Professional Documents
Culture Documents
o Vision:- ako
o Business objectives
Product development- convertible
FUTURE PLAN
o Sariling manufacturing after 5 years
o Department stores
o Put up additional branch expansion
o 10th year- additional products- diverse
clothing line
MARKETING
Industry overview - clothing
Product description
o Need unique need
o Situation millenials age
o Person 4 brgy age
o Prod description
o Unique selling propo
o We make life efficient by
providing style, ease and
comfort in one go
o Features
o Function
o Benefits
o Advantage
Product design-
Target market
o Lifestyle -
o Preference- based on survey
o Location TAFT, 2 barangay
o Demographics
o Popu projection - project barangay in
popu growth
6 years behind
6 years above
Key success factors
o All products
Competitor analysis
o Direct strengths, w
o Indirect s, weakness
o Substitute
o SWOT TOWS
PORTERS
Marketing strategy:
o Prod
o Place
o Price
o Promotion
PRODUCT MIX.
o What to offer na products
Levels of prod and service
o Core
o Brand name
o Features
o Quality level
o Packaging
o After sales service
o What to do with product life cycle when
reached maturity
o Packaging, per piece syempre
WHY MAKATI.
WHY THOSE REGIONS.
WHY THOSE BARANGAY.
HOUSE POPU F OR MALE BOTH
GENDER WITHIN AGE GRP
PSYCHOGRAPHIC SEGMENTATION
o LIFESTYLE OF PH
PRICING
o Price natin
o PRICE NG COMPETITOR
o PRICING STRATEGY
PROMOTION MIX include cost
o ADVERTISING
o PROMOTION
o Public relation
o Online marketing
b. Supply
historical supply - supplier ng ganitong prod
supply situation ilan nagmamanufacture
ng ganitong prod
The potential demand in the preceding table is
not yet the sales that the business will be
expecting for the next five years as there are
few doughnut stores that have already fulfilled
some portion of this potential demand. Based
on research, established doughnut stores in Las
Pias are able to produce an approximately 1,
200 donuts a day, assuming an 8-hour period
and 30 days of operations. Average annual
growth rate of the supply of doughnuts is 1.21%
same as the total population of Las Pias.
DEMAND VS SUPPLY = GAP TABLE
Operations
o Marketing mix
Product ano offer
Price cost +
Prod pricing table
Place- store
Promotion
Marketing action plan
proposed plans
Estimate the prices in table at
kung kelang year. Page 3
Survey results
Per percentage ng question
3. TECHNICAL.
- PROD detailed description
- Process per prod -
FLOWCHART
Stopped a page 44
Waste disposal
MANAGEMENT.
Job description and req
Position description sal and wages
qualification
Recruitment policies
Compensation and benefits
o Leave, vl, sl
Salary table, contribution of employer and
employee 5 years
Partners in charge
o Nu schedule nila
o Partners in store as in tagabantay
o Managing partner di pwede sa store
General mgt polcies
o Employee conduct
o Salaries and payment structure
o Attendance
Production polcieis
o Attire
o Cleanliness concern
o Illness and injuries