VISION

LG Electronics is pursuing its 21st century vision of becoming a true global digital leader that can make its
customers happy throughout the world by means of its innovative digital products and services.

LG Electronics has set a new mid-term and long-term vision, aiming to achieve a position as one of the top
three electronics, information, and telecommunication firms in the world by 2010.

As such, we are embracing the philosophy of "Great Company, Great People," whereby only great people can
create a great company, and pursuing two growth strategies involving "fast innovation" and "fast growth."
Likewise, we seek to secure three core capabilities: product leadership, market leadership, and people-
centered leadership.

Growth Strategy
Fast Growth
Fast growth is the result of strategies designed to expand the market share and earnings quickly, while
improving the growth rate in terms of monetary value rather than quantity.

Fast Innovation
Fast innovation involves setting extremely high innovation goals and securing a competitive edge, aiming for a
target of 30% more than what our competitors can achieve. Fast innovation also means 30% more sales and
improvement in our market share, new product development and unveiling such products 30% faster,
developing technology and establishing corporate value three years ahead of our competitors.
Core Capabilities
Product Leadership
Product leadership refers to the ability to develop creative, top-quality products using specialized new
technologies.

Market Leadership
Market leadership refers to the ability to achieve the "LG brand is No. 1" goal, thanks to its for-midable market
presence worldwide.

People Leadership
People leadership refers to talented people, who perform extremely well by internalizing and executing
innovations.

Corporate Culture
Though a company may implement per-fect management strategies and boast about its outstanding and
talented em-ployees, it should adopt an appropriate corporate culture in order to unleash the power of these
capabilities.

No Excuses
People leadership refers to talented people, who perform extremely well by internalizing and executing
innovations.

'We' not 'I'

We pursue a corporate culture that encourages all employees to work together and form a strong team.

Fun Workplace
We create a workplace where individual's creativity and freedom are respected and work is made fun.Do you
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