Professional Documents
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UX
White Paper: Introduction to User
Experience (UX) Project Design
Preface
DIETER RAMS
10 Principles of Good Design
4
designers
Table of Contents
1.0 Introduction
2.0 Planning
3.0 Design
4.0 Development
4.2 Technology...................................................................................78
4.3 Test Driven Development (TDD)........................................ 80
4.4 Post-Launch Analysis..............................................................84
4.5 Development Summary..........................................................87
5.0 Conclusion.................................................................................. 90
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1.0
INTRODUCTION
8
to.
Useful
Usable Desirable
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Valuable
Findable Accessible
Credible
Cyber-Duck Ltd
2. Bulletproof requirements
Strategy
Research
Prototype
Visual design
2.0
PLANNING
18
19
Audience
Research
Technology
Relationships
Further tips:
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2.3 Personas
1
User behaviour can vary across different nationalities and cultures. International projects
should verify designs with all nationalities during the project lifecycle.
26
Further tips:
2.4 Content
Ideally, create the content plan (and even the content itself)
as one of the earliest production tasks. This avoids the
complications of retrofitting content into the project at a
later stage. It ensures the content plan will fit the proposed
sitemap and shape the information design. This includes
the semantics, structure, visual aspects and mark-up of
templates. From this, the team will help shape the style,
length and frequency of content types: headers, sub headers,
quotes, caption areas, tabular data and supporting graphics.
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marketing campaigns.
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33
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2.8 Ethnography
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3.0
DESIGN
40
Further tips:
• Get out of the office – the best ideas often come in a relaxed
environment, with some distance from the workplace.
42
Low fidelity card sorting is one the easiest and most effective
methods of creating site and app maps. It is a quick and
inexpensive exercise, which requires collaboration between
UX designers and users or stakeholders. This means all
parties can understand the thought process behind sorting,
prioritising and defining the hierarchy of key information for
the project. Card sorting exercises can also accelerate the
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Post-it notes are the classic low fidelity tool used during
these sessions, as they can help participants to easily iterate
and re-order ideas for categories and sections. Online,
remote card sorting can be supported using virtual tools like
Optimal Sort or WebSort or Xsort for Mac.
Further tips:
2
George Miller, a psychologist, suggested most people could hold seven pieces of
information at once in their short-term memory (with the Magic Number 7+-2). However, Dr
Susan Weinschenk recently argued this number is much lower, at 3-4 items. Either way, don’t
overload the user with navigation systems.
44
interaction.
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3.4 Prototyping
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3
Running smaller tests with fewer users is more effective, minimising repetition in results.
As few as five users can find 80% of issues during testing; all issues can be found by 15
participants.
51
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Hick’s Law
Blueberry Plum
Raspberry Strawberry
Fitts’s Law
Tufte’s Theory
DATA
85%
15%
“A behaviour will
not happen without
motivation, ability
and a trigger ”
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63
High
motivation
triggers
succeed here
Motivation
A
ct
io
n
lin
e
triggers
Low fail here
motivation
Aristole’s Theory
4.0
DEVELOPMENT
68
69
Account Manager
UX Professional
Visual Designer
Marketing Expert
User-Centred Design
Test-Driven Development
Technical Lead
Front-End Developer
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Software Developer
There are no hard and fast rules on when exactly the shift
to the browser should occur. The timeframe depends on the
project and core development competencies. Some use tools
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4.2 Technology
1. Front-end frameworks
2. Back-end frameworks
2. Regression Testing
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3. Load Testing
Further tips:
Further tips:
4
To find out more about the complex distinction between structured and unstructured data,
Forbes Magazine covers ‘The Other Side of Analytics’.
82
5.0
CONCLUSION
84
5.0 Conclusion
variety of projects.
MARTY NEUMEIER
The Designful Company
Cyber-Duck Ltd
87
6.0
ABOUT US
88
6.0 About Us