Topics Page NO.

Executive Summary
1.0 Introduction 1
2.0 Environmental Analysis 1
3.0 Industry Analysis 2-3
3.1 Business Objectives: 3
3.2 Milestone Schedule: 3
3.3 Industry Life Cycle: 2
4.0 Description of venture 3-4
4.1 Vision 3
4.2 Mission 3
4.2.1 Short-term goal 3
4.2.2 Long-term goal 4
4.3 Size of Firm 4
4.4 Firm Objective 4
4.5 Reasons behind coming to this business 4
4.6 Personnel 4
5.0 Business strategy 5
5.1 Why we are unique 5
5.2 Business model 5
6.0 Location & Layout 6
7.0 Marketing Plan 7-17
7.1 Marketing Objectives: 7
7.2 Strategic relationships 7
7.3 SWOT Analysis 8
7.3.1 Our Strengths: 8
7.3.2 Our Weaknesses: 9
7.3.3 Our Opportunities: 9
7.3.4 Our Threats: 9
7.4 Target Market 10
7.5 Market Positioning: 10
7.6 Segmentation: 11
7.7 Value Proposition: 11
7.8 Branding: 11
7.9 Pricing System 11
7.9.1 Acceptance of product: 12
7.9.2 Earning profit: 12
7.10 Pricing system 12
 7.11 Packaging 13
7.12 Distribution Strategies: 13
7.13 Promotional activity 14
7.13.1 Advertising strategies 14
7.13.2 Public relations 15
7.13.3 Networking 15
7.13.4 Customer service 15
7.14 Implementation of marketing strategy 16
7.14.1 In-house responsibilities 16
7.14.2 Out sourced functions 16
7.15 Marketing Research: 16
7.16 Market trends 17
8.0 Competitor Analysis 17-22
8.1 Product Overview 17
8.2 Raw material of Juice 17
8.3 Nutritional Value 18
8.4 Marketing Overview 19
8.5 Our marketing opportunities 20
8.5.1 Health benefits of guava fruit 20
9.0 Description of management team 22-24
9.1 Legal Structure 22
9.2 Responsibilities and Abilities 23
9.3 The necessary qualifications of employees 24
9.4 Future needs for adding employees 24
10.0 Production Plan 25
10.1 Sources of raw materials 25
10.2 Machineries used in production 25
11.0 Organizational Plan 26-27
11.2 Management Team 26
11.1 People who will run the business 26
12.0 Financial Plan 28-33
12.3 Break Even Analysis 30
12.2 Cash Flow Projections 31
12.1 Balance Sheet 32
12.4 Implementation 33
13.0 Loan and Investment Proposal 33-34
13.1 Assessment of Risk 33
13.2 Dissolution 34
14.0 Conclusion 34