ACADEMIC REGULATIONS &

COURSE STRUCTURE

For

MBA (Regular)
(Applicable for batches admitted from 2016-2017)

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY: KAKINADA

KAKINADA - 533 003, Andhra Pradesh, India
I Semester

Subject Title Marks Credits

C-101 Principles of Management 100 3
C-102 Managerial Economics 100 3
C-103 Accounting for Managers 100 3
C-104 Managerial Communication & Soft skills 100 3
C-105 Business Environment 100 3
C-106 Quantitative Analysis for Business Decision 100 3
C-107 IT – LAB 100 3
Total Credits 21

II Semester
Subject Title Marks Credits
C-201 Financial Management 100 3
C-202 Human Resource Management 100 3
C-203 Marketing Management 100 3
C-204 Production and Operations Management 100 3
C-205 Business Research Methods 100 3
C-206 Organizational Behavior 100 3
C-207 Mini Project * 50 2
Seminar on Mini Project 50 2

III Semester
Subject Title Marks Credits
C-301 Strategic Management 100 3
C -302 Legal Aspects of Business 100 3
C -303 Business Ethics & Corporate Governance 100 3
E -301 Elective – 1 100 3
E-302 Elective – 2 100 3
E-303 Elective – 3 100 3
E-304 Elective – 4 100 3

IV Semester
Subject Title Marks Credits
C -401 Logistic and Supply Chain Management 100 3
C -402 Entrepreneurship Development 100 3
E-401 Elective – 5 100 3
E-402 Elective – 6 100 3
E-403 Elective – 7 100 3
E-404 Elective – 8 100 3
Major Project & Comprehensive Viva Grade 8

Total Marks / Credits 2700 90

Elective: The student has to choose any ONE Specialization from the following areas in the beginning
of III Semester
 III SEMESTER

HR
SUBJECT TITLE
Elective-1 Leadership Management
Elective-2 Compensation and Reward Management
Elective-3 Performance Management
Elective-4 Strategic Human Resource Management

FINANCE
SUBJECT TITLE
Elective-1 Security Analysis & Portfolio Management
Elective-2 Banking and Insurance Management
Elective-3 Advance Management Accounting
Elective-4 Strategic Financial Management

MARKETING
SUBJECT TITLE
Elective-1 Consumer Behavior
Elective-2 Retail Management
Elective-3 Customer Relationship Management
Elective-4 Strategic Human Resource Management

SYSTEMS
SUBJECT TITLE
Elective-1 E-Business
Elective-2 RDBMS
Elective-3 Web Designing
Elective-4 Strategic Human Resource Management
 IV SEMESTER

HR
SUBJECT TITLE
Organizational Development & Change
Elective-5
Management
Elective-6 Global HRM
Elective-7 Labor Welfare & Legislation
Elective-8 Management of Industrial Relations

FINANCE
SUBJECT TITLE
Elective-5 Financial Markets and Services
Elective-6 Global Financial Management
Elective-7 Risk Management
Elective-8 Tax Management

MARKETING

SUBJECT TITLE
Elective-5 Services Marketing
Elective-6 Promotional Distribution Management
Elective-7 Global Marketing Management
Elective-8 Supply Chain Management

SYSTEMS
SUBJECT TITLE
Elective-5 Business Intelligence
Elective-6 Enterprise Resource Planning
Elective-7 Cyber Laws & Security
Elective-8 Information Systems Audit
*Mini Project Report
The student should undergo survey based fieldwork under the guidance of Internal Faculty and
submit the report before the completion of II Semester End Examinations.
 ACADEMIC REGULATIONS &
COURSE STRUCTURE

For

INTEGRATED MBA
(Applicable for batches admitted from 2016-2017)

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY: KAKINADA

KAKINADA - 533 003, Andhra Pradesh, India
I SEMESTER

Code SUBJECT TITLE Credits Max. Marks

16IM101 English Language - I 4 100
16IM102 Business Mathematics & Statistics 4 100
16IM103 Fundamentals of Business Organization 4 100
16IM104 Financial Accounting - I 4 100
16IM105 Fundamentals of Computers 4 100
Total 20 500

II SEMESTER
Code SUBJECT TITLE Credits Max. Marks
16IM201 English Language – II 4 100
16IM202 Business Environment 4 100
16IM203 Managerial Economics 4 100
16IM204 Financial Accounting – II 4 100
16IM205 Organizational Communications. 4 100
Total 20 500

III SEMESTER
Code SUBJECT TITLE Credits Max. Marks
16IM301 Principles of Management 4 100
16IM302 Cost Accounting 4 100
16IM303 Banking Theory & Practice 4 100
16IM304 Business Law 4 100
16IM305 Entrepreneurship Development 4 100
Total 20 500

IV SEMESTER
Code SUBJECT TITLE Credits Max. Marks
16IM401 Organizational Behavior 4 100
16IM402 Management Accounting 4 100
16IM403 Company Law 4 100
16IM404 Elements of Direct & Indirect Taxes 4 100
16IM405 Management Information Systems 4 100
Total 20 500
V SEMESTER
Code SUBJECT TITLE Credits Max. Marks
16IM501 Financial Management 4 100
16IM502 Marketing Management 4 100
16IM503 Human Resource Management 4 100
16IM504 Production and Operations Management 4 100
16IM505 Research Methodology 4 100
Total 20 500

VI SEMESTER
Code SUBJECT TITLE Credits Max. Marks
16IM601 Operations Research 4 100
16IM602 International Business 4 100
16IM603 Strategic Management 4 100
16IM604 Decision Support Systems 4 100
16IM605 Mini Project* 4 100
Total 20 500

VII SEMESTER
Code Subject Code Credits Max. Marks
16IM701 Knowledge Management 4 100
16IM702 Strategic Cost Management 4 100
16IM703 Elective - 1 4 100
16IM704 Elective - 2 4 100
16IM705 Elective - 3 4 100
Total 20 500

VIII SEMESTER
Code SUBJECT TITLE Credits Max. Marks
16IM801 Total Quality Management 4 100
16IM802 Project Management 4 100
16IM803 Elective - 4 4 100
16IM804 Elective - 5 4 100
16IM805 Elective - 6 4 100
Total 20 500
IX SEMESTER
Code SUBJECT TITLE Credits Max. Marks
16IM901 Intellectual Property Rights 4 100
16IM902 Corporate Governance 4 100
16IM903 Elective - 7 4 100
16IM904 Elective - 8 4 100
16IM905 Elective - 9 4 100
Total 20 500

X SEMESTER
Code SUBJECT TITLE Credits Max. Marks
16IM1001 Major Project Report 10 250
16IM1002 Project Seminar ** 4 100
16IM1003 Viva - Voce 4 100
Total 18 450

VII SEMESTER

HR
SUBJECT TITLE
Elective -1 HR Planning
Elective -2 Leadership Management
Elective -3 Compensation and Reward Management

FINANCE
SUBJECT TITLE
Elective -1 Security Analysis
Elective -2 Banking and Insurance Management
Elective -3 Advanced Management Accounting

MARKETING
SUBJECT TITLE
Elective -1 Consumer Behavior
Elective -2 Rural Marketing
Elective -3 Supply Chain Management
 SYSTEMS
SUBJECT TITLE
Elective -1 E-Business
Elective -2 RDBMS
Elective -3 Web Designing

VIII SEMESTER

HR

SUBJECT TITLE
Elective -4 Performance Management
Elective -5 Strategic Human Resource Management
Elective -6 Organizational Development & Change Management

FINANCE

SUBJECT TITLE
Elective -4 Strategic Financial Management
Elective -5 Portfolio Management
Elective -6 Financial Markets and Services

MARKETING

SUBJECT TITLE
Elective -4 Customer Relationship Management
Elective -5 Strategic Marketing Management
Elective -6 Services Marketing

SYSTEMS

SUBJECT TITLE
Elective -4 System Analysis & Design
Elective -5 Business Intelligence
Elective -6 Enterprise Resource Planning
IX SEMESTER

HR

SUBJECT TITLE
Elective -7 Global HRM
Elective -8 Labor Welfare & Legislation
Elective -9 Management of Industrial Relations

FINANCE

SUBJECT TITLE
Elective -7 Global Financial Management
Elective -8 Risk Management
Elective -9 Tax Management

MARKETING

SUBJECT TITLE
Elective -7 Promotion and Distribution Management
Elective -8 Global Marketing Management
Elective -9 Retail Marketing

SYSTEMS

SUBJECT TITLE
Elective -7 Cyber Laws & Security
Elective -8 Information Systems & Audit
Elective -9 SAP

*Mini Project Report

The student should undergo survey based fieldwork under the guidance of Internal Faculty and
submit the report before the completion of VI Semester End Examinations.

** Project Seminar
The Student should make a presentation before the Internal Faculty before finalizing the Final
Project
 ACADEMIC REGULATIONS &
COURSE STRUCTURE

For

DUAL DEGREE MBA (PREVIOUSLY MAM)

(Applicable for batches admitted from 2016-2017)

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY: KAKINADA

KAKINADA - 533 003, Andhra Pradesh, India
 REVISED COURSE STRUCTURE 2013

VIII SEMESTER

Code SUBJECT TITLE Credits Max. Marks

13BAM801 Project Management 4 100
13BAM802 Intellectual Property Rights 4 100
13BAM803 Decision Support Systems 4 100
13BAM804 Elective - III 4 100
13BAM805 Elective - IV 4 100
13BAM806 Seminar* 2 50
Total 22 550
At the end of IV Year Total 180 4500

IX SEMESTER

Code SUBJECT TITLE Credits Max. Marks

13BAM901 Industrial Safety and Security 4 100
13BAM902 Leadership Management 4 100
13BAM903 Knowledge Management 4 100
13BAM904 Elective - V 4 100
13BAM905 Elective - VI 4 100
13BAM906 Seminar* 2 50
Total 22 550
X SEMESTER

Code SUBJECT TITLE Credits Max. Marks

13BAM1001 Major Project Report** 10 250
13BAM1002 Project Seminar 4 100
13BAM1003 Comprehension Viva - Voce 4 100
Total 18 450
 Elective - I
SUBJECT TITLE
Marketing Consumer Behavior
Finance Banking & Insurance Management
HRM Performance Management
Systems Relational Data Base Management Systems

Elective - II
SUBJECT TITLE
Marketing Sales and Distribution
Finance Investments Management
HRM Training and Development
Systems Enterprise Resource Planning

Elective - III
SUBJECT TITLE
Marketing Integrated Marketing Communications
Finance Financial Systems & Services
HRM Management of Industrial Relations
Systems Business Intelligence

Elective - IV
SUBJECT TITLE
Marketing Retail Management
Finance Strategic Financial Decisions
HRM Compensation Management
Systems E-Business

Elective - V
SUBJECT TITLE
Services Marketing & Logistics
Marketing
Management
Finance International Financial Management
HRM Management of Change
Systems Cyber Laws & Security

Elective - VI
SUBJECT TITLE
Marketing International Marketing
Finance Financial Risk Management & Derivatives
HRM Global HRM
Systems Information Systems & Audit
*Seminar
Student requires to prepare and submit a report on conceptual understanding of any one of the
subjects of the respective semester and expected to present the same in the form of PPT in the class
room. The report may consist 20-25 pages.

**Mini Project Report

Student has to undergo practical training for a period of 4 (Four) weeks in an industry after
completion of Fourth Semester end Examination. In training period, the student should prefer to work
on any specific problem, and submit the report before end of Sixth Semester. The Project evaluation
and Comprehensive viva-voce is conducted by inter examiner.