Professional Documents
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MBA 640
Thirteen Thirteen
weeks ended weeks ended
% Increase /
($ in millions except earnings per share) Sept 26, 2015 Sept 27, 2014 (Decrease)
Operating income:
Net income:
Keurig Green Mountain’s advantage over its competition is due to the history of building
a strong resilient supply chain from the farm up. The company purchases coffee and provides
livelihoods for the suppliers helping to deliver hundreds of thousands of quality coffee to the
consumer (Keurig Green Mountain, 2017). Keurig leads the market through innovation and
partnerships. The advantage in the business industry is combined with expertise in a retail
beverage company with the high-tech appliance company (Keurig Green Mountain, 2014).
Expansion into Tokyo, Japan will differentiate from the coffee industries and build
Keurig’s core abilities. The expansion in the global market will afford the Japanese access of out
in-store and online shopping that will also grow business in a new country.