A FINAL TERM PROJECT -2017 OF STRATEGIC MARKETING

MANAGEMENT

Submitted To: Mr. Ather Qadeer

S# Contents Page No

1 Vision Statement: 3

2 Mission Statement 3

3 Core Purpose 3

4 Scan The Envoiment : 3

5 The Target Market: 4

6 Competitive Advantage 4

7 Customer Wants 5

8 Serve The Customer Need 5

9 Out Of The Box Idea: 5

10 Atmosphere, Experience & Ambiance: 6

11 Strengths 8

12 Threats: 8
Vision Statement:

Our vision is to be the best healthy juice corner in Pakistan with its vide range of favorer and
tast in building the health and fitness of the community for optimum quality of life.

Mission Statement:

Your Mind:
NrGize provides healthy products full of essential nutrients, minerals and vitamins to keep a
peaceful mind and optimal well-being.

Your Body:
Our active customers need high quality products to keep their bodies fueled and their
performance at its highest sustaining level. All of our products are high in quality and
nutritional value to keep bodies energized and to assist in meeting each and every physical
goal.

Your Life:
Our products are fit for all lifestyles. We meet our customers where they are in their health
journey and whether they want to fuel up, enrich their health or simply enjoy great tasting
drinks and snacks, NrGize is there to meet their needs.

and style.

The Brand:

Healthy juice is a premium, for diet conscious people

The Brand Personality:

Healthy juice corner is fulfill required nutritions for diet conscious people

The Customer:

Healthy juice corner is health-savvy and likes to experiment to keep up with changing trends,
and wants to design a fitness and health statement through modifying peoples lifestyle.

Healthy juice corner:

The total area which will be acquired is 000 Sq. Ft. The shop will consist of 3 parts

Storage
Manufecturinig
Serving

Core Purpose:

We create and design a healthier Living lifestyle.

Integrity:
We value honesty, fairness, consistency, and team-work in all interactions.

Professionalism:
We value professionalism based on commitment, perspective, accountability, and direction.

Evidence:
We value research, evidence, and best practices.

Caring:
We value a caring community in which every individual is equally treated and respected

Innovation:
We value excellence that comes from re-evaluating current practices and developing new and
improved ways to deliver health and services to diet conscious people.

Scan the Environment :

 Politics:

All the Imported due to Government Tax Policy on imported Machinery Approx. 20% tax so this paid for
high cost.

Economics:

Now market is revolving very drastically. Middle class is divided into two parts i.e. Lower middle and
upper middle. It is Beneficial for our shop so we have to focus for upcoming Five Year for our Growth.

Social:

Now people are much health conscious on every aspect .heathy juice corner is providing a platform
for every group of circle. So People socialized in single platform.

Technological:

Todays world is technology world by considering this reality healty juice corner imports high
tech and test experts to bring new flower and tast for our customer. That can be beneficial for
competitive edge of our business.

The Target Market:

Created to target consumers who desire quick, great-tasting food options that wont
threaten their health-conscious lifestyle, healthy juice corner succeeds with nutrient-packed
products that fuel and satisfy everyone from the athlete to the novice, and all those in
between. Who belongs to A, B+ and B class with localities in Gulshan, Johar and North
Nazimabad. The age group which we target will be ranged from 18 years to 50 years both Male
and Female.

Fashionable, Trendy and Stylish

SEC A, B+, B
Key localities with target market presence: Gulshan, Johar, North Nazimabad
Aged 18-50
Income Range ( 40k to 200k)

Competitive Advantage:

The competitive advantage of healthy juice corner includes;

 healthy juice corner will provide opportunities to keep their self healthy and fit.

healthy juice corner enables aged people of around 50 to 70 years to be fit and healthy.

Customer Wants:
To be look smart & fit.
To be socialize

To Groom the personality

To follow the current fashion & trend

To have value from the brand.
Proper vitamins that help improving your overall health.

Serve the Customer Need:

Out of the box Idea:

Atmosphere, Experience & Ambiance:

Strengths:

Threats:
.

Weakness:

Opportunities.

Overcome Threats and Weaknesses:.

Promotion Strategy & Execution:

The mediums initially use for promotion of Fitness Studio includes:

e-News Letter
Press Releases
Social Media integration
Mobile van publicity
Endorsement on Health related TV and Radio programs
Wall / Vinyl Printing

Core Identity:

Personalized, Develop & sustain Brand Loyality:

Breadth & Depth:

Breadth
Waight
energy Low suger
loss
berrylicious Body
wheatgerm
builder
Brewers yeast. Smooth Resburry
move bannana
De
pt

Cardio crush Fat fighter wheatgerm

h
 nUtri
Fat fighter strowberry
blast
Get
Ginseng
ripped
Stamina squeeze

Pricing Strategy:

Customization Offering:

Worth of Cost & effort:

.

Expansion of Target Market:

Tag Line:

Make Your Passion In Style

Blue Ocean Strategy: