Newsletter Volume7,Issue3,March2017

Mechanical Aspire
Achievements in Sports, Projects, Industry, Research and Education

AllAboutNobelPrize-Part39 NobelPrizeExhibitioninIndia

On9-13January2017,aprogrammeofevents,NobelPrize
Series,tookplaceinIndia.

Theintentionwastostimulatecreativethinking,bringing
togetherNobelLaureates,otherexpertsandlifelonglearners.

TheeventswereheldinseveralplacesinIndia,including
Ahmedabad,Gandhinagar,DelhiandBangalore.

PrimeMinisterMr.NarendraModiInauguratedtheexhibition
inconnectionwiththeVibrantGujaratseries.

Thisuniqueprogrammecombinedanexhibition,conference,lectures,roundtablesandothermeetingspaces.
BysharingachievementsandstoriesofNobelLaureateswithaglobalaudience,thisofficialNobelprogramme
aimedtoinspireengagementinscience,literatureandpeaceinlinewithAlfredNobel'svision.
TheNobelPrizeSeriesIndia2017wasproducedinauniquepartnershipwiththeDepartmentofScienceand
Technology(DST/DBT)underthepersonalpatronageofMr.NarendraModi,PrimeMinisterofIndia.
PartsofNobelPrizeSeriesIndia2017tookplaceinconnectiontotheVibrantGujaratSummit,addingaspecial
focusoninnovationandeducation.TheVibrantGujaratSummit,referredtobymanyastheDavosoftheEast,
isabiennialeventheldforthe8thtimein2017.
Inaugurationoftheexhibition"TheNobelPrize:IdeasChangingtheWorld"

Thetravellingexhibition,The Nobel Prize:

Ideas Changing the Worldwasinaugurated
inthepresenceofNarendraModi,
Prime Minister of India. The exhibition tells
the story about Alfred Nobel, the Nobel
Prize, Nobel Laureates and how Nobel
Prize-awarded achievements have shaped
andcontinuetochangeourworld.

DialoguewithfocusonInnovationandEducation
ThedialoguebroughttogetherauniqueconstellationofNobelLaureates,world-leadingexpertsandkeyopinion
leaderswhometparticipantsforadayofdiscussionsonatopicofglobalconcernfromvariousanglessuchas
scientific,societal,economicandethical.Thedoorswereopentoanyone,scientistornot,toengageina
dialogueforconnectionandknowledgesharing.

AspireMarch20171
Executiveroundtable

AnExecutiveroundtablemeetingwasarrangedfeaturingadialoguebetweenanumberofbusinessprofiles
andeliteresearchersaswellasNobelLaureatesonadecidedtheme.Thedialoguewasaclosedsession
withoutaudience,enablinganopenandanimateddiscussionwhereallparticipantstookactivepart.

Q&Amoderatedsessions

Q&AmoderatedsessionswithNobelLaureatestookplaceintwocitiesaspartofNobelPrizeSeriesIndia2017.
InDelhithesessionwasatNehruMemorialMuseumandLibraryonthetheme:"Strengtheningtiesbetween
science,governmentandindustryarecipeforinnovation?".InBengaluruthesessionwasatITCGardenia
Bengaluruonthetheme:"Strengtheningtiesbetweenscience,governmentandindustryarecipefor
innovation?".

Studentlecturesandroundtablesatuniversities

StudentinitiativestookplacewhereNobelLaureatesmetandinspiredtomorrow'spioneersthroughinter
generationaldialogue.LocaluniversitiesinGandhinagar(Gujarat),BangaloreandDelhiwerevisitedbyaNobel
Laureatewhoheldaninspirationallecturetoalargeaudience,conductedaface-to-facediscussionwitha
limitedgroupofstudentsandengagedinameetingwithfaculty.

AbouttheExhibition

TheNobelPrize:IdeasChangingtheWorldcontainsseveraloriginalartefacts,bothfromAlfredNobelhimself
andfromanumberofNobelLaureates.Thehistoryofthe20thcenturycanbeviewedthroughthehistoryofthe
NobelPrize,howdiscoveries,conflictsandotherimportanteventshaveinfluencedthewayweliveandhowa
numberofbraveandimaginativeNobelLaureateschangedthecourseofhistoryatanumberofdecisive
moments.

DrOlovAmelin,DirectoroftheNobelMuseumsaid,
The exhibitiondisplaysthelifeand careerofMrAlfredNobel and
hismostimportantinnovation; the Nobel Prizesupportingtheidea
that the most talented and innovative people can be role models
andsourcesofinspirationforothers,throughtheNobelPrize.

Humanitytodaycontinuestofaceextremelydifficultchallenges,be
itwithregardtoglobalwarming,energy,food,healthcareorconflict
resolution.

The future Nobel Laureates can be the persons who manage to

solve these problems,because there are alwayssolutions- this is
whattheNobelhistorytellsus,andthatisthemessagewewantto
conveytotheyounggenerationthroughourexhibition.

NobelPrizeSeriesIndia2017isproducedbyNobelMediainpartnershipwiththeDepartmentofBiotechnology,
MinistryofScienceandTechnology,andtheGovernmentofGujarat,withthekindsupportfromNobel
InternationalPartners3M,Ericsson,ScaniaandVolvoCars.

Catchaglimpseoftheeventsthroughthe45minutesvideoathttps://youtu.be/1Nccazg4T_c

AspireMarch20172
 InfotoAlumni-CampusUpdate

Dr.G.AnandhaBabu and Dr.Julie Charles of the

Physics department, convened a Two day
workshop on Advanced Functional Materials
(WAFM-2017)duringFeb3&4.

SSN Business Incubater conducted an

Entrepreneurship Awareness Camp for engineering
andMBAstudentsfromFebruary20to22,2017.The
event was sponsored by the Entrepreneurship
Development Institute of India, Ahmedabad. (Co-
ordinators-Dr.Seyezhai,Mr.AmitTyagiandDr.B.Anand
Ronald)

On Feb 14, Saral Tamil Mandram was Inaugurated by

Mr.Karthikeya Sivasenapathi, Founder of the Kangeyam
ResearchFoundation.
The Faculty Co ordinator Dr.K.Murugesan had organised a
classicTamilculturebasedreceptiontotheChiefGuest.

OnFeb25aStateLevelMathematicsSymposium
ExLog2k17wasconductedbytheMathematics
department.

Dr.P.Balajiwrites..
IamgladtoinformthattheRanjionedaymatches(VijayhazareTrophy)istotake
place on our cricket ground from 25.02.17 to 06.03.17. Teams from Rajasthan,
MadhyaPradesh,Gujarat,MumbaiandAndhraareparticipating.

Dr.DivyaJohnwrites..
TheDepartmentofEnglishorganizedtheprize-givingceremonyofthe
SSNCreativeWritingConteston22Feb2017.
Mr.ShreekumarVarmawastheChiefGuest.
ShreekumarVarmaisanIndianauthor,playwright,newspapercolumnistand
poet, known for the novels Lament of Mohini (Penguin, 2000), Maria's Room
(HarperCollins,2010),Devil's Garden: Tales Of Pappudom(Puffin,2006),The
Magic Store of Nu-Cham-Vu(Puffin,2009)andthehistoricalbookforchildren,
Pazhassi Raja: The Royal Rebel(Macmillan,1997).

HeisthegrandsonofSethuLakshmiBai,RegentMaharanioferstwhileTravancoreState,andgreatgrandson
oftheartistRajaRaviVarma.HelivesinChennaiandcanbereachedatwww.shreevarma.com.

AspireMarch20173
 InfotoAlumni-DepartmentUpdate ExternalRecognition

FirstYearmechstudentArunSathianarayananwasfeaturedinaTVprogramTheervugal

TamilNadu'sartisticrollerskatingchampion|Theervugal|News7Tamil

ArunSathianarayanan,isnowinthespotlightafterwinningthebronzeatthe17thAsianRollerSkating
ChampionshipinLishuiCity(China)duringSept2016.IntherecentcompetitionheldatItaly,Arunhasstood
14thglobally.ListentohowMr.LenaTamilvananviewsSSNfornurturingtalentslikeArunSathiyanarayanan,at
https://youtu.be/7s0KeG8w7qY.

InviteforaTVprogram

Dr.M.S.AlphinwasinvitedtoparticipateintheNeeyaNaanadebateprogramonEngineeringEducation,
telecaston26-2-2017inVijayTV.Itwasadebatewithstudentsononesideandfacultyontheotherside,
discussingvariousaspectsofEngineeringEducationToday.

AspireMarch20174
InvitedLecture
Dr.N.Nallusamy,Professor,deliveredlectureon"SolarEnergy:Availability
andLimitationsinIndia"inISTEsponsoredonedayworkshoporganisedby
PanimalarInstituteofTechnology,Chennai.[1-2-2017]

Invitedforreview
Dr.A.K.Lakshminarayanan,Participatedasaleadexperttoreview
theprogressofresearchscholarsofCentreforMaterialsJoiningand
Research(CEMAJOR),AnnamalaiUniversity[18&19-2-2017]

Dr.A.K.Lakshminarayanan,reviewed5researcharticlesfor
MaterialsandManufacturingProcesses,TaylorandFrancis.

Dr.M.NallaMohamed,Associateprofessor,reviewedthearticletitled"Kenaf
fiber-reinforcedpolyestercomposites:flexuralcharacterizationandstatistical
analysis"forInternationaljournalofindustrialtextiles

DCMeetingattended Dr.R.Prakash,Assoc.Prof/Mech.,attendedFirstDCmeetingof
Dr.K.P.Gopinath's(CheminalEngg.,SSNCE)student.[1-2-2017]

ResearchPublications
A.K.Lakshminarayanan&V.E.Annamalai'spapertitled,Fabricationandperformanceevaluationof
dissimilarmagnesiumaluminiumalloymulti-seamfrictionstircladjointswaspublishedintheTransactionsof
NonferrousMetalsSocietyofChina,Volume27,Issue1,January2017,Pages2535(ThompsonReuters
ImpactFactor1.34)
Dr.G.Selvakumar,AssociateProfessorpublishedapapertitled'Multi-ObjectiveOptimizationofNd:YAGLaser
CuttingofThinFerriticStainlessSteelSheetUsingGreyRelationalAnalysiswithPrincipalComponentAnalysis'
inInternationalJournalofPrinting,Packaging&AlliedSciences,Vol.4(No.5),Pp.40374048.Authors:K.
Velayutham,G.Selvakumar,K.VenkadeswaranandN.Lenin
Dr.K.S.VijaySekar'sandDr.S.SureshKumar'spapertitled"FiniteElementAnalysisofToolParticle
Interaction,ParticleVolumeFraction,Size,ShapeandDistributioninMachiningofA356/SiCp"wasacceptedfor
publicationinMaterialsToday(Elsevier).TheCoauthorsareYJNithiyaSandhiya,ThamizharasanMMandAjay
SubramanyamBVofM.E.ManufacturingEngineering.
Mr.VimalSamSingh'spapertitled"ACaseStudyOnImplementationOfWalkingWorkerAssemblyLineTo
ImproveProductivityandUtilisationOfResourcesInAHeavyDutyManufacturingIndustry,alongwithstudents
DeepakADandSrivatsan,hasbeenacceptedforpublicationintheFMETransactions.
BookChapter
Dr.V.E.Annamalai'spapertitledValueCo-CreationinEducation:acasestudyonengineeringeducationhas
beenpublishedasabookchapter.PublishedJan2017,byIGIGlobal,BusinessScienceReference,USA.
pp.305-324.DOI:10.4018/978-1-5225-2084-9.ch015
IndustryInteraction
SAEINDIASSNCECollegiateCluborganisedaFactoryvisiton31.01.2017atTIAutomotive(BundyIndiaLtd),
SriperumbudurforthefollowingthreestudentsArumaiSeelanIIYear-MechA,AlvinVinodIIYear-MechAand
ArunKumarRIIYear-MechA[6-2-2107]
Dr.N.Nallusamy,ProfessorandMr.B.Jayakishan,AP,visitedtheCLRI,Chennaion10thFeb2017and
discussedwithDr.K.C.Velappan,Sr.ScientistandDr.Vedaraman,Sr.Technicalofficerforestablishing
relationshipwithCLRIforcollaborativeresearchintheareasofSolidwastemanagement&alternatefuels[10-
2-2107].ThiswasincontinuationofMr.B.Jayakishan'sparticipationinthebiodieselworkshopatCLRI,
Chennai,during24-25Jan2017.

AspireMarch20175
GuestLecture
Dr.M.NallaMohamed,andDr.D.Anandapadmanabhanjointlyorganisedaguestlectureon08.02.2017tothe
thirdyearmechanicalengineeringstudents.Dr.Raghunathan,Professor,ChemicalEngineeringDepartment,
I.I.T,Madraswasthespeaker.[8-2-2017]
Workshopsconducted
1.Dr.B.AnandRonald,Assoc.Prof/Mech,Dr.R.Seyezhai,Assoc.Prof./EEE&Mr.AmitTyagi,Asst.Director
-Marketing,co-ordinatedtheEntrepreneurshipAwarenessCamp(EAC)conductedbySSNIncubationCenter,
sponsoredbyEntrepreneurshipDevelopmentInstitute,AhmedabadunderDST-NIMATProject[20to22-2-2107]
2.DrGSelvakumar,DrMSelvaraj,DrNallaMohamed,DrMSAlphin,AssociateProfessorOrganiseda
WORKSHOPONAUTOMOTIVESKETCHING&3DPRINTINGon23Feb2016
3.Mr.VimalSamSinghconductedaworkshoponSixSigmaonFeb23.
4.Mr.C.ArunPrakashandDr.G.SatheeshkumarconductedaworkshoponAutomationonFeb24
5.Dr.K.Babu/Mr.VimalSamSinghconductedaworkshoponGeneticAlgorithmandFuzzyLogiconFeb24.
6.Dr.N.Nallusamy,ProfessorandDr.R.Prakash,AssociateProfessororganizedaonedayworkshopon
"AutomotiveTechnicalcumPracticalTrainingonfourwheelerengines"forIIandIIIyearMechanical
Engineeringstudents.[25-2-2017]
7.Mr.VimalSamSinghconductedaworkshoponSolidworksonFeb28.
(DetailsinFacultywriteup/StudentwriteupSections)

StudentSupport
Dr.K.S.VijaySekar,AssociateProfessor,conductedMockInterviews
forIIandIIIYearRuralscholarshipstudentsofSSNaspartofthe
Personalitydevelopmentprogramme.[11-2-2107]

Dr.K.S.VijaySekar,Asso.Professor,deliveredanInvitedtalkinthe
PersonalitydevelopmentWorkshoporganisedbySSN,forthebenefit
oftheRuralScholarshipStudentsoftheIIandIIIyears.[28-1-2017]

DrMSAlphin,AssociateProfessor,ConvenedQLPtobrieftheresearchplanofeachfacultytodecidethe
projectandguidefortheirprojectwork,Venue:Seminarhall,Participants:IIsemMEManuf.Enggstudents.
[16-2-2017](detailsinFacultywriteup)

STUDENTACTIVITIES:

VassanteKumarSofThirdyearwasapartoftheorganisingcommitteeoftheEntrepreneurshipdevelopment
celleventMela[31-1-2017].
JoseRohanofThirdyearWon2ndplaceandcashrewardofRs.25,000atHoneywell'seurekachallengefor
theirmotorcyclesafetyequipmentproject,during9and10FebatCII-Madurai.
R.SenthilkumarofThirdyearwasapartoforganisingcommitteeofthemathsdepartmenttechnicalsymposium
ExLog[25-2-2017]
VelchandruofFinalyearattendedonedayworkshopon"Advancesinroboticsandautomation"atViT
University,chennaicampus.Theworkshopprovidedahandsonsessioninmatlab,robotstudioandthe
demonstrationofAbbarticulatedrobotforpickandplaceoperations[24-2-2017]

AspireMarch20176
 Workshopon3DPrinting
Facultywriteup1

AspireMarch20177
 WorkshoponGeneticAlgorithmandFuzzyLogic
Facultywriteup2

Dr.K.BabuandMr.VimalSamSinghorganizedaonedayworkshoponGeneticAlgorithmandFuzzyLogicon
24-Feb-2017. The workshop was inaugurated in the Mechanical Engineering seminar hall and Dr. V.E.
Annamalai,theHoDofMechanicalEngineeringwelcomedtheparticipantsandhighlightedtheimportanceof
theseoptimizationtools.
Genetic Algorithm (GA)is an optimization method that mimics theprinciple of natural genetics and natural
selection to establish search and optimization procedures. Fuzzy Logic (FL) is amethod of reasoning that
resembleshumanreasoning.BoththesetechniquesaretheapplicationofArtificialIntelligenceandheuristics
based.BotharepowerfulresearchtoolsthatfindtheirapplicationsinalltheEngineeringandManagement
fields.

Theworkshopwaswellreceivedby
faculty, research scholars and PG
students with the registration
crossing20.

The workshop had three sessions,

the first session was on Genetic
Algorithm, presented by Dr. K.
Babu and the second session was
on Fuzzy Logic, presented by Mr.
VimalSamSingh.

Thethirdsessionwasonhands-on
session byDr.K. Babu, in which a
problem was solved by using
GeneticAlgorithm.

AspireMarch20178
 Facultywriteup3 AutomotiveTraining

Automotive Training is part of BLP (Basics

Learning Program), conducted by
Dr.R.Prakash and Dr.N.Nallusamy, to
familiarise students with the engine.
Students learn to dismantle and assemble
motorcycle and car engine. This is the
starting point for those who later build race
carsduringtheirfinalyear.

AspireMarch20179
 Facultywriteup4
WORKSHOPON"AUTOMATIONUSINGPLC

24thFebruary,2017

C.ArunPrakashand
Dr.SatheeshkumarGopalleadthe
studentstowardsAutomation.

AutomationandControlaretheintegralpartsessentialfortheseamlessoperationofanyreal-timesystemin
bothindustrialandhomeautomation.AsliketheembeddedandroboticsindustriesAutomationinindustries,
requireavastpoolofeducatedandskilledmanpowertosustainitsimpressivegrowthrate.

Thethemewithwhichtheworkshopwasstructured:
"Automationstartsathome"
Inaquesttoeducateyoungmindswithawholesomelearningonautomation,westeppedforwardtotrainthem
with hands-on knowledge on the technologies related to PLC. Byattending this workshop exposure to the
current trends in Industrial Automation, highlighting the issues encountered while integrating intelligent
machinesintotheindustries,wasensured.

Needless to say the entire programme was one interactive session and was thoroughly enjoyed by the
organizersmorethanthestudents.31studentsattendedthisworkshopspreadoverfrom1 st,2ndand3rdyears,
bringinginchallengingrequirementsfortheorganizerstodeliver.ThefacilitiesoftheMechatronicslaboratory
waseffectivelyputtouseforbetterunderstandingoftheconceptslearnt.Finallyacompetitionwasconducted
totesttheimplementationskillsacquiredthroughtheworkshopandtheresultsofwhichisprovidedbelow:

Vijay, S of third year won the First Prize.

Venkatesh of Third year, Alvin Vinod of Second year and Rahul B of First year
got the Second Prize.
Santhosh Kumar D, of Third year , Arvind R / Deva Prashanth S of Secodn
year won the Third prize.
Congratulations to all the winners!!
Usageofsensors, actuatorsandcontrollers has becomesocommonthese days thatonecannotcreatea
product/innovationwithouttheroleof(non-human)intelligence.Theman-machineinterfacehasreachedapoint
wherea product or process is not consideredgood if it is not interactive. It is our sincere hope that this
workshopisanothergoodstepintherightdirectionforourstudents.

AspireMarch201710
 SSNawardedatIMTEXBangaloreareport
Facultywriteup5

TheIndianMachineToolManufacturersAssociation(IMTMA)inauguratedIMTEXMETALCUTTING2017and
concurrentTooltech2017atthe Bangalore InternationalExhibitionCentreonJan26,2017.IMTEXMETAL
CUTTING 2017 is South-East Asia's topmost annual exhibition to display thelatest trends inmetal cutting
machinetoolsaswellastechnologicalrenementsfromIndia&othercountries.

ThisexhibitionwasconductedatBangalorefromJan26Feb1,2017.Goingbeyondtheregularexhibition
show,IMTEXMETALCUTTING2017alsoofferedaplatformtotheacademiaintheformofi2Pavilion.Itisan
Industry-InstitutionPavilion,aforumforacademicandresearchanddevelopmentinstitutionstoshowcasetheir
activitiesinthemanufacturingandengineeringspace.About40stallsini2Pavilionweredevotedtoinstitutions
includingIITDelhi,IITKanpur,IITIndore,IITRopar,IIITDMJabalpur,PSGTech,SASTRAUniversityandmany
otherstoshowcasetheirresearchactivitiesintheformofPosters.

Dr. M. Suresh (MSU) and Dr. S. Suresh Kumar (SSK) took part in the presentation and displayed their
respectiveprojectpostersinthei2academicpavilion.Theposterthemeswere:1.Liquidcoolantcombinedwith
vortextubecoolerforgrindingapplications,2.Numericalandexperimentalballisticperformancedetermination
of plates and fibre metal laminates. Both themes attracted faculty and students from many educational
institutionsaswellaspeoplefromfewindustries.

Asapartofthei2AcademiaPavilioninitiative,IMTMAorganizedAcademiaResearchProjectsPresentationto
give the industries a glimpse into the R&D capabilities of academic institutions. Dr. M. Suresh
presentedhistheme,Liquidcoolantcombinedwithvortextubecoolerforgrindingapplicationsandwaswell
receivedbytheaudience.Also,boththemeswerepresentedtojurymembers(professors/industrialists)during
their visitto SSNCE stall toassess theprojects.Onthe final day, awards were distributedto the selected
projects.

ThefirstprizeofRs.15,000/-wasawardedtoIITIndore,secondprizeofRs.12,500/-wasawardedtoSSNCE
andSASTRAUniversityjointlyandthethirdprizeofRs.10,000/-wasawardedtoIIITDM,Jabalpur.Consolation
prizewasawardedtoMIT,Aurangabad.ItwasaproudmomentforSSNCEtowinthesecondprize.Thisway,
SSNCEwasabletohighlightintheexhibitionthatourprojectsarealsoindustryrelevantandinlinewiththe
qualityofIITs,IIITDMs,etc.

AspireMarch201711
AspireMarch201712
 Facultywriteup6 QuickLaunchProgram-QLP

AspireMarch201713
 FreeperiodisspecifiedasBLPinTimeTable,afaculty
Facultywriteup7
allottedandBLPistreatedlikeaPracticalsubject.Asofnow,
ChampionedbyDr.M.S.AlphinandDr.S.Somasundaram.

Dr.M.S.Alphin

Dr.S.Somasundaram

AspireMarch201714
 Facultywriteup8 GuestLecturebyIITProfessor

Dr.M.NallaMohamed, and Dr.D.Anandapadmanabhan jointly organised a guest

lecture on 08.02.2017 to the third year mechanical engineering students.
Dr.Raghunathan,Professor,ChemicalEngineeringDepartment,I.I.T,Madraswasthe
speaker.

ThetopicofthelecturewasMicrofluidics,whichmeansunderstandingflowinvery
minute quantities. He explained about interdisciplinary research being conducted in
hislab.Asimpleexperimentinwhichasmalldropgoesaroundatubewithaninlet
andoutletwasexplainedandtheresultscomparedwithreallifescenarios.Practical
applications of microfluidics would be mainly in sending required quantities of
medicinesorchemicalsinapreciseandcontrolledwaytorequiredlocations.

The lecture was well received by the students as

evidenced by the questions asked. Dr.Raghu has
also promised help in internships and final year
projects. He has also invited the students to visit
hislabatI.I.T,Madras.Someofthestudentshave
takenhise-mailidforfurthercorrespondencewith
him.
Facultywriteup9 NTUAlumniMeet
Dr. K. S. Jayakumar has attended NTU-Alumni Networking event at SRM Hotel, Chennai on 12
February 2017. Nanyang Technological University (NTU) President Prof Bertil Andersson has
inauguratedNTUAlumniSouthernIndiaChapterand15membersparticipated.ProfBertilAndersson
is professor of biochemistry and Swedish National and he is president in NTU since 2006 and he
placedNTUinthethirteenthpositiongloballyinhisleadership.

KSJ

He talked about NTU-India Connect programme as the way to link India and NTU. The NTU-India
Connect Research Internship Programme is a university-wide short-term research programme
lasting for 2 to 6 months. It is initiated to enable undergraduate and graduate students from Indian
Universities and Institutes of higher learning to pursue research at NTU. Participants of this
programme will work under the supervision of NTU faculty, develop a strong research interest and
expertiseinagivenresearchfield,experiencemulticulturalliving,gainanetworkoffriendsanda
betterunderstandingofSingapore.(Moreathttp://global.ntu.edu.sg/GMP/ic/Pages/default.aspx)

AspireMarch201715
 ResearchGroupswithinmech
Facultywriteup10
Dr.S.R.KoteswaraRaowrites..

ManyofyouhaverespondedtomyrequesttojoinMaterialsJoiningResearchGroup.
ThegrouphasbeenformedontheinitiativeandadviseofourHODwiththeobjectiveofmaximizing
researchoutputintheareaofweldingandalliedprocesses.

Thegroupaimsathigheroutputbysharingresources,contacts,discussions,visitstoindustryand
collaborationswithscientistsatR&Dlabsandindustry.

Yesterday(Feb23)wasourfirstoutingandweattended
A technical talk organized by IIW India, Chennai Branch on
Topic : TPS/i Robotics - A Genesis for the next Generation(Robots in Welding)
Speaker : Mr. Harald Langeder, Fronius International GmbH, Austria.
All of us had some good interactions with the speaker and it was a good time of
learning.
The program closed with a nice dinner at Radha Regent.

What is cooking:
1. A visit to Fronius India technology centre
2. A visit to Materials Joining labs at IGCAR and IITM
3. A two day conference by IIW Chennai branch at SSN
Check the photograph to find who attended yesterday's talk!!!!

Dr.SRKRao

AspireMarch201716
 SSNMechpracticesgoglobalthroughabookChapter
Facultywriteup11

Value Co-Creation in Education: a case study on engineering education, is included as the

fifteenthchapterintheBookHandbookofResearchonStrategicAlliancesandValueCo-Creationin
theServiceIndustry,publishedbyIGIGlobal,BusinessScienceReference,USA.pp.305-324.DOI:
10.4018/978-1-5225-2084-9.ch015

Abstract
The case study presents the opportunity to co-create, faced by a new department (department of mechanical
engineering) created in an already existing college of ten years standing. The mechanical department had the
option of either following the procedures established by other departments or creating its own procedures. The
systems existing in the college were based on treating the student as the customer. In reality, the objective of any
student is to get employed , immediately after the prescribed period of study. Therefore, the employer must be
the customer and the student must be the product of the system. With this mindset, all existing procedures were
revisited. The student and faculty co-created several procedures to differentiate themselves to suit the needs of
their employers. The case study elaborates on the needs and approaches taken to achieve this differentiated
status

Mr.KumarasubramaniamV,SrGM,LearningandDevelopment,TubeInvestmentsofIndiaresponds.

I have gone through the article. I must congratulate you for this fantastic effort and for bringing in a
paradigm shift by looking at employers as customers and students as products as against the
conventional thinking of seeing students as customers. How much of change in approach, this one
single thought, could bring about, is fascinating. It is like opening a window to a new world of
opportunities.

It is quite appreciable that you and your team has identified the correct issues, faced by students
graduatingfrominstitutions,aswellastheemployerswhowanttorecruitthem.Ialsoseetheconnect
nowwhenyousentDr.LakshmiNarayanasfacultyinternandthenstudentstookupprojectsatTII.

Having saidthat, I alsounderstand howdemanding it will be for thefaculty teamtokeepthestudents

engagedinsomanyactivities,beyondwhatthecoursecurriculumtheUniversityadvocates.Itwilltake
areallypassionatefacultyteamtokeepthisgoing.

AspireMarch201717
 Presidentmeetsmechstudents
Facultywriteup12

Students'DiscussionwithPresidenton23-2-2017

Club members of SAE, Aero, Robotics and Mech association

sharedtheirproudmoments-ofwinningexternalawards.

President said,"I am getting to know achievements of mech in

various forums. So, let us talk about what challenges you are
facing".
Placementco-ordinatorsbriefedonthechallengeofITrecruitmentscomingdownandhow"mechnot
knowingCoding"comesasahandicap.Theyalsofeltthatthenewplacementtrainingishelpingalot.
Presidentmentionedthattheattendanceforthesameisofconcernandhastoimprove.

Presidentsuggestedthatweshouldbuildresumeaccordingtothecompany.Itisalwayspossibleto
driftthedialogueintoareasofourstrength.Insteadoftryingtointroducesamewaytoallcompanies,
weshouldtrytodescribeourfitandalignmenttotherequirementoftheparticularcompany.

PGco-ordinatorsmentionedthatsomeofthemareinterestedinTeachingandwouldliketoaudit
coursesinEEEstream.TheywantedManagementtowritetocompanies,insteadoftheywriting.
(NeedtoclarifywithNLNonwhatthismeansanwhytheyshouldwrite!)Presidentsuggestedthat
anyoneintheManagementBoardwillbewillingtowritetoanycompany,ifwerequestthem.

RoboticsclubmemberaskedforextraclassesinCSE.SinceweareunderAU,ourpresentSystem
cannotpermitthis.ButtheyareopentotakeupextraCSEcoursesinNPTEL,throughIIT.

SAEteamwantedsomespaceforcarbuilding.TheywereadvisedtodiscusswithProfChandyon
openinguptherearsideofIncubationCentre.Theyalsowantedsometraininginpracticingwelding.
TheywereaskedtolookatpossibilitiesoflearningwithinSSNorundergocertifiedexternalprograms.
Some wanted specific time for club activities during working hours. President replied that Club
activitiesmustcomeoutofpassionandallactivitiescannotbecrampedintoworkinghours.Ifneedbe
wecanaskforaroomfordayscholarstostaywhenevertheyhavetotakeupclubactivities.

President suggested that interaction with juniors must improve. IT team had told that they are
planning to interact by serial numbers (number 1 of all years as a group and seniors acting as
mentorstojuniors).

WeexplainedourBLPsystemandhowitcreatesinteractionbasedonactivityinterest.

ClosingremarksbyPresident:So,allofyoulookhappywithwhatyouhave.Wewouldliketosee
moreprojectsandinteractionsattheInnovationCentre.

Happytosharethat
RenaultNissanTechnologyBusinessCentre
hasofferedjobsto11mechstudents.

AspireMarch201718
 Studentwriteup1 EntrepreneurshipAwarenessCamp
WriteupbyN.Gurunathan
TheEntrepreneurshipAwarenessCampwasorganizedbySSNIncubation
Centre from February 20 to 22, 2017 at the EEE Seminar Hall. This camp
wassponsoredbyEntrepreneurship Development Institute of India,under
DSTNIMATProject(2016-2017).Theobjectiveofthiscampwastocreate
awareness among the students about the fundamentals of starting up an
enterprise,throughconversionofaprojectideaintoamarketableproduct.

The camp was inaugurated by Mr. Amit Tyagi, Asst. Director, Marketing, SSN. The inaugural
addresswasdeliveredbyDr.B.AnandRonald,followedbyashortbriefingonthescheduleofevents.The
morningsessionofthefirstdaywasaddressedbyMr.AmitTyagi,whospokeaboutEntrepreneurshipconcepts
inthepresentscenario.Afterabriefbreakforlunch,theafternoonsessionbegan,wherethekeyconceptof
Entrepreneurship,namelyBusinessIdeaGenerationandCreativitywashandledbyDr.V.E.Annamalai.Itwas
anenthrallingsessionwhereinvariousexamplesofcreativesolutionstodailyproblemswerediscussed.Taking
thatconcepttothenextstage,Dr.K.MurugesanfromEEEDept.conductedaninformativesessioninvolvinga
casestudy,followedbycriticalanalysisonmarketabilityofaproductidea.

Mr.LakshmananKrish ProfessorChandy
TheseconddaystartedwithaninteractivesessionhandledbyMr.B.Srinivasan,Director,SSN
SchoolofManagement.Mr.LakshmananKrish,ahighlysuccessfulentrepreneurintherestaurantbusiness,
sharedhisexperiencesonRisksvs.RewardsastheGuestSpeaker.Thelatterpartofthemorningsession
wasaboutMarketingSkillshandledbyProf.B.Asokumar,followedbyabrieftalkonSocialEntrepreneurship
by Mr.V.Murugesan,alumniofmechanicaldept,SSN.Postlunch,anexcitingdemonstrationonRobotics
featuringminiandmicro-robotswasgivenbyDr.SyedAjmal,DirectorofAjilonTechnologies,aroboticsbased
startup in Chennai. This was followed by the much awaited address by Dr. Idichandy, Chief Mentor, SSN
InnovationandIncubationCentreonRoleofR&DinEntrepreneurship,whosharedhisexperienceswhile
workingaspartoftheDRDOteam,developingunderwatermissilesystems.
ThethirdandfinaldaystartedwithaspeechbyProf.S.SenthilvelanfromSVCE,whogaveadetailedideaon
Projectreportpreparation,whichisanimportantstageofconvertinganideaintoaproduct.Theparticipants
werethentakenonatouroftheSolarEnergyResearchlabandRenewableEnergyconversionlab,EEEdept.
The afternoon session started with Dr. Ranganath Muthu, EEE dept., who gave a highly entertaining
presentation on Financial Support for startups, followed by the session on Importance of Accounting &
FinancebyDr.K.SampathKumar.

AspireMarch201719
 The camp ended with a valedictory session, in which the participants were provided with
certificates,andthewinnersoftheideationcompetitionwereawardedwithprizes,followedbyaphotosession
withtheparticipantsandorganizersofthecamp.

Entrepreneurship Awareness Camp

Co-ordinators: Dr. B. Anand Ronald, Assoc. Prof/ Mech,
Dr. R. Seyezhai, Assoc. Prof./EEE & Mr. Amit Tyagi , Asst. Director
Marketing
Dr.B.AnandRonald

Studentwriteup2 T.S.MuraliofSecondyearwrites..
SAE SKIP workshop from 04.02.17 to 05.02.17 at SAEINDIA
SouthernSectionoffice,Guindy
The SKIP workshop dealt with IC AND SI Engines. The speaker, Dr.
SenthilKumar,specializinginalternatefuels,gaveusanexcellentview
oftheexhaustemissionmechanismsfromboththetypesofengines.He
explained the different smoke,soot, HC emissionsthat areformedand
also the reasons behind their formation. He also showed us the
importance of extracting energy from alternate fuels. Overall, we had
spenttwodaysoffunandlearning.Welookforwardtoattendingmoreof
these workshops from SAE.Six students attended the SKIP
workshopconductedbySAEfromSSNCollegeofEngineering.

AspireMarch201720
 ProjectwonSecondPrizeinCIIExhibitionatMadurai
Studentwriteup3

Honeywell,incollaborationwithCII,organized
theEurekaChallengeaspartofMaduraiTech
ExpoonFebruary9,10atFortunePandian
Hotel,Madurai.
50+teamsregisteredfortheeventoutofwhich
12teams(2fromSSN)wereshortlistedforthe
pre-finalrounds.
Duringthepre-finalrounds,judgesfrom
Honeywellevaluatedtheprojectsbasedonits
noveltyandfeasibility.OurMOTORCYCLE
SAFETYATTACHMENTprojectwaspromoted
tothefinalswhichwasheldonFebtenth
Inthefinals,panelistfromindustrialbackgroundevaluatedtheprojectspresented.
Ourprojectwasapplaudedforbeingthefirstofitskind.Theycongratulatedusonaddressingsuchacrucial
issueofsafetyofbikeriders.WewonSecondprizeandwereawardedacashamountofRs.25,000.
OthernotablecommentswereputforwardbymembersofBARC,encouragingustoworktowardsmarketingit.

Studentwriteup4 IndustrialVisit

WestudentsS.ARUMAISEELAN,R.ARUNKUMAR,C.ALVINVINOD
attendedtheindustryVisitheldatTIAutomotiveindustry,Sriperumbudhur,on31-1-2017,throughour
SAEmembership.AtfirstThefacultyfromtheindustrygaveapresentationaboutthecompanyandits
developmentanditwasfollowedbyaclearcutpresentationaboutthemanufacturingandtestingofthe
petroltank.Throughthepresentationwecametoknowaboutthefollowing..
1.Theprocessinvolvedinproduction
2.Typesofpetroltank
3.Rawmaterialsforproduction
4.Stockvaluesandmarketing
5.Testforcheckingthequalityofproductsetc..
Afterthepresentation,thefacultiesdividedusintotwogroupsandtookonegrouptodemonstratethe
qualitytestingdepartmentandtheanothergrouptothemouldingmachine.
Theyshowedushowthemachineoperates,themethodtoidentifythedefectintheproductsandhow
tosolveit.Thedemonstrationswereverydetailedandclear.
Afterthedemonstration,thetimewasgivenforaskingthedoubtstothefacultyabouttheindustry.
Itwasaveryusefulvisitforus.

AspireMarch201721
 Studentwriteup5 AchievementsinFlute
N.Visveshwar
1)FelicitationbyStateChairpersonSmtArundhatiBhattacharya
IfeelproudininformingyouthatIwasfelicitatedbySmtArundhatiBhattacharya,StateBankofIndia
Chairperson,formymusicalskillsattheTrident,ChennaionJanuary30th

2)TimesofIndiaArticle

IamhappytoinformyouthatIwaspartoftheinitiativeUrurOlcottKuppamVizha,wherea70minute
longbusjourney(29C)wasamusicrelayofsorts,withmusiciansandcommutershoppingontothe
bus at different bus stops. With the Metropolitan Transport Corporation (MTC), the agency that
operatespublicbusserviceinChennaianenthusiasticpartner,onofferwasabuffetofmusicalvariety
fromTamilraptoCarnaticclassicaltofusiontodevotionalmusictopercussionensemble.

IperformedalongwithMagsaysayawardwinnerTMKrishna(Renownedmusician),Rapperand
activistSofiaAshrafandSurenVikhashforthisoutreachinitiativeonFebruary2nd

AspireMarch201722
 Praveen,JRFwrites...
ScholarWriteup

ReportonTwodaysworkshoponMaterialsCharacterizationatCEG,
AnnaUniversityon24/2/17and25/2/17

TheMechanicalEngineeringDepartmentinAnnaUniversity(CEG)hasassembledarosterofrenownedexperts
from CEG, IITM, IGCAR and Bruker Company to enlighten the two days workshop on Materials
Characterization at Henry Maudslay hall, Central Workshop. Vignesh.A and Praveen kumar.A, Ph.D
ResearchscholarsalongwithDr.M.NallaMohamed,AssociateProfessorhaveattendedtheworkshop.
ThelecturesessionofthefirstdaydealtwithMaterialsCharacterizationforintegratedinterpretationofmaterials
response followed by other four lecture topics such as Scanning Electron Microscopy, Tribology,
Spectroscopy,andXRD.Thesemoderntechniquesareemployedtocharacterizethematerialsbystudyingits
microstructure,topology,fractographyandelementalcomposition.
ThemorningsessionoftheseconddaywasnicelyendedwithtwolecturesessionsAnoverviewofFatigue
testingandElectronmicroscopycharacterizationformaterialsdevelopmentandperformance.Thenexthalfof
the day dealt with hands on training on Fatigue testing, Tensile testing, Wear testing, Microscopy and
Spectroscopy. The participants were split into 5 batches and taken to various labs. The equipments were
demonstratedbyresearchscholarsofCEGandtrialexperimentswereconductedwithmocksamples.
Thefollowingsophiscatedtestingfacilitiesareavailableinthecentralworkshop,whichwouldbeveryusefulfor
ourUG,PGstudentsandResearchScholarsworkingintheareaofmaterials.

AspireMarch201723
AspireMarch201724
 PGStudentWriteup
GuestlectureonPumpselectionEnergyaudit
We,thestudentsfrom M.E.EnergyEngineering,hadtheopportunitytoattendaguestlectureonthetopic
PumpselectionEnergyauditbyMr.SivanesanMani,SeniorManager,GrundfosPumpsIndiaPvt.Ltd.
organised by the department of Chemical Engineering on 21-Feb-2017. We, being Energy Engineers,
wouldbeworkingonenergyconservationinenergyconsumingdeviceslikepumpsinthenearfuture.Sowe
weresurethatthislecturewasgoingtobeusefulinonewayortheother,butitexceededourexpectations.
Thespeakerinitiatedthelecturewiththefactthatpumpsconsumeabout10%oftheworldstotalelectricity.If
everybusinessswitchedtoahighefficiencypumpsystemtherecouldbeglobalsavingsof4%ofthetotal
electricityconsumption-comparablewiththeresidentialelectricityconsumptionof1billionpeople.
Inthefirstpartofthelecture,hestartedwiththebasicterminologiesinvolvedwithpumps,likeflowrate,various
headsof thepump,NetPositiveSuctionHead(N.P.S.H.),operatingpoint,etc.andtheircontributiontothe
pumpsdesignandefficientoperation.
Thesecondpartwasaboutthecausesforenergywastageinpumps,makingthemlessefficient.Themain
causeswereoverdesigningofpumpsandusingpumpsinapplicationswithlower/higherthantheiroptimum
headvalue.Sotheenergyconservationstartsrightfromthedesigningofpumpsbasedontherequirements.
The third part dealt about the best methodologies available to conserve energy inthe pumps and thereby
improvingtheirefficiency.On-Offcontrolofpumps,usingVariableFrequencyDrive(VFD),matchingcorrect
pumptypeswiththeirrespectiveapplication(s)willmakethepumpstooperateintheirBestEfficiencyPoint
(BEP).
Lastpartofthelecturewasanoverviewofvariousstepsinvolved,whilecarryingoutanenergyauditatan
industry.ThestepsinvolvedwerePreliminaryAudit Identifyingscope/areasformaximumenergysavings
DetailedAuditProposalofideasandnecessaryactionplansActionplanimplementationFollow-upandre-
evaluation.
To sum up, the speaker gave us a beautiful insight about Pumps and the energy conservation techniques
involvedandenergyaudit,whichisinlinewithoursyllabusinthecourseEnergyConservationinElectrical
Systems.Thelecturewasinteractiverightfromthestartwhichmadethelecturemoreinteresting.
We thank our HOD and Department Faculties, Department of Chemical Engineering for giving us the
opportunitytoparticipateintheguestlectureandformakingusrealisetheimportanceofEnergyConservation,
yetagain.--StudentsofM.E.EnergyEngineering(2016-2018)

TestFacilitiesatARAI
ARAI(AutomotiveResearchAssociationofIndia)hasincludedthefollowingtestfacilities
1. Drive-in 4-Poster with Integrated Climatic Chamber
2. Metallurgical Failure Analysis and Process Improvement Projects at Materials Lab of ARAI -
Forging Industry Division
3. Offline & Real - Time Simulator for Electric and Hybrid Electric Vehicles
4. Seminar on Tyres - Technology and Regulations 2016
https://www.araiindia.com/cpanel/Files/NEW_224201751513PMARAI_Update_Jul-Sep2016.pdf

AspireMarch201725
 KnowledgesharingfromIndustry

CAREER PLANNING BIG DATA / DATA

ANALYTICS/DATASCIENTIST-PART-II
- byS.Muralidharan,Technology&BusinessConsultant

CEO-MECH VIGYAN (CentreForResearch,InnovationAnd
Training)

DearReaders!!Happytoconnectwithyouallbackagainthroughthismonth'sAspire.Letmecontinue
fromwhereIhaveleftinthelastedition.
TobecomeaDataAnalyst:
Programming skills:KnowingprogramminglanguagesareRandPythonareextremelyimportantforanydata
analyst.
Statistical skills and mathematics: Descriptiveandinferentialstatisticsandexperimentaldesignsareamust
fordatascientists.
Machine learning skills
Data wrangling skills: Theabilitytomaprawdataandconvertitintoanotherformatthatallowsforamore
convenientconsumptionofthedata.
CommunicationandDataVisualizationskills
Data Intuition:itisextremelyimportantforprofessionaltobeabletothinklikeadataanalyst.
DataSciences,Big-DataSpecialistsandDataAnalysts,thoughcomingfromthesamedomain,earnvaried
salaries.
Theaverageadatascientistearnstoday,accordingtoIndeed.comis$123,000ayear.AccordingtoGlassdoor,
theaveragesalaryforaDataScientistis$113,436peryear.
TheaveragesalaryofaBigDataspecialistaccordingtoGlassdooris$62,066peryear.
TheaveragesalaryofadataanalystaccordingtoGlassdooris$60,476peryear.
Nowthatyouknowthedifferences,whichonedoyouthinkismostsuitedforyouDataScience?BigData?
OrDataAnalytics?
TheFacebookcontext
Apopularnetwork forthelastfiveyears withover1.2billion usersworldwide,Facebook storesagigantic
amountofuserdata,makingitamassivedatawonderland.
TheSocialMediaMarketingIndustryReport,2015statesthatFacebookisthe#1socialplatformformarketers.
Everyday,wefeedFacebooksdatabeastwithmoundsofinformation.10billionFacebookmessages,4.5
billionhitsonthelikebutton,350millionnewpictureuploads,onadailybasis.

AspireMarch201726
Atfirst,thisinformationmaynotmeananythingtoalotofpeople.Butwithdatalikethis,Facebookknowswho
ourfriendsare,whatwelooklike,whereweare,whatwearedoing,ourlikes,ourdislikes,andsomuchmore.
SomeresearchersevensayFacebookhasenoughdatatoknowusbetterthanourtherapists!
ApartfromGoogle,Facebookisprobablytheonlycompanythatpossessesahighlevelofdetailedcustomer
information.ThemoreusersuseFacebook,themoreinformationtheysuckout.Heavilyinvestingintheirability
tocollect,store,andanalyzedata,Facebookdoesnotstopthere.Apartfromanalyzinguserdata,Facebook
hasotherwaysofdetermininguserbehavior.
1. Tracking cookies: FacebooktracksitsusersacrosstheWebwiththeuseoftrackingcookies.Ifauseris
loggedintoFacebookandsimultaneouslybrowsestheWeb,Facebookcantrackthesitestheyarevisiting.
2. Facial recognition: The latest investment of Facebook is in facial recognition and image processing
capabilities.FacebookcantrackitsusersthroughouttheWebandotherFacebookprofilesduetotheimage
datathatisstoredwiththemduetousersharing.
3. Tag suggestion: Tag suggestions can be made on user photos due to image processing and facial
recognition.
4. Analyzing the Likes:Arecentstudyconductedshowedthatisviabletopredictdataaccuratelyonarange
ofpersonalattributesthatarehighlysensitivejustbyanalyzingtheLikesthathavebeenclickedbyauseron
Facebook.TheworkconductedbyresearchersatCambridgeUniversityandMicrosoftResearchshowshow
the patterns of Facebook Likes can very accurately predict your sexual orientation, satisfaction with life,
intelligence,emotionalstability,religion,alcoholuseanddruguse,relationshipstatus,age,gender,raceand
politicalviewsamongmanyothers.
FacebookInc.analyticschiefKenRudinsays,BigDataiscrucialtothecompanysverybeing.Hegoesonto
saythat,FacebookreliesonamassiveinstallationofHadoop,ahighlyscalableopen-sourceframeworkthat
usesclustersoflow-costserverstosolveproblems.Facebookevendesignsitsownhardwareforthispurpose.
HadoopisjustoneofmanyBigDatatechnologiesemployedatFacebook.

PGDiploma-DataAnalytics
Accelerate your career in data analytics by mastering concepts of Data Management, Statistics, Machine
LearningandBigDatafromthemostinfluentialanalyticsleadersandacademiciansofIndia.
The11-monthonlinePGDiplomaprogram,co-developedbyIIIT BangaloreandUpGrad,coversthedepthand
breadthofthesubjectintheformofinteractivelectures,livesessionsanda3-monthcapstoneprojectmentored
byindustryprofessionals.
FortheIndustry,BytheIndustry:Learnfromourcomprehensivecollectionofcase-studies,hand-pickedby
industryexperts,togiveyouanin-depthunderstandingofhowdataanalyticsmovesindustriesliketelecom,
transportation,e-commerce&more.
UberSupplyDemandGap: UseanalyticstoidentifywhyUbersometimesfacesasupply-demandchallenge
andwhatcanbedonetoovercomeit.
Telecom ChurnPrevention:Telecom is anextremelycompetitive sector and theexisting players face the
constantchallengeofcustomerchurn.Learnhowchurningcustomerscanbeidentifiedinthissector
SparkFundsInvestment:SparkFundsislookingfornewavenuestoinvestitssurplusfundsinthestartup
ecosystem.Helpthefundidentifythegeographiesandsectorforitsinvestmenttomaximisethereturn.
RetailGiantSalesPrediction:HelpaRetailgiantpredictthefuturesalesvolumeofretailgoodsusingtime
seriesforecastingsothatitcanplantheproductionandlogisticsbetter.
CreditworthinessofCustomers:Learnhowpredictiveanalyticscanbeusedtodecidethecreditworthinessof
customersandwhethertheyshouldbeissuedacreditcardornot.
E-commerceMarketMixModelling:E-commercewebsitesoftenfacethechallengeofhowmuchtospendon
whichmarketingchannel.Usemodellingtohelpthemfigureouttheoptimalspendsacrosschannelstodrive
sales.

AspireMarch201727
2.DomainSpecialisation
Choose between BFSI, E-commerce/Retail, Healthcare/Life Sciences or Telecom/Media & build a resume
showingexpertiseinoneofthelargestsectorsintheworld.

BigDataHadoopMasterProgram
The Big Data Hadoop Architect Masters Program isdesignedbasedonanextensiveindustryresearch.The
courseisstructuredtohelpyougainknowledgeandexpertiseintheBigdataandHadoopframework.
Bigdatahastakenanalyticstonewheightswithnewandenhancedanalyticsmodelsthatenableanalyststo
dissectmassivedatasetstorevealpatterns,trendsandsuggestactionablerecommendations.Thesevaluable
insightsbackedbydatawillhelporganizationstomakesmartdecisionsinregulatingproductionwhichcould
directlyimpactthecompanysfinancialquotient.
BecomeaBigDataHadoopArchitectandfast-trackyourcareerinBigData.TheMastersprogramhelpsyou
transformintoaHadoopArchitectwithtraininginthecoreskillsnecessaryforseniorrolesintheindustry.Learn
Hadoopdevelopment,real-timeprocessingusingSpark,NoSQLdatabasetechnology,andtoolslikeMongoDB.
Reinforceyourlearningwithhands-onprojectworkintheuniqueCloudLabvirtualenvironment.
TheBigDataHadoopMastersProgram
Intodayshighlycompetitiveenvironment,multi-skilledprofessionalsareedgingoutpeerswithknowledgeof
just1-2areaswithinadiscipline.Accordingtodatafromindeed.com,professionalswithprovenexpertiseina
rangeofbigdatatoolsearnmorethantheirpeers.
Multi-skilled professionals are in-demand for 3 reasons:
Theyreducecosts foracompanybecausefeweremployeesneedtobetrainedorreplacedwhen a
companysbusinessmodelisadjusted.
Theycanusetheinsightthatcomesfrompossessingarangeofskillstobecomemini-entrepreneurs
withinacompanythishelpscompaniesstayrelevantinafast-changingmarketplace.
Theyencourageacultureofdebateandcollaborationthathelpcompaniesproducetop-qualitywork.
HybridizeYourSkillsettoturnintoaBigDataEngineer&Architect
Thebigdataecosystemisevolvingsteadily,andtheHadoopframeworkremainsatthetopasthemostin-
demand skill. With Big Data requirementspivoting to real-timestreaming and processing, technologieslike
SparkandNoSQLdatabasesarerapidlygaininginimportance.
Hadoop andMapReduceskillsformthecrme-de-la-crmeinthearenaoflarge-scaledataprocessingacross
manyserversthatemployHDFS.
MapReduce theprogrammingmodelprocessesandgenerateslargedatasetswithaparallel,distributed
algorithmonacluster.
Sparkontheotherhandprocessesdatain-memoryandnearreal-timereputedtobetentimesfasterthan
MapReduce. Spark Machine Learning algorithm will be the best bet if you are designing an online
recommendationengine.
NoSQL databases areprimarilynon-relationalinnatureandarebecomingmoreandmorepopularinbigdata
andreal-timeprocessingscenarios.
MongoDBandCassandraareexamplesofpopularpicksforNoSQLimplementations.
Storm, Impala, and Kafka aregraduallygainingground,andexpertiseinthesefast-growingtoolswillgiveyou
abigadvantage.

AspireMarch201728
PavethewaytobagtheBigDataRoleofYourDreams
Withinputsfromindustryexperts,wehaveprepareda3stepprocesstomeetcurrentmarketexpectationsget
thebigdataroleofyourdreams.
Step 1 - Get trained as a Big Data and Hadoop Developer.
Step 2 - Get trained in Spark, Scala, and MongoDB.
Step 3 - Get trained in Cassandra.
Withthis, you will gain valuable expertise inbigdata storage, batch processing, real-time processing, and
NoSQL.
Toround off yourskillset, you have theoption to add 3additional, highlysought-after skills. Thisexcellent
combinationisboundtounleashyourhighestearningpotential.Hybridizeyourskillset-optimizeyourROI
Impala; Storm; Kafka
Apache Spark -isafastlarge-scaledataprocessingenginewhichcanrunreal-timeanalyticsfromstreaming
bigdatasources.
MongoDBisadocument-orientedtypeofNoSQLdatabase.It'sthemostpopulartypeofdocumentstoreonthe
market.
Apache Cassandra isanopen-sourceprojectandasecond-generationdistributedNoSQLdatabase.Itisthe
bestchoiceforhigheravailabilityandscalabilityofthedatabase.
Apache Kafka is an open-source, highly distributed, and fault-tolerant message broken, designed for
accommodatingreal-timedatafeeds.ItiswritteninScale.
Impala isapopulartypeofMPPdatabase/SQLenginethatisusedtobypassMapReduce,andquerydata
directlyfromtheHDFS.
Apache Storm is an open source distributed real-time computation system. Storm is used to process
unboundedstreamsofdata.
Big Data professionals who are multi-skilled are in greater demand than professionals who possess only
Hadoopskills.Therearehundredsofjobopeningsonindeed.comforDataScientistswhocanalsoworkwith
Hadoop;thesalaryfiguresforthesejobsaremuchhigherthanforDataScientistswithoutHadoopskills.
HowembracingDataSciencecanhelpyouintheHadoopenvironment?
Hadoop is a cluster computing technology that makes use of techniques like data engineering, software
engineering for distributed computing, warehousing methodologies, large-scale analytics, and distributed
systemsadministration.Itcombinesdistributedcomputingtechniqueswithdistributedstorage,andisbyfarthe
mostefficientframeworkforperforminghighendanalytics.
Data Science used SAS and R programming toperformstatisticalanalysis.Byclubbing SAS and R with
Hadoop,youwillbeabletoanalyzelargedatasetswithavarietyoftools.Youwillalsolearnyourwayaround
higher-leveldataanalyticstoolslikeHiveandSpark.
ThismixofDataScienceandHadoopskillswillsetyouapart,andmakeyoueligibleforverylucrativejobs.
PerksofhavingexpertiseinbothDataScienceandHadoop
IfyouknowhowtouseDataSciencetechniqueswithinHadoop,youwillunderstandhowthevariouspartsof
Hadoop combineto form an entire datapipeline managed my teams of dataresearchers, programmers,
engineers,andbusinesspeople.Youwillalsobeableto:
UnderstandHadooparchitectureandsetupapseudo-distributeddevelopmentenvironment
DevelopdistributedcomputationswithMapReduceandtheHadoopDistributedFileSystem(HDFS)
WorkwithHadoopviathecommand-lineinterface
UsetheHadoopStreamingutilitytoexecuteMapReduceprojectsinPython

AspireMarch201729
 Exploredatawarehousing,higher-orderdataflows,andotherprojectsintheHadoopecosystem
UseHivetoqueryandanalyzerelationaldatawithinHadoop
Usefiltering,summarization,andaggregationtomoveBigDatatowardslast-milecomputation
Understandhowanalyticalworkflowsincludingfeatureanalysis,iterativemachinelearning,anddata
modelingworkinaBigDatacontext
Everycompanyneedsdatascientiststocombthroughtheirdataandfindbetterwaystoregulateproduction,
forecastbuyingandsellingbehaviour,andresolvebottlenecks.
Tobeagooddatascientist,youneedtohaveaworkingknowledgeofMapReduce,distributedsystems,and
distributed file systems. You should also know how to analyse backdata to understand market trends,
demographicbehaviour,andseasonalfluctuations.Ifyoucanusedataanalyticstospotpatternsandderive
insightsformlargevolumesofdata,companieswillbethrilledtohireyou.
HowDataSciencefitsinlikeapuzzlepiecewithBigdata?
TheHadoopecosystemischanging.Datascientistsusedtobelonewolveswhoperformedamajoranalysis
onceamonth;nowthefieldisbothmorecollaborativeanditerative.Smallandbiginsightsarealwaysbeing
drawn from databases, and these insights have helped companies increase profits, reduce costs, retain
customersandidentifynewopportunities.Datasciencemethodsarebeingusedtosolveproblemsinavariety
ofindustries,andtherearenewjobopeningsforspecialistseveryday.
Withextensiveknowledgeinboththesefields,youwillbeableto:
IdentifypotentialbusinessusecaseswhereDataSciencecanprovideimpactfulresults
Obtain,clean,andcombinedisparatedatasourcestocreateacoherentpictureforanalysis
Usestatisticalmethodstoexploredataandprovidecriticalinsightforthebusiness
LeverageHadoopstreamingandApacheSparkforDataSciencepipelines
ChoosethebestmachinelearningtechniquetouseforaparticularDataScienceproject
ImplementandmanagerecommendersusingSparksMLlib
Recognizethepitfallsofdeployingnewanalyticsprojectstoproduction-levelscale
Apart from building a strong skillset and being at the front of the line for interesting job roles, Hadoop
professionalswithDataScienceskillsmakemoremoney.
Bycombiningtheseskills,youwillout-earnbothdatascientistsandBigDataprofessionalsandhaveadeeper
understandingoftheentirefieldofDataAnalytics.
IfyoureaBigDataHadoopdeveloper,yourealreadydoingwell.DeveloperswithexpertiseinusingHadoop
2.7andCloudLabarein-demandinthemarket;theuseofBigDatatogainactionableinsightsisontherisein
everyindustryintheworld.
ByacquiringaHadoopcertification,orbydemonstratingyourHadoopexpertisewithrelevantworkexperience
(byimplementingreal-lifeindustryprojectsinHadooptechnologies,forexample)youhavealreadyprovedto
employersthatyoureapersonwell-suitedtorolesinthefieldofDataAnalytics.Butifyouwanttomoveupin
theindustry,youneedmoreskillsinyourtoolkit.
Professionalswhoaremulti-skilledtendtoearnalotmorethantheirpeers.AccordingtoIndeed.com,BigData
developerswhoareskilledinbothHadoopandApaceSparkmakealotmoremoneythanprofessionalswho
areonlyskilledinoneframework;thedataalsoshowsthatheadhuntersareonthelookoutforpeoplewitha
widevarietyofanalyticalskillsforspecializedprojectsandjobroles.
"That comes to an end of Part-2. Shall see you all with more info on certification
courses for Big Data and myconcluding views on the topic in the next edition of
Aspire."

AspireMarch201730
 TheIceStupa
MechMarvel-27

Ice Stupa is a form of glacier grafting technique that creates artificial

glaciers, used for storing winter water (which otherwise goes waste) in
form of conical shaped iceheap.During summer, when water is scarce,
theIceStupameltstoincreasewatersupplyforcrops.

Ice Stupa was innovated bySonamWangchuk inLadakh, Indiaand the

project is undertaken by the NGO Students' Educational and Cultural
MovementofLadakh.LaunchedinOctober2013,thetestprojectstarted
in January 2014 under the project name The Ice Stupa project. On 15
November 2016, Sonam Wangchuk was awarded Rolex Awards for
EnterpriseforhisworkonIceStupa.

Ladakhisatrans-HimalayanmountaindesertintheextremenorthofIndiawithvillageslocatedat2,700mto
4,000maltitudes.Itisacolddesertwithwintertemperaturestouching-30C,andanaverageannualrain/snow
fallofonly100mm.Humansettlementsarealmostalwayslocatedaroundglacialstreamswhichfeedintothe
Indusandotherriversastributaries.
The key to human settlement inthis cold desert is the art of diverting water from the streams through
meticulouslybuiltcanalstowarddesertstogrowcropslikebarley,wheat,vegetablesandtreeslikeapricots,
apples,willowandpoplar.

TheProblem
Mostvillagesfaceacutewatershortage,particularlyduringthetwocrucialmonthsofAprilandMaywhenthere
islittlewaterinthestreamsandallthevillagerscompetetowatertheirnewlyplantedcrops.Bymid-Junethereis
anexcessofwaterandevenflashfloodingduetothefastmeltingofthesnowandglaciersinthemountains.By
mid-Septemberallfarmingactivities end,andyetasmallerstream flows throughoutthe wintersteadilybut
wastefullygoingintotheIndusriverwithoutbeingofusetoanybody.
TheproblemisgettingworsewithtimeasHimalayanglaciersaredisappearingduetoglobalwarmingandlocal
pollution.

TheSolution

ThiswinteraftertwoyearsofexperimentsatSECMOLAlternativeInstitutethePheyangMonasterynearthe
institutewillseethemakingoficestupafromartificialglacierswhichstorethiswastingwinterwaterintheform
oficemountainsthatmeltandfeedthefarmswhenwaterismostneededbythefarmers.
This project has been initiated by His Holiness Drikung Skyabgon Chetsang Rinpochey and executed in
partnershipwithSECMOL.Toprovideaplatformforfurtherinnovations,TheHimalayanInstituteofAlternatives,
Ladakh(HIAL)isbeingplanned.Readthesimplesciencebehindthisathttp://icestupa.org/about
WatchavideoonIceStupaprojectathttps://youtu.be/7dChiLpYifs

AspireMarch201731
 CorporateStory27 RoyalEnfield

RoyalEnfieldbelongstotheEicherGroup.Incorporatedin1982,EicherMotorsLimitedistheflagship
companyoftheEicherGroupinIndiaandaleadingplayeroftheIndianautomobileindustry.

ROYALENFIELD
Theoldestmotorcyclecompanyincontinuousproduction,RoyalEnfieldmadeitsfirstmotorcyclein1901.A
divisionofEicherMotorsLimited,RoyalEnfieldhascreatedthemid-sizemotorcyclesegmentinIndiawithits
uniqueanddistinctivemodernclassicbikes.

VECOMMERCIALVEHICLES
VECommercialVehiclesLimited(VECV)isajointventurebetweentheVolvoGroupandEicherMotorsLimited.
InoperationsinceJuly2008,thecompanyincludesthecompleterangeofEicherbrandedtrucksandbuses,VE
Powertrain,Eicherscomponentsandengineeringdesignservicesbusinesses,thesalesanddistribution
businessofVolvoTrucksaswellasaftermarketsupporttoVolvoBusesinIndia.

EICHERPOLARIS
In2012,EicherMotorsLimitedsignedastrategicjointventureagreementwithUSbasedPolarisIndustriesInc.,
todesign,develop,manufactureandsellafullnewrangeofpersonalvehiclessuitableforIndiaandother
emergingmarkets.TheJVwillallowEicherMotorsLtd.toenterintoanewvehiclesegment.In2013,theJV
company-EicherPolarisPvt.Ltd(EPPL),setupitsmanufacturingfacilityinJaipur,Rajasthan.

TheBeginning

The Enfield Cycle Company made motorcycles, bicycles,

lawnmowersandstationaryenginesunderthenameRoyalEnfield
outofitsworksbasedatRedditch,Worcestershire.Thelegacyof
weapons manufacture is reflected in the logo comprising the
cannon,andthemotto"Madelikeagun".Useofthebrandname
RoyalEnfieldwaslicensedbytheCrownin1890.

AspireMarch201732
TheEarlyYears
In1909RoyalEnfieldsurprisedthemotorcyclingworldbyintroducingasmallMotorcyclewitha2HPVtwin
MotosacocheengineofSwissorigin.In1911thenextmodelwaspoweredbya2HPengineandboastedof
thewellknownEnfield2-speedgear.In1912cametheJAP6HP770CCVtwinwithasidecarcombination.
ItwasthismotorcyclewhichmadeEnfieldahouseholdname.1914sawthe3HPmotorcyclesthistimewith
EnfieldsownenginewhichnowhadthestandardisedEnfieldpaintschemeofblackenamelledpartsandgreen
tankwithgoldtrim.
Trackthecompany'shistoryathttps://royalenfield.com/aboutus/history/

TheMotorcycle-asdepictedintheirwebsite:
ARoyalEnfieldisararebreedinanageofmass-produced,user-friendlypredictability.Thisisamechanical
motorcycle,handcraftedwithlove,engineeredwithpurpose,anddesignedinawaythatgiveseachmachineits
ownuniquecharacter.ThischaracterisreinforcedbyRoyalEnfield'sculturalDNA-bywhereitwasborn,and
bywhereitisnowbuilt.

ItsclassicBritishpedigreeshowsineveryline,whilethegleamingnewenginehintsatthedevotionthathas
enabledthislegendarymarquetothriveintheoutskirtsofChennai.

Thiscampaign,"HandcraftedinChennai",isatributetothewonderfulpeoplewhobuild,sell,rideandmaintain
thesebelovedmachines,andisaheartfelttributetothecitythatRoyalEnfieldcallshome.Seethevideoat
https://youtu.be/Amy8yS9OTQE

CreatingRiderExperience
Theydonotspendmuchonadvertising,butspendalotincreatingdrivingexperiencebyconductingmany
rallies.AstheirwebsitegoesRoyalEnfieldhasbeenassociatedwithleisureandadventuremotorcyclingand
underthevariousinitiativesweactivatewhichbringourenthusiastsclosertothisaspect.Ourridesprimarilycan
besegregatedintotheMarqueeridesandeventsconductedatanationallevel(throughourdedicatedrides&
eventsteam)andsubsequentlyintotheregionalridesconductedthroughtheregionalshowroomsaswellour
dealers.Readmoreathttps://royalenfield.com/rides/

FactoryTour
RoyalEnfieldconductsfactorytoursforallenthusiasts,seekingtosoakintheambienceofthefactorythatstill
manufacturestheRoyalEnfieldBullet350andtheClassicalongwithothermodels.Factorytourswillbeopen
onsecondandfourthSaturdaysonly.Thefactorytourregistrationstartsat9:00AM,followedbyade-briefing
onREat9:30AM.TheFactorytourstartsat10:00AMsharp.EachtourwillcostRs.600perperson(*The
registrationfeesmaychangeaspermanagementsdiscretion.Thesamewillbenotifiedonthewebsite),which
ispayableatthereception,whileregisteringforthetour.

Forthefirsttime,RoyalEnfieldhascometoSSNforCampusInterview.
OfcoursewedohaveShashaankSureshwhojoinedoffcampuslastyear!

AspireMarch201733
 LowCostGraphene
AmazingInnovation-9
Researchers at the Commonwealth Scientific
andIndustrialResearchOrganization(CSIRO)in
Australia have developed a method to produce
graphene quickly and cheaply from the humble
soybean,andwithouttheneedforexoticgases
orcomplexproductiontechniques.
Using their bespoke "GraphAir" technology that
removes the need for potentially explosive
compressed gases such as methane and
hydrogen, CSIRO researchers have grown
graphenefilmusinganaturalprecursor(soybean
oil)thatdoesnotrequireanyvacuumprocessing
ormanyhoursinahightemperaturekiln,bothof
which are required in the standard chemical
vapor deposition (CVD) techniques currently
usedtocreategraphene.

"Thisambient-airprocessforgraphenefabricationisfast,simple,safe,potentiallyscalable,andintegration-
friendly,"saidCSIROscientistDrZhaoJunHan."Ouruniquetechnologyisexpectedtoreducethecostof
grapheneproductionandimprovetheuptakeinnewapplications."
Togrowtheirgraphene,CSIRO'sGraphAirusesacatalystofrelativelyinexpensivepolycrystallinenickel(Ni)
sheets.Grapheneproductiontakesinasealedquartztube,whereheatingthesoybeanoiltoaround800C
(1470F)forapproximately26minutesbreaksitdownintothevariouscarbonelementsthatareessentialfor
thesynthesisofgraphene.Thetemperatureisthenmaintainedforafurtherthreeminutestoensureproper
dissolutionofthecarbonatomsthroughtheNisubstrate.
Byrestrictingairflowintothequartztube,theproducedcarbondoesnotfurthertransformintocarbondioxideor
othergasesand,bystrictlymaintainingtheappliedtemperatureandthecoolingrate,theprocessproduces
goodqualitygraphenefilm.
CSIRO'snewmethod,however,canusealmostanyothertypeoforganicoil,evenwasteoilfromfryingor
barbecuing,andtransformitintographenefilm.
"Wecannowrecyclewasteoilsthatwouldhaveotherwisebeendiscardedandtransformthemintosomething
useful,"saidDrSeo.
http://www.csiro.au/en/News/News-releases/2017/CSIRO-makes-high-quality-graphene-with-soybeans

AmazingInnovation-10 Textilelockforbicycles-strongerthansteel

Steel cable-style bike locks may be lighter than U-

locks, but they're also notoriously easyto cut through,
plustheircoileddesigncanmakethemdifficulttouse.
Chains are one alternative, although they're quite
heavy. So, what's lighter than a chain, and more cut-
resistantthansteelcable?

Accordingtoanall-femalegroupofGermandesigners,
theirtextile-basedlockis.

AspireMarch201734
Knownasthetex-lock,itsropeismadeupoffivelayersofdifferenttypesofmaterial.Themiddlematerialis
reportedlysaw-resistant,followedbylayersthatarecut-resistant,fire-resistant,waterproof,anddirt-repelling.
Inthefuture,alayerofconductivefibersmightalsobeadded,alongwithsomeelectronics.Thiscouldallowthe
locktosendanalertifanyonetriedtamperingwithit.
Temperedsteeleyeletsarelocatedateitherendoftherope,whichengagetheshackleofanincludedminiU-
lockorpadlock,dependingonthesizeselected.
Thedesignersclaimthatthetex-lockismuchlighterthaneithersteelchainorcable,whilebeingmoredifficultto
cutthroughusingtraditionalbike-stealingtoolssuchasboltcutters.It'salsoveryflexibleandisn'tcoiled,making
iteasiertoworkwith.
https://www.tex-lock.com/en/

Minidronesforpollination
AmazingInnovation-11

Withoutbees,thewingmenoftheplantworld,muchofthe
foodweeatwouldbe alotharderto comebysotheir
worldwidedeclineiscauseforalarm.

While some scientists are fighting to study and save the

bees,ateamfromJapanhasfoundawaytogivethema
little high-tech help, in the form of tiny pollen-collecting
dronescoveredinastickygelandanimalhairs.

Theresearch began with abottle of gelcast asideafter a failedexperimentin2007.Sittingforgottenina

cupboardinthelabforallthistime,itwasfoundinasurprisinglygoodconditionduringacleanup.Beingsuper
sticky,theteamthoughtthegelmightbeusefulasakindofpollenglue.
"Thisprojectistheresultofserendipity,"saysEijiroMiyako,seniorauthorofthestudy."Weweresurprisedthat
aftereightyears,theionicgeldidn'tdegradeandwasstillsoviscous.Conventionalgelsaremainlymadeof
waterandcan'tbeusedforalongtime,sowedecidedtousethismaterialforresearch."
Totestthegel'sprowessatpickinguppollen,theresearchersputdropletsofitontothebacksofants,andhad
themwanderaroundinaboxfulloftulips.Unsurprisingly,theantswiththegelgatheredmuchmorepollenthan
thosethatenjoyedanunencumberedtripthroughthetulips.
Withasmall,inexpensivestore-boughtdroneinhand,thenextstepwastotestwhetheritcouldbeslathered
withthegelandusedasakindofrobo-bee.Innature,beesarecoveredwithscopa,tinybranchinghairsthat
holdgrainsofpollen,andinanattempttomimicthat,theteamgavethedroneahorsehairwig.Thatgivesthe
pollenmoresurfaceareatoclingto,andcreatesatouchofstaticelectricitytokeepitthere.
Anditworked.Withacombinationofthehairandgel,theteamflewthedronesfromflowertoflower,inthis
caseJapaneselilies,andfoundthattheywereeffectiveartificialpollinators.Acontrolgroup,whichmadethe
sametripwithoutacargoofgelledhair,wereunsurprisinglyuselessatpollination.
"The findings, which will have applications for agriculture and robotics, among others, could lead to the
developmentofartificialpollinatorsandhelpcountertheproblemscausedbydeclininghoneybeepopulations,"
says Miyako. "We believe that robotic pollinators could be trained to learn pollination paths using global
positioningsystemsandartificialintelligence."
published :Materially Engineered artificial pollinators, Chem,vol2, issue 2, 9 February 2017, Pages 224239
http://www.sciencedirect.com/science/article/pii/S2451929417300323

AspireMarch201735
 Tyresfromgrassandtrees
AmazingInnovation-12

There have been efforts focussing on the main

componentofrubber,amoleculecalledisoprene.To
makeisoprene,moleculesinpetroleumarethermally
broken apart and the molecule is isolated from
hundreds of other chemicals and purified, at which
pointitorganizesitselfintolongpolymerchains.
Now researchers at the University of Minnesota are
claiminganewbreakthroughinthearea,bywayofa
chemical process that combines the boosting of
natural microbial fermentation with catalytic refining,
similartotheprocessusedtorefinepetroleum.

Itbeginswiththemicrobialfermentationofplantsugars,suchasglucose,intosomethingcalleditaconicacid.
Thisacidisthenmixedwithhydrogen,causingachemicalreactionthatresultsinsomethingcalledmethyl-THF.
Andthethirdstep,whichiswherethebreakthroughlies,involvesusingarecentlydiscoveredcatalystcalled
PhosphorousSelf-PillaredPentasiltodehydratethemethyl-THFintoisoprene.
Thismethodresultedincatalyticefficiencyashighas90percent,withmostoftheproductbeingisoprene,
somethingtheresearcherssaygivestheprospectofrenewableisoprenearealboostandcouldevenleadto
otheradvancedrubber-basedproducts.

"The performance of the new P-containing zeolite catalysts such as S-PPP was surprising," says Paul
Dauenhauer,aUniversityofMinnesotaassociateprofessorofchemicalengineeringandleadauthorofthenew
study."Thisnewclassofsolidacidcatalystsexhibitsdramaticallyimprovedcatalyticefficiencyandisthereason
renewableisopreneispossible."
TheresearchwaspublishedinthejournalACS Catalysis.

AspireMarch201736
 ForthcomingEvents
AlumniInfo

Shreyas R Krishna of 2008-12 batch, is about to

complete his MBA at Great Lakes Institute of
Management (GLIM), Chennai and has got placed at
HDFC.
After two years at Rane as Sr.engineer, he moved to
GLIM.At GLIM, he did summer Internship at Amazon
India development center, Chennai in the domain of
Operations. Worked closely with the Media products
team and completed a project titled "Metrics Deck
Automationandoperationefficiencyimprovement".

The project involved the tasks of automating the

process of calculations in the metrics deck and
improving the operation efficiency by identifying the
non-productive tasks involved in the activities of the
teamandeliminatingthesame.

VijayaraghavanSakthivelof2009-12batchisnowProjectEngineer
atSapuraKencanaEngineeringandConstructionB.V.,
Netherlands.AfterBE,hedidM.SinOffshoreandDredging
EngineeringatUniversityofDelft.

HislinkedinprofilemessagereadsasLeadership-orientedproject
engineeringprofessionalwiththreeyearsofinternational
experience,pursuingacareerinOffshoreandDredging
Engineering.Iloveprovidingsustainablesolutionstocustomers
withmyproblemsolvingskillsandfueltheindustrytoadvance
further

AravindMuralidharan,of2011-15batchiscurrentlypursuingPostGraduateDiplomainLiberalArtsand
LeadershipinAshokaUniversityundertheflagshipofYoungIndiaFellowship.Hewasoneamongthe20
studentsattheYoungIndiaFellowshipchosentorepresentAshokaUniversity-HBXcohortwithascholarship
of$1500.ThiscourseisofferedbyHarvardUniversity-HBXCORe(CredentialofReadiness)
HewritestoDr,NLN...
Ihopeyouaredoingwell.Myfinalmonthsatthefellowshiphascomeand
ithasneverbeenbetter.Thesoftcoursesthathasbeentaughtherehave
humbled me beyond measures. Courses on Gender and Heart of
Leadershiphassensitizedmetothedeepseatedproblemsinourcountry
andalsohasgroomedmewelltotakeonnewchallengesinlife.

Ifoundthatoneofthestrongholdofthisfellowshipisthealumnibase.We
always have the contacts of our alumni with us and we canreach out to
themany timewewantand hardlywe arefacedwithcloseddoors.Beit
onadvicetogetintotopBschoolsintheworld,careeradviceoreventhe
kindofelectivesonewantstochoose,thealumniarehappytohelp.

AspireMarch201737
 Forthcomingevents

March2017
TheNationalSymposiumonLightMetals,CompositesandManufacturingProcesses(LMCMP-2017)isbeing
organisedonMarch3,2017atThiruvananthapurambyCSIR-NationalInstituteforInterdisciplinaryScienceand
Technology,Thiruvananthapuram-695019,Kerala.

ThedepartmentofCeramicTechnology,AnnaUniversity,isorganisingaonedaySeminaronCeramicCoatings,
onMarch13,2017.

Twelfth National Conference on OPTIMIZATION TECHNIQUES IN ENGINEERING SCIENCES AND

TECHNOLOGIES (OPTEST 2017), will be organized by the Department of Mechanical Engineering, Bannari
Amman Institute of Technology, Sathyamangalam on 17th -18th March 2017.SubmissionofabstractsMarch2.

TheDepartmentofMechanicalEngineering,SSNCE,isorganisingaonedayworkshoponAdvancedMaterials,
onMarch24,2017.

TheDepartmentofMechanicalEngineeringofSRMUniversity-Vadapalanicampus,Chennaiisorganisinga
twodaysNationalConferenceentitledAdvancesinMaterialsandManufacturingTechniques(NCAMMT-2017)
duringMarch24-25th,2017.Themajoraimofthisconferenceistodisseminateinformationonnewmaterials
development and various materials processing technologies which can directly impact the advancement of
severaltechnologiesinourcountry.

TheDepartment of Mechanical Engineering of SSNCE, is organizing one day "National Conference for
MechanicalEngineering ResearchScholars (MERS-2017)" on 31st March 2017(Friday)at SSN College of
Engineering,Chennai.ProspectivestudentsandResearchscholars(Ph.D.,PG,UG)areencouragedtosendfull
lengthpaperstothismailid:ssnmers@gmail.comonorbefore24thMarch2017.

April2017
PSNCollegeofEngg&technology,Thirunelveli,isorganisingaNationalConfereneconMaterial,Designand
energy(NCMDE-17)during6-7April,2017.Manuscriptsubmission17-3-2017.

June2017
6thAnnualWorldCongressofAdvancedMaterials(WCAM-2017)willbeheldonJune14-16,2017,inXian,
ChinawiththemeofInnovationOpensaNewFuture-organizedbySchoolofMaterialsScience&Engineering,
ShaanxiUniversityofScience&Technology,China.

September2017
TheInstitutionofEngineers(India),Kolkatahasentrustedtheresponsibilityoforganisingthe33rdNational
ConventionofMechanicalEngineerstoUdaipurLocalCentre.TheConventionwillbeheldonSeptember1-2,
2017.AtthisconventionEngineers,Technologists,ScientistsandEntrepreneursfromalloverthecountrywill
bedeliberatingonthethemeAdvancesinMEMSandRoboticsinManufacturingIndustries.Extended
Abstractby30-4-2017.

AspireMarch201738
 ResearchNewsfromMSP

DSTisseekingtosupportnovelenergystorageresearchproposals
addressingoneormoreofthefollowingchallenges:

Materialsandmaterialsdesign
-Projectsshouldseektoimprovethelifetimeandperformanceofenergystoragedevicesthroughimproved
materialsdesignanddevelopment.
-Projectsshouldseektoachieveperformanceadvancesintermsofenergyandpowerdensity,togetheror
separately,astheyareimportantforfutureenergystoragedevices.

Diagnostics
-Projectsshouldseektoimprovethetoolsandmethodologiesneededtounderstandandpredictthe
characteristicsandperformanceofenergystoragematerials,components,devicesandsystems,under
differentconditionsandatdifferentlengthandtimescales.
-Developmentofmethodologiestodiagnoseenergystoragesystemsunderprevailingconditionswithsufficient
speedandaccuracytoenabletheefficientandsafeoperationofthesystem.

Theproposersareencouragedtoconsiderfollowingaspectsintheirproposalswhereappropriate:
Modellingasatooltoinformdevelopment.
Themanufacturabilityofnewmaterialsanddevicesincludingscale-upandCost.
Endoflifeaspectsshouldbeconsideredfromanearlystagetoensurenewdevicesstandthebestchanceof
minimisingenvironmentalimpactdowntheline.
Integrationofcomponentstodevicelevel.

FundingAvailable:
1.ResearchStream(StreamA):1Croremaximum
2.TechnologyStream(StreamB):5Croremaximum

ProjectDuration:3yearsmaximum

Equipment:
Wherepossible,researchersareadvisedtomakeuseofexistingfacilitiesandequipment,includingthose
hostedatotheruniversities.Ifequipmentisneededaspartoftheresearchproposal,applicantsmustfollow
DSTsnormforrequestingequipmentwhichwillbemadeavailableonlyonthebasisofstrongdedicated
requirementfortheproject.

Whocanapply:
Thecollaborativeresearchand/ortechnologyendeavourisprimarilybetweenscientistsandengineersinIndia.

SoftcopyofProjectProposalistobee-mailed(SubjectCaptioned:CallforResearch&TechnologyProposals
onMaterialsforEnergyStorage(MES)-2017/StreamName/PIName)toranjith.krishnapai@gov.inby31st
March,2017forStreamAand15thApril,2017forStreamB.

Dr.MuthuSenthilPandian
SSNResearchCentre

AspireMarch201739
 TheKing'swish
InspiringLifeStories

Once a king ordered his three ministers to

take a bag and go to the forest and fill up the
bag with fruits.

The first minister thought that since the king

has ordered for collection of fruits, he must
collect the best of the fruits in the bag.
Mr/KishoreBabu
SchwingStetter
The second minister thought that since the king is a very busy person, he may not look very
thoroughlyintothebagwhathasbeencollectedandhencehecollectedwhateverhecouldlayhis
hands.Thushisbagwasfilledupwithamixtureofgoodandrottenfruits.

Thethirdministerthoughtthatthekingwouldseeonlyexternallyhowbigthebagisandhencehejust
filledupthebagwithalldriedleavesanddust.

Allthethreeministerscamebacktothecourtwiththeirrespectivebags,havingexecutedtheorderof
collectingthefruits.

TheKing,withoutevenseeingwhattheirbagscontained,justorderedthatnowthethreeministers
mustbesenttoseparatejailsforthreemonths,wheretheywillnotbeprovidedwithanyfoodand
theywereonlyallowedtocarrytherespectivebagswhereintheyhadcollectedthefruits.

Thefirstministercouldspendthethreemonthsinthejailbyeatingtheverynicefruitshehad
collected.

The secondonecouldsurvive for some timewiththegoodfruitsinthebagandlater he

developeddiseasesbyeatingtherottenfruitshehadcollected.

TheThirdministerhadnothingtoeatandhencecouldnotsurvive.

Moral of the story: We have to undergo the consequences of our ownactivities. Goodandbad,
everything,youhavetohavethisreaction.Nodoubtaboutit.

KishoreBabu,HRDepartment,
SCHWING Stetter India Private Limited

AspireMarch201740
 CorporateWisdom39 HoldingontoPrinciples

Whatdoyoudowhenyouseearedlightatthetrafficsignal?Thatsaquestion
if you ask any Corporate leaders , Professionals and B-school students, and
their answer is consistently the same. They all say, we stop. I am guessing
thatwasyourresponsetoo.Whenweseearedlight,westop.Thatsit.Seems
prettystraightforward.Everyoneknowsthatstherightthingtodo.

But it doesnt end there. As we linger a bit longer on the question, other
responses begin to pop up. Of situations when we dont necessarily stop on
seeing a red light. Like, if its late in the night. Or if theres no cop. Or in a
medicalemergency.Orwejumptheredlightbecauseweseeeveryoneelseis
doingittoo.Soundsfamiliar,no?
Quickly,veryquickly,theinitialresponsewestopwhenweseearedlightseemstogivewaytoasetof
responsesthatsuggesttherearemany,manysituationswhenwedontstopattheredlight.Weallknowthat
therightthingtodoistostopwhenyouseearedlight.Andyet,wefindourselvesnotnecessarilydoingthe
rightthing.

Theproblemmightactuallylieatthetrafficlight.Maybeweshouldjustlearntostop.Weallknowwhattheright
thingtodois,butthenwemakeexceptionstotherule,andrationalizethatitsallright.Sayingitsokaytojump
theredlightat2AMsoonmeansthatwejumptheredlightat1AMtoo.

Afterall,notmuchdifference.Andthenwhatsgoodfor1AMbecomesgoodformidnight.Andthen11PM.And
9PMinwinterbeginstofeellike11PMandwesoonfindourselvesjumpingtheredlightwithimpunityatall
hours.

Noonesuddenlydecidestorobamillionbucks.Itusuallystartssmall.Itseemsharmless.Andthenslowly
balloonsintoacatastrophethatdestroysreputations,careers,liveseven.Dontletithappentoyou.Thesecret
issimple.Nexttimeyouseearedlight,juststop.Itdoesntmatterwhattimeitis.Itdoesntmatterwhether
anyoneislooking.Anditdoesntmatterwhoelseisdoingit.Juststop.

ClaytonChristensen,thevenerableprofessoratHarvardBusinessSchoolsaysitright.
Itseasiertoholdyourprinciples100percentofthetime
thanitistoholdthem98percentofthetime.
Soundscounter-intuitive,butitstrue.
Because98percentsoonbecomes95percent,then90,and80,then70percent.
Andbeforeyouknowit,youhavequicklysliddownaslipperyslope.

Holdingontoyourvaluesisquitesimplereally.
Nexttimeyouseearedlight,juststop.

Itisnotaquestionofwhereyoustandinthepositionofcomfort,
butwhereyoustandintimesofChallenge
Wishingyoumost&more
Ramki
Compiled and released by HoD Mech Feedback to annamalaive@ssn.edu.in

AspireMarch201741