Go Live and Profit Study Guide

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GoLive and Profit Study Guide
Welcome!

I want to help get You Everywhere Now! GoLive and Profit will help
you get attention, found, seen, heard, watched & read on any device,
anytime, anywhere & on demand!
The central theme of this course is “Money Loves Speed and Time Kills Deals.” In our
popularity-driven, short attention-span world, if you aren’t using the latest “what’s working
now” resources and tools, your business isn’t going to grow and your message won’t get
heard or seen.
The good news is you have everything you need right here to make this year bigger, more
impactful and more profitable than ever.
This is an INTERACTIVE guide - every chapter link below is CLICKABLE and will bring you
directly to the video module description and all of the notes starting with the Table of
Contents. The top heading on each page will bring you directly to the GoLive membership
site so you can watch every video.
Our team has gone through and watched all the videos, written down major bullet points
and topic ideas to make it easier for you to go through the material and decide which
modules are most valuable for you.
Let’s get started, shall we? Scroll down to the “Watch Me First” to see everything!
PS - make sure you visit me on Facebook and post a comment or video about how much
you like GoLive and Profit, ok?
PPS - will you share the love and tell someone you know about GoLive and Profit right now?
Just send them to www.YEN.tv/GoLive!
Table of Contents
Section: ATTENTION 4
Watch Me First! 4
Module 1: Welcome to GoLive and Profit - The Event 10
Module 2: Get ATTENTION! What's New in Live Interactive Video 11
Module 3: How to Position Yourself as an Authority & Charge 2x-5x More 12
Module 4: Video Studio, Gear Guide, Facebook Live Teaching & Demo 13
Module 5: Get Past Your Fear with "Phantom" Broadway Star, Sandra Joseph 15
Module 6: GoLive and Profit "Attention" Panel 16
Module 7: How an Introvert Became a Facebook Live Star 18
Module 8: Facebook Ad Hacks to Find Qualified Leads for Your Business 19
Module 9: Changing the World with Video 20
Module 10: Hot Seats - Getting Attention! 21
Module 11: The Fastest, Easiest Way to Promote with Facebook Ads 23
BONUS: Broadcast to Facebook Live from the Desktop in 4 Minutes 25
BONUS: How to Get Attention & Become a Celebrity in Only 48 Hours 26
Section 2: ENGAGE 28
Module 1: Engage an Audience & "Network without a Business Card" Bonus 28
Module 2: How to Use Mobile Marketing to Capture Leads 29
Module 3: How I Reinvented Myself & Doubled My Income! LeeAnn Reed 30
Module 4: Coaching, Consulting, Speaking and Deal-Making (Part 1) 33
Module 5: GoLive and Profit "Engage" Panel 34
Module 6: Coaching, Consulting, Speaking and Deal-Making (Part 2) 36
Module 7: Kajabi - How to Create a Mini-Product 37
Module 8: Turn Your Ideas into Bestselling Books & Profitable Products 38
Module 9: How to Get Your Prospects' Attention with “Wow” Product Experiences 40
Module 10: Q&A Session 41
Module 11: How Denise Rushing is saving the Planet with You Everywhere Now 42
Module 12: How to Create Automated Webinars that Sell for You-Mike Filsaime 43
©2016 You.Everywhere.Now, Inc. -- Part of the GoLive and Profit System | 2

Bonus: How to Make Profitable Products in 48 Hours - with Mike's 10x10 Formula 46
Section 3: PROFIT 47
Module 1: Mike's Multimillion Dollar Infomercial Formula 47
Module 2: How to Get PAID, Take Credit Cards and Process Money! 50
Module 3: Copywriting, Closing & Sales 53
Module 4: Membership Sites with Pam Hendrickson 54
Module 5: PROFIT Hot Seats with Pam Hendrickson, Ed Rush & Mike Koenigs 57
Module 6: How to Create Irresistible Offers from Stages, Webinars & Video 58
Module 7: How to Automate Your Marketing, Sales & Follow Up 60
Module 8: How to Put Everything Together and Make This Work for You 62
Free Masterclass - How To Get 3-5 High Ticket Consulting Deals Each Month With
Reliability & Predictability… 63
Make Money with Webcasts, Webinars and Facebook Live! 65
The Most Powerful Tool to Get Better Clients, Close More Deals, Share Your
Message, Build an Audience, Multiply Your Income, Get Speaking Opportunities,
Become a Celebrity, Authority, Competition and Recession-Proof 67
The Fastest Way to Become a Celebrity in Only 48 Hours! 68
How to Make Profitable Products in 48 Hours 70
Book Mike to Speak! 71

Section: ATTENTION
Watch Me First!
NOTE: These are all CLICKABLE LINKS that will lead you into the membership site!
This page includes links to the entire course, all the bonuses and a video that describes
what's inside!
Successful business owners, entrepreneurs and entertainers all have one BIG thing in
common:
They know how to disrupt the status quo, get attention, present the right message to the right
market, at the right time and in the right place.
What if you could get EXACTLY what you need in one place - every tool, resource, all the
knowledge you need to future-prepare, future proof, and guide you step-by-step through
how to start, build or grow a business that leverages the latest “what’s working now and
proven to get results systems” without spending weeks, months or years and thousands of
dollars?
GoLive and Profit is what you need right NOW to build an audience, list, engage and convert
them into paying customers with Facebook Live, mobile marketing and automation. In this
easy to access system, you’ll learn the shortcuts, strategies and tools you need to:
● Mindset! This course is all about systems and implementation. In GoLive and Profit,
we’re going to deconstruct our businesses, show you what we’re doing, what’s
working now and how we’re doing it. Getting results requires a "fighter pilot" mindset
- and Ed Rush is a former F-18 Marine who landed jets on aircraft carriers. Ed's story
takes you on a journey that gets you in the right frame of mind to get the most out of
this course.
● Get ATTENTION! What's New in Live Interactive Video - In this session, Mike talks
about "what's working best" in online video, marketing, getting attention, building and
growing a business with live interactive video, Facebook Live, social, content
marketing and the latest tools to get massive results in any business, anywhere in
the world.
● How to Position Yourself as an Authority & Charge 2x-5x More - for your products
and services so you’re competition and recession proof and can charge premium
prices. Ed Rush takes you on a journey about how to package yourself, manufacture

authority and celebrity for yourself and change the conversation someone has about
you so they will pay you more.
● Video Studio, Gear Guide, Facebook Live Teaching & Demo - How to set up a home
or office studio on a budget and get my latest “Video Equipment Buyer’s Guide” with
every piece of gear I use daily and how to broadcast your message to the planet,
build an audience, get attention with no budget, without being a tech nerd and
without a team. This is the same gear I recommend to my celebrity clients and use
in my million-dollar studio.
○ To get Mike's "Video Equipment Buyer's Guide" - TEXT “GEAR” TO (858)

213-0030 or visit www.YEN.tv/Gear
○ BONUS: Broadcast to Facebook Live from the Desktop in 4 Minutes: The
fastest, easiest way to "GoLive" on Facebook Live from your desktop
computer using "BlueJeans" (in just 5 minutes!)
● Facebook Marketing Ad Hacks to Find Qualified Leads for Your Business in 12

Minutes: How to find the best prospects and customers and read their minds so you
can identify the biggest opportunities and trends in your market before they happen
and be in the right place, at the right time with the right offer.
● Deal-making strategies to sell high-end products, services, coaching, consulting or

advice in person, from stage or with online video with 7-figure consultant Ed Rush
who will show you how to influence, persuade, sell and close deals without being
salesy, slimey or out of integrity, character or changing who you are.
○ Coaching, Consulting, Speaking and Deal-Making (Part 1)

○ Coaching, Consulting, Speaking and Deal-Making (Part 2)
● How to get past and erase any fear you might have of being on stage, getting on
camera, being seen and heard even if you hate the way you look or sound with
Sandra Joseph who played Christine Daaé, the leading role in Phantom of the Opera,
the most popular and successful Broadway play in history, performing more than
1,500 times in ten years!
● The Fastest, Easiest Way to Promote with Facebook Ads: Meet Jason Hornung, the
best Facebook marketer I know who will show you the shortest, quickest, easiest
way to promote your events, sales funnels, products or services with Facebook ads
to get sales and double your money in as little as a day! You heard that right, A DAY!
He consistently generates 2:1 and even 4:1 returns on advertising IN A DAY (he is
right now for us) and he’s run campaigns for the best marketers in the world
including Frank Kern, Ryan Deiss, Mike Dillard and dozens more!

● Engage an Audience & "Network Without a Business Card" Bonus: How can you
quickly build a list of high-value prospects that are pre-qualified, know what you have
to offer and are ready to buy?This bonus will show you how Mike uses mobile text
marketing to pre-qualify prospects, automate follow up and capture their attention
with EASE!
○ To get Mike's "Networking Without a Business Card" bonus form and lead
capture system (and a working demo), text “CALLME” TO (858) 213-0030 or
visit www.YEN.tv/CallMe
● Multimillion Dollar Infomercial Formula: The psychology of creating incredibly

desirable offers, influencing, persuading and closing deals with recorded and live
video.
● How to Create Automated Webinars that Sell for You-Mike Filsaime: How to make
your sales and marketing hands-free with evergreen sales machines with the world’s
#1 authority on webinar automation and automated marketing funnels, Mike
Filsaime, the inventor and co-creator of WebinarJam and EverWebinar and we’ll give
you a 60-day free trial of the system!
● How to Turn Your Ideas and Videos into Bestselling Books and Products: The
fastest, easiest way to turn your videos or events into bestselling books or products
for sales or lead generation without more work. I’ll spoon feed you the formula I’ve
used to generate over $44mm online and create over 100 products, ten #1
best-selling books and helped over 1,000 people become bestselling authors too!
● Kajabi - How to Create a Mini-Product: The best way to capture leads, build sales
funnels and deliver digital products and membership sites with ONE TOOL, Kajabi,
that takes less than 30 minutes to learn. You'll see some brand-new, never before
seen features!
● Membership Sites with Pam Hendrickson - who is responsible for creating most of
Tony Robbins most successful products, creating programs for Success Magazine
and XPrize Founder Peter Diamandis will show you how to turn your ideas,
know-how and expertise into high-value membership sites and training programs
that make you money even when you're not working.
● How to Create Irresistible Offers from Stages, Webinars & Video: with the “Queen of
Sales Conversion, Lisa Sasevich who’s built a multiple seven-figure business she
runs out of her home!
● How to Use Mobile Marketing to Capture Leads: get attention, build rapport, create
an intimate relationship with your ideal prospect and move them towards doing a
deal with you with authenticity and integrity with Skipio.

○ For a Free Trial of Skipio and to Get the "Six Figure Text Message" Bonus, Text
"Tryit" to (858) 375-1444 or go to www.TrySkipio.com
● How to change the world by incorporating philanthropy and charitable giving into
your business to connect with more people, work with celebrities, VIPS, CEOS and
influencers with founder of the Just Like My Child foundation, Vivian Glyck (who also
happens to be my wife). This year Vivian was invited to the White House by the first
lady three times in two months, received $50,000 from actress Jada Pinkett Smith -
Will Smith’s Wife and featured by the Clinton Global Initiative two years in a row!
● How to Get Your Prospects' Attention with Product Experiences: Joe Foley from
Disk.com will share the best ways to turn your info-products into physical products
or use branded giveaways to get the attention of your prospects.
● How to Automate Your Marketing, Sales & Follow Up: Darin Adams from
InfusionSoft will show you how to capture more sales and integrate automation into
your business while showing you which sales tools and marketing funnels you need
to build a business that works - even if you're not there.
In addition to all of this great content and information, there are also panels, hotseats, Q&A
sessions, "TED" style presentations by several of our customers and special offers made by
guest presenters if you want to go deeper into their topics. Browse and enjoy!
Here are Your Fast-Action Bonuses - All in One Place

● Bonus #1: My newest “Facebook Live and Desktop Video Equipment Buyer’s Guide”
and Video: How to set up a home or office studio on a budget with every piece of
gear I use daily and recommend to my celebrity clients - all the way to what we’re
using in my million-dollar studio. With it, you’ll be able to “GoLive and Profit” with
Facebook Live and YouTube interactive streaming video!
● Bonus #2: Erase Your Fear of Camera and Stage Phantom-Style! How to get past
and erase any fear you might have of getting on camera, being on stage, getting
seen and heard even if you hate the way you look or sound with Sandra Joseph who
played Christine Daaé, the leading role in Phantom of the Opera, the most popular
and successful Broadway play in history, performing more than 1,500 times in ten
years!

Note: These Bonuses Will Open Up in a Separate Membership Site That You've
Received Access to:
● Bonus #3: Close 2-3 deals this week! “Money Phone”: You’ll get my brand-new
system that I’ve used to close $2,700, $7,700 and $19,000 deals with text messages,
video and a smartphone. If you don’t have a list, you’ll love this bonus because you
can start getting and closing deals in as little as a DAY! No list required!
● Bonus #4: Automate Your Mobile Marketing! with “Six Figure Text Messages”):
When you team this bonus up with "Money Phone", these scripts are all you need to
prospect, capture leads, get attention, build rapport, create an intimate relationship
with your ideal prospect and move them towards doing a deal with you with
authenticity and integrity. We provide scripts for multiple businesses!
● Bonus #5 - “Facebook Advertising Mastery Secrets”: This ADDITIONAL training

shows you how to advertise your business on Facebook and demonstrate the exact
approach using Facebook ads to generate 2:1 to 4:1 DAILY advertising ROI. You read
that right - we earn $1.50-$4.00 for every dollar we invest daily! We reveal the precise
methods we're using right now that you can adapt in your business too. You'll see
real ads, real landing pages and demonstrate how to research, find a market with
money, how to target your ideal customer, the best ads to use AND how we are
using 100% automated webinars to convert daily traffic into daily sales!
● Bonus #6 - “Automated Marketing Machines” - Get Total Sales Automation with

Webinars and Webcasts: How to make your sales and marketing hands-free with
evergreen sales machines with the world’s #1 authority on webinar automation and
automated marketing funnels, Mike Filsaime, the inventor and co-creator of
WebinarJam and EverWebinar. Mike and I break down our best-converting webinars
for you step-by-step.
Here are trials to nearly every tool and every vendor we use
in our business:
These trial memberships are worth nearly $1,000 for all the software tools we use in our
business including:
● A 60-day trial to EverWebinar and WebinarJam to automate your marketing and

webinars ($149 value)
● A 60-day trial to Kajabi to build automated sales funnels, online membership sites,
do all your marketing emails and build web sites in one place ($258 value)

● A 30-day trial to Skipio, the mobile marketing system that we use to capture leads,
build rapport and connect with mobile text, voicemail, images and videos with
intimacy and integrity ($397 value). The team at Skipio will set you up with
pre-written messages and scripts that can be adapted for any business so you don’t
have to do any work. You can also join by sending a text message,"Tryit" to (858)
375-1444
Just one tip, one idea, one nugget, one tool, one introduction, one trial could make or save
you tens or hundreds of thousands of dollars, weeks or months in lost or wasted time and
effort.
Absolutely EVERYTHING we teach and demonstrate in this system we’ve tried ourselves,
proven it works in our business after modeling the best of the best. I’m using these
strategies as I build another company, this time simpler, with fewer moving parts and fewer
expenses.
You don’t have to know or do everything to get massive value from this information. You
don’t need to be a techie or a nerd to get results. What is important is that you’re getting the
latest knowledge from people who are getting results and are in the trenches right now, not
six months or two years ago.
Money loves speed. Time kills deals.
There’s no such thing as get rich quick - but there is get rich smart.
Dive in, post your comments, build relationships with other members and START CLOSING
DEALS!
I can't wait to see you online or at one of our live events soon!
Mike Koenigs
PS - Ed and I practice what we preach - and if you want to Get 3-5 High Ticket Consulting
Deals Each Month With Reliability & Predictability...Even If You've NEVER Had A Consulting
Client Before, register here

Module 1: Welcome to GoLive and Profit - The Event

Get in the right mindset to "GoLive and Profit" with Ed Rush.
This program is all about systems and implementation. Over the course of the modules,
we’re going to deconstruct our businesses, show you what we’re doing, what’s working now
and how we’re doing it.
Getting results requires a "fighter pilot" mindset - and Ed Rush is a former F-18 Marine who
landed jets on aircraft carriers.
Ed's story takes you on a journey that gets you in the right frame of mind to get the most
out of this course.
We’re in this together. It takes a team.
It takes a community.
It also requires implementation, systems, process and mindset to put everything together
and make it work.
This module introduces the event and setting the mindset for the participants. It also
informs participants on how to be able to get the most from the event.
● The most important thing is trust your instruments
● Trust your training
● Look out for one, really, really good idea. Take it in your notes. Take it into action.
● When in events write in 2 columns. The first column is action item, the second one is
deadlines.
● List down action items that you can do

Module 2: Get ATTENTION! What's New in Live Interactive

Video
We live in an attention getting culture a culture. You need to disrupt, gain attention, get
someone’s time. It’s a popularity contest out there. Online, we have 2 seconds, 20 seconds
or 2 minutes to build relationships.
Accept it as a fact that everyone gains a version of reality through their phone. Getting
found, heard, read, listened to is what is required to succeed.
The “You Everywhere Now” System: Create once distribute everywhere to every device –
Marketing Roadmap. It can be distributed to video sites, podcasts, Social Media, blogs and
others.
● Use live interactive videos
● Books are still a good media to use
● Amplify your time by automating everything
● Market Trends & Behaviors
o It’s about popularity, not about content or truth anymore

o Every business is a media company and broadcaster (Live Video and
Facebook Ads)
o Audience is the Universal Currency
o Community & Movement [We/Us vs Them]
o AI/Chatbots/Auto Messaging
● Those who have audiences will always be one who will have the money
The “You Everywhere Now” Manifesto: “Create a movement, create a win. Pick a profitable
market, create a message, and use live interactive video for your medium.”
● The YEN Fast-Cash Product Creation Formula
o Prepare – Pick a profitable market, know it’s message

o Present – AN offer that solves a specific problem
o Perform – Record the Product Live or Virtually to Your Market
o Promote – Yen Attention with Live Video + Facebook
o Profit – Sell the Product with Evergreen Webinars & Paid Traffic
You have to educate people all the time so they will buy from you: use content online,
videos, Facebook live to generate leads; use automated webinars to sell products; give
away a book online is one of the best ways to generate leads; make in demand products;
have social proof (this is critical and important)

● Systems that you can use: Webinarjam, Everwebinar (use the free trials)

Module 3: How to Position Yourself as an Authority & Charge

2x-5x More
This module talks about how you can increase your authority status and know the
"language secrets" of the most influential negotiators.
It’s also about "How to Talk About Yourself and Positioning".
You can model his powerful techniques to walk in, get and close bigger deals faster without
compromising yourself or coming across as being salesy or slimy.
● You were made for more
● What would you do if you know you couldn’t fail?
● How to change the world and still make it home for dinner?
o Choose a big WHY

o Find something big – Go Big
o Create a message based on empathy and understanding – fear, anger,
scarcity
o Be interesting
o Create a cohesive brand package
▪ Take pictures of yourself to represent the brand
▪ Use the same colors and fonts on different media
o Stream Live – just stand in from of a camera and stream live. Start
connecting with your audience
o Target ideal market with content-based Facebook ads
▪ Specify target demographics
o Interview Key Leaders for Podcast/Show

▪ Make an interview hit list (8x8). Make a list with people that you want
to get in with and make a list of credible individuals
o Use Facebook, book and speaking to build a following
● Get emails and phone numbers. You can do this by giving out free books

Module 4: Video Studio, Gear Guide, Facebook Live Teaching &

Demo
In this session, Mike talks about "what's working best" in online video, marketing, getting
attention, building and growing a business with live interactive video, Facebook Live, social,
content marketing and the latest tools to get massive results in any business, anywhere in
the world.
This module talks about how to broadcast your message to the planet, build an audience,
get attention with no budget, without being a tech nerd and without a team.
The same content can be turned into books, marketing materials and products
simultaneously.
How to get Mike's "Video Equipment Buyer's Guide" - TEXT “GEAR” TO (858)
213-0030 or visit www.YEN.tv/Gear
● What do you need for Facebook Live?
o Personal page
o Verified fan page
o Business Facebook Account
● Facebook live advantages
o Engagement – notification
o Share audiences
o You can stream live up to 90 minutes
o 24/7 broadcast
o Broadcast to private FB groups
o You can schedule events
● Facebook Live Best Practices
o Regularly Scheduled Content

o Package and Brand your content
o 7:00 am / 11:00 am/ 8:00 pm – appear to be the best times
o Show up in visually Interesting Environments
o Make it Highly Interactive & Engaging – acknowledge audience showing up
o Be intimate stream from 12-20 minutes
● System #1
o Phone
o Selfie stick with a stand
o Clip-on wide angle lens
o iRigHD Microphone or Lavalier Mic

● Brand yourself, put a monitor behind you
● System #2 (around $300)
o iOgrapher Holder
o LED flat panel Light
o Rode VideoMic
o OR Samson x1U handheld
o Or XPD 1 Lavalier Tripod
● Using multiple cameras, a computer screen, overlays – use switcher studio
● System #3
o LiveStream Mevo
o iPhone or iPad
o Microphone Stand
o Optional Microphones
● Facebook Live from the Desktop
o BlueJeans (or OBS/Wirecast)

o Logitech c930e Webcam or DSLR + Magewell HDMI Adapter
o Blue Nessie / Yeti Microphone
o Led Panel Light
● PromptSmart for iPad used as a teleprompter for $15
● Virtual whiteboard – use iPad Pro + Apple Pencil + Notability App
● Airserver app can send the screen from the iPad to a Mac
● Screenflow app to record screens
Note: all of the links to these products and software are in the Gear Guide.

Module 5: Get Past Your Fear with "Phantom" Broadway Star,

Sandra Joseph
In this module, the speakers talk about how to Express Your Creative Voice with Courage,
Authenticity and Confidence.
It’s also about how to get past any fear of being on stage, being on camera, being heard
and seen.
● Do not stay invisible – say yes, even if you’re afraid
● Get coached and trained to get past your fear
● This is it, this the shot that I got – we all had this feeling
● Be ready when the opportunity arises
● When you go live, there are times that you can get your way
● When you go live, just be there, enjoy and experience it
● Be convinced by your presence when you go live
● Wang thang (Tibetan word) - authentic presence
● Set your intention to what you want to do
● Say a little prayer before you go live
● Say “yes” to what is when you are live
● When something goes wrong it’s an opportunity to be alive
● How to condition your voice before you go live
o Hydration is important – drink room temp water

o Drink Throat coat tea
o Talking is more toxic than singing
o Be mindful of how you use your voice
o Sleep – a tired body is a tired voice

Module 6: GoLive and Profit "Attention" Panel

This module discusses “What’s working now?”.
Take something away, implement and do it yourself.
Different strategies being used by consultants and people who use Facebook Live.
How are other entrepreneurs getting attention in their business?
How are they using the You Everywhere Now strategies to get found, seen, heard, watched,
listened to and read anytime, anywhere, on any device and on demand?
Pay close attention to the tactics, the strategies and the mindsets each of these panel
participants are using in their business and how you can model them in yours.
● Use Facebook live to reposition and create authority by delivering content
● Mix videos from two different locations by using a virtual studio – can be a source of
income
● Use Mevo for Facebook live
● Interview people with products
● Use paid traffic to monetize Facebook Live
● 22Social is a Facebook app which let’s them join sweepstakes in exchange of their
Facebook information
● Pick a market, understand the messaging and then borrow influence from someone
else
● A lot of people spend a lot of time making content but fail to follow up and it’s a big
hurdle
● Referrals is one area where money comes from
● When you start going live, people may not watch you just yet but use it to practice
● Create a structure of the shows

Are you looking for the fastest, easiest and most effective way to quickly grow your
business with expert guidance and accountability?
Would you like to incorporate a "You Everywhere Now" strategy in your business and use
the latest "what's working now" techniques to get to profitability faster?
Ed and Mike have 5 remaining business coaching and mastermind opportunities available
for the coming year.

This is an invitation and application-only program for "right fit" entrepreneurs and business
owners.
You'll receive direct access to Ed and Mike, exclusive members-only trips to Napa and other
interesting locations and 1:1 coaching days with Ed and Mike where you can bring your
spouse, business partners and team to the meetings.
To be considered for this exclusive program, apply here: www.YEN.tv/Coach
To watch a presentation that describes the opportunity in detail, go here.

Module 7: How an Introvert Became a Facebook Live Star

Join John McCabe in his "TED-style" Talk: “How I Used You Everywhere Now to Produce a
Facebook Live Show".
Are you an introvert? Scared of being on camera?
But do you still have a message to share and a desire to grow your business with video and
"You Everywhere Now"?
John produced over 60 episodes of his show in less than 100 days to prove he could do it
and prove it could be done. He's going to share what comes next.
● Authority accelerator coach – accelerate your authority in 100 days or less
● Every single person has the power to get attention on any device and change the
world
● The smartphone is a very powerful tool to get attention
● Share your ideas and don’t let it die inside you
● Content should be on different mediums and you should be persistent
● Formula on how to get attention to build business and impact people’s lives in the
shortest possible time and it works every single time
● A2 = [(x) LV + (y) RC + (10x) DE] x 100d
o LV – Live video
o RC – Repurpose content
o DE – Distribution and Engagement
o A2 – Rate of your Authority Acceleration
o X = Hours per week you commit (1 is the minimum)
o Y = Number of social platforms (4 is the minimum)
● Don’t check yourself when you’re on camera
● Do something once and use it in other media

Module 8: Facebook Ad Hacks to Find Qualified Leads for Your

Business
How can you use Facebook to know FOR SURE if there's a "right fit" audience with money
for your products and services?
What if you could be shown a brand-new powerful hack that will let you get target the
perfect customer for your business and close them with a simple message on Facebook?
Prepare yourself for a special quick video, Facebook Ad Hacks with Jason Hornung.
Jason is the You Everywhere Now AOR (Agency Of Record) and responsible for helping us
produce a 2:1 to 4:1 ROI on our advertising spend and generating sales in ONE DAY for our
marketing funnels.
Pay close attention to Jason because his strategies WORK!
This module discusses strategies on who to produce good ROI ratios on advertising and
generating sales in ONE DAY for marketing funnels.
It also talks about targeting the perfect customer for our business by using Facebook Ad
Hacks.
● Facebook App Manager is a free tool in Facebook
o Find targets
o Use keywords
o Find fan pages
o Page Likes options – can be a source of initial targets
● In the ads manager, you can use a messenger type ad
o This allows you to engage your audience

o This will allow your audience to send a message and you can have automated
responses
● It’s unique and cheap

Module 9: Changing the World with Video

This course isn’t all about the money. You’ll find out how to change the world by
incorporating philanthropy and charitable giving into your business to connect with more
people, work with celebrities, VIPS, CEOS and influencers with founder of the Just Like My
Child foundation, Vivian Glyck (who also happens to be my wife).
This year Vivian was invited to the White House by the first lady three times in two months,
received $50,000 from actress Jada Pinkett Smith - Will Smith’s Wife - and featured by the
Clinton Global Initiative two years in a row!
Here are some of the things you'll learn in this segment:
● How to start a movement by partnering with a non-profit, integrating philanthropy in

your business with a cause, purpose or charity.
● Access celebrities, create a legacy and find your true purpose and calling by giving.
Key Ideas:
● When you incorporate some non-profit philanthropy, your audience spends more
time with you and spends more money with you.
● People that are inaccessible for you shows up when you lead with your heart and
when you’re doing good
● If you show what is in your heart, they’ll trust you more.
● Start with something small
● Choose to incorporate giving into your business
To learn more about the Just Like My Child Foundation or provide support, visit
http://www.YEN.tv/jlmc

Module 10: Hot Seats - Getting Attention!

In this module the hot seat panel answers questions of the audience.
Kickboxers - Business
● Listen to others in how they made their business successful to make your business
successful
● You could teach what you do and how you do it
● Teaching others how to do what you’re doing is more profitable
● Get yourself out of your business
● Learn new things, create things, communicate things
● Streamline your business, and get out of your business
Sure-step
● Problem: How to increase your audience

o Tell Facebook the people that you want to see your ads
o Remove people that you don’t want like refunders
● Take advantage of targeting by having Facebook send ads to customers who have
visited your website sales’ page but haven’t bought yet
● One of the easiest wins is to resell to your customer base
● Give your customers to buy something else from you
Regulatory Specialists
● How to reach clients who are older?

o Learn what people want
▪ More money
▪ More impact
▪ More time
o Who are they? What are they? What do they want? Where are they?
o Look for the right media to use like Linked In
● Targeting customers is usually done by Facebook for you

Are you thinking about or do you have a business that requires you to coach, consult,
advise or solve client or customer challenges, diagnose problems and quickly come up with
solutions?
Is your marketing is NOT where it needs to be - or where it should be?
Watch Mike, Ed and expert guests as they diagnose and "cure" business, marketing,
messaging challenges for each hotseat participant.
Pay attention not only to the content and solutions they provide - but to HOW they do it.
BTW - if you're interested in applying to become a business coaching client or mastermind

member with Mike Koenigs and Ed Rush, fill out this application: www.YEN.tv/Coach

Module 11: The Fastest, Easiest Way to Promote with Facebook

Ads
Promote Your Event, Sales Funnel, Product or Service with Facebook Ads:
Facebook ad guru, Jason Hornung discusses the latest strategies on getting and building
traffic with Facebook, the #1 advertising and marketing platform in the world, Facebook.
In this presentation, Jason talks about the most effective campaigns he's run to date that
use simple text ads and automated webinars.
He's frequently getting a 2:1 to 5:1 ROI on his and his client's investments IN A SINGLE
DAY. Think about that - how would your business and life change if you were getting $2 back
for every $1 you invested every single day?
● Facebook is involved with you and your customers therefore take advantage of it
● Why Facebook Ads for paid traffic?
o Millions are using Facebook

o It can be used for B2B or B2C
● Once you understand how to do Facebook Ads properly...
o You’ll never have to chase business again because you’ll have a constant flow
of leads coming in from your ads
o You’ll gain predictability and control in your business you’ll gain authority
status and pre-eminent posting in the market place
● You have to understand, you may have mistakes but you should learn from them
3 models you can use to be profitable selling your books, courses & consulting services
with Facebook Ads:
● Free + Shipping book offer
○ Make different offers – Upsell when the customer says yes or down sell when
they say no
● Information Product Offer
○ Direct funneling strategy

○ Have longer stories to increase the relevance of your ads by Facebook
○ Uses a webinar
● High Ticket Consulting offer
○ Uses case study video – proof that what you do works

● Make a focal point with images in your ads
● Key Take Away (Ads)
o Must have a simple to understand, benefit driven headline

o Start with image based ads to get your messaging figured out, the move to
video ads
o Long copy is better than short copy
o Address your ideal customer’s main problem, pain or frustration and promise
to help them solve it
● Key Takeaways (Landing Pages)
o Must have a simple to understand, benefit driven headline (start with it

congruent to ad)
o Pictures of people usually work best
o Use as little copy as possible
o Have your call to action “above the fold”
o Include social proof (Facebook like button)
o Ugly usually beats pretty
At the end of this presentation, Jason does make a special offer available to GoLive and
Profit members at a discount. This is the SAME training his entire team uses and we are
too.
As a special bonus, when you place your order for Jason's training, we'll give you
this bonus training system valued at $1,000:
● FBAM! - Facebook Advertising Mastery for consultants, advisors and coaches so you
can get consistent high-ticket clients
● The Big Ticket "Money Phone" Client-Getting System - step-by-step training and
scripts to get 4, 5 and six-figure clients using video and text messaging. You don't
need a website, a list or any software to get and close big-ticket clients in as little as
a day
● Six Figure Text Messages - pre-written mobile text messages that you can use right
now to get attention, build rapport, create intimacy, connect and close clients with
your mobile phone
To get the bonus, order Jason's training and then forward your receipt to
Support@YouEverywhereNow.com and we'll give you access!

BONUS: Broadcast to Facebook Live from the Desktop in 4

Minutes
BlueJeans is a very affordable service you can use to broadcast to Facebook Live and do
training or meetings in minutes. You can use it to do interviews, create products and much
more.
Facebook Live currently does NOT allow most users to broadcast live from a desktop
computer and there isn't an easy way to do interviews or record them without spending a
lot of money on equipment.
The system is REALLY easy to use and you can try it free.
● Can be used for training or live streaming events
● Can be sued for interview and creating products
● It also allows you to broadcast
● Can be connected to Facebook Live
● Can be shared to custom individuals through Facebook Live
● It has a feature which allows it to share your screen through air server in the iPad
● A slide presentation can also be shared
● Interviewing people can also be handled by the program
● It’s easy, fast to setup and cheap
Click the link above to watch the video and see how it works.

BONUS: How to Get Attention & Become a Celebrity in Only 48

Hours
Let's face it. We live in a celebrity-driven "popularity contest" world where it's almost
impossible to get the attention of your ideal prospect or customer.
How are you going to stand out, get noticed, get attention, create buzz and even get
a CHANCE to share your message, engage a group or an individual long enough to START
building a relationship?
HOW?
You've got to take matters into your own hands. You need to do what every celebrity in the
world has done - including the Kardashians, Donald Trump, Oprah and virtually other
superstar celebrity has done...
WHAT'S THAT YOU ASK?
Manufacture Your Own Celebrity!
You've heard the old saying, "fake it 'til you make it", right?
Here's what you need in to stand out and live the "You Everywhere Now" dream of getting
attention, found, seen, heard, watched, read, on any device, anywhere, anytime and on
demand.
If you want to stand out, get attention, attract better customers, close more deals and
increase your profits without doing more work in this noisy, overwhelmed planet while
everyone is staring at their phones all day with an attention span that's shorter than a
goldfish...then you need a "Celebrity Toolkit" that forces an audience to pay attention to you
and packages you like a pro.
Here's what you need in your "Celebrity Toolkit":
● A media kit including celebrity-quality photos and headshots
● A "sizzle reel" that makes you look like you're a pro on camera, comfortable giving
interviews, like you've been on TV for years
● A polished 30-second "elevator speech" that grabs attention and tells your prospect
who you are, what you do, who you do it for and why they should pay attention and
listen to you

● A short, 4-8 minute, high-quality television-quality, interview-style mini-infomercial

video where you can share your story, share your business and provide a "call to
action" to get people’s attention NOW, not tomorrow, next week or next month
● You need to know how to "Go Live" with Facebook Live from your own home or
office studio, even if you aren't a techie
● And you need to get PROMOTED online!
In this video, you'll see real-life examples and a breakdown of what all of this looks like and
how it's possible to "manufacture celebrity" in as little as 48 hours - even though it typically
takes most people 18-36 months (or longer) to do!
And if you want to take action and shorten the cycle yourself, check out the Celebrity
Bootcamp where you can go behind the scenes, get professional coaching, masterminding
and walk away with a complete celebrity package and get promoted to Mike's entire social
following!
If you have any questions, call (858) 227-9108 x102 or email

Support@YouEverywhereNow.com

Section 2: ENGAGE
Module 1: Engage an Audience & "Network without a Business
Card" Bonus
This segment "sets the stage" (literally) for you to build and grow your business!
How are you going to use "You Everywhere Now" to get attention, engage and profit from
your audience?
How can you quickly build a list of high-value prospects that are pre-qualified, know what
you have to offer and are ready to buy?
● We live in a popularity contest culture just like snapchat and Facebook
● Create a movement, create a win. Pick a profitable market, create a message, and
use live interactive video for your medium.
● Focus on profitable markets
● The world right now is living through their phones
● Money loves speed. Time kills deals
● Never meet another man or woman in their battlefield – do not bring a business card
o Make sure you know what each other does by answering questions and
letting them fill up surveys
● Always create an unfair advantage for yourself

Module 2: How to Use Mobile Marketing to Capture Leads

How to Use Mobile Marketing to Capture Leads with Your Livestream Events & Build 6
Figure Mobile Texts: Jason Turley from Skipio demonstrates powerful, integrated mobile
marketing to build intimate connected relationships to build and grow your list.
● Skipio is a mobile text marketing tool
● What does Skipio do?
o Makes you connect with a large number of customers personally

o Allows you to connect with a thousands of clients
o Increases your retention level
o Moves the needle for your business
o Allows you to create a situation where your customers will never leave you
● People leave business but they don’t leave relationships so you need to build
relationships
● The average person sees 264 online ads every day
● Email opens rate is 20%
● 70% of customers don’t return
● Facebook clicks is .17%
● Skipio 96% open rate within 20%
● Text messaging is very powerful in marketing and building relationships
● Building relationships is different from just giving information
● Skipio demo
o You can separate clients based on demographics

o You can send text messages, emails, voicemails, SkipPay (invoices), skiptrack
(links)
o Create a new campaign (new customer campaign)

▪ Reaching out personally and giving information
▪ Include pre-built campaigns for different businesses
For a Free Trial of Skipio and to Get the "Six Figure Text Message" Bonus, Text
"Tryit" to (858) 375-1444 or go to www.TrySkipio.com

Module 3: How I Reinvented Myself & Doubled My Income!

LeeAnn Reed
How would you like to 2x or 3x your revenue in one year? What's missing? What do you
need to make that a possibility? Tools? Training? Strategies? Accountability? Coaching?
Lee Ann Reed talks about, “How I Tripled My Business with Fast Implementation and You
Can Too.”
Less than two years ago Lee Ann would have never considered walking on stage or being
on camera.
But she not only did it - she's increase her income, quality of live, completely reinvented
herself, her business AND the type of clients she's attracting and working with!
● If you want to be successful, do what successful do.
● 90% of the businesses fail during the first year
● A good book to read – 7 habits of highly effective people
● Lee Ann Reed’s C-Suite Plan
o Step 1 – Conviction
▪ My mission, my b Big WHY, Tell everyone!

● Support my family, meet my financial obligation
● Reduce small business failure rate by at least 50%, boost the
economy
▪ My profit goals
● Profit takes priority, not revenue
● Pay myself first
● The more make, the bigger impact, the more I can give
▪ My lifestyle goals
● Family first
● Help clients achieve their profit goals
▪ My mindset
● Here to be of service, but not to everyone
● Abundance mindset, “I am worth it”, “I believe”
● Concentrate of upgrading our current clients before getting new
clients

o Step 2 – Courage
▪ My ideal client
● Pick a nice, say no and refer
● Expert in your niche, know their pain points, wants and desires
as well as your family’s
▪ My pricing strategy
● Value pricing
● Raised prices 20% each year
● “It’s none of my business what my client is willing to pay”
● Upgrade current clients to higher level services
▪ My mindset
● Here to be of service, but not to everyone
● Abundance mindset, “I am worth it”, “I believe”
o Step 3 – Celebrity (easy to charge a premium)
▪ Strategic Trusted Advisor

● Become known as an expert for a particular service in your
specialized niche
● Speak at niche industry conferences
● Write articles/blogs for niche industry trade publications
● Allows premium pricing for your consulting services
● Be exclusive and expensive
▪ Bestselling author in your niche
● Use book as a free lead magnet
● Book press release leads to podcast interviews, TV
appearances
o Step 4 – Consistency
▪ Branding – who are you, what do you stand for?

● Public image (website, linkedin, FB)
● Must match personal convictions/integrity
▪ Service offerings
● Recommend no more than 3
● Create service bundles (silver, gold, platinum)
▪ Systems for everything
● Financial (QuickBooks online)
● Procedures (client acquisition, client onboarding, service
delivery)

o Step 5 – coachable – Do whatever Ed & Mike say
▪ Vision and possibilities

● Challenges you to dream big, and makes you believe you can
implement your dream
● Sees more for you than you can see for yourself
▪ Accountability
● Supports you, but kicks you in the butt when you need it
● Reminds you to celebrate your successes
▪ Your trusted advisor
● Someone you trust, who has your back
● With you on your journey, not so lonely
● Concentrate on profit
● Create and implement on your C-Plan

Module 4: Coaching, Consulting, Speaking and Deal-Making

(Part 1)
If you want more income, impact and lifestyle improvements (time, money and family
freedom), this module will prepare you for breaking out of the current mindset that holds
you back from the "more" you're seeking.
Ed begins by taking you on a journey of self-basement using a "scorecard" system. Ed talks

on how to bring a prospect through the sales process that results in them wanting to buy
your products, services, coaching, consulting and advice. Your shift in consciousness will
enable you to achieve more than you imagined.
● Ask yourself how much profit you want for the year
● The qualities or characteristics of successful individuals
o Answer the score card: http://www.YEN.tv/EdScorecard
● Be a very strong ‘wanter’
o Want things without answering why and how

o Set your mind on doing things
● We live in abundant world. Set your mind on the abundance that we have.
● Everyone needs constant growth: your market is changing – you need to change
● Fail, fast, next
● Everything that happens in your business is not your fault but it is your responsibility
● Here is what you owe the world? You owe the world love, period.
● Position yourself. Once a client is removed from your list, it can be replaced.
● Listen to suggestions on ideas
● Don’t take every comment, criticism, every negative thing thrown to you.
● Take down the important comments of the people around you.
● Two things to do everyday: get customers and get leads
● Three types of info: data; knowledge; wisdom – invest in this
● Invest in yourself

Module 5: GoLive and Profit "Engage" Panel

What's the best way to achieve more success in your life and business?
Modeling other people who have what you want.
In this panel with some of our successful coaching and consulting clients: Susan
Burlingame, Denise Rushing, Miguel De Jesus, Scott Tucker, Lee Ann Reed, Ed Rush will ask
each of them to share their implementation and speed strategies they're using to grow
their businesses.
Pay close attention to the questions Ed asks the panel - and how each of them use Ed's
influence, persuasion and positioning techniques to achieve success.
Every breakthrough is a result of a shift in mindset - and perception.
● Pick the project that you would want
● Analyze every implantation on the amount of profit not the income that it would
make
● Read a new program, read a new book and get new ideas
● Implement quickly by hiring the very best
● Create a survey and direct customers to it
● Don’t be cheap on the way to success
● It’s very easy to get cluttered therefore take notes during coaching. Stay organized
● Have a morning ritual to be creative and to meditate
● Have time off from your phone to focus on creativity
● Get up early
● Have a monthly calendar
● Do not overbook yourself
● Look at the tasks for the day and look for the things that makes money
● Zone out from your tasks to give time for other stuff
● As an entrepreneur, expand your understanding in different areas
● Do something physical to control your thoughts
● Learn declarations about yourself

● Flood your minds with positive aspirations that you believe are from God
● Turn off notifications so that you check your messages when you want to
● Tie your pricing to your work
● Always work on your skill set
● Look for somebody to help you in the next level of your achievement
● As entrepreneurs we don’t have a pause

Module 6: Coaching, Consulting, Speaking and Deal-Making

(Part 2)
In this module, Ed and Mike describe how they work with entrepreneurs and business
owners to earn more, live more and give more.
The fastest way to get results is with mastermind groups and coaching.
● Start with: What do I want and what do I need?
● Educate your customers. Get in front of the right people
● What the program contains: Plan, purpose, profit
There are two programs:
● Mastermind program
o Get to know the business – free of charge
o Three mastermind meetings – 2 out of 3 attendance is fine
o 12 calls for the year – what’s working every month
o Be a guest on the show
o Attendance on dinners
o Invitation to other events
o 3 calls with Ed
● Mastermind and coaching with Ed

o Coaching day with Ed
o 6 calls with Ed
o Get Ed’s cellphone number
Watch this module with two outcomes in mind:
1. Watch how Ed presents a big ticket offer

2. Consider joining a business coaching and mastermind group
To apply for Business Coaching with Ed Rush and Mike Koenigs, visit
www.YEN.tv/Coach

Module 7: Kajabi - How to Create a Mini-Product

KAJABI: How to Create a Mini-Product to Sell or Use for Lead Generation in Less Than a
Day.
To get the Free Kajabi trial, visit: www.YEN.tv/Kajabi
● Kajabi is a marketing automation and digital education platform
● Kajabi is an aboriginal word which means to take flight
● Teaching online is the new small business
● What you know is your biggest asset
● Teaching online is not just for experts
● You could create courses and sell them
● You can run your full blog in Kajabi
● Kajabi is fully customizable for your course
● Fully customizable emails is another feature of Kajabi
● Kajabi has a very simple interface
● Kajabi has a one click upsell functionality
● Do not let the hurdle of learning the technology of your business hinder you from
using it but rather use it to just share your dream by simplifying your work

Module 8: Turn Your Ideas into Bestselling Books & Profitable

Products
This is fastest, easiest way to turn your videos or events into bestselling books or
products for sales or lead generation without more work.
I’ll spoon feed you the formula I’ve used to generate over $44mm online and create over
100 products, ten #1 best-selling books and helped over 1,000 people become bestselling
authors too!
With easy and affordable tools, you can turn every client interaction or conversation into
money-making, lead generating tools that will get you off the "hamster wheel" and earning
more income.
The Big Ideas:
● Rev.com – an app that you can use to record and transcribe
● Create once, deliver it everywhere
● There are so many ways to create content
● The best way to generate high quality leads is to give away a book (not an eBook)
● Some things to do during an interview (using the camera)
o Have a good backlight

o Check your background
o Position the camera a little above your head so that you would be looking
upward
o Look at the person you’re talking to
● Do what you say what you’re going to do and it will help you sell a lot more?
● Give away books
● Books that are 80 pages or less are more saleable
The 10x10 Formula:
● 10 FAQS
● Tell 3 or more transformational stories
● Short 3-8 minute responses (it can be shorter) this can also be used as a chapter in
a book

● Rapidly create books and products
● Repurpose for social content & products
● Your book is the what and your product is the how
● 10 SAQs (Should ask questions)
● Short 3-8 minute responses
● Build credibility and trust
● Differentiate you and your product
● Create desire for your product and service
If you want to become a #1 bestselling author in 3 days and get your books published and
sold in record time (even if you're not a writer), check out Publish and Profit right now.

Module 9: How to Get Your Prospects' Attention with “Wow”

Product Experiences
How to Get the Attention of Prospects and Turn Your Products into Experiences Your
Clients and Prospects Remember.
Joe Foley from Disk.com will share the best ways to turn your info-products into physical
products or use branded giveaways to get the attention of your prospects.
● Shock and awe packages – what if you get one shot to get the attention of the
audience?
o Use colored packages

o Add a thank you card, a ribbon, a table napkin
o You can use tin boxes
o Books with LEDs in them (easy to get the attention of clients)
● What is the future of physical products?
o It would still be part of the future

o Use USBs
o Swag bags, pens, shirts, selfie-sticks
● Books can be repackaged and inserted with letters
● Use the Free plus shipping offer

Module 10: Q&A Session

Ed and Mike take a break from teaching, presenting, doing hot seats and panels to answer
some audience Q&A questions to help you build and grow your business.
They answer questions about getting attention, engaging audiences, generating profit,
coaching, consulting, masterminding, video equipment, Facebook live and more.
● Infusionsoft - a good app to use for automation of small businesses
● Send a personalized video to someone you meet
● Timeline for content is specific for every business. Or you can follow this (generic):
o Book
o Regeneration Page
o Product
o Event
● Make an offer to other people. Design your product from an event
● You can do content upside down, reverse or any way you want
● Livestream software is a good app to use for live streaming
● How to deal with lights? Start with a tent. Go to YouTube and learn from there
o You need a key light

o You need a ring light
● Which page to use for Facebook? Personal or business?
o Do your personal stuff on your personal Facebook page

o Do your business stuff on your business page
o But if it makes you money, it doesn’t really matter
● If you can do it on Facebook, repurpose it into a podcast
● It’s worth having a show

Module 11: How Denise Rushing is saving the Planet with You
Everywhere Now
Denise Rushing TED Talk: “How I’m using You Everywhere Now to Help Save the Planet".
Denise lives on a farm in Northern California with her partner and is streaming their lives to
create a business with a big purpose.
How can you turn a passion into a business?
● Conduct experiments and involve the community
● Conduct community based-experiments
● You get paid using techniques that you know
● That ‘you’ can be anything else (if you are scared of presenting yourself)
● Ask the question “what if?”
o What if I can help others
● Network marketing model
o Girl scout model

▪ Ask friends and family to do me a favor
▪ Show up where the people are
▪ Get other people to sell for me

Module 12: How to Create Automated Webinars that Sell for

You-Mike Filsaime
Mike Filsaime will walk you through How to Create Automated Marketing Funnels,
Webinars and Evergreen Sales Machines and get the most out of WebinarJam and
EverWebinar.
He talks about the webinar framework in this module.
● There’s no secret in automating webinars
● Take screenshots of what visitors are posting during the webinar
● Give freebies
● Do an encore and replays of the webinar
● Live webinars are great but you can do better in a replay
● Why most people are failing today?
o Funnels
o Freemiums
o Trip wires
o VSL’s
o Traditional Product Launches
● Use a webinar first and foremost
● You could get automatic feedback form webinars and adjust accordingly
● Do not put videos on webinar registration pages
● Import chats from live webinars.
● Use a software which allows you to answer questions during webinars on chats
● Make a table of contents during the webinar
● Webinars are Fastest, easiest and best way to market online
● Not one law alone will double your webinar profit
● Each law can easily increase overall profits by 20%
● 5 laws:
o The law of maximum registrations

▪ Solve one problem with a big bold promise
▪ Make a headline for your product

● The really good without the really bad
▪ Telegraph outcomes – how long? What will you learn
▪ Bullets – curiosity, self-assessment
o The law of maximum show rate

▪ Short cycle promotion – 3 days max
▪ Thank you page powerhouse in order – give steps to take: 1-add to
calendar, 2-share, 3- whitelist emails
▪ Indoctrination – start training immediately – give them a video, audio,
PDF
▪ Ethical bribery to show up – promise something that will be given away
at the start of the webinar
▪ Bonus tip – late breaking news email – the secret tip that will only be
live and not on the replay
o The law of maximum stick rate

▪ Structure = success – when you’re doing selling webinars, there are
four parts:
● Introduction
● Content
● Transition
● Close
▪ Use polls and charts and Q&A
▪ Open loops – you are going to learn all this… and I promise to show
you this but first…
▪ Before and after – show the results of taking action not consequences
▪ Recap the value
o The law of maximum high rate converting offers

▪ Begin with the end in mind
▪ Ensure success with bonuses
● Bonuses must overcome objections
▪ Urgency and scarcity
● If it’s special then it must expire
o The law of echo – how increase profits with replays

▪ Most replay strategies do not work
▪ Before you do a replay do a LIVE ENCORE
▪ Pre-frame your live encore – “I just got off this webinar. If you missed
it, it was amazing”
▪ Custom messages depending on behavior
▪ Escalate reason to watch an encore and replays
▪ “Now matters” – leave out dates

▪ Use a scarcity replay page
● You only have to improve 5 areas by 20%
o The 5 areas are:

▪ Registration
▪ Show rate
▪ Stick rate
▪ Offer an close
▪ Encore strategy
I've known Mike for over 10 years. He's one of the first online marketers to break $1mm in
sales in a week selling information products and has always been a remarkable innovator
and creator.
Mike is hands-down, the most knowledgeable and experienced "offer creator" and
automated webinar expert I know.
In this presentation, Mike made a special offer for his training system at an
incredibly low price (crazy in fact) that includes a free 60 day trial of WebinarJam and
EverWebinar AND a ONE HOUR CONSULTATION WITH MIKE (he normally charges
$4,000 for his time!). He has agreed to keep this offer available but ONLY until this
Sunday at midnight.
For the special offer, visit www.YEN.tv/WC

Bonus: How to Make Profitable Products in 48 Hours - with

Mike's 10x10 Formula
It's REALLY easy to turn your ideas into high-priced products or books that pay you over
and over again when you use a repeatable systematic formula.
In this video, Mike will guide you through the 10x10 Content Creation Formula that he's
used repeatedly to turn his ideas into books and 6 and 7-figure products in 100 days or
less.
You'll go through an easy exercise you can use to pull your personal wisdom, expertise,
knowledge and know-how into a #1 bestselling book, high-priced product, consulting,
coaching or advisor program that you can sell with Facebook ads and automated webinars.
Mike will also guide you through three case studies of products that were produced and
have been responsible for earning multiple 7-figures.
Are you interested in attending the Product Creation Bootcamp so you can learn how to
make, market and launch information products, build marketing funnels and promote
your products and services with Facebook Ads and Facebook Live in just two days so you
can turn your knowledge, wisdom and expertise into high-priced information products and
get paid BEFORE they're even made?
There are 3 seats available right now - at the YouEverywhereNow Studios in San Diego.
For more information and to register right now, send an email message to
Sales@YouEverywhereNow.com OR call (858) 227-9108 x102 RIGHT NOW.
Hurry - this event WILL SELL OUT!
Remember: Money Loves Speed and Time Kills Deals!

Section 3: PROFIT
Module 1: Mike's Multimillion Dollar Infomercial Formula
How do you go from building an audience, creating a product, generating leads, using
automated webinars, building a sales funnel and then turning all of that into MONEY?
Especially on autopilot?
Mike talks about a journey of psychology on how to effectively and ethically persuade,
influence and sell people without selling your soul and without having to become someone
or something you're not.
● Mary Kay Formula – if you can answer the following questions, you will succeed
o Is it easy?
o Can I do it?
o Will it work?
● Tell people how your product will work for them
● What does your market want?
o Instant relief
o Time and money compression – I will help you how to get there
o Change
o Increase in value
o Recognition
o Admiration – something you desire.
o Differentiation
● The formula
o Open: the attention getter

o Overview, welcome (what they would get)
o 2-8 minutes engagement
o 7-10 minutes personal story
● Important concepts
o More emotion, more trust

o Tell transformational stories about your best customers
o Use physical props

● Mind reading examples – cast a wide net
o It’s getting harder not easier

o Being smart, working hard and getting an education
o No middle class – either lower or upper
o You need an unfair advantage
o Your business need to be a show
o You need to be everywhere to get attention and engagement
o What are you going to do about it right now?
● Look for emotions
● Add evidence to boost your credibility
● Make a point (tell them you’ve helped other people)
● Use your story but don’t dwell on it otherwise other people will give you advice
● Establish your value based on principle
● When you have a book, you can get in front of everyone
● My name is _____ I have an idea to help you… (use this template to connect with
people)
● A book will rapidly increase your celebrity status
o Your book is the best and easiest way to get traffic
● Provide social proof
● Show the clients what you have and that it is a system
● Universal formula: I have a system for ____by ____and you will feel ____ (works for
any business, just fill in the blanks)
● Add an action taker. If they don’t take action now, they never will.
o Get this now

o Add bonuses

Watch this presentation and check out some of the offers mentioned in this video:
● The Publish and Profit Digital Course

(write a book, become a bestseling author, get promoted).
● The Publish and Profit Live Event

(3 days to become a bestselling author, guaranteed)
● Consult and Profit - (How To Get 3-5 High Ticket Consulting Deals Each Month With
Reliability & Predictability...Even If You've NEVER Had A Consulting Client Before!)
● This is an automated webinar sales funnel that you should study and model for your
business.
The secret to everything Mike shares is to recognize the human brain loves story, resolving
challenges, is attracted to something called "the hero's journey" and is driven by a
consistent sense of hope and desire.

Module 2: How to Get PAID, Take Credit Cards and Process

Money!
Ryan Ellefson from Platinum Payment Solutions shares the finer details of how to capture
credit, make sure you don’t lose money and offer credit to your customers.
All of this hard work is MEANINGLESS if you can't accept credit cards and you can't run a
business without it!
Getting (and keeping) YOUR MONEY requires relationships with a merchant provider than can
help you navigate through the often sticky and world of payment processing.
● Straight talk – collecting payments doesn’t have to be confusing
● Square vs. merchant account
o Assumes an average ticket of $100

▪ Square – 2.75% and $0.30 - $0 service fee
▪ Merchant account – 1.85% and $0.25 - $25 service fees
● When to switch to merchant account?
o When you have higher sales like above $3,000
● Education and trust is the key
● There’s a qualified and non-qualified rate
● There’s not such a thing as a whole pricing model
● Gateways – electronic bridge between your cart and the bank
o Authorized.net
o NMI
● Interchange is a wholesale pricing
o Interchange is cost
o Every single card has a different cost
● Most cards are at 3% cost
● Basic cards is around 2%
● Debit cards is between half and one percent

● Two models
o Discount rate – the bank computes and marks the qualified and non-qualified
rates
o Cost plus – takes the interchange and adds 30 basis points
● Never shop a merchant account and then ask how much they charge
● What to look for in a processor
o Relationship – should be number 1

o Rates
o Technology
● Paypal is just like stripe but with worst customer service and has service fees
● Tips
o Less is more – downplay what you want to do

o Communicate – tell the processor that you have a launch
o You are considered high risk
o Monthly discount vs daily
o Descriptor – CS number, clear, 22 characters
o Back up account
Get PAID!
Mike: Just five years ago I got a horrible call from my bank - we didn't have enough cash to
pay payroll in a week and a half. Even though we were successful, $800,000 was being held
by my merchant services company and they told me that that "reclassified" our business as
being "high risk" and didn't know when they were going to release the money.
Merchant companies can do that - they can hold your money for an indefinite period of time,
for no reason, with no resource and without paying you interest.
Fortunately, I managed to use the strategies I teach in GoLive and Profit and we produced a
product and a launch in less than a month that earned us over $1,000,000 in revenue and we
saved ourselves from insolvency.
That was a small miracle - but it all could have been avoided if I would have set up a strong
merchant services relationship with the RIGHT PERSON and the RIGHT COMPANY.
Getting (and keeping) YOUR MONEY requires relationships with a merchant provider than can
help you navigate through the often sticky and world of payment processing.

Ryan Ellefson from Platinum Payment Solutions will share the finer details of how to
capture credit, make sure you don’t lose money and offer credit to your customers.
He's my go-to-guy - and the team that handled our payments during the GoLive and Profit
Event.
All of this hard work is MEANINGLESS if you can't accept credit cards and you can't run a
business without it!
To schedule a free consultation with Ryan, visit http://www.yen.tv/plat - DO NOT

HESITATE! Set up your merchant account NOW, even if you don't need to take
money right away.
You don't want to be in a position where you're ready to start taking orders and have
to wait weeks or months because you didn't plan ahead! In fact, you'll find out why
you should probably have more than one!

Module 3: Copywriting, Closing & Sales

Ed Rush shares the latest strategies and techniques for coaching, consulting, advising,
copywriting and maximizing your revenue by picking the right clients and positioning
yourself as the authority.
● 3Ms - Market, message and media
● A good copywriter has 6 or 7 figure promotions under their belt
● You need to be able to write a good copy or know a good copy
● Questions to ask
o Who are they?

o Where are they?
o What do they want?
● 6 questions to answer to have everything you need for a copy
o Who do they love?

o Who do they hate?
o What do they love?
o What do they hate?
o What do they really want?
o What’s getting in the way?
● The delivery matters – figure what they want
● Use attract and repel as a marketing strategy and don’t be afraid to make the trade
of losing customers to gaining new ones

Module 4: Membership Sites with Pam Hendrickson

Pam Hendrickson on membership sites.
She shares her experiences producing products for celebrities including Tony Robbins,
Success Magazine, Peter Diamandis and more!
● There’s a difference between being an expert and being an entrepreneur
● A membership site is the fastest and easiest way to leverage what you know into a
business model that adds value ad makes you money
o Recurring revenue
o Can be over complicated
● The online teaching business is a billion dollar industry
10 steps to membership site magic
● MVP – minimum viable product
o Do webinars
o Conduct interviews
o Survey funnel with Q & A
o The best of – pull the best that you have
o Narrate over slides
● Establish your outcomes
o Standalone offer
o Subscription program
o Combination
o Add on offers
o Internal training: staff or contractors
o Legacy – have something online
o Lead generation
● Mold your content – about your framework
o Without a framework, your customers might get confused

o The framework of a membership site is different from other frameworks
o We learn from general to specific
o Step 1: brainstorm
o Step 2: 3x3 format: must know, should know, nice to know / know before,
know now, know later
o Step 3: Refine

● Brainstorm your title and subtitle
o Is there a clear promise?

o Is it targeted to specific audience?
o Is there intrigue?
o Does it feel easy to do?
● Educate/entertain/empower
o Have a hook and story

o Create a takeaway line
o Overview of the session
o Key points
o Call to action
o Closing line
● Render your set
o 6 membership site “must haves”

▪ Logo/title/WIIFM
▪ Contact info
▪ Clear layout
▪ Copy that direct and leads people
▪ Content: video, audio, pdf
▪ Interaction
o It’s not about the technology
● Set up your sales page
o Provides proof
o Convinces your audience to buy
o Core promise on the sales page
▪ What do you do it?
▪ Why do you do it?
▪ How do you do it?
● Help your customers implement
o Take advantage of membership sites

o 6 tips for community
▪ It’s all about the Q & A
▪ Welcome each and new members personally
▪ Be consistent
▪ Highlight members
▪ Keep driving customers back to the community

▪ Use a calendar
● Improve your site
o 10 problems with membership sites

▪ Too much tech
▪ No customer framework
▪ Too much content
▪ Content not organized
▪ Content not consistent
▪ No marketing ascension path
▪ No retention plan
▪ Lack of SOPs
▪ Poor brand
▪ Too many refunds, no success stories
● Promote like crazy
o Biggest mistake product creators make

▪ We don’t redo products
Pam made an incredibly generous (and affordable) offer at the end of her presentation
with an opportunity to work directly with her.
To learn more, visit www.YEN.tv/Pam

Module 5: PROFIT Hot Seats with Pam Hendrickson, Ed Rush &

Mike Koenigs
Are you thinking about or do you have a business that requires you to coach, consult,
advice or solve client or customer challenges, diagnose problems and quickly come up with
solutions?
Is your marketing NOT where it needs to be - or where it should be?
Mike, Ed and Pam Hendrickson diagnose and "cure" business, marketing, messaging
challenges for each hot seat participant.
● Annuities business
o Be specific in your message in the videos that you make

o Add testimonials to videos
o Touch the emotions of your viewers
o Provide more information for your clients
o Give them reasons why they need to attend the webinar
● Mary Alice Isleib: how to target audience more?
o Don’t change what you’re doing if it’s successful

o Use text messaging to target audience
o Give out business cards
o Make an offer. Get a higher offer to get people in.
o Make a video to conduct a survey and create a product
o Give free things in exchange of contact information
● Spar Street (exclusive art): how do I craft my wording?
o Proximity is power
o Create relationships with media
o Have video testimonials
o Have a brand
o Get promoted by highly influential people/group
o Create a story behind your product

Module 6: How to Create Irresistible Offers from Stages,

Webinars & Video
How to Create Your Signature Talk and Make an Irresistible Offer from Stage,
Teleseminars and Webinars with the “Queen of Sales Conversion”, Lisa Sasevich!
● Always make an irresistible offer
● Know what your clients are thinking
● There’s always a moment of transformation whether they say yes or no
● Make sure everything you do always points to an irresistible offer
o 1 on 1 high ticket selling

o Live and virtual speaking
o Promos
● Speak and make offers – listen to what they’re saying and watch what they’re doing
● Mindset in making an offer
o Be authentic in what you’re saying

o Speak free
● Look for groups who are already gathered and give free talks
o You may get money from this or new clients
● Don’t change your act, change your audience
● Do not jump from one offer to another every month
● You just need to articulate what you are offering
● Elements of an irresistible offer
o Main dish – be crystal clear what you are offering as your main offer
▪ They’re buying the destination not the plane
o Bonuses – should be few not a lot
o Limiter – time
▪ If there is a good limiter, they come to you
● Key points
o Focus on the outcome instead of the delivery

o It’s a disservice not to make an offer
o Main dish, bonuses, limiter

o Speaking is the key
● Don’t ask, would it fit? Ask, how would it fit?
● Speak to sell formula
o Develop your irresistible offer and the words to express the transformation
you uniquely provide
o Reverse engineer the body of your talk so that it leads to the sale of your offer
smoothly
o Position yourself to gain instant credibility and trust with your audience
o Seed your content so that hunger and desire builds in your prospects quickly
o Transition to your offer and convert 100% of the right people into paying
clients on the spot
Lisa has REALLY built a multiple 7-figure business that she still runs out of her
home and actually KEEPS most of that money!
Her stuff actually works - she's one of the most brilliant speakers and marketers I know.
To learn more about Lisa's Speak-to-Sell Virtual Bootcamp and to take advantage of
her continuing education offer, visit www.YEN.tv/STS

Module 7: How to Automate Your Marketing, Sales & Follow Up

This is the BIG ONE - if you're going to PROFIT, you need to capture leads, follow up, and
automate your sales, marketing and GET THE MONEY!
Darin Adams from InfusionSoft shows you how to capture more sales and integrate
automation into your business while presenting you which sales tools and marketing
funnels you need to build a business that works - even if you're not there.
● Target – create different campaigns for different people
● Attract interest – create curiosity
o Lead magnets/flirts
▪ Free reports
▪ Coupons and offers
▪ Podcasts
▪ Creative forms
▪ Loyalty programs
▪ Free education
▪ Memberships
▪ Bonuses
▪ Limited time free trials
▪ Demos
▪ Online webinars
▪ Assessments/tests
▪ Email series
▪ Values & benefits
o Create follow up – you’re not just giving away lead magnets
● Collect leads
● If you don’t capture leads, you don’t deserve to succeed
● Infusionsoft funnels your leads for you
● Snap by infusionsoft – take a picture of a business card and the program sends a
message immediately to the potential client. Get names into your database
Three things to do:
● Educate – people may not be ready to buy – put them into the database
● Offer – build a campaign – messaging changes when they watch a part of your
webinar

o You can automate the call to action by using Infusionsoft

o You can track this with the program
o Wow your customers
o Make it personal
o Automate it
● Close - People do amazing things with infusionsoft because it runs in the

background. It’s not only automated but also integrated
We use InfusionSoft EXCLUSIVELY in our business and it's the best shopping cart system
available.
If you'd like to see an EXCELLENT demonstration of how InfusionSoft works and

integrates mobile text marketing AND get a free book from InfusionSoft, text "Profit"
to (480) 428-4150.
Infusionsoft's text messaging and marketing integration is super powerful and easy.
If you'd like to get the special offer Darin mentioned in this presentation (it's a screaming
bargain), call 800.285.9904 or email ta@infusionsoft.com.

Module 8: How to Put Everything Together and Make This Work

for You
A summary of every lesson, every module and how to implement these strategies in your
business with Mike Koenigs and Ed Rush.
The bottom line:
● Use "You Everywhere Now" to get attention, build an audience with Live Video
● Understand your audience - with Facebook research hacks
● Position yourself so you can earn 2x-5x more by changing the rules
● Grow your list with Facebook (watch the Jason Hornung Facebook presentation)
● Capture leads - using Kajabi, the only tool you need (remember, you get a free
60-day trial)
● Turn your ideas into books and products - watch the presentation with Mike
● Create membership sites that pay you even when you aren't working - watch the
Pam Hendrickson presentation
● Sell with live or evergreen webinars - watch the Mike Filsaime presentation and use
WebinarJam and Everwebinar (you get 60 day free trials)
● Create irresistible offers and tart speaking and using teleseminars and webinars to
grow your business even more
● Join a mastermind and get business coaching to get to the PROFIT even faster!
● Get motivated and inspired to do live video
● It’s not about how many people you go in front of, it’s about the message that
matters most
● Messaging genuinely works
● Make sure that you are getting paid
● It all comes down to you taking action
● Keep doing things that are effective
Make sure you go through every module of the GoLive and Profit course and training. Take
notes and IMPLEMENT! Good luck - and make sure you share your success with us on our
Facebook page!

Free Masterclass - How To Get 3-5 High Ticket

Consulting Deals Each Month With Reliability &
Predictability…
Even If You've NEVER Had A Consulting Client Before!
Here's Just SOME Of What You'll Learn in this Free Masterclass:
1. You’re going to see, a single step-by-step lead generation and sales method that
closed a $29,000, a $70,000, a $8,900 and an $18,500 deal in two weeks that can
be used in any business with no training, no experience, no software or special
technology required.
2. You’re going to discover how someone who failed Kindergarten (Ed Rush) became
the #1 fighter pilot in the Marine Corps and how the same strategy he used can work
for you to close bigger deals for more money. NOTE - it’s crazy...there is literally a
1-to-1 correlation of this “cockpit” strategy into business.

3. You’ll find out the 6 main things that are holding you back from closing $10,000+
deals right now. (Make sure to bring a pen and a pad of paper...these are
important...and ONE will surprise you.)
4. Ed is going to give you a step-by-step checklist - so that when you line these up,
you are flat out guaranteed to start making money and helping people.
5. NEW (never-before-seen-or-heard) Content. Ed Rush and I have been working on a

totally new approach to closing big consulting deals. This approach called the
“6-Figure Text Message” has been instrumental for us in closing deals between
$29,000 and $70,000. And we’re going to show you the exact formula,
word-for-word.
6. You'll see the result of 4 years of research that we call “The 5 Most Lucrative
Business Models.” (One of these will surprise you.) These can create a major
breakthrough for you when you implement them correctly even if you’re in transition,
reinventing yourself or don’t have a business or product of your own.
7. You'll discover the “8 Words to Double Your Deals” Technique. If you want to either:
close more deals or close bigger deals, these 8 words are for you.
Visit http://www.YEN.tv/CAPWebinar right now - the next Masterclass is scheduled for this
Wednesday.

Make Money with Webcasts, Webinars and Facebook

Live!
Get Webcast Profit Toolkit right now for 81% off!
I rarely (if ever) do this, but right now, you can get
Webcast Profit Toolkit system for 81% off right now.
Can you say “Bonus!?!?
This program has sold for as much as $2,497.00 - so

you’re getting everything at a tiny fraction of that price
(you can get started for less than $500).
Check out this page where I explain everything.
Why are we doing this very limited sale?
Because today marks the anniversary of my wildly popular Webcast Profit Toolkit system -
the same program that has helped hundreds of business owners (just like you) discover
how to create instant credibility and fame with online video.
Listen...I could walk from San Diego to Maine on top of success stories from this program.
So...I am going to bend over backwards to get it into your hands...to the tune of 81% off.
Webcast Profit Toolkit includes an incredible program that includes live case studies, and
everything you need to start “broadcasting” your message to the world. Think about it - in
just a few days, you could have your own LIVE or recorded show.
Think you need a lot of gear?

Think again.
I’ll show you how to get up, running, and profitable with nothing more than your laptop.
But you must act now - I’m only leaving this offer up for a super short period of time.
The HALF OFF sale ends midnight this Saturday at midnight.
And when you enroll right now, you’ll get INSTANT ACCESS to the entire system.
Go here to find out more.

Plus, when you enroll in Webcast Profit Toolkit before midnight on Saturday, you get
21 additional “FAST ACTION” bonuses including...
● Bonus #1: “Million Dollar Day” Tools and Templates: Everything you need to
Prepare, Produce, Perform, Promote & Profit from webcasts including lead capture
pages, email promotion copy, event pages & show flow. These “swipe files” alone
took years to create, cost over $250,000, and produced millions of dollars in income!
This is a massively valuable bonus!
● Bonus #2: Webcast Profit Toolkit Masterclass: You’ll get access to a Virtual
Interactive Training Bootcamp where you’ll learn step-by-step how to do live
interactive programs, create a product from scratch, set up cameras, equipment and
answer questions.
● Bonus #3 - $10,000 in Less than 12 minutes: The secret “countdown” video

formula that sells for you. Three scripts valued over $10,000 each that have
produced over $1,000,000 in sales you can model for your own programs.
PLUS, there are 18 more (count ‘em!) bonuses on this page.
All told, with your special discount, you're saving 81% off the standard Webcast Profit
Toolkit rate!
That's like making the smartest possible investment in your future…for a tiny fraction of the
price. :)
Here’s your link you need to get going with Webcast Profit Toolkit, and in just minutes,
you’ll be inside learning all of the tools!
Talk soon,
Mike

The Most Powerful Tool to Get Better Clients, Close

More Deals, Share Your Message, Build an Audience,
Multiply Your Income, Get Speaking Opportunities,
Become a Celebrity, Authority, Competition and
Recession-Proof
If you want to stand out, you need the single most powerful
tool to gain a competitive edge, promote and market your
business, reach celebrity status, attract better
customers, make more money and help a lot of people too.
Best of all, there are hundreds of years of irrefutable proof

that this works in any business or industry, online and
offline, in any language, anywhere in the world.
What is this magical tool? It’s a book. Your book.

But It’s not about the book; it’s about the power it will give
you.
With a published book, you can access almost the entire human race, connect with your
perfect audience, share your message, sell more products, create buzz, and have real
authority and credibility in any market.
It’s one of the few ways to get your prospects to take you to bed with them! ;)
Have you dreamed of writing and publishing a book that's the sum total of your expertise to
attract paying clients...but you never even got started because it always seems too hard?
Maybe you tell yourself, "it will take me years to do...how do I organize it, or even start to
design a book cover?" You tell yourself you'll never be able to get it done, so why even try?
The system is called Publish and Profit that will lead you step-by-step through a system
that has helped over 1,000 business owners write, publish, and profit from books in as little
as TWO weeks. Our youngest author, Abby Richter, wrote four books in only 3 months when
she was just 9 years old! We have customers in their 80’s too. You don’t need to be a writer
to be a successful author.
To learn more, visit www.YEN.tv/Publish and if you have any questions, call (858)
227-9108 x102 or email Support@YouEverywhereNow.com

The Fastest Way to Become a Celebrity in Only 48

Hours!
Let's face it. We live in a celebrity-driven "popularity
contest" world where it's almost impossible to get the
attention of your ideal prospect or customer.
How are you going to stand out, get noticed, get

attention, create buzz and even get a CHANCE to
share your message, engage a group or an individual
long enough to START building a relationship?
HOW?
You've got to take matters into your own hands. You

need to do what every celebrity in the world has done - including the Kardashians, Donald
Trump, Oprah and virtually other superstar celebrity has done...
WHAT'S THAT YOU ASK?
Manufacture Your Own Celebrity!
You've heard the old saying, "fake it 'til you make it", right?
Here's what you need in to stand out and live the "You Everywhere Now" dream of getting
attention, found, seen, heard, watched, read, on any device, anywhere, anytime and on
demand.
If you want to stand out, get attention, attract better customers, close more deals and
increase your profits without doing more work in this noisy, overwhelmed planet while
everyone is staring at their phones all day with an attention span that's shorter than a
goldfish...then you need a "Celebrity Toolkit" that forces an audience to pay attention to you
and packages you like a pro.
Here's what you need in your "Celebrity Toolkit" to stand out and get attention:
● A media kit including celebrity-quality photos and headshots
● A "sizzle reel" that makes you look like you're a pro on camera, comfortable giving
interviews, like you've been on TV for years

● A polished 30-second "elevator speech" that grabs attention and tells your prospect
who you are, what you do, who you do it for and why they should pay attention and
listen to you
● A short, 4-8 minute, high-quality television-quality, interview-style mini-infomercial

video where you can share your story, share your business and provide a "call to
action" to get people to get in touch with you NOW, not tomorrow, next week or next
month
● You need to know how to "Go Live" with Facebook Live from your own home or
office studio, even if you aren't a techie
● And you need to get PROMOTED online!
In this video, you'll see real-life examples and a breakdown of what all of this looks like and
how it's possible to "manufacture celebrity" in as little as 48 hours - even though it typically
takes most people 18-36 months (or longer) to do!
And if you want to take action and shorten the cycle yourself, check out the Celebrity
Bootcamp where you can go behind the scenes, get professional coaching, masterminding
and walk away with a complete celebrity package and get promoted to Mike's entire social
following!
If you have any questions, call (858) 227-9108 x102 or email

Support@YouEverywhereNow.com

How to Make Profitable Products in 48 Hours

It's REALLY easy to turn your ideas into
high-priced products or books that pay
you over and over again when you use a
repeatable systematic formula.
In this video, Mike will guide you

through the 10x10 Content Creation
Formula that he's used repeatedly to
turn his ideas into books and 6 and
7-figure products in 100 days or less.
Watch this video for an easy exercise

you can use to pull your personal wisdom, expertise, knowledge and know-how into a #1
bestselling book, high-priced product, consulting, coaching or advisor program that you can
sell with Facebook ads and automated webinars.
Mike will also guide you through three case studies of products that were produced and
have been responsible for earning multiple 7-figures in less than 100 days.
How would you like to learn how to make, market and launch information products, build
marketing funnels and promote your products and services with Facebook Ads and
Facebook Live in just two days so you can turn your knowledge, wisdom and expertise into
high-priced information products and get paid BEFORE they're even made?
Watch this video about the Product Creation Bootcamp. There are limited seats available
right now at the You Everywhere Now Studios in San Diego. For more information and
dates, send an email message to Sales@YouEverywhereNow.com OR call (858) 227-9108
x102. Remember - Money Loves Speed and Time Kills Deals!

Book Mike to Speak!

Book Mike Koenigs as your Keynote Speaker and You’re Guaranteed
to Make Your Event Highly Entertaining and Unforgettable!
For over two decades, Mike Koenigs has been educating, entertaining and helping
entrepreneurs, authors, experts, speakers, consultants and coaches build and grow their
businesses with the online video, social media, mobile and product creation strategies.
His origin story includes his recent near-death brush with stage 3a cancer, growing up
lower middle-class in a small town in Eagle Lake Minnesota, severe ADHD and “meeting”
Tony Robbins through an infomercial that changed his life forever.
After successfully building and exiting from two companies and selling them to
publicly-traded companies, Mike can share relevant, actionable strategies that anyone can
use - even if they’re starting from scratch.
His unique style inspires, empowers and entertains audiences while giving them the tools
and strategies they need and want to get seen, heard, build and grow successful
sustainable brands and businesses.
For more info, visit www.MikeKoenigs.com/speaking, call or text +1 (858) 412-0858.

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○ To get Mike's "​Video Equipment Buyer's Guide​" - TEXT “GEAR” TO (858)

● Facebook Marketing Ad Hacks to Find Qualified Leads for Your Business in 12

● Deal-making strategies to sell high-end products, services, coaching, consulting or

○ Coaching, Consulting, Speaking and Deal-Making (Part 1)

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● Multimillion Dollar Infomercial Formula​: The psychology of creating incredibly

©2016 You.Everywhere.Now, Inc. -- ​Part of the GoLive and Profit System | 6

Here are Your Fast-Action Bonuses - All in One Place

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● Bonus #5 - “Facebook Advertising Mastery Secrets”​: This ADDITIONAL training

● Bonus #6 - “Automated Marketing Machines” - Get Total Sales Automation with

● A 60-day trial to ​EverWebinar​ and ​WebinarJam​ to automate your marketing and

©2016 You.Everywhere.Now, Inc. -- ​Part of the GoLive and Profit System | 8

Money loves speed. Time kills deals.

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Module 1: Welcome to GoLive and Profit - The Event

● Trust your training

● List down action items that you can do

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Module 2: Get ATTENTION! What's New in Live Interactive

● Use live interactive videos

● Books are still a good media to use

● Amplify your time by automating everything

● Market Trends & Behaviors

o It’s about popularity, not about content or truth anymore

● The YEN Fast-Cash Product Creation Formula

o Prepare – Pick a profitable market, know it’s message

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Module 3: How to Position Yourself as an Authority & Charge

It’s also about "How to Talk About Yourself and Positioning".

● You were made for more

● What would you do if you know you couldn’t fail?

o Choose a big WHY

o Interview Key Leaders for Podcast/Show

o Use Facebook, book and speaking to build a following

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Module 4: Video Studio, Gear Guide, Facebook Live Teaching &

● Facebook live advantages

● Facebook Live Best Practices

o Regularly Scheduled Content

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● Brand yourself, put a monitor behind you

● System #2 (around $300)

● Using multiple cameras, a computer screen, overlays – use switcher studio

● Facebook Live from the Desktop

o BlueJeans (or OBS/Wirecast)

● PromptSmart for iPad used as a teleprompter for $15

● Virtual whiteboard – use iPad Pro + Apple Pencil + Notability App

● Screenflow app to record screens

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Module 5: Get Past Your Fear with "Phantom" Broadway Star,

● Do not stay invisible – say yes, even if you’re afraid

● Get coached and trained to get past your fear

● Be ready when the opportunity arises

● When you go live, just be there, enjoy and experience it

● Be convinced by your presence when you go live

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©2016 You.Everywhere.Now, Inc. -- Part of the GoLive and Profit System | 4

○ To get Mike's "Video Equipment Buyer's Guide" - TEXT “GEAR” TO (858)

©2016 You.Everywhere.Now, Inc. -- Part of the GoLive and Profit System | 5

● Multimillion Dollar Infomercial Formula: The psychology of creating incredibly

©2016 You.Everywhere.Now, Inc. -- Part of the GoLive and Profit System | 6

©2016 You.Everywhere.Now, Inc. -- Part of the GoLive and Profit System | 7

● Bonus #5 - “Facebook Advertising Mastery Secrets”: This ADDITIONAL training

● A 60-day trial to EverWebinar and WebinarJam to automate your marketing and

©2016 You.Everywhere.Now, Inc. -- Part of the GoLive and Profit System | 8

©2016 You.Everywhere.Now, Inc. -- Part of the GoLive and Profit System | 9

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● A2 = [(x) LV + (y) RC + (10x) DE] x 100d

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