), available from

<https://www.sbilife.co.in/en/about-us/investor-relations/annual-reports>

 Bakshi, Swapan “Banks foray into insurance – Prospects and problems” the journal of the

Indian institute of Bankers Vol.72 Oct-Dec 2001 PP.41-46.

 Sexena, Rajan “Marketing of Life Insurance Services”, Yogakshema Dec 1986.

 Gupt, Pradeep and Bhyana, Sanjay “Insurance sector; challenges and strategies”, JIMS

8M OctDec. 2002, PP.40-44.

 Srinivasan, Vasanthi, Prakash & Sithramu, “Selection of Life Agents: a Challenge for the

Indian insurance Industry” Journal of Risk Management & Insurance, Vol.6, 2001

Edition, PP.77-89.

 Kumar, Gireesh, G.S. and Eldhose Lecturer senior scale, Post Graduate & Research

Department of commerce, Nirmala College, Muvattupuzha, Kerela.

 https://www.sbilife.co.in/home

 https://en.wikipedia.org/wiki/SBI_Life_Insurance_Company
 http://www.mbaskool.com/brandguide/banking-and-financial-services/1022-sbi-life-

insurance.html

 https://www.bimadirect.com/life-insurance-companies/sbi-life-insurance.aspx

 http://www.livemint.com/Money/jgyB1BNaRxkJ1QsClejoTK/Distribution-channels-

driving-the-insurance-business-in-Indi.html

 http://www.studymode.com/subjects/organisational-chart-of-sbi-life-insurance-

page1.html
 References

 Kothari, C.R. (2009) “Research Methodology: Methods & Techniques” (Second Revised

Edition), New Age International Publishers, New Delhi, India.

 Kotler, P (2014) “Marketing Management” (Fifteenth Edition), Pearson Publisher.

 Gupta, S.P. (2017) “Statistical Methods” (28th Edition), Sultan Chand & Sons (P) Ltd

Publisher, New Delhi, India.

 Insurance Institute of India (2017), IRDA: IC 38 e-book, available from

<https://www.insuranceinstituteofindia.com/web/guest/e-book>

 SBI Life Insurance Annual reports (2015-2016), available from

<https://www.sbilife.co.in/en/about-us/investor-relations/annual-reports>

 Bakshi, Swapan “Banks foray into insurance – Prospects and problems” the journal of the

Indian institute of Bankers Vol.72 Oct-Dec 2001 PP.41-46.

 Sexena, Rajan “Marketing of Life Insurance Services”, Yogakshema Dec 1986.

 Gupt, Pradeep and Bhyana, Sanjay “Insurance sector; challenges and strategies”, JIMS

8M OctDec. 2002, PP.40-44.

 Srinivasan, Vasanthi, Prakash & Sithramu, “Selection of Life Agents: a Challenge for the

Indian insurance Industry” Journal of Risk Management & Insurance, Vol.6, 2001

Edition, PP.77-89.

 Kumar, Gireesh G.S. and Eldhose Lecturer senior scale, Post Graduate & Research

Department of commerce, Nirmala College, Muvattupuzha, Kerela.

 https://www.sbilife.co.in/home

 https://en.wikipedia.org/wiki/SBI_Life_Insurance_Company

 http://www.mbaskool.com/brandguide/banking-and-financial-services/1022-sbi-life-

insurance.html

 https://www.bimadirect.com/life-insurance-companies/sbi-life-insurance.aspx

 http://www.livemint.com/Money/jgyB1BNaRxkJ1QsClejoTK/Distribution-channels-

driving-the-insurance-business-in-Indi.html

 http://www.studymode.com/subjects/organisational-chart-of-sbi-life-insurance-

page1.html