1.

Growth Opportunities
a. Current Initiatives
i. Education Programme Scale-up
ii. Vocational programme tie-up with govt.
iii. Computer Training
iv. Tailoring
v. Sports
b. New Initiatives
i. Vocational
ii. Distance Learning / Open source
iii. Getting volunteers from nearby college to teach students
iv. Other Initiatives
c. Learnings from other NGOs
2. Operational
a. Process Efficiency
i. Value Chain Analysis (Site Visits)
1. Sourcing (Tailoring, Food Sourcing)
2. Shelter Home (Book Collection Drive)
b. Reduce Dropout Ratio of Computer Students
c. Proper Reporting System
i. Feedback to gauge programme improvements through
parameter-based weightage (We will look into it later)
3. Marketing
a. Digital Marketing
i. Facebook Page, Website
ii. SEO, Payment Gateway
b. Marketing to Fundraisers
i. Accountability
ii. Tie-up with corporates to allow tax-free donations
iii. USP
iv. Payment Gateway on website
v. Newsletters
vi. Newspapers
c. Marketing to target groups
i. Initiating drives for college students
Dear Anirban,

We went through the project scope document again.

And we tried to focus on the metrics for scaling up. For the current initiative we can look at the
target audience/reach as a parameter for judging the growth. Example: Currently they are sending
4 students to private schools, we can try to formulate a strategy to enable them to send across 20
students next year. Similarly we can apply metrics for other current initiatives. We also need to
ensure the quality aspect while scaling up, either we need to maintain existing level of quality or
improve from the current level. For the new initiatives we need to decide on a metric based on the
initiative and the impacted audience.
And for each of the growth strategy we will be looking through all the requirements you had
already presented in the document.

What will be the requirements to support such growth:

○ Infrastructure (building, computers)
○ Human Resources (teachers, staff, support, etc)
○ Changes in organization structure; Building the next level of leaders (We need to discuss this)
○ Changes in governance and compliance model (We need to discuss this)
○ Training, communication and other HR policy changes
○ Changes in operational processes (financials, donor management, HR, legal)
○ How will service delivery quality be maintained? How will it be measured? (For measurement we
need to look at methodology applied presently & also try to benchmark with other NGO's)
In addition we will also look at it from the financial feasibility point of view and thus the financial
requirement.

Let’s discuss this again on call tomorrow in detail.