Professional Documents
Culture Documents
Asikur Rahman.
ID: MBA-M21231123013.
Masters of Business Administration.
Batch- 29th
A REPORT ON DISTRIBUTION CHANNEL OF
DHAKA TOBACCO INDUSTRY
ON
AKIJ CORPORATION LIMITED.
A REPORT ON DISTRIBUTION CHANNEL OF
DHAKA TOBACCO INDUSTRY ON
AKIJ CORPORATION LIMITED.
Prepared by:
Asikur Rahman.
ID: MBA M21231123013.
Department of Business Administration.
Uttara University, Bangladesh.
M.B.A- 29th Batch.
Mobile: 01717290570, 01672766283.
M. Mahmudul Hasan
Assistant Professor and Coordinator (BBA)
Department of Business Administration.
Northern University, Bangladesh.
House No- 54, Road No-4/A,
Dhanmondi, Dhaka-1209.
Bangladesh.
Dear Sir,
Thank you.
You’re sincerely
(Asikur Rahman.)
ID-MBA M21231123013
CERTIFICATE
Supervisor Chairman
M. Shahab Uddin Professor M. A. Razzaque
Assistant Professor and Coordinator (BBA) Head
Department of Business Administration. Department of Business Administration.
Northern University, Bangladesh. Northern University, Bangladesh.
STUDENT DECLARATION
First of all my deepest gratitude and appreciation goes to Mr. Shariar Anam Head of the
Department (BBA), of Business Administration, University of Asia Pacific, Bangladesh
Under his guidance and help I become able to submit this report.
I would like to convey my sincere gratefulness to Md. Belal Hossain Senior Manager,
Sales & Marketing, He gave me the chance to expedite my practicability in this
organizational arena.
A special thank goes to Mr. Shohidul Islam, District Manager, Lake Shore Hotel &
Apartment, because of his valuable suggestion and gaudiness help me to complete this
report.
I want to give thanks to other teacher and my classmates to make such a project that help
of learn about the real life experience. It helps not only education but also it help to make
my life successfully.
EXECUTIVE SUMMARY
Bangladesh is a developing country and the Tobacco sector plays a vital role in the
developing country. The Tobacco sector includes cigarette and Zorda sectors, which are
called Tobacco sector (PTS).
In Bangladesh, spinning sector has contributed and continuing to contribute towards the
development of the socio-economies condition. At present 325 million people are
working in the spinning sector. About ninety percent (90%) of the domestic fabrics and
yarn requirements are met by our PTS.
Abul Khair Match Limited ( ATML) is a sister concern of Group and it is one of the top
leading textile companies in Bangladesh. Since 1998 Abul Khair Match Limited. has
been operation its business by supplying excellent quality yarn primarily in the export
market as well as in the market. Abul Khair Match Limited Ltd is one of the members of
AKMIL. It has installed total capacity 51,328 spindles to produce yarn. Abul has used
modern technology and machinery to compete at the competitive market with the good
quality yarn.
Here the topic of my internship report is “Distribution Channel of Abul Khair Tobacco
Industry in Abul Khair Group Limited”. This is prepared by conducting the research
through the questionnaire because:
The Statistical package for social science (SPSS) Version 11 software is employed to
analyze (such as – Cronbach’s Alpha, Descriptive Statistics, Correlations, Regression, and
Coefficients) the data collected from the actual survey. From that analysis here I draw the
flowing relationship among perceived value, Brand preference and customer satisfaction
with the repurchase Intention.
These relationships support that repurchase intention is influenced by the perceived value,
brand preference and customer satisfaction. These three very significant variables
(perceived value, brand preference and customer satisfaction) will assist yarn selling
company to plan and execute marketing strategies that will maximize their customers
repurchase intention as well as the profit.
In addition, if the purchases become successful, then the consumers express their
preference for the particular brands product over the other brands and they praise the
organization or recommend it to others, eventually demonstration that they are becoming
bound to the organization. Therefore, if a yarn customer is able to make a successful
buying decision by considering the perceived value, brand preference and customer
satisfaction then he or she is going to become loyal towards that brand and will buy the
product of the same brand next time.
Table of Content
Topic Page Number
Chapter- 01: Introduction of the report.
1.1 Introduction. 1-2
1.2 Origin of the report. 2
1.3 Objective of the Report 2
1.4 Rationale of The Report 3
1.5 Methodology 4
1.6 Scope of report 4
1.7 Study approach 5
1.8 Limitations of the study. 5
Chapter- 02 : Profile of the Organization
2.1 Introduction of the organization
2.2 Insights of Abul Khair Ltd.
2.2.1 Sister concerns of Abul Khair Group at a Glance
2.2.2 Some significant achievement of Abul Khair Group
2.3 Background of Dhaka Tobacco Industry
2.3.1 The Role of Abul Khair Ltd.
2.3.2 Mission and Vision of Dhaka Tobacco Industry
2.4 Objective of Abul Khair Tobacco Industry
2.4.1 Business Objective
2.4.2 Social and communality objective
2.5 Strategic Imperatives
2.6 Strategies
2.61. Corporate level Strategy
2.6.2 Business level Strategy
2.6.3 Functional Strategy
2.6.4 Operation Strategy
2.7 Brand portfolio of AKG
2.7.1 Price wise segmentation of the product
2.7.2 Nature of the product
2.8 Distribution channels
2.9 DTI Marketing Set-up
2.10 Inventory management
2.10.1 Inventory Planning
2.10.2 Order Management
2.10.3 Logistic Management
2.10.3.1 List of Company Transport
2.10.3.2 Management of logistic support
2.10.3.3 Delivery of product
2.11 Organ-Gram of Abul Khair Ltd.
2.12 Competitors Brand.