Born in 1973

Roots was founded by

Michael Budman and Don Green.

United by a summer camp

friendship and inspired by the
rugged beauty of Algonquin Park,
Investor Presentationthey set out to create an enduring
lifestyle brand that captured the
January 2018 essence of the Canadian outdoors.
Disclaimer
All figures discussed in this presentation are stated in $CAD millions, unless otherwise noted.

Non-IFRS Measures and Industry Metrics

This presentation makes reference to certain non-IFRS measures including certain metrics specific to the industry in
which we operate. These measures are not recognized measures under IFRS, do not have a standardized meaning
prescribed by IFRS and, therefore, may not be comparable to similar measures presented by other companies. Rather,
these measures are provided as additional information to complement those IFRS measures by providing further
understanding of our results of operations from management’s perspective. Accordingly, these measures are not intended
to represent, and should not be considered as alternatives to net income or other performance measures derived in
accordance with IFRS as measures of operating performance or operating cash flows or as a measure of liquidity. In
addition to our results determined in accordance with IFRS, we use non-IFRS measures including EBITDA, adjusted
EBITDA, adjusted net income, and adjusted net income per diluted share. This presentation also refers to comparable
sales growth, a commonly used metric in our industry but that may be calculated differently compared to other
companies. We believe these non-IFRS measures and industry metrics provide useful information to both management
and investors in measuring our financial performance and condition and highlight trends in our core business that may not
otherwise be apparent when relying solely on IFRS measures. Definitions and reconciliations of non-IFRS measures to
the relevant reported measures can be found in our MD&A under “Cautionary Note Regarding Non-IFRS Measures and
Industry Metrics”, which is available on SEDAR at www.sedar.com.

Forward-Looking Information
Certain information in this presentation contains forward-looking information. This information is based on management’s
reasonable assumptions and beliefs in light of the information currently available to us and are made as of December 5,
2017. Actual results and the timing of events may differ materially from those anticipated in the forward-looking
information as a result of various factors. Information regarding our expectations of future results, performance,
achievements, prospects or opportunities or the markets in which we operate is forward-looking information. Statements
containing forward-looking information are not facts but instead represent management’s expectations, estimates and
projections regarding future events or circumstances. Many factors could cause our actual results, level of activity,
performance or achievements or future events or developments to differ materially from those expressed or implied by the
forward-looking statements.

See “About this Prospectus – Forward-Looking Information” and “Risk Factors” in the Company's final prospectus filed in
connection with its initial public offering on October 18, 2017, which is available on SEDAR at www.sedar.com, for a
discussion of the uncertainties, risks and assumptions associated with these statements. Readers are urged to consider
the uncertainties, risks and assumptions carefully in evaluating the forward-looking information and are cautioned not to
place undue reliance on such information. We have no intention and undertake no obligation to update or revise any
forward-looking statements, whether as a result of new information, future events or otherwise, except as required by
applicable securities law.
 Our
Story
 Born in 1973
Roots was founded by
Michael Budman and Don Green

• Created an enduring lifestyle brand

that captured the essence of the
Canadian Open Air

• Founder-led for 43 years with each

founder running a distinct division
• Apparel/Accessories
• Footwear/Leather
 Roots Today Is A Successful Company

Our Story
Brand potential being unlocked through refined growth strategy and
operational investments

Rich Synonymous Global Iconic Product Relentless

Heritage With Canada & in Reach Leadership Customer Focus
The Open Air
44 years of 99% national 29% of system-wide Premium apparel, Insights drive designs and
stories and aided brand sales generated leather, accessories elevated brand
experience awareness outside of Canada(2) and footwear experiences

Strong Financials Global Distribution Seamless

Omni Channel
$307MM Sales 116 Canada and 4 U.S. corporate stores
87% DTC
$48MM Adjusted EBITDA(1) 109 Taiwan and 29 China partner-operated stores
13% Partners and other
eCommerce ships to over 50 countries
LTM 10/28/2017 LTM 10/28/2017(3)

Note:
See Disclaimer – Non-IFRS Measures and Retail Industry Metrics.
All figures discussed on this presentation are stated in $CAD millions, unless otherwise noted.
(1) A reconciliation of historical Adjusted EBITDA to net income appears in the Appendix to this presentation.
(2) In Fiscal 2016.
(3) Channel mix as a percentage of sales.
Unlocking The Brand & It’s Business Potential
Modernizing The Brand
3 clearly defined consumers
Staying true to the brand’s lasting values
Brand Inspiration: connection to the Open Air and
a healthy lifestyle
Reinventing the brand experience in stores and
online
Heightened brand communication to engage new
consumers
Final brand positioning remains under
development for new markets
Strategic investments leave Roots well-positioned for accelerated growth
Very early in the process of leveraging strategic investments
Our Story
Transforming The Business
Senior Management Team established to operate the
business
Further enhancing existing omni-channel capabilities
United Brand Range: simplifying the business by
editing and then amplifying key products and
categories
Creating a scalable infrastructure: POS, HRIS,
Planning, Roots.com
True business planning, analysis and enhanced
reporting in place to support investments
Improving store operations through enhanced training
and technology
Accelerated Growth
Is Underway
 UBR Unlocks Future Potential and

Growth Strategies
Simplifies the Business

Consumer-Focused Simplified Formalized Defined Go-To-Market

Merchandising Pricing Tiers Sourcing Strategy Calendar
~40% SKU reduction by the end of Fiscal 2018(1)
Expect operational and cost efficiencies through increased unit volumes to fewer factories

Note:
See Disclaimer – Forward-Looking Information.
(1) SKU reduction by the end of Fiscal 2018 relative to Fiscal 2016.
(2) UBR refers to United Brand Range initiative.
 Growth Strategies
Our Growth Strategies
Multiple levers will drive growth

1 Leverage operational investments

2 Pursue continued growth in Canada

3 Strategically Expand U.S Footprint

4 Expand in international markets

5 Deepen our offering in leather and footwear

1 Leverage Operational Investments

Growth Strategies
Transformational initiatives across our business

Investments already made Accelerated future growth

Leadership
Functional expertise and operational experience
Comparable sales growth
Merchandising
Developed consumer-focused strategy

Store productivity
Analytical, data-driven approach to portfolio optimization
+
E-commerce Margin expansion
Improving our online storefront
 2 Pursue Continued Growth in Canada

Growth Strategies
Expand omni-channel productivity and whitespace opportunities

Amplifying Brand Leveraging E-commerce Store Grow Our

Communication UBR Enhancements Optimization Store Network

<2% 4% ~40% 44% 26 - 30 8 - 10

Investment(1) Investment(1) SKUs reduction(2) Historical sales CAGR(3) Existing stores by Fiscal 2019(4) New stores by Fiscal 2019(4)

Leverage our High-impact collections, Enhancing online Implement our proven Grow our presence coast-
exception brand simplified pricing tiers and shopping capabilities and playbook and updated to-coast in premium street
awareness consistent presentation streamlining connectivity retail concept and top-tier mall locations

Strategically invest in Drive frequency of customer Drive traffic and Target payback period Target payback period
integrated marketing to purchases and increase conversion across our of less than three of less than two
drive product demand units per transaction omni-channel platform years per store years per store

Majority of expected sales growth through the end of Fiscal 2019 driven by core Canadian business

Note:
See Disclaimer – Forward-Looking Information.
(1) Historical marketing investment and Fiscal 2019 target as a percentage of sales. Increased marketing spend will also support growth outside of Canada.
(2) SKU reduction by the end of Fiscal 2018 relative to Fiscal 2016.
(3) Fiscal 2014 to Fiscal 2016.
(4) Target of 26-30 renovations or expansions and 8-10 new stores between Q4 2017E and the end of Fiscal 2019.
 3 Strategically Expand U.S. Footprint

Growth Strategies
High-potential markets under consideration Market development strategy

Long history of E-commerce Demographic

organic demand sales in all 50 states(1) research Grow Roots seeding and digital activations

10 – 14 new stores by the end of Fiscal 2019

E-commerce customer acquisition and loyalty program

Guiding principles and products resonate with customers

Close proximity to existing infrastructure Retail stores to boost affinity and gain foothold as beacons
and commercial hubs for the brand
Actionable leases for desired locations

Note:
See Disclaimer – Forward-Looking Information.
(1) In Fiscal 2016.
 4 Expand in International Markets

Growth Strategies
Develop presence in existing and new markets

Increase penetration in existing markets Expand in additional informational markets

Taiwan and China Market Assessment Criteria

109 partner-operated stores in Taiwan and 29 in China
Large opportunity size, aligned cultural values, strong
Long-standing partnership with Branded Lifestyle connection to the open air and seasonal relevance

$107MM in system-wide sales in Fiscal 2016 Strong local operating partners with established
infrastructure and retail expertise
Wholesale and royalty revenue streams

Stores designed to replicate Canadian retail experience Local marketing supported by new go-to-market toolkit

Singapore and Rest of

Opportunity for an additional 20 – 25 Malaysia World
partner-operated stores by the end of Fiscal 2019

Plan in place with Evaluating 12 markets

our current partner for longer-term development
Continue to drive e-commerce penetration to establish presence with new partners

Note:
See Disclaimer – Forward-Looking Information.
All figures discussed on this presentation are stated in $CAD millions, unless otherwise noted.
 5 Deepen Our Offering in Leather and

Growth Strategies
Footwear

Elevate Leather Goods Expand Footwear

Part of our DNA Where Roots started
Leverage longstanding genuine Cornerstone product
leather credentials
category potential
Modernizing the range of
Significant footwear experience
our leather goods
among management
Leather
customization Best-in-class design and
manufacturing partner

Note:
See Disclaimer – Forward-Looking Information.
Financial
Outlook
 Financial Outlook
Strong performance and leveraging transformational investments
to drive accelerated results

Historical Financial Performance Outlook

($ in millions)

$410 - $450 Strong

$282 momentum
Sales $217 $256 across channels,
geographies and
products
FY2014A FY2015A FY2016A FY2019E

$61 - $68

Adjusted $36 $38 $42

EBITDA (1)

FY2014A FY2015A FY2016A FY2019E

$35 - $40
Accelerating
Pro Forma earnings growth
$20 $21
$17 leveraging
Adjusted Net transformational
Income (1) operational
investments
FY2014A FY2015A FY2016A FY2019E
Note:
See Disclaimer – Non-IFRS Measures and Retail Industry Metrics.
See Disclaimer – Forward-Looking Information.
All figures discussed on this presentation are stated in $CAD millions, unless otherwise noted.
(1) A reconciliation of historical Adjusted EBITDA and historical Pro Forma Adjusted Net Income to net income appears in the Appendix of this presentation.
 Financial Outlook Through 2019
Two thirds of the revenue growth coming from Canada

Percentage of revenue per region

66%
5%
29 %

Note:
See Disclaimer – Forward-Looking Information.
(1) Fiscal 2016 to Fiscal 2019.