Professional Documents
Culture Documents
Display Rates
Look for our bi-monthly column, authored by a rotating panel of industry experts and seasoned operators, on critical issues to fast lube operators.
Southwest Car Wash Convention & Expo,
Professional Carwashing & Detailing® is the only car care trade magazine to regularly schedule coverage of the fast lube industry.
Car Care World Expo,
April 1-4, Las Vegas
Mobile Tech Expo,
media
Distribution:
Custom & Special Ad Units
Contact your sales representative to inquire about custom units – including barn door covers, inserts, polybagged ride-alongs, belly-bands and more.
Bonus
2/3 Page
$2,933
2,288
$2,766
2,174
$2,610
2,018
$2,392
1,862
$2,170
1,690
2009 kit
Professional Carwashing & Detailing e-News™ is mailed twice weekly to a 1/2 Page Island 1,893 1,799 1,737 1,602 1,470
minimum of 9,800 guaranteed opt-in subscribers. E-mail Blasts:
Sponsored exclusively by you promoting a new product, technique or
1/2 Page 1,830 1,685 1,622 1,487 1,390
limited time offer to drive traffic to a specific webpage. 1/3 Page 1,383 1,269 1,217 1,123 1,000
Product Resource
Product Resource
Advertising Sections
Worth Seeing at
Website Watch
Green Product
at WCA Expo
Worth Seeing
Worth Seeing
Page Listings
Literature &
Literature &
Showcase,
at CCWE
Showcase
Best Buys
at NRCC
All Water
Calendar
Resource
As Seen market cost effectively. Call your sales representative for a custom propos-
of 2009
Product
Website
Watch
Special
2010
al that fits both your objectives and budget.
2 Color 4 Color
Website Watch
Promote your Website and generate sales leads. Provide us with a photo
Per page or 1⁄2 page $300 $800
and brief description, and we will showcase your Website profile and
New equipment
200 600
pleasing ideas
Less than 1⁄2 page
(Benchmark Survey)
deliver it to over 18,300 prospects.
Eco-friendly
the Industry
Waxes and
Marketing
employees
Managing
Tips from
Customer
expenses
Training
detailing
wonders
the Pros
Detailer’s
Express
State of
Spotlight
services
control
update
studies
Odor
Case
(Benchmark Survey)
IBA Industry
management
quality issues
Yellow Pages
State of the
State of the
SS Industry
Multi-profit
Controlling
IBA Solutions
technology
Ideas from
site secure
your site
Keeping
Remote
centers
studies
Going
Water
green
Case
costs
IBA
The Editorial Calendar
S E R V I N G C A R C A R E B U S I N E S S O W N E R S A N D O P E R AT O R S
Special Issues The industry’s #1 source for management, marketing and product information
quality solutions
conveyor secure
insurance ideas
Keeping your
What’s ahead
(Benchmark Survey)
International
the Industry
What’s new
case studies
Controlling
super stars
in express
Full-serve
Hot Topics
In-depth
Changes
for 2010
Conveyor
State of
Water
VFDs
Using
green
costs
carwashing, detailing and lube equipment suppliers. In addition, it is cross-referenced in more than
350 product categories. *Bonus distribution at trade shows throughout the year!
management ideas
in excellence
Crushing the
maintenance
Case studies
Expanding/
competition
State of the
Marketing/
Controlling
advertising
prevention
Preventive
know-how
Employee
Customer
Insurance
Operational
retention
updating
expenses
Industry
Success
Crime
Going
green
and mitters
Dryers and
equipment
Conveyors
Chemistry
Equipment/
Self-serve
terminals
IBAs and
Vacuums
Auto pay
supplies
security
releases
reclaim
washes
quality
Water
Water
doors
New
Pet
®
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Our 28-page promotional wall calendar affords manufacturers an opportunity to exclusively promote products
September
December
November
February
10/25/2009
January
October
12/1/2008
2/25/2009
10/1/2009
11/1/2009
August
1/1/2009
2/1/2009
3/1/2009
4/1/2009
5/1/2009
6/1/2009
7/1/2009
8/1/2009
9/1/2009
March
June
April
and services to car care facility owners and operators for a full month. Space is limited. Please call in advance
May
July
w w w. c a r w a s h . c o m
*If you have any questions about acceptable formats, please contact your Pop-up Box 250 x 250 pixels
Account Executive. Featured Product 120 x 120 pixels
Text Ads and Other Products - Call for specifications
Jimmy Branch Stacey Patulski Bob Koo Diana Bean
Conveyor operations Self-serve/IBA operations Self-serve/IBA operations Detail operations
“Stone Soap Company, Inc. has advertised with Graphics software accepted Speedy Inc., Panama, FL Manistee Auto Wash, Manistee, MI, Auto Shine Car Wash, Lakeland, FL Every Detail Inc., Lodi, CA
QuarkXpress (6.5 or lower) Adobe Illustrator (CS or lower) *Banner ads can be animated with a maximum of four frames. Acceptable
Former ICA president MCA board member Water issues specialist NAPDR chairwoman
“Jim Coleman Co advertises with Professional Carwashing Professional Carwashing & Detailing Magazine for over
& Detailing because we know the decision makers in thirty years. Many of our best customers were intro- Adobe InDesign (CS or lower) Adobe Photoshop (CS or lower) formats include gif, jpg and tif. Please keep file size under 90k. Materials
the carwash industry read PC&D. When we get leads duced to us by way of the advertising and exposure must be provided one week prior to the scheduled appearance of the ad.
from PC&D we can count on them being good solid given our company from this fine publication, and we Color
leads for our sales staff to follow up on. We have look forward to continuing our association with PC&D Unless you have contracted to run a PMS color, all colors must be CMYK.
closed more business off the leads from PC&D then for many years to come.” 1/6 Page Horizontal
any other advertising source.” – Steven Stone, Executive Vice President, Images 4 1/2” x 2 1/8”
Include all graphics and images placed, imported or embedded in your ad.
– Randy Coleman, Vice-President, Jim Coleman Co/Hanna Stone Soap Company, Inc. 1/3
of qualified buyers, you can effectively reach your customers and prospects. E-mail to your Account Executive
3 3/8”
x 1/4 Page
CD ROM
10” Vertical
1/2 Page Horizontal
3 3/8”
7” x 4 7/8” 1/3 Page Strip
through our pages each month. Source: 2008 Buyer Intention Study (Zoomerang September 2007).
Self Serve/IBA - 26% According to the 2008 Buyer Intention Survey Report, our readers plan
to purchase the following equipment and products within the next year: More Ways To Reach Your Customers
• Security/surveillance systems • Detail stations
D • Exterior signage • Floor mat cleaners Your brand will benefit from online marketing exposure with an increased reach and frequency of contact with your market. Online
marketing will reinforce your print message, increase your brand awareness, direct customers to your website and provide measurable and
Detail/Restoration - 17%
• Lighting equipment • Self-serve dryers
• Water reclaim/recycle systems • Pump/metering equipment immediate results. Professional Carwashing & Detailing Online™ (www.carwash.com) is the Web’s leading source of essential news and product
Potential Investor - 4% • Spot-free rinse systems • Touchless automatic equipment
information for our marketplace. Our website is the longest-standing in the business and was re-designed in 2007.
• Tire dressing equipment • Friction automatic equipment
Conveyor - 34% • Garage doors/openers • Pet washing equipment Professional Carwashing & Detailing OnlineTM (www.carwash.com) is the highest-traffic website serving the carwashing,
• Business management software • Change makers/coin counters detailing and fast-lube industries. Keyword-searchable news and articles, three of the most active bulletin boards in the business,
Fast Lube/Oil Change/Auto Dealer/Leasing/Wholesaler/
• Auto-pay equipment • Fragrance equipment and an online Buyers Guide all help to generate (from July 2007-July 2008):
• Blowers • Express exterior tunnel systems
Convenience Store/Distributor/Supplier/Other - 16%
• Self-serve credit card readers • Self-service systems • 385,293 Visits • 195,629 Absolute Unique Visitors • 1,207,251 Page views • 14,448 Hours
And your message is guaranteed to reach the decision • Ceiling/wall liners • Laundry equipment
makers because: • Dry vacuum systems • In-bay wash systems Professional Carwashing & Detailing e-News™ is the twice-weekly e-mail newsletter delivering fresh, “must know”
• 98.4% of our circulation is personal direct request • Wet-extraction vacuum systems • Full-service tunnel systems news on acquisitions, new facilities, problem vehicles for washes, strategies from gasoline and big box retailers, and more.
• 93% of our subscribers identify themselves as owner, president or • Water conditioning equipment • Gate management equipment
manager of their business • Credit card reader/gift card dispensers • Carwash enclosures • 9,000+ full “opt-in” subscribers – 100% who request their subscriptions
• 85% are the sole decision maker or specify/recommend/approve all • Heating equipment • Hybrid automatic equipment
purchases for their company • Chemical dispensers • Robotic equipment
Professional Carwashing & Detailing also offers advertising sponsored webinars, custom email
*June 2008 BPA • Vending machines
blasts, and a Detailing industry e-newsletter all designed to target your message to qualified prospects.
The publication your customers have trusted for 32 years Mechs & Specs - Print & Online Solution Oriented and Balanced Content
For over 30 years, Professional Carwashing & Detailing® has been helping carwash and detail operators grow and prosper — in good
Professional Carwashing & Detailing® relies on a mix of reader surveys, on-site reader visits and an organized panel of seasoned and
times and in bad. As competition increases, Professional Carwashing & Detailing® is there to provide operators with the solutions that
experienced operators to make sure we cover the issues that matter most to our readers (your customers).
will result in increased performance, increased production and increased profits. Professional Carwashing & Detailing® is printed by web offset on 38# enamel.
Our Editorial Advisory Board includes the industry’s best and brightest minds. Board members represent some of the largest, most successful chains in
Proofs
The publication trim size is 7-7/8 inches x 10-7/8 inches. The binding Advertisers must supply a proof of the ad printed at 100% of the actual size.
That’s why car care professionals with purchasing authority turn to Professional Carwashing & Detailing®. It’s the industry’s preferred method is saddle stitched, jogged to the head. All live matter must be kept The publisher does not accept responsibility for, and cannot guarantee, the America, and most members are former or current presidents of national and/or regional car care associations. This is an owner-centric board; every
resource to stay informed about the latest products, applications, techniques, business trends and new regulations affecting our a minimum of .25 inches away from trim. quality of ads supplied without a proof. member currently owns and operates a carwash. By incorporating owner/operators from every segment of the industry, as well as from every corner of
marketplace. No matter what the economy does, Professional Carwashing & Detailing® has the experience to give you the competitive edge. the country, Professional Carwashing & Detailing® ensures our readers are well represented and that our editorial is balanced, fair and credible.
Preferred formats for materials (must be 300 dpi) Online Ad Specifications
.pdf (using Acrobat Distiller, embed all fonts without subsetting) Full Banner* 468 x 60 pixels
.tif Half Banner* 234 x 60 pixels M
.eps
T Quarter Banner* 120 x 60 pixels
Ron Bousquet
Conveyor operations
Coy Lindbolm
Conveyor operations
David DuGoff
Self-serve/IBA operations
Gina Budhai
Detail operations
*If you have any questions about acceptable formats, please contact your Pop-up Box 250 x 250 pixels
Account Executive. Featured Product 120 x 120 pixels
Text Ads and Other Products - Call for specifications
Jimmy Branch Stacey Patulski Bob Koo Diana Bean
Conveyor operations Self-serve/IBA operations Self-serve/IBA operations Detail operations
“Stone Soap Company, Inc. has advertised with Graphics software accepted Speedy Inc., Panama, FL Manistee Auto Wash, Manistee, MI, Auto Shine Car Wash, Lakeland, FL Every Detail Inc., Lodi, CA
QuarkXpress (6.5 or lower) Adobe Illustrator (CS or lower) *Banner ads can be animated with a maximum of four frames. Acceptable
Former ICA president MCA board member Water issues specialist NAPDR chairwoman
“Jim Coleman Co advertises with Professional Carwashing Professional Carwashing & Detailing Magazine for over
& Detailing because we know the decision makers in thirty years. Many of our best customers were intro- Adobe InDesign (CS or lower) Adobe Photoshop (CS or lower) formats include gif, jpg and tif. Please keep file size under 90k. Materials
the carwash industry read PC&D. When we get leads duced to us by way of the advertising and exposure must be provided one week prior to the scheduled appearance of the ad.
from PC&D we can count on them being good solid given our company from this fine publication, and we Color
leads for our sales staff to follow up on. We have look forward to continuing our association with PC&D Unless you have contracted to run a PMS color, all colors must be CMYK.
closed more business off the leads from PC&D then for many years to come.” 1/6 Page Horizontal
any other advertising source.” – Steven Stone, Executive Vice President, Images 4 1/2” x 2 1/8”
Include all graphics and images placed, imported or embedded in your ad.
– Randy Coleman, Vice-President, Jim Coleman Co/Hanna Stone Soap Company, Inc. 1/3
of qualified buyers, you can effectively reach your customers and prospects. E-mail to your Account Executive
3 3/8”
x 1/4 Page
CD ROM
10” Vertical
1/2 Page Horizontal
3 3/8”
7” x 4 7/8” 1/3 Page Strip
through our pages each month. Source: 2008 Buyer Intention Study (Zoomerang September 2007).
Self Serve/IBA - 26% According to the 2008 Buyer Intention Survey Report, our readers plan
to purchase the following equipment and products within the next year: More Ways To Reach Your Customers
• Security/surveillance systems • Detail stations
D • Exterior signage • Floor mat cleaners Your brand will benefit from online marketing exposure with an increased reach and frequency of contact with your market. Online
marketing will reinforce your print message, increase your brand awareness, direct customers to your website and provide measurable and
Detail/Restoration - 17%
• Lighting equipment • Self-serve dryers
• Water reclaim/recycle systems • Pump/metering equipment immediate results. Professional Carwashing & Detailing Online™ (www.carwash.com) is the Web’s leading source of essential news and product
Potential Investor - 4% • Spot-free rinse systems • Touchless automatic equipment
information for our marketplace. Our website is the longest-standing in the business and was re-designed in 2007.
• Tire dressing equipment • Friction automatic equipment
Conveyor - 34% • Garage doors/openers • Pet washing equipment Professional Carwashing & Detailing OnlineTM (www.carwash.com) is the highest-traffic website serving the carwashing,
• Business management software • Change makers/coin counters detailing and fast-lube industries. Keyword-searchable news and articles, three of the most active bulletin boards in the business,
Fast Lube/Oil Change/Auto Dealer/Leasing/Wholesaler/
• Auto-pay equipment • Fragrance equipment and an online Buyers Guide all help to generate (from July 2007-July 2008):
• Blowers • Express exterior tunnel systems
Convenience Store/Distributor/Supplier/Other - 16%
• Self-serve credit card readers • Self-service systems • 385,293 Visits • 195,629 Absolute Unique Visitors • 1,207,251 Page views • 14,448 Hours
And your message is guaranteed to reach the decision • Ceiling/wall liners • Laundry equipment
makers because: • Dry vacuum systems • In-bay wash systems Professional Carwashing & Detailing e-News™ is the twice-weekly e-mail newsletter delivering fresh, “must know”
• 98.4% of our circulation is personal direct request • Wet-extraction vacuum systems • Full-service tunnel systems news on acquisitions, new facilities, problem vehicles for washes, strategies from gasoline and big box retailers, and more.
• 93% of our subscribers identify themselves as owner, president or • Water conditioning equipment • Gate management equipment
manager of their business • Credit card reader/gift card dispensers • Carwash enclosures • 9,000+ full “opt-in” subscribers – 100% who request their subscriptions
• 85% are the sole decision maker or specify/recommend/approve all • Heating equipment • Hybrid automatic equipment
purchases for their company • Chemical dispensers • Robotic equipment
Professional Carwashing & Detailing also offers advertising sponsored webinars, custom email
*June 2008 BPA • Vending machines
blasts, and a Detailing industry e-newsletter all designed to target your message to qualified prospects.
Western Carwash Association Annual Convention
Display Rates
Automotive Oil Change Association Convention
Look for our bi-monthly column, authored by a rotating panel of industry experts and seasoned operators, on critical issues to fast lube operators.
Southwest Car Wash Convention & Expo,
Professional Carwashing & Detailing® is the only car care trade magazine to regularly schedule coverage of the fast lube industry.
Car Care World Expo,
April 1-4, Las Vegas
Mobile Tech Expo,
media
Distribution:
Full Page
2/3 Page
1/2 Page Island
$2,933
2,288
1,893
$2,766
2,174
1,799
$2,610
2,018
1,737
$2,392
1,862
1,602
$2,170
1,690
1,470
kit
2009
Sponsored exclusively by you promoting a new product, technique or
1/2 Page 1,830 1,685 1,622 1,487 1,390
limited time offer to drive traffic to a specific webpage. 1/3 Page 1,383 1,269 1,217 1,123 1,000
Product Resource
Product Resource
Advertising Sections
Worth Seeing at
at WCA Expo
Worth Seeing
Worth Seeing
Page Listings
Literature &
Literature &
Showcase,
at CCWE
Showcase
Best Buys
at NRCC
All Water
Calendar
Resource
market cost effectively. Call your sales representative for a custom propos-
As Seen
of 2009
Product
Website
Watch
Special
200 600
pleasing ideas
the Industry
Waxes and
Marketing
employees
Managing
Tips from
Customer
expenses
Training
detailing
wonders
the Pros
Detailer’s
Express
State of
Spotlight
services
control
update
studies
Odor
Case
(Benchmark Survey)
IBA Industry
management
quality issues
Yellow Pages
State of the
State of the
SS Industry
Multi-profit
technology
Ideas from
site secure
your site
Keeping
Remote
centers
studies
Going
Water
green
Case
costs
IBA
The Editorial Calendar
S E R V I N G C A R C A R E B U S I N E S S O W N E R S A N D O P E R AT O R S
Special Issues The industry’s #1 source for management, marketing and product information
quality solutions
conveyor secure
insurance ideas
Keeping your
What’s ahead
(Benchmark Survey)
International
the Industry
What’s new
case studies
Controlling
super stars
in express
Full-serve
Hot Topics
In-depth
Changes
for 2010
Conveyor
State of
Water
VFDs
Using
green
costs
carwashing, detailing and lube equipment suppliers. In addition, it is cross-referenced in more than
350 product categories. *Bonus distribution at trade shows throughout the year!
management ideas
in excellence
Crushing the
maintenance
Case studies
Expanding/
competition
State of the
Marketing/
Controlling
advertising
prevention
Preventive
know-how
Employee
Customer
Insurance
Operational
retention
updating
expenses
Industry
Success
Crime
Going
green
and mitters
Dryers and
equipment
Conveyors
Chemistry
Equipment/
Self-serve
terminals
IBAs and
Vacuums
Auto pay
supplies
security
releases
reclaim
washes
quality
Water
Water
doors
New
Pet
®
Ad materials due
2009 PC&D Calendar
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Our 28-page promotional wall calendar affords manufacturers an opportunity to exclusively promote products
September
December
November
February
10/25/2009
January
October
12/1/2008
2/25/2009
10/1/2009
11/1/2009
August
1/1/2009
2/1/2009
3/1/2009
4/1/2009
5/1/2009
6/1/2009
7/1/2009
8/1/2009
9/1/2009
March
June
April
and services to car care facility owners and operators for a full month. Space is limited. Please call in advance
May
July
w w w. c a r w a s h . c o m
to reserve your premium position.
ness markets. www.gvmg.com
fifteen titles and three directories covering the outdoors and business-to-busi-
magazines, as well as custom publishing. The company currently publishes
Grand View Media Group specializes in consumer and business-to-business
Southern Progress Corporation, Advance Publications and ESPN Outdoors.
marketing, production and advertising sales including tenures with Time Inc.,
Group’s management team has a wealth of experience in publishing, direct
national conglomerate based in Birmingham, Alabama. Grand View Media
a wholly-owned subsidiary of EBSCO Industries, a multibillion-dollar inter-
parent company is Grand View Media Group. Grand View Media Group is
We are supported by a parent company that understands b2b marketing. Our
(518) 783-1281 • www.carwash.com
13 Century Hill Drive, Latham, NY 12110-2197 USA
NTP Media, a division of Grand View Media
Professional Carwashing & Detailing®
Western Carwash Association Annual Convention
Display Rates
Look for our bi-monthly column, authored by a rotating panel of industry experts and seasoned operators, on critical issues to fast lube operators.
Southwest Car Wash Convention & Expo,
Professional Carwashing & Detailing® is the only car care trade magazine to regularly schedule coverage of the fast lube industry.
Car Care World Expo,
April 1-4, Las Vegas
Mobile Tech Expo,
media
Distribution:
Custom & Special Ad Units
Contact your sales representative to inquire about custom units – including barn door covers, inserts, polybagged ride-alongs, belly-bands and more.
Bonus
2/3 Page
$2,933
2,288
$2,766
2,174
$2,610
2,018
$2,392
1,862
$2,170
1,690
2009 kit
Professional Carwashing & Detailing e-News™ is mailed twice weekly to a 1/2 Page Island 1,893 1,799 1,737 1,602 1,470
minimum of 9,800 guaranteed opt-in subscribers. E-mail Blasts:
Sponsored exclusively by you promoting a new product, technique or
1/2 Page 1,830 1,685 1,622 1,487 1,390
limited time offer to drive traffic to a specific webpage. 1/3 Page 1,383 1,269 1,217 1,123 1,000
Product Resource
Product Resource
Advertising Sections
Worth Seeing at
Website Watch
Green Product
at WCA Expo
Worth Seeing
Worth Seeing
Page Listings
Literature &
Literature &
Showcase,
at CCWE
Showcase
Best Buys
at NRCC
All Water
Calendar
Resource
As Seen market cost effectively. Call your sales representative for a custom propos-
of 2009
Product
Website
Watch
Special
2010
al that fits both your objectives and budget.
2 Color 4 Color
Website Watch
Promote your Website and generate sales leads. Provide us with a photo
Per page or 1⁄2 page $300 $800
and brief description, and we will showcase your Website profile and
New equipment
200 600
pleasing ideas
Less than 1⁄2 page
(Benchmark Survey)
deliver it to over 18,300 prospects.
Eco-friendly
the Industry
Waxes and
Marketing
employees
Managing
Tips from
Customer
expenses
Training
detailing
wonders
the Pros
Detailer’s
Express
State of
Spotlight
services
control
update
studies
Odor
Case
(Benchmark Survey)
IBA Industry
management
quality issues
Yellow Pages
State of the
State of the
SS Industry
Multi-profit
Controlling
IBA Solutions
technology
Ideas from
site secure
your site
Keeping
Remote
centers
studies
Going
Water
green
Case
costs
IBA
The Editorial Calendar
S E R V I N G C A R C A R E B U S I N E S S O W N E R S A N D O P E R AT O R S
Special Issues The industry’s #1 source for management, marketing and product information
quality solutions
conveyor secure
insurance ideas
Keeping your
What’s ahead
(Benchmark Survey)
International
the Industry
What’s new
case studies
Controlling
super stars
in express
Full-serve
Hot Topics
In-depth
Changes
for 2010
Conveyor
State of
Water
VFDs
Using
green
costs
carwashing, detailing and lube equipment suppliers. In addition, it is cross-referenced in more than
350 product categories. *Bonus distribution at trade shows throughout the year!
management ideas
in excellence
Crushing the
maintenance
Case studies
Expanding/
competition
State of the
Marketing/
Controlling
advertising
prevention
Preventive
know-how
Employee
Customer
Insurance
Operational
retention
updating
expenses
Industry
Success
Crime
Going
green
and mitters
Dryers and
equipment
Conveyors
Chemistry
Equipment/
Self-serve
terminals
IBAs and
Vacuums
Auto pay
supplies
security
releases
reclaim
washes
quality
Water
Water
doors
New
Pet
®
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Our 28-page promotional wall calendar affords manufacturers an opportunity to exclusively promote products
September
December
November
February
10/25/2009
January
October
12/1/2008
2/25/2009
10/1/2009
11/1/2009
August
1/1/2009
2/1/2009
3/1/2009
4/1/2009
5/1/2009
6/1/2009
7/1/2009
8/1/2009
9/1/2009
March
June
April
and services to car care facility owners and operators for a full month. Space is limited. Please call in advance
May
July
w w w. c a r w a s h . c o m
*If you have any questions about acceptable formats, please contact your Pop-up Box 250 x 250 pixels
Account Executive. Featured Product 120 x 120 pixels
Text Ads and Other Products - Call for specifications
Jimmy Branch Stacey Patulski Bob Koo Diana Bean
Conveyor operations Self-serve/IBA operations Self-serve/IBA operations Detail operations
“Stone Soap Company, Inc. has advertised with Graphics software accepted Speedy Inc., Panama, FL Manistee Auto Wash, Manistee, MI, Auto Shine Car Wash, Lakeland, FL Every Detail Inc., Lodi, CA
QuarkXpress (6.5 or lower) Adobe Illustrator (CS or lower) *Banner ads can be animated with a maximum of four frames. Acceptable
Former ICA president MCA board member Water issues specialist NAPDR chairwoman
“Jim Coleman Co advertises with Professional Carwashing Professional Carwashing & Detailing Magazine for over
& Detailing because we know the decision makers in thirty years. Many of our best customers were intro- Adobe InDesign (CS or lower) Adobe Photoshop (CS or lower) formats include gif, jpg and tif. Please keep file size under 90k. Materials
the carwash industry read PC&D. When we get leads duced to us by way of the advertising and exposure must be provided one week prior to the scheduled appearance of the ad.
from PC&D we can count on them being good solid given our company from this fine publication, and we Color
leads for our sales staff to follow up on. We have look forward to continuing our association with PC&D Unless you have contracted to run a PMS color, all colors must be CMYK.
closed more business off the leads from PC&D then for many years to come.” 1/6 Page Horizontal
any other advertising source.” – Steven Stone, Executive Vice President, Images 4 1/2” x 2 1/8”
Include all graphics and images placed, imported or embedded in your ad.
– Randy Coleman, Vice-President, Jim Coleman Co/Hanna Stone Soap Company, Inc. 1/3
of qualified buyers, you can effectively reach your customers and prospects. E-mail to your Account Executive
3 3/8”
x 1/4 Page
CD ROM
10” Vertical
1/2 Page Horizontal
3 3/8”
7” x 4 7/8” 1/3 Page Strip
through our pages each month. Source: 2008 Buyer Intention Study (Zoomerang September 2007).
Self Serve/IBA - 26% According to the 2008 Buyer Intention Survey Report, our readers plan
to purchase the following equipment and products within the next year: More Ways To Reach Your Customers
• Security/surveillance systems • Detail stations
D • Exterior signage • Floor mat cleaners Your brand will benefit from online marketing exposure with an increased reach and frequency of contact with your market. Online
marketing will reinforce your print message, increase your brand awareness, direct customers to your website and provide measurable and
Detail/Restoration - 17%
• Lighting equipment • Self-serve dryers
• Water reclaim/recycle systems • Pump/metering equipment immediate results. Professional Carwashing & Detailing Online™ (www.carwash.com) is the Web’s leading source of essential news and product
Potential Investor - 4% • Spot-free rinse systems • Touchless automatic equipment
information for our marketplace. Our website is the longest-standing in the business and was re-designed in 2007.
• Tire dressing equipment • Friction automatic equipment
Conveyor - 34% • Garage doors/openers • Pet washing equipment Professional Carwashing & Detailing OnlineTM (www.carwash.com) is the highest-traffic website serving the carwashing,
• Business management software • Change makers/coin counters detailing and fast-lube industries. Keyword-searchable news and articles, three of the most active bulletin boards in the business,
Fast Lube/Oil Change/Auto Dealer/Leasing/Wholesaler/
• Auto-pay equipment • Fragrance equipment and an online Buyers Guide all help to generate (from July 2007-July 2008):
• Blowers • Express exterior tunnel systems
Convenience Store/Distributor/Supplier/Other - 16%
• Self-serve credit card readers • Self-service systems • 385,293 Visits • 195,629 Absolute Unique Visitors • 1,207,251 Page views • 14,448 Hours
And your message is guaranteed to reach the decision • Ceiling/wall liners • Laundry equipment
makers because: • Dry vacuum systems • In-bay wash systems Professional Carwashing & Detailing e-News™ is the twice-weekly e-mail newsletter delivering fresh, “must know”
• 98.4% of our circulation is personal direct request • Wet-extraction vacuum systems • Full-service tunnel systems news on acquisitions, new facilities, problem vehicles for washes, strategies from gasoline and big box retailers, and more.
• 93% of our subscribers identify themselves as owner, president or • Water conditioning equipment • Gate management equipment
manager of their business • Credit card reader/gift card dispensers • Carwash enclosures • 9,000+ full “opt-in” subscribers – 100% who request their subscriptions
• 85% are the sole decision maker or specify/recommend/approve all • Heating equipment • Hybrid automatic equipment
purchases for their company • Chemical dispensers • Robotic equipment
Professional Carwashing & Detailing also offers advertising sponsored webinars, custom email
*June 2008 BPA • Vending machines
blasts, and a Detailing industry e-newsletter all designed to target your message to qualified prospects.
Display Rates
Custom & Special Ad Units
Bonus
Contact your sales representative to inquire about custom units – including barn door covers, inserts, polybagged ride-alongs, belly-bands and more.
Distribution:
Professional Carwashing & Detailing Online Ad Rates
media
2010
Special
Watch
Website
Product
of 2009
As Seen
al that fits both your objectives and budget.
Resource
Calendar
All Water
at NRCC
Best Buys
Showcase
at CCWE
2 Color 4 Color
Showcase,
Literature &
Literature &
Page Listings
Worth Seeing
Worth Seeing
at WCA Expo
Green Product
Website Watch
CCWE, Yellow
Worth Seeing at
Advertising Sections
Product Resource
Product Resource
Website Watch Per page or 1⁄2 page $300 $800
Promote your Website and generate sales leads. Provide us with a photo
and brief description, and we will showcase your Website profile and Less than 1⁄2 page 200 600
deliver it to over 18,300 prospects.
* Advertising materials due the month prior to scheduled issue.
Case
Odor
studies
update
control
Spotlight
services
State of
Express
polishes
Detailer’s
the Pros
wonders
detailing
Training
expenses
Literature & Product Resource
Customer
Tips from
Managing
employees
Marketing
Waxes and
the Industry
Eco-friendly
(Benchmark Survey)
pleasing ideas
New equipment
Display your new catalog, brochure, and product literature in front of 18,300 car care professionals. Provide us with a photo and brief description and we will
handle everything else. In addition, you have the option to combine this with an effective e-mail marketing campaign to generate immediate interest and leads.
Yellow Pages
The Yellow Pages is an industry reference section published monthly.
IBA
costs
Case
green
Water
Going
studies
centers
Remote
Keeping
your site
Self-serve/
Updating
site secure
Ideas from
technology
IBA Solutions
Controlling
Multi-profit
SS Industry
State of the
State of the
quality issues
management
IBA Industry
(Benchmark Survey)
(Benchmark Survey)
your unattended
around the globe
S E R V I N G C A R C A R E B U S I N E S S O W N E R S A N D O P E R AT O R S
Special Issues The industry’s #1 source for management, marketing and product information
2010 Buyers Guide*
costs
Published in November, this year-round ready-reference directory includes hundreds of listings of
green
Using
VFDs
Water
Going
State of
Conveyor
for 2010
Changes
Hot Topics
In-depth
Full-serve
in express
super stars
carwashing, detailing and lube equipment suppliers. In addition, it is cross-referenced in more than
Controlling
case studies
What’s new
the Industry
International
(Benchmark Survey)
What’s ahead
Keeping your
insurance ideas
conveyor secure
quality solutions
350 product categories. *Bonus distribution at trade shows throughout the year!
green
Going
Crime
Success
Industry
expenses
updating
retention
Operational
Customer
Insurance
Employee
know-how
Preventive
prevention
advertising
Controlling
Marketing/
State of the
competition
This premier show in the car care industry will be held April 1-4 in Las Vegas. Capitalize on your presence
in excellence
Expanding/
Case studies
maintenance
Crushing the
by advertising in our Exhibit Product Guide (EPG). Editorially, this issue is focused on product highlights,
management ideas
Professional Carwashing & Detailing® is the only car care trade magazine to regularly schedule coverage of the fast lube industry.
exhibitor listings, event planners and a floor plan. *In addition to distribution at the show,
the EPG is mailed to pre-registered attendees for 2009, U.S. attendees from 2008, a segment of
subscribers to Professional Carwashing & Detailing® as well as distributed at the show.
Pet
Look for our bi-monthly column, authored by a rotating panel of industry experts and seasoned operators, on critical issues to fast lube operators.
New
doors
Water
Water
quality
washes
reclaim
releases
supplies
Auto pay
Vacuums
IBAs and
terminals
Self-serve
Equipment/
Chemistry
Conveyors
equipment
Dryers and
Supply Focus
and mitters
Surveillance/
2009 PC&D Calendar
Our 28-page promotional wall calendar affords manufacturers an opportunity to exclusively promote products w w w. c a r w a s h . c o m
®
July
May
April
June
March
1/1/2009
2/1/2009
3/1/2009
4/1/2009
5/1/2009
6/1/2009
7/1/2009
8/1/2009
9/1/2009
August
12/1/2008
2/25/2009
10/1/2009
11/1/2009
October
January
10/25/2009
February
and services to car care facility owners and operators for a full month. Space is limited. Please call in advance
November
December
September
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
Ad materials due
to reserve your premium position.
ness markets. www.gvmg.com
fifteen titles and three directories covering the outdoors and business-to-busi-
magazines, as well as custom publishing. The company currently publishes
Grand View Media Group specializes in consumer and business-to-business
Southern Progress Corporation, Advance Publications and ESPN Outdoors.
marketing, production and advertising sales including tenures with Time Inc.,
Group’s management team has a wealth of experience in publishing, direct
national conglomerate based in Birmingham, Alabama. Grand View Media
a wholly-owned subsidiary of EBSCO Industries, a multibillion-dollar inter-
parent company is Grand View Media Group. Grand View Media Group is
We are supported by a parent company that understands b2b marketing. Our
(518) 783-1281 • www.carwash.com
13 Century Hill Drive, Latham, NY 12110-2197 USA
NTP Media, a division of Grand View Media
Professional Carwashing & Detailing®