Professional Documents
Culture Documents
In the roughly 400 years since the first European settlement appeared on the North
American continent, amazing changes have occurred in the size, focus, and goals of U.S
business. U.S business is divided in six periods:
Colonial society emphasized rural and agricultural production. Colonial town were
small empared with European cities, and they functioned as market place for formers and craft
people. The economic focus of nation centered on rural areas because prosperity depends on the
output of farms plantations. The success or failure of crops and influenced every aspect of the
economy.
Colonists depended on England for manufactured item as well as financial backing
for their infant industries. Even after the revolutionary war (1776-1783) The United States
maintained close economic ties with England.
British investors continued to provide much of the financing for developing the U.S.
business system, and this financial influence continued well into 19th century.
The colonial history of the United States covers the history of European settlements
from the start of colonization of America until their incorporation into the United States. In the
late 16th century, England, France, Spain and the Netherlands launched major colonization
programs in eastern North America.
European settlers came from a variety of social and religious groups. No aristocrats
Settled permanently, but a number of adventurers, soldiers, farmers, and tradesmen arrived.
Colonizers came from European kingdoms with highly developed military, naval, governmental
and entrepreneurial capabilities. The Spanish and Portuguese centuries-old experience of
conquest and colonization during the Reconquista, coupled with new oceanic ship navigation
skills, provided the tools, ability, and desire to colonize the New World. England, France and the
Netherlands started colonies in both the West Indies and North America. They had the ability to
build ocean-worthy ships, but did not have as strong a history of colonization in foreign lands as
did Portugal and Spain. However, English entrepreneurs gave their colonies a base of merchant-
based investment that needed much less government support.
The industrial revolution began in England around 1750. It moved business operations
from an emphasis on independent, skilled workers who specialized in building products one by
one to a factory system that mass down produced items by bringing together large number of
semiskilled workers. The factories profited from savings created by large scale production,
bolstered by increasing support from machines over time. As business view they could often
purchases raw materials more cheaply in larger lots than before. Specialization of labor, limiting
each worker to a few specific tasks in the production process, also increased production
efficiency.
Influenced by these events in England, business in United States began a time of rapid
industrialization. Agriculture became mechanized, and factories sprang up in cities. During the
mid-1800s, the pace of revolution was increased a newly built railroad system provided fast,
economical transportation.
In California for example the combination of rail road construction and gold rush fueled a
tremendous demand for construction.
Inventors created a virtually endless array of commercially useful products and new
production method. Many of them are famous today:
Eli Whitney introduced the concept of inter changeable parts, an idea that would later
facilitate mass production on a previously impossible scale.
Robert McCormick designed a horse-drawn reaper that reduce the labor involved in
harvesting wheat.
His son, Cyrus McCormick saw the commercial potential of the reaper and
launched a business to build and sell machine. By 1902 the company was producing 35 percent
of the nations farm machinery.
Cornelius Vanderbilt P. Morgan and Andrew Carnegie (steel) among others, took advantage of
enormous opportunities for anyone willing to stake the risk of starting new business.
The entrepreneurial spirit of this golden age in business did much to advance the
U.S. business system and rise the overall standard of living of its citizens. The market
transformation, in turn, created new demand for manufactured goods.
During the production era, business focused attention to the internal process rather
than external influence. Marketing was almost and after throughout designed solely to distribute
items generated by production activities. Little attention was paid to consumers wants and
needs.
Demand for all kind of consumer goods exploded after World War II. After nearly five years of
doing without new automobiles, appliances, and other items, consumers were buying again. At
the same time, however, competition also heated up. Soon businesses began to think of
marketing as more than just selling; they envisioned a process of determining what consumers
wanted and needed and then designing products to satisfy those needs. In short, they developed a
consumer orientation.
The marketing era has had a tremendous effect on the way business is conducted today. Even the
smallest business owners recognize the importance of understanding what customers want and
the reasons they buy.
In contrast, in the relationship era, businesses are taking a different, longer-term approach to
their interactions with customers. Firms now seek ways to actively nurture customer loyalty by
carefully managing every interaction. They earn enormous paybacks for their efforts. A company
that retains customers over the long haul reduces its advertising and sales costs. Because
customer spending tends to accelerate over time, revenues also grow. Companies with long-term
customers often can avoid costly reliance on price discounts to attract new business, and they
find that many new customers come from loyal customer referrals.
Business owners gain several advantages by developing ongoing relationships with customers.
Because it is much less expensive to serve existing customers than to find new ones, businesses
that develop long-term customer relationships can reduce their overall costs. Long-term
relationships with customers enable businesses to improve their understanding of what customers
want and prefer from the company. As a result, businesses enhance their chances of sustaining
real advantages through competitive differentiation.
Business Etiquette:
1. If you are in a position to hire, take potential employees out to eat. I can tell a lot about
people by the way they act toward the food server, says Julia Stewart, IHOP's chief executive.
If you have a complete conversation with me and you never acknowl- edge the food server, you
are being disrespectful and will never work for me.
2. Check your guests' food preferences ahead of time and make a reservation at an appropriate
restaurant. If any special accommodations need to be made, such as for someone with a handicap
or food allergy, make tactful preparations with the restaurant ahead of time.
3. If possible, choose a few reliable restaurants to become familiar with, to avoid unpleasant
surprises and to allow you to cultivate business relationships with the servers and the manager.
4. Remember that a business meal has a business purpose. Treat it like a meeting in a conference
room and always arrive on time. If you are the host, be early to welcome your guests.
5. If there is a coat check, offer to check your guests' hats, coats, umbrellas, and the like, and tip
the attendant yourself when your party retrieves belongings after the meal.
6. Keep cell phones, glasses, and bags and briefcases off the table.
7. Unless you expect an emergency to interrupt the meal, turn your cell phone off. If you must
answer, keep your conversation brief and quiet.
8. Suggest your group order their meals before beginning any business discussion. This will
help you conclude the meal in a reasonable time period.
9. If you have questions about items on the menu, ask before you order. It's better to know what
you are getting than to be served something you can't or don't want to eat.
10. The meal begins only after everyone at the table has been served and the host has taken his
or her napkin from the table.