PROJECT REPORT

Branding of TIFY Olives in Pubs and Bars

Conducted at
THE GLOBAL GREEN GROUP, Bangalore
Submitted by

Vishal Harchandani

Under the guidance of

Internal guide External guide

Dr. Rudra Rameshwar Mr. Rajeev Rachuru

Mr. Ankit Mahindroo Deputy General Manager

Dr. Piyush Verma THE GLOBAL GREEN GROUP

Thapar university

L.M THAPAR SCHOOL OF MANAGEMENT

THAPAR UNIVERSITY

CHANDIGARH
Contents
ACKNOWLEGDEMENT ------------------------------------------------------------------------------------------------------------ 3
DECLARATION ----------------------------------------------------------------------------------------------------------------------- 4
ABSTRACT ----------------------------------------------------------------------------------------------------------------------------- 5
OBJECTIVES --------------------------------------------------------------------------------------------------------------------------- 6
COMPANY PROFILE ---------------------------------------------------------------------------------------------------------------- 7
PROJECT – 1 --------------------------------------------------------------------------------------------------------------------------- 15
OLIVES IN PUBS --------------------------------------------------------------------------------------------------------------------- 26
OPPORTUNITIES FOR TIFY OLIVES ------------------------------------------------------------------------------------------ 26
CHALLENGES ------------------------------------------------------------------------------------------------------------------------ 26
MARKETING MIX ------------------------------------------------------------------------------------------------------------------- 27
PROJECT – 2 --------------------------------------------------------------------------------------------------------------------------- 33
PROJECT – 3 --------------------------------------------------------------------------------------------------------------------------- 36

2
 ACKNOWLEGDEMENT

I take this opportunity to express my profound gratitude and deep regards to my mentor Mr. Rajeev
Rachuru for assigning me a very exciting project. My first experience on sales and marketing couldn’t
get better than this.

I deeply want to thank Mr. Animesh Singh for his cordial support, valuable information and guidance,
which helped me in completing this task through various stages, his exemplary guidance, monitoring
and constant encouragement throughout the course helped me to complete this project successfully. He
guided me as his younger brother, taking care of my mistakes and ensuring my time goes full of
learnings.

I also want to thank Mr. Udit Saran for his support and guidance. It was always fun to be, in his
company. Thank you for making us taste someone else’s sausages, cheese powder and the pasta.

I am obliged to all staff members of The Global Green Company, for their warm and welcoming
attitude. I am grateful for their presence during the period of my project.

Lastly, I thank Mr. Patrick Collins and Mrs. Priyanka Sur for giving me opportunity to experience the
professional life at The Global Green Company.

Vishal Harchandani

3
 DECLARATION

I, Vishal Harchandani, of ‘LM Thapar School of Management,Derabassi’, hereby declare that I have
completed my project, titled ‘Branding of TIFY Olives (30g) in Pubs and Bars of Bangalore ’ under
the guidance of Mr. Rajeev Rachuru, Deputy General Manager, The Global Green Company and this
information submitted herein is true and original to the best of my knowledge.

Date: 15 July 2014 Signature of the Student

Place: Bangalore

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 ABSTRACT

The project titled ‘Branding of TIFY Olives (30g) in Pubs and bars of Bangalore’ started by visiting and
observing the pubs and bars environment. The primary aim was Sampling of TIFY olives in pubs and
bars and observing channels of branding and other marketing activities of other brands present in the
pubs and bars. Another aim was to introduce TIFY brand and their product basket to the purchase
managers or the chef.

Next phase was to recommend various branding strategies for TIFY olives. This was successfully
performed by suggesting various methods and channels for brand awareness. Three premium dispensers’
designs were suggested for pubs, liquor boutiques and retail.

Along with the projects I successfully designed a brochure for product listing, which is used in meeting
with the clients. I also designed an art work for a premium food magazine called “Progressive Grocer”
which is going to be published next month’s edition.

Various other design assignments of labels was successfully completed along with colleague Pulkit
Kapoor.

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 OBJECTIVES

 Visiting premium pubs and bars of Bangalore for sampling of TIFY Olives and observing the
branding activities of other brands and other insights regarding pub culture of Bangalore.

 Introducing TIFY and its product basket to the purchase managers and chefs of pubs and
maintaining follow ups for sampling.

 Designing dispensers for the pubs and bars for establishing strong presence of TIFY Olives.

 Designing a Product list brochure which is to be used for meetings and giveaways to clients.

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 COMPANY PROFILE

VISION

Develop Global Green from a world leader in gherkins to a company expanding into fruit and vegetable
based value added food categories.

QUALITY POLICY

Quality policy of Global Green and its subsidiaries are to strive towards enhancing customer
satisfaction by following the road map of continuous improvement.

HISTORY

Global Green was originally set-up in 1992 as a joint venture between India’s Thapar group and a
European partner. In 1996, the Thapar Group – in a demonstration of its vision and commitment to the
potential of Indian agriculture – acquired 100% stake in the entity, which was then renamed as The
Global Green Company Limited.

Since its inception, Global Green has been the pioneer and leader of the pickled cucumber business out
of India. While a growing customer base and superior manufacturing facilities have contributed to the
company’s steady and consistent growth, strategic acquisitions have also played an important role in this
process.

December 1999

Acquisition of VST – Natural Products Ltd, (the foods division of Hyderabad based British American
Tobacco associate VST Industries Ltd). This established Global Green as the undisputed leader of the
pickled cucumber business from India.

August 2006

Global Green completes the acquisition of Belgium based Intergarden N.V. and the complete
Intergarden Group of Companies – including the operations in Hungary, India and Intergarden’s stake in
Floragarden, a Turkish based joint venture for capers. The combined strengths of Intergarden and Global

7
Green give rise to a truly global company, and a world leader in the condiments category.

September 2008

Global Green acquires the Hungarian company, Puszta Konzerv Kft, based in Balmazujvaros, near
Debrecen in Eastern Hungary. Puszta Konzerv manufactures sweet corn, peas, gherkins, mixed pickles,
lecsó and tomatoes. Puszta’s products are a neat strategic fit with Global Green’s current portfolio and
their strong customer base, especially in central and eastern Europe as well as the Baltics and opens up
new and significant opportunities.

THE COMPANY

Global Green is a multinational food company with a worldwide presence across the retail, food service
and industrial segments. Global Green is engaged in the growing, manufacturing, distribution and selling
of pickled cucumbers (gherkins, cornichons, pickles and relish), sweet-corn, silver skin onions, peppers
(jalapeño and paprika), cherries, capers and mixed vegetables. With a business philosophy based on the
implementation of the highest levels of applicable standards at every element of the chain from seed to
shelf, Global Green is committed to the satisfaction of its customers. These include the world's most
respected food companies and brands, leading supermarkets and the top QSR chains.

GLOBAL GREEN'S BUSINESS IS BASED ON THE "SEED-TO-SHELF" MODEL.

Attentio

n to detail at every step of the production process is the Global Green trademark: from identifying and
developing the most appropriate seed varieties, to crops grown to key specifications by a loyal contract
farming network, to access to international benchmark packaging facilities and finally, on-time delivery
to the customer right to the supermarket shelf.

The consistently successful execution and scale-up of the seed-to-shelf model has been the most
important reason for Global Green's success and the satisfaction of its customers.

SEED TO SHELF CONCEPT- AGRICULTURE

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Agriculture is the bedrock of the seed to shelf model. Raw material is the key resource to success in any
manufacturing industry, and even more so in the food business. Since its inception, Global Green has
invested extensively in agriculture operations and R&D in India, Hungary, Turkey and Benelux to build
up a dependable, diversified and sustainable raw material supply base. The seed to shelf concept
designed and perfected by Global Green has placed Global Green in the leadership position in
horticultural operations in all the countries in which it operates. An unstinting emphasis on continuous
research and education has ensured that all Global Green produce adheres to the highest global quality
standards.

SEED TO SHELF CONCEPT- QUALITY ASSURANCE

Global Green is committed to ensuring the highest standards of product quality and food safety through
the implementation of:

Stringent crop monitoring at the company buying points and manufacturing plants.

Packing all 'fresh pack' products within 24 hours of harvesting, thereby ensuring preservation of texture
and consistent quality.

Product Recall abilities and Tracking capabilities, to ensure that inputs can be tracked right down to the
farm level.

The most sophisticated production equipment including x-ray scanners on each line.

With over two decades of experience in meeting and surpassing customer expectations, and a rigorous
commitment to quality, Global Green is the ideal choice for anyone looking for international quality and
expertise. The range of certifications the company has received is testimony to its high standards of
Quality Assurance and Statutory Compliance.

SEED TO SHELF CONCEPT- PRODUCT DEVELOPMENT

In all our categories we cater to every market and work with our customers to customize the right
product profile, specific for each segment and consumer. This development can be based either on
matching a target profile or creating an envisioned product or formula.

With our library of product profiles across each market, we are also uniquely placed to work with our
customers to take select product opportunities from one market for a launch in another.

Further Global Green is working continuously to explore and develop new product opportunities other
than their existing product line.

9
SEED TO SHELF CONCEPT- LOGISTIC

Global Green offers its customers a wide range of product delivery options – from fob plant to pallet
load deliveries at the end warehouse or stores – allowing the customer to select the most optimal
distribution for his business model.

Global Green is amongst the largest movers of 20’ shipping containers out of India and maintains long-
term contracts with most of the leading container lines. The company’s ‘freight neutral’ status for
shipments to both the east and west coasts of North America opens up numerous possibilities for
customers.

Global Green also has its own subsidiaries and customer service set-ups in Europe (with Intergarden
NV) and North America (Global Green USA Ltd), and offers product warehousing facilities across these
continents. Customers can also choose to customize their deliveries according to their needs and
specifications.

PRODUCTS OVERVIEW

Global Green manufactures the highest quality products, with formulations and packaging adapted to
meet specific customer and market requirements, in the following categories:

Pickled Cucumbers: Pickles, Gherkins, Cornichons.

Relish

Corn

Olives

Tomato Base Products

Cherries

Peppers: Jalapeño, Paprika

New product opportunities are constantly evaluated and developed on an ongoing basis.

In India, Global Green offers the Tify range of products which covers several items in the condiments,
sauces and conserve categories for both the retail and food service segments.

Other than the products sold globally, Global Green markets its brand “TIFY” in India. The TIFY range
of product includes:

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 RETAIL PACKS FOOD SERVICE INDUSTRIAL PACKS
Gherkins Gherkins- Whole Gherkins- Whole
Gherkins- Slices Gherkins- Slices Jalapenos-Whole
Jalapenos-Whole Jalapenos-Whole Jalapenos-Nacho slices
Jalapenos-Nacho slices Jalapenos-Nacho slices Tomato paste- 28 brix
Olives Banana Peper Rings
Queen olives Red Paprika slices
Saucepeno- Regular Tomato paste -30 brix
Saucepeno- Garlic Saucepeno- Regular
Relish Saucepeno- Garlic
Salsa Regular

Tify the in-house brand of the Global Green Company is a premium range of gourmet - processed foods
available in a range of Condiments (Cornichon Gherkins and Olives) & Fillers (Jalapeños, Gherkin
Bread-and-Butter Chips, Gherkin Sandwich Slices) that introduce the allure of exotic foods from distant
lands.

The Tify products on offer available in convenient Retail Jars & Food Service Packs (multilayered high
oxygen barrier pouches and metal cans) are: -

Tify Gherkins: Gherkins are used mainly as fillers in sandwiches/burgers, as salad ingredients, in grilled
dishes and as a snack.

Tify Peppers/Chilli: Peppers/Chilli, that are sliced & pickled in vinegar, Jalapeños and Red Paprika are
good pizza & sandwich toppings, as well as taste enhancers in salads & sauces.

Tify Olives: Greek and Spanish olives, Tify Olives are suitable for salads, pizza toppings, garnish for
pastas & sandwich. it is also important ingredient for pesto and sauces.

Tify, Herbs, Spices and Seasoning: A Wide range of products that make great food taste better. It adds
an unmatched aroma and taste to a wide variety of dishes and cuisines.

PLANT- LOCATIONS

Oblapura, Bangalore, India

This facility is located on the outskirts of West Bangalore. It largely caters to the European, Russian and
Asia Pacific markets. It also services the North American market. The facility processes 15000 tons of
Gherkins annually in addition to 3000 tons Jalapenos Peppers.

Venkatapur, A.P, India

This facility was set up in the year 1996, with most of the equipment’s, imported from Germany (Niko).
It has a capacity to handle 125 MT of Greens, 50% of which goes for bottling and the balance for Brine

11
or Acetic Acid preservation. The factory has 40 Vats and a barrel preservation yard for Brining about
4000 MT of Greens. It is also equipped with De-Brining Facility to bring down salt to the desired level
before packing.

Dunakiliti, Hungary

This facility was set up in 1992 and is located in the North Western part of Hungary which is an
excellent agricultural basin. Last year this factory processed about 6500 MT of gherkin of which 2500
was done on its own land using the latest faming and harvesting methods. It has 2 main lines each with a
capacity of 28,000 jars per hour. The factory does about 3000 MT of cherries and in addition to this it
processes about 400 MT of pritamin paprika. The factory operations commence in mid-June with
cherries and this is followed by gherkins and pritamins till mid-October, after which only labelling
activities take place.

Aalst, Belgium

This facility is located at Aalst, which is about 60 minutes’ drive from Brussels. Over here bulk gherkins
sent from Nelamangala plant are packed into jars. It also carries Labelling activities of unlabelled jars
received from India. This plant also packs the entire volume of Silverskin onions which are sourced
from Netherlands. This facility is also the European Sales Office with Warehousing.

Istanbul, Turkey

Floragarden has its plants at Tabriz and Julfa Freezone in Iran and purchasing depots at Uzbekia and
Krygyzia with its Headquarters in Istanbul. Its main activity is the sourcing of capers and processing of
capers, which is done from May to September every year. It sources 2000 MT from the Mohun area and
300 MT from the Gumbet area and these are processed at the Tabriz plant. In 2005 Floragarden started
sourcing from Krygyzia about 2500 MT mainly from Jalal Abad and Osh. In 2006, to expand its
purchasing base further, Floragarden moved into the Uzbekia region from where it has immediately
started sourcing 2500 MT of capers which are from Tashkent, Samarkant, Jizzax, and Andican. In
both regions of Krygyzia and Uzbekia Floragarden is currently the leading buyer in the region.

Puszta, Hungary

Puszta Konzervuzem Kft was acquired by Global Green in Sep 2008. This factory is located in Eastern
Hungary which is a major agricultural bowl of Eastern Europe. The plant mainly processes Sweet Corn
and Peas. It also does Gherkins, Peppers and some tomato based products.

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COMPANY’S VALUES

. Individual Imagination Integrity

• To respect individuals and
recognize their contributions
• To be fair and offer equal
opportunities
• To encourage openness and
freedom of expression
• To respond promptly to issues
and concerns.
• To empower and stimulate
employees to realize their
potential
CERTIFICATIONS
• To never stop searching for
the new in all spheres be it
products, processes,
markets or geographies
• To encourage and
implement original ideas
and out-of-the-box thinking
• To be agile and responsive
to change
• To leverage knowledge and
technology in our search for
innovation
• To follow ethical business
practices
• To honor our commitments
to our stakeholders
• To be open and sincere in all
our dealings
• To be accountable and take
ownership
• To provide genuine value
through our products and
services

IFC

BRC

HACCP

FPA-SAFE

ISO 9001-2000

Compliances: USFDA – CTPAT, KOSHER (OU)

13
 MANAGEMENT STRUCTURE- THE GLOBAL GREEN GROUP

CEO & MD

CFO VP Agri ops- VP sales-IND & VP sales-NA & AVP Row & spe VP HR
IND Russia EUR proj
VP OPS AVP
India quality
VP OPS- VP/AVP agri ops-EUR
Europe
VP-Agri Stra and Ext Comp Sec & GM
Affairs legal

AVANTHA GROUP

Avantha Group is an Indian business conglomerate led by Gautam Thapar. The US$4bn company is one
of India’s largest business conglomerates. Its businesses include power generation and distribution,
power transmission and distribution equipment and services, paper and pulp, food processing, farm
forestry, chemicals, infrastructure, Information Technology and Information Technology Enabled
Service (ITES), also referred to as business process outsourcing (BPO).The genesis of the Avantha
Group lies in the erstwhile Thapar Group, amongst India's top ten business houses, founded by Lala
Karam Chand Thapar in Calcutta (now Kolkata) over eighty years ago. India’s second largest producer
of coal prior to coal nationalisation, the Thapar Group also had interests in sugar, paper, chemicals,
textiles, banking, insurance, and engineering products and services. The Thapar Group went on to
establish some of India’s most respected institutions, including Oriental Bank of Commerce, Oriental
Insurance and Thapar University, to name a few.

Today, the Avantha Group has business interests in diverse areas, including power transmission and
distribution equipment and services, paper and pulp, food processing, energy and infrastructure, farm
forestry, chemicals, IT and ITES. With a global footprint, the Group operates in 90 countries with more
than 25,000 employees.

14
 PROJECT – 1

Placing TIFY olives – Mediterranean Classic Snack in pubs and bars of Bangalore.

Methodology

 Listing the premium pubs and bars in Bangalore.

 Mapping of targets area wise.
 Choosing the target.
 Visiting them for sampling of TIFY olives.
 Observing the branding of other product placed in the pubs like liquor, cigarettes, food, offers
etc.
 Suggesting branding methods for TIFY olives.
 Designing a dispenser for TIFY olives to be kept in pubs.

Step -1: For listing of pubs I used zomata.com. I created a list of all 250 puns and bars of Bangalore
having customer ratings out of 5 and their addresses.

Step – 2: Grouped the pubs area wise using excel filter.

Step – 3: Targets are chosen according to the ratings and most importantly pubs in chains or having
single owner/hospitality group.

Step – 4: Visiting for sampling. Met with the purchase manager or the chef.

15
Database created after the Visits

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ABOUT THE PRODUCT

GGCL came up with a “Ready to Eat” Olives – Mediterranean Natural Snack.

This olive snack pack comes in 3 flavors i.e. Hot chili, Lemony and Mediterranean Classic.

This 30gm pack has 12 pieces of pitted whole green olives. Olives inside are marinated with olive oil
and different herbs and spices are added according to the flavor category

The Lemony flavor has lemon and garlic in it, only chilies are used in Hot Chili and Basil with garlic are
used to give Mediterranean flavor.
Comes in an attractive silver 5 by 5 cm pouch which is easy to tear.
The product has a shelf life of 18 months and must be consumed in 48 hours once opened.

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OBSERVATIONS (in Pubs)

INTRODUCTION

 Following observations are of 40 pubs of Bangalore.

 Observations are being reported in a generalized manner as all the pubs have almost same way of
promotions and service giving.

 Observations are categorized according to the point of contact of the customer.

ENTRANCE

 Multistory pubs use lifts and mostly have stairs. In pubs Branding can be done along the way till
the customer reaching the main door.

 Posters, standees are commonly used for promotion of offers and schemes.

 Some have kept liquor barrels along the stairs.

 Tent cards are kept at the reception counters promoting combos and offers.

Tent cards are kept at the reception counter

to promote various combo offers.

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Promotion through posters.

Kingfisher’s drum placed in

the corner along the stairs.

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 Standees

Inside

and

Outside

Eye catching quotations along the stairs of Fenny’s Pub.

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 AT THE BAR

Liquor branding through hangings

Neon Hanging at No Limmits Pub

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 Heineken’s useless show piece Heineken’s refrigerator
at the counter.

Attractive Combo promotion at Blimey’s Pub

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 Branded Mats at the bar
counter. Small Standee at the counter

AT THE TABLE

Tent Cards are common

in every pub at the table.

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Branded Tissue Napkin Holders

Tent cards promoting

brands and various
combo offers.

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Other point of contact with the customer.

 Waiter and bar attender – Interaction between the customer and the waiter/bar attender could be
used for our brand awareness and promotion. For e.g. if a customer orders olives, the waiter ask
“would you like to have Tify Olives?”

 Menu - listing of Tify Olives in the menu. Or if possible a Tify sticker on the menu at
appropriate location for e.g. Starters.

 Projectors and Televisions are present in almost all the pubs and bars.

 Almost all good pubs have their own android App also, for promotions

Tent card showing bar code to

download android app at Barleyz

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OLIVES IN PUBS

In most pubs olives are not listed in menu individually but it is served along with other starters in
sticks/skewers. Mainly olives are used for garnishing drinks or used in any recipe. Olive eaters order
black or green marinated olives separately, if want to, which is served in a small dishes.

OPPORTUNITIES FOR TIFY OLIVES

TIFY olives have good scope in pubs and bars where people can have it along with any alcohol drink.
But it can sell great if kept in liquor boutiques and wine shops because many people like to have drinks
at their home only or any quite place other than pubs and bars, so olive eaters would like to have it,
ready to eat anywhere.

CHALLENGES

 TIFY as a brand is not popular.

 In pubs people prefer to eat fresh olives other than olives with preservatives.
 Chef in a pub can make different recipes of marinated olives by adding different herbs and
giving it a unique taste.

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MARKETING MIX

POSITIONING

Association of TIFY olives with alcohol is the aim.

TIFY olives can be positioned as an Alcohol Snack, a Chakhna, which is ready to eat.

SNACKY | HEALHTY, which we are using for retail will also work.

PRODUCT

TIFY Olives
Hot Chilli
Net Weight: 30g

TIFY Olives
Mediterranean
Net Weight: 30g

TIFY Olives
Lemony
Net Weight: 30g

PRICING

Many pub managers felt pricing of TIFY olives expensive because after adding their margin to the
product the cost of the product can reach Rs. 70-100 which they think people will not buy.

PROMOTION

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1. In Pubs, olives is served in dishes or sticks and if they are served in dishes, a small picks are used
to eat it. So the picks (which are usually made up of plastic), the sticks/skewers and the dishes
can be branded. These articles can be of wood, plastic or ceramic.

Plastic pick with TIFY branding

An attractive napkin holder can also be used to register a brand in someone’s mind as they are
all the time in front of prospects eye.

2. A newspaper article on olives: For e.g.

Heading : Olives as a new “Chakna” for young drinkers

Article: “…..Some text……….., in pubs many young drinkers started accepting olives/in pubs
olives are hitting the taste buds of young drinkers also says Rajeev Rachuru, Sr. Brand
Manager, TIFY olives, the first snack olives….. some text…..”

3. TIFY logo along with olives can be projected in projector screens for split second in between a
match/show or can be kept as a screen saver on T.V.

4. Dispensers

Dispensers are designed for counters, or backside of the counter.

They can be used in pubs, liquor boutiques and can be used in retail also.

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DESIGN 1: ROTATING DISPENSER

Dispensers are making a triangle. One dispenser for one flavor.

And all the three dispensers are attached to a center axis which can rotate.

At the top of the dispensers, TIFY logo is pasted at the top of the axis. TIFY logo is printed both the
sides.

Individual dispenser:

Image(1/2/3) is art work for

individual flavor.

29
To give more premium look LED lights can be used to brighten up the logo.

Other basic designs for this dispensers are submitted separately.

DESIGN 2: Premium dispenser for Pubs

In slant shape (45 – 60

degrees), stand is made
up of hollow transparent
fiber.

30
 Neon lights can be installed in
two places: 1) under the TIFY
logo or logo itself. 2) under
the dispenser(stands) to
The front part needs to be modified more to make it more lighten up the transparent
attractive. hollow fiber/plastic.
This dispenser if constructed as imagined will come out very
attractive and will be easily accepted by premium pubs.

DESIGN 3: Simple Dispenser.

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This is a very basic dispenser, low cost, can be hanged, Can be used in retail counters also. Cardboard or
sun board can be used to construct.

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 PROJECT – 2

Designing a art work for the magazine “Progressive Grocer”

Purpose

To constantly remind and generate visibility of TIFY in the market of food industry.

About Progressive Grocer

Progressive Grocer, the industry’s leading authority, is dedicated to providing readers with the latest
market intelligence and forward-thinking management practices that are being implemented by the most
successful grocery executives.

It’s a monthly trade magazine for food retailers. Covers technology, marketing, logistics, and
consumer purchasing patterns. This information enables retailers to stay ahead of their competitors and
changing consumer demands

Progressive Grocer has been the voice of the food retail industry for over 80 years in the USA. Serving a
wide audience in the Indian market, Progressive Grocer India's readers are top management at
headquarters and top decision makers at store level. By anticipating, reporting and interpreting important
data and trends, Progressive Grocer fulfils its mission of identifying and highlighting insights and
opportunity for leading grocery retailers thereby accelerating brands and sales success for leading
manufacturers.

33
34
 This design solves the purpose of showing different packaging range offered by TIFY.

 Emphases on publicizing the full form of TIFY i.e. This Is For You, which is in itself very
catchy and directional.
So for that we showed the alphabets i.e. T, I, F, Y are extracted out from the logo going doing
and expanding.

 White - orange combo is maintained as the TIFY logo is orange.

Ideology behind this was that, if a person gets a glance of orange color somewhere he must
remember TIFY.

 The design is also able to display the whole product range as well as the varieties which TIFY
offers to the domestic market in various QSR’s, food service industry and HORECA business.

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 PROJECT – 3

Designing a four page brochure which shows the details of the product variety offered by TIFY.

This product list brochure is for meetings and giveaways to the client.

The purpose was to present all the details and information of the products in a concise ways for the
client.

The details involves:

 The product varieties of a product

 Its shelf life
 Net weight
 Drained weight ( weight without the medium)
 Pack type (tins, jars, pouches)
 Case Quantity
 Bar Code
 Category (retail, food service)
 MRP

Various combinations of paper grades were suggested having matte and glossy surface in A4 size.

My personal suggestion is to use 170 or 230 gsm paper having matte finish, considering the cost and
look.

The design is not finalized yet still some editing is needed.

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Cover Page

37
Page - 2

38
Page - 3

39
Page - 4

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