Business Spotlight Mai-Juni 2017

EINFACH BESSER BUSINESS-ENGLISCH MAI–JUNI 2017
ER!
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17
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HOW BUSI
I S TA K I N G N E S S
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EDITORIAL Sprachtraining mit
Reclams Roter Reihe
Sport for all?
Sport is big business. It is also
taking over life in the workplace.
Are you ready to play?
I
f I had a euro for every time that I have heard
someone call our company (and magazine)
“Sportlight” rather than “Spotlight”, I would Wortgewandt im
beruflichen Alltag
now be a very rich man. In fact, we are indeed
a very sporty company. Every day, I see col-
leagues cycling to work, jogging at lunchtime
or leaving the office to go to their early-evening
fitness classes.
157 S. · € 5,00 · 978-3-15-019727-1
Also, for nearly ten years, a group of us has played
five-a-side football once a week after work. And
Fitness at work: I’ve noticed that people tend to play football in
for many people,
sport has become a the same way that they do their work. Those who
regular part of their never give up on a project don’t give up on the field
daily working life.
Our special report of play either. Those with tunnel vision on the job
begins on page 14 have their heads down during the game. And lead-
ers at work tend to be captains on the pitch.
In this issue, we have a special feature on the
role of business in sport — and of sport in the
workplace. It includes tips for building sport into
your daily life. Eamonn Fitzgerald’s report begins Sprechsituationen
on page 14. gezielt trainieren
We also focus on how to prepare yourself for
business English tests (p. 30), on the skills you
need to improve your time management (p. 42) and
on talking about your performance at work (p. 68). 136 S. · € 4,80 · 978-3-15-019715-8
As always, we look forward to your feedback.
PS: We are delighted to announce an exciting new

product: the Business Spotlight Kiosk App for iOS
and Android devices. With its help, you can use the
digital versions of our products more comfortably
on your smartphones and tablets. To test the app, go
to www.business-spotlight.com/app.
Grammatik schnell
auffrischen
Fotos: iStock; Gert Krautbauer
184 S. · € 5,00 · 978-3-15-019767-7
IAN MCMASTER,
Reclam
EDITOR-IN-CHIEF
i.mcmaster@
spotlight-verlag.de
www.reclam.de
EDITORIAL 3/2017 Business Spotlight 3
22
CONTENTS Debate
3/2017 40 Head-to-Head A
Do we still need email at work?
The Big Picture
6 Britain M Business Skills
Music and mud in Glastonbury 42 Time Management M
Taking control of your workload
Working World 48 Personal Trainer M Intercultural Communication
8 Names & News E M A Ken Taylor provides answers to How to do business
The latest from the world of business workplace questions in Scotland
Cover story Facts & Figures

Global Business 50 Smarter Cars M
14 Sport A On the road again
Finance, fitness and fun — why
sport is big business Technology
52 Digital Education A
Intercultural Communication Start-ups and schools in Kenya
22 Scotland A
56 English 4.0 M
Country at a crossroad
Street-corner globalization
Language Test
Careers & Management
30 Business English E M A
58 Compliance and Corruption A
Preparing for exams
Doing the right thing
Viewpoint 64 How to... M
It’s Personal A
39 Be popular at work
Elisabeth Ribbans on 65 Executive Eye A
trademarking common words Adrian Furnham on recognizing lies
in job interviews
Work & Relax

Language section 80 In the Zone M
The pros and cons of home offices
66 V
ocabulary 82 Away from Your Desk M
An industrial kitchen E Tips for your off-duty hours
Easy English
68
Talking about And Finally...
performance E 88 One Question M
How can global teams work together
70 G
rammar effectively?
Multi-word verbs M
Language Cards
71 Regular sections
To pull out and practise 3 Editorial
63 Classified Ads
Translation
73
84 SprachenShop
Tricky translations M
86 Feedback / Jargon Buster
Writing
74 87 Preview / Impressum
A letter of resignation M
52
Talking Finance
75
Trump’s trade tax A
76 S
hort Story
The old king M
English on the Move
78
A diverted flight M
Technology
Key Words
79
Fotos: XX
Kenyan kids in the

Vocabulary from this issue
classroom
4 Business Spotlight 3/2017

Learning with
Business Spotlight
42 Business Spotlight plus

Practise the language used in the
magazine with our exercise
booklet. Practise the vocabulary
of time management.
Business Spotlight Audio

Our audio product offers more
than 70 minutes of texts, dia-
logues, exercises and interviews.
Business Spotlight
Titelfotos: Getty Images; iStock; Fotos: Getty Images; iStock
in the classroom
To order this six-page supple-
ment for teachers and trainers,
send an email to: schulmedien@
spotlight-verlag.de
Business Skills
Key tips for
time management SKILL UP!
at work Our vocabulary booklet pro-
vides a wide range of terms and
expressions. In this issue, learn
the language of business travel.
For more articles, audio and exercises:

www.business-spotlight.de
www.facebook.com/businessspotlight
14
Global Business
Why sport and fitness
are big business — top trends
Language in Business Spotlight
➻ Articles use the style, spelling, punctuation and pronuncia-
tion of British English unless otherwise marked.
➻ Articles that use American style, spelling, punctuation and
pronunciation are marked with “US”.
Approximately
at CEF level A2
Approximately
at CEF levels B1–B2
Approximately
and new directions at CEF levels C1–C2
CEF: European Framework of Reference for Languages
ifml.: informal word or phrase

vulg.: vulgar word or phrase; sl.: slang word or phrase
non-stand.: non-standard word or phrase
UK: chiefly British usage; US: chiefly North American usage
➽
READERS’ SERVICE
Email abo@spotlight-verlag.de
Internet www.spotlight-verlag.de
Fotos: XX
Telephone +49 (0)89/8 56 81-16

Fax +49 (0)89/8 56 81-159
CONTENTS 3/2017 Business Spotlight 5

THE BIG PICTURE
BRITAIN
Music in
the mud
MEDIUM
The Glastonbury Festival is one of the

biggest outdoor music festivals in the
world, with attendance of almost 200,000
over five days. Located in south-west
England, Glastonbury is said to have been
the final resting place of the legendary
King Arthur. The region has been popular
with hippies and New Age practitioners
since the 1960s.
The first Glastonbury Festival took
place in 1970. Tickets to the event, held in
a farmer’s field, cost £1 each. In 2017, full
weekend tickets cost £238. This year’s fes-
tival, from 21 to 25 June, was already sold
out in October of last year.
Musicians as varied as David Bowie,
Bob Dylan, Shirley Bassey and the Manic
Street Preachers have headlined the festi-
val in the past. This year’s line-up includes
established figures like Adele and PJ Har-
vey, as well as newcomer Ellie Goulding
and little-known groups such as The Or-
chestra of Syrian Musicians.
Most of the staff at Glastonbury are
volunteers, which allows the festival to
raise money for charities, including Ox-
fam and Greenpeace.
allow sb. to do sth. mud [mVd] , Schlamm

[E(laU tE du:] , hier:
practitioner
jmdm. etw. ermöglichen
[prÄk(tIS&nE]
attendance [E(tendEns] , Praktiker(in); hier: prak-
, hier: Teilnehmerzahl tizierende(r) Anhänger(in)
charity [(tSÄrEti] raise money
, karitative Organisation [)reIz (mVni]
Fotoo: Stoyan Nenov/Reuters
, Geld sammeln
headline sth. [(hedlaIn]
, hier: als Hauptsänger/ varied [(veErid]
-gruppe bei etw. auftreten , unterschiedlich
line-up [(laIn Vp] volunteer [)vQlEn(tIE]

, Zusammensetzung , Freiwillige(r)

Glastonbury Festival:
the most popular
musical event of the
summer
3/2017 Business Spotlight 7

WORKING WORLD
NAMES & NEWS
Expensive:
working in
an office can
be costly
BRITAIN
Easy come, easy go EASY AUDIO PLUS
annoying [E(nOIIN]
Office life isn’t all work. And you’re not always “Working in an office can be an expensive
, ärgerlich; hier: nervig
getting money for it. In fact, office workers of- business, especially in big teams,” says Alan
ten have to spend money — frequently in the Oliver of Nationwide Current Account, which as for... [(Äz fO:]
, was ... betrifft
interests of their colleagues. did the study. Oliver told The Guardian that even
contribute sth.
According to a British study, the average office when workers enjoy friendly interaction with
[kEn(trIbju:t]
worker spends over £350 a year on things like colleagues, requests for money may still be , etw. beitragen, beisteuern
birthday and Christmas parties, leaving presents annoying. easy come, easy go
and tea. That adds up to about £14,500 during a About 42 per cent of men said they were un- [)i:zi (kVm )i:zi (gEU]
40-year career. happy about spending money at office Christmas , wie gewonnen, so zerronnen
But wait, it gets worse. If you calculate evenings parties, compared to 34 per cent of women. As for expenditure
[Ik(spendItSE]
out with colleagues and the money you spend on office birthdays, 28 per cent of office workers said
, Ausgabe(n)
office clothing, the total could average £1,000 a they felt pressured to contribute money for gifts.
leaving present
year. That’s an expenditure of about £40,000 over [(li:vIN )prezEnt]
a working life. , Abschiedsgeschenk
8 Business Spotlight 3/2017 WORKING WORLD

IRELAND
Homes at risk
MEDIUM
After the 2008 financial crisis, big banks the pinch. Dozens of them have been affiliate [E(fIliEt] Goliath [gE(laIET]
were subjected to a lot of criticism. It given eviction notices. They have been , Tochtergesellschaft , [wg. Aussprache]
was a public relations disaster for the offered the option of buying their down payment housing developer
[)daUn (peImEnt] [(haUzIN di)velEpE]
entire industry — not that customers homes, which are owned by a Goldman
, Anzahlung , Bauträger(in), Wohnungs-
who lost homes and savings were very Sachs affiliate, but most cannot afford baugesellschaft
dozen [(dVz&n] , Dutzend
worried about that. the down payment. landlord [(lÄndlO:d]
Now, big US banks are facing nega “This is a fight between David and eviction notice
, Vermieter
[I(vIkS&n )nEUtIs]
tive publicity again — this time, in Goliath,” tenant Funke Tobun said. , Räumungsbescheid miracle [(mIrEk&l]
Ireland, where they bought up failing Tobun, who has two children and has face sth. [feIs]
, Wunder
loans after the crisis, many of which had never missed a rent payment, is afraid , etw. gegenüberstehen subjected: be ~ to sth.
been taken out by housing developers. that if she loses her home, she and her failing loan
[sEb(dZektId]
, etw. ausgesetzt sein
As a result, The New York Times reports, family will have nowhere to go. [)feIlIN (lEUn]
“Wall Street has become the biggest “They want us out by force. All we , notleidender Kredit tenant [(tenEnt]
, Mieter(in)
new landlord in Europe”. can do is protest,” Tobun comments. feel the pinch
[)fi:&l DE (pIntS]
Tenants in the Dublin suburb of “We believe in miracles, but I don’t , (finanziell) schwierige
Tyrrelstown are among those feeling know how we’re going to win.” Zeiten durchmachen
PROFILE
Room with
a laugh
What’s MEDIUM US AUDIO
the point
By day, New Yorker Sarah Fearon is a success-
ful real estate agent. By night, she is a stand-
up comedian. A strange combination? Not
of having really, Fearon says.

“If you are in the real estate business, you
a plan
Funny New Yorker: Sarah Fearon
have to have a sense of humor, and if you are
in show business, you have to have a real
audition [O:(dIS&n] pound the pavement
if it’s not
, vorspielen [)paUnd DE job,” Fearon told The New York Times. She says
(peIvmEnt] that she has found clients via her shows, and
callback [(kA:lbÄk*]
, die Straßen (auf
that clients have become fans.
ambitious?
, Rückruf
der Suche nach Arbeit)
close a deal abklappern “In both [professions], you have to pound
[)kloUz E (di:&l*]
real estate agent
the pavement, and audition to win people
, ein Geschäft zum over, and hopefully you get a callback and
[(ri:&l I)steIt
Abschluss bringen
)eIdZEnt*] US close the deal,” Fearon explains. Her day job
extra [(ekstrE] , Immobilienmakler(in)
has led to her being named one of Corcoran
, Komparse/
realtor [(ri:&lt&r*] US Group’s top realtors. But when real estate
Komparsin
, Immobilienmakler(in)
legend in one’s own deals are slow, Fearon auditions for paid jobs
reversal of fortune
mind [)ledZEnd In
[ri)v§:s&l Ev
as an extra on television shows or in movies.
wVnz )oUn (maInd*]
(fO:rtSEn*] She has appeared in films such as Reversal of
, etwa: Person, die
, Schicksalswende; Fortune and on TV shows like Saturday Night
zur Selbstüberschätzung
hier: Die Affäre der
Fotos: iStock; laif/Redux; Getty Images
neigt (Wortspiel mit

Sunny von B.
Live.
entrepreneur „a legend in one’s Working as a realtor has given Fearon
British
[)QntrEprE(n§:] own time“ = schon zu slow: be ~ [sloU*]
entrepreneur
, Unterneh- Lebzeiten zur Legende , hier: flau sein lots of material for comedy, including a char-
Martha Lane
Fox, 44
mer(in) geworden)
win sb. over
acter called Snazzy Peabody, an aggressive
point [pOInt] [)wIn (oUv&r*] Manhattan real estate agent. “Snazzy treats
, hier: Sinn, , jmdn. überzeugen everything as if it’s for sale. She’s a real estate
Zweck
* This symbol marks standard US pronunciation. legend in her own mind,” Fearon comments.
WORKING WORLD 3/2017 Business Spotlight 9

Good ideas
Die beiden Ideen, die wir hier vorstellen, haben eins gemeinsam:
Sie sollen unser Leben verbessern oder zumindest leichter machen.
Full marks to... Full marks to...

Full marks to... [)fUl (mA:ks tu] Full marks to… [)fUl (mA:ks tu]
… the Wefood supermarket , Die Bestnote …Parks Canada , Die Bestnote erhält ...
erhält ...
for selling food products that are past their for reintroducing wild bison into Banff Na- airlift sth. [(eElIft]
annually [(ÄnjuEli] , etw. per Flugzeug
sell-by date. This Copenhagen charity store tional Park in Alberta. The animals, which
, jährlich transportieren
has been so popular that it opened two were airlifted into a remote valley, are the
awesome [(O:sEm] conservationist
branches in 2016. ifml. , toll first wild bison to live in the park for more [)kQnsE(veIS&nIst]
Customers are supportive of Wefood’s than 100 years. , Umwelt-, Natur-
billion [(bIljEn]
aim to reduce food waste. “It’s awesome In early February of this year, the herd of schützer(in)
, Milliarde(n)
that instead of throwing things out, they are branch [brA:ntS] 16 young bison were transported from Elk enclosed [In(klEUzd]
, umzäunt
choosing to sell it for money,” student Signe , Filiale Island National Park, about 35 kilometres
Skovgaard Sørensen told Agence France- east of Edmonton. The operation saw them extinction [Ik(stINkS&n]
cause [kO:z]
, Ausrottung
Presse. “You support a good cause.” , hier: Sache loaded on to shipping containers and taken
foundation
It is legal to sell expired food in Denmark, charity [(tSÄrEti] by truck to Banff. The shipping containers
[faUn(deIS&n] , Stiftung
if it is clearly marked and does not present a , hier: karitative were then flown by helicopter to an enclosed
Zwecke monitor sb./sth.
health hazard. “We look, we smell, we feel the pasture. The bison will stay in the pasture [(mQnItE] , jmdn./etw.
product and see if it’s still consumable,” says charity store for 16 months, while being monitored via überwachen
[(tSÄrEti stO:]
project leader Bassel Hmeidan. , Sozialladen, radio collars by Parks Canada staff. In the pasture [(pA:stSE]
All products at the stores are donated by -kaufhaus summer of 2018, they will be set free in a , Weide(land)
producers and local supermarkets, as well as consumable: be ~ 1,200-square-kilometre area in the eastern radio collar
by import and export companies. Staff are [kEn(sju:mEb&l] hills of the park. [(reIdiEU )kQlE]
, verzehrbar sein , Funkhalsband
volunteers and all profits go to charity. Conservationist and writer Harvey Locke
Because the products are donated, what is donate sth. of the Eleanor Luxton Historical Founda remote [ri(mEUt]
[dEU(neIt] , abgelegen
on offer varies from day to day. This makes it , etw. spenden tion in Banff is enthusiastic about the
restore sth. [ri(stO:]
difficult for shoppers to make plans, but if expired [Ik(spaIEd]
project. “Restoring wild bison is the right , hier: wieder ansiedeln
they are lucky enough to find what they are , abgelaufen ing of wrong that was caused in the 19th
right a wrong
looking for, they will spend only about half as sell-by date century, when we almost eliminated wild [)raIt E (rQN]
much as at a normal supermarket. [(sel baI )deIt] bison as a species,” Locke told CBC News. , ein Unrecht wiedergut-
, Mindesthalt- machen
According to the UN Food and Agriculture “Banff Park was involved in saving the spe-
barkeitsdatum
Organization, about 1.3 billion tonnes of food cies from extinction 100 years ago, and today species [(spi:Si:z] , Art
volunteer
Fotos: iStock; Alamy
are wasted annually. This is enough to feed [)vQlEn(tIE]

it’s involved in restoring this species as part wild [waI&ld]
one billion people, the organization says. of the landscape, as a wild animal, and that is , hier: in freier Wildbahn
, Freiwillige(r)
lebend
really exciting.”

I can
WORD accept
WATCHER
failure — Englischhausen
everyone
gaslight
“Gaslighting” is a method of 6 Tage lang in Englisch eintauchen
psychologically manipulating
fails at
…ohne Deutschland zu verlassen!
an opponent through contra-
diction and lying. The goal is to
something.
make the other person doubt
their own competence and „One-to-One“-Gespräche mit
especially to weaken them in „Anglos“ aus der ganzen Welt
front of others: “Did you see
how John kept interrupting But Telefonkonferenzen,
I can’t
Jennifer at the meeting? I Präsentationen u.v.m.
wonder if he was trying to
70 Stunden intensives Training
accept not
gaslight her!”
Rundum-Sorglos-Paket
trying
bleisure trip
The term “bleisure” combines 4 Partnerhotels in Deutschland
the words “business” and
“leisure”. A “bleisure trip” re-
fers to a business trip that is
extended to include leisure
activities: “Julia has just come
back to London from her
American bleisure trip. Her
family joined her in Orlando
after the conference.”
contradiction goal [gEUl]

[)kQntrE(dIkS&n] , Ziel(setzung)
Das sagen unsere Kunden:
, Widerspruch,
leisure [(leZE] Former
professional basketball
Widerrede
, Freizeit player Michael Jordan, 54
„maximale Effektivität...
mit Spaß und Freude“
„eine tolle Woche, eine tolle

......................................................................... Lebenserfahrung!“
COMPARISON
..........................................................................
.........................................................................
Percentage of men who
..........................................................................
.........................................................................
..........................................................................
.........................................................................
say they have cried after a
..........................................................................
..........................................................................
.........................................................................
..........................................................................
„ein perfekt abgestimmtes
25%
..........................................................................
performance review
.........................................................................
.........................................................................
..........................................................................
..........................................................................
..........................................................................
Programm“
..........................................................................
..........................................................................
performance review [pE(fO:mEns ri)vju:]
..........................................................................
.........................................................................
..........................................................................
.......................................................................... „straff, abwechslungsreich
, Mitarbeitergespräch
.........................................................................
..........................................................................
..........................................................................
..........................................................................
.......................................................................... und humorvoll gestaltet“
..........................................................................
..........................................................................
.........................................................................
..........................................................................
.........................................................................
Percentage of women
18%
..........................................................................
.........................................................................
.........................................................................
..........................................................................
.........................................................................
..........................................................................
..........................................................................
.......................................................................... who say they have
......................................................................... Kostenloser Sprachtest und Beratung
Foto: Getty Images
..........................................................................
..........................................................................
.........................................................................
..........................................................................
cried after a
......................................................................... Montag bis Freitag von 9:00 – 18:00 Uhr
..........................................................................
.........................................................................
..........................................................................
.........................................................................
performance review
.........................................................................
..........................................................................
.........................................................................
.........................................................................
..........................................................................
..........................................................................
Sources: Fast Company magazine; Adobe. survey
..................................................................... ... of 1,500 US office workers (http://news.adobe.com) Tel. 089 23 51 58 72
WORKING WORLD
www.englischhausen.de
THE RIVALS
Parks sind für den Städtebau und die Gesellschaft
einer Stadt wichtig. EAMONN FITZGERALD
stellt den Hyde Park in London und den
Central Park in New York vor.
EASY
HYDE PARK CENTRAL PARK

HISTORY Hyde Park was created HISTORY Frederick Law Olmsted
for hunting by King Henry VIII and Calvert Vaux designed Cen-
in 1536. King Charles I opened it tral Park. It was opened to the
142 341
to the public in 1637. public in 1858.
MUST-SEE Speakers’ Corner gives NUMBER OF HECTARES NUMBER OF HECTARES MUST-SEE Gapstow Bridge at the
the public a chance to express park’s south-east corner. The
their views every Sunday. Speak-
ers stand on a box and London-
ers will often argue with them,
5 A.M.–MIDNIGHT
OPENING HOURS
6 A.M.–1 A.M.
OPENING HOURS
bridge over the Pond, with the
Plaza Hotel in the background,
offers a classic New York City
turning the talks into energetic skyline view.
debates.
4,000
NUMBER OF TREES
26,000
NUMBER OF TREES
MEMORIAL On 9 October 1985,
MEMORIAL The Diana, Princess of on what would have been John
Wales, Memorial Fountain is just Lennon’s 45th birthday, Central
south of the Serpentine and is a
tribute to her life and her love of
£60
FINE FOR FAILING TO CLEAN UP
$50
FINE FOR SMOKING IN
Park dedicated Strawberry Fields
to his memory.
children. AFTER A DOG THE PARK
NAME Sheep Meadow was home
NAME Rotten Row is a track along
the south side of Hyde Park. It is
used mostly for riding horses.
£12
COST OF A FULL ENGLISH BREAKFAST IN
$24
COST OF THE SMOKED SALMON BREAK-
to real sheep until 1934. It be-
came the first Central Park area
to offer free Wi-Fi, in 2008. The
THE SERPENTINE BAR & KITCHEN FAST AT TAVERN ON THE GREEN ON
Nearby stables offer riding les- IN HYDE PARK 67TH STREET IN CENTRAL PARK network name is “attwifi” and
sons and horses for hire. The you don’t need a username or
queen’s Household Cavalry use
Rotten Row for their exercises. 250,000–500,000
NUMBER OF FANS WHO ATTENDED
980,000
NUMBER OF FANS WHO ATTENDED A
password.
WALKING TOUR Sunrise Yoga Tour

A FREE FESTIVAL HELD IN HYDE PARK FREE CONCERT HELD BY COUNTRY
WALKING TOUR Bat Walk: 3 August Daily, one hour. Cost: $39.
ON 5 JULY 1969 WITH SINGER GARTH BROOKS IN CENTRAL
8.45 p.m.–10.15 p.m. Cost: £5. THE ROLLING STONES PARK ON 7 AUGUST 1997 Starting at 59th Street and 5th
Walkers are given bat detectors Avenue, this is a fast walk
so that they can hear the bats’
echolocation calls. TOP CONCERT
THE KILLERS WILL PLAY AT THE HYDE
TOP CONCERT
PJ HARVEY WILL APPEAR ON THE
around the park’s sights, with
stops for yoga exercises.
PARK FESTIVAL ON 8 JULY SUMMERSTAGE ON 19 JULY

WEBSITE www.royalparks.org.uk/ WEBSITE www.centralparknyc.org
parks/hyde-park
bat [bÄt] echolocation fountain [(faUntIn] memorial [mE(mO:riEl] Serpentine: the ~ smoked salmon
, Fledermaus , (Spring-)Brunnen , Gedenkstätte
Fotos: Alamy; iStock
[)ekEUlEU(keIS&n] [(s§:pEntaIn] [)smEUkt (sÄmEn]

, Echoortung , Name eines kleinen , Räucherlachs
dedicate sth. to sb./sth. household cavalry Pond: the ~ [pQnd]
Sees im Hyde Park
[(dedIkeIt tu] fine [faIn] [)haUshEUld (kÄv&lri] UK , Name eines kleinen Sees stable [(steIb&l] , Stall
, etw. jmdm./etw. widmen , Geldstrafe , Gardekavallerie im Central Park
track [trÄk] , Pfad
(pond , Teich)

Spaß mit Sprachgewinn
Konjunktiv und Kajak, Business Englisch und Rugby, Small Talk
und Surfen: Gehört das wirklich zusammen? Ein Blick in die
Kataloge der Sprachreiseveranstalter zeigt: unbedingt!
Wer beim Stichwort Sprachreisen nur an Action rund um die Welt

Klassenzimmer denkt, liegt... falsch! Im- Und es muss keineswegs immer nur das
mer öfter kombinieren die Anbieter Meer sein: Tauchen in San Diego, Tennis Eine Adresse – alle Infos
Sprachkurse mit Action und Abenteuer: in England, Segeln in Malta, Rugby in 26 Sprachreiseveranstalter haben sich im
Alles andere wäre regelrecht Ver- Wellington, Neuseeland, oder in Kap- Fachverband Deutscher Sprachreise-Veran-
schwendung, denn gerade Englisch- stadt den Sprachkurs mit einer Safari stalter (FDSV) zusammengeschlossen und
Kurse werden an den spannendsten abrunden: Alles ist möglich. Sogar Win- auf einen gemeinsamen Katalog von ver-
Orten der Welt angeboten. tersport lässt sich gut kombinieren, so- pflichtenden Qualitätskriterien verständigt.
fern man das passende Ziel aussucht. Im Auf der Webseite des Fachverbands warten
Work hard, play hard kanadischen Whistler oder in anderen zahlreiche nützliche Tools auf den Besucher:
Honolulu, Hawaii: Die Wellen krachen an Orten der Rocky Mountains beispiels- Zum Beispiel der Sprachreise-Finder, mit
den Strand, überschlagen sich in großen weise. Im Sommer wandeln sich die Ber- dem es gleich viel leichter fällt, die passen-
Bögen. Immer wieder reiten Surfer ge in ein Eldorado für Outdoor-Freunde de Reise aus dem Angebot der Mitglieder
durch die Brandung. Für die Sprach- – die wiederum im deutschen Winter in auszusuchen, einen Ratgeber zum Thema
schüler im nahegelegenen Waikiki nur Neuseeland warmes Wetter genießen. Sprachreisen und viele praktische Tipps.
ein Katzensprung – zumindest bis zum Weil Englisch in so vielen verschiedenen www.fdsv.de
Strand. Danach beginnt das große Mes- Ecken der Welt gesprochen wird, findet
sen mit dem Meer. Und natürlich das sich immer eine passend Klimazone für
eine oder andere Gespräch mit den Sur- das gewünschte Hobby. Nur die süße
fern vor Ort. Gerade all jene, die sich vor- Qual der Wahl bleibt dem Reisenden
mittags mit Eifer in die Sprache stürzen, überlassen...
sind nachmittags in den Fluten zu fin-
den: Egal ob Surfen oder Segeln, Aus-
gleich gehört dazu und verwandelt die
intellektuelle Fortbildung in ein Aben-
teuer für alle Sinne.
© AfricaStudio/fotolia
© DudarevMikhail/fotolia
© eranda/fotolia
www.fdsv.de
GLOBAL BUSINESS
SPORT
N C E , F I T N E S S
IF NA
Ab e
EAMO
r e s
st län
U
g s t z u
iesige n M a r
rden,
men a
u
einem r chnologie neh lage, sonder n

nd T
Mode, eht nicht nur ALD infor mie
g
NN FI
TZ G E R
e
Sport i nterhaltung u m Sieg oder N t.
u r
ieder
n d V
um d
um d
aus W
kt gewo m Wettkampf en persönliche

i r t s c h aft, Po
n Leb
litik,
ze teil.
ertreter ie ersten Plät ensstil.
CED
ADVAN
Sport and
business:
a natural
combination
Fotos: XX
for many
people

x/2017 GLOBAL BUSINESS
AN D F U N
R
obert Marchand cycled 22.5 kilometres around the
Saint-Quentin-en-Yvelines velodrome near Paris on
4 January this year. It took him an hour. This would
not be news, usually, but it was because Robert
Marchand is not usual. He’s 105.
Born in 1911, Marchand says the secret of his fit-
ness is diet — lots of fruit and vegetables, a little meat,
not too much coffee, an occasional glass of wine, suf-
ficient sleep and an hour a day on his exercise bike.
Health and sport are connected, as Robert Mar-
chand’s life shows. Politics and sport are also connect-
ed, as Ali Sherif Al Emadi’s job shows. He’s the finance minister
of Qatar and, in February, he told reporters that his government
is spending $500 million as it gets ready to host the 2022 FIFA
World Cup. By the way, that’s not $500 million for the entire
project or $500 million a year or $500 million a month. It’s $500
million a week.
In all, Qatar plans to spend $200 billion in preparation for the
World Cup, but as Al Emadi said, “That doesn’t mean the sta-
diums only. We are talking about highways, rail, ports, airports.
Those are underway, even hospitals and everything.”
Those hospitals will be needed. In 2013, the International
Trade Union Confederation warned that up to 4,000 migrant
workers could die in work-related accidents during the prepara-
tions for the 2022 World Cup. The resulting controversy forced
Qatar to announce in December last year that it was ending its
much-criticized kafala system, which prevented poorer workers
from changing jobs or leaving the country without a permit.
Health and sport are connected, politics and sport are con-
nected, money and sport are connected — and the latest addition
to this complicated relationship is technology, as the strategy of
Allianz shows.
diet [(daIEt] trade union confederation

, Ernährung [)treId (ju:niEn
kEnfedE)reIS&n]
host sth. [hEUst]
, Gewerkschaftsbund
, etw. austragen
underway: be ~
[)VndE(weI]
, etwa: im Bau sein
velodrome
[(velEdrEUm]
, [wg. Aussprache]
Fotos: Getty Images; iStock
Fotos: XX
GLOBAL BUSINESS 3/2017 Business Spotlight 15

DRONE
RACING HAS
BEEN
COMPARED
TO VIDEO
Drone racing: a new
game in town for
the sports business GAMING
A new game in town “Drones are already an important part of our business, so
When it comes to sport, the multinational financial servic- we’re excited to align with DRL as they harness the latest tech-
es company is best known for its links to FC Bayern Munich. nological advancements and reimagine what racing in the 21st
Together with Adidas and Audi, it owns 25 per cent of the club, century looks like,” said Jean-Marc Pailhol, Allianz global head
and Allianz owns the naming rights to the stadium — the Alli- of market management and distribution.
anz Arena — for 30 years. But while football remains the jewel Pilots have names like M0ke, Hazak and rekreK, and then
in the crown for nations, investors, sponsors and the television there’s Little A, who’s actually Angela Jacques, a geographer
industry, there’s a new game in town and Allianz is already part and co-founder of MAPPA, a company in Mexico City that sells
of its future. Welcome to the world of drone racing. mapping services and aerial photography using drones. “Always
Drone racing is a sport that has been compared to video gam- looking for solutions via geospatial thinking and new technolo-
ing. Players, called “pilots”, fly custom-designed drones through gies” is how she describes her philosophy on her LinkedIn page.
obstacle courses at speeds of up to 190 kilometres per hour. The There is a problem with sports such as drone racing, however.
biggest name in professional drone racing is the Drone Rac- Everyone involved remains seated all the time and this reveals
ing League (DRL), a New York start-up, and this year’s Allianz an unhealthy truth about life today: we live in a sedentary world.
World Championship will consist of six DRL races with 16 of Yes, we buy more sports equipment, have record levels of gym
the world’s top pilots competing against each other in Miami, membership, watch more sport on more devices and, if what’s
New Orleans, Atlanta, Boston, London and Munich. said in online chat rooms is to be believed, talk more about sport
align with sb. device [di(vaIs] excited: be ~ to do sth. harness sth. mapping [(mÄpIN] reveal sth. [ri(vi:&l]
[E(laIn wID] , Gerät [Ik(saItId] [(hA:nIs] , Kartografie , etw. zu erkennen geben
, sich mit jmdm. , hier: sich darauf freuen, , etw. (für sich) einspan-
distribution naming rights sedentary
zusammenschließen etw. zu tun nen, nutzen
[)dIstrI(bju:S&n] [(neImIN raIts] [(sed&ntEri]
biggest name: the ~ , Vertrieb geospatial jewel in the crown: the ~ , Namensrechte , sitzend; hier: mit
[)bIgIst (neIm] ifml. [)dZi:EU(speIS&l] [)dZu:El In DE (kraUn] überwiegend sitzenden
drone racing new game in town: a ~
, hier: führend , raumbezogen , das Glanzstück; Tätigkeiten
[(drEUn )reIsIN] [)nju: geIm In (taUn]
Fotos: Getty Images
hier: Aushängeschild
custom-designed , Drohnen-Rennen gym [dZIm] , eine neue Option when it comes to…
[)kVstEm di(zaInd] , Turnhalle; Fitnessstudio league [li:g] , Liga [)wen It (kVmz tE]
obstacle course
, individuell angefertigt , was … betrifft
link [lINk] [(QbstEk&l kO:s]
, Verbindung , Hindernisparcours
16 Business Spotlight 3/2017 GLOBAL BUSINESS

than ever. But we are increasingly experiencing our sport on so-
HEALTH
fas and developing bigger waistlines as a result.
China’s Ministry of Health estimates that as many as 300
million Chinese people are obese. This makes China the world’s AND SPORT
second-most obese nation after the US. In Europe, a majority of
European men and women will be either overweight or obese
by 2030, according to the World Health Organization. By then, ARE
nearly all Irish adults are projected to be overweight, and an
estimated 77 per cent of Greek men and 67 per cent of Greek
women are likely to be overweight . CONNECTED,
Active technology
So we need motivation to get off the couch, and the paradox AS A
is that the technology that is making us lazier is also being de-
veloped to make us more active. Players of Pokémon Go have
walked nearly nine billion kilometres collectively since the 105-YEAR-OLD
FRENCHMAN
smartphone game was released last year, and the Apple Watch
shows the total amount of time in a day in which you’ve re-
mained standing or been moving for at least a minute.
SHOWS
Meanwhile, Garmin has designed a fitness tracker for chil-
dren. The vívofit jr. encourages kids to move for 60 minutes a
day and, in what some would see as a Big Brother tactic, Garmin
says: “Parents, we didn’t forget about you. While the youngsters
will love the app, … you can control the app and use it to mon-
itor your kiddos’ steps and active minutes, assign chores and
even hand out virtual rewards. Control it all from your mobile
device.”
One of these kiddos might grow up to be the next Roger
Federer. He returned to tennis after a six-month injury break
and won this year’s Australian Open in January in a magical
manner. He’s also involved in the Nike+ Training app. “During
my career, I did many practice sessions for my abdominals, be- Robert Marchand:
cycled 22.5
cause everything starts here,” says Federer, introducing a fitness kilometres in an
session called “Maestro”. For her fitness regime, Inbee Park, the hour this year
South Korean professional golfer who became the first wom-
an in 116 years to win an Olympic gold medal in the sport last
year in Rio, prefers yoga. And, yes, there is an app for that, too. abdominals major player regime
It’s called Golf Yoga. [Äb(dQmIn&lz] [)meIdZE (pleIE] [reI(Zi:m]
, Bauchmuskeln , wichtiger Akteur; , hier: Programm
hier: bedeutender
“I could have done better” assign sth. [E(saIn]
Wirtschaftszweig
release sth.
, etw. zuweisen, [ri(li:s]
Sport, with its stars, glamour, money, power, politics, fashion and
übertragen obese [EU(bi:s] , etw. herausbringen
technology, is a major player in the global economy and it creates , fettleibig, adipös
chore [tSO:] venture capital
jobs across a range of industries and services, from clothing de-
, Aufgabe (im Haushalt) Pilates classes [(ventSE )kÄpIt&l]
sign to venture capital. [pI(lA:ti:z )klA:sIz] , Risikokapital
fame [feIm]
For most of us, though, sport simply means jogging with , Pilates-Unterricht,
, Ruhm, Berühmtheit waistline
-Stunden
friends, football with colleagues, Pilates classes, hiking, biking, [(weIstlaIn]
fitness tracker
walking and all the other healthy activities that do not offer fame practice session , Taille; hier auch:
[(fItnEs )trÄkE]
[(prÄktIs )seS&n] Leibesfülle
or fortune. , Fitnessarmband
, Trainingseinheit
work-life balance
“J’aurais pu faire mieux” (“I could have done better”), said hiking [(haIkIN]
projected: be ~ to be sth. [)w§:k (laIf )bÄlEns]
105-year-old Robert Marchand at the end of his world-record , Wandern
[prE(dZektId] , (ausgewogenes)
cycle in January. We can all do better and sport is also an increas- kiddo [(kIdEU] ifml. , etw. erwartungsgemäß Verhältnis zwischen
, Kleine(r) sein werden Berufs- und Privatleben
ing part of corporate life. On the next pages, you will find tips on (project sth. , etw.
making sport part of your work-life balance. prognostizieren)

O
CHO ! S E Y O U R
XE ERCISES
F i r m e n
ar k o u r, e ine Ha
lauf, P Fir menrad st een
r d
ntel
att
ker ode diesen I
als Wec agen — mit t!
w fi
Fir men ie garantiert
S
bleiben
Freerunning:
your chance
to be like
James Bond
BONDING bad guy: the ~

[(bÄd gaI] ifml.
In the spectacular opening scenes of the 2006 James Bond film Casino Royale, Agent 007 (Daniel , der Böse/
Craig) chases the bad guy, Mollaka, and fights him 60 metres above the ground. The bad guy is Schurke
played by Sébastien Foucan, owner of the Foucan Freerunning Academy in London and the pub- bonding [(bQndIN]
lic face of “freerunning”, a new sport that involves getting from one place to another by running, , Herstellen einer
Bindung;
jumping or climbing.
hier: Einbinden
The UK has become the first country to recognize freerunning as an official sport, but like
course [kO:s]
Sébastien Foucan, it comes from France, where it is called parkour, from the French parcours, , Laufstrecke,
meaning “course”. Sébastien Foucan says the message of the sport is that people can deal with Parcours
challenges in creative ways. public face: be the
Tip: Watch Sébastien Foucan’s videos on YouTube and try some of the basic moves. Maybe your ~ of sth.
[)pVblIk (feIs]
company will send you to London to do a freerunning course so that you can introduce it in your
, in der Öffentlich-
workplace. keit für etw. stehen
Website: www.foucan.com
THE CLASS
If you are on business in New York, Los Angles or Vancouver, try
“The Class”, a workout system designed by Taryn Toomey that
aims to create “peace through strength”. Toomey left the fash-
ion industry, after years of working for Ralph Lauren and Dior,
to become a yoga teacher. Typically, a single class is 75 minutes
of calisthenics and plyometrics, also known as “jump training”.
Tip: Try this Taryn Toomey outdoor workout on your own or
⋅⋅
with colleagues:
Five minutes relaxed running to warm up. “Open the lungs;
⋅⋅⋅⋅
breathe calmly and deeply.”
One minute running as quickly as possible.
⋅⋅
Two minutes relaxed running.
The three-minute round: one minute sprinting, two
⋅⋅
minutes recovery. Repeat four times.
Finally, five minutes relaxed running.
On the move:
find time to Website: http://taryntoomey.com
work out when
you travel
Fotos: ddp; iStock
calisthenics plyometrics workout

[)kÄlIs(TenIks] [)plaIEU(metrIks] [(w§:kaUt]
, Körpergewichts , plyometrisches Training , Training
übungen, Calisthenics

Alles wird leicht.
Speak up – and convince!

· Improve your rhetorical skills.
· Become a more confident and accomplished communicator.
· Gain in persuasiveness and influence.
www.haufe-akademie.de/international-business
Zukunftsgestaltung für Unternehmen

Durch passgenaue Lösungen und einzigartige Services erleichtert die Haufe Akademie Kompetenz für Fach- und Führungskräfte
die Zukunftsgestaltung von Unternehmen und die kontinuierliche Kompetenzerweiterung
von Fach- und Führungskräften. www.haufe-akademie.de
THE BOTTOM LINE affect sth. [E(fekt]
Being unhealthy affects work perfor- , sich auf etw. auswirken
mance and the bottom line. That’s why benefits [(benIfIts]

companies are taking action against , hier: Zusatzleistungen
“modifiable risks” such as smoking, in- bottom line [)bQtEm
activity, poor diet and high stress levels. (laIn] , hier: Profit
Here are four examples: cholesterol [kE(lestErQl]

, Cholesterin
Johnson & Johnson: “With workplace committed: be ~ to doing

sth. [kE(mItId]
health and wellness programmes, compa-
, sich zur Aufgabe
nies can sustain their most vital resource machen, etw. zu tun
— their employees.” So says Johnson
comprehensive
& Johnson, the multinational maker of [)kQmprI(hensIv]
pharmaceutical and biotechnology prod- , umfassend
ucts. The company offers its employees diet [(daIEt]
on-site fitness centres as well as subsidies , hier: Ernährung
for gym memberships. Johnson & John- gym [dZIm] , Turnhalle;

son has published studies showing how hier: Fitnessstudio
its wellness programmes have improved healthcare [(helT)keE]
, Gesundheitsfürsorge
employees’ health, saved the company
millions of dollars and increased produc- indicate sth. [(IndIkeIt]
, etw. anzeigen
tivity.
influenza vaccination
On the run:
[Influ(enzE vÄksI)neIS&n] corporate events
Daimler: By the end of 2015, the VfB , Grippeimpfung have become
Stuttgart football club had 44,614 reg- labelling [(leIb&lIN] very popular
istered members. At the same time, the , Kennzeichnung
SG Stern had 41,591 members. SG Stern? numbers [(nVmbEz] BORN TO RUN
It’s also in Stuttgart and is a key partner , hier: Gesundheitsdaten The idea of the corporate run began in 1977 in New York
in Daimler’s health management strate- on-site [)Qn (saIt] , vor City with 200 runners from 50 companies in a 3 ½-mile
gy. What was started in 1962 by a group Ort; hier: im Unternehmen (5.63 kilometre) race organized by the Manufacturers
of car workers has turned into a club that pharmaceutical Hanover bank holding company. Today, it’s organized
informs the Daimler employees about the [)fA:mE(su:tIk&l] by JPMorgan Chase, the multinational financial ser-
, [wg. Aussprache]
positive effects of sport and motivates vices corporation. This year’s JPMorgan Chase Corpo-
screening [(skri:nIN]
them to become more active. rate Challenge Championship — “the unofficial Olym-
, Untersuchung
pics for the workforce” — will be held in Frankfurt on
subsidy [(sVbsEdi]
Deutsche Bank: Germany’s banking , Zuschuss 13 June. Last year’s event attracted 68,119 participants
giant is developing a new online health from 2,633 companies.
sustain sth. [sE(steIn]
portal that will “encourage employees to , etw. erhalten B2Run, the organizer of the German company cham-
take responsibility, but will also under- technique [tek(ni:k] pionship, belongs to Infront Sports & Media, based in
score our responsibility as an employer , [wg. Aussprache] Zug, Switzerland. B2Runs will be held in 17 German cit-
to encourage a healthy work-life balance”. underscore sth. ies this year and more than 195,000 runners from 9,500
Deutsche Bank’s wellness programme [)VndE(skO:] companies are expected to take part. B2Run events are
, etw. unterstreichen
focuses on “preventative healthcare”, also held in Switzerland, France, Portugal, Spain and
which includes everything from influen- vital [(vaIt&l] , wichtig Romania.
za vaccinations to company sports events. work-life balance Tip: Treat your corporate run in the same way that you
Deutsche Bank also offers stress manage- [)w§:k (laIf )bÄlEns] would treat a project. Make a plan, schedule activities
, (ausgewogenes)
ment techniques, both online and in the Verhältnis zwischen Berufs- and block out time in your day for training. Important:
classroom. und Privatleben get colleagues to join you and everyone will be more
committed and less likely to give up.
Fotos: Stephan Schütze; iStock; missguided; pr
Microsoft: “Know Your Numbers” is what Microsoft calls the Website: https://www.b2run.de
wellness programme that provides its employees with screen-
ing for risks of heart disease, diabetes, high cholesterol and high block out time corporate run schedule sth.
blood pressure, as well as on-site mammography screenings. [)blQk aUt (taIm] [)kO:pErEt (rVn] [(Sedju:l]
, Zeitfenster blocken , Firmenlauf , etw. (ein)planen
The company pays for gym memberships, and the “Real Easy
committed manufacturer workforce
Wellness” labelling system in its canteens indicates the health-
[kE(mItId] [)mÄnju(fÄktSErE] [(w§:kfO:s]
ier options. Microsoft says it is “committed to supporting our , engagiert, einge- , Hersteller , Erwerbsbevölkerung
Fotos: XX
employees’ well-being with comprehensive benefits to help em- bunden

ployees maximize their physical, financial, and social wellness”.

AND SOME MORE IDEAS...
EAMONN FITZGERALD
writes daily at www.eamonn.com.
He uses social media to build
relationships for organizations.
Contact: eamonn@eamonn.com
Good alternative:
a company bike On your bike!
Think you need a company car?
Well, how about a company bike
instead? Company Bike Solutions
leases bikes to both firms and
individual employees. Stay fit and
do something for the environment,
too. Website: http://company-bike-
solutions.com
The latest trends

Stay in touch with the latest trends
in sport via the yearly ISPO Munich
trade fair. The next one takes place
from 28 to 31 January 2018. Website:
http://munich.ispo.com/en
Sport in the office

Sporting and No time to do sport? That’s
fashionable: not really a good excuse. The
the Londunn Washington Post has put together
collection 12 exercises that you can build into
your daily working life. Website:
https://www.washingtonpost.com/
ATHLEISURE No excuse: you can graphics/health/workout-at-work
Combine “athletics” and “leisure” and you get “athleisure”, a build exercises
into your office life Get the gadgets
word that means “casual, comfortable clothing designed for If you’re looking for a little help with
sport and everyday wear”. your sporting routines, why not try a
gadget or two. For example, a dumb-
Londunn is the title of a new athleisure collection created by bell alarm clock that stops only when
model Jourdann Dunn in partnership with Missguided, a UK you do your exercises, or a walk
station that allows you to walk and
retailer that sells clothes to women between the ages of 16 and work at the same time.
35. Londunn specializes in sweatsuits and hoodies, and the tar-
get market are women who want to wear the same outfit when Sport for all?
Wake up! An Does everyone need to do sport at
they work out as when they go out for drinks. alarm clock work? No way! “With the current
Dunn promotes her collection on Instagram, where she has that wants you obsession with sport, you get the
to exercise feeling that if you are not super-
two million followers. “We all love to wear sportswear now — active, you are a pariah,” said one
this reflects how busy our lives are — but we still want to look employee who asked not to be
named. Don’t want to do sport at
cool and chic,” she told The Observer. work? That’s fine, too.
Tip: Jourdann Dunn’s fitness programme includes KOBOX, a
boxing-based sport “in a Fight Club meets Nightclub environ-
ment”. The slogan is: “At KOBOX you will get fit, without getting allow sth. [E(laU] gadget [(gÄdZIt] stay in touch with sth.
, hier: etw. ermög- , Gerät, Vorrichtung [)steI In (tVtS wID]
hit!” The KOBOX studios are at 122 Kings Road in London.
lichen , an etw. dranbleiben
Website: https://www.instagram.com/jourdandunn No way!
dumb-bell alarm clock [)nEU (weI] ifml. trade fair [(treId feE]
[)dVm bel E(lA:m , Nein! , Messe
casual [(kÄZuEl] hoodie [(hUdi] sweatsuit [(swetsu:t]
klQk] , Hantel, die
, lässig, leger , Kapuzenshirt , Trainingsanzug pariah [pE(raIE] walk station
gleichzeitig als digitaler
, Außenseiter(in) [(wO:k )steIS&n]
chic [Si:k] leisure [(leZE] target market Wecker fungiert
, Kombination aus
, [wg. Aussprache] , Freizeit [(tA:gIt )mA:kIt]
excuse [Ik(skju:s] routine [ru:(ti:n] Computerarbeitsplatz
, hier: Zielgruppe
environment retailer [(ri:teI&lE] , hier: Ausrede , [wg. Aussprache] und Laufband
Fotos: XX
[In(vaI&rEnmEnt] , Einzelhändler work out [)w§:k (aUt]

, hier: Umfeld, Milieu , trainieren

INTERCULTURAL
COMMUNICATION
SCOTLAND
Very Scottish:
tartan, kilts
and oil rigs
AT A
CROSSROADS
Die Mehrheit der Schotten ist für einen Verbleib in
der EU. Wird es nach dem Brexit also erneut ein
schottisches Referendum geben? Und wie würde ein
unabhängiges Schottland wirtschaftlich dastehen?
PAUL WHEATLEY informiert.
ADVANCED PLUS
Foto: ifGetty Images
Fotos:
3/2017 Business Spotlight 23

“
I
s Scotland content for our
BUbu Old and
future to be dictated by an new: BUbu
increasingly right-wing Old and new:
Poland has not
Westminster govern- forgotten its
ment?” asked Nicola Stur- socialist past
Poland has not
geon, the country’s first forgotten its
minister, in January 2017. socialist past
“Or is it,” she went on,
“better that we take our fu-
ture into our own hands?”
Sturgeon is a canny politi-
cal operator, but the truth
for her Scottish National-
ist Party (SNP) is that, in
such unpredictable times National
pride: many
as these, nobody can say with much cer- Scots want
tainty what the people of Scotland want. independence
The result of Britain’s EU referendum
in June 2016 was close, with 52 per cent
of the population voting to leave and 48 originally from the capital, Edinburgh, amiss: look ~ [E(mIs] forerunner [(fO:)rVnE]
per cent voting to remain. Not so in Scot- and now living in Munich, warns that a , aussehen, als sei es nicht , Vorläufer
in Ordnung
land, where 62 per cent of the population dramatic drop in oil prices means people handsome [(hÄnsEm]
appeal [E(pi:&l] , hübsch
backed “remain”. With a “hard Brexit” are now asking “hard questions” about
, Aufruf; auch: Reiz
(strict controls on immigration, and leav- the SNP and the sustainability of the in stark terms
back sth. [bÄk] [In )stA:k (t§:mz]
ing the single market and customs union) Scottish economy. , etw. unterstützen , in drastischen Worten
on the cards, Sturgeon is setting out the
canny [(kÄni] on the cards: be ~
alternatives for Scotland’s future in stark Oil price collapse , schlau [)Qn DE (kA:dz]
terms. For many supporters, this chimes Scotland is estimated to have the largest chime with sth.
, zu erwarten sein
perfectly with a familiar SNP slogan: oil reserves in the EU, and oil revenue [(tSaIm wID] political operator
“Independence in Europe”. was central to the SNP’s independence , mit etw. im Einklang [pE)lItIk&l (QpEreItE]
stehen ifml. , hier etwa:
Scots, of course, rejected “Scoxit”, inde- appeal. But with the country’s oil revenue politischer Kopf
customs union
pendence from the UK, in a 2014 referen- dropping 97 per cent between 2015 and
[(kVstEmz )ju:niEn] revenue [(revEnju:]
dum. The vote was 55 per cent against 2016 — from around £1.8 billion (€2 bil- , Zollunion , Einnahmen
leaving to 45 per cent in favour. At the lion) to around £60 million (€69 million) decisive [di(saIsIv] single market
time, this seemed to have ended thoughts — some economists are warning that in- , entschieden [)sINg&l (mA:kIt]
of breaking up the union for a generation dependence is now “unaffordable”. This , EU-Binnenmarkt
devolution
or more. Brexit, however, and Scotland’s was brought into fresh focus in February [)di:vE(lu:S&n] sustainability
, hier: Übertragung von [sE)steInE(bIlEti]
decisive rejection of it, has put the ques- 2017, when The Economist explained that it
Machtbefugnissen auf das , hier: Zukunftsfähigkeit
tion of independence firmly back on the is not just the Scottish oil industry that is schottische Parlament
table: put sth. back on the ~
table. On the surface, it sounds like great facing huge challenges. due to [(dju: tu] [(teIb&l] , etw. wieder auf
news for the SNP. “Less noticed,” one article reads, “is , aufgrund von die Tagesordnung setzen
David Scrimgeour (see box on page that Scottish financial services are also face sth. [feIs] unpredictable
25), head of the British-German Business having a tough time. Wander around , etw. gegenüberstehen [)Vnpri(dIktEb&l]
, unvorhersehbar
Network, is not so sure. “Largely due to the handsome Georgian squares of Ed- first minister
the collapse in support for the Tories and inburgh’s financial district, and nothing [)f§:st (mInIstE] wander around a square
Scot./Wales [)wQndEr E)raUnd
Labour in Scotland,” he says, “the SNP has looks amiss. Yet since 2014, employment , Erste(r) Minister(in), E (skweE] , über einen
had it easy for many years.” Scrimgeour, in the industry has dropped by over a Regierungschef(in) Platz schlendern
TIMELINE
Fotos: panos pictures; Gert Krautbauer
1707: the Treaty of Union leads to the 1975: North Sea oil first produced 2007: SNP defeats Labour in Scottish elections
formation of the United Kingdom of Great 1979: referendum on Scottish devolution fails and forms minority government
Britain 1997: referendum on Scottish devolution 2011: SNP leader Alex Salmond leads party to
1934: Scottish National Party (SNP) founded succeeds Scotland’s first majority government
1945: SNP wins its first seat in Westminster 1999: first elections for the Scottish parliament 2014: Scotland rejects independence in
parliament 2004: new Scottish parliament building, at referendum by 55 per cent to 45 per cent
1973: UK joins the EEC (European Economic Holyrood, opens 2016: UK referendum win for Brexit — but Scots
Community; a forerunner of the EU) reject it by 62 per cent to 38 per cent
24 Business Spotlight 3/2017 INTERCULTURAL COMMUNICATION

INTERVIEW across the board tenth (while rising slightly in London).
[E)krQs DE (bO:d] Average pay has declined by five per cent
“A business person gets to a , allgemein
in the past year.”
certain point, buys a Mercedes and entrepreneur

[)QntrEprE(n§:]
While accepting that the oil-price crash
and the problems of financial services
joins the golf club” , Unternehmer(in)
give sth. a go [)gIv E (gEU]

mean independence is less economi-
ifml. , etw. versuchen cally viable, Scrimgeour is one of many
DAVID SCRIMGEOUR founded the British-German to assess that Brexit, and a hard version
going for it: ...has a lot ~
Business Network (BGBN) in 2000. He studied history [(gEUIN fO:r It] of it, could paradoxically be enough to
and law at the University of Edinburgh, and worked as a , es spricht viel für ... persuade Scots that it’s time to leave the
lawyer in Scotland and Germany. From 1992 to 2000, he in terms of [)In (t§:mz Qv] union.
worked for the Scottish government, promoting Scottish , im Hinblick auf Quaint national clichés beloved by
businesses in Germany and Austria. Through the BGBN, MBE (Member of the marketing gurus, invariably featur-
British Empire)
he advises businesses on investments, strategy, marketing kilts and bagpipes, might suggest a
[)em bi: (i:] UK
ing and sales. He received an MBE in 2000 for his work , britischer Verdienstorden Scottish national identity without real
promoting German and Austrian investment in Scotland. return [ri(t§:n] , Rendite substance. But this would be wrong. For
Scots, the 1707 Acts of Union, which led
tenant [(tenEnt]
What are the differences between the business cultures , Mieter(in) to the creation of the United Kingdom
in Scotland and Germany? thrust [TrVst]
(see Timeline, page 24), did not come into
Scotland is not substantially different to the UK, espe- , Schub(kraft); effect so very long ago, and Scots are well
cially in terms of economic development and business. hier: Ausrichtung aware that Scotland was (and fought to
Scotland is similar to England in what I call the “Mercedes turnover [(t§:n)EUvE] be) an independent country for centuries
effect”: a business person gets to a certain point with the , Umsatz; before the union.
hier: Fluktuation
business, buys a Mercedes and joins the golf club. That
workforce [(w§:kfO:s]
defines success. In Germany, family businesses are very , Belegschaft, Relationship with England
aware of their employees. The turnover of people is very Arbeitnehmer(innen) Scotland’s sometimes fractious relation-
low and the loyalty of the workforce across the board is ship with the much more populous and
high. Also, Germans tend not to make false claims about what they’re able to do. influential England plays a key role in
People are qualified and skilled in a particular area and they have a job descrip- its sense of identity. And while there has
tion. They tend not to move outside that description. In Britain, people much long been a degree of anti-English senti-
more have the philosophy: “OK, I’ll give it a go. I’ll try it…” Another difference ment in Scotland, this should not be over-
is the short-term thinking in the UK. You see this in the relatively low level of played. After all, Scottish national identity
British investment in Germany. An example is the Virgin Group: it has a multi- is suffused with great historical names,
billion-pound turnover in lots of European countries, but there is not a single such as Enlightenment thinker David
Virgin company in Germany. I phoned the management company in Geneva Hume, economist Adam Smith, engineer
and asked why. They said they hadn’t James Watt, industrialist Andrew Carne-
found an opportunity to make the gie, inventor Alexander Graham Bell and
return they need within five years. scientist Sir Alexander Fleming.
A Scot in That Britain’s most famous entre- As well as these A-list names from its
Bavaria:
businessman preneur [Richard Branson] is not in history, contemporary Scotland can also
David Europe’s largest market is bizarre.
Scrimgeour
But is there a certain inflexibility A-list [(eI lIst] overplay sth.

, hier: hochrangig
and lack of innovation in the Ger- [)EUvE(pleI]
assess sth. [E(ses] , etw. übertrieben dar
man market compared to the UK?
, etw. schätzen, beurteilen stellen; hier: überbewerten
Particularly with innovation in Ger-
bagpipe [(bÄgpaIp] populous [(pQpjUlEs]
many, we might see a problem in the
, Dudelsack , einwohnerstark
next few years. The whole thrust is
beloved: be ~ by sb. quaint [kweInt]
often about perfecting what has al- [bi(lVvId] , urig, pittoresk
ready been made rather than creat- , bei jmdm. beliebt sein
sentiment
ing something new. But I’m a big fan Enlightenment [(sentImEnt]
of the employment legislation here. [In(laIt&nmEnt]
, Stimmung
, (Zeitalter der)
I like the way tenants are protected,
Aufklärung suffused: be ~ with sth.
and I like the healthcare system. The [sE(fju:zd]
feature sth. [(fi:tSE]
very structured society in Germany , von etw. erfüllt sein;
, durch etw. gekenn-
compared to the UK has a lot going zeichnet sein hier: reich an etw. sein
Fotos: XX
for it. And in these times, I’m glad I fractious [(frÄkSEs] viable [(vaIEb&l]
live in Germany and not in the UK. , aufsässig; hier: gespannt , tragbar, umsetzbar
INTERCULTURAL COMMUNICATION 3/2017 Business Spotlight 25

call upon a number of exports that the
FAST FACTS: world associates with the country. Its
SCOTLAND
most famous, Scotch whisky, generated
almost £4 billion (about €4.6 billion) in
2015 alone. For the same year, the Scotch
Capital: Edinburgh 493,000 Whisky Association calculates that 38
bottles of Scotch whisky “were shipped
Other main cities: overseas each second”. Whisky, along
Glasgow 606,000; Aberdeen 230,000 with favourites such as Scottish salmon,
ensures that food and drink is Scotland’s
Head of state: Queen Elizabeth II largest international export. The US con-
(since 6 February 1952) tinues to be the largest international im-
porter of Scottish goods, followed by EU
Head of government: partners the Netherlands, accounting for
First Minister Nicola Sturgeon £2.3 billion, and France and Germany,
(since 20 November 2014) each at £1.8 billion.
Another increasingly important indus-
Population: 5,373,000 (2016 est.) try for Scotland is renewable energy. The
country is responsible for 60 per cent of
Official languages: English, the UK’s total onshore wind capacity. In
Scottish Gaelic 2015, Scottish Renewables announced
that “renewable electricity generation is
GDP: £149.3 billion (2016 est.) now equivalent to approximately 59.4 per
cent of Scotland’s electricity consump-
GDP annual growth: 0.7% (third tion”. Several German energy firms with
quarter 2016) a focus on renewables are already active
in Scotland. Perhaps Brexit has focused
Unemployment: 5.5% (Dec. 2016) people’s minds, but exploring invest-
ment possibilities was enough to prompt
Inflation: 1.8 % (March 2017) Bavarian economics minister Ilse Aigner
to lead a 28-firm delegation to Scotland in
“TOURISM IS CENTRAL
Exports: March 2017.
In 2015, Scotland had total exports Tourism is also central to the long-term
of £78.6 billion (excluding oil and sustainability of Scottish finances. Near-
gas), £49.8 billion (63%) of which
went to the rest of the UK. £12.3
ly 15 million people visited Scotland in
2015, adding almost £9 billion to the econ- TO THE SUSTAINABILITY
OF SCOTTISH FINANCES”
billion (16%) went to other EU omy, with visitor numbers from Germany
countries. The largest EU markets second only to those from the US. Many
were the Netherlands, France and head to cities such as Glasgow and Edin-
Germany. Scotland’s largest inter- burgh, though the beautiful landscapes
account for sth. ensure sth. [In(SO:]
national export market is the US. of the Highlands and Islands also attract
[E(kaUnt fO:] , etw. gewährleisten
many. The cleverly marketed North Coast , etw. ausmachen
golf course [(gQlf kO:s]
Religion: 500 encapsulates northern Scotland’s adopt sth. [E(dQpt] , etw. , Golfplatz
Church of Scotland (32.4%); Roman appeal: taking its cue from the US’s Route annehmen; hier: einführen
head to (a place) [(hed tu]
Catholic (15.9%); other Christian 66 and Germany’s Romantic Road, this call upon sth. [(kO:l E)pQn] , zu (einem Ort) fahren
(5.5%); other religions (0.3%); no re- 500-mile, largely coastal drive includes , etw. (für sich) in
odd [Qd]
Anspruch nehmen
ligion (36.7%) (2011) castles, mountains, wildlife, golf courses, , gelegentliche(r,s)
whisky distilleries and — if you’re lucky crossroads [(krQsrEUdz]
perceive sth. [pE(si:v]
, Kreuzung;
Sources: www.gov.scot; https://en.wikipedia. — even the odd kilt or two. hier: Scheideweg
, etw. wahrnehmen,
org/wiki/Religion_in_Scotland spüren
cue: take one’s ~ from sth.
Scotland at a crossroads prompt sb. to do sth.
[kju:] , von etw.
[)prQmpt tE (du:] , jmdn.
annual [(ÄnjuEl] , jährlich From the delights of the North Coast 500, inspiriert sein
veranlassen, etw. zu tun
est. (estimate) [(estImEt] , Schätzung it is difficult to perceive that Scotland embrace sth. [Im(breIs]
renewable [ri(nju:Eb&l]
first minister [)f§:st (mInIstE] Scot./Wales could be at a historic turning point. In one , etw. annehmen;
, erneuerbar; erneuerbare
hier: sich zu etw. bekennen
, Erste(r) Minister(in), Regierungschef(in) direction, there is hard Brexit, followed Energie
by independence and Scotland embrac- encapsulate sth.
GDP (gross domestic product) salmon [(sÄmEn] , Lachs
[In(kÄpsjuleIt]
[)dZi: di: (pi:] , BIP (Bruttoinlandsprodukt) ing the EU — though whether Scotland , etw. zusammenfassen; ship sth. [SIp]
quarter [(kwO:tE] , Quartal would adopt the euro as its currency (as hier: sinnbildlich darstellen , etw. versenden
26 Business Spotlight 3/2017 INTERCULTURAL COMMUNICATION

EU rules suggest) is still not clear. Alter-
natively, there is Brexit and another failed
independence referendum, followed — as
David Scrimgeour fears — by greater an-
tagonism between England and Scotland.
Scotland, however, is arguably a more
confident nation than it was two decades
ago. Since devolution in 1999, it has had
its own parliament, which is steadily
taking on more powers and responsibil-
ities from the UK parliament in London,
around 400 miles from Edinburgh. The
Scottish parliament has hugely symbolic
as well as practical importance in Scot-
land, stresses Scrimgeour, “particularly in
the way it has enabled genuine debate on
Brexit and independence”.
It might be true that the high point of
SNP power has come and gone, highlight-
ed by the fact that it no longer has an abso-
lute majority in the Scottish parliament.
But SNP leader Sturgeon is determined
that another independence referendum
will come: “It is becoming ever clearer
that this is a choice that Scotland must
Top export: make,” she said in January. In March 2017,
Scottish whisky the Scottish parliament voted in favour of
is famous a referendum, which will have to be nego-
worldwide
tiated with the UK government. Scotland
would like to hold the referendum be-
tween the autumn of 2018 and the spring
GOOD TO KNOW annoy sb. [E(nOI]
, verärgern
of 2019 — a timetable that would coincide
with the end of Brexit negotiations.
Scots do business in a way very similar to people in the entrepreneurial David Scrimgeour thinks that the re-
rest of the UK (see Business Spotlight 4/2014). [)QntrEprE(n§:riEl] sults will be different this time. “None of
, unternehmerisch
the problems — such as currency and econ-
(denkend)
The Scots are proud of their culture: 62 per cent say their omy — outlined in the first referendum
inhabited
identity is “Scottish only”; 18 per cent say they are Scot- [In(hÄbItId] have been solved,” he says. “But on balance,
tish and British; eight per cent say they are only British. , bewohnt the way the UK government is behaving,
rural [(rUErEl] I expect independence for Scotland.”
Don’t say “England” when you mean the “United , ländlich
Kingdom”, or “English” when you mean “British”. Like arguably [(A:gjuEbli] genuine [(dZenjuIn]
Scotland, England is just one country within the United , wohl , echt; hier: ehrlich
Kingdom. Scots (in Scotland) won’t mind being coincide with sth. highlight sth. [(haIlaIt]
reminded they live in Britain, but certainly would be [)kEUIn(saId wID] , etw. hervorheben
, mit etw. (zeitlich)
annoyed if they were told they live in England. on balance [)Qn (bÄlEns]
zusammenfallen
, unterm Strich
devolution [)di:vE(lu:S&n]
Scotland has 790 islands, 110 of which are inhabited, , hier: Übertragung von
outline sth. [(aUtlaIn]
, etw. umreißen
with a total population of 104,000 people. Orkney is Machtbefugnissen an das
regularly voted the best place to live in Scotland. schottische Parlament steadily [(stedIli]
, kontinuierlich
The Highlands and Islands are rural regions home to stress sth. [stres]
, etw. betonen
around 470,000 people. They have an entrepreneurial
Fotos: panos pictures; privat
spirit: there is on average a higher number of businesses

and start-ups there than in the rest of Scotland.
PAUL WHEATLEY
is a British-born writer, specializing in
culture, travel, business and history.
Contact: pwspotlight@runbox.com
INTERCULTURAL COMMUNICATION 3/2017 Business Spotlight 27

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LANGUAGE TEST
BUSINESS ENGLISH
Test-run your business English

Wer einen Nachweis seiner Englischkenntnisse erbringen möchte, macht einen Sprachtest.
Aber welcher Test ist geeignet? Und muss es überhaupt ein Test sein? Wir informieren
und präsentieren Übungen, die so oder ähnlich Teil eines Tests sein könnten.
EASY MEDIUM ADVANCED
English at work:
test your skills
Illustrationen: iStock
EXAMINATIONS, ASSESSMENTS AND TESTS

An “examination”, or “exam”, is normally taken
at school or university, or at the end of a training
course. An “assessment” evaluates a person’s level
of proficiency and skills over a period of time or at
a certain point in time. It can be formal or informal.
A “test” is more standardized than an assessment,
HILDEGARD RUDOLPH
and the candidate gets a certificate showing the
is a certified translator
and a freelance editor, teacher marks they received. You can fail an exam or test
and book author. Contact: but not an assessment.
bs.lektorat@spotlight-verlag.de
30 Business Spotlight 3/2017 LANGUAGE TEST

WHAT LANGUAGE SKILLS ARE NEEDED?
When applying for a job for which English is re-

quired, you should find out exactly what language
1. On the phone (6 points) skills are needed and at what level. Do you have to
be “fluent in English” or do you just need “a good
If you work at reception, as a PA or in customer knowledge of English”? Are writing skills more
service, you will probably need to make phone important than speaking competence, or vice
calls in English. Choose the appropriate responses versa? Also, does your employer want proof of
to make this telephone conversation sound pro- your language skills in the form of a qualification
fessional and polite. or certificate, or is previous experience working in
English more important?
PA: Braun Leuchten GmbH, mein Name ist Karin
Müller. Was kann ich für Sie tun?
Customer: Hello, Ms Müller. This is Tim Sawyer
from Industrial Lighting Ltd in Bristol. Do you
speak English?
2. A visitor arrives (6 points)
PA: (A–1) Yes, of course. What do you want?
(A–2) Yes, of course. How can I help you? If you work at reception, you will also have to wel-
Customer: May I speak to Mr Braun, please? come visitors. Match the questions and answers
to form short dialogues.
PA: (B–1) I’m afraid he’s not in the office at
the moment. A. How was your flight?
(B–2) S
orry, he’s out now. B. Have you been to our company before?
Customer: Do you know when he’ll be back? C. Could you enter your name in this list,
please?
PA: (C–1) No. Shall I tell him something? D. Would you mind taking a seat for a moment?
(C–2) I’m afraid not. Would you like to E. Would you like something to drink?
leave a message? F. Just let me know if you need anything else.
Customer: Could you ask him to call me back?
1. OK, thanks.
PA: (D–1) Yes, of course. Could you give me 2. A cappuccino would be great.
your number, please? 3. Yes, I have — two or three years ago.
(D–2) Yes, but I need your number. 4. Well, it was a bit rough because of the
Customer: I’ll give you my mobile number. It’s strong winds.
0044-162-0333. 5. No, not at all.
6. Yes, of course. A– ; B– ; C– ;
PA: (E–1) Oh, I’m sorry, I didn’t catch the num- D– ; E– ; F–
ber. Could you repeat it, please?
(E–2) That was too fast. Please say the num-
ber again.
Customer: 0044-162-0333. And I’ll be in the
office until 7 p.m. today.
PA: (F–1) OK, Mr Sawyer. If I see Mr Braun

later, I tell him.
(F–2) Thank you, Mr Sawyer. I’ll ask Mr
Braun to call you as soon as he’s back.
Customer: Thank you, Ms Müller. Goodbye.
Make a good
impression!
LANGUAGE TEST 3/2017 Business Spotlight 31

Hello, pleased
HOW TO PREPARE FOR A TEST to meet you
To perform well in a test, you need to prepare
well. You can take a preparation course or use self-
study books. Other options include listening to
English-language radio, watching English films
or television, and reading English books, newspa-
pers and websites. To practise your writing skills,
write texts in English and ask a teacher or native
speaker to look at them. To practise your speak-
ing skills, meet regularly with English-speaking 4. A job interview (7 points)
friends or colleagues. And remember: “less is
more”. Practise for a short time every day rather Interviews at international companies are often
than for a longer time once a week. held in English. Put the words in the correct order.
HR manager: Mr Martins, thanks for applying for

3. A business letter (10 points) our vacancy as head of sales for China. What can
you tell me about yourself?
Mistakes in business correspondence do not Martins: up in Beijing, / my father / where /
make a good impression. The letter below is sup- at the / worked / I grew / British embassy
posed to be in proper British English. Mark the A.
mistakes and write in the corrections below. .
(A) Dear Mrs Sanders HR: Why are you leaving your current job?
Martins: discontinued / A / took over / all / with
(B) Thank you very much for the interesting China / business / and / competitor
informations about your latest digital coffee B.
maker. (C) Our shops are selling your products .
for almost ten years now. (D) This appliance is
further proof that your company is the most HR: Why do you think you are qualified for this
innovative manufacturer in your branch. (E) Its position?
really great! (F) We also appreciate that every Martins: business / I can / back / on over / with
single part is produced in your own company, Asia / ten years / look / doing / of
even though labor costs are much lower in Asia. C.
(G) You offered to make one of your new coffee .
makers available to us so that we can get some
practise using it. (H) Could you send one until HR: Why should we hire you in particular?
the end of this month so that we can test it dur- Martins: well / Mandarin fluently /China and /
ing the summer campaign? (I) By the way, know speak / and know / the Chinese / I
you that some customers have already expressed D.
interest in it? (J) I’m sure they will the coffee .
maker buy as soon as we have it on our shelves.
HR: How can you bring added value to our firm?
Best regards Martins: great value / expertise / be of / your com-
Anthony Scooper pany / My intercultural / will / to
Sales Manager E.
.
A.
B. HR: What are your salary expectations?
C. Martins: the basic / but would / sales bonus /
like / I / salary / about / agree with / to talk / the
D.
F.
E.
.
F.
G. HR: We can discuss that. When could you start?
H. Martins: mean / Does / the job / that I / this / got /
I. have
J. G. ?

WHICH TEST SHOULD YOU TAKE?
If you take a business English test, you should
choose one that is based on valid standards and is
widely recognized.
In 2001, the Council of Europe introduced the
Common European Framework of Reference
for Languages (CEF or CEFR). In German, this
is the Gemeinsamer europäischer Referenzrahmen für
Sprachen (GeR or GeRS). The aim of this frame- 6. Financial matters (8 points)
work is to standardize the levels of language learn-
ing and exams across Europe. It is applied by lan- If you work in the financial department of an in-
guage schools and institutions of adult education, ternational company, you have to be familiar with
and is used by publishers in their coursebooks and some key financial terms in English. Choose the
other learning materials. correct word in each case.
You can download a list of the main business
English tests and CEF levels at www.business- In the third and fourth quarters of the last busi-
spotlight.de/qualifications ness year, our company strengthened its posi-
tion in the market for household appliances. We
(A) spent/saved more on marketing campaigns,
and our (B) revenues/expenses increased by
four per cent. The (C) profits/losses of the two
5. What did you negotiate? (7 points)
preceding years could be turned into a plus, so
our shareholders will receive a dividend once
If you have to negotiate terms and conditions, again. After deducting all costs, we had an average
you need to get all the details right. In the dia- (D) gross/net margin on all our products of eight
logue below, Thomas wants to make sure he has per cent. This can be partly attributed to our de-
understood everything that his colleague negoti- cision to start selling our products directly to
ated. Ask questions that can be answered with the (E) retailers/wholesalers. However, as a result
words and phrases in bold. of the technological challenges of the market,
development costs (F) fell/rose by three per cent.
Thomas: Lisa, could you update me on your nego- As we had to invest more in technological re-
tiations for the latest order of coffee makers? search, our R&D budget shows a slight (G) deficit/
surplus. But we are in the fortunate position of
Lisa: Yes, of course. Here are the important de- being able to offset this by drawing money from
tails. We ordered (A) 200 digital coffee makers. our (H) debts/reserves.
The unit price is €599. They have given us a dis-
count of five per cent (B) because we are a regular
customer. The delivery date is (C) 30 November.
We can work
If we require earlier delivery, the unit price will together
increase (D) by 15 per cent because of overtime
payments to their production staff. If they are una-
ble to meet the delivery date, they will have to pay
(E) a contractual penalty of 20 per cent of the or-
der value. For technical support, we can contact
(F) their technical staff any time. The company
offers a five-year guarantee on all their products.
The coffee makers are produced (G) in their facto-
ry in Dover, so transport will be by ship and train.
A.
B.
C.
D.
E.
Illustrationen: iStock
F.
G.
LANGUAGE TEST 3/2017 Business Spotlight 33

7. Understanding information (6 points)
➻
TEST YOUR LISTENING SKILLS!
Being able to read a text and understand it quickly so You can get five extra points by doing our special
that you can summarize its content for someone else listening exercise on voicemail messages at
is an important business skill. Read this short text www.business-spotlight.de/listening-test
once and then — without looking at it again — decide
whether the statements are true or false.
ANSWERS
Manchester. In a press conference at “My Home Is
my Castle”, the international trade fair for contempo-
rary living, Carl Knight, co-founder and former CEO
of Homes, a company that has developed a new digi- 1. On the phone E. M y intercultural expertise will be of
A–2; B–1; C–2; D–1; E–1; F–2 great value to your company.
tal coffee maker, said that Homes has had an excellent F. I agree with the basic salary but
year on the domestic market and now plans to expand 2. A visitor arrives would like to talk about the sales
A–4; B–3; C–6; D–5; E–2; F–1 bonus.
to Asia and South America. Next June, the first Homes G. D oes this mean that I have got the
store will be opened in Buenos Aires. Two months 3. A business letter job?
later, another flagship store will follow in Brasilia, the A. Ms (When addressing a woman in a
business letter, you should use “Ms” 5. What did you negotiate?
capital of Brazil. unless you know the person prefers A. How many digital coffee makers did
With the new digital coffee maker, coffee can be “Mrs”.) we order?
B. information (This noun is not count- B. Why have we been given a
made from both whole beans and ground coffee, but able; it is used only in the singular.) discount?
not from instant coffee. The first 50 buyers of the new C. have been selling (With “for” (seit), C. When is the delivery date?
the present perfect is needed.) D. How much will the unit price
coffee maker will receive a free package of fair-trade increase if we require earlier
D. sector/industry (This is a false
coffee. And the first 1,000 buyers will take part in a friend; sector/industry = Branche; delivery?
competition to win a weekend for two at a spa. branch = Filiale, Niederlassung.) E. What will they have to pay if they
E. It’s (it’s = it is; its = possessive are unable to meet the delivery
pronoun/determiner) date?
A. Homes plans to expand to Asia and South F. labour (This is a letter written F. Who can we contact if we need
in British English; “labor” is US technical support?
America. English.) G. Where are the coffee makers
G. practice (You need the noun produced?
“practice” here; “practise” is the
B. “ My Home Is my Castle” is a trade fair for the 6. Financial matters
spelling of the verb in British
domestic market. English.) A. spent
H. by (by = spätestens bis; until = die B. revenues
ganze Zeit bis) C. losses
C. The first South American Homes store will be I. do/did you know… ? (Question D. net (net margin =
opened next July. forms require an auxiliary verb, such Nettogewinnspanne)
as “do”, “does” or “did”.) E. retailers
J. they will buy the coffee maker… F. rose
D. One of the first 1,000 buyers will win a weekend (A complex verb is not split by an G. deficit
object in English.) H. reserves = Rücklagen
for two at a spa.
4. A job interview 7. Understanding information
E. Only ground coffee and instant coffee can be used A. I grew up in Beijing, where my father A. true
worked at the British embassy. B. false (It is an international trade
in the new digital coffee maker. B. A competitor took over and fair.)
discontinued all business with China. C. false (It will be opened next June.)
C. I can look back on over ten years of D. true
doing business with Asia. E. false (Whole beans and ground
F. The first 15 buyers of the coffee maker will win a D. I speak Mandarin fluently and know coffee can be used.)
package of fair-trade coffee. China and the Chinese well. F. false (The first 50 buyers will win.)
HOW DID
YOU DO?
40–50 30–39 18–29 Up to 17
Note: In order to be able Excellent! Well done! Good Could do better
to compare your language Congratulations! Your You did well, and with You are able to deal with You have a basic knowledge
knowledge across different areas English-language skills some more opportunities certain English-language of business English, but
of business English, all Business are excellent and you to practise your English- situations in your job. You there is lots of room for
Spotlight tests have a maximum know how to apply language skills, you will should take the test again in improvement. Take every
possible score of 50 points. them in typical business improve even further. order to gain more confidence. opportunity you get to im-
situations. prove your language skills.

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VIEWPOINT
IT’S PERSONAL
“Brand names risk losing

the right to a trademark”
Welche Voraussetzungen muss ein Name erfüllen,
um markenrechtlich geschützt zu werden? Und wann
ist dieses Recht verwirkt?
™
ADVANCED PLUS
T
here were more than a few raised ELISABETH RIBBANS marketing products under someone else’s brand identity. In
eyebrows when British optician is a British 2016, the US retailer Costco was ordered to pay $13.75 million to
journalist and
group Specsavers applied last year Tiffany & Co. for selling rings under the luxury jeweller’s name.
editorial consul
to trademark not a name, logo, tant. She is also Costco tried unsuccessfully to argue that “Tiffany” had become
colour or slogan but the common- a former managing a generic name for a type of ring setting.
ly used contraction “should’ve”. editor of The It is indeed an irony of business success that, when a brand be-
Guardian in London.
Some lawyers described the comes a household name, it risks losing the right to a trademark
plan to monopolize a verb as “sur- in some countries. From “escalator” to “yo-yo”, from “aspirin”
prising” and “astonishing”, predicting it
➳
Contact: eribbans@ to “trampoline”, English is full of words that were once written
would be difficult to achieve. Letters of gmail.com with a capital letter because they were exclusively brand names.
opposition were sent to the UK’s Intellec- You’d think Google would be delighted that we use its name as
tual Property Office (IPO), but the retail a verb, but it works hard to make sure we don’t.
chain has now successfully won control Specsavers will be thrilled to have taken a verb in the opposite
over both “should’ve” and the irritatingly direction, especially considering the power of single words in
apostrophe-free variant, “shouldve”. social-media promotion (#shouldve). Some will question how
The company is famous for its adver- “should’ve” was considered sufficiently linked with the business
tising slogan “Should’ve gone to Spec to secure a trademark — and may be rightly concerned that it ties
savers”, a quip now widely used for mo- up the word across multiple goods, including paper products.
ments when people mess up because Whatever the case, we should keep our eyes peeled as more com-
they can’t see what they are doing. It was panies follow Specsavers’ example.
trademarked years ago. But was the IPO
right to allow Specsavers ownership of
brewer [(bru:E] keep one’s eyes peeled retailer [(ri:teI&lE]
one ordinary word from that line? , Brauer(in); hier: Brauerei [)ki:p wVnz (aIz )pi:&ld] , Einzelhändler
Well, it’s not without precedent. The , wachsam sein
escalator [(eskEleItE] secure a trademark
Danish brewer Carlsberg succeeded in , Rolltreppe mess sth. up [)mes (Vp] [sI)kjUEr E (treIdmA:k]
trademarking “probably” back in 1994, ifml. , etw. verpfuschen , markenrechtlichen
generic name Schutz erlangen
and, of course, there are brands whose [dZE)nerIk (neIm] optician [Qp(tIS&n]
names are existing nouns, such as Apple, , Optiker(in) setting [(setIN]
, Gattungsname; hier:
allgemeine Bezeichnung , Einfassung
Amazon and the football club Chelsea. precedent: it’s not
without ~ [(presIdEnt] thrilled: be ~ [TrIld]
Clearly, then, a trademark doesn’t “pri- household name
, es gibt bereits einen , hier: etw. erfreut zur
vatize” language, as some worried observ- [)haUshEUld (neIm]
Präzedenzfall
, allgemein bekannter Kenntnis nehmen
ers have suggested. A London bus won’t predict sth. [pri(dIkt]
Name/Begriff tie sth. up [)taI (Vp] , hier:
be in trouble for having Chelsea written , etw. prognostizieren
Intellectual Property die Nutzung einschränken
on its front and you won’t hear from a
Foto: Shutterstock
Office (IPO) quip [kwIp] , Witzelei

trademark (sth.)
lawyer when you tell a colleague they [IntE)lektSuEl (prQpEti retail chain [(treIdmA:k]
“should’ve” read this column. A trademark )QfIs] UK [(ri:teI&l tSeIn] , (Handels-)Marke; etw.
is a commercial tool to stop competitors , britisches Patentamt , Einzelhandelskette als Marke registrieren
VIEWPOINT 3/2017 Business Spotlight 39

Email: still
a useful tool?
DEBATE
HEAD-TO-HEAD
Do we still need email

at work?
Fotos: iStock; Markus Herb; privat
Auch am Arbeitsplatz erfolgt die Kommunikation zunehmend über neue Medien.

Brauchen wir da überhaupt noch E-Mails?
Ja und nein, wie JULIAN EARWAKER erfahren hat.
ADVANCED AUDIO
40 Business Spotlight 3/2017 DEBATE

YES NO
“There’s no way around email “Email is used as a way to avoid
for key communication” interpersonal communication”
Frank Strzyzewski Chris Green
Email has characteristics that Email has lost its way mainly
are as yet unchallenged by because of oversaturation, even
new technologies. It’s an open in the B2B sector. The sheer vol-
FRANK STRZYZEWSKI is an Simple Mail Transfer Protocol CHRIS GREEN is an ume of email makes it impracti-
email marketing expert, award-winning technology
author, lecturer and CEO
(SMTP), not controlled by any cal to manage effectively. Trying
commentator and head of
of XQueue GmbH single country, corporation or media services UK at to find that one per cent of use-
(https://www.xqueue.de) secret service. If a company LEWIS (www.teamlewis.com) ful content is time-consuming
replaces email with, for exam- and extremely frustrating. The
ple, WhatsApp, you lose that openness. And what happens if technology isn’t necessarily at fault; people simply use email
WhatsApp doubles its price? more and more inappropriately, making it more and more in-
Email is interwoven with modern e-commerce, where we use effective.
it for identification and communication, for push channels and We need to rethink workplace communication and get peo-
for B2C and B2B communication. So why abandon it at work? ple talking to each other again. I have seen offices where people
We are seeing more in-house and team communication tak- sit next to each other and never speak, but send each other 50
ing place via chat and collaboration tools. It’s possible to replace emails a day. By getting up and walking three metres across a
email with, for example, Slack. But what if you work as part of an room to ask somebody a question, you can resolve a query in 60
international team that includes other companies and countries seconds and save seven or eight emails. We have to get people
that use different platforms? to stop using email as a way to avoid interpersonal communica-
In the next couple of years, HTML5 will deliver a world of tion. It is also important to curb the use of email outside desig-
interaction in email, with embedded video, audio, etc. I expect nated work hours.
more activity relating to email on mobile devices. One or more In the past three to five years, instant messaging has become
tablet or mobile phone manufacturers will surely come up with a valuable business tool in place of email, bringing the immedi-
an HTML5 email client, and I expect Microsoft to develop Out- acy back to communication. This is largely because of develop-
look as a safe channel for HTML5. ments in technology, things such as the integration of Skype into
In future, you may not even know whether it’s a WhatsApp platforms like Office 365. Services such as Jabber and Zoom are
message, email, text message or whatever. But SMTP is still the doing well, as are social networking platforms in the workplace,
common denominator and, in one way or another, collaboration like Yammer and Facebook.
tools have to adapt and integrate email and work with its short- It’s about people finding the most appropriate way to talk to
comings. There’s no way around email for key communication. people. People still send emails for something urgent, when an
Email can be a distraction at work; however, we see the same instant message or something more immediate would be much
behaviour with mobile phone use and chat tools. If email is be- more appropriate.
ing used in the wrong way, people need to be managed better. It’s Email has become a form of tick-box communication: if you
easy to dedicate two hours a day to working on emails, and the send an email, you assume the issue has been dealt with. And
rest to doing other work. people use their inboxes as filing cabinets, which has implica-
Email will be challenged, but we hardly have any clients who tions for security and information management. Email has a
have stopped using email, because they don’t have a better alter- future only if we are more strategic in how and where we use it.
native. At events and conferences, people always ask whether We’ve got to be more astute about all of our communication, to
we really need email. But when I ask how many of the audience be able to identify and use the right platform at the right time.
have stopped using email, or plan to do so, I’ve never seen any- There’s a time for email and a time for instant messaging, and
body put their hand up. The “email-is-dead” discussion has been there’s also a time to get off your backside and go and speak to
going on for ten years now — and email is still here. people.
abandon sth. [E(bÄndEn] curb sth. [k§:b] embedded [Im(bedId] inappropriately interwoven query [(kwIEri]
, etw. aufgeben , etw. eindämmen , integriert [)InE(prEUpriEtli] [)IntE(wEUv&n] , (An-)Frage
, unangemessen; , verflochten, verknüpft
appropriate dedicate sth. to sth. filing cabinet resolve sth. [ri(zQlv]
hier: im Übermaß
[E(prEUpriEt] [(dedIkeIt tu] [(faI&lIN )kÄbInEt] issue [(ISu:] , etw. klären
, geeignet , hier: etw. für etw. , Akten-, Ablageschrank inbox [(InbQks] , Frage, Sachverhalt
shortcoming
aufwenden , Posteingang
astute: be ~ about sth. get off one’s backside oversaturation [(SO:t)kVmIN]
[E(stju:t] designated [)get Qf wVnz (bÄksaId] instant messaging [)EUvEsÄtSE(reIS&n] , Unzulänglichkeit, Defizit
, mit etw. klug umgehen [(dezIgneItId] UK ifml. [)InstEnt (mesIdZIN] , Übersättigung
tick box [(tIk bQks] UK
, hier: festgelegt , den Hintern hochkriegen , sofortige Nachrichten-
common denominator push channel , Kontrollkästchen
übermittlung
[)kQmEn di(nQmIneItE] distraction [dI(strÄkS&n] implication [)ImplI(keIS&n] [(pUS )tSÄn&l]
world [w§:ld]
, gemeinsamer Nenner , Ablenkung , Auswirkung , Push-Kanal
, hier: Fülle
DEBATE 3/2017 Business Spotlight 41

BUSINESS SKILLS
TIME MANAGEMENT
TAKING CONTROL
Das Arbeitspensum, das jeder zu absolvieren hat, nimmt ständig zu.
Und die Aufgaben werden immer komplexer. Um all das zu stemmen, ist es wichtiger denn je,
seine Zeit richtig ein- und aufzuteilen. BOB DIGNEN erklärt, wie das gelingen kann.
MEDIUM AUDIO PLUS
T
he increasing demands and com- next sections, we look at five key areas to b) The inner world
plexity of business life mean that help you to think about this. You will find We also need to examine and manage our
time-management skills are more further questions that you can ask your- internal orientation to time. One model
important than ever before. Yet, self about these five areas in our language for profiling individual psychology is the
time management is itself a com- reference section on page 47. Team Management Profile developed
plex topic, which makes it difficult by TMSDI. The idea is that individuals
to offer universal recommenda- 1. Understanding time challenges invest time differently at work, based on
tions. In this article, we’ll be giving Two key factors that shape our relation- their preferences for doing certain types
you the opportunity to think about your ship to time are the “external” organi- of work in certain ways. (For details, go
own approach to managing time, and to zational context and our “internal” psy- to www. tmsworldwide.com/tms07.html.) To
develop a smarter approach that will ena- chology. start to understand your own preferences,
ble you to become both more productive think about your answers to the following
⋅⋅
and more motivated. a) The external world questions:
To analyse your organizational context, Do you like to invest a lot of time in
The problem with time management
⋅⋅
think about these questions: collecting and analysing information
Time management concerns the behav- Uncertainty. How unpredictable is before taking decisions?
⋅⋅
iours, processes and tools that enable your workload on a weekly basis?
individuals to increase their efficiency Complexity. How many complex alienation [)eIliE(neIS&n] environment
at work and, with it, the performance of tasks do you need to perform each , Entfremdung [In(vaI&rEnmEnt]
, hier: Umfeld
⋅⋅
their organizations. But efficiency often week? approach [E(prEUtS]
comes with a price. The constant pressure Dependency. How much do you , Herangehensweise, goal [gEUl] , Ziel
Methode
to be more efficient can lead to stress, depend on the authority of others to output [(aUtpUt]
challenge [(tSÄlIndZ] , Leistung(en), Arbeits-
⋅⋅
alienation, demotivation and output that do your job?
, Herausforderung, ergebnis(se)
is of poor quality. Conflict. To what extent do your goals Schwierigkiet
reconcile sth.
Further, the increasing uncertainty and compete with the priorities of others collaboration [(rekEnsaI&l]
⋅⋅
complexity of business life makes tradi- in the organization? [kE)lÄbE(reIS&n] , etw. in Einklang bringen
tional planning approaches less useful. Global. To what extent does your role , Zusammenarbeit
role [rEUl] , hier: Position
Why should you try to plan and manage require international collaboration? come with a price
schedule [(Sedju:l]
[)kVm wID E (praIs]
time when the future is so uncertain and The more uncertain, complex, dependent, , Zeitplan
, seinen Preis haben
competing goals and processes have to be competitive and global your work envi- time buffer
compete with sb./sth.
reconciled? ronment is, the more difficult it will be [kEm(pi:t wID]
[(taIm )bVfE]
, zeitlicher Puffer
In fact, we need to move away from for you to manage your working schedule. , mit jmdm./etw. im
the traditional idea of managing time in Possible solutions are to move from tight Wettstreit stehen topic [(tQpIk] , Thema
Illustration: Gary Waters/Getty Images
mechanistic ways. Instead, we must de- to pragmatic planning processes, not to competing [kEm(pi:tIN] unpredictable
, konkurrierend; hier: [)Vnpri(dIktEb&l]
velop effective self-management within promise to deliver too much too quickly
schwer vereinbar , unvorhersehbar
volatile environments. The aim should and to build time buffers into project
competitive volatile [(vQlEtaI&l]
be to enable individuals to deploy their plans. Also, conflicts and dependencies [kEm(petEtIv] , von , unbeständig; hier: sich
strengths effectively, work towards should be discussed openly, and time Wettbewerb geprägt schnell ändernd
meaningful and motivating goals, and should be spent building relations with deploy sth. [di(plOI] workload [(w§:klEUd]
plan (and replan) pragmatically. In the (international) colleagues. , etw. einsetzen , Arbeitspensum
42 Business Spotlight 3/2017 BUSINESS SKILLS

“WHY SHOULD
YOU TRY TO PLAN
AND MANAGE
TIME WHEN THE
FUTURE IS SO
UNCERTAIN?”
⋅⋅Do you get bored easily and want to Setting clear, higher-level goals with take and when it has to be finished. Be
⋅⋅ ⋅⋅
take quick decisions? strategic value is everyone’s responsi- reaslistic in your scheduling.
Do you like to invest time in devel- bility. Doing so enables you to create a Qualifying. Think about how much
oping personal relationships and motivating picture of how your role fits effort should be put into a task. What
⋅⋅
supporting others? into the organization, to choose which level of quality is desirable or essential
⋅⋅
Are you impatient to get results and micro-activities will serve high-level stra- for each task?
do you regard small talk as a waste of tegic goals and to decide which tasks not Coordinating. Think about how best
⋅⋅
time? to do. The same is true of people in leader- to communicate and coordinate your
Do you prefer to spend time devel- ship positions, who often spend too much tasks and output with others to avoid
oping future strategies, rather than time on operational firefighting rather misunderstandings and unnecessary
⋅⋅ ⋅⋅
working on routine tasks? than strategic, conceptual work. extra meetings.
Do you like clearly structured work Time to think. Reflect on your role and Delegating. If you are in a leadership
and schedules, or are you flexible and how you can add value to your organi- role, you need to decide how much
happy to change plans? zation. Identify two things you can do to you can delegate to others. And what
Understanding your own approach to spend more time on high-value activities. is the optimal level of oversight to
time is a key step in helping you to man- guarantee the necessary quality?
age your work. 3. Planning the essentials Time to think. Reflect on how well you
Time to think. Think about your current There are certain basic tasks that you need do these basic time-management tasks.
environment and personal time prefe to do well if you are to use your time ef- Decide on two things that you would like
⋅⋅
rences. Decide on two things that you fectively: to improve in the coming weeks.
will do to improve your approach to time. Allocating. Estimate how many hours
(per day, week, month, etc.) you have
2. Focusing on what is valuable available for work in order to get a rea allocate sth. [(ÄlEkeIt] oversight [(EUvEsaIt]
⋅⋅
If you ask people what tasks demand listic idea of your personal capacity. , etw. zuweisen , Kontrolle
their urgent attention, you often hear Prioritizing. List key tasks or groups bored: get ~ [bO:d] prioritize (several things)
that “everything is urgent”. It’s an answer of tasks in the order in which they , sich langweilen [praI(QrItaIz]
, (mehrere Dinge) nach
that is both right and wrong. Many people must be completed. This is usually a face sb. [feIs]
Prioritäten ordnen
, jmdn. konfrontieren
are indeed faced with too many compet- mixture of planned strategic and ad
qualify sth. [(kwQlIfaI]
⋅⋅
ing urgent priorities. But it is essential to hoc urgent tasks. operational firefighting
, etw. relativieren
[QpE)reIS&nEl (faIE)faItIN]
identify which tasks are really urgent and Scheduling. Decide when something , das Lösen betrieblicher schedule sth. [(Sedju:l]
will create value for your organization. has to be done, how long it should Probleme , etw. (zeitlioch) planen
Case study: An important project bring sb. in [)brIN (In]

, jmdn. hinzuziehen
challenge [(tSÄlIndZ]
Franz is very frustrated. He is part of the biggest proj- still falling behind because the local team is not work- , Herausforderung,
ect in his company’s history and is giving it as much ing hard enough. Andrea could bring in more exter- Schwierigkeit
time and effort as he possibly can. Yet, he has just nal consultants, but this would cost more money. consultant [kEn(sVltEnt]
been to a meeting at which the project lead, Andrea Also, the relationship between the consultants and , Berater(in)
James, told Franz that he and the local team needed the local team is not good, so more externals would critical [(krItIk&l]
, wichtig, entscheidend
to invest more hours, as the schedule was slipping. cause more problems. The locals are angry about the
Franz has worked more than 50 hours in each of salaries being paid to the externals, and feel that they fall behind
[)fO:l bi(haInd]
the past three weeks. But now, the project needs are being made to look less efficient by these consul , in Verzug geraten
more of everyone’s time because it is at a critical tants who jet in and out.
issue [(ISu:]
milestone. A government inspection on safety is Andrea decides to wait and see how things pro- , Frage, Problem
about to take place. If the inspection goes badly, the gress. She is confident that people have the skills to milestone [(maI&lstEUn]
project could be stopped. adapt if they are given time. , Meilenstein, Projekt-
Coming away from the meeting, Franz isn’t sure zwischenziel
whether he should continue to work on the project or project lead
⋅⋅⋅⋅
not. It has been a great experience and he is learning What to think about [)prQdZekt (li:d]
, Projektleiter(in)
a lot, but all the pressure and the negative feedback What time issues are important and typical here?
resolve sth. [ri(zQlv]
⋅⋅⋅⋅
are things he could live without. What do you think of Franz’s reaction? , etw. lösen
What do you think of Andrea’s reaction?
schedule [(Sedju:l]
Andrea James is also frustrated. She brought in How would you resolve the time challenges here? , Zeitplan
international consultants to work on the project for
slip [slIp] , rutschen;
more than 80 hours a week each. But the project is ➻ You will find our feedback on page 46. hier: ins Wanken geraten

“SETTING
HIGHER-LEVEL
GOALS WITH
STRATEGIC VALUE
IS EVERYONE’S
RESPONSIBILITY”
4. Managing pressures on planning exercise. Tiredness may also be the re-

However well we plan, outside pressures sult of poor planning: you shouldn’t be
can disrupt us. Here are some typical doing important things when you’re
⋅⋅
cases and how you can deal with them: tired. Adopt a lifestyle that enables
⋅⋅
An important customer has just you to perform when you need to.
asked for a proposal. Customers are I waste a lot of time travelling. OK,
important and you need to respond but airport lounges, airplanes and
KEY TIPS!
quickly. But if your customers are con- trains often make excellent offices. •
stantly surprising you with proposals, Also, taxi rides provide time for infor- Think about the external and
internal factors that influence
⋅⋅
you are probably not close enough mal phone calls. your approach to time
to them. Spend more time finding I have too many meetings. Meetings management.
•
out about their needs and plans. Also, are only as good or bad as the people Focus your attention on
responding too quickly tells your attending them. Try having regular, activities that bring real value
to your organization.
customers that you have time on your shorter meetings to set priorities. And •
hands. If you want to maintain your Think clearly about how you
⋅⋅
value, don’t be available at all times. set priorities and schedule your
adopt sth. [E(dQpt] holding [(hEUldIN] work activities.
I get so many emails. Not all emails , etw. annehmen , hier: die Antwort auf •
have to be answered immediately. einen späteren Zeitpunkt Don’t use typical excuses
diet [(daIEt]
verschiebend (too many emails, too many
Decide which ones are urgent. Others , hier: Ernährung meetings, etc.) to justify poor
indicate sth. [(IndIkeIt]
can be handled with a holding email disrupt sb. [dIs(rVpt] time management.
, auf etw. hindeuten •
(“I’ll respond by the end of the week”). , jmdn. stören
maintain sth. [meIn(teIn] Adapt your approach to time

And one way to reduce the number of downtime [(daUntaIm] US
, etw. aufrechterhalten,
management whenever the
, Pause(n), Auszeit(en) situation changes.
⋅⋅
emails you receive is to send fewer. behalten
I was so tired last night. Tired- exercise [(eksEsaIz]
make [meIk]
, körperliche Betätigung
ness may indicate that you are not , hier: darstellen, sein
managing your energy levels well have time on one’s hands approach [E(prEUtS] , Herangehensweise
proposal
[)hÄv (taIm Qn wVnz
enough: poor diet, not enough sleep, hÄndz]
[prE(pEUz&l] schedule sth. [(Sedju:l] , etw. (zeitlich) planen
, Vorschlag, Angebot
not enough downtime, not enough , viel (freie) Zeit haben
BUSINESS SKILLS 3/2017 Business Spotlight 45

“IF YOU DON’T
CONTROL TIME,
TIME WILL
CONTROL YOU”
Case study: Feedback (see p. 44) challenge [(tSÄlIndZ]

, Herausforderung,
Schwierigkeit
The following comments are provided as food for What do you think of Andrea’s reaction? consultant [kEn(sVltEnt]
, Berater(in)
thought. Different interpretations are, of course, Andrea also feels a natural sense of frustration, but
possible. she shows more understanding of the problems be- face sb. [feIs]
, jmdn. konfrontieren
tween the external consultants and the team. Her
What time issues are important and typical here? confidence that people will adapt to the situation food for thought
[)fu:d fE (TO:t]
Many organizations ask people to work on projects shows that she has a positive outlook. But there is a , Denkanstoß/-anstöße
in addition to their normal job. This often over- risk that, if she waits and does nothing, the situation issue [(ISu:]
loads people who are already overloaded. The case may escalate to a serious conflict. , Frage, Problem
also shows the challenges that may arise when long hours: work ~
international consultants are involved. Such con- How would you resolve the time challenges here? [)lQN (aUEz]
, lange arbeiten
sultants are often expected to work exceptionally In such situations, there are never any perfect solu-
long hours, which not only puts pressure on the tions. But managers who recruit staff for project milestone [(maI&lstEUn]
, Meilenstein, Projekt-
consultants but also on the local teams, who have teams need to communicate openly right from the zwischenziel
homes and families to go to and may resent the start — both with individuals and teams — about
negotiate sth. [nI(gEUSieIt]
pressure that the external consultants are creating. the potential pressures. They also need to provide , etw. aushandeln
support, and possibly extra resources — particularly
overload sb. [)EUvE(lEUd]
What do you think of Franz’s reaction? at times around key milestones, when the pressures , jmdn. überlasten
Franz’s reaction is typical of many people faced with are greatest. Taking time to advise external consul-
recruit sb. [ri(kru:t]

such pressure on projects But frustration is seldom tants not to overload the local staff can help to reduce , jmdn. rekrutieren
a constructive emotion, and it can lead to blaming the risk of conflict. It is also important to motivate resent sth. [ri(zent]
others unfairly and to poor decision-making. Franz local teams with explicit praise, and to provide time , sich über etw. ärgern
needs to meet Andrea to talk through the issues for local team members to improve their skills via the resolve sth. [ri(zQlv]
and to negotiate a solution that will enable him to project. This encourages people to give more time to , etw. lösen
continue working on and also to keep learning from the project, as they are then likely to see it as an in- resources [ri(zO:sIz]
, Mittel
the project. vestment in their future careers.

make sure you yourself don’t prolong meetings with
Language reference
⋅⋅
long or irrelevant contributions.
My boss asked me for support. If you have a boss
with poor time-management skills, it’s important These questions will help you to reflect on the time challenges
to learn to say no. Otherwise, they will never learn that you and your team are facing and use your time effectively.
that poor time management is bad for them, you and
⋅⋅ ⋅⋅⋅⋅
your relationship. Understanding time challenges
I can do it tomorrow instead. This may be a sensible What can I/we do to manage the uncertainties?
⋅⋅⋅⋅
adjustment to your plan. But be aware of putting What aspects of complexity are causing time pressures?
things off just because you think something is diffi- What dependencies might delay decision-making?
⋅⋅
cult or unpleasant. A simple rule is: “engage, do not What conflicts might cause time problems?
delay”. This can help you to avoid feeling guilty, give What international relationships do I need to improve?
you a sense of achievement and keep others happy.
Time to think. Which of these excuses do you use to
⋅⋅⋅⋅
justify your poor time management? Decide on two Focusing on what is valuable
that you will no longer use and adapt your behaviour. How should I be spending my time?
⋅⋅⋅⋅
What is our ultimate goal here?
5. Learning to use your time better What is our strategy?
⋅⋅⋅⋅
We are changing constantly at work, learning new skills Why are we doing this?
and taking on new roles. So, your use of time should al- What’s the return on investment for this project?
ways be adapting, too. You need to take the time to talk What happens if we don’t do this?
to colleagues and business partners about time man-
agement — and about mutual and conflicting priorities.
⋅⋅⋅⋅
Time to think. Think about how your use of time has Planning the essentials
changed over the past years and how it might evolve. How much time do I/we have this week?
⋅⋅⋅⋅
Talk to two people about ways to manage this change. What do I/we need to prioritize?
How long can I/we spend on this?
Conclusion
⋅⋅⋅⋅
When does it need to be done by?
If you don’t control time, time will control you. By un- What level of quality is desirable/essential?
derstanding your own approach to time, thinking about Who do I/we need to communicate with about this?
what is valuable to your organization, doing the organi-
zational basics well, cutting out interruptions and regu-
⋅⋅⋅⋅
larly adapting your approach to time management, you Managing pressures on planning
can enjoy a healthier and more productive relationship What might stop me/us from achieving this?
⋅⋅⋅⋅
to work. But it’s up to you. If you don’t take the time to What stands in my/our way here?
do it, who will? How can I/we avoid this from happening?
⋅⋅
What do I/we need to say no to today?
What’s the best way to handle emails/meetings?
adjustment [E(dZVstmEnt] mutual [(mju:tSuEl]
, Anpassung, Berichtigung , gegenseitig
⋅⋅⋅⋅
contribution [)kQntrI(bju:S&n] prolong sth. [prEU(lQN] Learning to use your time better
, Beitrag , etw. verlängern; hier: in die How can I/we improve my/our time management?
⋅⋅⋅⋅
Länge ziehen What do I/we do efficiently and where can I/we optimize?
cut sth. out [)kVt (aUt]
, hier: etw. ausschalten put sth. off [)pUt (Qf] What new time-management issues are likely to arise?
, etw. aufschieben
⋅⋅
engage [In(geIdZ] What should I/we do to manage these new challenges?
, sich mit etw. befassen sense of achievement: a ~ What skills do I/we need to manage my/our time better?
[)sens Ev E(tSi:vmEnt]
evolve [i(vQlv] , sich entwickeln
, ein Gefühl, etwas geleistet
feel guilty [)fi:&l (gIlti] zu haben
, ein schlechtes Gewissen haben achieve sth. [E(tSi:v] face sth. [feIs] prioritize (several things)
sensible [(sensEb&l] , sinnvoll , etw. ausführen, zustande , etw. gegenüberstehen [praI(QrItaIz]
take sth. on [)teIk (Qn] bringen , (mehrere Dinge) nach
goal [gEUl] , Ziel
, etw. übernehmen Prioritäten ordnen
by [baI] , hier: spätestens
issue [(ISu:]
up: be ~ to sb. [Vp] return on investment
challenge [(tSÄlIndZ] , Frage, Problem
, an jmdm. liegen [ri)t§:n Qn In(vestmEnt]
, Herausforderung,
, Kapitalrendite; hier:
Schwierigkeit
Rentabilität
BOB DIGNEN
is a director of York Associates (www.york-associates.
➻
co.uk) and author of many business English books. For more tips on communication skills, watch our “Business with Bob” series
Contact: bob.dignen@york-associates.co.uk of videos at www.business-spotlight.de/videos/bob

BUSINESS SKILLS
PERSONAL TRAINER
Negotiating with
international sales
partners
Als Ihr Personal Trainer gibt KEN TAYLOR Ihnen Expertentipps,
wie Sie Ihre Kompetenzen im Geschäftsalltag verbessern können.
Hier spricht er mit einem deutschen Vertriebsleiter über wichtige Aspekte bei
Verhandlungen mit ausländischen Geschäftspartnern.
MEDIUM AUDIO
Frank Wahlandt: I meet and negotiate in partner’s personal style. Their cultural
English with sales partners in 50 different background is just part of what might in-
FRANK WAHLANDT KEN TAYLOR
Frank Wahlandt is is a communica-
countries. Do you have some tips or ad- fluence them. I use a very simple acronym
the head of nation consultant vice on how I can overcome any cultural to remind me of what I should know or
tional and inter- and personal difficulties or misunderstandings? find out about my negotiation partners.
national sales at coach and
Ken Taylor: Negotiating in your own lan- It’s called LINK.
OKW Gehäusesys- author of 50
teme GmbH. OKW is Ways to Improve guage with people from your own culture
based in Buchen Your Business is hard enough! But it’s even more diffi- Wahlandt: LINK? What does that stand
in the Odenwald English cult when you have to do it in a foreign for?
and manufactures (Summertown).
design plastic Contact:
language with people from a different Taylor: The “L” stands for “level”. There
enclosures for KTaylor868@aol. cultural background. are two things involved here. First, you
the electron- com need to think about the person’s level in
ics industry.
Wahlandt: Several times, I’ve had the the organization. What’s their position?
Wahlandt is
responsible for experience that my partners have not un- What’s their role? What power do they
business develop- derstood me completely but do not say so. hold? Secondly, you should consider
ment and for Sometimes, they then do nothing because their general level of awareness. What’s
sales strategies.
they are afraid of making a mistake. their cultural background? What’s their
He has 25 years’
experience of Taylor: So communicating with them in general attitude to business and to life?
project manage- the right way is critical. As in most busi- Knowing something about these things
ment in the field ness situations, proper preparation is the allows you to adopt the right approach.
of electronic
packaging in the
key — and you have “hard” preparation
B2B market. and “soft” preparation.
adopt sth. [E(dQpt] in terms of
, etw. annehmen [In (t§:mz Qv]
B2B (business to packaging Wahlandt: What do you mean by “hard” , im Hinblick auf
allow sb. to do sth.
business) [)bi: tE (bi:] [(pÄkIdZIN] and “soft”? [E(laU tE )du:] margin [(mA:dZIn]
, Geschäftsbezie- , Verpacken
Taylor: “Hard” preparation involves de- , hier: jmdm. etw. , Gewinnspanne
hungen zwischen
plastic enclosure ciding what you want in terms of margins, ermöglichen
Unternehmen negotiate with sb.
[)plÄstIk In(klEUZE]
based: be ~ in... [beIst] , Kunststoffgehäuse
quantities, qualities, timing, etc. — in oth- approach [E(prEUtS] [nI(gEUSieIt wID]
, Vorgehensweise , mit jmdm. verhandeln
Fotos: privat; Gert Krautbauer
, seinen Sitz in ... er words, the content of the negotiation.

sales [seI&lz]
haben critical [(krItIk&l] negotiation
, Vertrieb
, entscheidend, [nI)gEUSi(eIS&n]
manufacture sth. Wahlandt: So the “soft” preparation must wesentlich , Verhandlung
[)mÄnju(fÄktSE] be to do with the people involved.
, etw. herstellen hold sth. [hEUld] sales partner
Taylor: That’s right. In my experience, a , hier: etw. innehaben [(seI&lz )pA:tnE]
key factor is understanding your business , Vertriebspartner(in)

Wahlandt: I generally have a fairly clear Wahlandt: Where do you personally see cultures. Discuss this in your three-day
picture of this because we know our sales the main difficulties when negotiating training programmes.
partners’ organizations very well. with people from a different cultural
Taylor: Good. That means you probably background? Wahlandt: Good idea. Any other advice?
have a good idea of the second part of Taylor: There are a lot of areas that can Taylor: You know your own busi-
LINK — the “I” is for “interest”. Do you cause difficulties, but in my experience, ness well. So ask the right questions to
know what really interests or motivates two in particular stand out: having a dif- double-check your sales partners’ under-
your negotiation partner in their work? ferent concept of time and a different standing of the situation. And communi-
And do you know their interests outside style of communication. cate clearly and simply yourself.
of work? This might influence the words,
phrases and examples you use in your dis- Wahlandt: I’ve had the problem of asking Wahlandt: I do try to! Thanks, Ken, for
cussions. for something ASAP, only to find that my your tips and advice — interesting ideas
partner’s idea of “soon” was very different to take away with me.
Wahlandt: One to mine!
advantage I have is Taylor: You and I ➻
that we run regular “Concepts of belong to single-
What’s your challenge?
three-day training
programmes for time and styles of focus cultures —
where people gen- Would you like to have a conversation with Ken
our sales partners.
They come to our
communication can erally do one thing
at a time in a logi-
Taylor about your current work challenges? If so,
send an email with your name, company and the
site and learn about be problematic” cal sequence. But

subject you would like to discuss to business.
trainer@spotlight-verlag.de.
our business and many cultures are In each issue, we will choose one reader who will
our products. This multi-focus, where talk to Ken, and the dialogue will be published in
Business Spotlight.
means that we get the chance to build several things are done at once and where
quite strong personal connections. plans change as relationships change.
Taylor: That sounds excellent. Otherwise,
you could use some of the opportunities Wahlandt: That’s right. It’s hard some-
that come up in small talk over coffee, times to pin down some of my business
lunch or dinner during the negotiation partners to a definite deadline. You also
to find this out. mentioned styles of communication.
What did you mean by that?
Wahlandt: So what do the “N” and “K” Taylor: My experience of German busi-
stand for? ness people is that they generally say
Taylor: “Needs”. What does the other per- what they mean and mean what they say.
son want to get out of the negotiation? But in other cultures, the communication
This affects the content of the negotia- style is much more indirect, with a high
tion. And “knowledge”. What does the use of non-verbal signals.
other person know about the subject of
the negotiation? This will determine how Wahlandt: I’ve certainly come across that
much detail or background you need to go difference. Sometimes, our sales partners
into. don’t pass on our end customers’ real
needs and concerns. Perhaps because
affect sth. [E(fekt] down to earth
Wahlandt: Right. I agree with the need they have misunderstood them or may- , etw. beeinflussen [)daUn tE (§:T]
to understand your negotiation partner be because they feel it isn’t what we want ASAP (as soon as
, sachlich
in this way. But do you have some spe- to hear! But what can we do about it? And possible) [)eI es eI (pi:] phrase [freIz]
cific advice about dealing with cultural what can we do about the different con- , schnellstmöglich , Ausdruck,
Formulierung
difficulties? cepts of time? collide [kE(laId]
Taylor: One book I can recommend is Taylor: Talk about these and any other , aufeinanderprallen pin sb. down to sth.
[)pIn (daUn tu]
Richard Lewis’s When Cultures Collide. differences with your business partners. come across sth.
, jmdn. auf etw. festnageln
[)kVm E(krQs]
Besides looking generally at managing Discuss differences that have caused , auf etw. stoßen site [saIt]
across cultures, the book offers practical problems in the past. Explain how this , Standort
double-check sth.
advice on doing business in specific cul- has affected you and your business. And [)dVb&l (tSek]
tures. It’s down to earth and fun to read. ask your partners to teach you about their , etw. nochmals prüfen

FACTS & FIGURES
SMARTER CARS
On the road again

Der Automobilindustrie stehen drastische Veränderungen bevor. Die Unternehmen, die sie herstellen, die Menschen,
die sie fahren, und nicht zuletzt die Autos selbst werden in Zukunft anders sein.
MEDIUM
A LONG JOURNEY
WHAT IS WHAT?
Autonomous cars will look a lot like what we 1885: The Benz Patent-
drive today, but an autopilot will take over from
Motorwagen, the
world’s first
the driver at times — on motorways, for exam- car, is built.
ple. Carmakers prefer autonomous cars, as they
mean personal ownership plus extra features
they can charge for.
Autonomous:
2050
2020
the Tesla Model S
2016: There are 1.2
–
2035
billion cars
on the world’s
roads.
Self-driving cars will do all the driving using 1 = 100 million

sensors, data and GPS. Call up a self-driving 2020
car with your mobile phone, type in your
destination and the vehicle will do all the work. 2035: The number of
Self-driving cars will replace personal car cars rises to two
billion. Of these,
ownership and disrupt the insurance industry.
21 million are
autonomous/
driverless.
Self-driving:
the Google car
Fotos:picture alliance/dpa; iStock; PR
2017
1 = 100 million, Driverless cars
50 Business Spotlight 3/2017 FACTS & FIGURES

“Cars are essentially data
centers on wheels”
— Doug Seven, Microsoft’s Group Program Manager — Things That Move
THE ROAD AHEAD

PARTNERS ON THE ROAD
2035
– 2017–20
2050 Autonomous/driverless
cars are developed for the
general market.
New mobility concepts Volkswagen has invested $300 million in
emerge. Israeli start-up Gett, a global on-demand mobility
company.
2020–35
Consumers begin to buy
autonomous/driverless cars. Daimler and Uber have agreed on a deal that
The insurance industry will involve Daimler’s self-driving cars being used
changes its business in Uber’s ride-sharing service.
model and moves from
insuring drivers to insuring
technology.
GM has invested $500 million in Lyft
2017 2035–50
as part of a partnership aimed at deploying fleets
of self-driving taxis.
– Autonomous/driverless cars
become the main means
2020 of personal transport.

Crashes drop by 90 per
cent; lives and money
Fiat Chrysler Automobiles is partnering with
are saved. The parking-
space industry begins to Google to put a fleet of self-driving minivans on
disappear. the road.
Research by Eamonn Fitzgerald
billion [(bIljEn] emerge [i(m§:dZ] insure sb./sth. parking space

, Milliarde(n) , entstehen [(InSO:] [(pA:kIN speIs]
, jmdn./etw. versichern , Parkplatz
deploy sth. [di(plOI] feature [(fi:tSE]
, etw. einsetzen; , Merkmal; hier: Funktion motorway ride-sharing service
hier: bereitstellen [(mEUtEweI] UK [(raId )SeErIN )s§:vIs]
fleet [fli:t] , Flotte
, Autobahn , Mitfahrdienst
disrupt sth. [dIs(rVpt]
GM [)dZi: (em]
, etw. stören; hier: tief- on demand vehicle
, General Motors
greifende Veränderungen [)Qn di(mA:nd] [(vi:Ik&l]
in etw. herbeiführen insurance industry , auf Abruf , Fahrzeug
[In(SUErEns )IndEstri]
, Versicherungsbranche
FACTS & FIGURES 3/2017 Business Spotlight 51

TECHNOLOGY
DIGITAL EDUCATION
Class action
Vor allem in ländlichen Regionen ist der Internetzugang
begrenzt und es kommt häufig zu Stromausfällen. Wird es
Regierungen und Elektronikfirmen in Ostafrika dennoch
gelingen, die Bildung der Bevölkerung mit digitalen
Medien voranzutreiben? Von LAURA SECORUN
ADVANCED
Class action
•
Our headline is a play on
a legal term.
A “class action” is a
lawsuit filed on behalf of
a group of people
who have all been
harmed by a person
or company. Here, “class”
means “classroom”.
The Kenyan pupils in our
story are actively
taking part in a
programme that uses
digital technology to help
them learn.
52 Business Spotlight 3/2017 TECHNOLOGY

I
“Digital
t’s a hot Tuesday afternoon and Martin and his
education
classmates are studying biology in the library
of Kibera, Kenya’s largest slum. Yet the chil-
is the
dren are not staring at a blackboard or copy-
ing lessons from a textbook. There’s not even
a teacher in the room. Instead, small groups
ultimate of excited ten-year-olds are gathered round
tablets, tapping and swiping between quizzes
equalizer” and educational videos. They are using eLimu,
a local software platform that aims to optimize
learning by turning Kenya’s school curriculum
into colourful, easy-to-digest exercises.
And they are not alone. Kenya is brimming with
companies trying to bring education into the digital
era by scanning textbooks, developing bite-sized
courses for mobile phones and providing tablets to
rural schools.
Kenya’s digital gap is enormous. Despite being
East Africa’s largest economy, there is only one pri-
mary teacher for every 47 pupils and the majority
of them have no access to computers or to the inter-
net. This needs to change if the government wants
to fulfil its promise of transforming Kenya into a
middle-income nation by 2030, as well as achieving
the sustainable development goals of providing uni-
versal access to the internet and ensuring that youth
and adults have skills for employment and entrepre-
neurship.
That’s why Kenya’s Ministry of Information, Com-
munications and Technology (ICT) is rolling out the
Digital Literacy Programme, which promises to de-
liver 1.2 million devices to all of the country’s 21,718
public primary schools by the end of 2017.
bite-sized ensure sth. on behalf of

[(baIt saIzd] [In(SO:] [)Qn bi(hA:f Qv]
, mundgerecht; hier: , etw. gewährleisten , im Namen von
lerngerecht aufbereitet play [pleI]
entrepreneurship
blackboard [)QntrEprE(n§:SIp] , hier: Wortspiel
[(blÄkbO:d] , unternehmerische
roll sth. out
, (Schul-)Tafel Initiative(n) [)rEUl (aUt]
file (a lawsuit) , etw. einführen
brim with sth.
[(brIm wID] [faI&l] rural [(rUErEl]
, von etw. wimmeln , (Klage) erheben , ländlich
class action gap [gÄp] , Kluft; sustainable

[)klA:s (ÄkS&n] hier auch: Defizit(e) [sE(steInEb&l]
Learning , Sammelklage harm sb. [hA:m] , nachhaltig,
experience: , jmdn. schädigen
dauerhaft
Kenyan kids curriculum
in a digital [kE(rIkjUlEm] lawsuit [(lO:su:t] swipe [swaIp]
Foto: S. Maina/Getty Images
classroom , Lehrplan , (über ein Display)

, Prozess, Klage
wischen
easy-to-digest literacy [(lIt&rEsi]
tap [tÄp] , tippen
[)i:zi tE daI(dZest] , Lese- und Schreib-
, leicht verdaulich; fähigkeit; hier: Kennt- textbook [(tekstbUk]
hier: gut zu bewältigen nisse , Lehr-, Schulbuch
TECHNOLOGY 3/2017 Business Spotlight 53

“We don’t want to replace teachers, we want to help audit [(O:dIt] , Prüfung
them,” says David Henia, product manager at Eneza biased [(bAIEst]
Education, a Kenyan start-up providing courses by , voreingenommen
SMS that have already reached 1.6 million users. charge sth. [tSA:dZ]
Henia argues that working closely with educators is , etw. aufladen
also better for business, because teachers are the ones communications officer
who recommend their service. [kE)mju:nI(keIS&nz
)QfIsE] , Leiter(in)
Still, these solutions are hard to put into effect Kommunikation
without public support. Wambui Munge, communi-
conclusion: draw a ~
cations officer at the Results for Development Insti- [kEn(klu:Z&n]
tute, a not-for-profit development consultancy, warns , eine Schlussfolgerung
ziehen
that “to have any macro-level impact, private compa-
nies will have to collaborate with the government”. device [di(vaIs] , Gerät
But doing so is not always easy, admits Will Clur- divide [dI(vaId] , Kluft
man, chief executive of eKitabu, an e-book provider downsize [(daUnsaIz]
that aims to drastically reduce the price of textbooks , Personal abbauen
in Kenya by building a digital library with thou- eager to study

[)i:gE tE (stVdi]
sands of titles. Clurman says that working with the
, lernbegierig
ICT ministry often requires extra time and patience
educator [(edjukeItE]
High-tech because of the added bureaucracy. Yet, he thinks it’s , Pädagoge/Pädagogin
learning
materials: worth it. “Sometimes the private sector can be real-
emphasis: put ~ on sth.
providing ly biased,” he says, with companies often assuming [(emfEsIs]
help to
they are better at solving problems than NGOs or , Gewicht auf etw. legen
under-
developed governments. “We need to put our egos aside. We entrepreneur
communities must remember that we all share the same purpose.” [)QntrEprE(n§:]
, Unternehmer(in)
Spreading around the world equalizer [(i:kwElaIzE]

, Gleichmacher
Even with public support, questions remain about
evaluation [i)vÄlju(eIS&n]
Education for everyone how effective digital classrooms are. In Kibera, Mary
, Bewertung
However, many schools suffer from regular pow- Kinyanjui, the library’s manager, thinks the tablets
evidence [(evIdEns]
er outages, which makes it difficult to charge the make the children more eager to study and improve , Belege
devices. That is why BRCK, a Nairobi tech company, their marks. “There is no limit to what they can learn
fad [fÄd]
has developed the Kio Kit. This portable digital class- online,” she says. , kurzlebiger Trend
room includes a Wi-Fi hotspot, a small server packed But empirical evidence of their academic benefit foregone conclusion: be a ~
with educational content and 40 tablets that can be is still scarce. Start-ups rarely have the funds to pay [)fO:gQn kEn(klu:Z&n]
charged wirelessly and work in the roughest condi- for external audits, and a large-scale study by the , eine ausgemachte
Sache sein
tions in rural schools. International Initiative for
here to stay: be ~
“Digital education is the ultimate equalizer,” says
Erik Hersman, the company’s chief executive. “It “We don’t Impact Evaluation came to
the conclusion that computer-
[)hIE tE (steI] ifml.
, Bestand haben (werden)
doesn’t remove all obstacles, but it levels the playing
field.”
want to assisted learning had “decid-
edly mixed effects”, depending
impact [(ImpÄkt]
, (Aus-)Wirkung(en)
Devices alone are unlikely to bridge the digital replace on the context. kit [kIt]
divide in Kenya’s education system. One Laptop
Per Child — a not-for-profit organization providing teachers, Meanwhile, Kenya’s new
educational companies are
, Bausatz; hier: Set
large-scale [)lA:dZ (skeI&l]

low-cost computers to children around the world —
once had similar ambitions and was active in over 30
we want to already exporting their prod-
ucts. Eneza has pilot pro-
, groß angelegt
level the playing field

countries, before downsizing. help them” grammes in Tanzania and [)lev&l DE (pleIIN
fi:&ld] , gleiche Bedin-
A study into the One Latop plan, led by the Inter- Ghana, while BRCK is selling gungen schaffen
American Development Bank in 2012, found that its classroom kits in 11 countries, including Uganda, mark [mA:k] UK , Note
the 860,000 computers supplied to schools in Peru Cambodia and, most recently, Kiribati.
obstacle [(QbstEk&l]
made teachers feel left out and did not improve stu- Unlike other development trends, digital educa- , Hindernis
dents’ test results. A later study into the programme tion is here to stay, claim these entrepreneurs. “Digi
power outage
in Uruguay drew a similar conclusion. tization is not a fad,” says Hersman. “It’s a foregone [(paUEr )aUtIdZ]
Fotos: BRCK
That’s why Kenya’s new digital education compa- conclusion.” , Stromausfall
nies are putting a lot of emphasis on teacher training. © Guardian News & Media 2017 scarce [skeEs] , rar

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TECHNOLOGY
ENGLISH 4.0
Building
bridges:
IBM’s
HighLight
Towers in
Munich
Street-corner globalization
Neue Technologien bedeuten für Unternehmen wirtschaftliche
Vorteile, für die Beschäftigten aber oft tiefe Einschnitte. Doch geht das eine
T
nicht ohne das andere.
he English poet William Blake MEDIUM AUDIO technology company IBM has set up of-
said it was possible “to see a fices in both HighLight Towers. Back in
world in a grain of sand”. He was December 2015, IBM said it was going
right. If you look long enough at “Germany is at the to invest $200 million in this new glo-
something small, a bigger picture forefront of the Industry bal headquarters for its Watson business.
becomes clear. 4.0 initiative” The move would combine its Watson su-
That’s what I felt recently percomputer with the Internet of Things
while standing at a street corner (IoT), those sensors that make everyday
in the northern part of Munich. It’s not as German-American architect, Helmut objects intelligent and connected.
elegant a street as the city’s Maximilian- Jahn, who’s famous for creations such “Germany is at the forefront of the In-
straße or as trendy as Theatinerstraße, but as the Sony Center on Potsdamer Platz dustry 4.0 initiative,” says Harriet Green,
it’s a perfect place to see globalization at in Berlin and Suvarnabhumi airport in global head of IBM’s Watson IoT busi-
work. Bangkok. ness, “and by inviting our clients and part-
The street is named after Ludwig And if that’s not enough globaliza- ners to join us in Munich, we are opening
Mies van der Rohe, a legendary German- tion, think about this: the multinational up our talent and technologies to help
American architect, and it’s dominated
by what are called the HighLight Towers. at the forefront: be ~ headquarters
The twin buildings are connected by a [)Ät DE (fO:frVnt] [)hed(kwO:tEz]
, an der Spitze stehen , Firmenzentrale
pair of glass bridges and, their owners say,
these form a link “between the purpose- design sth. [di(zaIn] link [lINk] , Verbindung
Foto: picture-alliance/dpa
, hier: etw. planen,

ful minimalism of the Bauhaus tradition EAMONN FITZGERALD
entwerfen
move [mu:v]
[and] the technologically innovative ar- writes daily at www.eamonn.com. , hier: Schritt, Maßnahme
He uses social media to build grain of sand
chitecture of modern times”. The High- relationships for organizations. [)greIn Ev (sÄnd]
purposeful [(p§:pEsf&l]
, beabsichtigt
Light Towers were designed by another Contact: eamonn@eamonn.com , Sandkorn

deliver on the promise of IoT and estab- “English, the language of popular. The idea was that managers
lishing a global hotbed for collaborative would wander around the workplace, talk
innovation.”
globalization, is to people and see how work was progress-
Three of those clients are Schaeffler, being globalized at IBM” ing, or not. I’m now working on a theory
⋅⋅
Aerialtronics and Siemens: of globalization by standing at street
Schaeffler is a German industrial system for the IoT. This will enable corners.
heavyweight and one of the world’s companies to improve the efficiency
leading automotive suppliers. It has of their systems through the collection
automotive high-definition
asked IBM to help speed up the digital and analysis of huge amounts of
[)O:tEU(mEUtIv] , Kfz- [)haI defE(nIS&n]
transformation of its operations production data. , hochauflösend
based: …-~ [beIst]
using Watson’s insights from the data My trip to what Google Maps calls , mit Sitz/Arbeitsplatz in … hotbed [(hQtbed]
produced by billions of Schaeffler “IBM Watson IoT Tower” taught me a lot , Nährboden; hier:
billion [(bIljEn]
⋅⋅
sensors. about globalization. For example, English, Schmiede
, Milliarde(n)
Aerialtronics is a Netherlands-based which is seen as the language of globali- coder [(kEUdE]
insights
[(InsaIts]
maker of commercial drones that zation, is being globalized here. The noun , Programmierer(in)
, Erkenntnisse
produces commercial reports by “highlight”, which means “an outstanding deliver on sth. [di(lIvEr Qn]
insurance industry
monitoring city traffic and inspecting part of an event”, can also be spelled High- , etw. erfüllen; hier:
[In(SUErEns )IndEstri]
einlösen
wind turbines and oil rigs. With Light. And inside the HighLight Towers, , Versicherungsbranche
their high-definition cameras and IBM has what it calls “collaboratories” — drone [drEUn] , Drohne
oil rig [(OI&l )rIg]
Watson’s Visual Recognition service, laboratories where businesses work with engineer [)endZI(nIE] , Bohrinsel
, Ingenieur(in)
Aerialtronics immediately receives IBM’s 1,000 Munich-based engineers, outstanding
essential data from what a drone is coders and business experts to share inno- healthcare industry [)aUt(stÄndIN]
, herausragend
⋅⋅
[(helTkeEr )IndEstri]
seeing. vation in the automotive, manufacturing, , Gesundheitsbranche
wind turbine
Siemens and IBM are integrating healthcare and insurance industries.
heavyweight [(heviweIt] [(wInd )t§:baIn]
Watson Analytics into MindSphere, A few years ago, a theory called “man- , Schwergewicht; hier: , Windkraftanlage
the cloud-based Siemens operating agement by walking around” was quite Großunternehmen
KEY TERMS
IFTTT AAR LEGO

The letters IFTTT stand for “IF This, Then There’s been a lot of talk recently about A social network for children under the
That”, a service that lets non-coders create AR (augmented reality), but we need age of 13? Not everyone would think
small “applets” that connect the web to to get ready for AAR (augmented aural that’s a good idea, but LEGO does. The
devices in such a way as to create a better reality). The focus of AR is on the visual, company known for its building blocks
user experience. You could, for example, using a digital overlay on physical re- has launched LEGO Life as an online
use IFTTT to make a piece of romantic ality. With AAR, it’s all about sound, space where kids can share their LEGO
music play when you get an email from and the concept will make it possible creations and connect with a worldwide
your lover. BMW Labs has developed an for headphones users to select which community. Available as an iOS and An-
IFTTT applet that can open the garage external sounds they hear. One device droid application, this junior social net-
door when your BMW arrives home. The that uses AAR even promises instant work says it has put protections in place
Sunlight Foundation is using IFTTT to translation. That’s what Waverly Labs, a to ensure the site remains child-friendly.
notify people when something important New York start-up, claims. It has raised LEGO Life wants to transfer offline activ-
happens in Washington — for example, $4 million on the crowdfunding platform ity to an online world, where digital tools
when President Trump signs a new law: Indiegogo for Pilot, a language decoder: will inspire a new generation of builders:
https://ifttt.com www.waverlylabs.com https://www.lego.com
augmented aural reality device [di(vaIs] , Gerät

device [di(vaIs] lab [lÄb] ifml. [O:g)mentId (O:rEl building block launch sth. [lO:ntS]
lab [lÄb] , Labor [(bIldIN )blQk] , etw. lancieren
, Gerät , Labor ri)ÄlEti] , etwa: erwei-
terte akustische Realität overlay [(EUvEleI] , Baustein
foundation non-coder protection
, Überlagerung ensure sth. [In(SO:] [prE(tekS&n]
[faUn(deIS&n] [)nQn (kEUdE] augmented reality
, Stiftung , Person ohne spezielle [O:g)mentId ri(ÄlEti] raise (money) [reIz] , etw. sicherstellen , hier: Schutz-
Programmierkenntnisse , erweiterte Realität , (Geld) beschaffen mechanismus
TECHNOLOGY 3/2017 Business Spotlight 57

CAREERS & MANAGEMENT
COMPLIANCE AND CORRUPTION
DOING THE RIGHT THING

Foto: iStock
58 Business Spotlight 3/2017 CAREERS & MANAGEMENT

Immer wieder geraten Manager in Schwierigkeiten, weil sie sich nicht regelkonform
verhalten. Dabei gibt es eigentlich Verhaltenskodizes, in denen genau festgelegt ist, was
man zu tun und zu lassen hat. MARGARET DAVIS beleuchtet die Hintergründe.
V
ADVANCED AUDIO
W compliance chief quits after a year”, head- allegation [)ÄlE(geIS&n]

lines the Financial Times. “Did Rolls-Royce get off , Anschuldigung
lightly over ‘truly vast’ bribery?” asks The Daily allege sth. [E(ledZ] , etw. vorwerfen
Telegraph. “Trudeau to be questioned by ethics bribery [(braIbEri] , Bestechung
watchdog over reports of cash for access”, writes
cash for access [)kÄS fEr (Äkses]
The Guardian. “Ethics office: White House should , Arrangieren von Treffen mit wichtigen
investigate Conway for Ivanka Trump plug”, re- Persönlichkeiten gegen Bezahlung
ports CNN Money. charge: level a ~ at sb. [tSA:dZ]
It is not hard to find questionable corporate , einen Vorwurf gegen jmdn. erheben
(charge , Anklage)
and political dealings reported in the interna-
code of conduct
tional media. Charges of corruption and unethi-
[)kEUd Ev (kQndVkt]
cal behaviour have recently been levelled at both , Verhaltenskodex
Volkswagen (Dieselgate) and Rolls-Royce (bribery). Canada’s compliance chief
prime minister, Justin Trudeau, faces questions about lobbying [kEm(plaIEns tSi:f]
and his family’s Caribbean holiday on a private island owned , Richtlinienbeauftragte(r)
by the Aga Khan. As for the Trump administration, the presi- comply with sth. [kEm(plaI wID]
, etw. einhalten, befolgen
dent’s companies are the focus of numerous conflict-of-interest
allegations. get off lightly [get )Qf (laItli]
, glimpflich davonkommen
Away from the corridors of corporate and political power,
more and more businesses are concerned about a concept they grounds: on ... ~ [graUndz]
, aus ... Gründen
may not have thought about much a decade or two ago: compli-
hazardous [(hÄzEdEs]
ance. Simply put, compliance — a term that is now also widely , gefährlich; hier auch:
used in German — means “obeying (or ‘complying with’) the gesundheitsgefährdend
laws and regulations that govern a country, state or industry”. lawsuit [(lO:su:t] , Prozess
These might be labour laws, health and safety regulations, or
plug [plVg] ifml.
anti-discrimination laws. Companies may also have their own , (Schleich-)Werbung
internal guidelines, or codes of conduct. questionable [(kwestSEnEb&l]
The fact that laws differ from country to country makes doing , fragwürdig
business complicated in an increasingly globalized world. Diffe- quit (a job) [kwIt]
rences between federal and state or provincial regulations have , (eine Stelle) kündigen
further complicated the situation for businesses in countries sexual harassment

like the US and Canada. [)sekSuEl (hÄrEsmEnt]
, sexuelle Belästigung
vast [vA:st] , weitreichend
Compliance as legal protection
In the US, workplace compliance is especially important as violation [)vaIE(leIS&n]
, Verletzung, Zuwiderhandlung
protection against costly lawsuits. These could involve sexual
harassment and racial or sexual discrimination, as well as viola- watchdog [(wQtSdQg]
, Kontrollgremium; hier: Kommission
Complex: tions of the Americans with Disabilities Act. Individuals can also
staying allege discrimination on religious grounds. Meanwhile, the Oc-
compliant
cupational Safety and Health Act (OSHA) requires that Ameri-
can employers provide their staff with the necessary protective
clothing and equipment, as well as training, and that they inform
workers of potentially hazardous materials in their workplace.
Compliance experts recommend that companies establish
clear codes of conduct for their employees. “The law is the mini-
mum standard,” says Debbie Wheeler, a compliance director at
“The law is
Tenet Healthcare in Florida. “To help employees make the right the minimum
decisions that properly reflect the organization, employers need standard”
CAREERS & MANAGEMENT 3/2017 Business Spotlight 59
to take a step further by developing, commu- cap [kÄp]
Acceptable
nicating and enforcing clear standards of con- , Obergrenze, Deckelung
gift? Only if
it’s a toy duct,” Wheeler told SmartBusinessOnline.com. cheating [(tSi:tIN]
, Betrugs-, Schummel-
She says that her company operates a 24-hour
phone line that employees can contact anony- clash [klÄS]
, hier: Konflikt
mously. “Employees are also encouraged to go
to their supervisors and express ethical issues corporate governance
[)kO:pErEt (gVv&nEns]
without fear of retaliation.” , Unternehmensführung
Not surprisingly, workers are often reluc- cover-up [(kVvEr Vp]
tant to expose unethical behaviour for , Vertuschung
fear of losing their jobs. Which brings us elevate sth. [(elIveIt]
back to the Volkswagen cover-up. What , etw. erhöhen
did employees and management know about enforce sth [In(fO:s]
the “cheating software” involved in the diesel , etw. durchsetzen
Compliance and you emissions scandal and when did they know it? executive pay
Financial Times columnist Robert Armstrong [Ig)zekjUtIv (peI]
, Managergehalt
Does your company have compliance policies or a says that VW has a problem with its corporate
expose sth. [Ik(spEUz]
code of conduct? Career experts advise employees culture. “[M]ost people and most companies
, etw. enthüllen
to find out whether such policies exist and, if they behave honourably not because of the con-
function [(fVNkS&n]
do, to study them carefully. That way, you are less sequences of rule breaking but because they , hier: Aufgabenbereich
likely to break a rule by mistake. And if your compa- are honourable,” Armstrong writes. “If that is
reluctant: be ~ to do sth.
ny does not have clear policies, establishing them is true, then we have to assume something went [ri(lVktEnt]
something you might want to discuss with your su- wrong with VW’s culture such that immoral , zögern, etw. zu tun
pervisor, HR department or works council. behaviour became acceptable.” resign [ri(zaIn]

What should you do if you see your colleagues or Volkswagen’s US head of compliance, Oli- , zurücktreten
boss breaking ethical rules? For example, a co-worker ver Schmidt, was arrested by the FBI in early retaliation
[ri)tÄli(eIS&n]
might be taking office stationery home, or your boss January. In court, Schmidt has argued that he
, Vergeltung; hier: Folgen
might be accepting expensive gifts from a potential did not understand the technical background
severance package
client. If “everybody’s doing it”, you could be tempt- to the problem and was simply doing what [(sev&rEns )pÄkIdZ]
ed to engage in such behaviour yourself. This is not a company lawyers had told him to do. , Abfindung(spaket)
good idea, says Samantha Stauf of MyCareertopia.com. supervisor
Putting moral concerns aside, doing the wrong Up to €13 million severance package [(su:pEvaIzE]
, Vorgesetzte(r)
thing could have a negative impact on your future, Back home in Germany, VW board member
resulting in lawsuits and even prison. And just be- Christine Hohmann-Dennhardt, head of
cause people have bent the rules in the past doesn’t Integrität und Recht (integrity and legal affairs),
mean that the company won’t be stricter in future. left the company at the end of January, only
“The business might choose now to begin monitor- 13 months into a three-year contract. Her
ing employees more aggressively,” Stauf writes. “Not severance package of between €10 million
engaging in the practice covers your own back.” and €13 million has been controversial, but
What should you do if you uncover seriously VW praised her work, stating that “the group
questionable behaviour, such as bribery? Here, you has substantially elevated its commitment to
need to be careful. Take the information to your su- working ethically and with integrity and is de-
pervisor, your HR department or your works council. centralizing its organization”.
If you have reason to believe that any of these are in- Hohmann-Dennhardt, a former judge, had
volved in the unethical practices, you could seek help previously been legal and compliance head at
from a professional association. You may decide that Daimler. According to the Financial Times, she
your only option is to leave the company. left VW “after clashes with colleagues over her
corporate governance responsibilities”. VW
back: cover one’s code of conduct supervisor spoke of “differences” in the “understanding
own ~ [bÄk] [)kEUd Ev (kQndVkt] [(su:pEvaIzE]
of responsibilities and future operating struc-
, sich absichern , Verhaltenskodex , Vorgesetzte(r)
tures within the function she leads”.
bend a rule impact [(ImpÄkt] tempted: be ~ to do
[)bend E (ru:l] , Auswirkung(en) sth. [(temptId] VW announced caps on executive pay ear-
, eine Vorschrift (zu) , versucht sein, etw. lier this year, in response to the Dieselgate
lawsuit [(lO:su:t]
großzügig auslegen zu tun scandal. The company had been strongly criti-
, Prozess
bribery works council cized for paying large bonuses to former CEO
[(braIbEri]
monitor sb. [(mQnItE]
, jmdn. kontrollieren
[(w§:ks )kaUns&l] UK
Martin Winterkorn, who resigned as a result
Corruption at
, Bestechung
stationery [(steIS&nEri]
, Betriebsrat
of the scandal. After suffering losses in 2015, Rolls-Royce was
, Briefpapier Volkswagen returned to profit in 2016, thanks “truly vast”
INTERVIEW Dr Matthias Holweg is professor of operations it seems unlikely that disgruntled shareholders
management at Saïd Business School, Universi- will be able to successfully demand any drastic
ty of Oxford. He specializes in industrial policy, changes in corporate governance that are more
especially in the automotive industry. Holweg than overdue.
spoke to Business Spotlight via email about some of
the issues raised by the Volkswagen diesel emis- automotive industry on the back of
sions scandal. [)O:tEU(mEUtIv )IndEstri] [)Qn DE (bÄk Qv]
, Kfz-Branche , infolge
“Sales do not The VW scandal is clearly a PR disaster. But business school [(bIznEs )sku:l]
, wirtschaftswissenschaftliche
operations management
[QpE(reIS&nz )mÄnIdZmEnt]
what effect does a major cover-up like this
tend to suffer have on employee morale?
Fakultät , Betriebsführung
on the back of Well, I have not spoken with VW employees, so

charge sb. with sth. overdue [)EUvE(dju:]
, überfällig
large recalls I cannot say. However, it is clear that employees
[(tSA:dZ )wID]
, jmdn. wegen etw. anklagen
recall [(ri:kO:l] , Rückruf
or corporate and unions will resist any cost-reduction efforts corporate governance
repercussion [)ri:pE(kVS&n]
scandals” on the back of this scandal, as clearly, they were not [)kO:pErEt (gVv&nEns]
, Unternehmensführung
, Aus-, Nachwirkung
at fault here.
retaliation [ri)tÄli(eIS&n]
cover-up [(kVvEr Vp]
, Vergeltung; hier: Folgen
, Vertuschung
Whistle-blowers take big risks. Were VW
speak out [)spi:k (aUt]
employees afraid to speak out for fear of credible [(kredEb&l] , glaubhaft
, sich äußern; hier: auf
retaliation? criminal offence Missstände hinweisen
[)krImIn&l E(fens]
So far, six VW managers have been charged with , strafbare Handlung
speak up [)spi:k (Vp]
criminal offences in the US. This stands in stark , seine Meinung sagen, sich
disgruntled [dIs(grVnt&ld] über etw. frei äußern
contrast to the token few employees who have , verärgert
stark: in ~ contrast to [stA:k]
been fired by VW itself. So, yes, there is a clear im-
given [(gIv&n] , angesichts , im krassen Gegensatz zu
plicit message from the top: business as usual. I do
issue: raise an ~ [reIz] token [(tEUkEn] , symbolisch,
not see any credible change in corporate govern- , ein Thema aufwerfen eine Alibifunktion erfüllend
ance that would make speaking up any more likely
morale [mE(rA:l] union [(ju:niEn]
now than before the scandal. , [wg. Aussprache] , Gewerkschaft
Can VW rebuild its reputation? And if so,

Dr Matthias
what does the company need to do?
➻
Holweg,
professor It is quite remarkable that sales do not tend to suf- FOR MORE INFORMATION
of operations fer on the back of large recalls or corporate scan- WEBSITES
management at Matthias Holweg: www.sbs.ox.ac.uk/community/people/
dals. So I don’t see long-term repercussions on the matthias-holweg
Saïd Business
School demand side. And given the ownership structure, Saïd Business School: www.sbs.ox.ac.uk
Thank you:
take flowers,
not cash
Fotos: iStock; Fisher Studios

“Employees accounting firm
[E(kaUntIN f§:m]
mirror leaders’ , Wirtschaftsprüfungs-
gesellschaft
behaviour” bribe sb. [braIb]
, jmdn. bestechen
Following the US example business school

[(bIznEs sku:l]
In 1977, after extensive investigations by the U.S. , wirtschaftswissen-
Securities and Exchange Commission into bribery schaftliche Fakultät
by major companies such as Lockheed aerospace critical [(krItIk&l]
and Chiquita Brands International, President , entscheidend
Jimmy Carter authorized the Foreign Corrupt department

Practices Act (FCPA). Since then, other countries [di(pA:tmEnt]
, hier: Ministerium
have followed the US example, encouraging
disciplinary action : take ~
companies to expand or establish compliance
[(dIsEplInEri )ÄkS&n]
programmes to prevent corruption. This, in turn, has , ein Disziplinarverfahren
“spawned a lucrative consulting industry dominat- einleiten
ed by investigation companies and accounting and emphasis: place ~ on sth.
law firms”, writes Alison Taylor, director of advisory [(emfEsIs]
, etw. Gewicht geben
services at the sustainability business network BSR.
High Court
Their efforts have met with limited success, ac-
[)haI (kO:t] UK
cording to Taylor, an American author and speaker , Oberstes Gericht
who previously worked for the anti-corruption NGO maintenance
Bad: definitely not compliant
Transparency International. It seems that, in many [(meIntEnEns]
to increased sales in China, which is now VW’s big- companies, the work of compliance departments is , Instandhaltung
gest market. Perhaps surprisingly, the scandal does not taken seriously. “Compliance officers tell of de- middleman [(mId&lmÄn]
, Vermittler
not appear to have seriously damaged sales, at least layed rollouts, inadequate budgets, company-wide
not in the short term, according to Professor Mat- coordination problems and their own lack of organ- officer [(QfIsE]
, hier: Beauftragte(r)
thias Holweg of Saïd Business School, University of izational influence,” she writes. “Many of the com-
omission [EU(mIS&n]
Oxford (see interview on page 61). panies currently under investigation by the U.S. De-
, Versäumnis
Another major international corporation has also partment of Justice and the Securities and Exchange
paramount [(pÄrEmaUnt]
been the focus of intense scrutiny this year for its Commission already had hugely expensive, state-of- , vorrangig;
business practices. In February, Rolls-Royce agreed the-art compliance programmes.” hier: maßgeblich
to pay £671 million (about €769 million) to settle Taylor interviewed 23 anti-corruption and corpo- rollout [(rEUlaUt]
bribery and corruption charges with the UK’s Se- rate ethics experts on the topic. She says they told her , hier: Einführung
rious Fraud Office (SFO), the U.S. Department of that too much emphasis has been placed on individ- scrutiny [(skru:tIni]
Justice and Brazilian government authorities. The ual wrongdoing or on local cultures — “that’s just the , Überprüfung
company was charged with bribing middlemen to way they do business”. Securities and Exchange
get global contracts between 1989 and 2013. Taylor writes that “there is far less focus on the Commission
[sI)kjUErEtiz End
Rolls-Royce management knew about corruption organizational system — how groups and teams be- Iks(tSeIndZ kE)mIS&n] US
allegations, which had been revealed by an internal have when they might have a corruption problem. , Börsenaufsichtsbehörde
whistle-blower in 2010, but decided not to notify the This is a significant omission because the influence Serious Fraud Office (SFO)
SFO, according to High Court judge Lord Justice of group norms and culture on individual behaviour [)sIEriEs (frO:d )QfIs] UK
, Ermittlungsbehörde für
Brian Leveson. In the meantime, the company’s is paramount”. schwere Betrugsfälle
board membership has changed and Rolls-Royce Taylor adds: “Leadership is the most critical factor
settle sth. [(set&l]
CEO Warren East says that the company now has in determining whether an organizational culture is , etw. beilegen
“zero tolerance” of unethical business practices. vulnerable to corruption. This is because employees spawn sth. [spO:n]
Rolls-Royce took disciplinary action against 38 em- mirror leaders’ behaviour, and this leads to the crea- , etw. hervorbringen
ployees, six of whom were fired, while another 11 left tion of group norms offering ‘social proof’ that cor- state-of-the-art
the company during the investigation. ruption is acceptable.” [)steIt Ev Di (A:t]
, hochmodern
Leveson said he accepts that no current board
member was involved in the bribery or corruption sustainability
[sE)steInE(bIlEti]
charges, or in the cover-up. He commented, howev- , Nachhaltigkeit
er, that although there had been a “cultural change”
vulnerable [(vVlnErEb&l]
in the operation of the company, the bribery was , anfällig
“truly vast”. It included cash and luxury cars given to
wrongdoing
Fotos: iStock; privat
Margaret Davis
middlemen in Indonesia, Thailand and India, while [(rQN)du:IN]
is the editor of the Careers and Global
a Russian contact received credits worth more than Business sections of Business Spotlight.
, Vergehen, Fehlverhalten
$3 million for the maintenance of a private jet. Contact: m.davis@spotlight-verlag.de

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HOW TO...
Be popular
at work
Arbeitnehmer verbringen meist
mehr Zeit mit Kollegen als mit ihrer
Familie. Da ist eine angenehme
Atmosphäre am Arbeitsplatz umso
wichtiger. MARGARET DAVIS
sagt Ihnen, wie die gelingt.
MEDIUM
A heart for
colleagues:
there are ways
to make them
like you
Y
ou probably don’t need to be re- on’t complain to a colleague’s
D offer something yourself before you ask
minded that you spend more time supervisor a colleague or business contact to do
at work than you do at home with “If you have an issue with a fellow em- something for you. “Instead of always
your family. So it’s important to ployee, have a conversation directly with asking for favours, be the person to offer
make those hours as pleasant and that person,” Newlands advises. “If you to help when you see a co-worker is over-
profitable as possible. US entrepre- feel the employee’s behaviour is some- whelmed.”
neur Murray Newlands has some how putting the company at risk, turn it
tips for improving your working relation- over to your own supervisor to handle.”
ships:
Stay positive — but not too positive annoying [E(nOIIN] overwhelmed
Respect other people’s time Be considerate of your colleagues. “An , ärgerlich; hier: nervig [)EUvE(welmd]
, überfordert, überlastet
“One way to become extremely unpop- overly sunny attitude can become an- considerate: be ~ of sb.
ular is to be ‘that’ person who insists on noying, especially when those around [kEn(sIdErEt] point sth. out
, gegenüber jmdm. [)pOInt (aUt]
popping into offices unannounced,” you are pressured by deadlines or dealing rücksichtsvoll sein , etw. hervorheben
Newlands writes at Entrepreneur.com. “If with issues.” entrepreneur pop into (a place)
you constantly interrupt people’s work [)QntrEprE(n§:] [)pQp (Intu] ifml.
or stretch a 30-second question into a Listen , Unternehmer(in) , (irgendwo) hineinplatzen
10-minute tirade, you may be at the top This is one of the most basic communi- fellow employee sunny [(sVni]
[)felEU Im(plOIi:] , hier: positiv, unbeschwert
of the list of your office’s most annoying cation skills, yet one of the most difficult
, Kollege/Kollegin
co-workers.” to put into practice. “Instead of thinking supervisor
issue [(ISu:] [(su:pEvaIzE]
about the next thing you’ll say, actually lis- , Problem, strittige , Vorgesetzte(r)
Keep your emails polite ten to what the other person is telling you Angelegenheit
tirade [taI&(reId]
And don’t make nasty comments about and, if relevant, show that you remember nasty [(nA:sti] , Wortschwall
colleagues. “One bad email can perma- it in a later conversation,” he suggests. , hässlich
nently damage your relationship with
a co-worker, in addition to threatening Support others
Foto: iStock
your own professional reputation in the “Favours are an important part of doing Keep up to date with career trends at
workplace.” business,” Newlands points out. But www.business-spotlight.de/careers

EXECUTIVE EYE
All lies? The cat-and-mouse

game of job interviews
Jobanwärter möchten sich gut verkaufen und halten es
daher mit der Wahrheit oft nicht so genau. Doch wer
den Katalog möglicher Schwindeleien kennt, fällt auf
Täuschungsmanöver nicht herein.
ADVANCED
might be: “like others in the company”. If you ask vague ques-
tions, you get defensive lies.
Impersonation lies. Also called “transfer lies”, these involve
“W
people taking credit for the work of others or for work when it
is difficult to determine who was responsible for the success. For
hopper”, “humbug”, “scam”. ADRIAN FURNHAM example, “I doubled sales over the year” or “I was responsible for
These are just some of the is a psychology a budget of over three million”.
professor at
nouns that describe job- University College,
Embedded lies. This is a clever way of implying experience that
interview deception. So London. His doesn’t exist. “I really enjoyed my time in Oxford” could mean
how can you recognize latest book is the person went to Oxford University — or that they worked in
The Resilient
these lies in the cat-and- a shop there.
Manager: Navigating
mouse game called a job the Challenges Errors of fact. This is the most blatant form of deception. It is
interview? of Working Life about making false claims about qualifications, business own-
Max Eggert, an international manage- (Palgrave Macmillan). ership or work experience.
ment psychologist based in Sydney, Aus- Definition lies. Lawyers and politicians are masters of this type
tralia, argues that there are many types of of lie. For example, what exactly is a company “turnaround”?
lies. They make a good checklist for the What does it mean to be in the “latest group”?
interviewer: Proxy lies. This is where the candidates get others to lie for
White lies. These are the puff statements them. They may get teachers, employers or others to lie about
that people are encouraged to write in their skills, work experience or character.
CVs, such as “I am a totally committed Use these categories to help you to identify the “impression-
team player” or “I have excellent social management” tactics used by job candidates in interviews.
skills”. The question, of course, is: who
says this? blatant [(bleIt&nt] impersonation scam [skÄm] ifml.
, eklatant, unverfroren [Im)p§:sE(neIS&n] , Betrug
Altruistic lies. Some lies cover up facts
, Identitätsaneignung
but appear to be helping others. So, bully [(bUli] , Tyrann(in) succession [sEk(seS&n]
imply sth. [Im(plaI] , Abfolge
rather than saying they left a job because committed [kE(mItId]
, etw. andeuten
the manager was a bully, a candidate will , engagiert
take credit for sth.
obscure sth. [Eb(skUE]
say they left to look for new challenges. cover sth. up [)kVvEr (Vp]
, etw. unklar machen,
[)teIk (kredIt fO:]
, etw. vertuschen , die Lorbeeren für etw.
Lies of omission. These kinds of lies verschleiern
einheimsen
are told frequently. School or university CV (curriculum vitae)
omission [EU(mIS&n]
[)si: (vi:] , Lebenslauf turnaround
marks are omitted because they were , Auslassung
deception [di(sepS&n] [(t§:nE)raUnd]
poor, or whole periods of the candidate’s omit sth. [EU(mIt]
, Täuschung, Irreführung , Kehrtwende (zum
life are left out. Dates are manipulated to , etw. weg-, auslassen
Guten)
disguise sth. [dIs(gaIz]
disguise surprisingly short periods spent proxy [(prQksi]
, etw. verschleiern white lie [)waIt (laI]
in a succession of jobs. , Stellvertreter(in)
, Notlüge; hier: harmlose
embedded [Im(bedId]
Defensive lies. Here, the candidate ob- , eingebettet; hier:
puff statement Lüge
[(pVf )steItmEnt]
scures facts with generalizations. Ask indirekt whopper
, übertrieben positive
Fotos: iStock
them about their former boss’s manage- humbug [(hVmbVg] Aussage [(wQpE] ifml.
ment style, for example, and the answer , Schwindel (puff , Lobeshymne) , hier: faustdicke Lüge

y
at
w
x
u W
v U X
ak
V
al
bt
am
aq
ao
bt ar
as an
ar ap
LANGUAGE
VOCABULARY
An industrial kitchen 6. g as stove

[(gÄs )stEUv]
, Gasherd
11. oven gloves
[(Vv&n glVvz] UK,
oven mitts
15. chef [Sef] , Koch/Köchin,
Küchenchef(in)
16. hand mixer
Auf diesen Seiten präsentieren wir 7. s aucepan
[(Vv&n mIts] US
[(hÄnd )mIksE]
, Topfhandschuhe
nützliche Begriffe aus der Arbeitswelt. [(sO:spÄn] , Handrührgerät, -mixer
, Stielkasserolle, -topf 12. cooking spoon
Von HILDEGARD RUDOLPH EASY [(kUkIN spu:n],
17. kettle [(ket&l]
8. ( cooking) pot , Wasserkocher
wooden spoon
1. kitchen cupboard/cabinet 3. s pice rack [(spaIs rÄk] [((kUkIN) pQt] [)wUdEn (spu:n] 18. kitchen assistant
[)kItSEn (kVbEd/(kÄbInEt] , Gewürzregal , (Koch-)Topf , Kochlöffel [(kItSEn E)sIstEnt]
, Küchen-, Geschirrschrank 9. f rying pan , Küchenhilfe
4. o ven [(Vv&n] 13. food processor
2. worktop , Backofen [(fraIIN pÄn] [(fu:d )prEUsesE] 19. sink unit [(sINk )ju:nIt]
Illustration: Mike Ellis
, Bratpfanne , Küchenmaschine , Spülplatz

[(w§:ktQp] UK, 5. e xtractor hood
work surface [Ik(strÄktE hUd] UK, 10. microwave (oven) 14. cake tin 20. dishwasher [(dIS)wQSE]
[(w§:k )s§:fIs] fan hood [(fÄn hUd] US [(maIkrEUweIv ()Vv&n)] [(keIk tIn] , Geschirrspüler; Teller-
, Arbeitsplatte , Dunstabzug(shaube) , Mikrowelle(nherd) , Kuchenform wäscher(in)
66 Business Spotlight 3/2017 LANGUAGE

Exercise 2: Dreaming of being a star chef
Other useful vocabulary
Verbs Fill in the missing vowels in the words in
add sth. [Äd] fry sth. [fraI] roast sth. [rEUst] bold, all of which are listed on page 50.
, etw. hinzugeben , etw. braten (in der Pfanne) , etw. braten (im Backofen)
boil sth. [bOI&l] grate sth. [greIt] season sth. [(si:z&n] James is leaving school next year, and there
, etw. (auf)kochen (lassen) , etw. reiben , etw. würzen, abschmecken
is one thing he knows for sure: he wants to
burn sth. [b§:n] peel sth. [pi:&l] simmer sth. [sImE] become a (A) ch f! During his holidays, he
, etw. anbrennen lassen , etw. schälen , etw. köcheln (lassen)
often worked in the kitchen of a gourmet
cook sth. [kUk] poach sth. [pEUtS] steam sth. [sti:m]
restaurant in a nearby village. And for his last
, etw. kochen, zubereiten , etw. pochieren , etw. dämpfen, dünsten
birthday, his friends gave him a set of cooking
deep-fry sth. [)di:p (fraI] reheat sth. [)ri:(hi:t] stir sth. [st§:]
, etw. frittieren , etw. aufwärmen , etw. (um)rühren
(B) sp ns and a beautiful pair of oven
(C) gl v s.
Adjectives
The kitchen in the restaurant was very simi-
bland [blÄnd] , fade hot [hQt] , heiß; scharf rare , roh; blutig (Steak)
lar to the one in his parents’ house, just much
chilled , gekühlt overcooked [)EUvE(kUkt] savoury [(seIvEri]
, zu lange gekocht; verkocht , pikant, nicht süß
bigger. There were several gas (D) st v s,
dressed , angemacht (Salat) not just one, as at home, with integrated
oversalted [)EUvE(sO:ltId] spicy [(spaIsi]
garlicky , knoblauchhaltig (E) v ns and one huge (F) xtr ct r
, versalzen , würzig, pikant
home-made [)hEUm (meId]
pickled stale [steI&l]
h d. On high shelves along one wall, there
, (wie) hausgemacht were all kinds of (G) p ts, frying (H) p ns
, (in Essig) eingelegt , abgestanden, alt
and (I) s c p ns of different sizes, as
well as round and square (J) c k t ns.
Exercise 1: Which is it? The stainless-steel (K) w rkt ps provided
space for a huge food (L) pr c ss r
Choose the correct options without looking at the vocabulary and three (M) m cr w v s for heating
list on the left. food up quickly. And such a wide variety of
(N) sp c s! He did not even know the name
A. You don’t need much fat to get fish fingers crisp in a Teflon-coated... of half of them.
1. frying pan. 2. saucepan.
James is really looking forward to next
B. In Britain, the device above the stove is called a(n)... autumn, when his training will start.
1. extractor hood. 2. fan hood. First, of course, he will work as a kitchen
(O) ss st nt. However, with some luck
C. If you want to cook pizza or lasagne, you need a(n)... and a lot of hard work, he may become a
1. stove. 2. oven. Michelin-starred (P) ch f some day.
Answers
“Boil” vs “cook”
⋅⋅
And some fabrics must never be boil-washed:
“If you boil woollen clothes, they will shrink.” —
The English verbs “boil” and “cook” are both trans- Wenn du Wollkleidung kochst, läuft sie ein.
lated as kochen in German, but they are used diffe-
rently.Liquids boil when they are heated until they Cook refers to the preparation of food. You can cook
⋅⋅
P. chef
form bubbles and produce vapour or steam: food in various ways: by frying it, baking it, heating it O. assistant
⋅⋅
“Wait until the water boils before putting in the or, of course, boiling it:
N. spices
M. microwaves
pasta.” — Warten Sie, bis das Wasser kocht, bevor Sie die “It’s your turn to cook dinner tonight.” — Du bist L. processor
Nudeln hineingeben. heute Abend mit dem Kochen (des Essens) an der Reihe. K. worktops
⋅⋅
When you boil vegetables, eggs, pasta, etc., you leave For coffee or tea, you use the verb “make”:
J. cake tins
I. saucepans
⋅⋅
them in boiling water until they are done: “Shall I make you a cup of tea?” — Soll ich dir eine H. pans
“Soft-boiled eggs should boil for at least three Tasse Tee kochen?
G. pots
F. extractor hood
minutes.” — Weich gekochte Eier sollten mindestens In a business context, “cook the books” means to E. ovens
drei Minuten lang kochen. “change the figures illegally to make them look better
D. stoves
⋅⋅
C. gloves
People who are very angry “boil with anger” (vor Wut than they actually are” (die Bücher frisieren): B. spoons
⋅⋅
kochen): “He had cooked the books and was dismissed A. chef
“Leave her alone for a while. She’s boiling with without notice.” — Er hatte die Bücher frisiert und
Exercise 2
anger.” — Lass sie eine Weile in Ruhe. Sie kocht vor Wut. wurde fristlos entlassen. A–1; B–1; C–2
Exercise 1
LANGUAGE 3/2017 Business Spotlight 67

LANGUAGE abandon sth.
EASY ENGLISH Dialogue [E(bÄndEn]
, etw. aufgeben
Claudia: Hi, Robin. Let’s talk about how your agenda [E(dZendE]
Talking about
year has been so far. , Tagesordnung
Robin: OK, sure. annual performance
Claudia: So, how has it been going this year? review [)ÄnjuEl
performance
pE(fO:mEns ri)vju:]
Robin: I think I’ve had a successful start to
, jährliches Mitarbeiter-
the year and I’m on top of all my reg- gespräch
ular tasks. appraisal [E(preIz&l]
Claudia: That’s good to hear. , Beurteilung
Mitarbeitergespräche sind wichtig, um die Robin: I finished the strategy plan on time approach [E(prEUtS]
Leistung zu beurteilen. Wie ein solches in January, and we implemented it , Vorgehensweise,
Gespräch auf Englisch verlaufen könnte, Methode
in February. Also in February, I pro-
lesen Sie hier. cessed large orders from my two main asset [(Äset]
, Vermögenswert; hier:
customers and then took on two new Gewinn, Bereicherung
EASY AUDIO PLUS
customers in March.
big picture: the ~
Claudia: Yes, thanks for that. [)bIg (pIktSE] US
Robin: Oh, and they’ve both also just com- , die Gesamtperspektive
pleted their first orders. catch up [)kÄtS (Vp]

Claudia: Great! I know you’re working on a , hier: sich austauschen
number of special projects, too. Can claim [kleIm]

, Behauptung
you tell me more about them?
Robin: Well, I’ve started a new initiative to cover for sb. [(kVvE fO:]
, jmdn. vertreten
make the department more efficient.
I’ve led a few meetings and I’ve col- dedication
[)dedI(keIS&n]
lected ideas from the team. I’m pre- , Engagement, Einsatz
paring a report and I’ll share it at next department
MIKE HOGAN month’s team meeting. [di(pA:tmEnt]
is a director of
Claudia: Excellent. I’ll put it on the agenda. , Abteilung
York Associates
(www.york- Robin: And I’ve almost finished researching HR (human resources)
associates.co.uk) those new markets you asked me to [)eItS (A:]
and a coursebook , Personal(abteilung)
look into.
author. Contact: implement sth.
mike.hogan@york- Claudia: OK. Let me have your report and rec- [(ImplIment]
ommendations when you are done.
I
associates.co.uk , etw. umsetzen
Robin: Oh, one other thing: I also covered for look into sth. [)lUk (Intu]
Nick when he was off sick. , etw. untersuchen,
n recent years, many organizations have Claudia: Yes, well done, thanks. So, tell me, prüfen
moved away from annual performance where do you think you can improve ongoing [(Qn)gEUIN]
, laufend
reviews for employees and moved towards or where might you need support?
a process of ongoing feedback. If your or- Robin: Hmm. Well, I worry sometimes about on top: be ~ of sth.
[)Qn (tQp]
ganization has abandoned the traditional taking on too much. Some mentoring , etw. (gut) im Griff haben
appraisal approach, you need to be prepared and support would be useful. What
performance
to talk about your performance all year round, and do you think? [pE(fO:mEns]
not just once a year. And you need to be able to do Claudia: Yes, that’s a good idea. I’ll talk to the , Leistung(en)
this convincingly. HR department and see if we can set process sth. [(prEUses]
up an appointment for you. , etw. bearbeiten
Robin: And I don’t feel fully confident yet research (sth.)

Questions with the new data system. I’ve made [ri(s§:tS]
, etw. recherchieren
Read the following dialogue between Robin and a few mistakes, and some training
take sb./sth. on
his boss, Claudia. Think about the answers to these would be good. [)teIk (Qn]
questions: Claudia: Right. Well, how about I ask Tim to , jmdn./etw. übernehmen
⋅⋅
cover for you for a week and you can
How does Robin support his claim that he has go on a training course?
⋅⋅
had a “successful start to the year”? Robin: That would be great, thanks!
How does Robin show that he was thinking Claudia: I’m glad all is going well for you.
⋅⋅
about the “big picture” and not just himself? Thanks for your hard work and ded-
How does Robin show his openness to personal ication. You are an asset to the team.
development? Let’s catch up like this again soon.

Answers Useful phrases for talking about
Here are the answers to the three questions that we performance
asked about the dialogue:
⋅⋅ ⋅⋅⋅⋅
A. Starting the discussion
Robin is able to give specific examples of his Can we talk about my/your recent performance?
⋅⋅
successful performance so far this year and not Let’s talk about how your year has been so far.
⋅⋅
just general statements. Can we talk about how things are going for you this year?
Robin shows Claudia that his focus is on
⋅⋅⋅⋅
organizational improvement and not just his B. Asking for feedback and support
⋅⋅
own role. How has it been going this year?
⋅⋅⋅⋅
Robin shows that he has reflected on areas of How do you feel I/you have been doing?
personal improvement and proactively asked for Where do you think I/you need support?
support and training. How do you feel I/you can improve?
Grammar
⋅⋅⋅⋅
C. Talking about achievements
I finished the report that you asked for.
Past simple and present perfect
⋅⋅⋅⋅
I covered for… when (s)he was sick.
When speaking about specific achievements at a I improved/increased/solved/reduced/decreased...
⋅⋅ ⋅⋅⋅⋅
specific time in the past, use the past simple: I’ve started a new initiative to…
I finished the strategy plan on time in January, I’ve led some meetings about…
⋅⋅
and we implemented it in February. I’ve taken on new tasks/responsibilities/customers.
Also in February, I processed large orders from
my two main customers and then took on two D. Ending positively
⋅⋅⋅⋅
new customers in March. The employee:
Thanks very much for taking the time to talk about this with me.
When talking about general achievements at some Thanks for your support and guidance.
non-specific time in the past but with relevance to
⋅⋅ ⋅⋅⋅⋅
the present, use the present perfect: The manager:
I’ve started a new initiative to make the I’m glad all is going well so far this year.
⋅⋅ ⋅⋅⋅⋅
department more efficient. Thanks again for your hard work and dedication.
I’ve led a few meetings and I’ve collected ideas You really are an asset to the team.
from the team. Let’s catch up like this again soon.
achieve sth. [E(tSi:v]

, etw. erreichen Performance: be
prepared to
achievement
talk about yours
[E(tSi:vmEnt]
, Leistung
keep track of sth.

[)ki:p (trÄk Qv]
, den Überblick über etw.
KEY TIPS! behalten; hier: Aufzeich-
• nungen von etw. machen
Ask for feedback regularly
from your line manager. Don’t line manager
wait until the end of the year. [(laIn )mÄnIdZE] UK
• , direkte(r)
Keep track of your Vorgesetzte(r)
performance every week. It is performance
easy to forget things that you [pE(fO:mEns]
have achieved.
, Leistung(en)
•
Be specific about your
achievements rather than just
making general statements.
•
Show how you are focused not
just on your own situation but
Illustration: iStock
also on that of the team and

organization.
•

LANGUAGE EXPLANATIONS
GRAMMAR Multi-word verbs consist of a verb and one or two
“small words”: a preposition, an adverbial particle
Multi-word verbs
ANNA HOCHSIEDER
or both. Our dialogue contains examples of four is a Munich-based
different types of multi-word verbs. teacher of
English who writes
Manche Verben bestehen aus regularly in
1. Prepositional verbs
mehr als nur einem Wort. Wir Business Spotlight.
Verb + preposition + object: Contact:
erläutern die Einzelheiten.
hear from sb., wait for sb./sth. a.hochsieder@
MEDIUM AUDIO PLUS Prepositional verbs always have an object after the googlemail.com
preposition. Some can have two objects: one after
⋅⋅
the verb and another after the preposition:
He reminds me of my father.
abandoned
Joe receives a phone call from his colleague [E(bÄndEnd]
Eva. 2. Intransitive phrasal verbs , aufgegeben; hier:
Verb + adverbial particle(s): liegengeblieben
Eva: Hi, Joe. It’s Eva. break down, pour down, give out, hurry up break down
[)breIk (daUn]
Joe: Eva! Good to hear from you. We’ve been By definition, intransitive verbs do not have an , eine Panne haben
waiting for you since this morning. object.
dreadful [(dredf&l]
Where are you? , schrecklich
Eva: I’m sorry, Joe. I’ve had a dreadful day. My 3. Transitive phrasal verbs drenched [drentSt]
car broke down on the motorway. Verb + object + adverbial particle: , durchnässt
Joe: Are you OK? fill sth. up, tow sth. away, pick sb./sth. up fix sb. up with sth.
Eva: I’m fine. I ran out of petrol and had to The object can usually come before or after the [)fIks (Vp wID] ifml.
walk three miles to the next service area particle. However, if the object is a pronoun, it must , jmdm. etw. besorgen
⋅⋅
to fill up the jerrycan. come before the particle: give out [)gIv (aUt]
, zu Ende sein;
Joe: Why didn’t you call roadside assistance? Can you pick me up? (not: Can you pick up me?)
hier: leer sein
It’s pouring down outside. Objects consisting of several words usually come
jerrycan [(dZerikÄn]
⋅⋅
Eva: Well, believe it or not, my phone battery after the particle: , Kanister
gave out. The police towed away Alice’s abandoned car.
motorway
Joe: You poor thing! [(mEUtEweI] UK
Eva: Anyway, when I got back to where I’d 4. Phrasal-prepositional verbs , Autobahn
left the car, it was no longer there. The Verb + adverbial particle + preposition + object: phrasal verb
police must have towed it away. run out of sth., get back to sth. [)freIz&l (v§:b]
, Verb mit Partikel
Joe: Oh, no! That’s terrible! Shall I fix you up The object always comes after the preposition.
pour down [)pO: (daUn]
with a taxi? However, some phrasal-prepositional verbs can
, schütten
Eva: I’m at the bus station. Do you think you have two objects: one in connection with the
pronoun [(prEUnaUn]
⋅⋅
could pick me up? Please? And hurry phrasal verb and another after the preposition: , Pronomen
up, will you? I’m drenched! Shall I fix you up with a taxi?
roadside assistance
Phrasal-prepositional verbs (and many phrasal [)rEUdsaId E(sIstEns]
verbs) are more common in informal contexts. In , Pannendienst
formal writing, a verb consisting of a single word is run out of sth.
⋅⋅
Exercise: Make a choice often used instead: [)rVn (aUt Qv]
, von etw. nichts mehr
Shall I arrange a taxi for you? haben
Underline the correct options in bold.
tow sth. away
The meaning of many multi-word verbs is not clear [)tEU E(weI]
A. Let’s put the meeting on / off until next from the individual parts. They therefore have to be , etw. abschleppen
⋅⋅
week. learned as complete units of meaning. For example: unit of meaning
B. Please write up / down your name and fix sb. up with sth. = to arrange for someone to [)ju:nIt Ev (mi:nIN]
, Bedeutungseinheit
phone number. get something
C. The deal fell out / through because we
couldn’t agree on / with a price.
D. We ran away with / out of money, so we Answers
up (give up = aufgeben)
had to give off / up.
Foto: Gert Krautbauer
D. out of (run out of sth. = von etw. nichts mehr haben);

on (agree on sth. = sich auf etw. einigen)
C. through (fall through = platzen, scheitern);
B. down (write sth. down = etw. aufschreiben)
➻ Mwww.business-spotlight.de/grammar
ore exercises can be found at A. off (put sth. off = etw. verschieben)
Exercise: Make a choice

LANGUAGE by Hildegard Rudolph
CARDS
Grammar Business Spotlight 3/17 Grammar Business Spotlight 3/17
Adjective or adverb? Which form is correct? Adjective or adverb? Which form is correct?
“I look awful/awfully “Our new office furniture looks

today. I worked all night to awful/awfully expensive, but
finish the report.” we didn’t pay much for it.”
Translation Business Spotlight 3/17 Translation Business Spotlight 3/17
Translate this sentence into English. Translate this sentence into German.
„Sie haben sowohl in der ersten “Thanks to a mnemonic,

als auch in der zweiten Hälfte des I no longer confuse these
letzten Jahres Gewinn gemacht.“ two words.”
Word choice Business Spotlight 3/17 Word choice Business Spotlight 3/17
Which word is correct? Which word is correct?
“The restructuring will “Don’t you think that all of us

affect/effect almost everybody deserve/earn a bonus for
in the company.” helping to meet the deadline?”
Business talk Business Spotlight 3/17 Business talk Business Spotlight 3/17
What does the speaker mean? What does the speaker mean?
“She really needs to turn “Other EU members do not

over a new leaf if she is going want the United Kingdom
to be successful here.” to cherry-pick the best aspects
of the EU after Brexit.”
LANGUAGE
CARDS
Grammar Business Spotlight 3/17 Grammar Business Spotlight 3/17
“Our new office furniture looks awfully “I look awful today...”

expensive, but...”
With verbs of the senses (“look”, “taste”, “feel”, “smell”,
In this case, we need the informal adverb awfully to “sound”), the complement is typically an adjective rather
modify the adjective “expensive”. than an adverb, as it describes the subject (which is a
noun or noun phrase), not the verb.
awfully expensive = entsetzlich teuer
look awful = entsetzlich aussehen
Translation Business Spotlight 3/17 Translation Business Spotlight 3/17
„Dank einer Eselsbrücke verwechsle ich diese beiden Wörter “They made a profit both in the first half and the second
nicht mehr.“ half of last year.”
A mnemonic [nI(mQnIk] can be a rhyme, series of letters The German sowohl ... als auch ... is usually translated as
or a formula that helps you to remember something. For both ... and ... in English. You could also say “They made a
example, to remember how to spell “rhythm”, you could profit in the first half of last year as well as in the second
use the mnemonic “rhythm helps your two hips move”. half” or “They made a profit in both the first and second
half of last year”.
Word choice Business Spotlight 3/17 Word choice Business Spotlight 3/17
“Don’t you think that all of us deserve a bonus for “The restructuring will affect almost everybody...”
helping to meet the deadline?”
Affect is a verb: if something influences someone or
If you have done something that is worthy of being something, it affects them. “Effect” is generally used as a
honoured, the verb deserve is used. The verb “earn” noun, meaning “the result of an influence”. The verb
refers to the act of receiving (or working for) something, “to effect” is less common. It means “to cause something
such as your salary or pay. to happen” (etw. herbeiführen).
(Anerkennung u.ä.) verdienen sich auf jmdn./etw. auswirken
Business talk Business Spotlight 3/17 Business talk Business Spotlight 3/17
If you cherry-pick from something, you choose only the If somebody turns over a new leaf, they change their
best parts of it. behaviour for the better.
sich aus etw. die Rosinen herauspicken seine Haltung ändern

LANGUAGE
TRANSLATION Tricky translations
Es gibt englische Wörter, die man How do you say “smart” in How do you say auslaufen
immer wieder verwechselt. Und German? in English?
es gibt englische und deutsche If we describe a person as In a legal context, auslaufen
being “smart”, we mean that describes a situation in which
Wörter, deren Übersetzung in die
they are clever, intelligent or a document or contract is no
jeweils andere Sprache schwierig
·
sensible (intelligent, schlau): longer valid. We translate it as
ist. Beispiele finden Sie hier.
·
“I always knew he would expire or run out:
MEDIUM be successful; he was the Ich muss meinen Reisepass
smartest boy in our class.” — verlängern lassen. Er läuft im Juni
Ich habe immer gewusst, dass er aus. — “I have to renew my
erfolgreich sein würde; er war der passport. It expires in June.”
schlauste Junge in unserer Klasse.
Don’t confuse... Something may also be de-
scribed as a “smart move” (ein
Auslaufen (lassen) also refers to a
product that is no longer sold.
stationary, stationery
·
intelligenter/kluger Schachzug). Here, we say discontinue:
Stationary is an adjective that refers to an MIKE SEYMOUR Wegen des schlechten Um-
is an author,
object that is standing still ((fest)stehend, When used to describe some- satzes haben wir dieses Modell
trainer and
·
ruhend, bewegungslos, stationär): translator one’s appearance, “smart” auslaufen lassen. — “Because of
“Please do not open the doors until the based in Bonn. means “clean, tidy and attrac- poor sales, we discontinued
·
train is stationary.” — Bitte die Türen erst Contact: www. tive” (elegant, schick, gepflegt): this model.”
mikeseymour.com
(dann) öffnen, wenn der Zug steht. “You look smart. Do you
have a job interview?” — Du Auslaufen is also used when a
In the context of staying in hospital, we siehst schick aus. Hast du ein container doesn’t hold a liq-
·
use “in-patient” not stationary: Vorstellungsgespräch? uid as it should. In this case,
·
“Minor operations do not require Answers Business invitations may re- we would translate it as leak:
in-patient treatment.” — Kleinere Opera- expire / run out?
fer to the dress code “smart Sie haben Tinte auf Ihrer Jacke.
tionen erfordern keine stationäre Behandlung. casual” (gehobene Freizeitklei- Ihr Kugelschreiber läuft aus!
driving licence
B. When does your
tragen kannst. dung, lässig-elegant). — “You’ve got ink on your
The noun stationery refers to items used jacket. Your pen’s leaking!”
deine ältesten Jeans
bedeutet, dass du
·
for writing (Schreibwaren, Bürobedarf): kleidung“ nicht Finally, the verb “smart”
“Employees should not use company means “to hurt with a sting- Finally, auslaufen describes the
„gepflegte Freizeit-
Du gewusst, dass
stationery for personal letters.” — Mit- sen wärest, hättest ing pain” (schmerzen, wehtun, moment when a ship leaves a
·
arbeiter sollten kein Firmenbriefpapier für intelligenter gewe-
brennen): port. It is translated as put to
·
ihre persönliche Korrespondenz verwenden. sea, clear port, set sail or sail:
A. Wenn Du etwas
2. “My eyes were smarting
because I touched them after Die Titanic ist am 10. April
The shop where you buy writing materi- cooking with chillies.” — 1912 aus dem Hafen von
C. stationary
B. stationery
als is known as a stationer (Schreibwaren- A. stationers Meine Augen brannten, weil ich Southampton ausgelaufen.
laden; auch: Schreibwarenhändler(in)). sie berührt habe, nachdem ich mit — The Titanic set sail from
1.
Peperoni gekocht hatte. Southampton on 10 April 1912.
1. Make your choice

2. How would you say that?
Complete the sentences with “stationary”, “stationery” or

Translate the following sentences.
“stationers”.
A. If you had been a bit smarter, you would have known
A. The growth of large office-supply chains has led to the
that “smart casual” doesn’t mean wearing your oldest
decline of many independent .
jeans!
B.
M any modern hotels have stopped providing ....................................................................................................
, as most guests do not write letters ............................................................................................................
any longer.
B. Wann läuft Ihr Führerschein aus?
C. We missed our flight because we were stuck in ....................................................................................................
traffic.
............................................................................................................

LANGUAGE
WRITING
A letter of resignation ANNA HOCHSIEDER

is a Munich-based
teacher of English who
writes regularly in
Ein Kündigungsschreiben muss korrekt Business Spotlight.
und regelkonform verfasst werden. Wir zeigen Contact: a.hochsieder@
googlemail.com
Ihnen, worauf es dabei ankommt.
MEDIUM
Explanations
Melissa Reynolds
11 Oaktree Road
• Keep your letter short and simple. In most
cases, there is no need to include more
Taunton, Somerset than these two things: the position from
TA25 3QT which you are resigning and the date when
your notice comes into effect. Check your
Mark Stetson employment contract to make sure you get
•
General Accounting Manager the period of notice right!
Song Systems As with any business letter, don’t forget
Chard Trading Estate your own and your employer’s contact
•
Chard, Somerset details, as well as the date of writing.
TA20 9PR Address the letter to your immediate
supervisor. Depending on your corporate
12 March 2017 culture, you can use first names if you
are on first-name terms with your boss.
Dear Mr Stetson Nevertheless, keep the tone of your letter
•
formal.
I am writing to inform you that I will be resigning from my position as You do not have to explain why you
junior accountant, effective six weeks from this date, as per contract. are leaving. If you do, be polite. Don’t
My last day of employment will be 30 June 2017. criticize your company, your boss or your
colleagues. Remember: you may need a
I would like to thank you for all the support you have given me over the reference. Your letter of resignation is an
past three years. Working for Song Systems has been a rewarding expe- official document that will remain in your
•
rience, which I have very much enjoyed. However, I have been offered personnel file.
a new job opportunity that will allow me to develop my skills and gain If possible, speak to your boss first. Resign
further knowledge in my field. in person; then confirm your resignation
•
in writing.
Please let me know if I can be of any assistance in ensuring a smooth If time is short, you can give notice by
handover of my responsibilities. email. Save your letter in PDF format
(don’t forget to include your surname in
•
Yours sincerely the file name) and attach it to your email.
Thank your boss for supporting you
Melissa Reynolds and offer to help make the transition as
smooth as possible.
allow sb. to do sth. confirm sth. file name [(faI&l neIm] junior accountant period of notice save sth. [seIv]
[E(laU tE )du:] , hier: [kEn(f§:m] , Dateiname [)dZu:niE E(kaUntEnt] [)pIEriEd Ev (nEUtIs] , etw. speichern
jmdm. etw. ermöglichen , etw. bestätigen , etwa: Sachbearbeiter(in) , Kündigungsfrist
general accounting supervisor
in der Buchhaltung
as per contract corporate culture manager [)dZen&rEl personnel file [(su:pEvaIzE]
[)Äz pE (kQntrÄkt] [)kO:pErEt (kVltSE] E(kaUntIN )mÄnIdZE] letter of resignation [p§:sE(nel faI&l] , Vorgesetzte(r)
, wie vertraglich vereinbart , Unternehmenskultur , Leiter(in) der Buch- [)letEr Ev )rezIg(neIS&n] , Personalakte
transition [trÄn(zIS&n]
haltung , Kündigungsschreiben
attach sth. [E(tÄtS] effective [E(fektIv] reference [(ref&rEns] , Übergang
, etw. anhängen , wirksam give notice [)gIv (nEUtIs] on first-name terms: be ~ , Arbeitszeugnis
yours sincerely
, kündigen [Qn )f§:st neIm (t§:mz]
come into effect ensure sth. [In(SO:] resign from a position [)jO:z sIn(sIEli]
, sich duzen
[)kVm Intu E(fekt] , etw. gewährleisten handover [(hÄnd)EUvE] [ri)zaIn frEm E pE(zIS&n] , mit freundlichen Grüßen
, wirksam werden , Übergabe , eine Stelle kündigen

LANGUAGE
TALKING FINANCE
A black-and-white
view of trade
Für US-Präsident Donald Trump ist alles schwarz
oder weiß, dazwischen gibt es nichts. Aber wäre ein Grauton,
der beide Seiten beleuchtet, nicht häufig richtiger?
ADVANCED AUDIO
S
ometimes, I wish I could be more So anything that raises import prices will hit not only consumers
like Donald Trump. Only some- but also certain firms.
times, and only in one respect: Donald Trump seems to want to discourage imports and en-
Trump, it seems, views the world IAN MCMASTER
courage exports not only by putting direct tariffs on imports,
in simplistic, black-and-white is editor-in-chief but also by changing the corporate tax system. His proposal is
terms. No “50 shades of grey” for of Business to exempt revenues that firms receive from exports from their
Spotlight. Read
this president, indeed not even taxable income and also to prevent firms from deducting the
his weekly
one shade of grey as far as I can see. blog on global costs of imports when calculating their taxable profits.
No doubt, this makes life easier for the business at www. This “border adjustment” would be a significant and com-
US president. But the problem — and this business-spotlight. plicated change to the tax system. It is not at all clear whether
de/blogs
is why I don’t really want to be like Trump Congress would support such a change, or whether it would
— is that such simplistic viewpoints are be compatible with the rules of the World Trade Organization
normally totally wrong. Contact: (WTO).
Take, for example, Donald Trump’s i.mcmaster@ Further, if such a change were introduced, what would its
spotlight-verlag.de
view of international trade. The US econ- impact be? Some experts believe it would simply lead to a fur-
omy has a huge balance-of-payments ther rise in the value of the dollar. And this, other things being
deficit with the rest of the world, mean- equal, would hit US exports and boost US imports, the opposite
ing that it imports more than it exports of what Donald Trump intends. In the end, there might be no
and borrows from the rest of the world to reduction in the US’s balance-of-payment deficit.
finance the difference. These are complex matters and there are no easy answers. But
Trump seems to believe that this defi- one thing is certain: complexities have no place in Trump’s black-
cit is destroying (manufacturing) jobs in and-white world.
the US and has to be closed. In the Trum-
pian world, imports are bad and exports
are good. boost sth. [bu:st] corporate tax other things being equal
, etw. ankurbeln [)kO:pErEt (tÄks] [)VDE TINz )bi:IN (i:kwEl]
To see how absurd this simplification , Unternehmenssteuer , unter sonst gleichen
close a deficit
is, imagine an economy that exports [)klEUz E (defEsIt] deduct sth. [di(dVkt]
Umständen
everything that it produces. Such an econ- , ein Defizit beseitigen , etw. abziehen revenues
Fotos: iStock; Shutterstock; Gert Krautbauer
omy would receive money from abroad compatible: be ~ with sth. exempt sth. from sth.
[(revEnju:z]
, Einnahmen
but, unless it also imported goods, its ➻ [kEm(pÄtEb&l] , mit etw.
in Einklang stehen
[Ig(zempt frQm]
, etw. von etw. befreien; simplistic
people would have nothing to consume:
For more on this hier: ausnehmen [sIm(plIstIk]
no food, no clothes, no houses, no televi- subject component part
, allzu simpel
[kEm(pEUnEnt pA:t] impact [(ImpÄkt]
sions, nothing. You can listen to , Bestandteil, Bauteil , Auswirkung(en) tariff [(tÄrIf] , Zoll
Back in the real world, imports are Ian McMaster talking
about trade and tariffs consumer goods manufacturing taxable
not only consumer goods, they are also on Business Spotlight [kEn(sju:mE gUdz] [)mÄnju(fÄktSErIN] [(tÄksEb&l]
component parts of exported goods. Audio. , Konsumgüter , Fertigung, Produktion , steuerpflichtig

LANGUAGE
SHORT STORY
The old king JAMES SCHOFIELD

is the co-author
of the Double
Ist es um die Gesundheit und Dealing series.
You can find
Zurechnungsfähigkeit des Seniorchefs more of his
wirklich so schlimm bestellt? Dann stories and his
blog at http://
sollte die Firmenleitung möglichst jrtschofield.
schnell in die Hände der jüngeren blogspot.de
Generation übergehen, oder?
MEDIUM AUDIO
barely [(beEli]
, kaum
boredom [(bO:dEm]
, Langeweile; hier:
Eintönigkeit
cruise-ship tour
[(kru:z SIp )tUE]
, Kreuzfahrt
divorce sb. [dI(vO:s]

, sich von jmdm. scheiden
A
lassen
re you two from my lawyers? I told the hospi- try and confuse me. But I’d like to see how successful here we go
tal to call you a long time ago. I’m here because they’d be negotiating with one of those Soviet indus- [)hIE wi (gEU]
, jetzt geht’s los
of a little health issue I had the other day, but I trial managers I had to deal with back in the 1960s.
hold up [)hEUld (Vp]
need you because of a problem I have with my Those two can barely drink a cup of tea, let alone a
, sich halten; hier: gut
grandchildren. I want you to listen to a record- bottle of vodka over breakfast! laufen
ing I made of a phone call they had last week, issue [(ISu:] , Problem
talking about me. Then you’ll understand what I’m “Very good. I got Johannes to come and tell them
joint company directors:
saying. So are you both listening? ARE YOU LIS- about some of the sales trips he used to take with make... ~
TENING? This is important. Here we go… Grandad. They loved him!” [)dZOInt )kVmpEni
dE(rektEz]
, (zwei oder mehr
“Hello?” Johannes Götz is a friend of mine, and my first sales- Personen) gemeinsam
“Hi, Julia. George here. How are things?” man in Germany. He retired ten years ago now, plays die Geschäftsführung
übertragen
golf and goes on cruise-ship tours with his wife, Lotte.
There they are — the little worms! I should never Says it makes them very happy. The boredom would lawyer [(lO:jE]
, Anwalt/Anwältin
have made them joint company directors — in my kill me. Anyway, George and Julia’s grandmother
let alone [)let E(lEUn]
company, which I created from nothing! It took me divorced me a long time ago. Sandra said I loved the
, ganz zu schweigen von
60 years, but I’ve built a business company more than her, which was true, actually.
“THOSE TWO with 800 people and sales offices

around the world. “How’s Grandad?”
negotiate with sb.
[nI(gEUSieIt )wID]
, mit jmdm. verhandeln
CAN BARELY “Hmm…” quarter [(kwO:tE]
DRINK A “Excellent first-quarter sales

figures. The economy is holding Do you hear that? DO YOU HEAR THAT? I’ll play
, Quartal
ROI (return on invest-
CUP OF TEA, up at the moment, so the ROI is

looking good. What about you?
it again. ment) [)A:r EU (aI]
, Kapitalrendite, -erträge
LET ALONE A How was the sales workshop?” “Hmm…” salesman [(seI&lzmEn]
, Verkäufer, Handels-
Fotos: iStock; Shutterstock
BOTTLE OF That’s how they always talk! That “Hmm…” is all you need to hear if you want to
vertreter
VODKA OVER
sales office [(seI&lz )QfIs]
They think they’re so clever just be- know what they think of me. “Hmm…” really means: , Vertriebsstelle
cause they went to university. They “Grandad is being difficult to work with and he won’t
BREAKFAST” use all this economic nonsense to listen to me.” But it gets worse!
worm [w§:m] ifml.
, hier: Fiesling

around: be ~ [E(raUnd]
“I have to keep checking whether he’s taking spent a huge amount on restaurants, nightclubs, , da sein; auch: am
his medicine. If he doesn’t, he makes mistakes and casinos…” Leben sein
then he gets angry.” cancel sth. [(kÄns&l]
Oh, God help me! I don’t have to ask for permis- , hier: etw. für ungültig
erklären lassen
That’s a lie! She knows it’s the other way round. It’s sion — it’s my company, isn’t it? We had a bit of fun,
the drugs that make me do stupid things. When I’m but why not? commercial agent
“IF THEY
[kE)m§:S&l (eIdZEnt]
not drugged, I see things clearly. I see what they’re , Handelsvertreter(in)
trying to do. They’re trying to steal my company from “He’s doing this in Shang-
me, and that makes me angry. ENTERTAINED hai? Jesus, Julia, he’s putting
control one’s temper
[kEn)trEUl wVnz (tempE]
CHINESE the whole company at risk! If , sich im Griff haben
“Will he agree to talk to the banks, do you think? they entertained government damn you
If we’re serious about expanding into China, we
need to borrow money from them.”
OFFICIALS AND officials and anybody finds
out, then it’ll be seen as corrup-
[(dÄm ju:] ifml.
, verdammt noch mal
“I don’t know. He’s suspicious of banks…” ANYBODY FINDS tion. It’s not like 40 years ago.
drug [drVg]
, Medikament
See? She’s criticizing me again. But it’s common OUT, IT’LL You can’t do that sort of thing
any more, and China has really
drugged: be ~ [drVgd]
, unter Medikamenten
sense. Never let the banks get their hands on your
company. They’re vultures.
BE SEEN AS tough regulations. We have to
stop this! Can you cancel the
stehen
CORRUPTION” cards?”
lose one’s temper
[)lu:z wVnz (tempE]
, in Zorn geraten
“He’s so volatile. It’s going to be difficult… as long
as he’s around.” I had a little situation when I lost my temper at a memory centres
[(memEri )sentEz]
petrol station because I couldn’t pay with any of my , hier: Erinnerungs-
Did you hear that last part? No? Damn you, LIS- credit cards. I couldn’t believe they would actually vermögen
TEN! I’m sorry, I didn’t mean to shout at you, Miss… cancel them all, but they did. So, I want to… other way round: the ~
Miss… whatever your name is: “…as long as he’s [)VDE weI (raUnd] UK
, umgekehrt
around.” Do you hear it now? Good! You see, this is Much later, Julia Hill and George Mellon left the hos-
where they start plotting to get rid of me. pital and drove slowly back to the office. platinum [(plÄtInEm]
, Platin
“That was strange,” said Julia. “Why didn’t he rec-
plot [plQt]
“George, I think we may have to intervene in ognize us?”
, sich verschwören
some way. You know, what worries me most is this “The doctor thinks he had a small stroke as well as
sensible [(sensEb&l]
new commercial agent he’s hired in China, Eric a heart attack,” said George. “And it has damaged his , vernünftig, sinnvoll
Lin.” memory centres. But it was lucky the hospital called
stroke [strEUk]
“The man he visited in Shanghai? The one with us and not the lawyers. It could have caused compli- , Schlaganfall
all the business connections?” cations. We’ll have to get ownership transferred to us suspicious: be ~ of sb.
immediately. It’s the only sensible thing to do to keep [sE(spISEs]
Lin is good. He respects me and he has excellent the company going.” , jmdm. argwöhnisch
gegenüberstehen
contacts. “Of course.” Julia was silent for a while, looking
out of the passenger window. “Do you think we were tough [tVf] , streng
“Yes, but did you know Grandad has given him in any way responsible for this?” she asked finally. volatile [(vQlEtaI&l]
, unberechenbar
a platinum American Express card, without asking “Julia,” said George, keeping his eyes fixed on the
us? I only found out yesterday, when both their No- road, “we’ve done absolutely nothing wrong. It’s not vulture [(vVltSE]
, Geier
vember bills arrived on my desk. The two of them our fault that he can’t control his temper, is it?”
Answers
ling his credit cards.
Exercise: Reading comprehension
instead of just cancel-
their concerns openly
have communicated
How well did you understand our short story? Test yourself with these questions. because they should
the grandchildren,
of his company, and
A. What is the relationship like between the old man and his grandchildren? hand over control
he is unwilling to
grandfather, because
C. All of them: the
B. What step did Julia and George take that made their grandfather so angry?
credit cards.
B. They cancelled his
out of his company.
are trying to drive him
C. Who is to blame for the problems in the relationship between Julia, George and their grandfather?
A. Bad. He thinks they
comprehension
Exercise: Reading

LANGUAGE
ENGLISH ON THE MOVE
A diverted flight KEN TAYLOR

is a communica-
tion consultant
Vor allem Nebel kann die Flugroute und and author of
50 Ways to
Pünktlichkeit von Flügen beeinflussen. Improve Your
Wie Sie selbst eine Umleitung sprachlich Business English
(Summertown).
meistern, erfahren Sie hier. Contact:
KTaylor868@aol.
MEDIUM AUDIO PLUS
com
John: We’ll give him a call as soon as we land. I affect sth. [E(fekt]
, sich auf etw. auswirken
expect they’ll lay on some buses for us.
Andrea: Where will they take us? aircraft [(eEkrA:ft]
, Flugzeug
John: To Heathrow, I imagine. But it will take
apologize for sth.
quite a while. The bus trip will be a good
[E(pQlEdZaIz )fO:]
couple of hours even if the traffic is OK. , sich für etw. ent-
Andrea: Oh, well. At least we’ll be in the UK! schuldigen
buy sb. dinner [)baI (dInE]
Bad weather: Arrival , hier: jmdn. zum Abend-
no way essen einladen
Pilot: Buses have been arranged to take you to
to land today
Heathrow. Go through immigration and cab [kÄb] , Taxi
pick up any luggage you may have. You circle round

[)s§:k&l (raUnd] UK
On board at last will be met in the arrivals hall by represen-
, Warteschleifen fliegen
Announcement: We apologize for the late tatives of the airline, who will show you to
diversion
departure of this flight, which was due to the transfer buses. I’ve been told that the [daI(v§:S&n] UK
the late arrival of the inbound aircraft. journey time is expected to be just under , Kursänderung, Umleitung
John: An hour and a half late! Still, better late three hours. Once again, we apologize for divert sb./sth. [daI(v§:t]
than never, I suppose. the inconvenience, but as you know, your , jmdn./etw. umleiten
Andrea: They never say what the problem actually safety is our first priority. due to: be ~ sth.
is, do they? Andrea: With any luck, we can get on the first bus, [(dju: tu]
, auf etw. zurückzuführen
John: No, but I can guess. According to my as we’ve only got hand luggage.
sein
weather app, there’s a thick fog in Lon- John: And we’re close to the front, so we should
escalator [(eskEleItE]
don. That’s probably slowing down all the get through passport control quickly, too. , Rolltreppe
take-offs and landings. Andrea: I’ll call Mike now.
ETA (estimated time of
Andrea: I hope it doesn’t affect our landing. arrival) [)i: ti: (eI]
John: It could do. We might have to circle round On the bus , voraussichtliche
for a while before they let us land. Andrea: Wow! Made the first bus! Ankunftszeit
Andrea: I talked to Mike before we boarded. He’ll John: That was a good idea of yours to take the lift fog [fQg] , Nebel
check arrivals on his phone before coming rather than the escalator — it saved a few inbound [(InbaUnd]
to meet us. seconds and got us to the head of the queue. , ankommend
John: Good. Otherwise, he could be waiting for Andrea: I feel sorry for the people waiting for their inconvenience
quite a while. luggage. It could take a long time before [)InkEn(vi:niEns]
, Unannehmlichkeit(en)
they get their buses.
lay sth. on [)leI (Qn]
The diversion John: Oh, well. At least we’ve arrived safely. What
ifml. , etw. bereitstellen
Pilot: I’m sorry to have to tell you that the did Mike have to say?
luggage [(lVgIdZ]
weather conditions in London have got Andrea: He said to give him a call when we’re on , Gepäck
much worse in the last hour. No flights the M25 and he’ll head out to meet us then.
M (motorway) [em] UK
are being allowed to land. We have been John: It’s really nice of him to help us out like , A (Autobahn)
Fotos: iStock; Gert Krautbauer
diverted to Birmingham. Our ETA at East this. We could have got a cab.
make sth. [meIk]
Midlands Airport is 14.30. I’m sorry for the Andrea: We’ve known each other for years. I always , hier: etw. erwischen
inconvenience. I’ll let you know the trans- look after him when he comes to Dortmund. queue [kju:] UK
fer arrangements as soon as I hear more. John: Perhaps we can buy him dinner tomorrow , Schlange
Andrea: Oh, dear. I hope Mike realizes what’s hap- as a way of saying thanks. take-off [(teIk Qf]
pened. Andrea: Good idea. Let’s ask him if he’s free. , Start

LANGUAGE
KEY WORDS Listen and learn!
You can download an MP3 file
of this Key Words list from our
Vocabulary trainer website.
➳
Subscribers to Business Spotlight
Use our Key Words list to learn vocabulary from the can download a PDF of these
current Business Spotlight. The definitions will help you key words as well as a complete
vocabulary list (English–German)
understand the words — and build your vocabulary. for each magazine at
www.business-spotlight.de/words
NOUNS AND NOUN PHRASES

escalator a moving staircase driven by a motor Rolltreppe
eviction notice an official letter sent to a tenant saying that they have to move out of a property Räumungsbescheid
jerrycan a metal container used for carrying petrol or other liquids Kanister
landlord a person who owns property and rents it out to others Vermieter
leaving present a gift for a colleague who is leaving an organization Abschiedsgeschenk
malfunction a failure of a machine to work properly Funktionsstörung, -ausfall
roadside assistance an organization that you call for help if your car breaks down Pannendienst
sell-by date UK the date after which food must not be sold Mindesthaltbarkeitsdatum
time buffer extra time that you allow for unforeseen events when planning a project zeitlicher Puffer
VERBS
circle round UK (of a plane) to remain in flight near an airport until permission to land is given Warteschleifen fliegen
contract sth. out to move from doing something within an organization to having it done by an etw. (außer Haus) vergeben
external company
cover for sb. to do a colleague’s work when they are ill or on holiday jmdn. vertreten
curb sth. to limit something, usually something negative etw. eindämmen
double-check sth. to check or examine something again etw. nochmals prüfen
fall behind to fail to keep to a planned work schedule in Verzug geraten
harm sb. to cause someone damage jmdn. schädigen
resent sth. to be angry about something sich über etw. ärgern
win sb. over to persuade someone jmdn. überzeugen
ADJECTIVES AND ADVERBS

barely hardly kaum
biased having a firm (typically unjustified) opinion of someone or something voreingenommen
drenched completely wet durchnässt
inbound (of a plane) arriving ankommend
purposeful intentional beabsichtigt
tough strict (for example, in making sure that rules are obeyed) streng
IDIOMS AND EXPRESSIONS

be on top of sth. to have something under control etw. (gut) im Griff haben
between the devil and the deep blue sea in a difficult situation in which both of the two potential solutions are unpleasant in der Zwickmühle
come with a price (of a desired outcome) to have unavoidable negative consequences seinen Preis haben
easy come, easy go easy to achieve or acquire, but just as easily lost wie gewonnen, so zerronnen
feel the pinch to not have enough money (finanziell) schwierige Zeiten
durchmachen
have time on one’s hands to have a lot of time viel (freie) Zeit haben
here we go an expression used when you get started with something jetzt geht’s los

WORK & RELAX
IN THE ZONE
Home alone?
Ist das Arbeiten von zu Hause aus wirklich effektiver? Oder gibt es zu
viele Ablenkungen und verwischen sich die Grenzen zwischen Arbeit und Privatem?
JULIAN EARWAKER wollte das herausfinden.
MEDIUM
Y
ou do know I work at home? I’m
WHO ARE HOMEWORKERS?

working at home, I’m not at home.
And you wouldn’t have booked that
appointment if I’d been at work.”
This was a recent conversation be-
58%
tween Andy and his wife after she
had booked a door repair company to
Experienced
come on a day when only Andy was home. workers
Andy is a product manager with a glo-
bal technology company and works from
32%
the family home in Surrey, south-east
England, four days a week. He has a ded-
Senior-level senior-level manager
[)si:niE )lev&l (mÄnIdZE]
icated office, complete with desk, chair, managers , Manager(in) der
oberen Führungsebene
computers and telephone. At his feet lies
what he calls his “biggest distraction”:
39%
Milo, the family puppy.
Research from the Office for National
Working
Statistics (ONS) shows that 4.8 million parents
people, or 15.1 per cent of the UK work-
force, now work mainly or wholly from
21%
home. Globally, the terms “remote work-
ers”, “digital nomads” and “distributed
Introverts
teams” are becoming more common. introvert [(IntrEUv§:t]
So why do they do it? According to The , introvertierte Person
Guardian, it’s the “freedom and flexibility”
that attracts most people. Homeworking Source: FlexJobs’ “5th Annual Super Survey”
means choice of schedules, methods and

environments. It allows time for pick- the UK, commutes now average a total way. When he started, Andy went into
ing up the kids from school, doctor’s or of more than 50 minutes a day. Almost the office every day. Now, that seems a
hairdresser’s appointments, and receiv- four million workers travel two hours very strange idea indeed. Technology
ing home deliveries. It also means fewer daily. Every Monday, Andy takes the makes things easy. His manager is in
distractions from office talk and politics train to the office in west London, which Denver, Colorado, and working from
and unimportant meetings. There are big takes between 90 and 140 minutes each home with regular phone calls and
advantages for employers, too: according
to the employment organization Acas, allow time [E)laU (taIm] distraction [dI(strÄkS&n] Office for National remote worker
homeworking results in “greater com- , Zeit geben , Ablenkung Statistics (ONS) [ri)mEUt (w§:kE]
[)QfIs fE )nÄS&nEl , Person, die (größtenteils)
mitment and loyalty from employees commitment environment
stE(tIstIks] UK von zuhause aus arbeitet
who value being able to work from home”. [kE(mItmEnt] [In(vaI&rEnmEnt]
, Nationales Statistikamt
, Engagement , Umgebung, Umfeld research [ri(s§:tS] , For-
Acas research links the autonomy and politics: office ~ schung, Untersuchungen
commute [kE(mju:t] link sth. with sth.
control of homeworking with higher job [(pQlItIks]
, Arbeitsweg; pendeln [(lINk wID] , einen schedule [(Sedju:l]
, Büroklüngelei
satisfaction and less work-related stress. Zusammenhang zwischen , Zeit-, Terminplan
dedicated [(dedIkeItId]
Homeworking saves money, too: work etw. und etw. (anderem) puppy [(pVpi]
, speziell für etw. workforce [(w§:kfO:s]
herstellen , Welpe, junger Hund
clothes, childcare and travel costs. Across vorgesehen , Erwerbsbevölkerung
80 Business Spotlight 3/2017 WORK & RELAX

teleconferences is the norm for Andy and
his team.
Apart from the puppy, Andy’s main
distractions are his three children. “I’m a
good self-starter, good at doing the work
that needs to be done wherever I am,”
says Andy. “But I do focus harder when
I’m in the office.”
“The home is a comfort zone and the
setting encourages laziness and relaxa-
tion more than it does work,” writes busi-
ness expert Toby Nwazor in The Huffington
Post. “This is why working from home can
be quite challenging and requires great
effort, discipline, sacrifice and focus.”
Perhaps that’s why union representa-
tive Frances O’Grady reports scepticism
among business leaders. “Many employ- “Different tasks get
ers still don’t trust their staff to work from
home,” O’Grady told People Management. done better in different places”
“[But it] increases productivity, helps
businesses hold on to talented staff and
allows people with caring responsibilities
or a disability to access the labour mar-
ket,” she adds.
According to recruitment experts Hub-
staff, employers share concerns about
WHY CHOOSE WORKING FROM HOME?
79% 75%
loss of team spirit and corporate culture,
accountability and data security. Hubstaff
recommends providing proper train-
ing, arranging regular virtual meetings,
using time-tracking and productivity- Better work-life Fewer
monitoring tools, and implementing balance distractions
password management systems.
69% 68% 67%

For homeworkers themselves, there
is a risk of being “always on” — check-
ing emails late at night and taking calls
outside of office hours. Lifestyle coach
Shahilla Barok recommends dressing for
work each morning, keeping the home Fewer Reduction in Reduction in stress
office separate, and shutting the door and meetings office politics from commuting
switching off the computer at the end of Source: FlexJobs’ “5th Annual Super Survey”
each working day. Barok also suggests
having a strong social network of friends
and colleagues to counter the isolation, access sth. corporate culture on any one day time tracking
lack of support and loss of companion- [(Äkses] [)kO:pErEt (kVltSE] [Qn )eni )wVn (deI] [(taIm )trÄkIN]
, Zugang zu etw. haben , Unternehmenskultur , an einem beliebigen Tag; , Zeiterfassung
ship that many homeworkers experience. hier: normalerweise
“On any one day, I would rather be accountability counter sth. [(kaUntE] union representative
[E)kaUntE(bIlEti] , etw. entgegenwirken productivity monitoring [)ju:niEn )repri(zentEtIv]
working at home than in the office,” says , Verantwortlichkeit [)prQdVk(tIvEti , Gewerkschafts-
disability [)dIsE(bIlEti]
Andy. “But after a while, I definitely need )mQnItErIN] vertreter(in)
always on , Behinderung
, Produktivitätsüber-
to go into the office, meet other people [)O:lweIz (Qn] work-life balance
hold on to sb. wachung
and discuss work with them. Different , immer erreichbar
[)hEUld (Qn tu]
[)w§:k laIf (bÄlEns]
recruitment , (ausgewogenes)
tasks get done better in different places. challenging: be ~ , jmdn. halten
[ri(kru:tmEnt] Verhältnis zwischen
But for homeworking, you do need the [(tSÄlIndZIN]
office hours , Personalbeschaffung Berufs- und Privatleben
Fotos: iStock
, eine Herausforderung
attitude where you say, ‘I’ve got to get this darstellen, schwierig sein
[(QfIs )aUEz]
setting [(setIN]
, Büro-, Arbeitszeit
done’.” , Umfeld
WORK & RELAX 3/2017 Business Spotlight 81

WORK & RELAX
AWAY FROM YOUR DESK
Recommended
for you
Verbannen Sie die englische
Sprache nicht an den
Arbeitsplatz! Mit Büchern,
Kunst und anderen Genüssen
räumen Sie ihr auch in Ihrer
Freizeit einen Platz ein.
Von MARGARET DAVIS
MEDIUM
Beijing beauty:
PHOTOGRAPHY Pieter Hugo photograph
on view in Wolfsburg
“Between the Devil and the Deep Blue Sea” is
the title of an exhibition by South African pho-
tographer Pieter Hugo, on view at the Kunst-
museum Wolfsburg until 23 July. Hugo, who DVD
was born in Johannesburg in 1976, specializes Life in Squares is a three-episode BBC production about the Blooms-
in photos of marginalized characters — albinos, bury Group — the writers and artists around sisters Virginia Woolf
AIDS sufferers, the homeless. He won first (1882–1941) and Vanessa Bell (1879–1961). Among their progressive
prize in a 2005 World Press Photo competition friends was the economist John Maynard Keynes (1883–1946). This
for his portrait of a man with a hyena. This is his is a fascinating portrait of some of the most radical figures of 20th-
first exhibition at a museum in Germany. century art and literature, with a strong cast of young British actors,
www.kunstmuseum-wolfsburg.de including James Norton and Phoebe Fox.
cast [kA:st] , Besetzung portrait [(pO:trEt] , [wg. Aussprache]

between the devil and the homeless: the ~
deep blue sea [(hEUmlEs]
[bi)twi:n DE )dev&l En DE , Obdachlose
)di:p blu: (si:]
hyena [haI(i:nE]
, in der Zwickmühle
, Hyäne
competition
marginalized
[)kQmpE(tIS&n]
[(mA:dZInElaIzd]
, Wettbewerb
, am Rand der Gesellschaft
Fotos: Pieter Hugo/Priska Pasquer, Köln; PR
exhibition stehend, ausgegrenzt

[)eksI(bIS&n]
portrait [(pO:trEt]
, Ausstellung
, [wg. Aussprache]
Art and scandal:

James Norton as artist Duncan
Grant, with Phoebe Fox as
Bloomsbury artist Vanessa Bell
82 Business Spotlight 3/2017 WORK & RELAX

TRAVEL FOOD AND DRINK
It helps to like bourbon whis- Kingfisher Fish & Chips in the English town of
ky if you’re planning to visit Plympton, Devon, has been named the best fish
the Kentucky bourbon trail. and chip shop in Britain. Kingfisher got top marks
But there’s more to do than for sustainability in the 2017 National Fish and
drinking mint juleps or visit- Chip Awards. The shop provides QR codes so that
ing distilleries such as Maker’s customers can “trace the journey of their fish from
Mark in Loretto. Among other sea to plate”, The Guardian reports.
tours, you can go to Churchill www.kingfisherfishandchips.co.uk
Downs, home to the world-
chips [tSIps] UK sustainability
famous Kentucky Derby horse , Pommes frites [sE)steInE(bIlEti]
race, where tours are offered get top marks
, Nachhaltigkeit
(though not on race days in [get )tQp (mA:ks] UK trace sth. [treIs]
early May). , Bestnoten bekommen , etw. nach-, rückverfolgen
http://kybourbontrail.com
distillery [dI(stIlEri] , Brennerei
downs [daUnz] , Hügelland
mint julep [)mInt (dZu:lIp]
BOOK
, Cocktail aus Whisky, Zucker(sirup), “All of the energy and strategy
gestoßenem Eis und Minze behind a book cover underlines
trail [treI&l] , Pfad; hier: Route a depressing fact: the terrifying
number of books published in
the world every year, and the
few that are actually bought and
Kentucky’s read,” writes Jhumpa Lahiri in
own: Maker’s The Clothing of Books (Vintage).
Mark bourbon
Originally presented as a speech,
in Italian, it is part of a series of
essays in small paperback format.
Delicious: sustainable
fish and chips terrifying [(terEfaIIN]
, erschreckend
WEBSITE
Where would you like to be right now?
Beside a mountain lake? Listening to the
wind in the trees? Or perhaps you’d rath-
er be up above the clouds. The meditation
and mindfulness site Calm.com can take you
to all those places and many more. This is
a useful site for a short break at work (see
Business Spotlight 2/2017) or at home.
https://www.calm.com
Mindfulness:
break [breIk] mindfulness
Fotos: iStock; PR
a mountain
, Pause; hier: Auszeit [(maIndf&lnEs]
lake to help
, Achtsamkeit
you meditate
WORK & RELAX 3/2017 Business Spotlight 83

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FEEDBACK
READERS’ LETTERS
Confusing diagram Useful booklet

Today, we had a discussion about the dia- In 1999, the booklet English at work was a supple-
gram “Phone problems” (In the Zone, Business ment to your monthly magazine Spotlight. This
Spotlight 1/2017). “The percentage of people 100-page guide contains plenty of useful ad-
in the UK who have disagreements with their vice, phrases and idioms. Even today, I still use
partners over mobile-phone usage, by age it to prepare for a meeting or a presentation, or
group” is very confusing. Do you mean con- when I’m on a business trip. As this booklet was Readers’ letters to:
stantly looking at your phone and not at your published many years ago, some parts are now a The editor-in-chief
Business Spotlight
partner? Or being online and not answering bit outdated. Do you plan to revise it? Fraunhoferstr. 22
messages immediately? Or is the lower per- Gerhart Thomas via email 82152 Planegg
Deutschland
centage of the 65+ group the result of older peo-
ple using smartphones less often than younger At present, we do not have any plans for revising Emails to:
ones? this particular booklet. We do, however, have a i.mcmaster@
spotlight-verlag.de
Margret Engelmann via email number of updated Business Spotlight booklets on
individual topics such as meetings, telephoning, Please include your
daytime telephone
Thank you for your comments — we should have small talk, business trips, which you might find number and full
been clearer here. The question in the report useful. address. We reserve the
right to edit comments
asked about disagreements with your partner The Editor for clarity or length.
because “they think that you use your mobile
phone too much”. The survey didn’t ask specifical- Große Bilder
ly what people were doing on their phones. The Auch nach der 3. Ausgabe mit neuem Look
percentages are based on “respondents who own spricht dieser mich nicht an. Was mir in der
or have access to a smartphone”. So while it may Ausgabe 1/2017 auffällt, ist der hohe Anteil an
be true that older people are less likely to have a vollflächigen Bildern oder Abbildungen. Das
smartphone, it is also the case that of those who enttäuscht mich doch ein bisschen. Vielleicht
do have one, fewer have disagreements with their greifen Sie diesen Punkt für die künftige Ge-
partners over excessive use. staltung Ihrer Zeitschrift mit auf.
The Editor Ewald Maciejewski, via email
JARGON BUSTER
Understand the jargon —

be careful how you use it
EASY
escalate
➻ Example ➻ Explanation
“It’s time to escalate that plan to In standard English, “escalate” is a verb meaning “to increase rapidly” or “to become more
upper management.” intense”, as in: “The war has escalated.” In business English, it means “to refer something
(such as a problem) to a higher level in an organization in the hope that it will be resolved”.
86 Business Spotlight 3/2017 FEEDBACK

PREVIEW
ISSUE 4/2017
Risks: how
Managing risks
well do you Risks are an unavoidable part
manage them? of business life. But how well
do you manage them? In our
next Business Skills article,
we provide tips to help you .
Canada’s economy
On 1 July, Canada celebrates
its 150th birthday. We look
at the country’s economic
prospects, as well as at the
challenges it faces.
SKILL UP!
Emails
In our next Skill Up! booklet,
we give you the vocabulary
and expressions you’ll need
for writing emails at work.
Business Spotlight 4/2017 is on

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PREVIEW 3/2017 Business Spotlight 87

AND FINALLY...
ONE QUESTION
How can global

teams work together
effectively?
MEDIUM
JO OWEN
is the award-winning author
of the book Global Teams,
published by the Financial
Times. He is the founder of
eight charities with a yearly
turnover of more than $100
million. He has started a
bank, was a partner at Accen-
ture and has worked with over
100 firms in more than 50 Trust is the glue that keeps global teams
countries. www.ilead.guru
together. This means that technology is your
charity [(tSÄrEti]
enemy, not your friend. Technology ensures
, karitative Organisation
that we communicate more than ever but
founder [(faUndE]
, Gründer(in) understand each other as little as ever.
turnover [(t§:n)EUvE]
, Umsatz Good communication builds trust; poor
communication destroys it.
Even in a domestic team, misunderstand- separate you. Recognize that your way is
ings arise. Noise garbles the message be- not the only way or always the best way.
tween the sender and the receiver. In a Different cultures work in different ways:
global team, the noise is far greater. Lan- your job is not to change the cultures of
guage and culture get in the way. Native the world, but to make the most of them
English speakers are impossible to un- as they are.
derstand because they use idioms, cul- Leading a global team is an extreme
tural references and complex language. form of leadership. It means making
But even the simplest words mislead. In things happen through people who are
Japanese hai can mean “yes”. But it can not like you, who you may not control
also mean “I understand (but disagree)”, completely, who think and act differently
“what?” or “excuse me”. from you and who you do not see day-to-
Your job is not

Most of the time, you cannot see your day. Global leadership is the perfect train-
team members, and being in different ing for leaders of the future. If you can
to change the
time zones means you have limited op- lead a global team, you can lead any team.
portunities to speak with them. That
cultures of
means that misunderstandings flourish. day-to-day [)deI tE (deI] get in the way (of sb./sth.)
In the office, you can see when someone , tagtäglich [)get In DE (weI]
, (jmdm./etw.) im Weg
the world, but

is not happy or disagrees, and it is easy domestic [dE(mestIk]
stehen; hier: sich er
to walk to their desk and clear things , inländisch; hier: mit nur
schwerend (für jmdn./
einer Nationalität
to make the
up. Walking 5,000 km to your global col- etw.) auswirken
league’s desk is not a realistic option. eat out [)i:t (aUt]
glue [glu:]
, essen gehen
most of them
The solution is simple: buy a ticket and , Kleber; hier: Bindeglied
visit your team. Social time is as impor- ensure sth. [In(SO:]
idiom [(IdiEm]
, etw. sicherstellen
as they are
tant as business time. You have to invest , (idiomatische) Rede
flourish [(flVrIS] wendung
in building both professional and person-
, gedeihen; hier: leicht
al trust. Eating out is not a waste of time: it mislead (sb.) [mIs(li:d]
entstehen
Foto: privat
, (jmdn.) in die Irre

is how you can build the basis of effective garble sth. [(gA:b&l] führen; (für jmdn.)
communication when time and culture , etw. verzerren missverständlich sein
88 Business Spotlight 3/2017 AND FINALLY...

Amerikanische Demokraten
müssen jetzt in den sauren Apfel beißen,
or as they would say:
bite the bullet.
Englisch besser sprechen und verstehen

Alles über Kultur, Menschen & Sprache
Jeden Monat neu
Jetzt Sprachmagazin gratis testen.
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SKILL UP!
Ausgabe
➳ 44
Sprachtraining leicht gemacht

BUSINESS TRAVEL
THE LANGUAGE OF
➺
CONTENTS
Have
a good
DAGMAR TAYLOR
Language author
business@spotlight-
trip!
verlag.de
You won’t get far without travelling! In

this issue of Skill Up!, we’ve put togeth-
er the words and phrases that will help
you cope with a range of situations you may
encounter on your business trips.
In Word Bank (pp. 4–5), you can learn gener-
al vocabulary for different types of travel, and
words you’ll need at the airport and during
your flight. In the dialogues in the In Con- The most effective
text section (pp. 6–11), you’ll find phrases you way to learn a lan-
can use for making arrangements, checking guage is not by learn-
ing grammar and vo-
in and dealing with problems. The phrases
cabulary seprately but
from the dialogues are listed on pages 12–13. to learn in “chunks”
In the grammar section (pp. 20–21), we focus — groups of words
on when to use which future tenses, which that form meaningful
should come in handy when you’re talking units. When you can
process chunks, rather
about your travel arrangements. And try the
than individual words,
test at the end of the booklet, on pages 22–23, communication be-
to see how well you know the words and comes faster and
phrases presented in this issue. more efficient.
Practise chunks
Don’t forget to read the Skill Up! boxes for
Illustration: Bernhard Förth
from the Phrase Bank

tips on how to improve your communication and Collocations
skills in English. You’ll find these boxes in the sections by making
Business Spotlight magazine, too. a note of those you
think will come in
useful in your job.
2 SKILL UP!
CONTENTS
Contents Knowledge check

What do you know already?
Word Bank A. What does “get a move on”

Key vocabulary 4–5
mean?
In Context
Making plans 6–7 B. Which phrase could you
Getting there 8–9 use to suggest a date for a
There at last 10–11 meeting?
Phrase Bank
How to say it 12–13 C. What is the English word
for Koffer?
False Friends
A safe haven 14–15
D. “Air travel” and “coach trav-
Collocations el” are two types of travel.
Travel time 16–17 Write down three more
types.
Essential Idioms
Life is a journey 18–19
E. What can you say when
Grammar Check you want to check whether
The future 20–21 an appointment is conven-
ient for someone?
Test
Test yourself! 22–23
You’ll find the answers on the

following pages and on page 23.
IMPRESSUM GESTALTUNGSKONZEPT: VERLAG und REDAKTION:

HERAUSGEBER: Rudolf Spindler ErlerSkibbeTönsmann, Hamburg Spotlight Verlag GmbH
CHEFREDAKTEUR: Dr. Ian McMaster PRODUKTIONSLEITUNG: Ingrid Sturm Postanschrift: Postfach 1565, 82144 Planegg
ART DIRECTOR: Michael Scheufler LEITER REDAKTIONSMANAGEMENT: Hausanschrift: Fraunhoferstraße 22,
GESCHÄFTSFÜHRENDE Thorsten Mansch 82152 Planegg
REDAKTEURIN (CvD): Maja Sirola LEITUNG LESERMARKT: Holger Hofmann Telefon: +49 (0)89 8 56 81-0;
AUTORIN: Dagmar Taylor VERTRIEBSLEITUNG: Monika Wohlgemuth Fax +49 (0)89 8 56 81-105
REDAKTION: Margaret Davis, Hildegard GESAMT-ANZEIGENLEITUNG: Internet: www.business-spotlight.de
Rudolph, Michele Tilgner Matthias Weidling
BILDREDAKTION: Sarah Gough LITHO: Mohn Media Mohndruck GmbH, © 2017 Spotlight Verlag, auch für alle
(Leitung), Judith Rothenbusch 33311 Gütersloh genannten Autoren, Fotografen und
GESTALTUNG: Georg Lechner DRUCK: teNeues, 47906 Kempen Mitarbeiter.
SKILL UP! 3
WORD BANK
Key vocabulary
Here, we present the essential vocabulary for
At the airport
airport , Flughafen
arrivals , Ankunft(bereich);
talking about travel and flying. Landungen
bag-drop facility
, Gepäckabgabe
baggage carousel [)kÄrE(sel]
, Gepäckförderband
baggage reclaim/ claim US
, Gepäckausgabe, -rückgabe
baggage trolley (US cart)
, Gepäckwagen
barrier , Sperre, Schranke
(biometric) passport
Types of travel [)baIEU(metrIk]
, (biometrischer) Pass
Main categories space travel , (Welt-)
air travel , Reise(n) mit dem Raumfahrt body scanner
, Körperscanner
Flugzeug; Flugreise speciality travel , Spezial-,
car travel , Reise(n) mit dem Fachreise Border Force officer US
, Grenzkontrollbeamter/
Auto; Autoreise time travel , Zeitreise
-beamtin
coach UK / bus travel world travel , Weltreise
, Reise(n) mit dem Bus; Busreise
cancelled , annulliert
rail UK / train travel , Reisen check in , Check-in,

mit dem Zug; Bahn-, Zugreise Einchecken, Abfertigung
sea travel , Reise(n) mit dem

Types of flight check-in counter , Check-in-
Schiff; Schiffsreise connecting flight Schalter, Abfertigungsschalter
, Anschlussflug complimentary newspaper
direct flight , Direktflug , kostenlose Zeitung
Other categories
adventure travel domestic flight , Inlandsflug control tower
, Kontrollturm, Tower
, Abenteuerreise international flight
business travel , Geschäftsreise , internationaler Flug conveyor belt
, Beförderungsband
cruise , Kreuzfahrt long-haul flight [)lQN (hO:l]
, Langstreckenflug customs , Zoll
event travel , Eventreise
non-stop flight , Nonstop-Flug Customs and Border
group travel , Gruppenreise Protection (CBP) officer US
return flight , Hin- und Rück-

honeymoon , Hochzeitsreise , Zoll- und Grenzschutz-
flug (UK); Rückflug (US)
package holiday , Pauschal- beamter/-beamtin
scheduled flight
reise delay , Verspätung
, planmäßiger Flug
pilgrimage [(pIlgrImIdZ] departures
short-haul flight [)SO:t (hO:l]
, Pilgerreise, Wallfahrt , Abflug(bereich); Starts
, Kurzstreckenflug
4 SKILL UP!
WORD BANK
duty free , zollfrei On the plane safety instructions

e-passport gate aisle [aI&l] , Gang , Sicherheitshinweise,
, Gate/Flugsteig für -vorschriften
arrive , ankommen
Passagiere mit elektronischem seat , Sitz
board , an Bord gehen
Pass seat belt , Sicherheitsgurt
boarding pass , Bordkarte
face-recognition check stow one’s hand luggage
, Gesichtserkennung cabin crew
[stEU] , sein Handgepäck
, Kabinenbesatzung, -personal
fast track verstauen
, beschleunigte Abfertigung captain , (Flug-)Kapitän
take off , starten, abheben
gate , Flugsteig, Gate destination , Ziel(ort)
take-off , Start
ground staff , Bodenpersonal emergency exit
tray table
, Notausgang
handling agent , herunterklappbares Tablett
, Abfertigungsbeamter/ exit (the plane)
turbulence , Turbulenz(en)
-beamtin , (das Flugzeug) verlassen
immigration officer fasten one’s seat belt

, Einwanderungsbeamter/ , seinen Sicherheitsgurt
schließen
-beamtin Ready to travel?
information display flight attendant
travel agency , Reisebüro
, Informationstafel , Flugbegleiter(in)
travel allowance
lounge , (Warte-)Lounge, hand luggage (US carry-on)
, Fahrt-, Reisekosten-
Halle , Handgepäck
pauschale
luggage / baggage headphones , Kopfhörer
travel arrangements
, Gepäck in-flight entertainment , Fahrt-, Reisevorbereitungen
miss a flight , einen Flug , Unterhaltung während des
travel brochure
verpassen Flugs
, Reiseprospekt
passport control in-flight magazine
travel company
, Passkontrolle , Bordzeitschrift
, Reiseunternehmen
queue (US line) , Schlange in-flight meal
travel costs
, Bordmahlzeit
scheduled , (flug)planmäßig , Fahrt-, Reisekosten
land , landen
security travel expenses
, Sicherheit(skontrolle) landing , Landung , Reisekosten, -spesen
self-service check-in kiosk legroom , Beinraum travel guide , Reiseführer
, Check-in-Automat overhead locker (US bin) travel insurance
stand , Parkposition (eines , Gepäckfach (über den , Reiseversicherung
Flugzeugs auf dem Flugfeld) Sitzen)
travel itinerary [aI(tIn&rEri]
taxi , rollen (Flugzeug) pilot , Pilot(in) , Fahrt-, Reiseroute
terminal , Terminal, pre-booked meal travel plan , Reiseplan
Flughafengebäude , im Voraus gebuchtes Essen
travel sickness
unattended , unbegleitet refreshments , Erfrischungen , Reisekrankheit
visa [(vi:zE] , Visum row , Reihe travel time , Fahrt-, Reisezeit
SKILL UP! 5
IN CONTEXT
Making plans
On the next six pages, we present dialogues with key
phrases and expressions you might need for making
travel arrangements and while you’re travelling.
1. Let’s get together The Situation:

Eric: And how about May, Ver- Eric Forbes from Aberdeen
non? I could come down on the has called his business part-
17th. Would that work for you? ner Vernon Baxter to arrange
to meet him in London.
Vernon: Sorry, Eric. I’m afraid not.
I’m in New York that week. What
about the week after?
Eric: Let’s have a look. That should
be OK. I could come down on
Wednesday, or would Thursday
suit you better?
BOOK IT!
Vernon: What date is that?
You can “book” a room,
Eric: Either the 24th or the 25th.
a hotel, a flight, a trip, a
Vernon: Wednesday or Thursday car, etc. When a hotel
— either is fine. Why don’t you has no rooms available,
stay until the weekend? We could it is “booked up” or “fully
booked”.
have a game of golf on Saturday.
Remember to make sure
Eric: Sounds good. I’ll look into the hotel “confirms your
flights and get back to you. booking”.
Vernon: Great. If you change your mind,
you will have to “change”
or “cancel your booking”.
get back to sb. , sich wieder bei jmdm. melden
look into sth. , etw. prüfen
work for sb. , für jmdn. funktionieren,

jmdm. passen
Phrase Bank
For a list of all the key phrases used in
the dialogues, see pages 12–13.
6 SKILL UP!
IN CONTEXT
2. The flights are booked
Subject: London, 24–27 May

Sent: Monday, 17 April 2017
To: vernon.baxter@strattonstreet-finance.co.uk
Hi Vernon
Just to let you know that I’ve booked my flights. I’m flying into
Heathrow on Wednesday morning at 9.45, so if all goes well, I should
be at your office by about 10.30.
And it looks like we’ll be able to get in a game of golf — I managed to
book a flight back to Aberdeen on Saturday evening.
Cheers fly into (an airport) , hier: (an einem Flughafen)
Eric landen
get sth. in , etw. einlegen
3. Hotel confirmation
Subject: Re: Double room for 24–27 May

Sent: Wednesday, 19 April 2017
To: e.forbes@goldensquare-assets.co.uk
Dear Mr Forbes
Thank you for your reservation and for choosing The Camberwell
Hotel. I can confirm that we have reserved a double room for you
from Wednesday 24 May, for three nights.
The total price for your three-night stay is £456, including a full
English breakfast and overnight car parking if required. All rooms
are non-smoking, have private bathrooms, complimentary Wi-Fi, tea/
coffee-making facilities, a hairdryer and an in-room safe.
If you have any questions, please do not hesitate to contact me.
Kind regards complimentary Wi-Fi , kostenloses WLAN
Maureen Fagan tea/coffee-making facilities , Möglichkeit zum
Tee-/Kaffeekochen
SKILL UP! 7
IN CONTEXT
Getting there The Situation:

Here, we focus on phrases and expressions Eric Forbes from Aberdeen is
you might need at the airport, on the plane on his way to London.
and for arranging your onward journey.
4. Passing through security Eric: Hi, there. You can put mine in
Security officer: Could you place the hold if you like. Will I have to
any laptops or tablets in the tray, pick it up from baggage reclaim?
please? Do you have any sharp Gate agent: No, sir. It’ll be waiting
items or liquids in your bag? for you at the bottom of the steps
Eric: No sharp items, and my toi- when you exit the plane. I’ll just
letries are here. Do I have to take get you a bag tag. Can I see your
my boots off? boarding card, please?
Security officer: Yes. Put them in Eric: It’s on my phone. Here it is.
a separate tray, please. And when Gate agent: Thanks. Can I stick the
you’re ready, you can step through stub on the back of your phone?
the scanner. Eric: Sure, go ahead.
item , Gegenstand baggage reclaim , Gepäckausgabe

step through sth. , durch etw. hindurchgehen hold: put sth. in the ~ , etw. im Laderaum
toiletries , Toilettenartikel verstauen
tray , Tablett; hier: Schale stub , Abschnitt
volunteer to do sth. , etw. freiwillig tun
5. Boarding
Announcement: Flight BA 1309 to
London Heathrow is now ready for 6. On the flight
boarding. Please have your board- Flight attendant: Can I offer you
ing pass and passport or ID ready anything to drink?
for inspection. We have a very full Eric: Could I have a coffee, please?
flight this morning, so if any pas- Flight attendant: Certainly.
sengers would care to volunteer Would you like milk and sugar
to put their bags in the hold, please with that?
step forward. Thank you. Eric: Just milk, please.
8 SKILL UP!
IN CONTEXT
The Situation:
Eric has arrived at Heathrow airport and is trying
to make his way into central London.
7. Getting into London 8. At the taxi rank

Eric: Excuse me. I just heard Eric: What a nightmare!
something about rail services Fellow traveller: Tell me about it.
between Heathrow and London Where are you headed? Central
being cancelled. Aren’t there any London?
trains running? Please tell me it’s Eric: Yeah, Mayfair.
not true. Fellow traveller: Me, too. Do you
Rail employee: Sorry, sir. I’m want to share a taxi?
afraid a train derailed this morn- Eric: That’d be brilliant. Here’s one
ing, which means no services are now.
leaving the Ealing base. Taxi driver: All right? Where to,
Eric: How am I going to get to mate?
London? By taxi? Eric: Stratton Street for me. What
Rail employee: Yeah, that’s your about you?
best bet. Go back upstairs and Fellow traveller: The Wolseley,
follow the signs to the taxi rank. please.
Eric: Great. Thanks. Taxi driver: Lovely jubbly. This
could take a while — traffic’s
base , hier: (Verkehrs-)Depot shocking today.
bet , Wette; hier: Wahl, Möglichkeit
derail , entgleisen brilliant UK ifml. , fantastisch
services , hier: Züge headed: be ~ (to a place) , (zu einem Ort)
taxi rank , Taxistand unterwegs sein
lovely jubbly UK ifml. , superspitze

mate UK ifml. , Freund, Kumpel
nightmare , Albtraum
Phrase Bank
For a list of all the key phrases used shocking , hier: furchtbar
in the dialogues, see pages 12–13.
SKILL UP! 9
IN CONTEXT
There at last
On these two pages, we present
phrases for changing plans and
checking in.
The Situation: Eric Forbes

from Aberdeen is in a taxi on
his way to meet his business
partner, Vernon.
9. A change of plan 10. In the taxi

Eric: Hi, Vernon? It’s Eric. Listen, Eric: What time do you think
there are no rail services running we’ll get to Mayfair?
from Heathrow because of a de- Taxi driver: Now that we’re actu-
railment. I’m in a taxi, but there’s ally moving again, I reckon we’ll be
major congestion. I’m probably there by about 11.30.
not going to get to Central Lon- Eric: Brilliant. I’ll be able to drop off
don before 12 now. my bag at the hotel before I go for
Vernon: No worries, Eric. Why lunch. Could you drop me at the
don’t you just meet me for lunch Camberwell Hotel then, please?
then? Take the taxi to the Arts Taxi driver: Is that the one in
Club in Mayfair and I’ll meet you Berkeley Street?
there. I’ll be there around 12.15. Is Eric: Yeah, that’s the one.
that OK? Taxi driver: No problem, mate.
Eric: Yeah, that’s cool. See you
there. brilliant UK ifml. , fantastisch
drop sb. , hier: jmdn. rauslassen
congestion , (Verkehrs-)Stau drop sth. off , hier: etw. abstellen

derailment , Entgleisung mate ifml. , Freund, Kumpel
rail services UK , Zugverbindungen; hier: Züge reckon sth. , etw. annehmen, erwarten
that’s cool ifml. , okay
10 SKILL UP!

IN CONTEXT
11. Checking in 12. Good to see you!

Receptionist: Good afternoon. Receptionist: Hello, sir. Could I
How can I help you? take your name, please?
Eric: Hi. I have a reservation for Eric: Yes, it’s Eric Forbes.
three nights. My name’s Eric Receptionist: Ah, yes, Mr Forbes.
Forbes. You’re a guest of Mr Baxter’s. Mr
Receptionist: Ah, yes, Mr Forbes. Baxter is dining in the garden to-
I have your key card ready for you. day. If you’d like to follow Emily,
I’ll get the form for you to fill in she’ll show you the way.
and I’ll need to see your credit Eric: Thank you.
card, please. Vernon: Eric! You made it! Great
Eric: Sure. to see you. How are you?
Receptionist: Could you fill in Eric: I’m fine, thanks. It’s good to
your name and address, and sign finally be here. How are you?
here, here and here, please? Vernon: I’m fine. Sit down, sit
Eric: Finished. Here you go. down. What would you like to
Receptionist: Thanks. Here’s your drink?
credit card back and this is your Eric: Oh, just water to start with,
key card for room 305, on the third please. This is a cool place. Not too
floor. The lift is just behind re- shabby!
ception, to the right. Breakfast is Vernon: It’s a good place for lunch
served from 7 to 10.30 in our res- — the service is really fast.
taurant on the second floor. I hope Eric: Not like my trip from the air-
you enjoy your stay, Mr Forbes. port then?
Eric: Thank you. Vernon: [laughs] Well, no.
Here you go. , Bitte schön. cool ifml. , cool, super

make it , hier: es schaffen
shabby , schäbig
WHICH FLOOR? take sth. , hier: etw. aufnehmen
In the US, “first floor” means
“ground floor”. In Britain, like
in Germany, the first floor is Phrase Bank
the floor above the ground For a list of all the key phrases used in
floor. the dialogues, see pages 12–13.
SKILL UP! 11

PHRASE BANK
How to say it
In this section, you’ll find a collection of the phrases and expressions
used in the dialogues on the previous pages (pp. 6–11).
The number (1–12) after each of the phrases refers to the dialogue it
was taken from.
Suggesting dates and times I ’m flying into Heathrow on

nd how about May, Vernon? [1]
A Wednesday morning at 9.45... [2]
I could come down on the 17th. [1] If all goes well, I should be at your
Why don’t you stay until the week- office by about 10.30. [2]
end? [1]
I’ll look into flights and get back to Hotel confirmation
you. [1] I can confirm that we have re-
Why don’t you just meet me for served... [3]
lunch then? [9] The total price for your three-night
stay is £456, including ... if required.
Agreement [3]
ednesday or Thursday — either
W
is fine. [1] At security
That’s cool. See you there. [9] Do you have any sharp items or
liquids in your bag? [4]
When it’s not convenient Do I have to take my boots off? [4]
orry, Eric. I’m afraid not. I’m in
S Put them in a separate tray, please.
New York that week. [1] [4]
What about the week after? [1] And when you’re ready, you can
step through the scanner. [4]
Making sure arrangements are
suitable Boarding
ould that work for you? [1]
W Please have your boarding pass
... or would Thursday suit and passport or ID ready for
you better? [1] inspection. [5]
Is that OK? [9] Will I have to pick it up from
baggage reclaim? [5]
Confirming appointments Can I see your boarding card,
J ust to let you know that I’ve please? [5]
booked my flights. [2]
12 SKILL UP!

PHRASE BANK
Refreshments This could take a while — traffic’s

Can I offer you anything to drink? shocking today. [8]
[6] Could you drop me at the Camber-
Could I have a coffee, please? [6] well Hotel then, please? [10]
Would you like milk and sugar
with that? [6] Saying you’ll be late
Just milk, please. [6] I’m probably not going to get to
What would you like to drink? [12] Central London before 12 now. [9]
Oh, just water to start with, please.
[12] Checking in
I have a reservation for three
Asking for information nights. My name’s Eric Forbes. [11]
Excuse me. Aren’t there any trains I’ll get the form for you to fill in
running? [7] and I’ll need to see your credit card,
How am I going to get to London? please. [11]
By taxi? [7] Could you fill in your name and
What time do you think we’ll get to address, and sign here, please? [11]
Mayfair? [10] I hope you enjoy your stay,
Is that the one in Berkeley Street? Mr Forbes. [11]
[10] Could I take your name, please?[12]
Giving directions Greeting someone

Go back upstairs and follow the You made it! Great to see you. How
signs to the taxi rank. [7] are you? [12]
Take the taxi to the Arts Club in I’m fine, thanks. It’s good to finally
Mayfair. [9] be here. How are you? [12]
The lift is just behind reception, to
the right. [11]
If you’d like to follow Emily, she’ll
show you the way. [12]
Getting a taxi PREPARE AND PRACTISE

Where are you headed? Central
Before your next business trip to an
London? [8]
English-speaking country, prepare key
Do you want to share a taxi? [8]
phrases and sentences and practise
All right? Where to, mate? [8]
them, as you would for a presentation,
Stratton Street for me. What about until you feel confident that you can
you? [8] use them fluently.
The Wolseley, please. [8]
SKILL UP! 13
FALSE FRIENDS
A safe haven
Skill Up! Audio
There are many words in German and English You can do an
that sound similar but have very different exercise on
meanings. They are called “false friends”. Business Spotlight
Audio.
HAVEN COFFER
HARBOUR SUITCASE
What’s Hafen in English? What’s Koffer in English?

Hafen = p
ort, harbour Koffer = suitcase
● The best way to explore Sydney ● Have you seen those motorized
Harbour is to charter a yacht. suitcases? I want one!
It’s not haven! It’s not coffer!

haven = Zufluchtsort; Mekka; coffer = Truhe; (pl. ) Schatulle,
Fotos: iStock (3); Modobag
(Steuer-)Oase; Geldsäckel
kleine Anlegestelle ● Fundraising is one way to
● Apparently, his family fortune replenish the university’s

was made in tax havens. coffers.
14 SKILL UP!

FALSE FRIENDS
OTHER FALSE FRIENDS

You mean… You should say… Don’t say… As this
means…
Pension , Ich übernachte guest house , I always stay pension Rente,
immer in derselben Pension, at the same guest house Pension
wenn ich in Glasgow bin. when I’m in Glasgow.
terminieren , Könnten wir schedule , Could we terminate beenden

eine Sitzung für nächsten schedule a meeting for next
Freitag terminieren? Friday?
TRICKY TRANSLATIONS , Ich werde unsere Autoreise durch die

How do you say Reise USA nie vergessen.
in English? And you can say to someone:
“Have a good trip!” (Gute Reise!).
1. When Reise refers to the travel-
ling itself, the time spent and the Trip can be found in the follow-
distance covered, it is translated ing common combinations: busi-
as journey: ness trip (Geschäftsreise); day trip
● “The politician spent most of the (Tagesausflug); field trip (Studien-
train journey on the floor.” fahrt, Forschungsreise); press trip
, Der Politiker verbrachte die meiste (Pressereise); road trip (Autotour);
Zeit der Zugreise auf dem Boden. round trip (Rundreise (UK)).
Journey can be found in the fol-
lowing common combinations: 3. When you think of the action of
five-hour journey (fünfstündige going on a journey or trip, you
Reise); homeward journey (Heim- translate Reise as travel:
reise); outward journey (Hinreise); ● “The position requires a lot of
return journey (Hin- und Rückreise business travel.” , Die Position
(UK); Rückreise (US)). erfordert viel geschäftliches Reisen.
The word travel is also used as a
2. When you talk about the whole verb:
visit, often also giving the reason ● “After university, I went travel-
for it, Reise is trip in English: ling for six months.” , Nach der
● “I’ll never forget our road trip Universität reiste ich sechs Monate
across the USA.” lang umher.
SKILL UP! 15
COLLOCATIONS
Travel time
How many verbs and adjectives do
you know that sound natural with
“travel”? Take a closer look at
our overview of travel collocations
and learn how to use them.
Adjectives with
“travel” On business
cheap travel , billiges Reisen Clive: And does your job involve
concessionary travel UK a lot of long-distance
, verbilligte Fahrten/Reisen
travel, Stan?
domestic travel , Inlandsreise
Stan: A fair bit. Not too much
educational travel
overseas travel, though.
, Bildungsreise
first-class travel
As long as it’s first-class
, Reisen erster Klasse travel, I don’t mind.
foreign travel , Auslandsreise
frequent travel
, häufiges Reisen
high-speed travel , Reisen
domestic
educational
mit hoher Geschwindigkeit foreign
medical
long-distance travel long-distance
, Langstreckenreise
recreational
overseas
luxury travel , Luxusreise
medical travel
, Medizintourismus
overseas travel , Fernreise adjectives + travel
recreational travel
, Freizeitreise
visa-free travel first-class

, visumfreies Reisen cheap
frequent
concessionary
Some of the above collocations high-speed
can also be used with “trip”. visa-free
luxury
For the difference in usage, see
Tricky Translations (p. 15).
16 SKILL UP!
COLLOCATIONS
freely
regularly
widely independently
fast
separately
slowly
together
north(wards), travel + adverbs economy class

south(wards), etc. first class
back abroad
back and forth far
home further (afield)
Travel far?
Stan: What about you,
Clive? Do you have Adverbs with
to travel abroad for “travel”
work? travel abroad travel home
, ins Ausland reisen , heimreisen
Clive: No, not at all. I travel
travel back travel independently
regularly, but I don’t
, zurückreisen , allein (ver)reisen
have to travel far.
travel back and forth travel north(wards)
, hin- und herreisen , nach Norden reisen
travel economy class travel regularly
, in der Economy- , regelmäßig
klasse reisen (ver)reisen
Collocations are combinations travel far travel separately
of words that are frequently used , weit reisen , getrennt (ver)reisen
together. They sound natural to travel fast travel slowly
native speakers of English, but are , schnell reisen , langsam reisen
often unfamiliar to learners of the
travel first class travel south(wards)
language, especially when there , erster Klasse reisen , nach Süden reisen
isn’t such a combination in their
travel freely travel together
first language.
, ungehindert reisen , gemeinsam
Use the mind maps on these
travel further (afield) (ver)reisen
pages to help you learn common
, weiter weg travel widely
collocations with “travel”.
(ver)reisen , viel reisen
SKILL UP! 17
ESSENTIAL IDIOMS
Life is a
journey First, read the two
versions of the short
conversations. Then
Travel is a good source of cover up the idiomatic
idiomatic expressions — and version and read the
not just for talking about simpler version again.
Can you remember
travelling. You can learn them how to say the same
in the short dialogues below. things idiomatically?
Living out of Check that you’ve
a suitcase
understood them
with our translations.
First, the idiomatic way
Bonnie: I love getting up at stu-
pid o’clock! First, the idiomatic way
Cliff: I know. Just like you love Lewis: The hotel’s close to the
living out of a suitcase. centre, but off the beaten track.
Bonnie: Exactly. I’d better get a Clark: Sounds right up my street.
move on — I have to be at the air- Lewis: I’ll book it now. We don’t
port at six. want to miss the boat.
Now, more simply Now, more simply

Bonnie: I love getting up at a ri- Lewis: The hotel’s close to the
diculously early hour! centre, but not very well known.
Cliff: I know. Just like you love Clark: Sounds like the sort of ho-
staying in different places with- tel I like.
out unpacking. Lewis: I’ll book it now. We don’t
Bonnie: Exactly. I’d better hurry want to fail to get a room because
— I have to be at the airport at six. we were too slow.
stupid o’clock: at ~ live out of a suitcase off the beaten track miss the boat ifml.
UK ifml. , in aller , aus dem Koffer , abgelegen, abseits , die Gelegenheit/
Herrgottsfrühe, zu leben vom Rummel den Zug verpassen
unchristlicher Zeit get a move on ifml. right up sb.’s street:
Fotos: iStock
, endlich losfahren, be ~ ifml. , genau

einen Schritt zulegen jmds. Fall sein
18 SKILL UP!

ESSENTIAL IDIOMS
Skill Up! Audio

You can do an exercise on
Business Spotlight Audio.
First, the idiomatic way

Bonnie: I feel like I’m in a rut. I
have so much work I don’t know A calm day: smooth sailing
whether I’m coming or going.
Cliff: I know how you feel. Is
there any light at the end of the First, the idiomatic way
tunnel? Lewis: I knew it wasn’t going to
Bonnie: I’m afraid not. I think it’s be smooth sailing with the new
going to be an uphill struggle for CEO.
the next while. Clark: What do you mean? Did
you get off on the wrong foot?
Now, more simply Lewis: Kind of. I have the feeling
Bonnie: I feel like my life is bor- he’s trying to steer clear of me
ing and never changes. I have so now.
much work, I’m in a very con-
fused state. Now, more simply
Cliff: I know how you feel. Are Lewis: I knew it wasn’t going to
there any signs of improvement? be easy and unproblematic with
Bonnie: I’m afraid not. I think it’s the new CEO.
going to take a lot of effort for the Clark: What do you mean? Did
next while. you get off to an unfortunate
start?
in a rut: be ~ light at the end of the
Lewis: Kind of. I have the feeling
, sich auf ausgefah- tunnel
renen Gleisen bewegen, , Licht am Ende des he’s trying to avoid me now.
im Trott (gefangen) Tunnels
sein uphill struggle: an ~ smooth sailing: be ~ steer clear of sb./sth.
not know whether , ein zähes Ringen, , glatt laufen , um jmdn./etw.
one’s coming or going eine mühselige get off on the wrong einen Bogen machen
ifml. , nicht wissen, Aufgabe foot
wo einem der Kopf , einen schlechten
steht Start haben
SKILL UP! 19

GRAMMAR CHECK
The future
Knowledge of the basics of English grammar will help you to
communicate clearly and confidently. Here, we present the
structures you need to talk about future travel arrangements.
There are several future tenses in We use will when we are making
English. In this section, we present neutral predictions:
four of the most commonly used. It’ll be all right.
This won’t take long.
1. The will-future
The will-future is also called Will is also often used in newspa-
the future simple. We use the per reports, formal written letters
will-future when we decide to do and documents:
something in the future at the The ferry goes directly to the is-
time of speaking. We call this a land and will drop passengers at
spontaneous decision: Haad Farang.
I haven’t heard back from the car Passengers who are denied a
rental company. I’ll give them a place on their flight will be en-
call later today. titled to fixed rates of compen-
I’ll send you an email with the sation.
dates and times, OK?
2. The present simple
We use the future simple when we The present simple can have a fu-
make a spontaneous offer: ture meaning when we talk about
I’ll walk you to your hotel. timetables (for buses, trains or
I’ll call a taxi for you. planes) or schedules (for concerts,
films or theatre):
We often use will after I think... : When does Simon’s plane get in?
I think I’ll try and get the earlier His plane gets in at five.
flight. And what time does the film
I don’t think I’ll have time to do start?
any sightseeing, unfortunately. The film starts at seven.
20 SKILL UP!

GRAMMAR CHECK
will-future present present going-to future

simple continuous
s pontaneous t imetables t hings you t hings you
decisions and have already have already
spontaneous schedules arranged decided to do
offers fixed plans to do but haven’t
after “I arranged yet
think...” used to predict
neutral what’s going
predictions to happen
formal based on what
documents you can see
It doesn’t start until seven, so he 4. The going-to future

should get there in time. We use the going-to future to talk
about things that we have already
The present simple has a future decided to do but haven’t ar-
meaning when we use it to talk ranged yet:
about fixed plans: We’ve decided to hold the confe
I start work at nine tomorrow. rence in Scotland this year. We’re
I usually start at nine, but tomor- going to start looking for possi-
row, I start at ten. ble venues this week.
We haven’t decided whether
3. The present continuous it’s going to be in Glasgow or in
We use the present continuous to Edinburgh.
talk about things we have already
arranged to do: The going-to future is also used to
When is Steve going to London? predict what’s going to happen
He’s going in the middle of June. based on what you can see or what
And where is he staying? you know (present evidence):
He said he’s staying at a hotel Oh, no! Look at the time! I’m go-
near Heathrow. ing to miss my train.
SKILL UP! 21

TEST
Test yourself!
See how well you know the words
and phrases presented in this
booklet by doing the exercises below.
Cover the answers at the bottom of
page 23. 2. What could you say in the
following situations?
1. Complete the sentences A. You can’t meet your busi-

below with the correct ness partner in the first
nouns. week of May because you’ll
be in Los Angeles.
A. When you’re ready, you can ................................................................
step through the ................................................................
s__ __ __ __ __ __.
B. You want to check wheth-
B. I have to pick my luggage er meeting on Monday or
up from b__ __ __ __ __ __ Tuesday is better for your
r__ __ __ __ __ __. business partner.
C. To get a taxi, go back up- ................................................................
stairs and follow the signs ................................................................
to the t__ __ __ r__ __ __.
C. You would like the taxi driv-
D. I’m already in a taxi, but
er to take you to the Ritz.
there’s major
................................................................
c__ __ __ __ __ __ __ __ __ on
................................................................
the road.
E. I have a D. You’re late. Tell your busi-

r__ __ __ __ __ __ __ __ __ __ ness partner that you prob-
for three nights. My name’s ably won’t arrive by 11.
Eric Forbes. ................................................................
................................................................
22 SKILL UP!

TEST
3. Replace each German 4.

Complete each sentence
word (in italics) in the with the correct form of
sentences below with the the verb in brackets.
correct English word.
A. Get a move on! The train
A. I’ll meet you in the lounge. ....................... (leave) in ten
I have to check my Koffer in. minutes.
................................
B. I think I ....................... (stay) in
and rehearse my presenta-
B. Are you staying at the same
tion.
Pension as me? ................................
C. When are you .......................
C. I’ll pick you up from the (go) to Manchester for your
Hafen at the end of the sail- interview?
ing trip. ................................ D. We ....................... (move), but

we don’t know when yet.
D. Let’s terminieren another E. Are you OK? Sit down and
meeting for the end of July.
I ....................... (get) you some
................................ water.
Answers:
1. A. scanner; B. baggage reclaim; Answers from page 3:
C. taxi rank; D. congestion; A. hurry
E. reservation B. “I could come down on Wednesday.”
2. A. “I’m sorry. I’m in Los Angeles that / “How about...?”
week.”; B. “Would Monday or Tuesday C. suitcase
suit you better?”; C. “Could you drop D. car travel, train travel, space travel
me at the Ritz, please?” / “The Ritz, (more options on page 4)
please.”; D. “I’m probably not going to E. “Would that work for you?” / “Is that
get there by 11 now.” OK?” (more options on pages 12–13)
3. A. suitcase; B. guest house;
C. harbour; D. schedule IN THE NEXT SKILL UP!

4. A. leaves; B. will stay; C. going; EMAILS
D. are going to move; We present all the phrases and vo-
E. will get cabulary you need to feel confident
about writing emails in English.
SKILL UP! 23

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EINFACH BESSER BUSINESS-ENGLISCH MAI–JUNI 2017

12 Monate Freude an Sprachen schenken.

PS: We are delighted to announce an exciting new

184 S. · € 5,00 · 978-3-15-019767-7

Cover story Facts & Figures

Work & Relax

Kenyan kids in the

4 Business Spotlight 3/2017

42 Business Spotlight plus

Business Spotlight Audio

For more articles, audio and exercises:

ifml.: informal word or phrase

Telephone +49 (0)89/8 56 81-16

CONTENTS 3/2017 Business Spotlight 5

The Glastonbury Festival is one of the

allow sb. to do sth. mud [mVd] , Schlamm

line-up [(laIn Vp] volunteer [)vQlEn(tIE]

6 Business Spotlight 3/2017

3/2017 Business Spotlight 7

Easy come, easy go EASY AUDIO PLUS

8 Business Spotlight 3/2017 WORKING WORLD

of having really, Fearon says.

neigt (Wortspiel mit

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Full marks to... Full marks to...

are wasted annually. This is enough to feed [)vQlEn(tIE]

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contradiction goal [gEUl]

„eine tolle Woche, eine tolle

HYDE PARK CENTRAL PARK

WALKING TOUR Sunrise Yoga Tour

PARK FESTIVAL ON 8 JULY SUMMERSTAGE ON 19 JULY

[)ekEUlEU(keIS&n] [(s§:pEntaIn] [)smEUkt (sÄmEn]

12 Business Spotlight 3/2017 WORKING WORLD

Wer beim Stichwort Sprachreisen nur an Action rund um die Welt

einem r chnologie neh lage, sonder n

kt gewo m Wettkampf en persönliche

14 Business Spotlight 3/2017

diet [(daIEt] trade union confederation

GLOBAL BUSINESS 3/2017 Business Spotlight 15

16 Business Spotlight 3/2017 GLOBAL BUSINESS

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BONDING bad guy: the ~

calisthenics plyometrics workout

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Speak up – and convince!

Zukunftsgestaltung für Unternehmen

mance and the bottom line. That’s why benefits [(benIfIts]

Here are four examples: cholesterol [kE(lestErQl]

Johnson & Johnson: “With workplace committed: be ~ to doing

for gym memberships. Johnson & John- gym [dZIm] , Turnhalle;

employees’ well-being with comprehensive benefits to help em- bunden

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The latest trends

Sport in the office

[In(vaI&rEnmEnt] , Einzelhändler work out [)w§:k (aUt]

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24 Business Spotlight 3/2017 INTERCULTURAL COMMUNICATION

certain point, buys a Mercedes and entrepreneur

give sth. a go [)gIv E (gEU]

But is there a certain inflexibility A-list [(eI lIst] overplay sth.

INTERCULTURAL COMMUNICATION 3/2017 Business Spotlight 25

26 Business Spotlight 3/2017 INTERCULTURAL COMMUNICATION

PA: (F–1) OK, Mr Sawyer. If I see Mr Braun