Michelle Grace

Audience Research Results

Responses to this question proved an

undeniable audience preference for
Poster 1, however the fact that there was
only a 12.5% disparity indicates that both
posters have been successful in engaging
members of their target audience.

Here, responses to the previous question can

be analysed in terms of their motivation and
justification, highlighting which aspect of
adverts are values by audience members. The
fact that image and colour were selected by
over 50% of respondents indicated that these
features are most attractive to the target
audience, and hence their importance within
my own product is vital. It should also be
noted that a vast majority of those who
selected colour also selected Poster 1, which
featured more bright, vibrant colours, thus it
can further be inferred that audiences are
attracted by colours which are bright and
eye-catching.

93.% of respondents were able

to correctly identify the genre,
suggesting that both products
adhere to conventions/are
recognisable. This is supported
by the fact that indie acoustic
was not a suggested option,
but rather was suggested by
audience members in an
other option this specific
manner of identification
indicates that the previously
listed micro-elements have
been successful in
communicating genre.
Michelle Grace

With regard to the poster for The Maccabees, colour was the most popular reason for
audience members selecting it, closely followed by layout and text. The fact that only 6.3%
of respondents were attracted by reviews indicates that our target audience do not rely on
external validation of a product, but rather are able to form their own perceptions based on
interpretation and response to the other three aspects. The success of this product can
therefore be attributed to the bright, vibrant colours used, as well as the manner in which
these fit together to construct an overall positive tone and impression.

The second poster Tom Odell was rated highly for its layout and text, and drew similar
conclusions as the former poster with regard to reviews. The fact that less respondents
selected colour, however, indicates that the faded, under-saturated tone of this advert was
not popular amongst our target audience, suggesting that they prefer more positive, vibrant
products. The statement that it is a lot more inviting and clearer about what it is
promoting, on the other hand, can be attributed to the fact that the focal point is an image
of the artist. Where the image on The Maccabees poster does not make explicit that an
album is being promoted, the feature of a singer makes this inevitable, hence this is arguably
a necessary component for success though the former poster was more popular, a
weakness to this research is that respondents were informed about the context and purpose
of the adverts prior to completing the survey.