METHODOLOGY

This research paper used the quantitative survey methodology research. There are
different types of descriptive research but the researchers decided to use the Descriptive
Survey Research Design, which applies the use of survey questionnaire that earns
information from the others. The researchers believed that this kind of design is appropriate
in the given topic because it will help them gather information from the respondents. Also,
quantitative data have been collected because statistical analysis can help measure the
degree of change that has taken place and allow an assessment to be made about the
consistency of data. Lastly, qualitative data have been also collected because it is important
to group similar responses into categories and identify common patterns that can help
derive meaning from what may seem unrelated and diffuse responses and this is
particularly important when trying to assess the output or result.
The researchers have collected them and tally the result of the survey of every
question. The gathering of data is done strictly, properly and carefully. The process of the
research paper usually includes about organizing the data for analysis (data preparation),
describing the data and interpreting the data (assessing the findings against the adopted
evaluation criteria). In this undertaking, the researchers had given the idea and perspectives
in making the summary and conclusion about the certain topic.
The researchers used a survey questionnaire that was given from the students of
School of Accountancy and Business Management to be able to get their reactions, ideas
and perspective about Fast food Preferences of SABM students. The researchers also used
the statistic tool in computing the data collected.

Fast Food Preferences of Students of School of Accountancy and Business

Management (SABM)

In order to know the fast food preferences of students in SABM, the following research
questions will be explored:

1. The Quality of the Food

2. Service
3. Venue
DATA ANALYSIS

Table 1: Profile
Table 1 summarizes the profile of the respondents in terms of gender and program

Category Frequency Percentage

GENDER Female 34 68%
Male 16 32%
PROGRAM BSMA and BSAC 11 21%
FinMan 10 20%
BSHTM(TTM/RRM) 20 40%
EHM 9 19%

There were 50 third year respondents for this study. Of the 50, 34 are female and
16 are male. Each program of BSMA/BSAC, FinMan, BSHT, EHM has 10 or 20% of the
respondents.