STRAN STEEL HOUSE A CENTURY OF PROGRESS EXHIBITED IN CO-OPERATION WITH GOOD HOUSEKEEPING Price 25¢SNId3DYSNOH GOOD Yim UoHesedo-o5 UI PoHqIyrg ‘SSAYDOYd JO AINLNIO V LV ASNOH 14aLS'NVaLS JHLBetter HOMEBUILDING at A Century of Progress All of the houses at the Chicago Fair exemplify the modern spirit in room arrange ment, architecture and landscaping, 2s well as in decoration and in furnishings. ‘The Stran-Stcel House was designed by two well-known architects, H. Augustus O'Dell and Wirt C. Rowland, of Detroit, in collaboration with such nationally known authorities as Baum and Skidmore, The house is in keeping with the architecture of a Century of Progress. It is not 4 dull repetition of styles we may see about us, but is a daring effort to arouse contemporary thought to potential improvements and it has served its purpose if it points the way to an architecture of frank simplicity, utility and honest decoration. It is true that English cottages, New England Farm Houses, French Chateaux, ot Italian Villas can all be built of Stran-Steet without any extra work on the part of cither the architect or the contractor. It is also true that the Stran-Steel House at ‘Chicago is radical in design. Ie has no basement and no attic. Tt is completely in- sulated against heat and cold. ‘There is a terrace roof garden which opens off an airy recreation room and every mechanical convenience is arranged to satisfy the most critical housewife. This is the only house at the Century of Progress which bears the stamp of approval of the Good Housekeeping Studio. ‘The supervision of the architectural design, the decorating and the furnishing were done under the direction of Helen Koues, Director of Good Housekeeping Studio. The planning of the kitchen was done under the direction of Good Housekeeping Institute, Katharine Fisher, Director. The equipment was selected by the Stran- Steel Corporation from Good Housekeeping Institute's list of Household Equip- ment Tested and Approved, SteanSteel is not the pre-fabricated steel house of the visionary Technoctats. It is a simple and inexpensive system of steel members, which replaces wood joists and 2x 4's. It has been in use for over three years. It is neither welded together hor snapped together with clips. It was designed by practical men and is sold by building supply deaters. Stran-Steel is laid out on the job and is erected by ordi: nary carpenters with ordinary tools. All of the well-known collateral building materials are nailed to Stran-Steel just as they are nailed to wood lumber. Houses built with Stran-Steel are guaranteed against plaster cracks, sticking doors, rat iling windows and creaking floors. They cost no more than the so-called modern houses in which we now live. They ate fire resistant and should not require fre- quent repair. CARL A. STRAND, President, Stean-Steel Corporation, Afiliatd with Kelsey Haves Wheel Company. Detroit MichiganFURNISHINGS AND DECORATIONS by Good Housekeeping Studio Ox these two pages are shown the living room and of the howe, For syle and ch acter the background depends upon the freshnes white wally a fine black mare mantel trimmed ih the furnitiire there is about it Its Fines 1 im the Empire period 5 feling for simplicity and our modem use of fahries, to make thing entirely new—contemporary furniture fe entirely white, ceiling a rin shelves blue. ‘The rug tones, the center af toast nd, the deeper shade wap there is a ered in blue homespun with yellow amoss fringe at the seams; a wood frame chair reminis- in striped bine and yellow satin comfortable chairs covered in yellow aid blue linen, and occasional tables to hold lamps and accessoriesThe decorative trestmont of the dining sleove (above) is the shine 8 That of fhe BAS room, of rhc evel « path Wold white, cartaine yall, Root black marbled naleum ith tite inlye, Venetian blinds are white with yllow” straps The living roce and dining room, like all the ther rooms of the Howse wore ull n'a so-peratie wa al the furnish ing belig chosen from the products of lending manufacturers fat the comntry by Good Housckeeping Studi, and contributed by these manatactorers for the duration of the. Expanition In the living seu and diag sleove shows ‘on hese 140 ages: wall aud celings are of Sheetrock from the U.S. Gypsum Ca, “They arercovered with Santas canvas fom the Stdndard Teale Prenuets Coy the eanvas bein pated ater iRwas hues wth "Wallhide” form the Piteebieal Plate Glass Gar" the sine paint in bite, war toed for the eeling, Photo Miiral fom Lele Rose. cory are covered with black mar Heist Tinoteum iil. derign and order in white, from the Armstrong Cork Ca The fine back marie mantel td the firelace Titings sre from ‘Tedhnter, Ines the minrar tver the mantel fe ftom The Nurre Companies, Inc. Listing fixtures were made by the Cassidy Co,” Completing the back round are the, Venstan blinds made to the mesure of the inlons by Colunbia Mills, “The twortoned oval "Seamfoc™ Farts iain the T.-C. Chase Car "Onite” roe exshien from inom Carpet Co, Bach piece of Forsitere was made fer the room by the Baker Furotere Factories, ‘The striped satin and hatred linen upholstery materia also the sate ininge were supplied by Marshall Field. & Co, Whole {Curtin line, omespa ard wool fringe on the sofa are feos Pi'Sehummacher Co. ‘Curtain. todas om the. Kitsch Lamps, Paul Hanson Co, Aceseoree came from Charles Hall, Ine. Charles Ro Vandell & Co, W. B, Lindemann, Pit Pets Importer, Ines Ich Recker aid California Artificial. Flower Car Giswave trom AH. Heisey & Co, Fostoria Glass Cou Books i the shelves irom Denblelay, DiSOMETHING NEW IN BATHROOMS BED ROOMS IN THE MODE OF THE PRESENT HE color scheme of the front Dedroom (shown to the left) worked up from a rose wall with border! of draperies and fand an accent of blue in the chase longue. covering and the dressing table bench, Furni ture follows the lines of the Em: pite period, somewhat simplified The bedroom shown on the op posite pax tly modern Insofar’ as furnishings are con- cerned, hut there is no exaggera- tin of olor, form, oe. The color scheme is ane of A PATHROOM with a new idea! If vided in thee sections o that it ean be used by three people at the same time, Walls are covered with gray-blue “"Sealex” wall covering, tmarbleized dado, and fo : ina pte from Co Mirror e fixtures, from Cassidy ¢ Co. and Clarence Whitman & Sons, All toilet articles from ElizahCo-onerting i the Bedebom, showa on the oppo- site page’ Walls, “Shestrack”"U.'S, Gypaunt Wall paper, Imperial Paper & Color Cayp. Trim intel with "Wallide” from Pitsbargh Plate Gass Ee Oak paraict floor, Er, Bruee Co. Venetian Fite an the organd curtains made by Columbia Mill, “Lighting Extures from Cassidy Co. Mirror frum ‘The Narte Companies; Ine.” Rag. from LC Chase Co, "Osite” rg eusion rom Clinton Carpe Gor Fabrics from Fe Sebmacher & Co. Fugutare fromm Baker Fornture Factories, “iesutyrest™ mate treat an spring, The Simmons Ca. "Kenwood Hisnlets, FC. Hiuycle & Sons Co.” Quilted throw rm Avie Ory. Curtain ads, Kirsch Cans Ra Pico Redo & Television Corp. Silver, The Gor am Co, Accessories? Charles Hall, Tne, WV. F Tiviemann, Paul Hanson Ca, Mitteldoeler’ Stans Artifical fowers from Calioruia Ardila! Blower ce Co-operatng jn balding the back bedroom (shown, ‘on the page) Walls of "Shectrosk’ from U.S. Grp Gov Mayflower" Wall Payer from Star, Peet- ieee Wall Paper Milly Tien patted twth “Wale fide” fom Pitsburg Plate Glas Co. Parquet Oak Por from EL. Bruce Cay Scatter roes from LC Chace Co, *KorkeoTan!" cap holder from Bebe Manning." Corp.” Venetian nds Teom” Columbia Mil "Furniture from Baker Tugniture. Factories, Lighting fixtures trom Cassity Co. Mirror over Avessing! table irom "The Nurre Companies, Toe ves from Marshal Fekd & Co, Wholesale, and Fo Schumacher & Co. "Beautyrest? mattresses sed Springs pillows from, The: Simmons Co. "Esmond snes fd "Steven spreads from Clarence Whit man & Sons, Ine Pillow an clase Tonge Cow rom Ane Orr.” Cartan Siiver from ‘The Gorham Co, Aecestorier: WW. E. Life: man Paul Hanson ‘Co, Charles Hall Ty FOS (orls" Glass Cos Caloris Areal Flower’ C ‘SEning otto ft work basket, The Spool Cotton Co1 eahunter, Tae Pete Importer Ine A MODERN RECREATION ROOM ae FUN AND REST the features ls are paint ith three planes of vertical tim af reeular intervals these hades of yellow. Photo-mural panels (which are actually id color photographs) showing sport scenes inset over the fire two other walls are new resting. The furniture nd the color scheme is yellow, gray and bine. As the pic tis provided for in furniture like the two over studio. couches provide. for in one comer’ for serious ‘ ‘and recreation are taken care of. ll tures here show, ca Hlfed chairs Of Simple modern ines loung there is it thoughts, Card playing, a Ansel BlowerEkeiie tomate refigestor and the gs Fane with oven heat contol not vay pe Wile for proper food preservation ft isp ees umiform sucess tn cooking the. fod ‘The heed with the built-in fan Over he range snd he’ veutlatig fan in the Wall beside the window ‘help fo keep the ifciencomorable an te fom ulking ‘Good general lighting is provided {rom the’ certal calling fistore, wile 2 Dull in oft Teht over the sink and dshwaher Tights up the work done there, “The work table aad the serving tableside the range sre alto well Hiited by fixtures placed tow she upper cabinets, and there is Fahy ‘in the range. Bletrcty has mae posible what we consider sth necesary helpers as hectic fond mixer and the antamati tite "The kiuchen fe not ony cane fen it's plegsnne place so wore The Inthe. bie" ofthe Hincleuny the. gay wttecandveliow curtains an the iery es inthe wall sake 3 cheerful back erg enh the kitchen itis just 9 step to the Iatndry. “One dots nt have to de- Sent tp the ellar todo. the latins werk. “he fanny is compact button lets with electric washing machine and Fronce "std ‘4 heat-conroled. smoothing ftom. The lntmdry.tray,-of a comfort able working height ft new dsien, ‘he mone otizeabe‘fettre of whch 1 the absence of the sloping front relic Of the washboard dave ofthe pat Or pare 34s Hate the Achen and taandey "equlpment,“aclectet by" the EtranSteel Corporation from the Good Hromsckeeping:Inetitate ist of "House Fold Ewioment Tested ane Approve THE KITCHEN AND. LAUNDRY Planned by Good Housekeeping Institute KATHARINE FISHER, Diractor AGEANCE a the Boor pan will show How this ‘itches ensemble" provides step-sarige anid convenient working’ cond fons. Food delverel thre the rex fntrine it ored nthe retrigerater ‘sad n't cupboards ofthe ajacent caine. ‘The ‘work table, foar fet i Tenet svt the reftgertor and the capone reqaration and feed-torage an, Tes ata sep tthe sae sd datas, ‘liso fo the range: and ust bende ihe range is a table for setting Tots hot From the range snd foods rey to serve Thi espe the work table cleat fr work af any: tine’ Above: and below {his table i cupboard space for chin isis Hiner, smother spots, ast ese the doar tothe ding alcove table space for seins the sted sic, read To be put ito the dswasher, The cabinets have Asi fronts, wih owt protring mcdings. AIT dey are teretuliy refine, making the cabinets foolocking and cxeqptenaly cary (0 Exre for. ‘The doors and drawere ate any to operate, and toe-roomn i prvedd fd below 's0 tat one can stand coe to the cabinets without cenmfert or with She onarrng the cabinet. front "The tabletops of Monel metal have a silver sheen that fe ter to keep bret ‘The’ wall Hoses it bd Kitchen ad Tundey are particulary suited to these ‘Ac will the Kitchen, comiort, labor work rooms, being resistant to moisture saving an convenience have been care ard simple to care’ for, a8 Is also the nile comeered in planning an epee Fioteam’ on hot ogre The laundry, located nee tthe lichen, 4 The Migs ‘The tilly carta TBeing’a modern kitchen, of course it compact but compete wit shenic _noleumacoverad feor and the washable hag am cleeeishwasher as an inte ‘ashing echine, amen heskeostraled wall nie make it attractive ail exe geal nit with We se and permanently Geeseeeearenilaeds for 10 keep spe a sp 7NAILABLE STEEL FRAME IS KEY TO sponds fo new ideas and new style in quality sal Homies forecasts ‘a considerable Tevolaion in home Ywulding technigae-—wbich is. Dound ta) make ive felt in the near future. “The Exhibition Houses at Chi- cago’ Century of Progress exemplify these new eas Tm design, construction ‘and equipment they. mark a The fist of these houses tobe completed and thrown 3 tothe public was the start sid tri creation of the Siran-Steel Corporation. and. associated ‘co-perators, dscorated and furnished ander the direction ef ood Housekeeping Magazine, On Saturday, May 27, when the Exposition opened, fifty-seven hundred visitors in- pected this new model Home nd approved ite any it teresting features, The next day aoe seven thowsand fnore, and ‘on. Memorial Day ‘over. twelve. thowsand Uonigel through this house. "Many of the Hest week's Tz eagerness with which the public today re Le Reo Good Housekeeping- Stran-Steel House at Century of Progress Attracts Throngs Fresh Modern Lines, Compact Livability and Staunchness of Construction Much Admired H. AUGUSTUS O'DELL WIRTIC: ROWLAND Tr DWIGHT JAMES BAUM HELEN KOUES- BES Naa pusand visi owed the keenest interest in and standing of the salient points ofits eonstruetion, The materials entering into the construction of this hhouse are for the most part well known manufactured products. The framing is decidedly new. This is called Stran-Steel, Two features distiiguish’ it from other types of metal structural members First: It is designed so that carpenters, without any special training, lay it out and erect it on the job just a8 they build lumber. Second: Collateral building materials such as shiplap, Celotex, Sheetrock and Haskelite-Phemaloid lumber are nailed diteetly to the steel frame just as to wood. Stran-Steel consists of 2 x 4” studs and rafters and 2.x 7” joists and of connectors of 16 and 13 gauge Steel, formed and riveted so that a nailing groove runs lengthwise on two sides of each stud and joist. When building materials are nailed to these members, the nails a plan ofthe Firat Foor would torn the [ara «fizeteFLane°PLAN » GECOND-FL@R*PLAN »