founding principle is the stigma-smashing

Move™ Yoga, the UK-based brother of Broga® Yoga,
is founded on the belief that millions of men (and
women) can live happier, healthier, more fulfilling,
injury-free, self-aware, and quite possibly longer lives
if they incorporate yoga into their current health and
wellness regime.
blend of strong yoga and
smart fitness.
Energetic and challenging, Move™ blends
the best core-strengthening, muscle-toning, cardio-
working, stress-reducing, clarity-enhancing yoga
postures with functional fitness exercises and HiiT
for an amazing workout.

mission Geared for guys, but open to all.

To offer students a fun, safe, and challenging program You’ll get that pumped-up feeling you get
that helps alleviate stress and improves whole-body from working out and a deep flexibility
fitness. and relaxation feeling from “working in.”

To ensure that Move™ is for every “body,” from

the beginner yogi to the professional athlete.

To dedicate relentlessly to our students and our craft

through consistent improvements in all aspects of
Move™ products and services.

To empower and support a new class of

highly trained, skilled, passionate,
and respected instructors.

20 million yoga students
practice in the U.S. today.
the big picture
Public health data has long indicated that men,
compared to women, are more likely to be overweight,
more likely to develop diabetes, more likely to die
from cancer, and tend to die younger.

85% are women. While it is well known and scientifically established

that yoga provides all practitioners with an array of
physical and psychological health benefits that can

So why ?
significantly mitigate health risks, stigma in the male
market has long labeled yoga as a female endeavor.

In our opinion, this is due mostly to the industry’s

failure to develop classes that take into account
inherent male physiology and social conditioning,
and a failure to specifically target men in marketing
and communications around yoga’s benefits.

According to a 2012 IBIS market report, yoga is one of

the fastest growing health and fitness industries in the
U.S. While growth on the female side of the market is
steady, the real opportunity for large-scale growth is
in yoga for men, as yet a relatively untapped market.

47 million men want to try yoga.

[Yoga Journal]
teacher training why take this training?
The Move™ Instructor Training course provides trainees • Learn a proven approach to making yoga more
with all the knowledge and skills needed to successfully appealing, accessible, and rewarding for men (and
teach Move™ format classes. women) who haven’t yet been drawn to the mat.

The course includes: • Become licensed to use the term “Move™” to promote
yourself and your classes.
• Pre-training online preparation
• Comprehensive in-person skills education • Learn transferable techniques and ideas that will help
• In-depth teaching practice with feedback you in any other group fitness format, yoga class, or
• Recommended music playlists personal training that you offer.
• T-shirt
• Certificate of completion • Get access to an exclusive online portal (aka Broga
• Getting started guide Resource Online - the “BRO” - portal) with video
• Access to ongoing support tutorials, marketing collateral, music playlists,
additional earning potential, and amazing partner
There are currently over 200 trained instructors, with over discounts.
500 expected by June 2015.

continuing education credits

“I honestly feel proud to be a part of
Broga [aka Move™]. I was just more
impressed and excited the more I • 2.1 ACE CECs.

learned at training.” • 1.5 NASM CECs.

• 15 AFAA CEUs.
• Previous trainees have successfully submitted the Broga®
Instructor Training course to Yoga Alliance for continuing
education credits.
training process overview training course cost
Pre-training (~12 hrs) The Move™ Instructor Training course is £449 per person.
Register for pre-training portal
Read manual and complete modules There are a number of discounts available:
Study sequence
Liability Waiver • Early Bird price is £349. Sign up early!
Intake Form • Partner discount codes (speak with your group fitness
manager or local lead for more information).
In-person training (~14 hrs over 2 days) • Referral codes are available from current Broga instructors.
Move™ philosophy • Military and first-responder discount codes are available
Sequence breakdown upon request.
Practice instruction with feedback and evaluation
Business overview
UK courses in 2015
Post-training (~3 hrs)
Final exam
Edinburgh - 9-10 May, 2015
Video submission (when required)
Licensing Agreement
London - 16-17 May, 2015
Register for BRO™ portal

More detailed schedules are sent to all registrants about 7

days before each training begins. All pre-training materials
and requirements will be available in the pre-training portal.
Attendance at both days of training is required for course
completion. “The Broga [aka Move™] training re-affirmed how I felt
about the program, based on a very positive connection with
the pre-training materials.”
licensing and support typical course schedule
Upon successful completion of the Move™ Instructor Pre-training:
Training course and final exam, you’ll be asked to sign Read the entire Training Manual
a simple trademark licensing agreement. This just Study sequences
confirms that you have completed all the requirements Watch all pre-training videos
to legally teach Move™ classes.
Sat, 9am-6pm:
The license is good for one year unless you subscribe Move™ class
to the online portal for instructors, called Broga Course overview and intros
Resources Online, or “the BRO”, in which case Sequence breakdown
your license remains active for as long as you’re a Practice instruction
subscriber.
Sun, 9am-6pm:
The BRO contains a vast library of upskill tutorial Move™ class
videos, music playlists, marketing collateral and access Sequence breakdown
to our partner deals with Reekok, YogaTrail, VistaPrint Practice instruction
and others. Most Move™ Training graduates subscribe Instruction evaluations
to the BRO and we highly recommend it. Closing discussion

It costs $24.95/mo, but we offer numerous deals, Schedule may change to a degree, but start and stop
promos and discounts, so most pay much less. times each day will remain consistent.

“I would highly recommend Broga and the training. It

is basic and a good approach for men. The Broga team
is generous and seem genuinely interested in helping
men be healthy and not just promoting a new yoga
franchise.”
partners recent press coverage
Broga® has launched or is in the process of launching with
some of the biggest brands in the fitness industry.

National:

Select Locations:

benefits to clubs and studios

• Move™ is a unique offering that will differentiate your facility; a
strong selling point for new members.
• Move™ students form strong communities that build friendships,
loyalty, consistency, and accountability while achieving significant
results; many of the ingredients that help improve member retention.
• There is no cost to implementing Move™ at your health club or yoga
studio.
classes
Move™ is not just yoga, nor is it simply group functional
fitness. The beginner and intermediate-level classes blend
simple, accessible yoga sequences with heart-rate-spiking
high-intensity interval exercises not found in other branded
yoga programs. This combination delivers significant results
that go well beyond the benefits of a typical yoga class and
create a high level of camaraderie and retention. Women are
welcome and many participate as students and instructors.
Classes are energetic, accessible, strong, challenging,
rewarding, and safe. They provide students with classic yoga
benefits:
• stress-reduction
• improved muscle recovery from other workouts
• improved flexibility/injury prevention
• increased lung capacity
• improved circulation
• improved balance and stability
and Move™-specific benefits (not found
in other yoga-based programs):
• improved cardio-vascular fitness
(utilizing HIIT principles)
• increased core strength
• increased upper-body strength
• increased leg strength
We achieve these results with our distinct blend of yoga and
body weight based functional fitness movements, cues that
are appropriate for a non-Sanskrit speaking group, a carefully
engineered soundtrack, recommended modifications for
different body types, and a distinctly masculine vibe.
what students say
“The 10 a.m. class was great. If I can get a bit personal, I
suffer on and off with anxiety (coupled with palpitations),
and this has not been a good week for me. By the end
of class, they were gone, and I’m still feeling great. I’m a
convert and I’ll be back! Thanks!”
- Lou, 69 years old (has now been to over 200 classes)
“Great class! Really well thought out, with a good pace
from start to finish. Love the strengthening poses and
active core work!”
- Marc, 40 years old
“Broga® has made a remarkable change in my health
both mental and physical... I need the stretching and
strength to keep going at work...”
- Billy, 54 years old
“Broga® creates the perfect balance between the
physical workout I need, and the meditative
relaxation I crave.”
- Ian, 22 years old (has now become a Broga® instructor)
“Back in March I saw an advertisement for Broga®.
I started reading up on it and liked what I read. However,
I was still apprehensive. I’m 37, and over the past few
years I have gained weight. Due to a sedentary lifestyle,
stressful job, and poor habits, I’m out of shape. I know it,
own it, and am working on it.”
- Mo, 37 years old (has now been to over 200 Broga®
classes and has lost 47lbs with the practice!)
where we’ve come from
October 2007
Robert and Adam chat at a BBQ on
Martha’s Vineyard. Adam suggested
that Rob start teaching a yoga class for
men and call it “Broga.” Surprised by
the coincidence, Rob told Adam that
another friend of his had suggested the
same thing to him earlier that month.
January 2009
Robert began teaching a class on
Martha’s Vineyard called “Broga.” This
eventually led to two weekly classes
for a group of dedicated “Brogis.”
February 2010
Upon finishing school, Adam called
Rob to see if he had started teaching
Broga®. A series of long conversations
followed as Adam and Rob discussed
the possibility of working together,
developing the concept, and
building a company.
April 2010
Rob and Adam formed a partnership
with the concise goal of “bringing
more men to the mat.”
April 2011
A Broga® class was launched in
Somerville (just outside of Boston).
Fall 2011
A second class was introduced
in Somerville.
Winter 2011/2012
Broga® began getting press
recognition in major media outlets
around the world, eventually getting
featured or mentioned in Men’s Health,
The Huffington Post, Men’s Journal,
BBC, National Public Ra- dio, Yahoo!
Health Blog,Times of India, Boston
Globe, Boston Magazine, MSNBC Today
Show Health Blog, Details Magazine,
Shape Magazine, Time, Hindustan
Times, and many others.
Spring 2012
Additional Broga® classes were
introduced in Somerville and
Martha’s Vineyard.
Summer 2012
Broga® LLC began training and
licensing new Broga® teachers.
Fall 2014
Over 150 Broga® instructors across
the U.S. and Canada trained.
and who we are
Adam O’Neill President & Co-Founder
Adam brings a breadth of business experience to his role as the President of
Broga® LLC, where he oversees business development, marketing, design, public
relations, web development, merchandising, and licensee communications. Having
grown up in a “yoga household,” Adam spent much of his very active, athletic life
wondering why yoga wasn’t offered in schools as part of sports training and why/
how it had been branded as a lifestyle “for chicks.” In spite of the recommendations
of his yoga-teaching Mom, he never embraced the practice until his mid- twenties,
when he developed a debilitating case of sciatica that put him in physical therapy
for six months. It was during his recovery that Adam started thinking about how
yoga could be better marketed to appeal to other men who knew about the
benefits, but weren’t compelled to attend classes.
Adam has a B.S. in Environmental Economics & Entrepreneurship from the
University of Massachusetts, Amherst. He lives in Winthrop, Massachusetts
with his wife, Anya.
Robert Sidoti Creator & Co-Founder
Robert Sidoti is a certified yoga instructor and personal trainer. He has created
Broga® with a simple goal: To bring the benefits of yoga to more men. Broga®
represents the culmination of Robert’s vast expertise as a health and fitness
professional and the attainment of his goal to create an optimal, and balanced,
fitness program. With his personality, commitment to promoting men’s health, and
deep love of yoga, Robert’s Broga® class is energetic, fun, challenging, and mildly
addictive. He is a passionate, innovative and skilled teacher.
Robert resides on the island of Martha’s Vineyard, and is a certified personal trainer
through the National Academy of Sports Medicine. His other certifications include
Yoga for Athletic Peak Performance with Swami Sitaramananda at the Sivananda
Vendanta Centre, Karma Kids NY, and 200 RYT certification with Kira Ryder,
founder of Lulubandhas and the Ojai Yoga Crib.

“How can one become certified in
this? I teach in Medford, Oregon and
have quite a few men who come to my
classes and would be interested in a
yoga for them.”
“Good afternoon, Interested in speaking with you
about your program. I am located in the Seattle
WA area. Please contact me at the
e-mail address above.”
Tom, Seattle WA
“I am interested in Broga. I am quite sure there is
no Broga in Syracuse NY, however if there was an
interest in expanding I would be very interested
in starting a Broga campaign in my area.”
Mike, Syracuse NY

Jocelyn, Medford OR “Congrats on such a great idea! Now

“Hello, Do you have any plans
in bringing Broga to bay area
especially in and around of Fremon
in East Bay, CA. I really very much
interested into it. Thank you.”
Deepak, Oakland CA
“Hey guys, How can we get Broga
in Los Angeles?!”
David, Los Angeles CA
“I own [a fitness] company in the Woodlands,
TX. My background is Physical Therapy and have
moved back into the Personal Training arena with
a Corrective Exercise Specialist as my intent. The
local market is prime for a program of this sort
and my wife and I are very interested.”
“Hi! I am opening a new yoga studio in San
Diego, California and as I was discussing this Bob, Woodlands TX
with my father in law from Scituate, MA, he
told me about how big Broga is becoming in
Boston. I would love the opportunity to learn
more about it, such as class format, and see
if we could possibly send someone out to get
certified in Broga to offer it in our studio.”
I’m trying to find group classes for my
husband in NYC, do you have any?
Many thanks.”
Laura, New York NY
“I’m rebuilding after recovering from Stage 4
throat cancer & chemo (aug 2010), radiation
(nov 2010) & surgery (4 2011). I’m 64, active
(hiking, rowing) but in need of stretching.
“I’ve been teaching yoga for 21 years; Past running injuries have left me with a
I’m currently teaching for the Cleveland weak left side and balance issues...been
Indians Baseball Organization. Classes cleared by doc. Can you help?”
are going very well and the players are
really getting it - but I’m always open Sterling, Boston MA
to expanding my skills... Would enjoy
hearing from you and good luck with
all your programs!
Rowan, Cleveland OH
“I just did my second ever yoga class yesterday. I run, and
lift and am in relatively good shape, but yoga kicks my butt.
I do agree that yoga is traditionally a women’s gig, but I am
interested in more info on Broga and whether or not you are
looking to expand the brand name to other areas.
Please let me know. Thank you.

Tina, San Diego CA Mike, Virginia

For more information contact:

Rannoch Donald
VP Europe
Rannoch@BrogaYoga.com

BrogaYoga.com/MoveYogaUK
facebook.com/moveyogauk
twitter.com/broga