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Table of Contents 2
Study Overview 4
Order Form 7
Flavors, sweeteners to
remain largest types
Flavor products and alternative sweeten-
ers will remain the largest product types as these additives improve the flavor experience the most rapid gains. Ad-
in the US food and beverage additive profile of reduced-sodium foods. Among vances will be based on the growing
market. Although the flavor segment is alternative sweeteners, aspartame will popularity of functional foods containing
generally mature, the constant emer- continue to account for the largest share additives that promote health and
gence of new food and beverage of demand, due primarily to its wide- wellness. Nutraceuticals will continue to
products continues to create new spread usage in the diet carbonated soft expand their presence beyond traditional
demand for flavors and enhancers. The drink segment. However, more rapid applications like breakfast cereal, milk,
inclusion of functional additives such as gains will be achieved by sucralose, bread, yogurt and juice into a wide
probiotics in a widening array of foods acesulfame potassium (ace-K) and variety of other foods and beverages.
and beverages will benefit demand in certain polyols. Additionally, trends Soft drinks, snack foods, desserts and
this segment, as these nutraceuticals are favoring natural products will bode well candy are now being fortified with
often associated with a bitter taste that for stevia sweeteners, which were vitamins and minerals, while vitamins
must be masked by flavor additives. approved for use as food additives by and herbal extracts are used to enhance
Additionally, the National Salt Reduction the US Food and Drug Administration in bottled waters. Probiotics have found
Initiative -- a coalition of cities, states late 2008. success in the yogurt segment and will
and health organizations working to curb increasingly be incorporated into a
the incidence of cardiovascular disease Among the various types of food and variety of other products, such as
through voluntary reductions in the beverage additives, nutraceuticals -- tabletop sweeteners, chocolate, nutrition
amount of salt in processed foods -- will which include vitamins, minerals, herbal bars and juice.
promote demand for flavor enhancers, extracts and probiotics -- are projected to Copyright 2010 The Freedonia Group, Inc.
Carb Soft Drink Production (mil gal) 15262 15587 14400 14250 14100
$ additives/000 gal soft drinks 47.0 45.6 51.4 54.0 56.7
products
Carbonated Soft Drink Additives 718 710 740 770 800
By Segment:
Sucralose Diet 453 435 466 494 508
Demand for sucralose is projected to increase 5.3 percent per yearRegular 265 275 274 276 292
to $310 million in 2014. This above-average pace represents a signifi-
sample
By Type:
sample text
cant deceleration from the years immediately following its introduction,
which fortuitously coincided with the low-carb diet trend. Approved
table
Alternative Sweeteners 356 320 340 350 345
byFlavors & Flavor Enhancers 217 231 226 229 237
the US FDA in 1998, sucralose quickly gained a foothold in the alterna-
Acidulants 87 94 102 111 123
tive sweetener market and is likely to further expand its market share
atOther 58 65 72 80 95
the expense of aspartame due to its higher sweetening potency, longer
shelf life, and superior heat and acid stability. Sucralose (the sweetener
% carbonated soft drinks 67.3 60.3 51.6 44.5 38.3
in SPLENDA) quickly became the dominant product in the tabletop Total Beverage Additive Demand 1067 1177 1435 1730 2090
market, surpassing such established sweeteners as aspartame (the sweet-
ener in EQUAL) and saccharin (the sweetener in SWEET’N LOW).
However, it has not been able to achieve this level of success in the large
carbonated soft drink market.
Others
Marketsample 5.6% Danis c o
Leaders
78.4%
21.6% chart 5.2% A DM
profile
Key Products: preservatives and nutraceuticals “Demand for food additives in bakery
products is forecast to rise at an annual
Kemin Industries is a producer of livestock feed, pet food and pace of 2.9 percent to $912 million in
food ingredients; and livestock feed preservatives and nutraceuticals. 2014. Gains will be restricted by trends
The Company is privately held.
toward healthier eating and continued
The Company is active in the US food and beverage industry efforts on the part of consumers to limit
through the operations of its Kemin Food Ingredients subsidiary (Des their intake of carbohydrates, a linger-
Moines, Iowa). Kemin Food Ingredients manufactures and markets ing effect of the low-carb diets popular
such food and beverage additives as preservatives and nutraceuticals.
in the early 2000s. On the other hand,
Preservatives from Kemin Food Ingredients are marketed under demand will benefit from the decline of
the SHIELD and FORTIUM brand names, and are designed to improve home baking (which typically uses fewer
the shelf life and quality of processed foods. SHIELD products are additives) and continued growth in the
preservatives that inhibit the growth of bacteria, mold and yeast in
baked goods. Among applications for these products are tortillas,
bakery product industry. A leveling off of
bread, cakes and other cereal-based foods. The company’s FORTIUM consumer interest in no-fat and low-fat
product line encompasses antioxidants that are based on rosemary products will also impact the product mix
extract or delta-tocopherols. These products are suitable for use in the of bakery additives as ...”
preservation of meat and poultry, fried foods, bread, crackers, spices
--Section IV, pg. 195
and seasonings, fats, oils, margarine, salad dressings, condiments and
ready-made meals. FORTIUM products are engineered to preserve the
natural flavors, aromas, colors and nutritional value of foods. The
Country
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* Please check appropriate option and sign below to order an electronic Individual Use License Agreement
version of the study. The undersigned hereby represents that the above captioned study will be
used by only ___ individual(s) who are employees of the company and that
the study will not be loaded on a network for multiple users. In the event
Corporate Use License Agreement that usage of the study changes, the Company will promptly notify Freedo-
The above captioned study may be stored on the company’s intranet or nia of such change and will pay to Freedonia the appropriate fee based on
shared directory, available to company employees. Copies of the study may Freedonia’s standard fee schedule then in effect. Note: Entire company cor-
be made, but the undersigned represents that distribution of the study will porate use license, add $2600; one additional user, add $600; two additional
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Signature Signature
The Freedonia Group, Inc. 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Web site: www.freedoniagroup.com
Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • e-mail: info@freedoniagroup.com
Page 7
INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS
World Flavors & Fragrances • Chemicals • Plastics • Life Sciences • Packaging • Building Materials • Security
Global demand for flavors and fragrances is projected & Electronics • Industrial Components & Equipment • Automotive & Transportation
to increase 4.3% annually to 2014. Overall advances Equipment • Household Goods • Energy/Power Equipment
will be stimulated by gains in food and beverage
processing, the largest market. The best opportuni-
ties will be found in developing areas, particularly the Click here to learn more about Freedonia
Asia/Pacific region. This study analyzes the $19 bil-
lion world flavor and fragrance industry, with forecasts
for 2014 and 2019 by product, market, world region
and for 19 countries. It also evaluates company
market share and profiles industry players. Freedonia Custom Research
#2673................. August 2010................... $5800
Freedonia Custom Research delivers the same high quality, thorough and unbiased
assessment of an industry or market as an industry study. Since the research initia-
World Salt tive is based upon a company’s specific needs, companies harness Freedonia’s
Global salt demand will rise 2.6% yearly through
2013. Growth in developing countries will more than
research capabilities and resources to answer unique questions. When you leverage
offset an expected contraction of salt demand in the results of a Freedonia Custom Research engagement, you are able to obtain
developed economies. The large chemical manufac-
turing market will generate most new demand, due
important answers to specific questions and issues associated with: mergers and
to rapid growth in Chinese chemical production. This acquisitions, new product launches/development, geographic expansion, entry into
study analyzes the $9.7 billion world salt industry, new markets, strategic business planning, and investment and funding decisions.
with forecasts for 2013 and 2018 by salt market,
production method, world region and for 20 countries.
It also evaluates company market share and profiles Freedonia Custom Research is ideal for companies seeking to make a strategic dif-
industry participants.
#2597.................... 03/2010..................... $5700
ference in the status quo and focus on future business growth. Working side by side
with clients, Freedonia’s team is able to define a research project that is custom-tai-
lored to answer specific questions and provide the basis from which a company can
Soy Chemicals make informed business decisions.
US soy chemical demand will grow 7.8% annually
through 2013, driven by the continued penetration
of biodiesel, and by the adoption of alternatives
to traditional, petrochemical-based materials in manu-
Click here to learn more about Custom Research
facturing. Soy oil derivatives such as methyl soyate,
polyols, soy-based foamed plastics, waxes and fatty
acids hold particularly good prospects. This study
analyzes the $1.9 billion US soy chemical industry,
with forecasts for 2013 and 2018 by product and
market. It also evaluates market share and profiles
industry players.
#2538.................... 09/2009..................... $4700
Alternative Sweeteners
US demand for alternative sweeteners is projected
to grow 3.4% annually through 2013, as food proces-
sors and consumers seek healthier food options with
fewer calories or less high fructose corn syrup. Su-
cralose, acesulfame potassium (ace-K), erythritol and
stevia extract rebiana (reb-A) will see above average
gains. This study analyzes the $1.1 billion US alterna-
tive sweetener industry, with forecasts for 2013 and
2018 by product and market. It also evaluates market
share and profiles industry players.
#2497.................... 05/2009..................... $4600 Click here for complete title list Click here to visit freedoniagroup.com
Page 8 The Freedonia Group, Inc. 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Web site: www.freedoniagroup.com
Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • e-mail: info@freedoniagroup.com