SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT -HYDERABAD

QUESTIONNAIRE- BRANDED APPARELS

1. Name: _________________________________________________

2. Age: ______

3. Gender: ______________

4. Occupation: ______________________

5. What’s your /family annual income (in Rs)?

a) Bellow 6 lakh b) 6-10 lakh c) 10-12 lakh d) above 12 lakh.

6.What are the factors you look into while purchasing the apparels?

a) Current trend b) Price c) Brand d) Market reputation e) Quality

7. Are you brand conscious while shopping?

(a) Yes (b) No

8. If you prefer Non Branded garments, what attracts you towards them?

___________________________________________________________________

9. Which brands do you prefer most?

(a) Forever 21 (b) Allen Solly (c) Jack & Jones

(d) Park Avenue (e) Any other, specify________

 10. What range do you follow for branded apparel (per piece)?

a) Below 2000 b) 2000-5000 c) 5000-8000 d) above 8000

11. What is the proportion of branded to unbranded products in your house?

a) 80 : 20
b) 50 : 50
c) 60 : 40
d) Other ________

12. Please rate the following factors which you consider while buying the clothes on
following scales?

(-2= least important, -1= less important, 0= neutral, +1=important,

+2=most important)

Price --------|--------|--------|--------|--------|--------
-2 -1 0 +1 +2

Design --------|--------|--------|--------|--------|--------
-2 -1 0 +1 +2

Discount --------|--------|--------|--------|--------|--------
-2 -1 0 +1 +2

Sale promotion offers --------|--------|--------|--------|--------|--------

-2 -1 0 +1 +2

13. What’s your favourite apparel brand? Are you loyal to it?

Ans.

______________________________________________________________________

14. Rate your satisfaction level for the brand you follow

a) 1 b) 2 c) 3 d) 4 e) 5
15. Who is the ultimate decider for your purchasing?

a) Yourself b) parents/family members c) friends d) others

16. Do you think branded clothes are status symbol?

------------|-----------------|----------------|-------------|---------------|-----------
Highly Disagree Neutral Agree Highly
Disagree Agree

17. Where do you like to go for shopping?

(a) E Shop (b) Stores

(c) Malls (d) Super Market (e) Others____________

18. What is your mode of payment?

a) Cash b) Cards

19. One word to describe “brand”?

___________________________________

Signature: