THESIS SYNOPSIS

URBAN ENTERTAINMENT CENTRE

SUBMITTED BY
SAKTHI SUNDARI.R.P
713013251058
Vth year X th semester

RANGANATHAN ARCHITECTURE COLLEGE

COIMBATORE-641109
 URBAN ENTERTAINMENT CENTRE

ABSTRACT

Entertainment is the draw and a large part of what creates the unique
experience of the centre. There are no comprehensive public spaces where one
can spend a good entire day or even an evening. Rarely one find wholesome
entertainment recreation, relaxation, eating facilities and such related activities in
one space except the Malls.

INTRODUCTION

If we have a look around urban areas in the developed world today, we

could notice a new phenomenon in the urban development - concentration in all
kinds of function. This development is especially recognizable in the retail trade.
But nowadays these processes encroach onto another segment, to the leisure
industry. The whole western world is gripped by a wave of new kinds of
entertainment facilities.

Urban Entertainment Centre can be defined as family-oriented

entertainment destinations. These centres combine shopping and recreation with
entertainment to form an overall experience. Through the corresponding uses
the customers are attracted and put into a relaxed basic mood. Instead of the
purposeful acquisition, the spontaneity occurs. From an economic point of view,
the use of entertainment is not sustainable, since the rents to be achieved are too
low.
BACKGROUND AND HISTORY

The development of the modern Entertainment centre is based on the crisis

of classical retail . Beginning in the 1960s and 1970s , the trend was therefore
towards shopping centres, where consumers were offered a variety of shops under
one roof. Classic formations of shopping centres consist of a main runway in the
middle with one anchoring tenant on each side. The decisive criterion for this
centre is the type of entertainment use. This often includes a multiplex cinema , a
shopping complex , a casino or bowling , but sometimes also very individual
components. Categorization is therefore only possible to a limited extent. Retail
and gastronomy are grouped around thematically and locally around a central
theme. Ideally, the borders are so blurred that they are no longer perceived by the
visitor.

AIM
The goal of an Urban entertainment centre for a city or developer is,
perhaps, to create tax revenue, or to sell food, or merchandise, but for the visitor
the overriding concept is to have fun.

OBJECTIVES

• An Urban entertainment centre has to be created as a centre with the right

balance of retail and entertainment. Retail needs entertainment to draw
people in and entertainment needs retail to support the overall operation.

• If the centre contained too much retail it read to the visitor as an ordinary
shopping mall, conversely, if there were too many entertainment options
people forget to make purchases.
SCOPE
• A Whole new entertainment projects integrate entertainment with retail,
dining sports and cultural facilities.
• Entertainment is a sector which provides one of the highest employment
opportunity for every rupee invested.
• These centres, often dedicated to a special theme, combine different leisure
functions with retail trade and entertainment. Because of their huge size,
their growing number and their needful catchment area their spatial impacts
are immense.

FEASIBILITY
• The Site is just 3km from Thriruvananthapuram International Airport, and
is 8km from Thiruvananthapuram city centre.
• The Site is within 8km from Thiruvananthapuram Railway station and
within 1 km of the kochuveli rail terminal.
• The Proximity to clean Seafront and frontage of the Aakkulam Lake is the
strength of the project site.

JUSTIFICATION
• Trivandrum is witnessing explosive development driven by Techno park
expansion, Techno city, Industrial Parks and so on.
• Expansion of city, Migration of people will boost the population.
• Growth and ageing of the population has led to an expanded level of demand
for leisure opportunities.
LIST OF CASE STUDY
 Mayajaal, Chennai.
 Prarthana drive in theatre

LIST OF LITERATURE STUDY

 Entertainment Centre, Noida

 Mall of America ,USA

PROJECT OVERVIEW

LIVE PROJECT
Infrastructure Kerala Limited (INKEL), a Public-Private Enterprise was formed
by Government of Kerala. It proposes to establish an Urban Entertainment Centre
at Veli.

LOCATION : VELI, TRIVANDRUM.

AREA :
PLOT NO 1: 10 ACRES
PLOT NO 2: 25 ACRES
REQUIREMENTS
• Entry
• Parking
• Shopping mall
 Retail area
 Gaming zone
 Food court
 Service and utility
 Admin
• Multiplex
 Entry lobby
 Ticket Counter
 Waiting area
 Food court
 Service area
 Screens
 Projector Rooms
 Office
 Toilet
• Drive in cinema
• Amusement zone
• Amphitheatre
• Night cricket
• Go-karting Track
• Roller skating rink
• Cycling Corridor
• Landscape
• Food street
• Exit