Professional Documents
Culture Documents
Executive Summary
community of Ilocos Norte, a new breath of air in the event planning market. By
combining old fashioned values, going the extra mile, and using customer-
friendly prices, iVent Organizer will lead the market, providing the same quality
services available to extend help to its customers by taking on the burdens, stress
based in the City of Batac, Ilocos Norte. The event planning business will become
the go-to of every individual or group that has too much on their hands to
organize an event themselves. Through these and other affordable products and
services iVent Organizer aims to be the number one resource for any event. It will
handle all aspect of event planning such as weddings and engagement party,
birthday parties that also covers debut and its after parties, themed parties,
Mission
everything else will fall into place. Our services will exceed the expectations of our
Project Background
The family is the basic unit of the Philippine society. Especially Ilocanos,
they are culturally and emotionally attached to their respective families. They
grow up with the lesson family comes first ingrained in their mind. Ones
interest and loyalty is demanded by his/her family more than any other
association. Yet, due to the purpose of improving lifes quality, one may opt to
leave and seek for a good fortune. This does not limit ones responsibility in
his/her family. They find time to be reunited especially on the special days of their
Events planning require that you take off the burden of planning an event
from the shoulders of the clients. The hallmark of an event is when the success
benchmarks are met or even surpassed. The business aims to lessen the burden
lifetime.
groups and individuals plan and execute their events from start to finish. An
event planner ensures that they work with the stipulated budget of the
budget for the organizer of the event once they get a brief of the nature of the
event. .
engage in this kind of business. This project aims to find the viability of an all-
Economics and Accountancy on the first semester of school year 2017-2018. Its
Logo
Description
Color Representation
Logo Description
firm.
Specific Objectives
.
II. ECONOMIC ASPECT
decor, event security, catering, coordinating with third party vendors, and
emergency plans. Each event is different in its nature so process of planning &
event planner. There are various considerations that needs to be pondered over
and among the top reasons are cost, time and the stress levels especially on the
people belonging to the workforce. Everyone wants a perfect event from the
venue, to the food, the ambiance, comfortability and to every moment they want
Sample Population
Laoag City, San Nicolas, Dingras, Pagudpud, and Solsona. An online survey was
also used as a tool for gathering data. The sample population consisted a total of
500 respondents.
Address Chart
BATAC 26.80%
DINGRAS 13.80%
LAOAG 16%
SOLSONA 16.80%
PAGUDPUD 6.40%
The majority of the respondents hail from the City of Batac, wherein the
reasonable aim.
Market Segmentation
The breakdown of the market for event planning, falls in a wide, very
market segments have been broken down into several classifications with the
Age Chart
27.80%
25.00%
23.00%
8.60%
4.20%
2.20% 2.80%
2.00% 1.80% 1.60% 1.00%
16-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 66-70
High school students.
College students.
planning for such events can be a heavy burden save for the small
being a resource that will support such events from the planning
parties.
Young Professionals.
Tapping into the fresh graduates who have begun their professional
careers but have not yet started their own families. They are prone
Ages 25-55.
The persons that fall into this age group are employed, middle to
people that are most likely not getting enough sleep even moreso
have the time to plan their own events like throwing their childrens
Persons over the age of 55 have reached the turning point of life.
years, and still seeing that their childrens special events are taken
care of. Most holiday parties, and other special occasions, such as
Families demand attention, employees are overburdened, the young people are
still inexperienced, and overwhelming detail needed to plan large events are too
large a constraint to place on people not trained in the area of event planning.
The fast pace of the world we live in leaves little time for extra things we
need to do, like plan events, parties, and social get-togethers. iVent Organizer fills
the need by being available to take on the burden of planning so that people can
spend time on more important things, like family, friends and career. The demand
for this service can only increase considering the rise of incomes, population, and
RADIO 14.40%
TELEVISION ADS 9%
OTHERS 2.20%
Figure 3 shows that finding event organizers thru referrals from friends
and relatives comes up with highest percentage. This means that an event
base. Meanwhile, social media act as one of the most go-to when seeking event
planners.
Figure 4. Percentage presentation of samples population basis on hiring an event
organizer
Criteria of Service
AVAILABILITY 33.00%
ORIGINALITY 33%
OTHERS 3.60%
Figure 4 shows that the flow of the program with 41.20% is the most seen
criteria on hiring an event organizer. This means that the business must focus to
the flow of the program wherein the event organizers should aim to become
more considerate to every particular cases of events they are going to hold. There
are variety of people with variety of standards who are attending to such events.
This variety of individuals who are witnessing the service induces different stances
of the people. Activities must be more preferable and are in lined with the events
theme without sorting out the state of its guests ages and interactions. There
must be a more interactive and entertaining flow of the program that the
more amusing activities that lessens dead air in the midst of the emcees talk.
Then, followed by the availability (33.00%) and originality (33%) which means that
the business must also focus on the scheduling of activities to be organized and
this is a young industry introduced in the country. The Philippines is one of the
most fun-loving countries in Southeast Asia. Filipinos are also fond of having a
party at home and even to indoor or outdoor events place. This event organizing
event planners both on the large and small scale, persons within an organization
who are assigned the task of organizing an event, and the people who wish to
Organized an Event
26.40%
Yes
No
73.60%
event? The chart above shows that majority of the respondents have at least
garnered means they already have an inkling on the budget and costs when
organizing an event. This would serve as a guide when they decide to acquire the
services of an event planner in relation with deciding with alternatives in
accordance to cost.
Events Organized
ANNIVERSARY 10.20%
BIRTHDAY 65.20%
ENGAGEMENT 1.60%
WEDDING 28.80%
OTHERS 6.80%
The above chart gives data of the different events organized that the
respondents have participated in, with Birthday Parties coming on top with a total
of 65.20%. This means that the majority of the events planned are Birthday
celebrations. Other events includes conventions, seminars and the like. This chart
can be correlated with market segmentation wherein the respondents belong to.
Figure 7. Percentage presentation of the people whove been called to help
organized the event.
Organizer
OTHERS 3.60%
The main concern now is who theyve called to help organize said events.
As the chart above indicates, most respondents have called upon the help of
families and friends while people who have called upon the services of event
planners coming low at 11.40%. This would mean that little have actually tried the
use of hiring the assistance of event planners. This would pose a problem to the
12%
Yes
No
88%
Figure 8 indicates the high probability of that people are likely to acquire
the services of an event organizer. This means that in the perspective of the
highly needed, thus supporting the feasibility of the study that an event organizer
can thrive. In essence, while a lot of people have organized events themselves,
they are actually willing to have the assistance of event planners. Relating this
data to Figure 6 entails that major packages that the event planning business will
offer can be derived from Birthday parties if you connect the willingness of
respondents to hire event planners and the most frequent events organized.
Figure 9. Percentage presentation of the sample populations awareness to the
existence of established event planners.
23%
Yes
No
77%
planners. It also shows that event organizing business has yet to be saturated in
the business industry. The chart also indicates the competition the event
insight on this business industry. Take the other event planners for example, their
strength would rely on how long theyve been into the market thus having an
established reputation and a client base already. However, their weakness lies on
them offering only limited event services. As for employees or persons planning
the group or family. However, there are various considerations that needs to be
analyzed first. A lot of work and effort goes into organizing a fabulous event, and
The Cost
services dont come for free, but theres more to think than
unnecessary expenses.
Figure 10. Percentage presentation on how much the respondents are willing to
spend on event organizing
Allocated Budget
19%
5,000-20,000
20,000-35,000
52% 35,000-50,000
18%
50,000 and above
11%
The above data shows how much the respondents are willing to spend on
the events shown in Figure 6. This also serves as the basis for the costing on
packages offered by the iVent Organizer that will in turn be used to project sales
the areas that have the highest risk of going wrong are, and
also know exactly what to do to prevent them from going
wrong.
Kinds of Services
COMPLETE ORGANIZATION 61%
LOOK FOR AND HIRE A VENUE 17.60%
LOOK FOR AND CHOOSE A CATERER 31.80%
LOOK FOR AND CHOOSE A DJ/SOUND TECHNICIAN 10%
LOOK FOR AND CHOOSE AN EMCEE 14.20%
LOOK FOR AND CHOOSE A SPECIALIST 5.60%
LOOK FOR CHOOSE FOR PHOTO/VIDEOGRAPHER 23.20%
LOOK FOR AND CHOOSE A FLORIST 7.40%
LOOK FOR A SUPPLIER 8.60%
CAR RENTAL 5.40%
SETUP AND DECORATION OF THE VENUE 22.20%
PRODUCTION OF INVITATION 14.80%
GUESTS' TRANSPORT TO AND/OR FROM THE 3.80%
PARKING SECURITY 4.20%
OTHERS 3.60%
services, photo/videographer services and setup and decoration have the highest
rates, 61%, 31.80%, 23.20% and 22.20% respectively. This means that the business
In the run up to any big event, there are so many things that
Service Program
these event organizers are freelance organizers that may not be easily accessible
to the general public or business firms that offer event planning as an additional
service but not necessarily their field of expertise. Nowadays, individuals are
becoming more practical in all aspects, most specially on how they manage time
and spend money. iVent Organizer is an event planning firm that will offer a one
iVent Organizer will offer a wide range of up to date and creative packages
with that will suit the customers style and budget for their events. The firm
assures to its customers that, the moment they enter the business shop iVent
Organizer will always have a fresh new idea to offer. The goal of the business is to
satisfy and meet the needs of its customers at the fullest, receive positive
feedbacks and reviews from them and most specially give the convenience that
big events to ease and provide a presentation and a smooth transaction with the
their events accordingly. Aside from the event planning, the business will also
The wedding package includes: Deluxe, Majestic and Royal which are
the package is inclusive of catering for 100 pax, video coverage with , bridal car,
photo booth, cake, wine & doves for the traditions, bouquet and boutonniere,
sounds and lights, a supervising project manager, an event staff and a program
emcee.
The majestic wedding package is the middle priced package that will
include catering for 100 pax, video coverage, prenup pictorial, wedding album, 30
wedding invitation, bridal car, photo booth, cake, wine & dove, bouquet and
boutonnieres, sounds and lights, a supervising project manager, 2 event staff and
a program emcee.
The Royal wedding package, the most expensive wedding package will
include catering for 100 pax, save the date video, prenup pictorial, video
coverage, wedding album, 50 wedding invitation, bridal car, photo booth, cake,
wine & dove, bouquet and boutonniere, Hair and Make up for the bride and
groom, sounds and lights, a supervising project manager, 2 event staff and a
program emcee.
The debut package includes: Faith, Hope and Love which are priced Php
The faith debut package will include catering for 70 pax, video coverage,
photo booth, cake, bouquet and flowers, sounds and lights, a project manager,
shoot, video coverage, debut album, 30 invitations, photo booth, cake, bouquet
and flowers, sounds and lights, a project manager, 2 event staffs and a program
emcee.
The love debut package will be inclusive of catering for 100 pax, a save the
photo booth, cake, bouquet and boutonniere, hair and make, sounds and lights, a
The business will also offer packages for general events, like birthdays,
christenings.
will be floated in public and recreational areas in the municipality. To extend the
introduction, the business firm will set up a social media Facebook page to
To build the business firms branding the outsourced suppliers will not be
insight of the services offered by the suppliers which may include, food samplers,
cake samplers, photo albums, event videos and alike that are handed by the
The main objective of this study is to create a one stop event planning firm
for both big and small scale events of the customers, that will satisfy the needs
SERVICE BLUEPRINT
Organizer. The client must first find an event organizer, a client may find an event
through referrals, social media, or via advertising materials. On the other hand,
the firm provides regular promotional posts in the social media and distribute
flyers and other advertising materials. The second phase is when a client visits an
event organizer, at this point the client give the initial detail and inquires for the
rates and offerings of a business. The business will then present package and
price offerings, to the potential customer; the receptionist will also take into
consideration the date of the event, the date of the event should be available for
the client to push through the next phase. On the third phase, the client will now
receptionist, then the client will be endorsed to a project manager that will
spearhead and supervise the event. The project manager then solicit for the ideas
and the concept the client would want to see on their event. Afterwards the
project manager delivers the idea to the creative staff to come up with a
proposal. Once the ideas has been stitched all together the proposal is presented
to the client, upon approval of the idea the event staff/s together with the project
manager will be starting on the pre-event activities which may include the
the outsourcing suppliers. The forth phase is the receiving of the key service of
the firm the execution of the program that has been planned. At this phase the
project manager will be supervising the smooth flow of the program while
handling the program hand in hand with their event staffs. The final payment for
the event will also be given at least a week before the event to lessen the
cumbersomeness of the clients during their events. The last step is the wrap up,
evaluation and the receiving of feedbacks from the customer. The event will then
be wrapped up, pack up the tools and equipment used for the event. The event
weaknesses, opportunities, and treats during the program will give rise to
improvement of the service for the succeeding events that will be handled by the
organization.
Service Schedule
The customer can book their events anytime of the day. The office will be
available to the customers from 8am to 5pm, Monday to Saturday. Customer may
also make appointments by calling or through the social media Facebook page
Organizer will name the office days as Gold Monday, Red Tuesday, Rose
Wednesday, Gray Thursday, Black Friday, and Silver Saturday. Each days will be
The site of the business is a vital component in the study. The location of
the business will greatly affect and determine the efficiency and effectivity of the
normal course of the business. A well accessible location is essential for gain
of the province. The nearby municipalities and adjacent localities to the city are
Banna, Currimao, Paoay, Pinili, Sarrat Marcos and San Nicolas. The business will
Office Layout
The office will have three rooms, namely, waiting area, consultation area,
and employees area. The waiting are is where customers would stay while
waiting for their turn on the consultation room, the waiting area will also consist
of display outputs from the events undertaken by the firm. The consultation room
is where the planning and exchange of ideas take place from the customers to
the program managers and vice versa. The employees room is where employees
are work on the creation of plans together with their fellow employees.
Limitations
maximum of either four big scale events in a month, six small scale events, or ten
seminars and conventions. Also, the venues are not included in the packages,
although some catering services offer a function hall of their own if the customer
Proprietor
Project
Receptionist
Managers
Communication
Creative Staffs
Staffs
Event Staffs
manpower. The organization structure will show the responsibility chain and
Job Description
entering the office, whether walk-in customers or customers who has set an
appointment beforehand. The project managers are responsible for the projects
entrusted to them, they will be their team for the events. The communication
staffs is subdivided into two parts promotion and suppliers, the promotion staffs
are responsible in the building of market for the business while the supplier staff
is responsible for all communication to the outsourced suppliers for all the
events. The creative staff is in charge of bringing out fresh new ideas and
concepts to help customers achieve their desired outcome of their events. Lastly,
Event staffs are the runners on a team, they will be responsible in all the small
details of an event.