Running head: REFLECTION PAPER DAY 3 1

Reflection Paper: Day 3

Marteca Soler-Bodden

International College of the Cayman Islands

Seminar: Business and Society

15 November 2017

Ms. Melisa Bent-Hamilton

REFLECTION PAPER DAY 3 2

Today, November 15th, 2017, my business and society class attended three different

presentations. The first presentation was presented by Ms. Hilary Cahill, who is the Vice

President of marketing at Cayman Enterprise City. CEC is a special economic zone and offshore

business hub. So far, they have about 220 companies working through them and set up in Grand

Cayman. Ms. Cahills presentation went over the main duties of CEC, all of their economic

zones, their plans for their future location, and went over the jobs that they will be offering in the

near future. One of my favourite things learned from this presentation was about all of the

interesting jobs that they will be offering in the near future. Many of the jobs that they will be

offering are not offered anywhere else on island, or they are hard to find, so I think that this will

bring great opportunities. This presentation related to business and society because it explained

how her business runs on the interests, productivity, talents, and innovations of society. CEC is

going to be one of the only businesses of their kind on the island, so it is very important that they

understand how society affects them to ensure a thriving business. Ms. Cahill told us that all of

the companies of CEC are either knowledge or technology based. As stated in the text, Every

aspect of business is influenced by technology the distribution and sale of products; how

businesses are created, formed, and sustained; the business-employee relationship, whether

human or mechanical employees, and other business elements (Lawrence & Weber, 2017, p.

246-247).

The second presentation was presented by Ms. Glenda McTaggart, who is the learning

and development manager at Dart Enterprises Ltd. Her presentation went over the objectives,

goals, and tasks of Dart Enterprises Ltd. and explained how they intertwine the community and

businesses into what they do. Some of the services that they offer include management and

business direction, finance, human resources, audit and risk management, information
REFLECTION PAPER DAY 3 3

technology, marketing and community development. One of the most interesting facts I learned

during this presentation is that Dart Enterprises Ltd. Is one of the only companies on island that

does everything in house. This presentation related to business and society because Dart

Enterprises Ltd. is constantly involved in the community and they stay updated with the concerns

of society to provide them with what they want. Ms. McTaggarts presentations also explained

how Dart Enterprises is a very diverse because their employees are from all over the world and

are all different ages. Diversity, as defined by the text, refers to variation in the important

human characteristics that distinguish people from one another and the primary dimensions of

diversity are age, ethnicity, gender, mental or physical abilities, race, and sexual orientation

(Lawrence & Weber, 2017, p. 348).

The third presentation was presented by Ms. Abby Hydes, who is a marketing assistant at

Tower Marketing. Tower Marketing is a communications agency who started business 18 years

ago on island. They only have 11 staff members, so strategy and communication is a huge part of

their every day tasks. Corporate social responsibility is very important to Tower Marketing and

they try to incorporate this into everything they do. We learned about corporate social

responsibility in chapter 3 of the text. It means that a corporation should act in a way that

enhances society and its inhabitants and be held accountable for any of its actions that affect

people, their communities, and their environment (Lawrence & Weber, 2017, p. 48). This

presentation relates to business and society because she explained how important it is to keep up

with the wants and needs of their clients in order to provide them with the best products and

services that they possibly can.

REFLECTION PAPER DAY 3 4

Reference

Lawrence, A. T., & Weber, J. (2017). Business and Society: Stakeholders, Ethics, Public Policy

(15th ed.).