ENSAYO SOBRE EL TEXTO DE TREMBLAY – CULTURAL INDUSTRIES, CREATIVE ECONOMY

AND THE INFORMATION SOCIETY

Creativity is a characteristic of every human being, and all societies are equally endowed with
it. Most people associate creativity with the arts like writing a novel, painting a picture, or
composing music. These are all creative endeavors, but not all creative thinkers are artists.
Indeed, many jobs require a lot of creative thinking, despite having nothing to do with the
arts. Creativity simply means being able to come up with something new. If you can do that,
not only can you enrich your own personal life, but you’ll have an advantage in whatever field
you enter. Creative thinking means thinking about new things or thinking in new ways. It is
“thinking outside the box.” Often, creativity in this sense involves what is called lateral
thinking, or the ability to perceive patterns that are not obvious. Some people are naturally
more creative than others, but creative thinking can be strengthened with practice. The
economic policy of creativity combines harmoniously with the cultural policy of diversity.
There is the expression called »culture industry« that was coined by Theodor W. Adorno and
Max Horkheimer in response to the threats posed by the application of industrial reproduction
tehniques to the creation and mass dissemination of cultural works. The concept of culture
industry took shape in a context market by the emergence of the mass media as an attepmt
to critically analyse the standardization of contents and the pursuit of the effect which –
according to the Frankfurt School theorists was the antipodes of what a work of art essentially
is. Later development of the cultural industries in the last quarter of nineteenth century has
been accompained by the dissappearance of creative work in different sectors of artistic
practice. Later there was many different discussions about the definition of cultural industries,
but geeraly speaken, cultural industry is held to exist when cultural goods and services are
produced, reproduced, stored and distributed on industrial and commercial lines. The other
definition written by Zallo says that cultural industries are here to mean a set of industrial
branches, segments and ancillary activities that produce and distribute goods woth symbolic
content, designed through creative work, organized by self-valorizing capital and ultimatel
aimed at consumer markets with an ideological and social reproduction function.
The thing is that the market of culture is constantly unpredictable, which results in highly
random demand. Public taste is hard to predict, that is whay is hard to investmillions of dollars
in a film or TV series without having any guarantee of how public will react to it. The cultural
consumption depends on the amount of time and income available. We can also say that
cultural consumption is distinguished by the fact that it does not necessarly involve the
appropriation o fan individual copy by the consumer. The creativity and innovation is imagined
by their ideologues, technocrats and politicians are much more scientific than artistic. At
theoretical level, the concept of the creative industries contributes absolutely nothing to the
work on the cultural industries. But various economic activities require a creative form of work
in some way. Some will be pleased by the replacement of the cultural industries with the
creative industries. Creativity means to give power to imagination. Creative people invent,
imagine, problem-solve, create, and communicate in fresh, new ways. Every business requires
creative thinkers in the form of scientists, engineers, medical researchers, technology
innovators, business entrepreneurs, artists, performers, writers and illustrators, designers,
inventors, educators and parents. Those with the ability to "think outside of the box" will lead
the future and make special things happen.