Professional Documents
Culture Documents
INFORMATIONAL ROLES
4. Monitor-It implies seeking and receiving information about his organization and
external events. An example is picking up a rumour about his organization.
5. Disseminator-It involves transmitting information and judgments to the member of the
organization. The information relates to internal operations and the external environment.
A manager calling a staff meeting after a business trip is an example of such a role.
6. Spokesman- In this role, a manager speaks for his organization. He lobbies and
defends his enterprise. A manager addressing the trade union is an example.
DECISIONAL ROLES
7. Entrepreneur-It involves initiating change or acting as a change agent. For example, a
manager decides to launch a feasibility study for setting up a new plant.
8. Disturbance handler-This refers to taking charge when a organization face a problem
or crisis, e.g., a strike, feud between subordinates, loss of an important customer. A
manager handles conflicts, complaints and competitive actions.
9. Resource allocator- In this role a manager approves budgets and schedules, sets
priorities and distributes resources.
10. Negotiator-As a negotiator, a manager bargains with suppliers, dealers, trade union,
agents, etc.