Professional Documents
Culture Documents
Introduction
Executive summary
The market
• A statement of what the business should achieve over a five year period
• Aims should be expressed in terms of hierarchy of objectives becoming
progressively more detailed and specific
• Vision - what the organisation will be like in the future
• Mission statement - a statement of the overall purpose and aims
• SMART Objectives - quantitative goals.
• Functional objectives - objectives for the functional areas
Marketing plan
• Market research
• Segmentation and targeting
• Detailed outline of the product or service
• Unique selling points
• Chosen pricing strategy
• Promotional plans
• Distribution strategy (including online)
• Customer service strategy
Operations plan
• Physical location
• The production process
• Facilities
• Equipment
• Scale & location of operations
• Capacity - potential and effective
• ICT strategy
• Engineering and design support
• Materials required
• Inventory levels and stock control plans
• Purchasing arrangements
• Sources of supply of key resources
• Quality control plans
• Staffing requirements
• Organisational chart
• Details of senior management
• Corporate governance
• Staffing requirements
• Key personnel
• Recruitment and selection
• Training
• Rewards (financial & non-financial)
• Labour relations
• Employment and related costs
• Sales forecast
• Forecast profit and loss account (income statement)
• Cash flow forecast (cash budget)
• In each case this should be a month by month forecast for a minimum of two
years
• Forecast balance sheet for each of the first two years
• The assumptions behind the forecast should also be included
Financial data
Financing required