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The Indian packaged food market is forecast to see strong growth over
2016-2021 driven by increasing product availability as a result of
manufacturers new product developments and greater penetration of
smaller cities and rural areas. The increased presence of refrigeration
facilities will also bolster product availability in several categories, with ice
cream and frozen desserts notably set to be amongst the most dynamic
performers over the forecast period. Furthermore, value will be enhanced by
an upmarket shift in urban demand underpinned by rising consumer health-
consciousness and an increasing emphasis on convenience.