Evans Cooper

Projcet B: Website Design

LXFM 740 Computer Enhanded Fashion Marketing
Professor Betancur
July 28, 2017
 Overview:
The businesss overall marketing goal is sell its meal replacement supplements through
building an online following through offering an array of exercise videos and motiva-
tional speeches. The nutrition replacements are offered at the end and beginning of the
videos. In addition, the apparel is mentioned as well but not really pushed. I believe
Brandon Carter should spend more time on building the apparel line and less time on the
motivational speeches. His apparel line lacks attention and style, but with a change in
focus, I believe High Life could generate more revenue. The best platform is web site)

Primary Audience:
Brandon Carter has a fan base of over a million subscribers on YouTube. He offers excel-
lent workout videos, and people love him. His fan basic is at-home workout buffs who
enjoy fitness. Their demographic is wide, but the age range is 20 45; 60% men and 40%
women. He attracts a wide range of ethnicities including black, white, middle easterners,
latinos and Asians.

Tone and Imagery:

He is very street. He curses and swears and his audience loves it. He is very raw. He talks
about having grown up with a hard life and now he is a millionaire. So Brandon offers a
dream, aspirational story of moving from the hard life to the high life.

Message:
The business story is that Brandon Carter grew up in the south side of Chicago and was a
drug dealer. He want to college and change his life. He started doing videos on youtube
and also selling suppliments. As a result of dedication, he started receiving calls from pro
football plays to train them. He then took that money and continued to reinvest in his
company. How the company is million dollar business with a small athletic appeal line.
 HOME

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TEES CROP CUPS

TOPS

HOOD- TEES CELL

IES PHONES

TANKS LEG- BOOK

GINGS BAGS

SWEAT- SWEAT-
PANTS PANTS
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Workout plans
and videos

MEN WOMEN ACCESORIES ABOUT US

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Workout plans
and videos

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ABOUT US

High Life Apparel was birthed out

of Brandon Carters terranious life.
Brandon started as a drug dealer and
changed his entire life to becoming a
highly sought-after fitness expert. He
began building his brand by doing
workout videos and posting them on
YouTube. Over a course of 5 years,
Brandon built a following of over 2 mil-
lion subscribers. From there, he added
nutritional supplements, a clothing line,
and motivational speaking seminars.

High Life Apparel is for those who are

dreamers -- those who are aspiring
to be great, to make it to the top, and
enjoy life from high up. High Life Ap-
parel produces simple, clean garments
that fit practically every body. But we
add inspiration and motivation to every
piece we design.

Get Motivated. Get Fit. Get to the Top.

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 Overview:
They are committed to bringing customers the most innovative and technologically advanced prod-
ucts in the sports and outdoor field. Their mission to provide a unique and fulfilling shopping experi-
ence to every customer, every time, by setting the standard in customer service and quality product.
Interactive web site with chat is the best platform for them.

Primary Audience:
The businesss audience are middle to upper class. Their prices are higher than average and they sell
quality. It is a very trendy store and has been around since 1908. It is located in the Union Station
area of New York City. What motivates their customers is staying fit, attractive and trendy. They are
all about looks and fitting in.

Tone and Imagery:

Paragon Sports covers four sprawling floors, from a basement stocked with running gear and chil-
dren's sportswear to an attic devoted to boxing and home fitness equipment. The golf and tennis
departments dominate the main floor in summer, while snowboards, soft shells, and ski equipment
take over the same space in winter. The brands tend toward high-quality, luxury namesthink Mar-
mot, Arc'teryx, Patagonia, and Helly Hansenbut more affordable choices such as Coleman camping
accessories have a place here too. Theres also a generous supply of mens, womens, and childrens
North Face jackets and footwear tailored to all kinds of sports, from baseball to boating.
They are very trendy. They are along the lines of Lululemon. They store is focused on customer expe-
rience and provide sporting/workout knowledge to those who care about staying in shape. The style
is sleek, lend, fit, attractive, hip.

Message:
What is the businesss story? How will you build an emotional connection to its audience?
Paragon Sports is considered by many New Yorkers as the benchmark of quality for all types of sports
equipment and clothing. They have taken pride in showcasing products from the brands you know
and love as well as unique and exceptional brands that you may not be familiar with yet.
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ADIDAS
CLOTHES CLOTHES JACKETS JACKETS

NIKE

SHOES SHOES CLOTHES CLOTHES

OAKLEY

ACCESSORIES ACCESSORIES SHOES SHOES GO PRO

EAGLE CREEK
BAGS BAGS ACCESSORIES ACCESSORIES

JAN SPORTS
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Running

Fitness

SALE! 20% OFF SALE!

All Apparel
Tennis

Hiking

Workout

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ABOUT US

Running

Fitness

Tennis

Paragon Sporting Goods is located in the Union Station area of New York City. The company opened
its doors in 1908. Since then, Paragon has been committed to bringing customers the most innova-
tive and technologically advanced products in the sports and outdoor field. Our mission is to provide
a unique and fulfilling shopping experience to every customer, every time, by setting the standard in
customer service and quality product. Paragon sells a wide variety of sporting and work merchan-
Hiking dise that fits everyones needs. From running to golf to tennis, Paragon has the equipment you need
to play your best.

Workout
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 Overview:
Nike, Inc. headquartered in Beaverton, Oregon, is the largest and most successful brand of shoes,
sports equipment, clothing, and controlling more than 60% of the market and becoming a pop
culture icon. Nike may be one of the youngest of the major brands, but it is the dominant brand
around the world. NIKE, Inc. fosters a culture of invention. We create products, services and experi-
ences for todays athlete while solving problems for the next generation. The business marketing
goal is to develop the most innovative athletic shoe in the market place. The best platform for
their business is a website plus mobile app.

Primary Audience:
Their primary business audience are those who follow sports stars such as Michael Jordan and Ser-
ena Williams. Nike has built its following on sports promotions and celebrity indorsements. What
motivates people to buy are the connection to the sports celebrities and as well as the reputation
of the brand. In add, Nike endeavors to design innovative, attractive, cool-looking shoes that draw
people in.

Tone and Imagery:

Their tone is in their marketing message: Bringing Inspiration and Innovation to every Athlete in
the World. It new style is sleek and minimal

Message:
Blue Ribbon Sports officially incorporates in 1967 and does business under this name until ap-
proximately 1970 when Bowermans desire to improve on the shoe designs of Onitsuke Tiger and
Knights ambition to do more than simply import and resell running shoes. Inspiration must have
struck Bill Bowerman over breakfast one morning because he borrowed the family waffle iron and
pour rubber into to create the prototype for the now famous Nike Waffle Outsole. This invention
led Bowerman and Knight to begin designing other shoes, and the companys new name, Nike, Inc.
was born when Jeff Johnson, dreams of the Greek goddess of victory, Nike.

Process:
I expect a Nike site to have highly technical, eye catching, and innovative with graphics and vide-
ography to dazzle the viewer.
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SHOES SHOES SHOES SHOES

CLOTHES CLOTHES CLOTHES CLOTHES

SHOP BY SHOP BY
SHOP BY SHOP BY BRAND BRAND
SPORT SPORT

SHOP BY SHOP BY
BRAND BRAND
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GET 20%
OFF

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ABOUT US

Headquartered in Beaverton, Oregon, Nike, Inc. is the largest and most successful brand
of shoes, sports equipment, and athletic clothing in the world, controlling more than
60% of the market. Nike has become a global pop culture icon. Although one of the
youngest of the major athletic brands, Nike is the dominant brand around the world.

NIKE fosters a culture of invention. We create products, services and experiences for
todays athlete while solving problems for the next generation. The business goal is
to develop the most innovative athletic shoe in the market place. That is our buiness.

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Store Locator
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