SYNOPSIS

Enrollment No:
Name:
Area of Specialisation:
Title of the Project:
Statement of the problem:
Operations
SUPPLY CHAIN MANAGEMENT OF
Koutons Retail India Ltd.
Most of the Indian ladies are uncomfortable,
or are not able to carry thin straps on the
dresses, and mostly dresses have thin straps.
Solution: we can order for matching shrugs
with the dresses so as to make the dresses
easy to carry Not much of the formal wear
range is available at the store Solution:
looking at the demand for formals at the
store more stock for formals should be
ordered Due to small size of store, its not
possible for them to keep each and every
style available, this makes the customer
move to the other area store or other
alternatives Solution: pictures of the
collection not available in the store must be
kept handy, i.e easily accessible.

TOPIC- Evaluation & Comments

from Faculty

C OR R EC T

Objectives of the study: To study the Supply Chain Management

process at Koutons Retail India Ltd. To
analyze/compare the buying preference of
customers towards three main players in
retail.

OBJECTIVE- Evaluation & Comments

from Faculty

C OR R EC T
Methodology: Primary Data

METHODOLOGY- Evaluation & Comments

from Faculty

C OR R EC T

Explanation of the Method: A research design is a frame work or blue

print for conducting the business research
project. It details the procedures necessary
for obtaining the information needed to
structure and solve business research
problem. In this project we have conducted
exploratory and descriptive research to To
analyze/compare the buying preference of
customers towards three main players in
retail.
Company Name: Koutons Retail India Ltd.
Company Profile: Koutons Retail India Ltd. is the leading
retailer of readymade and fashion wear brand
in the country today. With more than 1400
outlets across India, it has a wide range of
apparel designs suited for all segments
including corporate, formal and casual
dressings. Koutons aptly creates the
conducive environment for a family outing,
making family shopping the best experience
at an affordable price - all at one place.
Koutons was born in 1991 as Charlie
Creations and are now Koutons Retail India
Ltd. Koutons started primarily as a denim
brand but are today manufacturing and
selling complete men, women and kids
wardrobe under the brand name Koutons,
Les Femme and Koutons Junior respectively.
Questionnaire (10 to 15 questions)
1. Do you prefer to buy daily need products from retail outlets?
2. How much part of your average monthly income do you spend in retail
outlet?
3. Do you buy from a selected store every time or do you keep on shifting
 stores?
4. While you go for the purchasing, you should compare the weekly or
Big day offer of these retail outlet with each other.
5. Do you prefer to buy food items or others from the same store?
6. Rank the Koutons Retail (I) Ltd. on the basis of following parameters.
7. Give the distribution of marks for the following parameters of Koutons
Retail (I) Ltd..
8. Rank the Vishal Mega Mart on the basis of following parameters.
9. Give the distribution of marks for the following parameters of Vishal
Mega Mart.
10. Rank the following parameters in the decreasing order on the basis of
your preference for a retail outlet.

Number of respondents:
Area of study:
Method you will use to classify
data:
Method you will use to present data:

QUESTIONNAIRE- Evaluation & Comments

from Faculty

C OR R EC T

References: Marketing Management - Philip Kotlar

Research Methodology - C. R. Kothari
Retail Marketing - J.A.Lamba Customer
Relationship Management - Jagdish and Seth
www.indiainfoline.com www.google.com
www.businessline.com
Chapterization Scheme:
1. INTRODUCTION
2. COMPANY PROFILE
3. RESEARCH METHODOLOGY
4. CONCEPTUAL DISCUSSION
5. DATA ANALYSIS
6. FINDINGS AND RECOMMENDATIONS
 CHAPTERIZATION- Evaluation & Comments
from Faculty

C OR R EC T

Profile of Project Guide

Name: Sunita Bhatia
Age:
Educational Qualification: MBA
Years of Experience: 10
Current organisation: Genpact
Current designation: Assistant Manager
Brief profile:
Address:
House No:. 5F/3A
Street: NIT faridabad
City: faridabad
State: Haryana
Phone Number (Residence):
Phone Number (Office):
Mobile: 9717040951
Email: sunitabhatia05@gmail.com