Britannia's Distribution & Supply Chain Management

1. 1. Supply chain & Distribution of Britannia Biscuit Industry Team Members : Subhadeep Bhattacharya Kaushik Maitra Justin
Mathew
2. 2. Britannia Set up in 1892 HQ : Kolkata Key people - Nusli Wadia, (Chairman) Vinita Bali, (MD) Key Products Biscuits, dairy
products, cakes, breads
3. 3. The Biscuit Segment Main Products : VitaMarieGold, Tiger, Nutrichoice Junior,Good day, 50 50, Treat, Pure Magic, Milk Bikis,
Good Morning, Bourbon, Thin Arrowroot, Nice, Little Hearts
4. 4. Material Flow Diagram
5. 5. Soya lecithin Full Cream condensed milk Nestle Sugar (white) crystal KP sugar mill, JB traders sugar millBack End
Supply Chain Vendors Raw Material Suppliers Wheat Flour Krishna Flour Mill, BTS roller flour mill, Bansal, BTS, Geetha
6. 6. Raw Materials & Essence And flavor(food grade) Salt Skim milk powder Edible Vegetable Oil Ruchi , AWL Butter
Nandini Baking SodaSuppliers
7. 7. Back end supply channel -Wheat Flour India is an exporter of wheat. It almost contributes 12% of total wheat production in the
world.. the second largest wheat producer in the whole world. Wheat is cultivated in the winter season(Dara Wheat) - Uttar
Pradesh, Punjab, Haryana, Rajasthan, Madhya Pradesh, Gujarat and Bihar Harvested Wheat is milled in the flour mills Flour Mill
to respective industry who have a requirement for wheat flour
8. 8. Back end supply channel -Sugar India is an 2nd largest exporter of Sugar after Brazil. India also imports sugar used in biscuits
from brazil and is refined in sugar refineries such as JB traders , JP sugar mills at Bangalore Sugarcane extract juices extracted
and crystallized to refined sugar Large Quantities of Sugar used to make invert syrups and sucrose to make sweet doughs to be
baked into sweet biscuits Very fined particle size sucrose used to make filling creams of biscuits
9. 9. Force Molding Rollers Dough Truck Dough Mixers(Prima New,Robinson,APV,3SK)Plant Machinery & Packing
Machines(VFC,FP7,FP2 Multipack M/C ) Cooling conveyor, stacking Machine Baking Oven(MK II,APV,RP)-AR Enterprises
Mumbai Disc Sprayers Laminator Machine - Stanzy food techcutters- Stanzy food tech
10. 10. Unikube kartons , Bangalore J Tech Pack, Bangalore Secondary Packaging- CBBs(Cardboard Boxes) Mycoplast,
Chennai Primary packing-Laminated RollsPackaging Material Suppliers
11. 11. Front end : Diff Types of Trade General Trade Kirana & Provisional Stores , Standalone shops Modern Trade Food Bazaar ,
Food World, Reliance Fresh (national tie-up) Institutional Trade Hotels , Airlines, IRCTC
12. 12. Front End Distribution Infrastructure
13. 13. Distribution Network Configuration Britannia ITC Parle UNIBIC (Sunfeast)Production 75 14 85 1FacilitiesDistribution 49 75 51
8Centers(CFA)Customer 3.5Million 1.8million 3.3Million 66000Reach(outlets)Number Of 110 100 90 18SKUs
14. 14. Tie-ups with various coffee/tea outlets
15. 15. Thank You!