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SUMMER PROJECT

(MAY-JUNE) 2009

ON

PERCEPTION OF CUSTOMER TOWARDS

SHAREKHAN SERVICES

FOR

SHAREKHAN LTD - BANGALORE

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

For the award of the degree of

P.G.D.M. (IWI)

(2008-2010)

1’st BATCH (IWI)

Dr. Gaur Hari Singhania Institute of Management & Research Page 1


DR.GAUR HARI SINGHANIA INSTITUTE OF MANAGEMENT & RESEARCH,

JAYKAYLON COLONY, KAMLA NAGAR, KANPUR

ACKNOWLEDGEMENT

I would like to take this opportunity to thank various individuals, without the support of
whom, this project would not have been successful.

I express my sincere gratitude to my Company Guide Mr. Vijay Kumar G. for giving me
the opportunity to undergo the project in such an esteemed organization, I further thank him
for rendering me his continuous support, encouragement and guidance while accomplishing
this task and also for lending a patient ear when it came to solving my problem related to the
project. The project would not have been possible without his valuable time and support.

I also forward my deep regards to my Faculty Guide Prof. Shaista Anwar for guiding me
throughout and providing me with valuable
suggestions for SUBMITTED BY:
SUBMITTED TO:
making this project a
Prof. Shaista Anwar Siddhartha Vishnoi
success.
(Assist. Prof. Roll No. 1117
Accounting & There has been a true
Finance) support and help of
many individuals I extend my gratitude to all of them for making this project successful.

Dr. Gaur Hari Singhania Institute of Management & Research Page 2


Siddhartha Vishnoi

PREFACE

“A good broker system must be able to cope with an extremely complex and dynamic
environment.”

The microstructure of the stock market in which brokers work is highly dynamic and
volatile. Many stocks are available to be bought and sold, each exhibiting its own patterns
and characteristics that are highly unpredictable. With so many options and considerations
that need to be taken into account, it is an extremely arduous task for a broker to investigate
aspects of the stock market and consistently provide effective advice to their clients.

Thus, brokers perform their day-to-day tasks with the aid of a broker system. Such a system
should provide tools for interacting with exchanges and performing analysis. As a
consequence, these broker systems are quite large and complicated by themselves.

This research aims is to analysis Stock broker on the basis of their services, products,
growth, and their subsidiaries. Because Stockbrokers are one of the main participants in
stock exchanges worldwide, they often act as an agent for their clients, making trades on
their behalf. They also act as advisors, providing suggestions to their clients on what stocks
to buy and sell.

Dr. Gaur Hari Singhania Institute of Management & Research Page 1


1. GENERAL INTRODUCTION

ShareKhan, Who? ShareKhan, What?

Dr. Gaur Hari Singhania Institute of Management & Research Page 1


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If you experience our language, presentation style, content or for that matter the online
trading facility, you'll find a common thread; one that helps you make informed decisions
and simplifies investing in stocks. The common thread of empowerment is what
Sharekhan's all about!

Sharekhan is also about focus. Sharekhan does not claim expertise in too many things.
Sharekhan's expertise lies in stocks and that's what he talks about with authority. So when
he says that investing in stocks should not be confused with trading in stocks or a portfolio-
based strategy is better than betting on a single horse, it is something that is spoken with
years of focused learning and experience in the stock markets. And these beliefs are
reflected in everything Sharekhan does for you!

To sum up, Sharekhan brings a user- friendly online trading facility, coupled with a
wealth of content that will help you track the right shares. Those who feel comfortable
dealing with a human being and would rather visit a brick-and-mortar outlet than talk to a
PC, and will be glad to know that Sharekhan offers you the facility to visit (or talk to) any
share shops across the country. In fact Sharekhan runs India's largest chain of share shops
with over3 hundred outlets in more than 275 cities!

1.2.SENSEX - Your Preferred Choice For Index Futures


“It's choice - not chance - that determines your destiny” said Jean Nidetch, the famous
author. Indian investors have several choices to manage their investments and personal
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Dr. Gaur Hari Singhania Institute of Management & Research Page 2

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